ITV

Category: Ad Campaigns

  • Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    MUMBAI: Philips Avent, one of India’s most loved ‘mother & child’ care brands collaborated with Carat India, the flagship media agency from the house of Dentsu Aegis Network, to pay tribute to the heart-warming journey of motherhood with a narrative that captures every emotion felt by mothers.

    Featuring prominent Spill Poetry artist Priya Malik, the campaign shares an untainted version of motherhood. Peeping into the refreshing reality of being a mother, Malik beautifully sheds light on how her own mother managed everything from cooking to nurturing her, all without any help and support. She touches on raw aspects of motherhood such as so many outfits that are rendered ruined with excess milk from breasts and the usual hesitation fathers show in contributing towards changing diapers and waking up in the middle of the night.

    While motherhood is definitely a joy that can’t be explained, it is also an exhausting journey that demands sacrifices and adjustments that a mother alone can’t do. New mothers often suffer post-partum symptoms, discomfort of breast-feeding, guilt of not giving them enough care and attention, and a range of emotions that would be hard to comprehend. This phase of a mothers’ life is completely joyous only with the support and understanding of their loved ones.

    Philips Avent takes a fresh and bold attempt towards creating awareness around the love and support mothers need in their motherhood journey, especially during the breastfeeding days. The brand urges viewers to direct breastfeeding mothers towards products and facilities that proffer them with the support, convenience and understanding they deserve.

  • Godrej Security Solutions launches pan-India break-in challenge

    Godrej Security Solutions launches pan-India break-in challenge

    MUMBAI: A recent study commissioned by Godrej Security Solutions revealed that 24 per cent of residents of Mumbai admit that their valuables have been stolen/misplaced from their homes in the past 12 months. In a pursuit to create a more secure environment at home, India’s leading security solutions brand, Godrej Security Solutions has launched a home security awareness campaign across 350 residential societies and corporates across India. The activation aims to educate over 10 lakh Indians across 15 cities including Mumbai, Delhi, Kolkata, Ahmedabad, Chennai, Hyderabad, Chandigarh, Bengaluru and Pune in the next two months.

    The education program is a unique break-in-challenge that encourages residents and professionals to attempt breaking open a home locker as against a locked wooden cupboard drawer. The break-in challenge was conceptualised basis the research insights that over 55 per cent of Indians continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers. The residents were challenged to break open the unbreakable Godrej Home Locker for a reward prize of Rs 1 lakh.

    Commenting on this initiative, group head, vice president and global head – marketing, sales & innovation Mehernosh Pithawalla said, “Based on our recent study, India’s Security Solutions Quotient, we observed that one in every two residents in India continue to store their valuables in cupboards and wardrobes which are easily breakable. Thus, we wanted to inculcate the idea of adopting new-age home security solutions that can empower consumers and make them responsible towards their families and valuables. We are delighted with the participation shown by residents across the nation and believe that this initiative will drive the change towards security consciousness.”

    As part of this activity, Godrej Security Solutions has also been educating residents about home security solutions like the usage of home cameras, video door phones, home lockers and home security alarm systems.  Godrej homes safe is 10X stronger than a wooden cupboard and designed for the new age millennials with latest security features such as biometric access and digital locks.

  • Figaro passes traditional taste of trust from dadi & nani

    Figaro passes traditional taste of trust from dadi & nani

    MUMBAI: Traditional Indian cooking is a legacy that gets passed down from one generation to another. The challenge for olive oil, even with its bucket full of benefits, is to be compatible with Indian recipes without compromising its original taste. In India, to make an ingredient a part of any recipe, it must satisfy the taste buds of the custodians of the family legacy. Gaining from this insight, Figaro meticulously organised a food tasting session where they invited grandmothers from all four corners of India to review traditional delicacies cooked with a twist.

    Speaking on the initiative, general manager- India Susana Toribio says, “Aiming towards the next level of growth, Figaro looks to root for the transition towards natural living. Overcoming the clutter that olive oil is only for continental cuisine, this food tasting session truly breaks the myth by cooking."

    Furthermore, marketing manager Satarupa Majumdar says, “One of the fundamental reasons for this 100-year journey has been the connection with the consumers. Figaro over the years has been the epitome of care, purity, trust and health. Through this food tasting session, we take the Indian food experts down memory lane with the uncompromising recipes by the new generation and Figaro.”

    The campaign is spearheaded by Mumbai based digital agency Mirum, a WPP group company. Mirum India executive creative director Naila Patel says, “In India, food is not just an emotion, it also is also wisdom that gets passed on. Every Indian has a ‘Meri Dadi ke haat ke bane laddu’ story. Our grandmas being the better cooks is a reality every Indian knows and believes. Thus, when Figaro wanted to cook traditional Indian recipes, we wanted the stamp of approval from the highest order. What shaped the thought was the insight that the bond between grand moms & grandchildren is precious, and the chances of a different cooking medium finding acceptance is highest when it is recommended by the grandchild.”

  • Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    MUMBAI: Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring popular Bollywood actors Ayushmann Khurrana and Kriti Sanon.

    Magicbricks’ ‘Pata Badlo’ campaign is all set to inspire and resonate with millions of property seekers, who are looking for a change in address through buy, sell or rent. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature national award winner Khurrana, and Sanon in multiple TVCs and several online videos. 

    Conceptualised by RK Swamy BBDO, ‘Pata Badlo’ reminds home buyers that an address reflects growing ambition, progress and achievements. The campaign also signifies that a change of address comes with a promise of a better future and hence the tagline ‘pata badalta hain toh bahut kuch badalta hain.’ 

    Speaking on the strategic thought behind ‘Pata Badlo’ campaign, Magicbricks marketing head Prasun Kumar said, “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end-users to come back to the market. It is extremely delightful to see the wonderful on-screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”  

    Commenting on the campaign, RK Swamy BBDO partner and executive creative director Ankur Suman said, “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award-winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

  • Panasonic launches ‘Jab chahe hot, Jab chahe cold’ campaign for washing machine

    Panasonic launches ‘Jab chahe hot, Jab chahe cold’ campaign for washing machine

    MUMBAI: Reinforcing its commitment to provide unrivalled lifestyle solutions for its customers, Panasonic India, a leader in innovation and technology, launched an all new digital campaign ‘Jab chahe hot, Jab chahe cold’, for its new range of premium washing machines. The campaign features real life couple, Neha Dhupia and Angad Bedi, in a playful banter while highlighting the flexible 2 way Washing Technology of the new range that comes with a built-in water heater for an effortless washing in the modern day lifestyle.

    The four-part series, the first of which was launched by Neha Dhupia through her social media handles today, showcases a light-hearted take on the constant struggle of making the right choice, especially when it comes to household needs. The film features the couple engage in a constant ‘hot and cold’ argument for simple life decisions which are tough to settle apart from one, which is the flexible 2 way washing technology in Panasonic’s washing machines which goes ‘Jab chahe hot, Jab chahe cold’. The film highlights the struggles of parleying between hot and cold water when it comes to washing clothes, and highlights how this consumer-friendly feature of 2 way washing technology of Panasonic washing machines fit perfectly in a contemporary household.

    With its 2 way hot and cold feature coupled with Water Re-use and White course, Panasonic’s brand new top load washing machine range ensures convenient washing with minimal water consumption. 

    Commenting on the digital ad film, Panasonic India head – brand & marketing communications Shirish Agarwal said, “Panasonic as a brand, is committed towards making the lives of its consumers more aspirational, convenient and comfortable by aiding them in making the right choice when it comes to their lifestyle needs. Our products are simply an extension of this thought process and our ‘Jab chahe hot, jab chahe cold’ digital film is a reflection of the same. Through this campaign, we aim to encourage our consumers to aspire for more and desire for the best when it comes to their lifestyle and household needs.”

    The digital films will be available across digital platforms on YouTube, Facebook and Instagram.

  • Mahindra launches Marazzo #ChooseTogetherChooseRight campaign

    Mahindra launches Marazzo #ChooseTogetherChooseRight campaign

    MUMBAI: Mahindra & Mahindra Ltd, part of the $20.7 billion Mahindra Group, today, announced the launch of a new marketing campaign for its premium multi-purpose vehicle Marazzo. Christened #ChooseTogetherChooseRight, the campaign will debut an all-new television commercial (TVC) that promises to build a strong emotional connect with family-car buyers by bringing to life the power of coming together to make important life-choices.

    The multimedia campaign will go beyond television to leverage digital and social media and on-ground and dealership activation to engage with consumers and celebrate the choices they make together as a family.

    The new Marazzo campaign is based on the insight that the modern Indian family comes together to make big life-choices. This stems from the aspiration to always provide the best for the family in all important aspects of life, including the choice of the new family-car. Marazzo seeks to establish a strong emotional connect with family-car buyers by acknowledging these realities and, indeed, celebrating them in the new campaign. 

    Speaking on the launch of the new campaign, Mahindra & Mahindra Ltd chief of sales & marketing, automotive division Veejay Nakra said, “The insight-based TV commercial aims to amplify the collective role of today’s family in the choice of a new car. It also corroborates on the ever evolving role of women in making family decisions, in this case, choosing Marazzo as the family-car. We are confident that the new campaign will inspire many customers, who are keen to upgrade from a hatchback or a compact sedan, to collectively choose the Marazzo.”

    Born of an engineering collaboration between Mahindra Automotive North America (MANA), Detroit and Mahindra Research Valley (MRV) Chennai, the Marazzo has been engineered for excellence to ensure a smooth ride, agile handling, the quietest and fastest cooling cabin in its class and a comfortable cabin with ample space. The Marazzo's streamlined and aerodynamic design is an outcome of the collaboration between Pininfarina, Italy and the Mahindra Design Studio in Mumbai.

  • ITC Vivel launches campaign with Kubra Sait for World Equality Day 2019

    ITC Vivel launches campaign with Kubra Sait for World Equality Day 2019

    MUMBAI: This ‘World Equality Day’ ITC Vivel, under its #AbSamjhautaNahin, campaign has partnered with Kubbra Sait for an interesting campaign. Sait can be seen weighing her wants and needs in a beautiful monologue ‘I Want’, echoing the brand philosophy. The monologue is written by Sait herself and the video is conceptualised and produced by Kommune.

    With the campaign, ITC Vivel calls for women to ‘uncondition’ themselves – To question time-worn mindsets and the social fabric that tends to stereotype. All in hope to inspire a collective of young individuals to be equality champions and empower others for a more gender-equal India.

    The video is designed to celebrate and educate the people about gender equality with the firm belief that no one should have to compromise on their dignity or be discriminated against.

    Echoing the sentiment of millions of women, Sait effortlessly talks about things she wants to do in her personal and professional life without being subjected to challenges and dangers of safety, judgment, and discrimination. Kubra’s monologue mirrors the stark reality of our society today and how women in India have to constantly function in a state of vigilance watching out for perceptions being built against them and their choices.

  • BIC Cello’s Cricket Fever Pack gives fans the opportunity to meet Jasprit Bumrah

    BIC Cello’s Cricket Fever Pack gives fans the opportunity to meet Jasprit Bumrah

    MUMBAI: Cricket fans gear up to share the nets with the world’s number 1 ODI bowler, Jasprit Bumrah as BIC Cello ties up with the youth icon to celebrate the biggest year of cricket.  With the launch of the new Cricket Fever Pack by BIC Cello, the leading writing instrument company in India, cricket fans have a chance to win a net practice session with Bumrah. Lucky fans will experience his unique bowling style first-hand while trying to score runs against his world-famous Yorkers.

    The Cricket Fever Pack is a special edition writing kit launched earlier this season with five smooth Cello products: Cello Butterflow, Cello Buttergel, Cello Supreme, Cello Geltech Neon, and Cello Marky. The pack comes with a scratch card, giving 1,000 lucky winners the chance to win autographed merchandising, and 10 lucky winners an opportunity to participate in a net practice session with Bumrah.

    Commenting on BIC Cello’s campaign, director – marketing, India Tanveer Khan said, “We are delighted to announce BIC Cello’s association with Jasprit Bumrah to celebrate this year’s cricket fever. We are very excited to offer our consumers the thrilling experience of sharing a pitch with the bowler known for his devastating Yorkers. We look forward to meeting and hosting the 10 lucky cricket enthusiasts from across the country.”

    The BIC Cello Cricket Fever 360-degree marketing campaign kicked off last month with a new ad-film featuring the star player highlighting the activation to fans around India.

    The contest will run till 10 September 2019 with the 10 lucky winners set to be announced on 14 September 2019.

    To encourage men in blue, BIC Cello, through its digital activation is running a #WriteToCheer contest – from June 05 to September 14, 2019. Other exciting contests like ‘Draw To Cheer’ and ‘Bumrah Trivia’ brought a lot of cricket enthusiasts to participate and cheer for team India.

  • Network18, Amitabh Bachchan and Reckitt Benckiser join hands for #MissionPaani to lead a nationwide water conservation campaign

    Network18, Amitabh Bachchan and Reckitt Benckiser join hands for #MissionPaani to lead a nationwide water conservation campaign

    New Delhi: One of the greatest challenges facing humanity is the day when the taps run dry. While many grapple with the basic need for cooking, washing, drinking and even farming, there are many more facing the calamities of climate, as floods and lashing storms ravage home & landscapes. Managing this water crisis is today an alarmingly high global concern. Inspired by Prime Minister Narendra Modi’s appeal during his Independence Day address to come together for the critical cause of water conservation with ‘JalAndolan’, Network18, India’s most diversified media conglomerate, along with Amitabh Bachchan, the campaign ambassador and Reckitt Benckiser world’s leading Hygiene Home products company with its premium brand Harpic, today announced a partnership for #MissionPaani, which will be a nation-wide campaign.

    At a media conference held in Mumbai today, Amitabh Bachchan officially launched the campaign in the presence of Shri Nitin Gadkari, Hon. Minister of Road transport and highways. The launch also featured video interactions with Shri Gajendra Singh Shekhawat, Hon. Jal Shakti Minister, Shri Devendra Fadnavis, Hon. Chief Minister, Maharashtra, ShriYogi Adityanath, Hon. Chief Minister, Uttar Pradesh and Sadh guru Jaggi Vasudev, Founder, Rally for Rivers, who connected Via a Live Link to express their support to this cause.
     
    With a three-fold objective, #MissionPaani will focus on:

    A.    KNOW – Raise Awareness, making it a mass movement- JAN ANDOLAN
    B.    ACT – Take the Jal Pratigya (pledge to conserve water)
    C.    IMPACT – Highlight Innovative Pilot Projects with Measurable Change

    Speaking about the campaign, legendary actor and Campaign Ambassador, Amitabh Bachchan said, "While some of us have been fortunate enough to have water to fulfil all of our needs, there are close to 600 million people in our country who face water scarcity every day. Keeping that in mind, I believe that it is our duty and responsibility to preserve water for these people as well as our future generations. It is the small changes that will lead to a national transformation, which can also lead to impactful results. With this campaign, each of us should pledge our support the cause of water conservation in the country.”

    Expressing his views on this initiative, Mr. Narasimhan Eswar, Senior Vice President and Managing Director, RB Hygiene & Home, South Asia at RB, said, “In the last few years, we have focused on creating successful sanitation programs following the GOI’s initiative on Swachh Bharat aimed at ensuring access to clean and hygienic sanitation to all. Now, with both water and sanitation being topmost priorities, we are delighted to partner with Network18 on the Mission to Save water. It is crucial to take responsibility and take a step in the right direction towards water conservation. We are humbled to play our part in this major program to not only heighten awareness around the issue but also enable lasting behavior change focused on saving water so we all make every drop count.”

    Speaking about Mission Paani, Shri Nitin Gadkari, Minister of Road Transport & Highways as well as Medium/Small Enterprises said, “The government has undertaken various measures to conserve water. The first step towards that is raising awareness among the people of the nation about intelligently putting to use available water and devise action-based solutions that can further aid us in water conservation. Among the initiatives, we can start by treating drainage water before releasing it into the ocean thereby lowering the hazardous consequences of damaging the environment. This campaign is an excellent platform to start impending conservation on the importance of harvesting and conserving water."

    Adding to the views regarding Mission Paani, ShriDevendraFadnavis, Chief Minister of Maharashtra said, “I would like to extend my gratitude to Network18 for undertaking the initiative of raising awareness regarding the cause of water conservation. PM Narendra Modi has prioritized water crisis and has urged each of us to be careful and judicious with water usage. I believe with the onset of climate change, it is imperative to take actions that will lead to building a positive impact towards the cause. It is an alarming situation for the entire nation which is why Maharashtra has implemented large scale water conservation solutions. By exploring scientific approach, at present, 19,000 villages follow strict water budgeting and have invented water conservation structures that can also be replicated in other parts of the state. As a result, even during drought and extreme conditions we have some relief. Through the campaign, I would urge everyone to become a water warrior and conserve water for us as well as for our future generations."

    Speaking about the campaign and the undertakings of the UP Government towards the cause, Shri Yogi Adityanath, Chief Minister of Uttar Pradesh said, “As a nation, we should be thankful to PM Narendra Modi for urging people towards a noble cause like ‘Water Conservation’. It is extremely important for us, to come together as a nation to work towards a sustainable future. We should encourage homes and individuals to adopt rainwater harvesting and making small changes in their daily lives to see the change. In our home state Uttar Pradesh, we have implemented numerous changes both at the governmental as well as the individual level, encouraging our state’s population to take up rainwater harvesting, tree plantation drives and judicious use of water. We have also initiated a drive to revive 10 rivers in our state and hope that we see fruitful results soon. Since the water scarcity in UP in 2017, till today, our state has seen a massive transformation in the availability of water for its populace.”

    Sharing his thoughts about the campaign and the cause, Shri Gajendra Singh Shekhawat, Union Minister of Jal Shakti said, "I am so thankful and glad that a media giant company such as Network18 has undertaken this initiative to assist in PM Narendra Modi in our nation's mission to conserve water. As we are heading towards a water crisis, it is of paramount importance to come together and preserve water for the coming generations. It should be the responsibility of each one of us to ensure that we conserve water through inculcating small changes in our daily lives. By re-use and re-cycle we can start a people movement that will ensure a bright future for all of us."

    SukhleenAneja, CMO, Marketing Director, RB Hygiene & Home, South Asia at RB, said,“For over 100 years, Harpic has been committed to providing access to clean and hygienic sanitation solutions across the world. We are extremely proud and delighted to partner with NW 18 on co-creating ‘Mission Paani’ – A solution-oriented partnership to spread awareness, action and widespread impact towards conservation of water and improvement of sanitation in India. Standing with purposeful marketing and creating business with purpose is a matter of pride for all of us at RB and we are hoping to make a small start by raising awareness about the growing need and importance of water conservation to save our future.

    Priyanka Kaul, President, Marketing & CEO, Forbes India at Network18 Group said, “We believe that as a country, India needs to fundamentally change the way we use and conserve water. With PM Modi’s appeal, we hope water conservation will become a people’s movement. ‘Harpic News 18 Mission Paani’ is our initiative to help build this Jal Andolan.  We are very grateful to Mr Amitabh Bachchan for partnering with us and Shri Gajendra Singh Shekhawat, Hon. Minister of Jal Shakti for lending his support to the campaign.”

    SaidAnamika Mehta, COO of IPG Media-brands,India said, “RB India over the past 5 years has been leading the charge in weaving its brands with the country’s agenda to positively impact the lives of millions around. Extremely proud and excited about co-creating Mission Paani in partnership with Reckitt Benckiser and Network 18. A small step in driving awareness and consciousness about Water Conservation will result in giant strides for India overtime.“

    The campaign launch in India will be followed by an international launch on the 29th of August by Shri Gajendra Singh Shekhawat at the Stockholm World WaterSummit. The campaign will see months of programming across 21 channels in 18 languages focusing on the national issue of water conservation. As it grows in momentum, the #MissionPaani campaign will reach out to different stakeholders across the country.

    To stay updated about the campaign and contribute your ideas and suggestions, follow #MissionPaani.

  • MakeMyTrip’s ‘MyIndiaMyTrips’ supports PM’s vision to boost domestic tourism

    MakeMyTrip’s ‘MyIndiaMyTrips’ supports PM’s vision to boost domestic tourism

    MUMBAI: MakeMyTrip, India’s leading online travel company, today, rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers to plan their travel and explore the best of India. In line with the Prime Minister Narendra Modi’s appeal to all Indians to visit at least 15 destinations in the next three years within India, the campaign has been conceptualised to make it intuitive for Indians to book their travel per their interest.

    MakeMyTrip’s digital campaign has been thematically designed to address varied interests of Indian travellers. Promoted through social media platforms like Instagram, Facebook and Twitter which are the first port of travel inspiration for young Indians and a specially curated microsite, travel choices have been categorised under heritage & history, nature escapades, wildlife, pilgrimages, and festivals & culture to make decision-making easy. The campaign #MyIndiaMyTrips celebrates country’s cultural heritage, rich architectural brilliance, and natural landscapes covering close to 100 destinations of interest for travellers.

    Commenting on the new digital campaign, MakeMyTrip group chief marketing officer Sunil Suresh said, “With its beautiful natural landscapes, rich cultural diversity, 7500 kilometre coastline and a multitude of cuisines, customs and art that changes every few hundred kilometres – there is no dearth of places to visit as a tourist in India. #MyIndiaMyTrips is a concerted effort to inspire, encourage and assist more and more Indians to explore their own country as per our Prime Minister's appeal during his Independence Day address to the nation.”

    Now travellers, from couples to family, from solo travellers to adventure seekers can choose from specially curated easy-to-book holiday packages across categories. The new microsite on MakeMyTrip website is the knowledge hub of domestic destinations, detailing out places with things to see, local activities, food and events in places like Khajuraho, Hampi, Konark, Kumbhalgarh, Gokarna, Varkala, Shillong, Kaziranga, Ranthambore, Ajmer Sharif and Rameswaram among others. #MyIndiaMyTrips will focus on driving engagement amongst India’s digital natives through aspirational content on the various wonders and charms of the country.