ITV

Category: Ad Campaigns

  • HONOR celebrates Friendship Day with new campaign – #FriendshipZaraHatke

    HONOR celebrates Friendship Day with new campaign – #FriendshipZaraHatke

    MUMBAI: HONOR, a global leading smartphone e-brand launched a campaign called “Friendship Zara Hatke”. The campaign, that will run on social media aims at embracing the friendships that go beyond the realm of convention and do not fit into the generic understanding of a friendship. Through this campaign, HONOR urges the audience to celebrate these unique friendships that they share with different people in their lives.

    During this campaign, HONOR will be urging the audience to break the stereotype this friendship day and cherish these unconventional friendships that we share and that do not come with a friendship tag. This include friendships that go beyond age, generation gaps, and socio-cultural boundaries such as when a student shares a laugh with the hostel guard, when a granddaughter teaches her granddad how to play games on smartphone or when the  neighbor’s uncle plays cricket with the young boys.

    https://www.facebook.com/watch/?v=635631483625417

    Talking about the new campaign, HONOR India CMO Suhail Tariq said, “At HONOR, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”

    As part of the campaign, there will be interesting videos, which will highlight the meaning and importance of these unconventional friendships in our lives. HONOR will also run a contest for the audience asking them to share their #FriendshipZaraHatke stories. Participants have to simply share a selfie with their ‘Zara Hatke Friend’ along with the story that makes it Hatke (unconventional) in the comment section of the contest post on Facebook or Twitter. Best entries will stand a chance to win exciting goodies from HONOR.

    https://www.facebook.com/HiHonorIndia/photos/a.1072899729394235/3387419211275597/?type=3&theater

  • KOHLER unveils India-inspired digital-first colours campaign with Twinkle Khanna

    KOHLER unveils India-inspired digital-first colours campaign with Twinkle Khanna

    MUMBAI: KOHLER, the global lifestyle brand, introduces a new range of colours that encapsulate the vibrancy and grandeur of India’s diversity. As part of its campaign, ‘Colours by KOHLER: The India Palette’, the brand marked its foray with a digital-first, three-part film starring its brand ambassador, Twinkle Khanna. This is yet another creative offering from KOHLER which is driven by its philosophy of innovation and excellence to make bathrooms the centrepiece of the home and re-inventing the dynamics of one’s home décor space.

    The campaign brings alive an enchanting story behind the three colours namely, peacock, truffle, and thunder grey. The version of Peacock is rendered as a shade of teal, evoking an ethnic feel to give a vibrant look of the Indian iconic bird. Truffle is an ode to the Thar desert, while thunder grey is a celebration of the Indian monsoon. The films establish the same mood by creating a dreamy world, where colours put up a magical show while transforming the mundane white vessel into something inspirational.

    Conceptualised by Dentsu Webchutney, the three films are shot by the ace director Anupam Mishra, the three-part digital campaign showcases the new collection with shades and strokes that are globally trending yet trace their roots to the quintessential culture of India. The digital-first campaign has been kicked off with a targeted 360-degree robust plan, followed by impact digital properties like CPM YouTube Masthead, Hotstar Masthead, and roadblocks in relevant digital media channels. In addition, the campaign will be promoted across OOH and magazines. The overall estimated reach of the digital campaign is 30 million and will garner more than 10 million+ views.

    KOHLER K&B India, Middle East, and Sub Saharan Africa president Salil Sadanandan said, “KOHLER’s India Palette of colours enables our customers to express themselves with colours that are rooted in Indian sensibilities yet uniquely global. Our endeavour is to make the bathroom the centerpiece of the home, and the India palette of Colours by KOHLER is all about re-inventing the bath space. The digital first campaign featuring Twinkle Khanna is a unique attempt at showcasing the magical inspiration behind each colour. With this new meticulously researched range of colours for India, our customers can personalise their bath space to reflect their own unique style.”

  • Gits Food unveils new digital campaign ‘Great Khana, No Drama’

    Gits Food unveils new digital campaign ‘Great Khana, No Drama’

    MUMBAI: Gits Food Products Pvt Ltd has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign. Conceptualised by Lowe Lintas, the digital films are for the ready meals, cup poha, and open & eat products and will be live across YouTube, Facebook, and Instagram.

    The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to successfully establish the ease of consuming their favorite dishes anywhere, anytime. 

    Commenting on the new digital films, Gits Food director – sales and marketing Sahil Gilani said, “These 3 new films showcase our newer millennial focused product lines. The digital films are based on real-life situations where Gits delivers Great Khana without any Drama. Moreover, the films also aim to break myths around packaged foods by giving viewers an insight into our technology of preserving without preservatives!"

    Gits Food products are available across India in retail outlets, supermarkets, and e-commerce platforms.  The brand’s online store, www.gitsfood.com ships fresh products directly from Gits plant!

  • Godrej Expert unveils TVC for new easy 5-minute hair colour

    Godrej Expert unveils TVC for new easy 5-minute hair colour

    MUMBAI: Godrej Expert, India's foremost and largest selling hair colour brand from the house of Godrej Consumer Products Ltd (GCPL), launched a TVC of its latest innovation in the hair colour category; Godrej Expert easy 5-minute hair colour.  The new TVC featuring Sneha and Prasanna, is released in Tamil, Telugu, Malayalam, and Kannada languages for the South region.

    Through this campaign, Godrej Expert Easy 5-minute hair colour aims to create awareness about this new innovative hair colouring solution for consumers, which can eliminate all effort from conventional hair colouring process. It is the perfect solution for the busy time pressed consumer who is seeking a convenient hair colouring ritual.

    Conceptualised by Creativeland Asia, the film opens in a living room of a South Indian family where a father and daughter are having a sweet moment; the daughter is sitting on the father’s shoulders counting his grey hair. The daughter is surprised that the count of the grey hair has increased to 30 and expresses the same in a shocking way. The father refrains from colouring his greys as he feels hair colouring process is a very messy and cumbersome exercise. Just then the mother who is watching the conversation from far steps in and hands over Godrej Expert Easy 5-minute hair colour to her husband. He applies Godrej Expert Easy and the TVC signs off with a happy father who is pleased with the results and the convenience of usage.

    Speaking on Godrej Expert Easy and its TVC campaign, Godrej Consumer Products Ltd CEO – India and SAARC Sunil Kataria said, “Hair colouring is a tiresome process given the conventional hair colouring process and hence they often avoid it. Given the different formats, shampoo based hair colour format in India has had a dramatic growth in the last 4 years and one of the main reasons for this shift is the ease of product usage for the busy time pressed consumer. Through this TVC, we wanted to highlight the convenience of using a shampoo based hair colouring format which is not only quick but is also enriched with the benefits of amla and shikakai.”

    Commenting on the TVC,  Creativeland Asia Group chief creative officer Anu Joseph said, “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.’’

    Actors Sneha and Prasanna, who are prominent names in the South Indian film industry, are now the brand ambassadors for Godrej Expert Easy. Southern region is a key market for Godrej Expert Easy 5-minute hair colour and thus the campaign is released in languages like Tamil, Telugu, Malayalam, and Kannada.

  • SUGAR Cosmetics unveils digital campaign for new premium range Mettle

    SUGAR Cosmetics unveils digital campaign for new premium range Mettle

    MUMBAI: SUGAR Cosmetics, one of the fastest growing premium beauty brands in India has launched Mettle – its premium range of lipsticks along with a digital ad campaign named ‘All That Matters Is Mettle’. The campaign resonates about those women who prove and own their mettle – the women of grit, the women of substance, the women who are bold and fearless, who get things done. The Mettle collection constitutes of two different highly-pigmented finishes — SUGAR Mettle Liquid Lipstick which is available in 12 gorgeous shades and SUGAR Mettle Matte Lipstick that is available in 10 beautiful shades.

    The ad film talks about every woman’s dreams and aspirations that start somewhere but get buried under the big question of ‘WHAT IF?’ But in spite of all the self-doubt and uncertainty in their minds they standup and hustle their way through to achieve their dreams. These women are chasers. They are achievers. They are warriors. They fail, they fall yet they rise every time to fuel the mettle within. They are unstoppable, unbeatable and brilliant. They are METTLE!

    Through this campaign, SUGAR Cosmetics inspires its consumers to never stop believing in themselves, rise strong in times of failures and diffidence, and motivate their peers through their successful journey of hard work and resilience.

    Speaking about the campaign, SUGAR Cosmetics CEO Vineeta Singh said, “Our idea with Mettle was to go beyond the traditional definitions of beauty and celebrate the beauty of women who have the mettle to dream big and go after their dreams. It's a journey littered with failures, apprehensions and self-doubt and I say this from personal experience as an entrepreneur. Every rejection I faced made me fight harder and emerge stronger. Through our digital ad film we want to inspire our community to rise and move forward after every fall because they do have the mettle to chase any dream they set their heart on."

    Adding to this, SUGAR Cosmetics head of brand marketing Amrita Shinde said, “It’s only the ones who have the spirit and fortitude to go for their goals, are the ones who get there and shine above the others. And this is exactly the message that we want to share with all our consumers. The ‘All That Matters Is Mettle’ Ad Film showcases 5 different women and their journey to success, where their Mettle has made them what they are. All we want is to shout out to every woman out there – Own Your Mettle, And Never Give Up!”

  • Tata Sky aims to increase awareness in South India with ‘Jinga Jinga Jingalala’ campaign

    Tata Sky aims to increase awareness in South India with ‘Jinga Jinga Jingalala’ campaign

    MUMBAI: Tata Sky, India’s leading content distribution platform launched its latest campaign in Kannada, Tamil, Telugu, and Malayalam languages to communicate its advantages/superiority over cable in the market.

    The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs. With this campaign, Tata Sky attempts to bust the myth of being expensive by introducing tailor-made packs starting at a price as low as Rs 199/ per month, with an eye to increase and consolidate acquisitions in the South.

    Through the campaign, Tata Sky urges customers to make that all-important and long impending move from cable to DTH. Providing the best & maximum regional services at an affordable cost, the campaign highlights the brand’s efforts to strengthen its reach in Southern markets.

    Tata Sky chief communications officer Anurag Kumar said, “So far, people here believed that DTH is an expensive choice & deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

    He further said, “Tamil Nadu/ Karnataka / Kerela/ Andhra Pradesh & Telangana has a huge TV viewing audience that have not yet moved to digital platforms. The scope & potential to increase our reach in these markets is immense and we hope to educate them with this campaign.”

    Speaking on the new campaign, Ogilvy & Mather chief creative officer Sukesh Nayak said, “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying Tata Sky is not out of line and the father will approve of it."

    With an objective to connect with viewers and address all relevant concerns, this is a 360-degree campaign that will be communicated using high reach and high impact mediums across ATL, BTL, and digital. Tata Sky has found a way to make life Jinga Jinga Jingalala this time!  

  • Rupa and Company Ltd climb Mt. Everest to celebrate 50th anniversary

    Rupa and Company Ltd climb Mt. Everest to celebrate 50th anniversary

    MUMBAI: In a first-ever brand exercise, celebrating 50th anniversary of the organisation, Rupa and Company Ltd, created history when the brand proudly held its flag right on the summit of the world’s highest peak – Mount Everest. This also coincides with another historical milestone – the 100th birth anniversary of Sir Edmund Hillary, the first man to ever climb to the summit of Mount Everest along with Tenzing Norgay.

    Over the years, Rupa with nine brands under its portfolio (Frontline, Euro, Softline, Macroman, Jon, Bumchums, Torrido, Thermocot, Frontline) covering the entire range of knitted garments from innerwear to casual wear for men, women and children of all age groups has emerged as one of the leading players in the hosiery industry in India. In an attempt to further cement its position in the industry, brand Rupa has declared to the world once again that nothing is impossible for a true winner.

    Rupa has always been a pioneer in the branding space. While it introduced celebrity endorsement for the first time in the Indian hosiery space with Govinda as the brand ambassador, the brand is currently endorsed by Ranveer Singh, Anushka Sharma and Siddharth Malhotra. It has also been endorsed by Hrithik Roshan and Ranbir Kapoor in the past.

  • Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

    Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

    MUMBAI: Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row. To mark this milestone and kick-start the celebration of 20 glorious years of entertaining movie lovers in India, Sony MAX has rolled out its latest TV campaign highlighting its brand essence ‘Deewana Bana De’. 

    The campaign – Yeh Hai Desh Ki Deewangi celebrates the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life. The TVC, which first aired at 20:20 on 20 July 2019, marks the launch of an elaborate marketing blitzkrieg across multiple touchpoints as a run-up to the special day in October 2019.

    The latest TVC, the first of many initiatives in a three-month integrated campaign, “Yeh Desh ki Deewangi” relives classic golden moments from some of the most memorable movies of the past two decades. India has grown up on a staple feed of filmy masala, culture curry and cinematic servings dished up by Sony MAX. Gullu Gulati, the central character of the campaign, is the personification of the deewanapan of Sony MAX. The film follows Gullu Gulati, charting a 20-year journey of ‘Deewangi’ as he lives his life unabashedly imitating iconic scenes from movies and his favorite stars like Raj Aryan from Mohabattein, Raj from Dilwale Dulhania Le Jayenge, Bahhubali and Sultan. 

    The TVCs are conceptualised by DDB Mudra Group and shot by Footloose Films. To promote the campaign, the channel is engaging in a massive television plan across news, kids and regional channels for three weeks. The marketing plan also consists of a huge digital leg.

    Sony SAB, PAL and Sony MAX movie cluster business head Neeraj Vyas said, “I am thrilled that Sony MAX which has been the undisputed leader, week on week for nearly three years, setting unparalleled standards in the industry, is celebrating its 20th anniversary this year. For two decades, our robust library of films, path-breaking concepts, trend-setting programming has made the channel a strong favorite. We take pride in our deep audience insights and our ability to keep abreast of the dynamic and evolving movie viewing patterns that have helped us stay ahead of the curve. On this truly momentous occasion, we reiterate our commitment to offering only best-in-class entertainment.”

    Sony SAB, PAL and Sony MAX movie cluster head, marketing and communications Vaishali Sharma commented, “As Sony MAX completes 20 years, we are extremely excited to present our viewers with the brand-new campaign that bring together our two memorable decades in ‘Yeh Hai Desh Ki Deewangi.’ Like Gullu Gulati, each one of us have grown up with the passion and madness for movies. He represents the heart of every Indian. With this milestone, we only promise to get better and bigger from here on while entertaining our audiences to their heart’s content.”

    DDB Mudra Group national creative director Rahul Mathew said, “Indians and Hindi cinema are inseparable and when it comes to movies, it’s Sony MAX. The clear brief given to us was to conceptualise a campaign for the channel which has been the epitome of Bollywood movies for past 2 decades now. To capture the essence of this stature we had to recreate the ‘Deewangi’ that represents the emotions of the entire nation. Hence, Gullu was born whose ‘Deewangi’ for movies and Sony MAX resonates with every movie lover in India.”

  • Shaadi.com launches campaign to celebrate 60 lakh success stories

    Shaadi.com launches campaign to celebrate 60 lakh success stories

    MUMBAI: Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates ‘60 lakh Success Stories’. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space.

    The campaign brings to life the journey of singles from the first meeting up until marriage. It also captures key moments in this journey such as anxious first meetings, late night conversations and awkward introductions with the in-laws. Shaadi.com takes its viewers through this journey with couples from different walks of life to showcase the diversity in the success stories.  

    Talking about the campaign, Shaadi.com VP and business head Pamit Anand said, “At Shaadi.com we obsessively look at one metric i.e. the number of people who find their life partner with us. We truly believe this reflects the sum total of all our efforts and stands testimony to our legacy. As market leaders it was imperative that we celebrated this milestone. It not only builds credibility for the brand but plays a pivotal role in driving consideration for the matchmaking industry.”

    Commenting on the creative thought behind the new television commercial, Abhijit Avasthi of Sideways Consulting says, "Shaadi.com was keen to bring alive the 6 million success stories they have engendered. While each of the couples reflects the young, independent, global Indian spirit, what really speak to the heart are the Indian nuances in the film. We wanted single people around the country to relate to these relationship milestones, while at the same time inspire them enough to sign up for this beautiful journey if they haven’t already."   

  • Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli

    Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli

    MUMBAI: Artimas Fashions Pvt Ltd and one8 by Virat Kohli have announced the official launch of one8 innerwear range today through e-commerce channels. The partnership between both the entities was facilitated by Cornerstone Sport, which exclusively represents the Indian cricket captain Virat Kohli. The one8 innerwear has initially launched two ranges under, ‘Edge’ and ‘Game’, which include innerwear varieties and socks in the premium category.

    Artimas Fashions Pvt Ltd, a subsidiary of Lux Industries Ltd, is the official licensee for Indian cricketer Virat Kohli’s one8 innerwear collection. Having announced the tie-up with one8 in the previous year, the company has officially flagged off the brand on e-commerce today with a TVC campaign featuring Virat Kohli. This launch was planned post a year-long conceptualisation of marketing strategies and execution of the TVC to build better brand connect with the consumers.

    Commenting on the launch of the innerwear products from one8, Kohli said, “I am excited and optimistic about the launch of one8 innerwear. Today’s era is defined by the restless and dynamic youth of the nation, where style and flexibility go hand in hand with comfort. As a sports person, I am extremely cautious when it comes to finding comfort both on and off the field. The same ethos has been carried forward into the entire range of innerwear. With this launch, we not only aim to revolutionise the industry but also intend to evolve identities synonymous with the brand.”

    The brand offering has been thoughtfully created for a generation which is always on the move and believes in finding comfort in every situation. one8 innerwear’s marketing proposition primarily focuses on this aspect, where the brand is portrayed as the ideal representative of the restless youth. Staying true to brand philosophy, the subtle branding strikes a chord with the core messaging “Comfort for the Restless”.

    Speaking on the occasion,  Artimas Fashions Pvt Ltd MD Nischal Puri said, “It took us more than fourteen months to conceptualise and finalise the concept for the one8 innerwear launch to align it with the fact that it is a brand, owned by one of the biggest youth icon for our time. The association aims to build exclusivity in the category amongst the youth since the brand conception is created on the dynamism and spirit of Virat as a personality. ”

    “We are initially introducing the brand through e-commerce and we aim to launch it through physical retailers by next quarter. After tapping the innerwear market in India, we look forward to taking the brand international in the coming years,” he further added.

    The men’s innerwear industry in India is marked at Rs 15,000 crore, out of which Rs 5,200 crore is dedicated to the middle and the premium market segments and one8 innerwear aims to position itself in this segment. With the initial market launch, the brand has unveiled its range through two collections, Edge and Gamewith prices starting at Rs 181.

    Speaking on the occasion, Lux Industries Ltd senior vice president Saket Todi said, “We are extremely pleased and optimistic about the association with one8. We believe this association will not only redefine the industry but will also aim at evolving distinctiveness synonymous with the brand.”

    Lux Industries Ltd senior vice president Udit Todi added, “With the launch of one8 innerwear range, we look forward to a better brand connect with the consumers. We hope to offer a brand which resonates the personality and ethos of the youth. We believe that it will become the most preferred brand in the premium category representing the youth of India.”