ITV

Category: Ad Campaigns

  • Dr. Fixit urges people ‘Don’t be an Octopus’

    Dr. Fixit urges people ‘Don’t be an Octopus’

    MUMBAI: Dr. Fixit, from the house of Pidilite, has unveiled its new TVC campaign featuring Amitabh Bachchan, along with an interesting set of aquatic creatures. The TVC, created by Ogilvy, urges homeowners to avoid taking a shortcut, while constructing their new home and engage in “total waterproofing” with Dr. Fixit, to avoid future cost and damage to their homes. The TVC shall be aired during IPL season, also on key GEC, news channels and digital platforms.

    Pidilite Industries chief marketing officer Vivek Sharma said, “Dr. Fixit is the market leader in the water-proofing segment and it continues to play the role of building the category for waterproofing. People constructing new homes may have the right intention of waterproofing but often make the mistake of leaving it to others or ignoring it or cutting corners. This campaign featuring humourous interplay between Mr Bachchan and aquatic creatures aims to nudge people in the right direction of seeking total waterproofing from Dr. Fixit. Humour works best in changing people’s attitude and even better with Mr Bachchan.”

    Commenting on the campaign, Ogilvy chief creative officer worldwide and executive chairman India Piyush Pandey said, “Humans normally don’t change their behaviour when given lots of information but do so with an insightful and emotional nudge. In this series of interesting TVCs, Ogilvy and Corcoise team have done a fantastic job in providing the nudge through unique aquatic characters and humour.  Mr Bachchan is at his best, as always.  It definitely makes a person sit up, take notice and reconsider their thinking on water-proofing.”

  • Liva installs ‘Dancing Fabric’ at Mumbai mall

    Liva installs ‘Dancing Fabric’ at Mumbai mall

    MUMBAI: People in Mumbai witnessed India’s first ‘Dancing Fabric’ at Oberoi Mall in Goregaon recently. The installation by Liva, a fashion fabric brand of the Aditya Birla Group, showcased a 27-feet long fabric flowing midair, which copied the hand movements of the viewers via motion sensor technology.

    With this innovative installation, Liva aimed to showcase the fabric attributes of lightness, flow, and breathability. The on-ground engagement connected with the youth who were seen interacting and moving along with the fabric.

    Birla Cellulose head – branding and communication Shardah Uniyal expressed, “Liva is positioned as a fashion fabric brand. The brand on an ongoing basis experiments and innovates whether on fabrics or garments or its marketing initiatives to stay fresh and relevant to the young and fashionable women it targets.This mall installation is yet another endeavour in the direction of generating consumer interest. This innovation aims at creating brand awareness, engagement for the women and relevance in a fun-filled context.”

  • Allen Solly defines ‘Future of Bottomwear’ with latest campaign

    Allen Solly defines ‘Future of Bottomwear’ with latest campaign

    MUMBAI: Allen Solly, India’s pioneer brand in semi‐formal dressing from Aditya Birla Fashion and Retail Ltd unveiled the latest innovative range of fashion forward trousers through its campaign “Future of Bottomwear”. While Indian men spent heavily on shirts, trousers weren’t given due importance by them even though it was a major part of their attire. Allen Solly wanted to change this trend by shifting the focus from shirts to trousers.

    To communicate its shift in perspective and its new offerings, Allen Solly launched a new campaign, conceptualised by Ogilvy, which will reach its target audience with a unique mix of traditional and new age advertising platforms such as TV, Hotstar, cinema halls, and social media.

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    Commenting on the launch, Allen Solly COO Anil S Kumar said, “Allen Solly has always been in the forefront of redefining fashion at work through its unconventional workwear offering. This film is another step in that direction wherein we bring alive our brand logo 'The Stag’ and through it we redefine the trouser category for today's workplace. Allen Solly is known to have defined the category of chinos and now we are set to re-define the category again."

    Allen Solly creative director Jayanth Gurumurthy further added, “Allen Solly is known for our fashionable and functional take on the new age workwear needs. The collection incorporates blends, which provide comfort and mobility. With innovative detailing and modern construction, this collection aims to redefine the trouser category.”

    Ogilvy & Mather, Bangalore chief creative officer Mahesh Gharat said, “Allen Solly has been redefining work wear for a long while now. And this year, it was no different. Carrying forward the same thought process, we cracked an idea that would emphasise the trousers rather than the shirt. We didn’t face much of a challenge in making the film clutter breaking or memorable as Stag took on the role of the celebrity. We found a way to tell the story with the Stag playing an integral role in shifting the attention of the audience from the shirt to the trouser. Quick edits and a peppy track made the TVC even more sticky and popular. And this was just the beginning of the campaign.”

  • Usha’s new TVC celebrates association with Mumbai Indians

    Usha’s new TVC celebrates association with Mumbai Indians

    MUMBAI: Usha International, one of India’s leading consumer durables companies, launched a new sewing machine TVC campaign to leverage its continued association Mumbai Indians this cricket season. Aligned to the ‘Learn and Create’ tag line this TVC highlights how easy it is to create using Usha sewing machines.

    Commenting on the release of the TVC, Usha International Ltd president – sewing machines Harvinder Singh said, “Our aim is to encourage people to take up sewing as it is easy, fun, creative, and empowering. This TVC highlights the entire experience of learning together – the happy camaraderie among the kids and players from the Mumbai Indians team as they go about being creative in every sense. Our diverse range of sewing machines has features that are innovative and cater to the needs of every customer.” The TVC will be aired nationally during every match featuring the Mumbai Indians. The TVC will be supported by a robust digital campaign as well as BTL activations including promotional scheme for trade partners, and in-shop promotions, across India.”

  • Lloyd partners Mullen Lintas for brand restage

    Lloyd partners Mullen Lintas for brand restage

    MUMBAI: Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. The initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across product categories, as part of the next stage of the brand’s roadmap.

    Commenting on the association, Mullen Lintas CEO Vikas Mehta said, "With Lloyd, we are delighted to further extend our long-standing partnership with Havells. We are grateful for their continued faith in Mullen Lintas and are committed to creating another success story for their business. Lloyd is a great opportunity for us to leverage Mullen’s challenger thinking to get the brand an unfair share of attention in the crowded consumer durables category."

    Speaking of the association with Mullen Lintas, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

    In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors.  The campaign features the innovative LLOYD Grande AC. This campaign will further strengthen the brands belief of keeping their consumers happiness and lifestyle in mind while making products to cater to the needs of the young Indians.

    The agency has been working with the brand to leverage the new celebrity couple to create an emotional connect with the audience. Initial phase of the campaign for Lloyd air conditioners, created by Mullen Lintas, has already started rolling out with more expected in the coming weeks.

    The campaign is being handled by the Delhi (NCR) Offices of Mullen Lintas, under the leadership of its president, Syed Amjad Ali.

  • McDonald’s launches quirky TVCs

    McDonald’s launches quirky TVCs

    MUMBAI: Hardcastle Restaurants Pvt Ltd, the master franchisee of McDonald’s in West and South India, has launched three new TVCs to promote its ‘Thank God It’s Fry-Day!’ proposition. The restaurant is offering the customers free fries with its medium McSaver meal.

    The three TVCs, which have been conceptualised by DDB Mudra, reinforce the company’s brand promise of ‘easy to feel good’ and capture the customers’ absolute delight on getting free fries in a fun and quirky way. With this, the brand is all set to make its customers say ’i’m lovin’ it’ over and over again.

    This is an integrated campaign which will be aired across TV, digital and social platforms.

    Sharing his views on this campaign, Hardcastle Restaurants director – marketing and communications Arvind RP said, “At McDonald’s, we believe in offering our customers unparalleled value. Value for today’s customer is a combination of price, experience and variety and that is the key insight behind this campaign. We want to delight our customers and offer them wholesome and nutritious meal options, complete with our iconic fries. Our strategy is to drive value for our customers through our McSavers platform and position McDonald’s as a meal destination for all consumer groups.”

  • Tasty Treat launches IPL campaign

    Tasty Treat launches IPL campaign

    MUMBAI: Indulging in the IPL fervour, Tasty Treat, the munching brand from Future Consumer, has announced a 360-degree marketing outreach that connects customers in their homes, stadiums, and at all Future Group stores throughout the season. As the official partner for the Indian Premier League, Tasty Treat has roped in the versatile celebrity choreographer Melvin Louis to choreograph the dance steps for ‘Tasty Treat Army’.

    All fans need to do is follow Tasty Treat on social media, learn the Rap Chak dance moves by Melvin Louis and share it on the brands Facebook, Instagram or Twitter page. Winners will get a chance to watch the next IPL match live in the stadium and be a part of the ‘Tasty Treat Army’. Increasing the excitement level during the matches, Tasty Treat will display entertainment zones that will offer a relaxing and fun breaks for its consumers across all stadiums hosting the IPL matches. Not only this, customers can also visit the Tasty Treat concessionaire stands that gives you a chance to munch your favourite namkeen, snacks, sweets and much more.

    Speaking about associating with IPL Future Group CEO – food business Sadashiv Nayak said, “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuits and much more.”

    Tasty Treat is also connecting with its consumers at over 1500 plus Future Group stores like Big Bazaar, Big Bazaar GenNXT, Easyday Club, Heritage Club, HyperCity, Nilgiris, WH Smith, and others. Customers purchasing Tasty Treat products will have a chance to win an all-expense paid trip to the IPL finals (couple tickets, food, trave,l and lodging). Not only this, customers also have the opportunity to win exciting gifts like Television sets, ACs, Microwaves, Toasters, Blenders and other electronic gadgets. Adding more to the list, Tasty Treat will be giving lakhs of assured prizes against all Tasty Treat purchases in the form of discount coupons that can be availed during their next purchase of Tasty Treat products.

  • Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    MUMBAI: Lloyd, a Havells brand, has signed power couple of Bollywood, Deepika Padukone and Ranveer Singh, as brand ambassadors for its new campaign ‘Khayal Rakhenge, Khush Rakhenge’. The duo was brought on board by Go Fish Entertainment, one of the leading entertainment marketing agencies.

    This is the first time that Ranveer and Deepika will be seen sharing the screen space for an advertisement. The campaign is a slice of life take on their unseen chemistry as husband and wife, with Lloyd products playing a crucial role in how they take care of each other and show their love in the little ways that matter the most.

    On the occasion of this announcement, Havells India Ltd vice president marketing Amit Tiwari said, “For this campaign, we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success.”

    Go Fish Entertainment Pvt Ltd director Sajay Moolankodan said, “We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they’ve agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the ‘Khayal Rakhenge, Khush Rakhenge’ campaign will make a great impact in the minds of consumers.”

  • APL Apollo gives “Inner Strength” to team Delhi Capitals

    APL Apollo gives “Inner Strength” to team Delhi Capitals

    MUMBAI: APL Apollo Tubes Limited entered in the brand communication arena by associating the brand with the most popular sport in the country i.e. cricket. APL Apollo announced sponsoring team Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

    To leverage the association with Delhi Capitals and IPL event in a big way through a 360-degree brand campaign, APL Apollo has appointed ‘The Crayons Network’.  The brand plans to use all possible communication mediums to get the best out of this tie-up. Right from TV to Print to Digital media and more, APL Apollo is roaring to go this IPL Season. Crayons will be responsible for creative, media and Digital responsibilities.

    APL Apollo Limited Tubes CMD Sanjay Gupta said on associating with IPL and Crayons Communications, “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of the nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

    The Crayons Network president Ranjan Bargotra said, “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is a lot more to come.”

  • Zoomcar chimes “#GharGharGaadi” car subscription festival by ZAP Subscribe

    Zoomcar chimes “#GharGharGaadi” car subscription festival by ZAP Subscribe

    MUMBAI: With #GharGharGaadi campaign, ZAP Subscribe, powered by Zoomcar brings about India’s first-ever car subscription festival. Topical as it is with the Lok Sabha elections around the corner, the campaign conveys how every Indian household can now afford the privilege of having a personal car, without any hassles of loan or burning a hole in one’s pocket.

    Car is one of the things in life that has been treated like a milestone. Gone are the days when you had to break the bank to get a car; with ZAP Subscribe, it is easy to own a car without having to buy it. Subscribers will get the car without having to pay any down-payments, worrying about car loans or even servicing and maintenance. This is all taken care of by ZAP Subscribe. Furthermore, when not using the car, subscribers can simply list the ZAP Subscribe car on Zoomcar platform and save on their monthly subscription fee.

    The festival will go on till 31 March. Despite the growing anxiety over IT deductions and appraisals during the month of March, ZAP Subscribe is ensuring that ever Indian household fulfils its dream of having a car. With the currently on-going car subscription festival, ZAP Subscribers will enjoy 25 per cent discount on the monthly subscription fee of their favourite car models.