ITV

Category: Ad Campaigns

  • Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings

    Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings

    MUMBAI: Mahindra Lifespaces Developers Limited (‘MLDL’), the real estate and infrastructure development arm of the Mahindra Group, has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings.  The campaign builds on Mahindra Lifespaces’ brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.  The films depict the joy of living in a Mahindra Lifespaces home, which is accentuated by project features and amenities designed for shared experiences in the form of community events and celebrations.

    Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespace Developers Ltd. said, “Joyful Homecomings transcends the thoughtful design and high-quality aspects that define a Mahindra Lifespaces home, to also include the complete experience of moving in and becoming part of a larger, thriving community.  Neighbours play an important part in Indian culture and have always been a great support system in good times and tough ones.  Mahindra Lifespaces’ residential projects enable healthy and balanced community living, and our latest films bring to life the insight of how neighbours are an intrinsic component of joyful community experiences.”

    Shayondeep Pal – Chief Creative Officer, Network Advertising, added, "Cricket can never be enjoyed alone. As a fan, the fun multiplies when you watch the game with family and friends. This insight worked beautifully well with our brand thought, 'Joyful Homecomings'. The campaign therefore, revolves around excuses people come up with to escape their present surroundings and rush home to catch the excitement. We say, 'Aaj Ghar Jaldi Jaana Hai' in popular parlance. The idea hinges on this."

    The campaign comprises two light-hearted films that communicate the brand proposition of Joyful Homecomings by associating it with cricket in an entertaining and humorous way.  The films depict the obsession that Indians have with cricket, the excitement associated with the game and even more so when it is with like-minded neighbours & friends.  The DVC showcases various situations wherein individuals will prioritise getting home in time to enjoy that much-anticipated cricket match with family, friends and neighbours! 

  • Signify launches new brand campaign for Philips Hue in India

    Signify launches new brand campaign for Philips Hue in India

    MUMBAI: Signify (formerly known as Philips Lighting) launched its latest TV advertisement campaign ‘Light your home smarter’ for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature.

    The campaign is aimed at building awareness for the smart lighting category in India and has been developed by advertisement agency Lowe Lintas.

    The Philips Hue campaign is currently on-air on the Star Sports channel in India, during the ICC Cricket World Cup 2019. The company has also partnered with Star Sports as the presenting sponsor of the Cricket Live segment throughout the 45 days of the World Cup. The Philips Hue Cricket Live Show features cricket experts sharing their analysis of the match with the audience. Given the popularity of cricket in India, the company is confident that the campaign will enhance the target consumer’s awareness of Philips Hue.

    https://www.facebook.com/PhilipsLightingIndia/videos/1025015647693949/

    Speaking about the campaign, Signify Innovations India Ltd director, marketing communications Ipshita Chowdhury said, “Philips Hue is a new-age connected home lighting product and these latest advertisement films do a great job in bringing alive the product’s key propositions like wake-up feature, remote access and voice control. The campaign is designed based on sharp consumer insights and emphasises the consumer’s relationship with the product. Having made significant media investments for this campaign during the ICC Cricket World Cup, we are confident that the campaign will resonate with consumers.”

  • Canon India celebrated Father’s Day with#MemoriesRecaptured campaign

    Canon India celebrated Father’s Day with#MemoriesRecaptured campaign

    MUMBAI: Celebrating the occasion of Father’s Day, Canon India brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments. Understanding the sentiment of father being the first superhero to their children, Canon India took the initiative to recreate the magical moments from their lives where he was dearly missed, and gift them back a joyous moment that would have been lost in the pages of time.

    The campaign, created by Dentsu Webchutney, was launched a week prior to Father’s Day, and ran across Facebook, Twitter and Instagram for a span of eight days, featured teaser videos that showed the audience how Canon India would make it possible to recreate the missed magical memories for the users.

    The campaign also featured a digital video titled ‘Memories Recaptured’ which took audiences through the story of a 10-year-old who missed her father’s presence on one of her birthdays. The recreation of the daughter's birthday with the presence of the father took viewers back in time to experience the precious moments shared between the father and daughter.

    LINK: https://www.facebook.com/canonindia/videos/341376799886782/

    The video was well received by the users, garnering over a million views. The main phase of the campaign went live on 13 June 2019 with the online contest receiving 500 entries, across the aforementioned social media platforms. The campaign successfully achieved an engagement of 0.9 million across Facebook, Twitter and Instagram reaching out to 7.5 million users.

    Speaking about Father’s Day celebrations, Canon India president and CEO Kazutada Kobayashi said, “With an intent to ensure customer delight, I am optimistic that our Father’s Day campaign was successful in delivering smiles to our consumers, through our efforts to celebrate a momentous and special day in every individual’s life. Through ‘Memories Recaptured’ campaign, we have taken yet another step to propagate the concept of ‘Click and Print’, thereby enhancing the imaging culture in the country. I appreciate the users for their hearty participation and hope that our fans and followers will continue to keep the spirit of clicking and preserving memories alive.”

    Highlighting the campaign, Canon India vice president, consumer imaging and information centre Eddie Udagawa said, “We at Canon India believe that the relationship between a father and a child are an integral part of every family. We also firmly believe that memories are best captured by cameras and relived by printing and keeping them alive. Through this campaign, we wanted to highlight the importance of this emotional bond by bringing alive the magic of missed memories and milestone events for fathers and recreating those special moments.”

    Furthermore, Canon encouraged the audience to share some prized moments from their lives which their father missed, on their social media platforms and tagging Canon India. Canon presented 5 lucky individuals with the most interesting stories, the opportunity to recreate those missed moments and bringing back to life the magical experience of the occasion with their father.

  • AIESEC’s #OpenUpYourVeins campaign for awareness on blood donation

    AIESEC’s #OpenUpYourVeins campaign for awareness on blood donation

    MUMBAI: With safe blood donors becoming an emerging challenge in our nation, and the country being plagued with an increasing number of epidemics and accidents, AIESEC, an organisation that believes leadership is the fundamental solution to the growth of the nation, in association with WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched #OpenUpYourVeins.

    The campaign has been launched with an animated film on World Blood Donors Day, showcasing the story of Eisa, an 8-year-old swimming champion, who died at a very young age in an accident where she fell short of one bag of blood. The film shows us an imaginary life of Eisa, full of dreams and aspirations that she could have lived while bringing alive the contrast of what led to an untimely end of this life.

    The campaign aims to raise awareness around the need for regular blood donations that brings sufficient and timely access to safe and quality-assured blood and blood products. It leads people to the donate blood feature that Facebook activates, especially for the World Blood Donor Day. The platform gives potential donors an opportunity to enlist themselves so that they can be notified when nearby blood banks require them, to respond to blood banks on their availability of a requirement and also urge and inspire their friends to do so.

    Link – https://www.facebook.com/watch/?v=381115672761380

    Speaking on the objective of the campaign, AIESEC India president Karteek Hoshangabade said, “AIESEC’s sole purpose is to activate youth leadership, to achieve peace and fulfilment of humankind’s potential. So fighting for life itself is, of course, of extreme importance to us. We were glad to partner with WATConsult for this beautiful campaign. We hope that everyone sees how important it is to donate blood, and that no more Eisas have their dreams fading due to lack of blood.”

    Elaborating on the campaign, WATConsult founder and CEO Rajiv Dingra said, “Enlisting a sufficient number of committed, safe blood donors is an emerging challenge in India and under our latest vertical, The Alter Project, we are glad to bring forward #OpenUpYourVeins. About 65 per cent of India’s population is young and if this section donates blood regularly, chances of the country facing blood shortage will be remote. This 65 per cent of the audience is the same who consumes content digitally and with this campaign we are sure to reach out to maximum people online and get them to pledge as blood donors.”

    The campaign will be promoted across digital and social media platforms like Facebook, YouTube, Instagram etc.

  • Varun Dhawan to endorse Emami Navratna Cool

    Varun Dhawan to endorse Emami Navratna Cool

    MUMBAI: Navratna, one of the power brands of Emami Ltd has roped in Bollywood actor Varun Dhawan to endorse its Navratna Cool range. As per the brand, the popular actor, known for his massy youth appeal and versatility is going to add freshness to Navratna Cool as its new brand ambassador.  

    Navratna shared in a press release that Navratna Cool’s association with Varun Dhawan is expected to be manifold. “Varun embodies freshness, vitality, and energy which is in complete sync with the brand’s core benefits. He is highly popular in certain segments where the brand hopes to drive consumer preference and grow the business. His continuous rising popularity will help the brand with even higher recall value,” the release read.

    Speaking on the occasion, Emami Ltd director Harsha V Agarwal said, “We are very excited to have Varun Dhawan on board with us. His super cool image and versatility is a perfect fit for our brand Navratna, which is well known for its cool quotient. Introducing Varun as Navratna Cool’s new face is a step towards accelerating our growth plans for the brand. His strong connect with his fans across ages will help us connect better with both existing and new consumers to take the brand to newer heights.”

    Varun Dhawan added “I am happy to be associated with Navratna. It is a brand that is super cool and I like it as it keeps people cool. I look forward to enjoying my association with Navratna Cool and connecting with a whole new lot of consumers.”

    Navratna Cool will launch Varun Dhawan in their new commercial which will go on air across all channels this week. The new communication reinforces product superiority of Navratna Cool vs other options considered by consumers. The TVC directed by Luv Kalla and shot in the UK will have the actor showing off some cool dance moves in a double role.

  • APL Apollo launches TVC with Delhi Capitals players

    APL Apollo launches TVC with Delhi Capitals players

    MUMBAI: APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign with a powerful idea called “The Inner Strength Of India”.

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team.

    The Crayons Network president Ranjan Bargotra said, “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level.”

    Crayons Communications ECD Rondeep Gogoi said, “This shoot was like an IPL match. We had just five hours with the players at their hotel ballroom. It was complete madness, but we managed to hit it for a 6.”

    The ad has been directed by Aiman from Asylum films and the rap is by Kaam Bhaari of Gully Boy fame.

  • Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    MUMBAI: Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketing-star Virat Kohli. The campaign celebrates budding heroes from the streets of India.

    The campaign idea rests on the insight that for a billion-strong nation there are few national icons who inspire a sense of pride creating unconditional love and acceptance. Sportstars, in particular, attract immense reverence, respect and recognition, primarily because a sport marries nationalist pride, skills of the game, and fame. 'Ab har galli se niklega hero' packs this insight and fills this perceptional void of inspiring sport stars with avid gamers across the country.

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said "We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero".

    A series of four high-energy anthems rendered in unique local flavours celebrate heroes from across the country. Shot as a typical 70mm movie, with larger than life hero entry sequences, power-packed music to complement the on-screen grandeur, the films are fun to watch. Virat Kohli surprises with spell-binding moves even off the pitch.

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas says “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of "Har galli se niklega hero " is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

    “Our strategic perspective was that for a country of 1.3 bn, India has very few heroes. Not everybody can become a cricketer or an Olympic medal winner. MPL is a platform that democratises fame and fortune. Our creative idea stemmed from that context- Har Gully Mein Hero. With Virat Kohli’s superb off the pitch performance, we’re hoping that this campaign goes on to create even more success for MPL.” says Hari Krishnan, President, Lowe Lintas.

  • fbb fashion brand Buffalo hits 40-year milestone

    fbb fashion brand Buffalo hits 40-year milestone

    MUMBAI: Celebrating its 40-year milestone, fbb’s fashion brand Buffalo has created a nostalgic campaign, ‘Setting You Free’, featuring brand ambassador Varun Dhawan. The campaign has been conceptualised and created by AndAnd and produced by Jump Films.

    Shot in breathtakingly scenic and quaint natural landscapes, the story travels between past and present where the protagonist, Dhawan, reminisces his experiences as he sifts through his wardrobe. While he touches and feels all his Buffalo apparels, he is taken on a nostalgic journey of all the stories connected to the same. He is reminded of his spectacular adventures, the people he met, the solitude he experienced and how he let go of his inhibitions and set himself free.

    Celebrating the four decade success fbb COO Rajesh Seth said, “It’s not every day that we see brands successfully serve for forty years. We celebrate the 40th year of our iconic brand Buffalo with pride and are filled with gratitude for the undying support by our customers. We believe that this is just the beginning and are working towards achieving many more milestones.”

    Speaking about the campaign, AndAnd Brand Partners Pvt Ltd co-founder Anand Subbarao said, “When you have Varun as an ambassador for a popular brand like Buffalo, executing the campaign is a seamless process. The brand has a strong yet soft personality that matches with the superstar; which is why the film looks distinctly great.”

    Buffalo brand ambassador Varun Dhawan said, “As someone who truly believes in style, I am extremely happy to be associated with a brand like Buffalo which has been creating styles for four decades. Just a glance at the range will make you fall in love with the adventurous, stylish and comfortable collection of the brand. Kudos to Buffalo and I look forward to celebrating many more birthdays with this brand.” 

  • Idea promotes video calling feature in new ad

    Idea promotes video calling feature in new ad

    MUMBAI: Mindshare, India’s largest full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua – a renowned comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time.

    Building on the brand’s tagline of ‘India Ka Live Network’, Idea 4G Live leveraged the power of video calls in an attempt to create awareness about common misdoings of people and encourage them to change their behaviour.

    Mindshare and Idea 4G unveiled a distinctive voice-enabled AI led interactive video chat bot ad campaign that enabled millions of users to interview Dua.  This has never been attempted before in the digital mobile ad-space and was co-created by mCanvas, the experiential storytelling ad platform for small screens. The tool allows users to interact with Dua, and ask her questions ranging from personal trivia to the benefits of Idea 4G network and the power of live videos by simply tapping on the mic icon. Trending questions are also prompted at the bottom of the screen which the user can scroll through and ask Dua. The innovation is done through live media banners placed on popular websites, which can be accessed through mobile phone browsers.

    The experience is designed to be seamless and resemble a live video call with the user's own face seen on the screen. This experience can last for as long as the user has questions to ask and also allows users to ‘Get Idea’ in just a few clicks.

    The innovation uses Artificial Intelligence (AI) where the ad creative listens to user questions in English & Hindi and uses Machine Learning (ML) to analyse all the questions asked by previous users and increase the accuracy of the responses. For example, if a user asks a question in Hinglish, the AI detects that it contains English and Hindi. Next, the ML helps accurately assign a relevant answer to that question.

    The campaign is live on several media and news websites and has already seen engagement from over 7.2 million users. The campaign is witnessing about eight times higher than the average mobile-banner click-through rate. Interactions with this creative have also been found to last for an average of 22 seconds, with some users spending over 10 minutes.

    Speaking about the launch of the campaign, Mindshare India national head – mobile Niraj Ruparel said, “We at Mindshare always look forward to crafting innovative and effective solutions for brands. Idea, as a brand, does not shy away from taking an unconventional path when it comes to communication. With the video-chat bot ad we have come together to create a first of its kind innovation on an effective platform. By leveraging on Mallika Dua’s popularity, and Idea’s 4G network, we are hopeful of bringing about a change in people’s behaviour, and habits, as well as encourage more people to go Live to highlight societal issues.”

    Vodafone Idea Ltd president marketing Sunita Bangard said, “Over the years, brand Idea has built a strong reputation for creating purposeful, conscientious campaigns that encourage change for the betterment of society. The Idea 4G #IndiaKaLiveNetwork campaign highlighted the power of streaming LIVE videos over Idea’s robust 4G network thereby driving a positive change in behaviour among citizens. In its endeavor to engage with the digital natives, Brand Idea has always tried digital-first initiatives for our ATL campaigns, many of which have been appreciated and rewarded at various digital forums. Our innovative AI-and ML-aided campaign has set new benchmarks in digital advertising.”

  • HalaPlay appoints L&K Saatchi and Saatchi as creative agency

    HalaPlay appoints L&K Saatchi and Saatchi as creative agency

    MUMBAI: HalaPlay, a popular fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties.

    The agency has rolled out a brand new campaign featuring Hardik and Krunal Pandya to promote HalaPlay’s fantasy cricket platform, playing on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when the platform’s huge winnings are at stake. The high-decibel campaign has been launched on all media platforms.

    Commenting on the campaign and the agency appointment, HalaPlay co-founder Prateek Anand said, “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi  helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”

    L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”

    Nazara Technologies Ltd chief executive officer Manish Agarwal mentioned, “We at Nazara, were looking for creative partners who can match the passion of HalaPlay founders to build a lasting legacy in the shortest possible time. The team at L&K Saatchi & Saatchi has been more than an equal match to the challenges thrown at them. This is a fantastic start to a long journey which all the teams have embarked upon and we are confident of establishing HalaPlay as a very strong consumer brand.”a