ITV

Category: Ad Campaigns

  • Dolby launches campaign ‘Mobile Pe Dolby Hai Kya?’

    Dolby launches campaign ‘Mobile Pe Dolby Hai Kya?’

    MUMBAI: Dolby Technology has launched a new campaign ‘Mobile Pe Dolby Hain Kya?’ (Got Dolby on your Mobile?), which is aimed at educating the smartphone owners about the Dolby technology on the mobile. The mockumentary style format ad campaign brings back the award-winning, relatable and memorable characters, ChaubeyJi and Mono, which will see the son explaining to his father how he can get a ZabardastAudio Experience on his phone with Dolby.

    Like the previous legs, this campaign will have additional touchpoints including Dolby.com microsite, Digital, PR, Television (through partners) and Cinema.

    While Dolby’s previous campaign, ‘Ghar Pe Dolby Hai Kya?’ addressed the brand’s focus on educating the HD viewer on the PhD or Poora HD (complete HD) experience in the living room with Dolby Audio, this ad-campaign educates consumers how they could get more from their entertainment with Dolby technology even on-the-go.

    Since 2014, Mono and ChaubeyJi have been iconic protagonists for award-winning Dolby campaigns, educating viewers/customers about the Dolby experience in the living room. Year 2014-15, saw a very successful Direct-To-Consumer Campaign titled ‘From Mono To Surround Sound with Dolby Audio’, year 2015-16 saw the campaign titled ‘Bringing The Stadium Experience Home With Dolby Audio’ and then in year 2018 campaign titled, ‘PhD aka Poora (Complete) HD’.

    Through differentiated and compelling storytelling, these memorable characters have helped leave a mark in the minds of the audience and build a unique connect with them in this cluttered space.

    Owing to the relatability and consistency of these characters in Dolby’s campaign, coupled with a unique mockumentary style, the new campaign effectively delivers messaging on how to get the Dolby experience even on the go on a mobile.

    Commenting on the launch of the campaign, Dolby Laboratories senior regional director marketing – emerging markets Ashim Mathur said, “At Dolby, our goal is to enable and deliver spectacular experiences that bring entertainment to life be it at cinemas, at home or on the go. With the ‘Mobile Pe Dolby Hai Kya! (Got Dolby on your Mobile?)’ campaign, is aimed at driving awareness about its technology on the mobile, that enables a spectacular experience, even on the go. The campaign also aims at educating the discerning audience that for a spectacular experience, one needs a Dolby enabled smartphone with Dolby enabled streaming service.”

    Speaking about the concept behind the campaign, The Digital Street LLP chief executive officer & managing partner Shrikant Menon said, "One of the things we are all exposed to is the incessant use of mobiles in India, wherever one maybe – on public transport, in restaurants, even while walking on sidewalks! People are so immersed into watching all forms of content, wherever and whenever they can. So, when we were asked about how best to tell the Dolby story for mobiles, this immersive attitude and desire to escape into entertainment was something we really wanted to tap into. With the scene set, using Mono and Chaubey seemed like the best way to continue Dolby’s journey of telling people how their entertainment experiences can be taken up a notch and made truly spectacular."

    MASS Studios founder & CEO Sumit Sabharwal said, “The idea was to give the film a clean, and contemporary urban look in a classical shooting style to accentuate critical moments of the narrative both visually and through the sound design, keeping with the mockumentary style of story-telling. Our endeavour has been to make sure this fourth film in the series goes one step further in bringing out humour as well as Dolby messaging with the final film.”

  • JSW Cement launches Durga Puja campaigns with a social focus

    JSW Cement launches Durga Puja campaigns with a social focus

    MUMBAI: JSW Cement, India’s leading producer of green cement and part of the US$ 14 billion JSW Group, launched a campaign to celebrate Durga Puja with a difference. The Company has unveiled Durgatinashini and Sanhati initiatives as part of this year’s Durga Puja campaign. 

    1. The first initiative, Durgatinashini will be a roadshow with an unfinished Durga idol that shall travel different parts of Bengal and talk about the advent of Puja. The campaign will culminate with a full decorated idol which shall be contributed to a destitute village in the Sunderbans of South 24 Parganas to help the poor villagers to celebrate Puja.

    2. The second initiative is “Sanhati” means Solidarity. Every year several hundred/thousand Crore is spent during Durga Puja mostly on decoration, pandals, food and festivity. JSW takes up a different kind of initiative wherein JSW would be promoting and rewarding those Puja committees who have contributed for social cause like water conservation, education for the poor, providing medical facilities in terms of health check-up, cleanliness drive, fighting against dengue, generating vocational training for the women and needy etc. to name a few.

    Speaking about the initiative. Mr. Gautam Mukhopadhyay, Regional Head of East – JSW Cement said, “At JSW Cement, we take conscious steps to support and empower communities, reducing social and economic inequalities. Festivals like Durga Puja give us an opportunity to connect with our customers to do something more meaningful in addition to the festive celebrations. Both these initiatives are an attempt by JSW Cement to raise awareness about various social causes and add to the festive cheer in the local communities.”

  • Welspun launches campaign – Badal Dalo; ropes in Amitabh Bachchan as brand ambassador

    Welspun launches campaign – Badal Dalo; ropes in Amitabh Bachchan as brand ambassador

    MUMBAI: Welspun India Ltd’s leading domestic brand, Welspun, has announced the launch of its new campaign ‘Badal Dalo’, which aims to change existing, deep-seated perceptions about the home linen and flooring categories. Leading this campaign is the Bollywood legend, Amitabh Bachchan, who is roped in as the brand ambassador for Welspun.

    The ‘Badal Dalo’ campaign highlights Welspun’s home linen products that aim to challenge the status quo, and offer easy and convenient solutions at affordable prices. Despite facing problems like colour bleeding of bed linen, roughness of towels post wash, tedious washing process, etc., consumers are habituated to buying the same products and are often faced with the challenge of having access to a reliable solution at a great value. Taking cognizance of the need to engage with consumers to change their entrenched behavioural patterns, Welspun has launched this campaign, whereby it urges people to evolve their views and purchase habits.

    Conceptualised by Leo Burnett, the campaign kick-starts with two TVCs starring Amitabh Bachchan. In the first TVC, he plays a dual role. It displays the first character stepping out of a shower in a thin bathrobe and holding an ordinary towel, still drenched. The second, more geeky character switches on multiple fans to completely dry him up while simultaneously saying that one simply needs to change their towel to Welspun which is 100 per cent cotton, supersoft and long-lasting with a ‘Jaldi Sukhe, Jaldi Sukhaye’ promise. The second TVC for Welspun’s innovative product, the reversible bedsheet is slated to go live in the last week of September.

    Commenting on the campaign Welspun India Ltd joint managing director and CEO Dipali Goenka said, “Welspun, with its proclivity to innovate, aims to revolutionize the home textiles and floorings industry with its unique products. Through our ‘Badal Dalo’ campaign, we are trying to break various pre-conceived notions and myths that plague the categories, and drive behavioural change.”

    “We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”

    Speaking on the campaign, Leo Burnett South Asia managing director india and chief creative officer Rajdeepak Das said, “The ‘Badal Dalo’ campaign is based on the insight that currently in the value driven home textile market there is a huge gap between pricing and quality. With their latest offering, Welspun plans to make quality home textile affordable and available to the mass market. When it comes to trust and credibility, few personalities have as much clout as Amitabh Bachchan making him the perfect fit for our campaign and helping us connect with a wider audience.”

    The campaign will be running across television, print, digital platforms and OOH to connect with customers across the country. After achieving success globally, the home textile leader is now focusing on the domestic market by making quality products equipped with the latest technological advancements, beginning with the Quik Dry Towels and Reversible bed sheets. With these innovative products, the textile major will fight the myths and habits that cloud the two categories and bring the utmost value to all the customers.

  • Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers. Donning the hats of a policeman, journalist, politician and the likes, India’s most-loved celebrities Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar will be seen in engaging avatars that consumers can completely relate to.

    In a series of ads across television, radio and digital platforms, some of  India’s most-loved celebrities will bring alive the central theme of India preparing for The Big Billion Days. Across platforms, the campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. To take the celebrity engagements a notch higher, Flipkart has also collaborated with hip hop icon Badshah, to create an exclusive anthem, which will be available to listeners across leading music channels and platforms.

    Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."

    To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced a simplified Hindi user interface, a unique rewards system, credit-backed payments system and also offers the widest selection of brands and products across categories. Since its inception in 2014, Big Billion Days has revolutionized the way Indians shop.

    Links to the ads: film 1, film 2 and film 3,

        Creative agency: Lowe Lintas
        Agency team: Hari Krishnan, Anand Narayan
        Creative team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
        Account management: Bhupender Agarwal, Arunabho Sen, Udisha P Singh, Sakhi Ray, Shiksha Sinha
        Planning: Ravi Ramanujan
        DoP: Anil Mehta
        Production House: Ramesh Deo Production
        Director: Abhinay Deo

  • Aurelia rolls out its first ever TVC starring Disha Patani

    Aurelia rolls out its first ever TVC starring Disha Patani

    MUMBAI: Aurelia announces the launch of its brand new TVC, starring Disha Patani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season. Targeting women looking for great design, fit and quality this festive season, the TVC showcases how Aurelia’s newly launched collection is designed to transform every woman into the celeb of every celebration. 

    The campaign developed by Grey India showcases Disha in multiple avatars, which are fun and relatable. These avatars represent various aspects of celebrations such as making check lists, decorating the house, gifting, dancing etc.  The TVC depicts the belief that the newly launched collection by Aurelia i.e. ‘Celebwear starring Disha’ offers a unique array of colours and designs and no matter which outfit one opts, the spotlight will always be theirs.

    Talking about the TVC, Aarti Ahuja, Head-Marketing & Communications, TCNS Clothing Co. Ltd. said, “We are extremely thrilled and excited with the launch of our first ever TVC where Disha is showcasing multiple festive avatars. It marks the dawn of another era after signing Disha Patani as the brand ambassador last year. Looking forward to this association, we are happy to announce Aurelia’s new festive collection that will make you the Celeb of every celebration.”

    Highlighting the creative thought process behind the TVC, Grey Worldwide said, “The complete 360-degree marketing campaign, including print, outdoor, digital and in-store visual merchandising is being carried out to launch Aurelia’s debut on TV. It is truly one of the most special works the brand has done this year and should be proud of.”

    Aurelia recently launched its Festive Collection 2019 offering a complete wardrobe solution for every woman. The collection features casual wear, office wear, dresses and festive sets.

  • Tanishq launches ‘Aishani’ collection TVC this Durga pujo

    Tanishq launches ‘Aishani’ collection TVC this Durga pujo

    MUMBAI: Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women through all-women organised and supported community Pujo pandal.

    The film dwells on a unique and novel concept and features three protagonists who are at the helm of the organising committee of pujo and charts out the contributions from an all-women group – starting from the female potter at Kumortuli, to the women and girls helping out with all aspects of the pandal preparations, to the female purohits and dhaakis. Devi Durga being welcomed by the Bengali women who are no less than Devis themselves is a real treat to the eyes.

    This very scenario is not so uncommon in present-day Bengal and this pujo, Tanishq wanted to pay a tribute to this very spirit of contemporary Bengali society. Just like Tanishq’s other festival centric TVC films, this one too is high on emotions and essentially captures the pujo sentiments beautifully. The lively background score in the TVC has been penned down by the celebrated lyricist, Chandril from the renowned Bengali band, Chandrabindoo.

    Speaking about this film, Titan Company Limited associate vice president – marketing, jewellery division Deepika Tewari said, "For the first time ever in Bengal, the concept of an all women-led pujo pandal has been showcased in our TVC for Pujo. Traditionally, the potter, the priest and the dhaakis have always been men but over the past few years, women have actively taken on these roles as well and this is what we have portrayed in our film too. It's all about celebrating the spirited and forward-thinking Bengali women right from the female potter, the Pujaran, the female Dhaakis and definitely the women who hold it all together and how they  do their bit to bring alive the festivities with a lot of passion and zeal.  We have attempted to showcase the same emotion through this film and as Tanishq, we are proud to adorn the Devis of Bengal who adorn Devi Durga with so much love and enthusiasm.”

    Lowe Lintas national creative director, Sagar Kapoor said, “When one thinks of Durga puja in Bengal, one tends to focus on the religious aspects. But the festival is also a celebration of the strength and beauty of every woman. Tanishq shines a spotlight on women who exemplify the inner grace of the goddess. And brings alive the festival’s true spirit by celebrating these women.” With this TVC film, Tanishq urges Bengali women to make its latest collection– ‘Aishani,’ a part of their Pujo celebrations. Exclusively curated for the biggest festive season for Bengalis, Aishani range starts at Rs 10,000. Available at all Tanishq stores in West Bengal.”

  • Usha International launches “Live like a Racer” TVC featuring Narain Karthikeyan

    Usha International launches “Live like a Racer” TVC featuring Narain Karthikeyan

    MUMBAI: Usha International, one of India’s leading consumer durables companies, today launched a new campaign including both digital and TVC for its recently launched ‘Racer fans’. This range is endorsed by Narain Karthikeyan, India’s first Formula One driver, who embodies its spirit. Aimed at filling the need the gap for ultra-high-speed fans with superior air delivery, the Racer fans cater to the evolving consumer who wants that ‘little bit more’. The campaign is also supported by BTL activations including a promotional scheme for trade partners, and in-shop promotions, across India.

    Commenting on the campaign Usha International president – marketing Sandeep Tewari said, “At Usha, we believe in tech for all approach to give customers what they want, so we constantly innovate and launch technologically advanced, superior products that make their lives better. The Racer fans are the result of customer demand for a superior technology offering high-speed air delivery and we are optimistic with these fans we will be creating a new segment for ultra high-speed fans.”

    Commenting on his association with Usha International India's first Formula One driver Narain Karthikeyan said, “I am extremely thrilled to be associated with Usha International for their Racer range of fans. Usha is definitely one of India’s most loved and trusted brands and filming for Racer — with racing cars, racing gloves and helmets was intense and exciting. These remote-controlled fans are convenient and pretty awesome!”

  • Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    MUMBAI:  Godrej Security Solutions (GSS), India’s leading home security solutions provider, announced its plans to invest Rs 100 crore towards strengthening its omnichannel presence, and product innovation capabilities. As part of the strategy, the company has chosen Bollywood actor Ayushmann Khurrana to be the face of its new multichannel national campaign #BilkulSafeHai.

    As part of the campaign, Godrej Security Solution unveiled a TVC, featuring Khurrana. Conceptualised by Wunderman Thompson, the TVC aims to highlight the benefit of adopting home lockers to secure valuables and documents at home instead of regular wooden cupboards or wardrobes. Continuing with Godrej Security Solution’s belief of using humour and emotions to engage consumers rather than inducing fear, the TVC dispels myths that one will never be the victims of theft. The TVC banks on humorous wordplay and depicts a familiar scenario of neighbours assuaging a homeowner post a burglary attempt.

    Elaborating on the campaign, Godrej Security Solutions vice president and global head – marketing, sales and innovation Mehernosh Pithawalla said, “In India, only 7 per cent of the population owns a home locker. The Security Solutions Quotient study revealed 52 per cent of Indians continue to store their valuables in cupboards and wardrobes which are vulnerable to break-ins. This is despite the high rate of crime and marginal recovery rate of stolen assets in the country. Through Rs 100 crore investment in our omnichannel strategy and #BilkulSafeHai campaign, we wish to raise awareness among the consumer to take proactive steps towards making every Indian home absolutely safe.”

    Commenting on the brief, Wunderman Thompson VPs and ECDs Priya Pardiwalla and Steve Mathias said, “It was an interesting and single minded brief, ‘Godrej Home Lockers are ten times stronger than a cupboard’. For this one, we decided to put ourselves not in the shoes of the consumer, but strangely, in the shoes of a robber. Like all of us, robbers too have deadlines, in fact much tighter ones. Within minutes, they need to get the job done before a suspecting neighbour or security guard shows up. However, when there’s a Godrej Home Locker and even if a robber tried his luck to break it open, it would mean much more time, which he doesn’t have. Instead, it’s easier to rob a home that doesn’t have the locker.”

    They further added, “Ayushmann Khurrana lived up to his reputation when we first approached him. The disclaimer was that he will only do the commercial if he finds the script interesting! He plays Shridhar, a bit of a nerd who is very particular and has every eventuality planned out. While it’s dark humour, the amazing combination of Shujaat Saudagar (director), Ayushmann Khurrana and Rajesh Sharma has ensured this is a fun and entertaining film that gives out the message in a light-hearted manner.”

    Godrej Security Solutions also plans to expand its reach to 250 districts with 10000 retail outlets across urban markets in India. To bolster its omnichannel presence, the company has also unveiled its latest e-commerce platform and a range of new home lockers starting Rs 6299 only. The new range of lockers by Godrej Security Solutions comes in various sizes based on the different needs of customers. To exhibit the efficacy of home lockers, Godrej Security Solutions has also launched the unique nationwide “Break-in Challenge” engaging over 10 lakh citizens. The challenge will cover 15 cities across India, including metros as well as Tier 2 and Tier 3 markets.

  • Seagram’s Royal Stag adds Jasprit Bumrah to ‘Dream Team’

    Seagram’s Royal Stag adds Jasprit Bumrah to ‘Dream Team’

    MUMBAI: Making a grand addition to its ‘Dream Team’, Seagram’s Royal Stag has announced Jasprit Bumrah’s name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.

    Welcoming Bumrah to the ‘Royal Stag Dream Team’, which comprises of names like Yuvraj Singh and Mahendra Singh Dhoni, Pernord Ricard CMO Kartik Mohindra said, “Royal Stag has always been an iconic brand that has inspired people to dream, achieve, and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats.”

    Sharing similar views, Pernord Ricard India general manager marketing Ishwindar Singh told Indiantelevision.com that the brand is proud to have Bumrah onboard.

    Elaborating more on the process of getting Bumrah to be a part of the dream team, he shared, “We had associated with the ICC for the world cup and once that got over, we thought of bringing someone (from the team) on board, as sports is a continuous and dynamic medium. We were looking for someone who is living our brand philosophy of ‘Make it Large’. And when we met Bumrah, we realised that he is a perfect fit, as he is someone who came from a small town, started his career young, and has worked really hard to achieve what he has achieved.”

    Singh added, “It was a small conversation with Bumrah, it did not go back-and-forth for long because when he saw the brand, he also realised that our philosophies were matching.”

    Bumrah, indeed, seemed much excited to be associated with the brand that has had a long connection with cricket. He commented, “I am delighted to be associated with a brand that constantly inspires India with the power of sports and spirit of making it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of ‘Making it Large’ irrespective of the challenges and hurdles I faced.”

  • IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

    IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

    MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the four videos in the campaign highlights the importance of availing the right type of life insurance at different life stages – be it getting promoted, married, having a child or planning for the child’s future.

    The campaign targets customers across segments, from millennials who are navigating the struggles of early working life to parents who are concerned about fulfilling the dreams and aspirations of their children. Each video seeks to advise customers about investing in the right type of protection-oriented insurance solutions such as Term and Child Plans, while going through each crucial phase of life.

    The video series addresses the life stage goals that every individual works towards, be it securing a promotion at work, saving and protection for one’s spouse while planning to get married, or securing the child’s future while starting a family. All these milestones bring responsibilities which require an individual to take the right financial decisions in order to achieve their goals. Through the videos, IDBI Federal Life Insurance assures customers that it will stand by them to share these responsibilities while they celebrate their milestones and #KeepMoving towards their goals.

    The video campaign will run across the month of September with the first video going live on September 13, 2019.

    Sharing his thoughts on the campaign, Mr. Karthik Raman, Chief Marketing Officer and Head – Products, IDBI Federal Life Insurance said, “In our busy lives, we manage multiple responsibilities, juggle different roles and pursue various aspirations. At the same time, it is important to secure our family, so that both our personal and family aspirations go unimpeded. This campaign aims to make people aware about securing their future and family goals with early protection plans, while they look to create the life and lifestyle of their choice. This campaign is an extension of our #KeepMoving movement, where we encourage customers to be financially and physically fit and leave the worries to us.”

    With an aim to redefine the idea of fitness for India, IDBI Federal Life Insurance teamed up with its brand ambassador, Sachin Tendulkar to kick-start the #KeepMoving movement earlier this year. The movement aims to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.