Category: Ad Campaigns

Peppa Pig bowls India over with nationwide ICC Cricket World Cup promotion #PeppaPlaysCricket

MUMBAI: Peppa Pig is joining families across India this summer to celebrate the Cricket World Cup with a two-month long campaign namely #PeppaPlaysCricket. The campaign spans over retail, broadcast and promotional activities in association with Viacom18 Consumer Products, Voot Kids, Nick Jr, Hamleys, Penguin Random House, leading child rights NGO Save the Children and the UK Government.

The promotion aims to get children interested in the sport to unlock the potential of young cricketers across the country. Celebrations were kick-started with retail promotions at Hamleys toy stores across Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, and Pune, which featured Peppa Pig in cricket-themed artwork displayed throughout the store on POS. It also saw an exclusive gift with purchase offer giving 12 lucky kids the chance to appear in a cricket-themed video shoot with Peppa and George, and social media promotions attracting shoppers into the stores. Exclusive Peppa Pig merchandise, licensed by Viacom18 Consumer Products, is now available at Hamleys Stores across these cities which includes plush toys, activity sets, and much more.

To amplify the promotion, broadcast partner Nick Jr is creating a special cricket-themed video featuring Soha Ali Khan, granddaughter of Iftikhar Ali Khan Pataudi and daughter of Mansoor Ali Khan Pataudi, former Captains of the Indian Cricket Team, who appears alongside Peppa and George to offer kids some fun tips and advice on sportsmanship and teamwork.

eOne is also building on its global charity partnership with Save the Children and invited children from team India North, who represented India at the inaugural Street Child Cricket World Cup 2019- the first Cricket World Cup for street-connected children which took place at Lord’s London, to be a part of the campaign

“Peppa Pig has been receiving a phenomenal response from children in India. With the ongoing World Cup, when the entire country is on an uproar, our aim is to engage with children through the sport and celebrate touch points such as teamwork, friendship, sportsmanship, and trust – bringing out the brand values of Peppa Pig as well. We are excited to see how Peppa connects with families through cricket. With promising collaborations with various stakeholders including the UK Government, Save the Children, Penguin Random House, Viacom18 Consumer Products, and various key influencers, we very much look forward to creating unforgettable memories for families in the region,” said EOne SVP international marketing | family & brands Sarah Dempsey.

“Peppa Pig’s widespread popularity, especially amongst the kids has made it a household name in India. Over the years, we have built on its powerful fandom, ranging from a wide range of consumer products, to curating special content for Voot Kids that has made it one of the strongest characters of the Nickelodeon ecosystem. Riding on the cricket fever, we aim to bring Peppa Pig in India through these esteemed associations that will further strengthen its presence across platforms, catering to a wide variety of audience. We are looking forward to witness this unique combination of Peppa Pig and cricket and take the level of entertainment a notch higher,” Viacom 18 business head – consumer products Sachin Puntambekar.

Speaking about the partnership, Save the Children head of campaigns Pragya Vats said, “This is a one of its kind partnership, a creative effort to promote the essence of sports among children while spotlighting issues faced by those who live on the margins. During the course of Street Child Cricket World Cup, we identified great interest and potential for the game among children to not just play but to voice their concerns. Together, through the association, we would like to promote the spirit of the game and ensure that every last child gets the right start.”

Additionally, the UK government is endorsing this campaign through ‘Creativity is Great’, where through their social media will promote #LetsGoPlayCricket.

The campaign will culminate with a grand finale event at Oberoi Mall in Mumbai on the 7 July 2019 where kids and their families will get a chance to indulge in some fun in Peppa Pig themed activities including a meet and greet with Peppa and George, and a storytelling session on the book Peppa Plays Cricket by Penguin Random House. This finale event will be graced by Indian Cricketer and Captain of Indian Women’s Cricket Team, Mithali Raj along with Team India North, where they will be seen interacting with Peppa, George and all the kids present.

July 2, 2019
Bajaj Finserv salutes medical practitioners this Doctor’s Day with its #OneLifeManyRoles campaign

MUMBAI: Bajaj Finance Limited, the lending arm of Bajaj Finserv, has announced a special campaign in honor of Doctor’s Day which is celebrated on July 1, 2019. Through their latest digital campaign #OneLifeManyRoles which is on for a limited period during 28 June 2019 and 4 July 2019, Bajaj Finserv is celebrating and acknowledging the professional and personal journey of doctors.

Doctors can win prizes such as an assured Amazon Echo Dot and assured indemnity insurance of up to Rs.20 lakh once they avail a Loan for Doctors from Bajaj Finserv. This complements Bajaj Finserv’s exclusive range of customized financing options for doctors, which helps them fulfill their many roles and responsibilities, be it as a provider, caregiver, parent, counselor, innovator, or mentor without any hassles or compromise.

Doctors successfully don multiple roles and the financing options for Doctors charted by Bajaj Finserv are devised keeping in mind the multiple personal and profession-based requirements of doctors. Financing options from Bajaj Finserv are convenient with part prepayment options and are backed by a user-friendly online account access to manage it all. The exclusive suite of loan for Doctors range from Personal loan for Doctors, Business Loan for Doctors, Home loan for Doctors and Loan Against Property for Doctors.

Under this umbrella of loan options, doctors can avail a personal or a business loan of up to Rs. 32 lakh. The Home loan for Doctors and the Loan Against Property for Doctors option enables them access of up to Rs. 2 crores of the loan amount. With multiple tasks to tick off their list, their finances need extra flexibility. Bajaj Finserv offers this via its Bajaj Finserv RBL Bank Doctor’s SuperCard. Doctors can give their purchasing power a boost, access an interest-free emergency loan, make cash withdrawals without paying interest, earn reward points and get professional indemnity insurance of up to Rs.20 lakh Doctors can secure their future and plan for their retirement by investing in Bajaj Finance Fixed Deposits.

The #OneLifeManyRoles campaign encourages doctors to engage in a social media contest and win the technologically advanced Amazon Echo Dot. The contest is also open for all. Participants stand a chance to win attractive giveaways like Shoppers Stop vouchers, Amazon Echo Dot and Google Pixel 3 smartphones for them as well as their doctors. To participate in the contest and win exciting prizes, visit https://www.bajajfinserv.in/doctors-day/onelifemanyroles

July 1, 2019
Spotify announces its first national tv campaign in India

MUMBAI: Following all the fun banter around its launch campaign, ‘There’s A Playlist For That’, Spotify, the world’s most popular audio streaming subscription service, is now live with its first TV-led marketing campaign in the country. This campaign is the first TV, and first multilingual campaign for the brand in India, and targets users across the country. Bollywood actors Anil Kapoor and Ishaan Khattar have been roped in to feature as key protagonists in the ad films and stills; the campaign also includes the use of other channels, including digital and OOH.

This campaign stems from the insight of how music has become a vital part of India’s daily social fabric, where users use music as a strong medium of emotional connect and resonance to navigate through their life. Right from coping with tough situations, and celebrating happy ones, to managing the common conflict between personal ambition and social norms, some kind of dichotomy fuels individual lives. Through it all, Spotify provides an uninterrupted experience, based on the vast music library and the option to play tracks anytime, anywhere.

‘‘Our insights highlight how music is an integral part of our users’ social and solitude experiences. Since our launch in India, we’ve engaged with our listeners based on how they experience music. The new campaign reinforces how seamlessly Spotify fits into their lives through availability of 50 million tracks, including the latest and most popular, access to 3 billion plus editorially, algorithmic and user-curated playlists, seamless integration across apps and hardware, and the ability to listen to music, regardless of what they’re doing – working out, cooking, or multi-tasking on their phone’’, said Amarjit Batra, Managing Director – India, Spotify.

The campaign features four TVCs in Hindi, Telugu, and Marathi, and are being aired on popular GEC, movies and English cluster channels, in addition to a few regional channels. There are also creative activations across online and social media platforms, to amplify the digital conversations, including interactive digital engagements that feature Anil Kapoor, Ishaan Khattar, and other artists and influencers on Twitter, Instagram and Facebook.

Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett said, “The youth in India often deals with the pressures of judgement, individuality, social norms, and more; in this chaos, music acts as a companion. In this campaign, Anil Kapoor makes a cool dad, who even in his 60s, is as young and energetic as a 20 year old. Ishaan as the son, is India’s new generation – full of energy and optimism. We had a riot of fun creating this campaign with both the brand and creative teams and Shakun Batra, the director. You can see the energy, and feel the vibe in the ads. We are very proud of this campaign, and are sure it is going to do great for the brand”.

July 1, 2019
Parag Milk Foods unfolds an interesting story of #HarTastyCheezMeinGOCheesein its new TVC

MUMBAI: Satiating the cheese cravings of millions of people, Parag Milk Foods one of India’s leading private dairy company today announced the launch of a new GO Cheese campaign#HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

The new campaign is an effort to educate consumers on Go Cheese being the key ingredient in most loved dishes like pizza, fries and street sandwiches, which is being consumed almost every day out of home at various QSRs & hotel chains.The campaign resonates with the business objective of the brand which is to increase its reach from QSR restaurant to the homes, as everyone has tried Go cheese somewhere outside. It connects with consumers by highlighting how Go Cheese makes all their favourite meals tastier by being present in them in different ways and styles like grated, sliced, dip/sauces.

The TVC emphasizes on storytelling with three generations who areenjoying everyday moments with their favourite food.The film opens with a conference room where a young woman is seen savouring a pizza slice with happiness from her favourite white and blue coloured box. It shifts towards a happy kid as he wholeheartedly dips his French fries in a bowl full of melted cheese dip and enjoys it to his fullest. The video ends capturing a heart-warming scene where the face of an old man lights up as the cheese from his sandwich he is busy munching on melts in his mouth with every bite. The film ends revealing ‘Har Tasty Cheez Mein GO Cheese’, be it grated, sliced or shredded.

The #HarTastyCheezMeinGOCheese campaign reinforces Go Cheese as metaphor for tasty food. The brand has always been known to understand the changing demands of its consumers by constantly innovating and creating unique variants of cheese.

Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy,Sales & Marketing, Parag Milk Foods Ltd. said,“Go Cheese is India’s 2nd largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants)and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

Commenting on this, Samarth Srivastava, Sr. VP & EBD and HanozMogrelia, Sr. VP & ECD, Wunderman Thompson Mumbai said, “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”

It is a 360 degree campaign that will leverage mass-media on larger-than-life Outdoor sites in the core markets of Go Cheese. The campaign also leverages key social media platforms of YouTube, Facebook, Twitter and Instagram.

Go Cheese which goes by the tagline “Make it Amazing” is a marquee brand and the largest product portfolio from the house of Parag Milk Foods. It is one of a kind and is made from 100% cow’s milk. It boasts of the largest international quality cheese range and 60+ variants with the addition of a new unique variant called ‘Chocolate Cheese’.The company offers cheese in all forms, is also the largest supplier of cheese to not only hotels, restaurants, pizza chains, and street food stalls.

June 28, 2019
L&K Saatchi & Saatchi creates ‘#Fitslikeasong #Feelslikejockey’ TVC campaign

MUMBAI: L&K Saatchi & Saatchi has created a new campaign for Jockey India in the “Feels Like Jockey” series. The first campaign was created in 2016 and showed men and women dancing to Nina Simone’s “Feelin’ Good” showcasing the idea that when you are wearing Jockey you are so comfortable, you can’t help yourself and break into a dance. The new campaign takes this idea ahead beautifully with new situations and different environments and another classic song to dance to, ‘Fever’.

The films show men and women going about their typical routine day when they get into their headspace, a comfortable space thanks to their Jockey innerwear, and break into a dance, oblivious to where they are. The films feature contemporary dance moves mixed with freestyling and street dance including jookin, and are choreographed by Ayesha Orange known for her work with Austin Powers movies. The films have been directed by Hans Emanuel and shot in Los Angeles, CA. Two of the five TVCs are already on-air and online.

Talking about the campaign, L&K Saatchi & Saatchi senior vice president Debarjyo Nandi said, “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!”

Jockey India president, sales and marketing M C Cariappa said, “The ‘Feels Like Jockey’ campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth."

June 28, 2019
MTR Foods launches new advertising campaign for their new launch – 3-minute Seviyan Upma

MUMBAI: MTR Foods Pvt. Ltd, the pioneer of packaged food products in India, today unveiled an advertising campaign for the new quick-to-cook breakfast option – 3 Minute Seviyan Upma. MTR has given one of the most popular Indian breakfasts, a 3 Minute spin. The all-inclusive mix, packed with the natural goodness of wheat, flavourful mix of perfectly roasted vermicelli, right blend of masala and cashews needs to be cooked in boiling water for only 3 minutes. The new campaign conceptualised by Ogilvy & Mather shows how 3 Minute Seviyan Upma seamlessly fits into the morning madness where the homemaker has to multitask to cater to her family’s needs.

The campaign is based on the simple insight that in the morning rush, the homemaker usually times her every task. But with 3 Minute Seviyan Upma, at least the family’s favourite breakfast is sorted. With breakfast being the most important meal of the day, she is seeking convenient solutions, without compromising on taste and quality.

Commenting on the new campaign, Sunay Bhasin, CMO, MTR Foods Pvt Ltd said, “True to the company’s philosophy that MTR Foods is every homemaker’s secret to great taste, we are always studying consumer needs and Seviyan Upma is the perfect 3 Minute answer to the everyday breakfast dilemma. Being the leaders in the packaged food industry, MTR has always focused on evolving with the changing consumer demands. Keeping this in mind, we have launched this new campaign to showcase how MTR 3 Minute Seviyan Upma gives Indian families a tasty & wholesome start while easing out the modern’s woman’s time in the kitchen.”

Promising to bring this popular breakfast option in a 3 Minute avatar, MTR Seviyan Upma is also a healthier alternative to many deep fried-maida-laden noodle brands currently available in the market. Loaded with goodness of wheat and no maida, it is a made of the choicest of ingredients with no added preservatives.

Tithi Ghosh, Managing Partner, Ogilvy South said, “A homemaker’s day starts off with the hustle and bustle of getting everyone ready for the day. As she races against time to get things done in the morning, compromising on a tasty breakfast is never a choice. This TVC positions MTR’s 3-minute Seviyan Upma as the preferred breakfast choice for the multi tasker of today, allowing her to constantly delight her family.”

June 26, 2019
Cannes Lions 2019: Vicks ‘One In A Million’ #TouchOfCare only Indian campaign to win 4 metals

MUMBAI: Vicks ‘One in a Million’ #TouchOfCare continued its winning spree at Cannes Lions 2019, bringing home 4 metals for the campaign. With one Silver Lion in the Film for Single-market Campaign category, and three Bronze Lions for Creative Strategy, Film Craft, and Film Healthcare category, this campaign notched up the highest wins for a single campaign from India.

This film is the second issue of the award-winning Vicks #TouchOfCare campaign in India and focuses on a young girl who has a rare skin condition, Ichthyosis.

While India is a modern nation, the majority of it is still uncomfortable around people who are born with a disability. The disabled generally find themselves excluded from society, which reflects in attitude towards adoption of disabled children. In the past year, out of 29.6 million orphans in India, only 42 with disabilities found a home.

Talking about this issue meant taking an entire system head-on. However, as a brand that believes ‘Every child deserves the touch of care’, Vicks took action with an emotional viral film and campaign featuring Nisha, an adopted girl filled with dreams and aspirations and an unconventional face.

The unconventional campaign captures her journey of transformation through the love and care of her adoptive mother, Aloma. Propagating the idea of giving unconditional love and care to people beyond biological relationships, Vicks ‘One in a Million’ #TouchOfCare is deeply rooted in ethos that ‘Every child deserves the touch of care’.

While last year Vicks #TouchOfCare broke the internet and went on to win several prestigious awards, including the top five best Global Campaigns of the World Sabre, this year’s Cannes wins only go to demonstrate the power of brand communication that is rested in genuine purpose.

Speaking on the win, Ritu Mittal, Country Marketing Manager, Vicks India said, "#TouchOfCare campaign is very close to my heart and it has been a pleasure to be a part of the campaign since its inception. Vicks ‘One in a million’, like its predecessor Vicks Generations of Care, is part of the larger #TouchOfCare campaign, which chronicles extraordinary, real-life stories of people providing unconditional care. Both the #TouchOfCare campaigns do not stop at being an example of evocative storytelling, but aim at influencing a positive change in the audience mind set. The campaign's continued recognition at Cannes and other global award platforms, only goes to reinforce that P&G’s ethos of brands being a force for good and a force for growth, have been in the right direction."

June 24, 2019
Licious launches their quirky new digital campaign #NoFreeKaMaal

MUMBAI: Building on the brand’s mission of helping their customers eat world class fresh meats and seafood, Licious, is launching their new brand campaign called #NoFreeKaMaal. Keeping up with their category-first promise, Licious is the first and the only brand in this category to explore visual storytelling to talk about the prevailing customer pain points of quality, hygiene, freshness and convenience when it comes to purchasing meat and seafood, that the brand has successfully solved since inception.

Targeted specifically at Mumbai and Pune markets, where the brand started operation about 3 months ago, the three-film series talks about the three ‘freebies’ that we often tend to pick up from local meat and fish markets- unwanted odour, vermin and the nuisance caused by strays. Featuring actor Namit Das, the films effectively blends humor with everyday life situations to make a strong point about these issues.

Commenting on the strategic thought behind the campaign, Vanda Ferrao, Head-Marketing, Licious, says “If you have ever made a trip to an Indian meat and fish market, you would be familiar with the squalor and chaos that is has to offer. What’s interesting to note is that the customer takes back a bit of that squalor with him along with his purchase, sometimes unknowingly! Along with the meat or fish, the butcher/fisherman also packs a few freebies- a bit of stench and buzzing flies that often has the stray dog at the market following you all the way home! Getting your hands on some good quality meat should not be this difficult. Our #NoFreeKaMaal campaign is a quirky take on this everyday issue. The underlined message upholds the brand’s core functional benefit, which is our offering of an unmatched range of meat and meat products, delivered at your doorstep sans all the free ka maal!”

The campaign draws inspiration from Licious’ in-depth customer research and is conceptualized in-house by the brand team. The first of this three-film advertisement series goes on air on 18th June 2019. All the films will be hosted at and promoted through the brand’s social media channels.

June 21, 2019
An ode to the Un-disputed gods of the new world

MUMBAI: Power is not wielded from corner offices. Success no longer wears only pin stripes. Nor does it just sit in high rises of glass and chrome. The latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed who are redefining the codes of corporate success. Unorthodox, intrepid and bold in its very visual language, the latest campaign by Ballantine’s aims to acknowledge their audacious spirit with aspirational authenticity.

The new Ballantine’s campaign is an ode to these ‘Uns’ – symbols of the fearless new corporate tribe. So there is no one hero in the film. The protagonists are many, diverse and represent corporate success across unconventional walks of life. Fearless, bold and not disheartened by temporary glitches, their strength lies in their uniqueness. They’re holding their ground in un-stereotypical ways; scripting success in unimagined fields and professions.

Even the media use and spread of the campaign is as sharply defined. Talking as it does to and about a highly connected, digital savvy audience, the campaign makes adept use of television, social media and digital platforms to convey the spirit of Ballantine’s. Ballantine’s audience’s experimental spirit and sense of identity expressed through self-belief has a seamless brand connect. Ballantine’s is a spirit that has stayed true to its character since its very origins in 1827. Unswayed by competition, unchanged by changing times, its self-belief has remained unsullied. Armed with great self-conviction, Ballantine’s has always taken the world head on, chin-up, with a no-retreat-ever attitude. Perhaps reason why, few can match its unbeatable performance and position in the market.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, put it very succinctly: “These are the times of the unconventional. Unawed by the norms, their entrepreneurial spirit is redefining the codes of success. Their ambitions are global and undefined by boundaries. Not content to step into anyone’s shoes, they script success stories on self-belief. Powerhouses of talent, they are challengers of the stereotype. They are dreamers who are doers. Undiluted in intent, they are upending the dos and don’ts of the expected. With great success. Ballantine’s and this film is an ode to these heroes.”

Nitin Srivastava, Group Creative Director, Ogilvy India said, “The new world order and success itself belongs to this new breed of disrupters of the typical. Decisive and determined, they are the new wealth creators in hitherto unimagined fields. By applying a sharp business acumen to their passions, they are creating new business empires. A boldness of vision on the part of the client inspired the team to push the boundaries. Together, it led us to script unusual stories of success with a dramatic new visual language”.

June 21, 2019
Bumble launches ‘Find Them On Bumble Bizz’ marketing campaign

MUMBAI: Bumble, the women-first social connection app with over 60 million users worldwide debuted ‘Find Them On Bumble Bizz’, a fully-integrated, multi-market campaign celebrating 25 remarkable Indian women with inspiring stories of personal and professional success. This is the second in the brand’s #FindThemOnBumble series, following the incredible success of a New York City launch in fall 2018. The campaign format is localised by market and is expected to be developed for additional markets in the Americas, Europe, and Asia before the end of the year.

The campaign features Bumble Global Advisor and investor, Priyanka Chopra Jonas, along with 25 inspiring women from Mumbai, Delhi, and Bangalore, including Akanksha Hazari, Alicia Souza, Ambika Anand, Anjula Acharia, Anusha Dandekar, Devita Saraf, Dr. Kiran Lohia, Dr. Karishma Vijan, Falguni Peacock, Hanna Stromgren Khan, Imaan Javan, Mitali Wadhwa & Sharnamli Mehra Adhar, Namrata Purohit, Pooja Dhingra, Pernia Qureshi, Shilo Shiv Suleman and Tanvie Hans, to name a few.

Highlighted by an extensive outdoor, bus shelter, corporate park, press and print campaign, ‘Find Them On Bumble Bizz’ arrives after Bumble spent months connecting with real users in India to learn their personal stories across love, friendship, business and living an empowered life. What resulted is a collection of portraits and images that will be featured on dozens of outdoor placements across neighbourhoods in cultural and commercial hubs.

The goal of the campaign is to not only underline success stories, but also generate awareness about the Bumble Bizz community where ‘making the first move’ could potentially introduce a user to a mentor, a new client or a job opportunity. In keeping with this, each woman in the campaign represents a distinct, yet relatable voice and aspiration that modern Indian professionals are seeking as they look to expand their experience and networks.

"It has truly been an exciting six months since our launch in India. Every new user and first move made reiterates our belief that the modern Indian woman is online for myriad of reasons and wants an experience built with women in mind,” said Bumble founder and CEO Whitney Wolfe Herd. “Our goal at Bumble is to create an inclusive and empowering experience for people to connect, and now that we're expanding globally, we're seeing our mission resonates across many cultures. Find Them on Bumble Bizz brings to life the result of these efforts. Each of these dynamic women have continually led by example, proudly claimed their place in the spotlight, while helping set the stage for future generations of women.”

Priyanka Chopra Jonas shares her excitement, “Intelligent, inspiring, passionate, hardworking, ambitious… Indian women are all this and more and I am so proud to be part of the ‘Find Them on Bumble Bizz’ campaign that puts a spotlight on some amazing women and celebrates their individuality and achievements. Our goal at Bumble has always been to constantly encourage women to make the first move, be it for business, friends or love. The immense number of these varied connections that have been made on Bumble in the short time since launch in India, is a sign that women across the country have truly embraced this simple, yet powerful idea.”

Coinciding with the launch of the campaign is the news of Bumble’s recent positive growth numbers in India. In only six months, women have made the first move on Bumble nearly three million times. Moreover, over a third of Bumble users in India are women and 60 percent of those women are active users of Bumble for more than just dating.

June 20, 2019