Category: Ad Campaigns

AMD introduces new fun TVC for Ryzen AI Pro Series processors.

MUMBAI: Chip maker AMD has fabricated a new TVC to push its Ryzen AI Pro Series processors. The messaging: these processors offer unparalleled speed, performance, and AI capabilities designed for the B2B cohorts of IT teams, finance teams, and CEOs. The tagline: BusinessesLoveAMD.

Keeping office dynamics as the central theme, the TVC follows a storytelling format focusing on everyday challenges of professionals. Giving it a fresh and creative outlook and turning a traditionally mundane topic into an engaging and exciting one.

Production house The Yellow Shutter is the agency behind the film.

“At AMD, we are committed to pushing the boundaries of innovation to address real-world challenges businesses face today. The #BusinessesLoveAMD campaign brings this vision to life by highlighting how our Ryzen AI Pro Series processors redefine workplace efficiency and collaboration. By seamlessly integrating speed, AI capabilities, and unmatched performance, this campaign showcases our dedication to empowering businesses to thrive in an ever-changing digital landscape.” said AMD India director marketing Mukesh Bajpai.

“We made this film for AMD to connect with the right audience and tackle the right problem,” said Social Panga co-founder Gaurav Arora.

The story is told from the stakeholder’s point of view, aiming to offer a solution that truly resonates. Businesses love AMD because they focus on delivering innovative solutions that address real challenges, and we wanted this film to reflect that.

“The making of this film has been quite a fulfilling journey. A fantastic team effort between AMD, Social Panga and The Yellow Shutter, brought AMD’s #BusinessesLoveAMD campaign to life,” added The Yellow Shutter business head Dilpreet Sandhu. “With the aim of pushing creative boundaries and delivering a memorable experience for AMD’s audience, we selected a team of equally fun and mainly technology loving individuals, especially our director, Jeet Lotia, to produce something truly unique!”

Link to campaign – https://www.instagram.com/p/DDZRw9gt6ix/

December 17, 2024
Big Bang Social launches Auto Payouts to revolutionise creator payments

MUMBAI: The sweetest six words in any professional’s life? “Your salary has been credited successfully.” For corporate warriors and government employees, it’s a monthly ritual backed by an entire accounts team.

But for the creators—the modern-day artists of the internet—it’s a waiting game. Payments trickle in at their own pace, often delayed, tangled in red tape, and leaving creators juggling their passions with financial frustration.

Enter Big Bang Social (BBS), the brainchild of Collective Artists Network, with its game-changing Auto Payouts feature—where payments hit creators’ accounts as early as six hours after content approval. No more chasing payments. No more awkward follow-ups. Just content, approved, paid, repeat.

A revolution in the creator economy that’s setting new standards for speed, efficiency, and sheer satisfaction. The platform streamlines campaign execution, performance tracking, and talent discovery while addressing critical challenges such as payment delays.

Collective Artists Network co-founder & chief revenue officer, Sudeep Subash highlighted the platform’s mission, “Our vision at Collective Artists Network has always been to empower creators and build a thriving ecosystem where collaboration between brands and creators is seamless and rewarding. By addressing the long-standing issue of payment delays, we’re not just enhancing operational efficiency but also reaffirming our commitment to the creators who are the heartbeat of this industry. This feature sets a new industry benchmark, showcasing how technology can create meaningful, creator-first solutions that benefit everyone involved.”

Since its rollout, over 500 creators have already benefited from the Auto Payouts feature, with payments now processed within five days instead of the traditional 45-day cycle. By automating this process, BBS has effectively eliminated operational complexities.

Creators have expressed their enthusiasm for this transformative feature.

. A lifestyle & travel creator from Noida, Aman Chaudhary, shared: “The auto-payment feature on Big Bang Social is amazing. Now I get my payments on time without any delays. Great work, Big Bang Social team!”

. A fashion & beauty creator from Cuttack, Sweta Suman said: “Big Bang Social has made collaborations so enjoyable! The ease of tracking everything on their app, combined with their auto-payment system, makes me excited to keep working with them in the future.”

With Auto Payouts, Big Bang Social reinforces its position as a leader in the creator economy, delivering cutting-edge solutions that empower creators and optimise brand partnerships. The feature is now live, ensuring creators receive timely payments and brands enjoy seamless collaborations in a tech-enabled marketplace.

December 17, 2024
Campus launches mixed-reality print ad, merging innovation & style

MUMBAI: In a bustling Delhi café, a group of friends are sharing stories of their favourite sneakers, but one conversation takes an unexpected turn when a QR code on a magazine cover transforms their discussion into an interactive experience.

Welcome to world of interactive marketing as defined by Campus Shoes, The company recently launched its first-ever mixed-reality print advertisement, inviting shoppers to step into a digital realm where their beloved sneakers come alive, showcasing the future of athleisure marketing.

As part of the Move Your Way campaign, sports and athleisure brand Campus unveiled this innovative initiative, marking a leap in marketing technology.

The ad launched in eight major cities—Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune—inviting readers to scan a QR code to unlock an immersive experience. Once scanned, the sneakers appeared on the screen, followed by brand ambassador Vicky Kaushal, who shared insights about his favourite pair of Campus shoes. This interactive moment culminated in a direct link to the Campus Shoes website, allowing consumers to browse and shop easily, transforming the journey from discovery to purchase.

Campus Activewear chief innovation officer Prerna Aggarwal said, “Our first-ever mixed reality print ad reflects Campus Shoes’ commitment to embracing technology to enhance consumer experiences. By integrating mixed reality with traditional print, we are creating immersive and meaningful interactions for consumers who are truly phygital, tech-driven, and looking to explore footwear that helps define their unique, authentic selves. It’s a step forward in connecting with our audience in innovative and impactful ways.”

With Campus putting its best foot forward, hopefully GenZ will too.

December 16, 2024
Tabla maestro Zakir Hussain and his tryst with tea

MUMBAI: Our memory of Zakir Hussain is that while he was eloquent, he preferred to let his tabla do the talking. Whenever he stepped on stage, sat down in front of his tabla, the audience would go silent, in awe of a maestro. His endearing smile before every performance, spoke of his humility, building his connect with those who had come to hear his tabla talk. Yes, they clung on to every word he spoke too.

Sadly, we will not be able to hear him speak any more. Zakir Hussain passed away on 15 December in a hospital in San Francisco of idiopathic pulmonary fibrosis, a condition that develops following a scarring of the lung tissue. He had been hospitalised for the past two weeks. He was only 73.

What the advertising industry and lay consumers will remember him for is his tabla playing skills during his mesmerising performances as well as for the Brooke Bond Taj Mahal TV commercial which sprang him into the homes of all of India. And it is still etched in many of our minds from that era.

Forbes, a few years ago gave us an insight into what went into the making of the TVC and how it chose the tabla magician to endorse the brand.

Th tea brand was launched in 1966 and was seen as catering to upmarket “western” consumers. Research had revealed the even the aspirational middle class had started to take to Taj Mahal tea. The company decided to relaunch it in the eighties and broad base its appeal.

Connoisseurs of tea, research suggested, put colour, smell and taste as criteria for choosing a tea brand. The tea leaves used in the Taj Mahal had a distinctive brown colour and an intoxicating aroma. They also had a flavour which could only come after the meticulous vetting process done by the tea master, a task that requireds immense effort and dedication.

The relaunch therefore had to bring in Indianness into the communication. Added to the western perception of Taj Mahal tea, it would be the perfect blend to broad base the messaging and communication.

HTA was the advertising agency and it hired film maker Sumantra Ghoshal to make the TVC. KS Chakravarthy, yes our very own Chax , and KV Pops Sridhar were at the agency then. Chaks was the copywriter then and his love for musical instruments, especially the tabla, thought Zakir Hussain would be the perfect choice as he reflected both western and Indian values. He lived in the US, yet he played the tabla – an Indian instrument -the world over, and with the best of musicians globally.

It was decided that the backdrop would be the iconic Taj Mahal in Agra and the film would portray Zakir practising on his musical instrument with his long locks of hair flying as he was immersed in his riyaaz. His dedication to riyaaz would be akin to the hours in the lab that a tea master would take to come up with the perfect blend.

Taking a break, Zakir was seen sipping a cup of tea. And a female voice stated “Wah Ustaad wah!” Zakir in turn replied: “Arre Huzoor, wah Taj boliye” in his inimitable style. The voice over for the commercial was given by the famed Harish Bhimani.

The TVC ran on state-owned broadcaster Doordarshan and it struck a chord with the masses. Not only did Zakir’s tabla playing equate the idea of perfection, the Taj Mahal monument was also rated as amongst the wonders of the world. And the rest, as they say, is history.

The brand later used other musicians like Niladri Kumar on the sitar and Rahul Sharma on the santoor in its TVCs and Zakir, himself appeared with other celebs like Ruby Bhatia and Alisha Chinai, but what we recall even to this day is the first TVC which featured him. Such was the power of the first ad.

Zakir would also be involved in Hollywood either making an appearance or composing music for films like Apocalypse Now, The Second Best exotic Marigold Hotel, and Monkey Man, according to ImDb.

The son of tabla legend, Ustad Allahrakha Khan, Zakir Hussain Allaraka Qureshi is survived by his wife Antonia Minnecola and two daughters Anisa and Isabella Querishi. He will be sorely missed by them and his two brothers Taufique and Fazal Querishi – both tabla players of renown. And of course he will be missed by millions of fans of classical Indian music and the art and style of the tabla as performed by Zakir Hussain.

December 16, 2024
Titan zips into fragrances with Fastrack perfumes

MUMBAI: It’s moving on to a new track. Youth fashion brand Fastrack has moved into the premium mass fragrance market with the launch of a new perfume range which is catering to the growing demand for affordable yet high-quality fragrances.

The target audience: Gen Z. The Indian perfume market is experiencing rapid growth, particularly in the value segment (sub-Rs 1000). This surge is driven by a new generation of consumers who prioritise personal care and self-expression. With increased awareness and the influence of social media, more and more people are recognizing the power of fragrances to enhance their personality and lifestyle.

Through consumer research, the brand has identified key occasion-based usage scenarios and developed fragrances that perfectly complement these moments.

“The Indian fragrance market is experiencing a significant shift. Our research shows that young Indians are ready to graduate from deodorants to fine fragrances, but they seek affordable options that don’t compromise on quality,” stated Titan Co CEO fragrances & fashion accessories division Manish Gupta. “The launch addresses a critical market gap in the affordable premium segment, as young consumers increasingly upgrade from deodorants to fine fragrances. These cohorts use fragrances not just as a grooming essential, but as a means of self-expression and style enhancement. As a trusted youth brand, our new perfume range is uniquely positioned to serve this emerging consumer base with premium fragrances that align with their lifestyle and aspirations. “

The new collection comprises six distinct fragrances. For men, the range includes Night Out, a sophisticated woody fragrance with oriental notes; Rush, a fresh woody scent for dynamic personalities; and Ease, a classic fougère for everyday confidence. The women’s collection features Lush, an indulgent floral fragrance; Girl Boss, a powerful floral scent for the modern professional; and Wander, an oriental fragrance for the free spirit.

Fastrack’s new range is strategically priced at Rs 845 for 100ml, targeting the high-potential sub-Rs 1,000 segment.

Fastrack has released two engaging films that resonate with the values and aspirations of Gen Z. Sick Leave celebrates the importance of mental health and self-care, challenging traditional notions of workplace culture. Date – a twist you didn’t see coming emphasises the importance of empathy, understanding, and authenticity in modern relationships.

December 13, 2024
Netflix looks to spread Squid Game 2 fandom, partners with Duolingo for Korean language course

MUMBAI: K-Dramas, K-Pop are all the rage amongst India’s Gen Z and Gen Alpha. And there’s a fascination with all things Korean whether makeup or food. or Korean wear And to tap into that demand, mobile learning platform Duolingo has partnered with Netflix’s global sensation Squid Game to promote Korean language learning through a unique and immersive campaign.

Titled Learn Korean or Else, the initiative blends Duolingo’s signature humour with the high-stakes intensity of the hit series, inspiring fans to commit to their Korean lessons just in time for the highly anticipated premiere of Squid Game Season 2 on 26 December 2024.

As part of the campaign, Duolingo has updated its Korean course to include phrases and keywords inspired by the show, deepening fans’ connection to its cultural and linguistic nuances.

As per the press release Duolingo is adding over 40 keywords and phrases from Squid Game to its Korean course, enabling learners to connect even more closely with the series.

By learning Korean, Squid Game fans can appreciate the renowned series on an entirely new level, experiencing dialogue, expressions, and cultural context in ways only possible through understanding the language.

“We saw a 40 per cent increase in Korean learners just after Squid Game Season 1, underscoring the powerful connection between entertainment, culture, and language learning,” said Duolingo CMO Manu Orssaud. “This campaign allows us to continue that momentum in a way only Duolingo can—with humour, intensity, and a bit of chaos! We hope fans will accept Duo’s challenge to learn Korean and immerse themselves in the experience.”

“Great stories can come from anywhere, and last year, about 13 per cent of hours viewed on Netflix in the US were non-English titles — with Korean, Spanish, and Japanese stories attracting the biggest audiences. Embracing the authenticity of these local stories is important to us. Duolingo was the perfect partner for Squid Game Season 2 because not only did we see fans gravitate toward the app to learn Korean after Season 1, but also as a brand, they were willing to go bold with us,” said Magno Herran, Vice President of Partner & Brand Marketing at Netflix. “We discovered a lot of shared traits between Duo the Owl and the Pink Guards — very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration.”

The partnership leverages Duolingo’s beloved mascot, Duo the Owl, who has taken on the role of a Squid Game Pink Guard. Like the series’ challenging environment, Duo isn’t afraid to raise the stakes. Whether chasing down users in videos or appearing at fan events and on billboards, Duo reminds fans to learn Korean or “face the consequences”.

Campaign Highlights

● Creative Series: A suspenseful teaser video introduces Duo as a Pink Guard, setting the stage for the Learn Korean or Else message, which will also run on Netflix’s ad-supported plan. Following the teaser, an extended music video, directed by Warren Fu (Dua Lipa’s Levitating and Megan thee Stallion feat. RM’s Neva Play) and choreographed by award-winning dancer and choreographer Sean Bankhead, features Duo leading a high-energy dance routine with guards in a K-pop remix of Squid Game’s Pink Guards as they humorously chase a learner who forgot to complete their Korean lesson. The cinematic videos will air across YouTube, TikTok, and Instagram.

● “Korean or Get Eaten”: Netflix’s music lab team created a K-pop remix of the ominous song, Pink Guards, now available on Spotify. The track Korean or Get Eaten, uses a naming convention Duolingo employs for its music tracks to playfully threaten learners to do their lessons (e.g. Japanese or Broken Knees, Spanish or Vanish). The lyrics, performed in both English and Korean, spotlight the recognisable Red Light, and Green Light game played in Squid Game and feature hidden threats in Korean, only understandable if you did your Korean lesson (e.g. 살아 남아야지 Don’t you wanna survive? 빨리 외워 “Hurry up and memorize it). The track supports the campaign’s dance challenge on social media, encouraging fans to engage with Korean culture through a fun, viral music experience.

● TikTok Interactive Game Filter: An exclusive TikTok filter, inspired by the show’s Red Light, Green Light game, lets users test their Korean skills with voice-activated challenges featuring Duo as Squid Game’s menacing doll in the iconic pink suit.

● Out-of-Home Stunts: In true Squid Game style, Duolingo and Netflix are taking over Koreatown billboards in LA, and NYC, with cryptic Korean messages challenging viewers to “learn Korean to stay safe”. In an unforgettable live stunt, Duo and his Pink Guards will hack Netflix’s iconic Sunset Boulevard marquee billboard, replacing the English words with Korean, in their menacing attempt to influence fans to learn the language.

As fans eagerly await Squid Game Season 2, Duolingo is set to bring them closer to the action than ever before—through language. With viral social content, immersive fan interactions, and innovative language learning challenges, Duolingo’s Learn Korean or Else campaign will be impossible to ignore.

December 12, 2024
Cashfree Payments unveils ‘Move Fast’ campaign with Rajkummar Rao as face

MUMBAI: When the magic of Bollywood meets the momentum of fintech, you know something extraordinary is brewing!

Imagine the thrill when two of the world’s favorite obsessions-money and movies-come together under one spectacular campaign.

Cashfree Payments, India’s leading payments and API banking platform, has just made a blockbuster move by launching its electrifying brand campaign, ‘Move Fast,’ and roping in the versatile and much-loved Rajkummar Rao as its brand ambassador. A strategic power play that blends speed, agility, and innovation, this campaign is all set to fuel India’s digital dreams. And while Rao’s charm graces the campaign, we can’t help but hope he leaves “Stree” behind and steps into a fast-paced, tech-powered future!

The Move Fast campaign features a dynamic digital film starring Rao, portraying how Cashfree Payments empowers merchants of all sizes with seamless onboarding, faster payments, and unparalleled support. With its sharp focus on agility, the campaign positions Cashfree Payments as the go-to solution for businesses seeking efficiency and reliability in their payment operations.

Cashfree Payments, CEO & co-founder, Akash Sinha shared the vision behind the campaign, “We are excited to welcome the talented Rajkummar Rao as the brand ambassador. Our refreshed brand centres around one core idea: ‘Move Fast’. With us, businesses can adapt and grow confidently, knowing we support their evolving needs. ‘Move Fast’ isn’t just about the present; it’s about partnering with businesses for the future and empowering them to stay ahead of the curve. With Rajkummar Rao onboard, this campaign reinforces our commitment to providing businesses with the speed, flexibility, agility and support they need to grow and thrive in an ever-evolving digital world.”

The campaign emphasises Cashfree Payments’ industry-leading services, including one-day onboarding, swift issue resolution, and reliable settlements, ensuring minimal disruption to businesses. Its tagline, Move Fast, encapsulates the brand’s mission to support businesses in overcoming barriers and unlocking growth.

Sharing his excitement, Rao commented, “I am thrilled to be part of the Cashfree family. Today, digital payments have become an integral part of our daily lives, making transactions smoother and more efficient. Partnering with a brand that has been at the forefront of the fintech revolution and empowering Indian businesses to scale and move fast is both inspiring and rewarding. I’m proud to be a part of this journey.”

Campaign Highlights

. The campaign features a digital brand film conceptualised by Cashfree Payments’ in-house team in collaboration with OML, showcasing the brand’s agility and innovation.

. A refreshed logo incorporates the tagline Move Fast to reinforce the message across platforms.

. The campaign leverages digital channels, outdoor advertising, and offline platforms, going live on 9 December 2024.

Cashfree Payments, head & senior director of marketing, Aditi Olemann outlined the broader vision, “At Cashfree Payments, we are shaping the future of digital payments by making them inclusive and accessible to businesses of all sizes—whether it’s a startup in a small town or a large enterprise in a metro city. Our new tagline, ‘Move Fast,’ embodies the core of what we deliver: speed, reliability, and operational efficiency. With this brand refresh, we’ve reimagined Cashfree Payments to not only reflect our growth and evolution but also to capture the exciting path we’re charting for the future.”

With services trusted by over six lakh businesses, Cashfree Payments processes over $80 billion in transactions annually. Its innovative solutions, including Secure ID, flowWise for payment orchestration, and Risk Shield for fraud monitoring, have set benchmarks in the fintech sector.

As Cashfree Payments deepens its presence in India, the company is also expanding its operations globally, particularly in the UAE through its acquired partner, Telr. Its focus remains on redefining how businesses approach payments, onboarding, and growth.

December 9, 2024
National Payments Corp launches campaign for its Rupay mobility card

MUMBAI: It’s bringing out all its aces in a bid to create awareness and boost adoption of its card. Retail payment and settlement body National Payments Corp of India (NPCI) has launched a campaign, “RuPay On-The-Go,” which is promoting its pre-paid RuPay National Common Mobility Card (NCMC). This campaign showcases the RuPay NCMC as the ultimate payment solution for seamless transit, offering unmatched speed, convenience, and user-friendliness.

The RuPay NCMC is a payment solution that addresses the challenges of India’s transit ticketing systems. With its unified, open-loop, and interoperable design, the card consolidates payments for metro, bus, tolls, parking, and retail into a single, seamless solution. With the stored value function, travelers enjoy swift, offline transactions, ensuring a quick and uninterrupted journey, even without internet connectivity. The card can be used for travel on metros in cities like Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, and Kanpur, as well as bus services in cities like Mumbai, Guwahati, Haryana, Jammu, Srinagar, Himachal and Aurangabad.

The RuPay On-The-Go new ad uses a clever tactic asking users to flip the ad which has two cards featured upside alongside each other to clearly communicate that it’s easy to use across different modes of transport. It highlights RuPay NCMC’s role as the ideal companion for dynamic individuals who value time and efficiency through its multimodal utility across metros and buses. The contactless symbol on RuPay cards reinforces its association with public transit, while the card’s versatility as both a transit and payment solution, cements its position as a go-to choice for modern, on-the-move lifestyles.

NPCI chief of products Kunal Kalawatia highlights that the card offers a quick and convenient transit payment solution.He adds: “It’s not just a payment method, it’s a lifestyle enabler. Designed for those who push boundaries and demand more from every moment, this campaign positions RuPay as the perfect partner for efficient and seamless transit. By expanding this contactless payment option across metros and buses, we are committed to making the daily commute smoother for millions across the country.”

NPCI is the leading authority for retail payments and settlement systems in the country, having revolutionised the way payments are made with its robust infrastructure and innovative products like RuPay, IMPS, UPI, BHIM, AePS, NETC, and Bharat Connect.

For further information on obtaining a RuPay NCMC, users can visit participating banks, metro stations, or designated transport offices to get started on their seamless transit journey.

December 9, 2024
Kuku FM ropes in Dulquer Salman for ad campaign to appeal to southern audiences

MUMBAI: Kuku FM has got the south of India on its radar. The company has enlisted south Indian star Dulquer Salmaan to star in a new campaign which is aiming to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana in a bid to bring regional stories and audiobooks closer to the hearts of millions.

The TVC has been made in Tamil and Malayalam, with dubbed versions in Kannada, Telugu, and Hindi, to connect with India’s linguistic diversity. The campaign, titled Redefining the Art of Storytelling, will roll out in two phases, starting with social media and later expanding to television, OTT platforms, and offline channels.

With content in eight languages across multiple genres, Kuku FM aims to make storytelling accessible and relevant to listeners across regions.

Dulquer, a household name known for his versatility and appeal prominently among southern audiences, embodies Kuku FM’s values of authenticity, innovation, and customer-centricity. His deep connection to storytelling, nurtured from childhood, shines through the new TVC, where he recalls the comforting tales narrated to him by his grandmother.

To view the TVC click here: https://www.youtube.com/watch?v=nUNzrecT3PU&authuser=0

“With Kuku FM, I’m excited to revisit the roots of storytelling and invite listeners to embark on a journey of self-discovery and inspiration with their vast genres and collections with Kuku FM,” Dulquer shared.

“Storytelling is an art that transcends time, culture and language barriers,” said Kuku FM co-founder & CEO Lal Chand Bisu. “With Dulquer, we’re thrilled to explore new horizons in southern India, a region that’s rich in languages, history and stories. Our mission is to empower our listeners across Bharat with stories that entertain, educate, and inspire. By partnering with an icon like Dulquer who is a versatile actor and truly understands the craft of storytelling, we’re not only celebrating the past but also reinventing how stories are shared in the digital age. Dulquer is a prominent actor who is well-regarded among younger audiences and families, positioning him as a relatable figure for listeners across diverse age groups. Furthermore, his influence extends beyond the realm of cinema into the digital space, thereby aligning perfectly with our vision at Kuku FM.”

“Our storytelling OTT platform has experienced exceptional growth in our southern user base, with over one million monthly active subscribers from these regions, now accounting for 35 per cent of overall platform engagement,” shared Kuku FM VP of revenue growth Sachin Singh. The demand for southern language content has also seen a dramatic rise, with a five times increase in monthly new subscriber additions over the past year.

Dulquer stated, “Kuku FM is doing something truly innovative by reinventing storytelling in a way that blends tradition with modernity. As someone who finds stories to be central to my craft and passion, I’m thrilled to be part of a journey that celebrates the soul of south India’s storytelling legacy while making it accessible for today’s generation.”

Are the south Indian folks listening?

December 4, 2024
Indian Bank launches ‘Khabar Nahi, Khabardar Bano’ campaign against cyber fraud

Mumbai: Indian Bank has launched a digital campaign titled ‘Khabar Nahi, Khabardar Bano’ to educate customers about the growing threat of cyber fraud and empower them with preventive measures. Conceptualised by Goldmine Advertising, the bank’s digital agency on record, the campaign uses relatable scenarios to address the social stigma and embarrassment that often accompany falling victim to online scams.

With the rise in digital transactions across India, cases of cybercrime and payment fraud have become increasingly prevalent. Through this campaign, Indian Bank aims to create awareness about different types of fraud while equipping customers with practical tips to safeguard themselves. This series of engaging films highlights various cyber threats and underscores the importance of vigilance in the digital age.

Goldmine Advertising group creative director Imran Khan Hanafi shared, “Each film delves into a specific type of fraud, offering viewers clear insights on how to identify and avoid these scams. The campaign taps into the relatable insight that becoming a victim of fraud often leads to social scrutiny, using humour and authenticity to deliver a memorable message.”

Goldmine Advertising associate vice president of brand solutions Shivani Desai added, “There’s a deep-rooted fear of judgment that stops people from talking openly about online scams. Our goal was to not just make films, but also raise awareness while connecting personally with people. We wanted to build a connection with viewers while offering practical advice that feels approachable rather than overwhelming.”

The films take a lighthearted yet impactful approach, ensuring the message resonates with a wide audience

Indian Bank remains committed to ensuring the safety of its customers in the digital banking ecosystem. Through ‘Khabar Nahi, Khabardar Bano,’ the bank continues to reinforce its dedication to building a secure and informed banking community.

December 4, 2024