ITV

Category: Ad Campaigns

  • American Tourister sets the world at your feet with #GoSwagPackin’ campaign

    American Tourister sets the world at your feet with #GoSwagPackin’ campaign

    MUMBAI: American Tourister has stepped into another successful year to celebrate its association with international sports icon Virat Kohli.  After the success of the #SwagPack campaign, the brand has pushed the bar higher, with the new ‘#GoSwagPackin’ campaign. With this campaign, American Tourister launches its new range of fashionable, cutting edge, swag worth backpacks made for today’s young and adventurous world traveller.

    Speaking on the launch of the new campaign, Samsonite South Asia executive director marketing Anushree Tainwala said, “I’m thrilled to announce that we’ve taken #swagpack to the next level with this latest campaign. Our newest range of #SwagPacks is all about exploring the world and living life to its fullest, and the global icon that is Virat Kohli complements the brand and the communication perfectly. His confident and stylish personality is a perfect fit for American Tourister and reflects the best attributes of today’s India – go-getter spirit, assertive individuality, and most importantly, swagger!”

    #GoSwagPackin is part of a broader cross-platform campaign, the highlight of which is a TVC and digital videos that use a new camera technique. These are built around the emerging 3D technique known as ‘tiny planet’, which turns a panorama image into a stunning miniature world. In addition to Virat, as an extension to this campaign, we have other celebrities, influencers, and icons who best represent the globetrotting Indian of today on social media. The digital campaign will also include several interesting, fun activities connecting with the tweens, teens, and youth of the country.

    Commenting on the new campaign McCann India executive creative director Abhinav Tripathi shared, “Following in the footsteps of our last campaign, we wanted to up the Swag this year, while also focusing on the international look and appeal of the American Tourister backpack. So we got Virat to travel our little planet with the bags, quite literally. The film’s warped but unique visual language took a decent amount of trial and error, but I think everyone involved should be really proud of the final result.”

  • Pepsi gives today’s generation its defining anthem

    Pepsi gives today’s generation its defining anthem

    Mumbai : Put on your dancing shoes, set your SWAG LEVEL high as the sensational HAR GHOONT MEIN SWAG ANTHEM is here to rock your next party.

    PEPSI® is all set to celebrate the spirit of the new generation with a PEPPY, FOOT-TAPPING NEW SONG this summer. Part of the brand’s HAR GHOONT MEIN SWAG campaign, the anthem features THREE OF THE BIGGEST MILLENNIAL ICONS OF TODAY – DISHA PATANI, TIGER SHROFF AND BADSHAH. Choreographed by the inimitable AHMED KHAN, the Har Ghoont Mein Swag anthem will give today’s generation a soundtrack that defines their life and times. The anthem is a part of Pepsi’s 2019 campaign and follows the successful Har Ghoont Mein Swag TVC.

    The anthem was launched at a STAR STUDDED EVENT at Mumbai’s iconic PVR JUHU. Tiger Shroff and Disha Patani set the stage ablaze as they grooved to Badshah’s beats.

    Speaking about the song, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable SWAG. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”

    Disha Patani said, “Everything about Pepsi’s Har Ghoont Mein Swag reflects the cool attitude and Swag of the youth. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I can honestly say I have never enjoyed shooting for a song so much in my life. I hope people enjoy watching the song as much as I have enjoyed performing for it!”

    Sharing his excitement on the Har Ghoont Mein Swag anthem, Tiger Shroff said, “I am confident that Pepsi’s Har Ghoont Mein Swag anthem is going to be the next chartbuster. It is a supercool dance number that perfectly defines today’s generation – its uninhibited, confident and full of swag. I can’t wait to showcase the magic which Badshah, Disha, Ahmed and I have created together with Pepsi”

    Badshah echoed his thoughts and said, “I am thrilled to be continuing my association with Pepsi. This year, we have built on Pepsi’s philosophy of self-belief and are celebrating the self-confidence of India’s youth through our new song. At the core of it, ‘Har Ghoont Mein Swag’ is a party anthem that is going to set the dance floors on fire throughout the country. It was a lot of fun performing with Tiger Shroff and Disha Patani and I am confident that our fans will love watching us groove to the anthem.”

    Director of the music video, Ahmed Khan said, “Har Ghoont Mein Swag is exactly what it sets out to be – a youth anthem. Today’s new generation is armed with self-belief and Swag, they’re effortlessly cool and don’t hesitate to stand up for what they believe in. We have showcased this very attitude in the music video. I had an absolute blast working with Disha, Tiger and Badshah and that fun translates on screen. Stay tuned, Har Ghoont Mein Swag is all set to rock India.”

    The anthem that is released by Bhushan Kumar, Chairman and Managing Director, T-Series, said, “T-Series has always been a pioneer in music creation and distribution in India. We have always innovated and tried to give audiences exposure to different kinds of music. Har Ghoont Mein Swag is a one-of-its-kind launch. It’s an anthem which will define an entire generation and give a new meaning to the word swag.”

    Har Ghoont Mein Swag launched on 7th April and will be released by T-Series. The song is available for streaming on YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, Apple Music. The anthem will be played across clubs and bars by DJ’s across the country this summer.

  • FreeCharge launches ‘Sirf App Nahin, Appreciation’ campaign

    FreeCharge launches ‘Sirf App Nahin, Appreciation’ campaign

    MUMBAI: FreeCharge has launched its new digital campaign ‘Sirf App Nahin, Appreciation’. The campaign, conceptualised by Lowe Lintas, has been crafted to celebrate even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed.

    The campaign aims to reverberate the sense of gratification of the enthusiastic early jobbers who more often look at appreciation from seniors as a drive to perform better. Through its campaign, FreeCharge depicts how appreciation in the form of cashbacks, super offers and deals, for even a mundane task like paying bills, can be fulfilling. FreeCharge aims at keeping up the enthusiasm, optimism and the ‘feeling of conquering the job world’ of the early jobbers and not letting the drudgery of professional life hamper the passion of following their dreams.

    Commenting on the launch of the digital campaign, Freecharge CEO Sangram Singh said, “We are continuously focusing on innovative storytelling to build deeper connect with our consumers. The campaign has been weaved around an insight from the real-life situations of young professionals, who are constantly looking at validation both personally and professionally. Freecharge as a facilitator of easy and seamless payments appreciates the effort a customer makes, recognising that everyone deserves to feel the work they are doing however mundane it may seem, is contributing to something worthwhile.”

    Lowe Lintas regional creative officer Amar Singh said, “The idea was to talk to people who’ve spent enough time at work to realise that the appreciation they were expecting as a natural response to their efforts, is a rare bird to spot. Conceived by Rajat Dawar and Abhishek Dey, the creative device of Omkar playing a melancholic melody to depict the protagonist’s dispirited state of mind, gives way to joy when FreeCharge arrives with rewards for even the small stuff. And in so doing, builds an association for the brand with the much-valued feeling of being appreciated.”

  • Lizol launches new “Healthy home starts with Lizol” campaign

    Lizol launches new “Healthy home starts with Lizol” campaign

    MUMBAI: Lizol, an RB germ-kill brand, has launched the new “Healthy home starts with Lizol” campaign that aims to create an urgent need for specialised germ-kill solutions to ensure germ-free surfaces within homes.

    Commenting on the new campaign, RB Hygiene Home CMO, marketing director, South Asia Sukhleen Aneja said, “Data shows that kitchen and bathroom are two of the germiest places in the house. In fact, it is shocking to know that kitchen cloth is the most contaminated item of all. Looking at these facts, Lizol as a brand realised the need to help people understand how ineffective regular cleaning solutions are. There are a number of invisible illness-causing germs that lie around all kinds of surfaces in the house that can go easily undetected because the surface appears to be clean. With our new campaign “Healthy home starts with Lizol”, we want to establish the need for a specialised germ kill solution like Lizol that offers 10 X better cleaning and removes 99.9 per cent germs. As a germ kill brand, we want to elevate the germ concern among Indians and also get them to act upon it by using a solution that truly kills germs and makes it a part of their essential cleaning regime.”

    Approximately 5,000 children get affected by typhoid, diarrhoea, and flu in India every day. These diseases are caused by germs that can also be found on household floors and easily be picked up by children. Kitchen and bathrooms carry particularly high levels of contamination while kitchen cloth/ sponges are the primary route for cross-contamination and spreading germs around the house. These can lead to people falling sick more often.

    For ages, Indians have adopted various cleaning techniques like detergents, salts, and phenyls to clean their homes unaware of their meager effect on the dirt and germ that are accumulated across various surfaces. To create awareness around the risk associated with this preference, the new Lizol campaign highlights the ineffectiveness of using phenyl and detergent to achieve germ-free cleaning. Heat and moisture also aid in germ multiplication and with the weather conditions in India, this becomes even more important for people to keep in mind. The two new TVC’s aimed differently at both Phenyl and detergent users focus on the need to clean our homes with a germ kill solution that is effective to ensure better health for our loved ones.

  • #Giftoftime campaign by Mother’s Recipe encourages women to do what they love every day

    #Giftoftime campaign by Mother’s Recipe encourages women to do what they love every day

    MUMBAI: Weeks after Women’s Day, Mother’s Recipe has launched #GiftofTime campaign encouraging women to do what they love. A part of its “taste the love” series, the campaign drives home an important message that women should celebrate themselves every day and not just on 8 March.

    The campaign has been conceptualised by Mother’s Recipe chief strategy officer Sanjana Desai and Mothers’ Recipe team along with the creative agency Triton communications and is LIVE on multiple digital platforms like YouTube and Facebook.

    Speaking about the campaign, Desai said, In the effort to look after the entire family, the I is often lost, but as individuality is rising and the guilt slipping away, as a brand we should pave the way for her.  So, with this campaign, our objective is to highlight and address a larger challenge faced today. Mother Recipe strongly believes in offering lifestyle solutions, making a meaningful difference to the lives of their consumers. With our products, we want to enable our consumers in the kitchen, enrich them and not replace them. By helping them save time in the kitchen so that they could spare some time to do what they love.”

    She further added, “It is not about celebrating one particular day, hence we deliberately stayed away from launching the campaign on women’s day. It is about looking beyond a specific day, aiming to bring about a change every day of the year.”

    Mother’s Recipe’s range of pastes, pickles, RTC, Instant mix and other products packs a punch of delicious flavours, regional tastes, convenience and simple cooking. The brand plans to amplify this campaign further through various unique online and offline engagements, and radio presence.

    Triton communications executive director Virendra Saini said, “Women in today's scenario have just forgotten to spare some free time for themselves to follow their hobbies. They have restricted themselves to a set framework which they operate in a monotonous manner. With this campaign we really wanted women to realize their potential and take time to fulfill whatever they love doing. The idea is not to eliminate or compromise on the existing responsibilities but enrich and empower by gifting them some valuable time for themselves; hence ‘#Giftoftime’.”

  • Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    MUMBAI: Lloyd Air Conditioner’s latest ad film “Khayal Rakhenge. Khush Rakhenge”, highlighting an enjoyable take on its innovative technology, goes on air today. The brand-new film is targeting the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life. It’s a 360-degree launch across all platforms.

    The film conceptualised by Mullen Lintas features Bollywood’s power-couple Deepika Padukone and Ranveer Singh. The film is aimed to drive high appeal amongst young Indians couples and families. It’s going to be the sneak-peak into the Bollywood couple’s life and will add to the already existing curiosity that people have had, about their personal life post marriage.

    Commenting on the thought behind the Campaign and Film, MullenLowe Lintas Group group CCO and chairman Amer Jaleel said, “Lloyd is a new-age Indian brand and the most important aspect of the brand to influence when it came to us was its voice. We felt that consumer durable brands are not able to reflect the millennial-speak that is so important to make brands relatable in this category. If you hear people and the brand, speak like you, you stop and listen however much the clutter. We were helped by the chemistry between our stars which while being electric is thankfully so normal! The fact that they were coming together for a brand that was a first for them, their own excitement and enthusiasm at being captured and working together got added with the magic of our ‘Badhai Ho’ director Amit Sharma. All this made the atmosphere on the set so amazing that I think we just put a camera and it translated the reality on celluloid without any loss!”

    Hoping the space that the brand has taken, will pique viewers’ interest and make it memorable. This is the first of many more films to be launched going forward, which will continue to captivate the audience’s interest.

    Stating further about the campaign, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

  • Crocs launches third edition of “Come As You Are” campaign

    Crocs launches third edition of “Come As You Are” campaign

    MUMBAI: Crocs Inc, a global innovative casual footwear brand for women, men, and children has launched the third year of its “Come As You Are” marketing campaign. Global brand ambassadors, including award-winning actress, singer-songwriter and director Zooey Deschanel, along with British actress Natalie Dormer will encourage consumers to declare that being yourself, being comfortable and looking stylish are not mutually exclusive.

    For the campaign’s official launch, Crocs has released a video that highlights just how easy it is to be comfortable in your own shoes.  Crocs’ most popular products and collections will be showcased throughout the campaign, including LiteRide™, Crocband Platform, Crocs Serena, Swiftwater™ and, Classic Clog

    Crocs chief marketing officer Terence Reilly said, “As we enter our third year of ‘Come As You Are,’ we are evolving not only our message and cast but the entire look and feel of our marketing campaign. Crocs is making a bold declaration that you can have both style and comfort no matter who you are or where your life takes you.”

    Deschanel and Dormer are joined by Chinese actress, dancer, and model Gina Jin, South Korean actress, and gugudan girl-band member Kim Se-Jeong, and Japanese actress and model Suzu Hirose for the year-long campaign.

    “Because comfort comes in many shapes and sizes, our global brand ambassadors will wear and talk about some of our most popular styles in settings that are relevant to their interests and personalities,” Reilly said.

    “Come As You Are” will be seen through various digital, social, print and in-store marketing materials with a specific focus on the United States, Germany, China, Japan, and South Korea. In addition, Crocs will be on the lookout for a 2019 Crocs Fan Ambassador who can show us how they embrace “Come As You Are” and wear Crocs to pursue their passions,” concluded Reilly.

  • Royal Challenge Sports Drink launches #ChallengeAccepted campaign

    Royal Challenge Sports Drink launches #ChallengeAccepted campaign

    MUMBAI: Royal Challenge Sports Drink has launched #ChallengeAccepted, a campaign that challenges gender-based stereotypes in cricket and spotlights a world of equality that will lead to a better tomorrow both on and off the field. The campaign has been conceptualised by DDB Mudra Group.

    In the film, Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy from the Indian women cricket team come together with Virat Kohli, the men’s cricket team player, to say that ‘A day is coming where the world needs to become equal’ and urges fans to accept the challenge to break the barriers in their mind and to see men and women’s cricket as one game and one team which is not divided by gender.

    The campaign is also people to support the first-ever mixed gender T20 match that the brand will organise with women cricketers and the Royal Challengers Bangalore team.

    Talking about the campaign, DDB Mudra South creative head Vishnu Srivastav said, “Royal Challenge as a brand has always stood for forward thinking and boldness. It has stood for the spirit of challenging the ‘now’. So, when it came to this campaign, with the euphoria linked to the cricket season we wanted to talk about what’s missing in all this excitement – Women Cricketers. We wanted to create a campaign that challenges the world to move towards a more progressive and inclusive space for women, in sports and life. And we’re just getting started.”

    Diageo India executive vice president and portfolio head Amarpreet Anand noted, “With #ChallengeAccepted, the idea is to challenge stereotypes in life, because the bold are the ones who are fearless to do so. Our first point of view is to challenge gender stereotypes in cricket, where the game is being divided by gender & not skills & prowess. We believe that it’s a cause worthy of a conversation in culture & we are supporting the first mixed gender match with international cricketers. We are rolling out a full 360-degree activation plan supported by like-minded influencers and the RCB cricket team.”

  • Hotstar rolls out another exciting TVC for its VIVO IPL 2019 campaign, #KoiYaarNahiFar

    Hotstar rolls out another exciting TVC for its VIVO IPL 2019 campaign, #KoiYaarNahiFar

    MUMBAI: Bringing viewers closer to the action, Hotstar, India’s largest premium video streaming platform, has added another exciting story to the VIVO IPL 2019 campaign, #KoiYaarNahiFar. Conceptualized and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, played by actor Shashank Arora, inviting his other superhero friends to watch the game with him. Unfortunately, his friends are stuck using their powers for some underwhelming, household work, making it difficult even for the ostensibly powerful local superhero group to come together. Finally, Hotstar connects the superheroes through its first-ever social cricket-watching experience, ensuring that they don’t miss out on the unmatched joy of watching the game with each other.

    This entertaining new TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.

    Continuing its tradition of being a game-changer in the space, Hotstar is ensuring VIVO IPL 2019 is an exhilarating affair for all its users. With ‘Koi Yaar Nahi Far’, the streaming giant is bringing people together irrespective of their location giving viewers the opportunity to invite their friends and family to Hotstar, watch the matches, and participate in the Watch ‘N Play game together. Fans can compete and see where they stand against their friends and family through the new social leaderboard.

    They can also make their voices heard by chatting about the match or their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities. In an interesting product integration, winners of the Watch ‘N Play games can redeem their points courtesy the exclusive partnership with Amazon Pay.

    This edition of the VIVO IPL has started off with a bang, with Hotstar garnering 135 million viewers in the first three days of the tournament itself. This figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of VIVO IPL 2019.

  • Paytm Launches “Kisi Ki Life Ka Paytm Bano” campaign during IPL

    Paytm Launches “Kisi Ki Life Ka Paytm Bano” campaign during IPL

    MUMBAI: Digital payments company Paytm has launched its brand new campaign ‘Kisi Ki Life Ka Paytm Bano’, showcasing how technology can be a potent ‘enabler' in people’s lives. The messaging is in sync with the brand’s vision of bringing banking and financial services to half-a-billion un-served and under-served Indians.

    Timed with the IPL, the first film pivots around a cricketing scenario – A few children can be seen playing ‘gully cricket’ when a young boy hits a great shot but accidently breaks the neighbor’s window. The furious neighbour steps out and starts yelling at the children. In a curious twist of events, we see the bowler who has been hit for a six digitally transferring a significant 6000 rupees to the angry neighbour using the Paytm app. He goes on to say, “Uncle, aaj khidki todi hai, kal record bhi todega” (Uncle, he has broken the window today, tomorrow he will break records).

    Another film of this series shows an elderly man standing in a long queue to pay his electricity bill. He seems visibly unsettled as his wife is locked out of the house but he cannot leave the line as it is the last day for bill payment. In an interesting twist, the bill cashier who has been witness to the old man’s distress, steps out and helps the old man pay his bill online on the Paytm app.

    The new campaign consists of several such evocative yet light-hearted messages that will be highlighted in upcoming brand films. These films will be released across broadcast, online and mobile channels during the IPL – India’s biggest sporting event.

    Paytm vice president Jaskaran Kapany said, “At Paytm, we firmly believe that technology is not merely about the benefits transferred to an individual, but also about the benefits transferred to the collective i.e society at large. Our new campaign aims to not only bridge the divide between the tech-savvy & the unfamiliar, but also to leverage the power of technology as an ‘enabler’ of the masses & make a difference in their lives. Our new brand thought of ‘Kisi ki life ka Paytm Bano’ embodies this philosophy & urges everyone to lend a helping hand to others. And what could’ve been a better launch vehicle for this new brand thought than the IPL, India’s greatest sporting event which has crores of Indians hooked on to it. We are confident that this new campaign will go a long way in strengthening the trust that crores of India’s have reposed in us.”