Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.
In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:
MJ5, the popular dance group known for its high-energy performances, who brought an electrifying music video to the series.
Elli Avram, the charismatic actor and influencer, who took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.
Aakash Gupta, the well-loved comedian, who added his signature humor to the shopping experience, providing a lighthearted yet engaging perspective.
These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests, creating deeper connections with consumers.
One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Easybuy CEO Karan Mehta emphasised the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”
The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.
Experience “The Lit Series” Today!
Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.
Mumbai: Asian Paints’ beloved home and decor series, Where The Heart Is, is back with a bang for its eighth season, offering a masterclass in crafting spaces that are as unique as the personalities who inhabit them. Featuring the stunning homes of six of India’s most admired celebrities, this season dives deep into the art of blending personal style with universal charm. From clever design hacks to impeccably curated decor, each episode invites viewers to reimagine their own spaces with a touch of inspiration and soul.
This season, the series showcases the beautiful homes of Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain. The show focuses on homes as extensions of the people who live in them—spaces that exude individuality and tell unique stories. It not only explores how to craft a home that reflects your essence but also showcases real transformations with bite-size content offering décor cues to spark inspiration. Whether it’s using plants to breathe life into your decor, creating spaces where pets feel as at home as you do, or designing cosy nooks that speak to you, the series demonstrates how small, thoughtful touches can turn a house into a haven.
In Season 8 of Asian Paints Where The Heart Is, Ananya Panday invites viewers into her elegant Scandinavian-style retreat – a home in the same building where she grew up, reflecting her personality and deep ties to family. With cosy nooks and understated elegance, her space showcases how simplicity can bring warmth and comfort. Viewers will then step into Arshad Warsi and Maria Goretti’s charming Goan-Portuguese home, where heritage elegance meets bohemian chic. Restored with love, their home celebrates the beauty of imperfections, offering delightful ideas for creating a space that feels warm and authentic. Manu Bhaker’s family home, transformed with the expertise of Asian Paints Beautiful Homes Service, radiates warmth and love. This makeover, a heartfelt gift to her parents, blends minimalism with deeply personal elements to create a sanctuary of shared memories.
For lovers of maximalist decor, Joseph Radhik and Devika Narain’s artistic haven offers a treasure trove of ideas, from open shelving, statement wallpaper, lush plants and carefully chosen artwork. Their home stands as a beautiful expression of how textures and colours come together to create a cohesive and creative space. Meanwhile, the vibrant home of newlyweds Rakul Preet Singh and Jackky Bhagnani offers inspiration in blending personal styles, combining bold art with contemporary, functional design to create a space filled with personality. Finally, Taapsee Pannu’s vibrant abode is a joyful reflection of her personality, where playful colours, natural light, and thoughtful eclectic decor transform the space into a radiant and uplifting retreat.
Asian Paints Ltd MD and CEO Amit Syngle said, “‘Asian Paints Where The Heart Is’ is a natural extension of our corporate philosophy, ‘Har Ghar Kuch Kehta Hai.’ It remains India’s most loved home décor series, where the most admired celebrities share how their homes are a true reflection of themselves. The show has consistently captured home design and décor trends, interpreting them in multiple ways while remaining universal.
Season 8 is particularly special, featuring an interesting line-up of celebrities from various walks of life, demystifying décor trends and sharing how their homes serve as expressions of self-discovery. From selecting the perfect colours and bringing walls to life with wallpapers and textures to reimagining wood and lighting, this season presents décor inspiration and captures the essence of ‘beautiful homes’ in truly captivating ways.”
Building on the success of last season’s special segment, Asian Paints Where The Heart Is Season 8 offers an even closer look at décor elements with style guides, enabling viewers to recreate the celebrity-inspired aesthetics. These guides direct viewers to BeautifulHomes.com, Asian Paints’ comprehensive décor platform, where they can explore a vast selection of home and décor items to bring similar inspirations into their own spaces.
Stories in Motion co-founder Joshua Karthik said, “In its eighth season, Asian Paints Where The Heart Is has renewed purpose: make home design and decor more actionable. The underlying emotion of the love for home and heart continues, but it’s blended with practical, real conversations on design, decor, art and colour. This season’s stars have invited us not just into their stunning homes, but also into home design as a way of life — filled with realness, bold experimentation and a whole lot of love.”
Viewers can watch the brand-new season on Asian Paints’ digital platforms. Catch Season 8 on the following Asian Paints links:
From embracing imperfections to layering textures, each home in Asian Paints Where The Heart Is offers ideas to spark your imagination. Season 8 invites viewers to dream big while keeping the essence of home -comfort, love and individuality, intact.
Mumbai: Axis Bank, a private sector bank in India has launched the next chapter in its acclaimed ‘Dil Se Open’ campaign. This latest iteration, ‘har raah dil se open’, pays tribute to the dedication of over 100,000 bankers who work tirelessly to deliver exceptional customer experiences. Emphasising a relationship-oriented customer-first approach to banking in an era of transactional banking, the campaign reaffirms Axis Bank’s values of warmth, empathy, kindness, and openness, central to its ‘Dil Se Open’ philosophy, first introduced in 2019.
From Gen Z’s digital-first preferences to the specific requirements of Bharat and urban communities, the 2024 campaign showcases how the Bank’s core values adapt to meet changing dynamics. The new campaign, ‘har raah dil se open’ is brought to life through five films, each focused on distinct customer segments: salaried, senior citizens, entrepreneurs, high-net-worth clients, and customers in Bharat. These films showcase how Axis Bank employees are committed to supporting diverse financial needs and aspirations across the Bank’s extensive network of 5,577 branches. This campaign also celebrates Axis Bank’s strengthened workforce, with the addition of colleagues from the Citi integration, enhancing its capacity to meet diverse customer needs.
Axis Bank deputy managing director Rajiv Anand said, “We have always been an institution rooted in our values. This, combined with our unwavering commitment to customer-centricity, forms the cornerstone of our unique value proposition. As we navigate an ever-changing and challenging business environment, we are confident that no matter how the landscape changes, an organization that puts the consumer first will always be relevant.”
Axis Bank chief marketing officer Anoop Manohar said, “Our ‘Dil Se Open’ campaign, ‘har raah dil se open’, is a celebration of the values that shape our Bank and drive every employee’s commitment to our consumers. At Axis Bank, we believe that banking isn’t just about transactions; it’s about human connections. Many of our bankers work behind the scenes to make an impact on our customers’ lives. In a world where technology often takes centre stage, we believe it’s our people who make all the difference.”
As the banking sector continues to transform and customer expectations evolve, Axis Bank’s ‘Dil Se Open’ philosophy reinforces the belief that meaningful human connections are at the heart of an exceptional customer experience.
The campaign was conceptualised by Lowe Lintas and will run across television, digital platforms, and social media.
Mumbai: Zee Entertainment Enterprises Ltd., the leading Indian media & entertainment powerhouse, unveiled the marketing campaign for its third edition of DP World ILT20, which will kick off on 11 January 2025. The TVC features Australian batting star David Warner from Dubai Capitals and West Indies all-rounder Jason Holder from Abu Dhabi Knight Riders, alongside talented actors Deven Bhojani and Anand Tiwari who join forces to bring the magic of ILT20 to life.
Set against the dynamic and vibrant backdrop of the UAE, the TVC featuring Warner and Holder combines striking visuals, light-hearted humour, and high-energy cricket action, thereby providing a preview of the experience and entertainment for the fans during the tournament. With the tagline: ‘Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane’ (The world’s top players have arrived to showcase their brilliance) and social media campaign #DikhayengeApnaJalwa, the campaign captures the excitement, celebrating the heroes who shine.
Bringing together the league’s global stature and the participation of marquee T20 cricketing talent, the league offers viewers a chance to witness the players pushing their limits to emerge victorious in one of the toughest cricket leagues.
Australian cricket David Warner said, “It is an incredible honour to be part of such an engaging campaign for one of the most fiercely competitive T20 leagues in the world. This campaign offers a glimpse of the thrilling experience fans can expect when they tune in to watch the tournament. Like last season, we are confident that the league will deliver an unparalleled, immersive experience for cricket enthusiasts everywhere”
West Indies all-rounder Jason Holder further added, “It is a privilege to be a part of such an exciting campaign that brings together the global passion for cricket. The new edition of the tournament promises great competition and memorable moments for fans and I’m excited to be a part of this marquee tournament.”
The franchise-style tournament with six teams will be played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 15 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.
Zee Entertainment Enterprise Ltd, chief growth officer – digital & broadcast revenue Ashish Sehgal said, “We are delighted with the launch of this campaign that highlights the cultural vibrancy of UAE as a backdrop for this marquee global sporting event. By featuring renowned cricketers like David Warner and Jason Holder alongside talented actors Deven Bhojani and Anand Tiwari, we aim to engage our audience and provide world-class entertainment. By introducing more channels to showcase the tournament, we aim to create an innovative and immersive experience that resonates with cricket fans across the globe.”
ILT20 CEO David White added, “The inclusion of international stars such as David Warner and Jason Holder in our promotional and marketing strategies is reflective of our mission to elevate upcoming edition on a global scale. Their presence not only signifies a competitive tournament but also highlights the shared passion for cricket that transcends borders. We are extremely excited to invite fans at the upcoming edition which will provide unforgettable memories.”
Some of the world’s most prominent cricket stars are slated to play in Season 3, including Australian powerhouse, David Warner and Sri Lankan captain Dasun Shanaka. They will be joined by West Indian legends like Sunil Narine, Andre Russell, Dwayne Bravo, Kieron Pollard and Rovman Powell, who will bring their dynamic all-round abilities to the tournament. The league will also feature some more talents from the previous seasons, including Sikandar Raza, Chris Jordan, James Vince, Shimron Hetmyer and Nicholas Pooran. Other key retained players include, Kusal Mendis and Tom Kohler-Cadmore.
Cricket fans and sports enthusiasts in India and around the world can watch the LIVE action exclusively on ZEE’s 15 linear TV channels, OTT platform ZEE5 and its syndicate partners’ TV and digital networks across the world. Aiming to capture a viewership of 230-million for the upcoming season, ZEE will expand its reach by including South Indian channels, offering a month-long cricket carnival experience. The month long tournament will begin on 11 January 2025, with final to be played on Sunday, 9 February 2025.
Mumbai: Brands are increasing targeting specific communities and geographies to build connects with them. That’s exactly what Malabar Gold & Diamonds is doing.
It has signed on national award winning actress Manasi Parekh as the face of its latest campaign aimed at educating customers on responsible and transparent gold purchasing. Recently awarded the national award for best actress for her performance in the Gujarati feature film Kutch Express, Parekh will represent the brand over the next two years, connecting with both national and international Gujarati audiences.
Adding depth to the campaign is Viral Shah, a state and national award-winning filmmaker who has established himself as a cornerstone of the Gujarati film industry with critically acclaimed films like Kutch Express and Golkeri. He is thrilled to collaborate with Malabar Gold & Diamonds to have directed their first Gujarati campaign with Manasi Parekh.
The ad showcases Parekh adorned in an exquisite range of Malabar’s jewellery designs, from traditional gold pieces to contemporary rose gold diamond styles and everyday accessories. These visuals are set across relatable, everyday scenarios—such as a baby shower, a bridal shower, a conversation between neighbours discussing gold purchases, and celebratory moments—highlighting the emotional and practical aspects of buying jewellery from a trusted source. Each scene underscores the joy of gifting and the assurance that comes from purchasing jewellery through a transparent and reliable process.
Manasi Parekh’s style in the campaign reflects her personal blend of effortless chic with a deep sense of heritage. Sharing her excitement about the association, Parekh said, “ I love how this campaign emphasizes honesty and transparency, helping people feel confident about the gold they’re buying. Each piece I wore felt special, not just for its beauty but for the trust it symbolizes. I’m proud to contribute to this important narrative, celebrating quality and integrity—values that are close to my heart and, I believe, resonate with so many of us.”
Malabar Group chairman MP Ahammed said, “We selected Manasi Parekh for this campaign because of her strong cultural roots in Gujarat, which makes her a perfect ambassador for our brand among Gujarati customers. Renowned for her impactful work in both television and film, Manasi resonates across generations, adding broad appeal to our campaign. Her alignment with Malabar Gold & Diamonds’ values of responsibility and authenticity strengthens our message around fair pricing and ethical practices. Her warm, approachable presence naturally opens up a conversation about Malabar’s commitment to transparent gold buying, making this campaign genuinely meaningful to the people of Gujarat and the diaspora worldwide.”
The campaign has launched across multiple platforms, including TV, print, digital media, social media, and hoardings, with a specific focus on reaching the Gujarati community. As Malabar Gold & Diamonds continues to grow, this initiative reinforces the brand’s dedication to responsible gold-buying practices, fostering trust and confidence among its customers on a global scale.
Further emphasising its commitment to social responsibility, Malabar Group allocates five per cent of its profits to ESG (environmental, social & governance) initiatives, with a focus on health, housing, education, environmental sustainability, and hunger eradication, along with women empowerment programs. These initiatives reflect Malabar’s dedication to creating a positive societal impact, aligning with its vision of contributing to a more responsible and sustainable world.
Mumbai: ECE Elevators, a division of the prestigious Birla Group, has unveiled its latest advertising campaign, consisting of four engaging short films that showcase the brand’s commitment to providing comfort, sustainability, zero breakdown and aesthetics to elevate consumer experiences. The campaign takes an innovative and humorous approach to reflect how ECE Elevators guarantees smooth rides in life’s every journey with its wide range of smart, safe and sustainable elevators.
The campaign takes viewers through four distinct stories that highlight the brand’s key offerings with witty relatable situations with surprise endings. Each of the films highlights one key aspect of ECE Elevators, smooth ride, long life, zero breakdown and beautiful aesthetics narrating slice-of-life stories in an engaging and disruptive way.
The first film features a skilled waiter balancing multiple glasses as he smoothly glides between floors in an ECE elevator, highlighting ride comfort and stability.
The second film portrays ECE Elevators as the most preferred asset for investment for long-term peace through a quirky narrative.
The third film presents a humorous take on a romantic relationship to convey that ECE Elevators can promise zero lift breakdowns, but not that of hearts.
The fourth film tells the story of an artist who is so engaged in painting the portrait of a woman that he is completely oblivious to the annoyance of the passengers waiting outside.
“Our goal with these new films is to rekindle the legacy of ECE while making it relevant and memorable for today’s generation,” shared ECE Elevators marketing head Anita Dobhal.
“By focusing on innovative storytelling that resonates with Gen Z and future buyers, we’re building brand awareness and educating the public on essential elevator etiquette in a fresh, engaging way. It’s about celebrating our iconic past i.e. “Bhool Na Jana” while inspiring the modern audience to connect with the quality, safety, and excellence ECE Elevators stands for.” she added.
BEI Confluence associate VP Rumpa Gupta added “Working on this campaign was about capturing ECE Elevators’ core strengths while keeping the storytelling fun and engaging. Each film delivers a key message in a way that speaks directly to both commercial and residential customers.”
BEI Confluence creative director Devraj Roy mentioned “The elevator industry is a low involvement category, and most of the communication follows the same pattern. We wanted to break the monotony and lend a fresh feel to the overall campaign by communicating the brand’s smart features in a more relatable way, to increase engagement and shareability with the new-gen audience.”
The campaign has garnered incredible traction so far and has been well-accepted by the elevator industry. Out of the four films, two are now live, and they are already making waves, capturing the attention and admiration of our audience.
Watch out for the other two films which are going to be live soon.
New Delhi: With just a month remaining for the Hockey India League (HIL) 2024-25, the league has unveiled an exciting campaign titled “Hockey Ka Jashn.” This special initiative will feature a nationwide Jashn Tour, where players will travel across the country to bring the passion and spirit of hockey closer to fans.
Marking the 30-day countdown, the Jashn Tour is at the heart of a larger campaign dedicated to celebrating India Ka Asli Game—hockey—and strengthening the bond between the sport and its fans.
Scheduled to begin on 28 December in Rourkela, this season of HIL promises to be a spectacular showcase of the finest hockey talent from across the globe. The campaign, Hockey Ka Jashn, meaning “Celebration of Hockey,” aims to unite fans, players, and communities in a grand celebration of the sport, showcasing the thrill and passion that hockey brings to millions around the world.
The Hockey India League, which is returning after a seven-year hiatus, has attracted the best players, both from India and internationally, making it a premier tournament in the global hockey calendar. With this campaign, Hockey India looks to create even greater excitement among fans as they prepare to cheer for their favourite franchises and stars in this prestigious event.
Speaking on the special occasion, Hockey India League (HIL) governing committee chairperson Dr Dilip Tirkey said, “We are thrilled to launch ‘Hockey Ka Jashn’ in the lead-up to the Hockey India League 2024-25. This campaign perfectly captures the essence of the league, where we celebrate not only the game but also the unifying spirit it brings. With world-class players coming together and fans from all walks of life gearing up to cheer for their favourite teams and players, the league is a true reflection of India’s passion for hockey. I am confident that ‘Hockey Ka Jashn’ will resonate deeply with the hockey community and elevate the excitement to new heights.”
Hockey India League (HIL) governing committee member Bhola Nath Singh added, “The Hockey India League has always been about more than just matches; it’s about bringing people together to celebrate the sport we love. ‘Hockey Ka Jashn’ is our way of inviting every fan to join this celebration. We are committed to making this year’s league bigger, better, bolder, and more exciting than ever, and we look forward to creating an unforgettable experience for players and spectators alike. I urge fans across the country to get behind their teams and make this a true festival of hockey.”
Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.
In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:
● MJ5, the popular dance group known for its high-energy performances, brought an electrifying music video to the series.
● Elli Avram, the charismatic actor and influencer, took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.
● Aakash Gupta, the well-loved comedian, added his signature humour to the shopping experience, providing a lighthearted yet engaging perspective.
These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests and creating deeper connections with consumers.
One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Karan Mehta, CEO of Easybuy, emphasizes the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”
The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.
Experience “The Lit Series” Today!
Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.
Mumbai – In an extraordinary initiative to tackle the rising prevalence of atopic dermatitis (AD) in India, Aveeno Baby has set a Guinness World Records title for the ‘Most pledges for a dermatological disease awareness campaign in one week.’ The brand partnered with 11,201 Indian pediatricians, dermatologists, and healthcare professionals to pledge their commitment to preventing AD through early intervention and skincare education.
The brand’s ‘Start Early, Stop Atopic Dermatitis’ campaign highlights the critical role of early skincare, particularly the use of oats-based moisturizers, in managing AD. This initiative underscores the importance of raising awareness about the condition, especially given the results of a recent survey conducted by Aveeno Baby and Firstcry, which revealed that 82 per cent of Indian parents remain unaware of AD.
Atopic dermatitis is one of the most common forms of eczema, characterized by dry, itchy, and inflamed skin caused by a dysfunctional skin barrier. Alarmingly, 60 per cent of children with AD show symptoms within their first year, and nearly 90 per cent by age five. Common signs include redness, itching, dryness, and rash, often leading to prolonged skin discomfort and disrupted sleep cycles for both babies and their families.
Early intervention is vital for managing AD, especially in India, where the condition is becoming increasingly prevalent. The campaign aims to educate parents about the significance of using effective, pediatrician-recommended products to protect and strengthen the delicate skin of newborns.
Aveeno Baby’s scientific research emphasises the benefits of colloidal oatmeal in managing sensitive skin conditions. Colloidal oatmeal not only soothes and hydrates the skin but also restores the skin barrier, reducing the frequency and severity of AD flare-ups.
According to a Delhi-based pediatrician, MBBS DCH, Dr. Ajay Lal, “Early use of emollients like oats-based moisturizers can significantly reduce the risk and recurrence of AD in babies. I have been prescribing Aveeno Baby to infants with sensitive skin, and the results have been remarkable.”
Aveeno Baby’s collaboration with India’s healthcare community was pivotal in setting the Guinness World Record.
Speaking about the initiative, Kenvue business unit, essential health & skin health, and vice president marketing, Manoj Gadgil shared, “Sensitive skin demands special care, yet awareness about conditions like AD remains low in India. By partnering with healthcare professionals, we aim to empower parents with knowledge and expert-recommended products to prevent and manage AD. This Guinness World Record highlights the power of collective efforts to drive meaningful change.”
To further its mission, Aveeno Baby showcased its latest scientific findings on colloidal oatmeal at Pedicon 2024, the 61st National Conference of the Indian Academy of Pediatrics. This platform allowed experts to share knowledge on early intervention strategies for AD, emphasizing the importance of using specialized skincare products from infancy.
In addition to its collaboration with healthcare professionals, the ‘Start Early, Stop Atopic Dermatitis’ campaign will leverage influencer-led initiatives to engage with parents nationwide. These campaigns will emphasize the importance of early intervention and demonstrate the efficacy of oats-based moisturisers in managing sensitive skin conditions in babies.
Mumbai: Shriram Finance Ltd. has launched a new brand campaign titled ‘#TogetherWeSoar’. Today, many Indians are embracing the ‘So, what?’ philosophy, reflecting the aspiration to overcome any challenges in their journey to success. This campaign aims to celebrate this spirit and depict partnership as a means to soar ahead, with a slice from Rahul Dravid’s own life.
The message is clear: “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”
Former Indian cricketer Rahul Dravid features as the brand ambassador, embodying the values of teamwork and resilience that Shriram Finance also stands for. His presence reinforces the brand’s commitment to nurturing partnerships that inspire growth.
Adding to the campaign’s impact, renowned actor Naseeruddin Shah lends his voice to the Hindi version of the ad film, titled ‘Har Indian ke Saath: Judenge. Udenge.’ Having acted and directed in films for more than 50 years, the Padma Bhushan and Padma Shri Awardee has received multiple accolades for his exceptional contributions to Indian cinema. His powerful voice to the message of Shriram Finance emphasises the dedication to helping individuals achieve their dreams through meaningful partnerships.
The campaign also features lyrics penned by academy award winner K.S. Chandrabose for the Telugu version and acclaimed lyricist Madhan Karky for the Tamil version, ensuring a heartfelt connection with audiences across multiple regions.
With a comprehensive 360-degree media approach, the ‘#TogetherWeSoar’ campaign will reach audiences through print, digital, television, social media, and outdoor platforms, as well as select theatres across India. Shriram Finance has partnered with the Pro Kabaddi League, and viewers will catch the ad during PKL. Over the next two months, the campaign will be showcased nationwide, targeting diverse urban and rural audiences to reinforce Shriram Finance’s commitment to partnering with customers at every stage of their financial journey.
Shriram Finance executive marketing director Elizabeth Venkataraman shared insights about the campaign: “‘Together, We Soar’ symbolises our promise to stand by every Indian, supporting their aspirations—whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via gold or personal loans, etc. Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.”
