ITV

Category: Ad Campaigns

  • Brand Factory launches #BuraNaManoDiscountHai campaign

    Brand Factory launches #BuraNaManoDiscountHai campaign

    MUMBAI: Future Group’s retail fashion discount chain Brand Factory, has launched its #BuraNaManoDiscountHai campaign for Holi, announcing discounts up to 70 per cent. The campaign aims to break the stereotypical habit of wearing old clothes to celebrate Holi and encourages people to buy and wear new clothes on Holi by making use of the massive discounts on offer. The campaign has been conceptualised by Publicis Ambience.

    The digital campaign is launched via a film which showcases a prisoner who is all set to come out of the jail after years. He is gifted new clothes which he wears and turns to set out free. He then insists to stay at the prison, afraid he will spoil his new clothes because of Holi. The jailer informs him that he can avail huge discounts on clothes for 365 days by shopping from Brand Factory. The prisoner then happily leaves from the jail in the heroic manner and enjoys getting sprayed with colours.

    Brand Factory chief marketing officer Roch D’Souza said, “Holi traditionally has been the only festival where we wear old clothes, we took that as an insight and wanted to encourage everyone to wear new clothes. Brandfactory plays the perfect enabler since we are the only fashion destination that’s on discount 365 days. The film stays true to our space of being quirky and delivering the message in an interesting narrative.”

    Publicis Ambience head of creative Ramakrishnan Hariharan commented, “At the onset we knew there would be a barrage of colourful ads during Holi, so we decided to make something that stands out. Much needed in this age of mega-clutter. Also, Holi is revealed only much later in the film, in a thoughtfully crafted suspense narrative, so the audience remains intrigued throughout. It was pure fun working on this one. Grateful to all who made this happen.”

  • Budweiser’s digital film ‘We Are All Kings’ celebrates diversity through the lens of Holi

    Budweiser’s digital film ‘We Are All Kings’ celebrates diversity through the lens of Holi

    MUMBAI: Budweiser, true to its brand purpose, has launched a digital film showcasing the colourful festival of Holi as the ultimate celebration of inclusion and positivity that transcends cultures and boundaries. The feature effectively displays the brand’s overarching sentiment of bolstering individuals to be themselves.

    Set in an urban Indian locale, the video depicts an energetic Holi celebration where a group of people are seen happily clad in colour while smearing each other’s faces. A sudden downpour of rain slowly unmasks their faces, which reveals to everyone’s surprise that the people celebrating are not the usual suspects, but are diverse individuals who have come together to celebrate the festival. This diversity transcends nationality, religion, caste, and gender, yet people are seen to be visibly comfortable and jolly in each other’s presence, while reveling in the inclusive vibe of Holi.   

    Talking about this campaign, AB InBev vice president marketing – south Asia Kartikeya Sharma said, “At Budweiser, we have been constantly striving to inspire people to own their lives and be freedom energisers, not only for themselves but also for others. Holi is a global gathering that disregards stereotypical notions, and supersedes prejudice with a feeling of absolute togetherness. With this film, we aim to debunk the divide and unite people through the shades of the festival.”

  • Linc Pen creates new ad for Pentonic

    Linc Pen creates new ad for Pentonic

    MUMBAI: Linc Pen and Plastics Ltd has lauded the resolution and hard work of students who are taking their board exams this year with its brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”. The TVC has been created by the creative agency Brand Bazooka and is live on multiple digital platforms like YouTube and Facebook.

    It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.

    Speaking on the latest Exam ad campaign, managing director and CEO Deepak Jalan stated, “Pentonic has to be one of the best offerings from the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield.”

    Adding to the thought process behind their latest Advertising campaign Brand Bazooka Advertising Pvt Ltd co-founder and CEO Sadhana Karwal, said “We decided to set aside the tangible benefits and features of the pen and instead create communication that appeals to the psyche of a student preparing for the exams. From the initial feedback from the market, the film has been very well received.”

  • Los Angeles Tourism partners with Sonam Kapoor in new campaign

    Los Angeles Tourism partners with Sonam Kapoor in new campaign

    MUMBAI: Los Angeles is no stranger to star power, so when it came time to showcase the city’s thriving arts and culture, culinary, sports and hotel scenes to Indian travelers, Los Angeles Tourism looked no further than one of India’s favourite couples, Sonam Kapoor and Anand Ahuja. The destination has featured the duo in its latest digital marketing campaign.

    Tapping into Sonam and Anand’s passion for reading, vegan cuisine, the film industry, basketball, art, and more, the four-episode campaign shows them visiting the legendary Los Angeles County Museum of Art, experiencing the one-of-a-kind Warner Bros. Studio Tour Hollywood, tasting Chef Esdras Ochoa’s famous vegan tacos at Salazar and vibing at the hot Hollywood Roosevelt Hotel. Paid content will run on Facebook and through a partnership with Times of India, while Sonam will also be posting content on her social media accounts.

    Los Angeles Tourism began investing in travel trade efforts in India back in 2016 and consumer marketing efforts began in 2017. In 2018, the city welcomed more than 130,000 visitors from India, a 5.1 per cent year-over-year increase. On average, Indian travellers spend 8.6 nights in Los Angeles with research indicating sightseeing (95per cent), shopping (77per cent) and art galleries & museums (37per cent) as top preference.

    The destination aims to grow its share of visitors from India and will undertake continued trade and consumer marketing initiatives throughout 2019 to include thematic familiarisation tours, trainings and more.

  • Tata AIG General Insurance launches campaign ‘The Great Indian Traveller’

    Tata AIG General Insurance launches campaign ‘The Great Indian Traveller’

    MUMBAI: Tata AIG General Insurance Company has launched the follow up to the last year’s travel insurance campaign that delivered one of the ‘Most Watched Brand Film of 2018’. This year’s film celebrates the spirit of ‘The Great Indian Traveller’ and encourages the audience to become one by planning their travels with Tata AIG to ensure and insure a well-planned trip.

    In collaboration with Holiday IQ, the digital campaign adopts a rich content – focused strategy to keep the target audience hooked with tailored, meaningful content on destination and travel planning tips showcased on Tata AIG’s ‘Plan your Travel’ microsite. Additionally, the campaign plays a 15/30 secs commercial on digital channels where the protagonist depicting the essence of ‘The Great Indian Traveller’ with the underlying message of “Kuch aisi hi aage ki soch banati hai hume The Great Indian Traveler”

    ‘The Great Indian Traveller – Plan Your Travel’ campaign further extends on to the radio platform wherein Tata AIG partners with Radio City 91.1 FM for a non-stop riot of travel spots, touching upon the many hues and oddities of Indian travellers’ unique experiences, around the globe.

    Speaking on the launch of the campaign Tata AIG General Insurance Co Ltd vice president – marketing and e-business Jayraj Jadhav said, “True to our customer brand speak of ‘think ahead’, we believe that our customers plan well for their perfect vacations. So, this season we went a step ahead of our core offering of providing insurance to instead becoming a part of our customer’s travel journey and help them become ‘The Great Indian Traveller' through a well-planned trip. It addresses two consumer mindsets; those who are unaware of the importance of travel insurance and those who are aware but do not find the need to buy one, thus focusing on educating both the segments about the importance of travel insurance. This content focused campaign takes care of major details of planning a trip right to its itinerary, spanning destination picks to documentation nitty gritty, finding the right hotel, packing hacks, etiquette guide, tipping tips, emergency helplines across the top destinations, to having a ready reckoner of apps to help customers locate the nearest restrooms during their travel, even finding the best vegetarian delights in the farthest corners of Asia, Europe, Australia or America. Just like last year’s messaging, this year too, we followed the route of humorous and witty narratives to convey the essential importance of travel insurance to the Great Indian Traveller.”

  • Dream11 ropes in Tilt Brand Solutions to create biggest advertising campaign

    Dream11 ropes in Tilt Brand Solutions to create biggest advertising campaign

    MUMBAI: Dream11, India’s Biggest Sports Game has appointed Tilt Brand Solutions to conceive and create its communication programme for the much-awaited sports event in India – the IPL.

    Speaking about the engagement, Tilt Brand Solutions chief business officer Rajiv Chatterjee said, “It’s great to have a brand like Dream 11 on board. The energy they have is infectious, and their willingness to experiment and take brave decisions, very motivating – just the type of brands and clients we want to partner with. We have some pretty exciting work in the pipeline and I’m sure we have a winner on our hands.”

    Dream11 chief marketing officer Vikrant Mudaliar added, “Dream11, with over 5 crore users, is helping sports fans increase their engagement and connect deeper with the sport they love. Year on year, we have witnessed our highest growth during the IPL season and so naturally, it features significantly in our marketing calendar of the year; and so, Dream11 was looking for an agency that could bring a unique and refreshing perspective to Dream11’s brand proposition. In Tilt Brand Solutions, we found the desired energy, passion & commitment and the team’s combined experience and track record made them a suitable partner for us.”

  • Center Fresh celebrates 25 years with TVC

    Center Fresh celebrates 25 years with TVC

    MUMBAI: Marking the 25th anniversary of Perfetti Van Melle and its chewing-gum brand Center Fresh in India, the brand has come up with a new TV campaign, staying true to its core of ‘Fresh Breath Confidence’. The TVC, conceptualised in collaboration with Ogilvy captures the occasion of first meeting of a couple in college, when being Fresh breath ready makes the moment that much more special.

    Through the TVC, the brand is also inviting consumers to celebrate this milestone, with the launch of a limited period mega promotion which gives the mobile-savvy youth of today a chance to win 25 smartphones every day.

    Speaking on the occasion, Perfetti Van Melle India managing director Rajesh Ramakrishnan said, “This is a landmark year for the brand. Today Center fresh is one of the leading confectionery brands in the country – a testimony to the love and support that we have received over the last 25 years.”

    Commenting on the milestone and the launch, Perfetti Van Melle India director – marketing Rohit Kapoor said, “We look back on these 25 years with a lot of pride and it is a huge privilege to commemorate this special achievement. We thank all our consumers and our teams who have supported us over the years and invite everyone to continue to be with us on the journey ahead. Center fresh packs shall carry 25-year special insignia to inform the consumer and new communication campaign shall be supported extensively on TV and digital medium.”

    Commenting on the campaign, Ogilvy executive creative director Anurag Agnihotri said, “Center fresh is now a 25 years young brand and the celebrations are in order and we are taking this opportunity to engage with the consumer. In our communication, we simply celebrate a timeless, universal and relatable moment of how a boy and a girl meet for the very first time.”

  • Joy Personal Care ropes in Mithila Palkar and Divyendu Sharma for new facewash TVC

    Joy Personal Care ropes in Mithila Palkar and Divyendu Sharma for new facewash TVC

    MUMBAI: Joy Personal Care from the house of RSH Global has launched a new TV campaign with Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts.

    The TVC, which goes on-air on 14 March showcases new age relationship between a young couple and emphasises on the fact that people who love us, love us for what we are, our ‘Asli Chehera’.

    Link: http://bit.ly/JoyFacewash

    Talking about the campaign and signing Mithila and Divyendu, RSH Global chief marketing officer Poulomi Roy said, “According to our estimates, Facewash in India is a Rs 1600 crore category and largely the user base is youth hence connecting with them is crucial. We have chosen Mithila and Divyendu for this campaign as they have immense influence over the younger generation and bring a fresh youthful vibe to Joy and we are confident that the youth will be able to connect with them and the story. Simultaneously as a brand, we do not believe in creating artificial standards for beauty, instead we strongly promote our philosophy of being ‘beautiful by nature’ and the communication in this TVC also revolves around the same. We see a great interest in natural based products amongst the youth and all Joy products are made from natural extracts which helps in maintaining healthy skin.”

  • Max Fashion, Denstu Webchutney democratise fashion saying #BehenKuchBhiPehen!

    Max Fashion, Denstu Webchutney democratise fashion saying #BehenKuchBhiPehen!

    MUMBAI: Changing the narrative of telling customers to wear to ‘fit-in’ and stay ‘trendy’, Max Fashion, in partnership with Dentsu Webchuteny has launched its latest campaign #BehenKuchBhiPehen, asking women to wear whatever they want to.  

    “For far too long, Indian women have had to dress in a way that they don’t necessarily want to,” says Lifestyle International vice president Jiten Mahendra. “Whether that be from the fear of being judged or because of unwritten societal codes, women don’t feel free enough to where the kind of styles they want. ‘Behen, Kuch Bhi Pehen’ is a statement of assurance that, when it comes to fashion choices, a woman must only listen to herself.”

    The campaign is led by a music video, written by Dentsu Webchutney, sung and composed by renowned Bollywood playback singer Anushka Manchanda, and created in association with content creators – Culture Machine. The video is steadily beginning to find effect on social media channels such as YouTube, Facebook, and Instagram while the song is already receiving airtime on Radio Mirchi and Red FM. The video’s signature dance move is now also being recreated across India’s youngest social platform, Tik-Tok.

    “At Dentsu Webchutney, we have always strived to generate brand-speak that creates an impact on the broader Indian society,” says Dentsu Webchutney client services director Priyanka Borah “Max has democratized fashion but our minds are yet to be! ‘Behen, Kuch Bhi Pehen’ marries the diversity of choice and selection that the brand offers to a statement of much-needed liberation. Kudos to Max for endorsing a statement that all modern women can get going with,” she adds.

  • Mother’s Recipe redefines universal language of love with new tagline “Taste the Love”

    Mother’s Recipe redefines universal language of love with new tagline “Taste the Love”

    MUMBAI: With the backdrop of gender equality gaining momentum world over, smashing gender roles and stereotypes and a rising wave of aspirational millennials, Mother’s Recipe’s new proposition and tagline – ‘Taste the Love’ is redefining the language of love, through food. The brand has launched a series of video campaigns to promote the same.

    The first campaign video encapsulates the journey of a young girl’s move to a big city. Her first taste of food in the new city is completed with a familiar jar of Mother’s Recipe pickle that instantly reminds her of home and the love she has grown up on.

    The second video brings the focus on gender equality & dilution of gender roles. Mother’s Recipe’s offerings of convenient, simple food solutions are enabling men to take on roles that were just thrown into a woman’s list of things to do. The video shows a young couple going through the food options to order for dinner after a tiring day. While the man in the kitchen picks up packs from the Mother’s Recipe range to cook up a delicious home cooked meal, for his wife. The video beautifully highlights a simple solution to a Man’s biggest concern – ‘I don’t know how to cook’ while fostering love & understanding. The video also subtly celebrates the new age relationship dynamics which is more open, practical & willing to go the extra mile.

    The campaign is the brainchild of Desai Brothers Ltd (Food Division – Mother’s Recipe) chief strategy officer Sanjana Desai and her team. Speaking about it, Desai highlighted the journey she and her team undertook, to closely study and understand the changing consumer behavior. Their desire to embrace the modern, while being rooted in the authenticity of traditional taste and flavor.

    “Bringing and highlighting the best of both the worlds is what we set out to achieve through these campaigns. The underlying objective is for Mother Recipe to stay relevant, bringing out our brand promise of staying authentic against the backdrop of evolving aspirations, ambitions, and equations in life. In this fast-paced world, we believe great authentic food is what makes you feel home, and that is what we always focus to deliver,” she said.