ITV

Category: Ad Campaigns

  • INORBIT launches #TweetYourLove campaign

    INORBIT launches #TweetYourLove campaign

    MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show their love for a kid by simply tweeting and to every tweet done, Inorbit Malls donated a gift to an underprivileged kid on Children’s day. Several heart-warming tweets poured in using the hash tag #TweetYourLove. Close to 1000+ tweets were received in a span of 2 hours on Children’s day between 4 to 6pm and Inorbit Malls trended nationwide on rank 8.

    Commenting on this initiative, Inorbit Malls Marketing and Corporate Communications Head Naviin Ibhrampurkar said, “Inorbit is proud to roll out such noble initiatives. We wanted to celebrate Children’s day in a different way and do something meaningful for children. We are glad we received such an overwhelming response from all across India.”

    “Save The Children India is proud towards its partnership with Inorbit. We are thankful to Inorbit for having this campaign around children's day. The campaign will brighten the lives of children with special needs. We would like to appeal people and corporates to come forward and support Nutrition, education, therapeutic interventions and skills training to children and youth with disabilities and help us bring joy to children with special needs this Children's Day and International Day for Persons With Disabilities which is on 3rd December.”, said Save the Children India Jyoti Nale – Tajane, Programme.

  • Faber-Castell India announces annual offline campaign ‘Art With Purpose 2019’

    Faber-Castell India announces annual offline campaign ‘Art With Purpose 2019’

    MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.  

    According to Faber-Castell, various forms of art and creativity are not just a tool for education or hobby that children engage in. There is an additional aspect to art, which is expression- of opinions, thoughts, emotions and beliefs; art is a strong and traditional form of personal expression. And this idea is the heart of Art with Purpose, where Faber-Castell attempts to redefine art as a form of expression for children across ages. 

    Speaking at the campaign’s launch Marketing Director- Nisha Sara Jose said “We desire to make ‘Art with Purpose’ one of the most aspirational program which is recognized in educational sector as National Level Art contest that adds value to their overall curriculum and help build better individuals for tomorrow.”  

    This initiative by Faber-Castell India builds sustainable association between educators & students by focusing on the aspects that influence overall development of children through Art while also making sure the students experience the brand and the values it stands for.

    The program will run in three phases: School Enrolment, School Level Evaluation, Regional level evaluation and finally, National Evaluation. 12 Winners get a chance to visit the Faber-Castell factory in Goa in January 2020.

  • Fujifilm India launches ‘Never Stop’ Campaign

    Fujifilm India launches ‘Never Stop’ Campaign

    Mumbai: Fujifilm India Private Limited, a pioneer in imaging technologies has announced the launch of its latest brand campaign for its globally proclaimed “Never Stop” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate mindset committed to taking on new challenges with best-in-class technologies in different sectors.

    The new film titled, ‘Never Stop’ highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. It illustrates how the company is a commitment to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials, and imaging solutions.

    With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian Family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.

    The new digital film is a reflection of how the brand mirrors its values and convictions through the concept of Never Stop. It revolves around an endearing old Indian couple visiting the hospital for wife’s health check-up. The story unfolds by highlighting how the granddaughter tries to cheer her grandmother by capturing the moment with Instax and further spreads a smile on her grandfather by showing him the instant film of his happy wife.

    As the Lady is taken for various checkups, the video highlights Fujifilm’s Advanced Diagnostic Imaging System that comes with top-notch technologies. The film beautifully captures the raw emotions of the family as the doctor examines the reports of the patient and delivers the happy news of a normal report. The film ends with a content family returning home where the grandson captures the happy moment in his Fujifilm digital camera.

    Fujifilm India Pvt Ltd Managing Director, Haruto Iwata Said, “With our “NEVER STOP” brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that a business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products and services. The digital film has been designed in line with our belief and showcases our transition from a company focused on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issue.”

    Hammer Communications, Brand & Marketing Communication Consultant Sanjib Dey adds, “In line with Fujifilm’s global “NEVER STOP” the campaign, we wanted to shed light on the Brand’s: “IMAGING expertise, unwavering INNOVATION drive and an INSPIRATIONAL urge to solve social challenges” in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”

    The film, conceptualized and created in collaboration with Hammer Communications will premiere on 11th, November 2019 across all digital platforms and leading OTT boards like Hotstar, Netflix, Amazon Prime, etc. Along with this, the brand would also be promoting the ‘Never Stop’ campaign through print and digital mediums across India. Additionally, the brand is heavily advertising on popular news portals, metro stations, airports and hospitals displaying its medical applications.

    Following its reinvention, Fujifilm Holdings is not only active in the field of photography but also a range of other fields. They include the health care business, which incorporates medical devices, pharmaceuticals, regenerative medicine, cosmetics and, other products. Along with highly functional material businesses, which produces various display materials. In addition, Fujifilm has a document business, which provides a range of solutions and services linking with multifunction devices and printers

  • Paragon launches #WhatsYourStimulus campaign

    Paragon launches #WhatsYourStimulus campaign

    MUMBAI: Paragon has recently launched its digital campaign #WhatsYourStimulus. The campaign is a fresh take on finding your passion and fueling it right. Targeted at over 7 million youth spanning across college students, creative professionals, vloggers, and bloggers, between the age group of 18-30 years, the campaign emphasizes the importance of finding your passion and following it with all your heart.

    The campaign has been conceptualized by Bangalore based eCommerce & creative agency, Tenovia Solutions and features artists – Rinosh George, Rapper/Actor, and Akash Prabhu, Fitness Enthusiast who found their Stimulus in music and fitness respectively.

    In an age where millennials hope to make their passion their profession, Paragon – one of the most established Indian footwear brands, harps on how one's stimulus has to be reinforced every day. With its latest #WhatsYourStimulus campaign featuring leading digital content artists in the country, Paragon seeks to establish its latest collection – Stimulus as a stand-alone young footwear brand.

    According to Tenovia Solutions CEO Murali Balan, the new digital campaign has been made at a time when the pride of being a millennial and following your passion is swelling across the nation. The commercial captures the essence of this emotion and encourages viewers to create their own videos of what passion means to them. Winners will get prizes worth Rs. 3 lakhs, out of which the best video will win a sum of Rs. 1 lakh.

    Paragon Executive Vice President of Marketing Navin Thomas, further adds, "With this campaign, Paragon's Stimulus also aims to have a great impact on the perception of affordability and fashion when it comes to footwear for the youth of today. The Stimulus footwear ranges between Rs. 399 and Rs. 999, without compromising on quality and comfort. Our aim is to make Stimulus synonymous with today's youth's go-to footwear brand as they chase their passion.”

    To participate in the #WhatsYourStimulus campaign consisting of 1 video challenge, the user has to create a video of their passion and what drives him or her and upload the video on any two of their social handles. The brand has to be tagged with the hashtag #WhatsYourStimulus. The user then has to share these URLs along with their details as part of the registration process on www.paragonfootwear.com/wsycontest. Winners will get prizes worth Rs. 3 lakhs, out of which the best video will win a sum of Rs. 1 lakh. The brand aims to receive multiple platform based entries in a span of 45 days (November end). The winner will be announced in January and the brand will also announce weekly winners.

  • Flipkart Fashion launches fourth edition of ‘India Ka Fashion Capital’ campaign

    Flipkart Fashion launches fourth edition of ‘India Ka Fashion Capital’ campaign

    MUMBAI: Flipkart Fashion has launched fourth edition of ‘India Ka Fashion Capital (IKFC)’ campaign. The campaign builds on the previous three that established Flipkart Fashion as the go-to-fashion destination for all shoppers across the country. This edition built around the theme ‘Don’t Stress, Karo Impress’ addresses the stressors that many consumers face around online shopping for their fashion needs. 

    Offering the largest collection of trends, celebrity inspired styles, an easy 30 days returns and 100% refund policy, along with a host of genuine brands, Flipkart Fashion promises to make the best of your fashion shopping experience.

    The campaign will go live on television and digital platforms for a period of over five weeks until December 15. Apart from 4 TVCs, consumers can also expect a plethora of curated digital content. From short videos talking about the benefits of shopping on Flipkart Fashion to a host of social media challenges, consumers can expect to see Ranbir and Alia in various engaging and interactive formats.

    Alia Bhatt and Ranbir Kapoor will appear on-screen for the second time this year for the latest edition of Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign. Looked upon as fashion icons by millions of young Indians, the two stars will encourage India’s large and growing base of internet users to overcome their shopping hesitancy and fashion inhibitions through the newest offerings and trendiest selections on Flipkart Fashion.

    n addition to Alia Bhatt and Ranbir Kapoor, Flipkart Fashion will also collaborate with top fashion influencers across the country. These influencers through their interesting content formats will educate consumers to overcome any stressors and make the right purchase decisions. Through this integrated approach, Flipkart Fashion aims to engage with a diverse audience across the country, celebrating all things fashion.

    Sharing his views on the latest edition, Flipkart  Vice President and Head of Marketing Vikas Gupta, said, “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. They are not only fine actors, but also hugely popular style icons. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we  are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”

  • Spykar’s Vintage & Rare campaign witnessed a whopping reach of over 125 mn

    Spykar’s Vintage & Rare campaign witnessed a whopping reach of over 125 mn

    Mumbai: India’s leading fashion denim brand Spykar launched their latest campaign VintageandRare to introduce the limited edition Vintage & Rare Collection of denims that are inspired by aged whiskey.

    Just as spirit tastes better with age, so is true for denims. The older the denim the more character it has. Spykar’s Vintage & Rare collection jeans are pre-aged 18 years using authentic treatments and various wet & dry processes to help achieve the distressed, mended, long preserved vintage look. These jeans are handcrafted by skilled artisans and are made with eco-ethical practices. Spykar’s Vintage Jeans are a blend of Vintage Vibes with Contemporary cuts for young men.

    Buyers get a complete experience of great crafted denim with a choice of preserving it in a specially designed wooden cask.

    The VintageandRare campaign was a great media mix of traditional and new age media – hoardings, airport branding, print, radio, all of the digital amplification by Celebrities and fashion bloggers on their social media handles,a collaboration with leading news app Inshorts  which together garnered an effective reach of 125 million plus across the country.

    India’s leading RJ, Mallishka and her counterparts were been on-boarded to spread the word. Spykar roped in celebrities that included leading bollywood actor Rajkummar Rao, MTV youth icon Rannvijay Singha, and sports sensations like Sunil Chhetri & Gurpreet Singh who unboxed the Vintage & Rare Limited Edition Collection denims on their respective social handles.

    The celebrities gave a sneak peak of the wooden cask packaging on their Instagram stories. . After much build-up, the contents of the wooden casks were finally revealed. On the day of the launch, the celebrities unboxed the specially curated wooden cask and introduced the Vintage and Rare limited edition denims. Here, the celebrities have shared their personal experiences and stories about being 18.

     The next phase of this campaign included India's top fashion bloggers promoting the limited edition Vintage & Rare Jeans on their Instagram handles through posts and insta-stories. The overall media mix helped create an impactful buzz.

    Sai Sangeeta Israni, GM Marketing,   Spykar Lifestyle said, “ The campaign story was weaved around the concept ‘Born 18’ to highlight the importance of being 18.One doesn't have to wait 18 years to get into a pair to kindle or re-kindle your 18-years-old spirit. Our creative expression for this is – Born 18. This Vintage & Rare Limited Edition Collection of denims have been aged to look 18-years-old. An interesting product, with an interesting packaging and an interesting unveiling – has been well received by the fans. A perfect blend of artistry and fine craftsmanship, the Vintage and Rare collection is another feather on cap for Spykar’s forte in product innovation.”

    The campaign has received an overwhelming response, triggering exciting conversation and amazing traction for the brand.

  • Dove celebrates freedom from hair stereotypes with #AapkeBaalAapkiMarzi

    Dove celebrates freedom from hair stereotypes with #AapkeBaalAapkiMarzi

    This Independence Day Dove takes forward its long-standing narrative on societal benchmarks of acceptability by encouraging women to talk about stereotypes attached to their hair. Dove’s #AapkeBaalAapkiMarzi campaign highlights the biases women face solely because of how they wear their hair and urges them to break free from the shackles of a narrow perception of beauty.

    For most Indian women being told to grow their hair long and black is the earliest memory of ‘beautiful’ imbibed in them. Slowly, the stereotype becomes jarring and evident as most movies, advertisements and societal norms depict long, straight black hair to be the symbol of beautiful women, concretizing the biases that exist. For instance, an earlier study by the brand, in collaboration with Hansa Research, found 71% of Indians think short, coloured and curly hair is less beautiful than long & straight hair. This approach creates a tendency for women to measure their beauty on the scale of social norms, making them feel under-confident and diffident. The typecasting limits choices for women who conform to pre-defined standards of ‘beauty’ to be socially acceptable.

    Dove’s new campaign, developed by Ogilvy India, is an endeavour towards addressing these archaic, pre-defined stereotypes and encouraging women to stand tall and wear their hair as they like #AapkeBaalAapkiMarzi in the true spirit of Independence Day.

    Harman Dhillon, Vice President, Hair Care, Hindustan Unilever said, “Dove recognizes and realizes the impact typecasting can have on an individual’s being. For over 60 years, Dove has showcased the beauty in diversity. Through our campaigns we try to create awareness around and break the narrow definition of beauty, creating a space where women feel nurtured and liberated from societal beauty barriers. There is a lot more to be done to create a systemic change in mindsets and celebrate the individuality and independence of women.”

    Unveiled on Independence Day, the campaign shares the story of real women Farishte, Huda and Pia, how they view their hair vis-a-vis how the society perceives them. In an inspiring and moving narrative, it draws focus to the conditioning that women undergo, early-on, towards hair beauty norms. Whether it is short or grey hair, curly or coloured hair, it is the time women are the creators of their beauty standards and feel free to choose for themselves, that reflects their true personality.

    According to Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy India (West), “As a brand that celebrates inclusion, we at Dove decided to celebrate the inclusion of all kinds of hair, in a society that has glorified just one kind of hair. Straight, long and black. After all, the freedom to do what one wants with one’s hair is implicit in the fight for emancipation. We interviewed women across the country to arrive at these inspiring stories. These women were left in a dilemma at some stage in their lives, all because they didn't conform to society's idea of beautiful hair. Instead of succumbing to societal bondage, they continued to wear their hair their way and emerged even more triumphant because of it. These are their stories. Stories that helped us arrive at our campaign idea, #AapkeBaalAapkiMarzi. What better day, than Independence Day to share these stories of freedom and diversity with every woman of India.”

    With campaigns like #AapkeBaalAapkiMarzi, Dove hopes to ignite a conversation amongst women, across generations, on experiencing biases and the need to overcome them –to inspire others who have held back so far. #AapkeBaalAapkiMarzi gently pushes for a change in outlook – one that is more accepting of women without pre-conceived notions, allows them to make their own choices without the fear of being judged and takes a step towards truly liberating women.

    AGENCY CREDITS

    Client: Hindustan Unilever

    Brand: Dove

    Agency: Ogilvy India

    Chief Client Officer, Ogilvy India: Hephzibah Pathak

    Office Leader – Ogilvy India (West): VR Rajesh

    Creative: Zenobia Pithawalla, Mihir Chanchani, Varun Sharma, Vishal Rajpurkar

    Account Management: Chitralekha Chetia, Deepika Das, Sanam Chowdhry, Rakshit Bohra

    Planning: Prem Narayan, Abigail Dias, Akhil Menon

    Production House: Curious

    Director: Vivek Kakkad.

    Executive Producer: Shahzad Bhagwagar.

    Producer: Vincent Gomes.

    Cinematographer: Maciek Sobieraj.

    Associate Director: Divij Kulkarni.

    Production Designer: Manisha Khandelwal

  • Uber’s new shared mobility campaign to help improve air quality

    Uber’s new shared mobility campaign to help improve air quality

    New Delhi: Uber, the world’s largest on-demand mobility company, announced the launch of #LeaveYourCarBehind, a campaign to encourage citizens to help improve New Delhi’s air quality by sharing mobility assets and choosing options such as ridesharing and carpooling, instead of the one-person-per-car routine. The campaign goes live on November 4, in tandem with the Delhi government’s ‘odd-even’ initiative.

    Through this campaign, Uber aims to raise awareness about the impact of personally-owned cars on the city’s air quality, and encourages citizens to come together to pave the way for smarter, cleaner and more sustainable cities. The campaign is being supported by associations like URJA (Apex body of Resident Welfare Association), Delhi Clean Air Forum and the Lung Care Foundation.

    Speaking about the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said, “At Uber, we strive tirelessly to solve issues of urban mobility that our cities face today. We believe that magic happens when people come together, and it’s only then that we can truly strive for cleaner and smarter cities in the times to come. Through our #LeaveYourCarBehind campaign, we want to encourage residents to choose shared mobility solutions over private modes of transport.”

    With varied mobility offerings such as UberPOOL, Uber Auto, UberMOTO and UberGO, Uber is providing the residents of the National Capital Region a wide range of affordable and reliable transport options to encourage them to leave their cars behind for seamless, affordable, safe and convenient commutes.

  • Want to be movie stars in Housefull 4? join Likee to make it happen

    Want to be movie stars in Housefull 4? join Likee to make it happen

    MUMBAI: Likee, a global short video creation app, has joined hands with the upcoming movie Housefull 4. While everyone is waiting enthusiastically for the much-awaited comedy movie, Likee users can have fun by becoming the main characters of the movie through the app.

    Celebrities from Housefull4: Akshay Kumar, Riteish Deshmukh, Kriti Sanon, Kriti Kharbanda and Pooja Hegde showed up in a meetup held on Oct 23 to engage with movie enthusiasts. Ten Likers attended the activity and had great fun posing for pictures with the lead Starcast. 

    Only with a single click, users can transform into the characters of Akshay Kumar, Bobby Deol, Riteish Deshmukh, Kriti Kharbanda, Kriti Sanon and Pooja Hegde as played in the upcoming film Housefull 4 by a face-gradient function.

    The function is an innovative feature called Superme Morph in Likee, which has been trending as #LikeeMorphing with approximately 600M views so far.

    By uploading a clear front-facing photo, users can transform themselves into male or female star characters, Da Vinci's paintings like Mona Lisa, youth or aging transformations, or test which animal they may look like!

    Superme Morph, powered by facial recognition and image processing technology, can mark key points of facial regions and then automatically convert into the target appearance.

    Play with Likee and join hashtag #Housefull4 to have fun！

  • REEBOK AND ADIDAS UNVEIL RELEASE DATES FOR ALL-NEW INSTAPUMP FURY BOOST™

    REEBOK AND ADIDAS UNVEIL RELEASE DATES FOR ALL-NEW INSTAPUMP FURY BOOST™

    MUMBAI: Following a monumental announcement last week, Reebok and adidas have unveiled additional details around the launch of the all-new Instapump Fury Boost™ sneaker.

    The ultimate statement shoe, the Instapump Fury Boost™ is built for breaking free and creating the unexpected. The trailblazing Instapump Fury has long been the choice of influencers and iconoclasts. Now, with the unrivalled comfort of adidas Boost™ technology, it’s back to push the limits of design and performance.

    The Instapump Fury Boost™ will be available in three exclusive release packs, “Prototype”, “OG Meets OG” and “Black & White”:

    • “Prototype”: The “Prototype” model features the original colorway of Steven Smith’s ‘pullover’ Instapump Fury production sample. For the first time, this classic white, royal blue and solar orange Fury colorway will be released. In addition to celebrating Reebok's innovation legacy, the Instapump Fury Boost™ Prototype gives a subtle nod to adidas’ Boost™ revolution by incorporating the same mesh paneling used in the original UltraBOOST™.

    • “OG Meets OG”: The “OG Meets OG” pack salutes the inaugural Instapump Fury and UltraBOOST™ colorways. The Instapump Fury’s striking high-tech silhouette set it apart from the conventional sneaker scene. However, it was shoe’s daring OG colorway that made it a style icon. Convinced that the Fury had to make a visual statement, Steven Smith struck on an incendiary citron yellow upper, glowing against crimson and black accents. It was a bold choice that perfectly captured the Fury’s relentlessly inventive and independent spirit.

    • “Black & White”: The Black & White pack is made for the fashion-forward. Featuring immaculate monochrome uppers with a glimmer of metallic GraphLite, its bold futurism is offset by the organic warmth of raw gum outsoles. Clean and balanced, the black and white combination will complement any look and is set to become a street staple. A celebration of pure form, the Black & White pack stays true to Smith’s “no more than what you need” vision.

    Infused with revolutionary adidas Boost™ technology, the all-new Instapump Fury Boost™ is created for a whole new generation, receiving numerous tweaks and upgrades since its inception. Built for breaking free and creating the unexpected, Instapump Fury Boost™ is perfect fusion of Reebok and adidas innovation.

    The sneaker collection will be available for purchase at select Reebok stores, VegNonVeg, Superkicks, Flipkart and www.shop4reebok.com starting INR 18,999, November 15th onwards.