ITV

Category: Ad Campaigns

  • WCube launches #MaskPehenNaYaar Video Campaign

    WCube launches #MaskPehenNaYaar Video Campaign

    The global catastrophe has transformed our lives and the way we intend on carrying our livelihoods forward. As a country we have been on a rocky ride to the unlock phase giving patience and perseverance a ride for its money. The “new normal” of our lives today is just a facet different from what it was earlier.

    WCube Solutions, is a B2B buying enablement platform focused on ironing challenges of product quality and customer experience, keeping business sustainability at the core. With a mission to empower manufacturers and give a buyer a standardized experience, WCube aims to redefine the way B2B buying works fusing data analytics and product graphs. The company announced their brand launch with an awareness campaign “Mask Pehen Na Yaar”, focusing on the new normal of our lives with Masks and other personal protection products.

    #MaskPehenNaYaar is an initiative taken by WCube Solutions aiming to spread awareness about wearing masks, through this campaign they want to communicate that wearing a mask and doing the basic protection steps in your life is just an addition to the normal way of living and enjoying the moments, we used to pre-COVID. Going out to run some errands, commuting to work, meeting your friends – all these activities are still possible, just with a few minor additions. The first video launched today showcases the normalcy that we are trying to pull back in our lives with just a few precautionary measures that support us and our families. The wise choices of the society and little preaching to help the others also take such measures, can pull down the curve and give us the opportunity to lead life as it was pre-lockdown.

    Talking about this video and inspiration behind it, Mr.Karan Chandhok, Mr. Akash Mittal and Mr. Dhruv Chopra Co-founders of WCube said, “We have all created a new way of living our lives and cherishing those little moments now becomes critical as Unlock. Our lifestyle changes are a preface to the battle of combating COVID-19 and brining normalcy to our daily chores becomes more and more important. Our intent behind the campaign also has been to make people dance to the tunes of life with a few small additions such as masks, sanitizers, gloves and personal protection measures like social distancing. We are young brand helping enterprises and trade buy effectively, blending a new colour into the end consumer’s life with our products.”

    WCube is currently helping enterprises across industry categories with business continuity solutions for healthcare, retail, corporate offices, trade operations, construction units, facility management, and backend offices. The current product offering of a wide variety of products such as Masks, Sanitizers, PPE kits, Washable PPEs, Gloves and other sanitization products. A proprietary manufacturing and quality benchmark framework, has helped WCube craft a unique space for them in the business sphere.

    This campaign is launched in public interest to raise awareness and importance of wearing mask and to show the reality that this might have to continue for longer than expected since such a pandemic hasn’t been seen in a very long time and we are all looking for measures to combat this most effectively. 

    The upcoming videos will feature the Mask Police, an imaginative character who will encourage everyone to wear masks and keep a check on the ones who do not follow the safety protocol. 

  • Cashify unveils “Donate for Education” campaign to provide refurbished smartphones for students in need

    Cashify unveils “Donate for Education” campaign to provide refurbished smartphones for students in need

    NEW DELHI: Cashify, India’s leading recommerce marketplace to sell and buy old electronic gadgets, has launched a new  initiative called "Donate for education" to ensure students furthest from educational justice – have the support they need to continue to learn during the COVID-19 crisis. The initiative was in response to the company’s endeavour to democratize technology by making it accessible to all. 

    The company initially donated the smartphones to Delhi-NCR based NGO’s namely Mera Parivar as well as Avanti and they provided to the needy kids associated with them. With digital learning the new normal and to have a greater impact, the company unveiled the initiative for its consumers as well as partnered with two more Delhi- NCR based NGOs namely Saarthi and SSMI. Cashify encouraged its consumers to donate unused workable smartphones and which the company will refurbish them to provide it to the kids associated with the partnered NGOs. 

    Talking about the initiative, Cashify co-founder and COO Nakul Kumar said, “ The pandemic has opened a lot of eyes on who doesn't have access to technology and its significance in making an equal playing field, particularly for K-12 students.  The demand for technology has risen rapidly as schools went to digital learning models and through this activity "Donate for Education", we are attempting to help the understudies who don't have access to technology by giving free refurbished smartphones a fundamental assistance for students. "

    The consumer has to follow the steps below to donate the phone and contribute to the continuous learning of the underprivileged kids-: 

    1.     Find the idle smartphones in workable condition at home

    2.     Select the mobile brand & model

    3.     Share contact details & address 

    4.     Confirm the order and Cashify's executive will come for pickup

    5.     The phone is cleaned, refurbished and provided to partnered NGO’s who then give to associated kids

    Students receiving refurbished smartphones from Cashify will keep the smartphone permanently, further supporting them in their educational journey beyond the COVID-19 pandemic. For more information, please visit-: https://www.cashify.in/donate-for-education

  • Chimp&z Inc composes #HarBeatJingalala For Tata Sky, This World Music Day

    Chimp&z Inc composes #HarBeatJingalala For Tata Sky, This World Music Day

    MUMBAI: For World Music Day, Chimp&z Inc curated a social media campaign #HarBeatJingalala for Tata Sky. The campaign emphasized the importance of music in helping people to explore their creativity at home,  thereby uniting the rhythm of many hearts.

    Despite the pandemic outbreak and norms of social distancing, people’s hearts are in tune with the rhythm of love, happiness, and togetherness. The campaign gives a beat to this energy and collectively brings out a song to rejoice in. With the intention of bringing together diverse and original tunes from music enthusiasts across the nation, the call for entry started on 6th June 2020 on Instagram, Facebook, and Twitter with the initiation of the lyrics of the song. 

    Numerous budding artists, as well as accomplished musicians contributed to the final output of #HarBeatJingalala

    Instagram video link: (https://www.instagram.com/p/CBnyTIwjxOq/)

    As part of the campaign, the final Music Day video in collaboration with various influencers like musician Raghav Sachar was brought alive on 21 June 2020 and premiered on Tata Sky Music 815 & Tata Sky Music+ 817 along with the Tata Sky social media handles. The diverse tunes received from the musically inclined people from all walks of life were amalgamated into one song. Despite the challenges, this video synced the various tunes into one  cohesive composed song that reached over 1 million hearts.

    Chimp&z Inc  ceo and co-founder- Angad Singh Manchanda said,

    “Amidst the pandemic, it’s no surprise that people are hunting for inspiration within their homes to trigger their creativity.  The insight arrived when we looked at the current scenario closely and arrived at the conclusion that music brings people closer at all times. With the opportunity of celebrating World Music Day, we brought out the importance of music and gave a platform to those who are willing to sing out loud. Here’s hoping that #HarBeatJingalala makes our users sway to the magic of their tunes.” 

    Music Video Link: https://www.youtube.com/watch?v=-0FKQFHvlQY

  • Mother’s Recipe campaign ‘Your Traditions Our Pickles’

    Mother’s Recipe campaign ‘Your Traditions Our Pickles’

    NEW DELHI: There is a certain nostalgia to the process of making pickles. Mother’s Recipe, FMCG brand recently launched a social media campaign – ‘Your Traditions Our Pickles’ to revive the emotions of tradition. The campaign was launched with a purpose to strike a chord with its consumers amidst the pickle season. Whichever section of country one is from, pickle has always been an essential part of the earliest food memories attached to the home, be it dadi-maa ke recipe or chajje waali khushiyaan. The campaign evokes the people to relive beautiful reminiscences with Mother’s Recipe Pickles.

    The process of making pickles at home is an annual task, where most of the family members are involved; from procuring quality fruits from the bazaar, to mixing the right masalas as per the traditional recipe or drying it on terrace daily. Unripe mangoes, Lemons and chillies are some of the most popular types of pickles. The practice of pickle making is a journey in itself, both emotional and physical. In today’s time where we all are pressed against time with our busy schedule our dependence on ready products has increased but with no compromise on taste and quality. The objective of the campaign was to ease the process for the consumers and replicate the same taste with the same olden traditional recipes.

    Mother’s Recipe – Desai Foods, executive director, Sanjana Desai,   said “We have launched the campaign ‘Your Traditions Our Pickles’. The idea spurted when we realised that our culinary traditions cannot be contained by the threat of a virus, why should we miss out on the taste of tradition this summer? With all our campaigns we have always believed in striking an emotional chord with our consumers and their treasured memories. We have over 50 variants of pickles available for every taste. There are no added preservatives, no artificial colours, its made the traditional way with lots of love. ‘Pesh hai wohi ghar wala swad, wohi summer wala swad’

    The Mother’s Recipe products are available on its website www.mothersrecipe.com Recently the company has partnered with food delivery platforms like Swiggy & Big basket to distribute a range of products from its portfolio. The company is also ensuring that all the precautionary measures are taken such as the use of hand sanitizers, face mask, hand gloves, social distancing and minimal human contact followed during the pick-up and the delivery process.

    Campaign Credits:

            Brand Name: Mother’s Recipe
            Campaign Name: Your Traditions Our Pickles
            Campaign elements: Digital
            Creative agency: Triton communications
            Digital Agency: Social Panga
            Campaign Video Link(FB): https://www.facebook.com/imissmymothersrecipe/videos/303362547363914/

     

  • The Times Of India’s #WantMyPaper Campaign Calls For Reclaiming Right To Knowledge With The Daily Newspaper

    The Times Of India’s #WantMyPaper Campaign Calls For Reclaiming Right To Knowledge With The Daily Newspaper

    New Delhi: Newspapers have established themselves as a crucial part of every Indian’s daily quota of information. Due to their strong editorial policies and fact-checking mechanisms newspapers help quell misinformation, thereby generating an exchequer of trust and accountability with their readership. Keeping this in mind, India’s largest media house, The Times Group has launched the ‘Want My Paper’ campaign to empower Indians to reclaim news authenticity by availing the trustworthy daily newspaper.

    To combat the rise in fake news generation and distribution, and to provide greater insights about a variety of topics, ToI’s ‘Want My Paper’ Campaign asks the Indian audience to reclaim their right to legitimate and thoughtfully crafted information, and support expert journalism which is axial to maintain the nation’s democratic decorum.

    Over the 179 years of its illustrious history, the Times of India has established itself as India’s most-read English daily, upholding the trademark values that have helped weave newspapers into the cultural fabric of the country. Not only do newspapers help establish accountability through incisive reportage, they also propagate information heterogeneity. Unlike with digital media, newspapers do not ration news categories for people by placing filters, they place daily information spanning multiple genres directly in the hands of the readers, providing them the opportunity to be informed without virtual barriers or preference-based censorship.

    Additionally, their non-intrusive nature leaves no room for unwanted data-mining, provides greater contextuality and drives a seamless experience by obliterating pop-ups and banners.

    Times Of India, director- Sanjeev Bhargava said, “Newspapers are the guardians of democracy – they keep the public well informed about the important goings on, and help shape public opinion on key ongoing issues of national interest. With growing scientific evidence that newspapers are safe, and that there’s really no risk of catching an infection from them, our #WantMyPaper campaign is aimed at nudging our ardent readers about what they’re missing out without their trusted newspaper in their hands.”

    India’s most-read English daily in the country, the Times Of India has been the source of the most authentic and reliable news, offering latest and unparalleled views, honest facts, incisive reportage and more, over its illustrious 179 years of legacy. As normalcy returns to the country, the celebrated and widely group aspires to be a positive change agent and a window to limitless opportunities for its ardent readers.

    Follow Tellychakkar for the consumer facing news & entertainment

  • iProspect India, Essilor launch #SeeGoodDoGood campaign

    iProspect India, Essilor launch #SeeGoodDoGood campaign

    MUMBAI: As the world struggles amidst the COVID-19 lockdown, many brands across sectors have stepped up to empower their workforce including the international ophthalmic optics company, Essilor. To lend support to its staff during these weary times,
    Essilor has partnered with iProspect India, the digital agency from the house of Dentsu Aegis Network (DAN), to launch the #SeeGoodDoGood campaign. For the record, Essilor is a French spectacle lens manufacturing company and ranks #1 in spectacle lens production,
    worldwide.

    Executed by iProspect India, #SeeGoodDoGood is an initiative by the brand to support the livelihoods of the sales staff at optical stores. The agency’ is assisting Essilor to disseminate the brand’s first-of-its-kind initiative in the optical industry across India, digitally. It is
    pertinent to note here that the agency’s Bengaluru office assisted to churn out supportive communication pieces for the campaign.

    Through the 8-week-long campaign, the brand intends to reach out to its customers and urge them to stand up for those who are currently in desperate need. For every Essilor lens purchased, the brand is contributing 3% of the proceeds to the sales staff at the stores
    where the purchase was made.

    iProspect India branch head – South Krishna Kumar Revanur said “Digital medium is helping brands to communicate during such difficult times. We are happy to partner with Essilor on their latest campaign.”

    Essilor CEO – South Asia Maarten Geraets added, “By leveraging the digital medium, we want to reach out to the ones affected by the pandemic and help as many as possible.  #SeeGoodDoGood campaign is one of our several initiatives that is meant to support our partners in trade to relaunch themselves post the Covid-19 crisis. The campaign will help the stores revive and support their staff as we drive more footfalls to the store. We are all together in our efforts to fight the current crisis and everyone – brand or an individual – need to help and support each other.”

  • RoohAfza Fusion and RoohAfza Milkshake enthral millennials with refreshing new campaigns

    RoohAfza Fusion and RoohAfza Milkshake enthral millennials with refreshing new campaigns

    MUMBAI: Hamdard Laboratories India owns a legacy of more than 100 years and is one of India’s largest and most trustworthy names in the FMCG and beverage sector. With Hamdard’s Food division foraying into the ‘Ready to Drink’ segment with RoohAfza Fusion and RoohAfza Milk Shake products, the digital campaigns launched celebrates the “Double Dose” of these unique flavour combinations. The new campaigns will be launched on digital media with the messaging – Freshness and Taste Ka Double Dose.

    The digital film of RoohAfza Fusion highlights the message ‘Freshness Ka Double Dose’ representing the exciting combination of an array of fresh fruit juices and RoohAfza for a sensorial ready to drink mocktail delight for the millennials. The combination of milk and RoohAfza has been one of the most sought after mix and with the launch of RoohAfza Milkshake, the campaign aims at refreshing the younger audience with ‘Taste Ka Double Dose’. The film showcases memorable and cute characters to drive the functional messaging of these RTD products, and resonate with the mindset of young Indians through the two campaigns.

    Hamdard India took its widely loved and recognized beverage – RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. RoohAfza Fusion presents a burst of RoohAfza with the fresh taste of fruit juices in 5 exciting flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and Juicy Mango. RoohAfza Milkshake brings together the flavour of milk, vanilla and RoohAfza in a scrumptious unique taste. The new products promise healthy, ultra-safe tetra packaging and a refreshing taste in every sip for all the consumers. RoohAfza has been a cherished drink for people from generations and the brand wanted to extend the nostalgia of this flavour to the young, vibrant population with these new products strengthening its image as “The Drink of India.”

    Hamdard Laboratories India chief sales and marketing officer- Mansoor Ali said, “We’ve always wanted to build bridges with the younger generation and offer them with products that would refresh their taste buds with a hint of nostalgia. The double dose signifies the unique punch of fruits with Roohafza in Roohafza Fusion, and milk with Roohafza in the Milkshake. Our aim has always been to innovate and treat our discerning consumers with our exciting, unique flavours. The launches and campaigns symbolise the entire family of RoohAfza as the ‘refreshingly local’ Indian brand that everyone relishes. ”

    All new RoohAfza Fusion – Freshness ka #DoubleDose

  • Snickers urges consumers to acknowledge frontline warriors with a token of gratitude

    Snickers urges consumers to acknowledge frontline warriors with a token of gratitude

    MUMBAI: Snickers, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley, has launched an interesting campaign to express gratitude for the incredible work being done by essential workers against all odds. In line with its efforts to constantly innovate, Snickers has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their brave warriors. The campaign stems from the thought that a small gesture can go a long way, especially for our everyday heroes.

    While people across the country have been staying at home to protect their health and that of their loved ones, there are some warriors who have been fighting against the odds and risking their lives to provide necessary services and goods. Some have been on the frontline helping in hospitals, streets and police stations, and there are others who have provided support behind the scenes by ensuring access to essential goods and services. From doctors, nurses and policemen to vegetable vendors, grocery shopkeepers and factory workers – there is no shortage of heroes. To express gratitude and show recognition for their immense hard work, Snickers has introduced ‘Acknowledge Your Heroes’.

    The campaign aims to express gratitude with a simple message – ‘To Those Who Keep Us Going, Send A Free Snickers To Keep Them Going’. With ‘Acknowledge Your Heroes’, Snickers invites consumers to nominate a friend, family member or neighbor who deserves a Snickers bar for their contribution to making lives of other people easier during the pandemic. This nomination can be completed by filling this form. On being nominated, the nominee shall receive a personalised digital ‘Thank You’ message at the back of Snickers pack along with a free Snickers.

    Mars Wrigley marketing director -Yogesh Tewari said, “We are grateful to each and every individual who has been who has been at the forefront of the current crisis and is ensuring that we stay safe and have access to essential goods and services. They are the real heroes and their tireless spirits in these difficult times is commendable. With this campaign, we hope to encourage our consumers to join hands with us to recognize the efforts of these brave warriors and offer a token of heartfelt appreciation and gratitude.”

    As the world continues to tackle the difficult times, the frontline warriors with their undeterred determination and perseverance have become a source of inspiration for generations to come. Highlighting and recognising their efforts, Snickers has curated a film featuring the younger generation aspiring to grow up to become doctors, nurses, and policemen. The film celebrates all Covid2019 warriors, who have redefined heroism for the youth.

    BBDO Worldwide (Gurugram) chief creative officer – Akashneel Dasgupta said, “Growing up, one’s ambitions are uncomplicated, to be a doctor or a policeman. To those innocent minds they are the true heroes of society. And what we have seen in the last three months has just vindicated that fact. No wonder the youth always earmarked them as their idols. Snickers joins many other brands in saluting these true warriors and gives everyone an opportunity to show their gratitude by sending out a Snickers. Because heroes should never go hungry.”

  • Coca-Cola India’s ‘Ummeedo Wali Dhoop’ salutes positivity, togetherness and generosity of the human spirit

    Coca-Cola India’s ‘Ummeedo Wali Dhoop’ salutes positivity, togetherness and generosity of the human spirit

    New Delhi: Celebrating the ability of human spirit to persevere and to always emerge stronger, Coca-Cola India has released a series of stories narrated through the digital medium as short films, static posts on its social assets and long format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’, recognizing beacons of hope, countless acts of selflessness, kindness and courage. The campaign features stories of everyday heroes who have gone above and beyond the call of duty to help the community amidst the COVID-19 pandemic.

    Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia said, “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit.

    In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”

    The campaign titled #ToTheHumanRace, offers an ode to humanity and the human spirit in these challenging times. In the first phase of the campaign, the company had released an inspiring film saluting the generosity and courage of the everyday heroes ‘Ummeedo Wali Dhoop’. The anthem has been written by Prasoon Joshi, CEO of McCann World group India and Chairman (Asia Pacific). The now released stories are an extension of the campaign which features ‘heroes’ from across the country and various walks of life.

    Meet our heroes:

    Bilal Khan, a 29-year old lawyer from Delhi is ensuring slum dwellers do not go hungry through his ‘Four for All’ initiative in the battle against the COVID-19 pandemic.

    Link to his short film

    Chhayarani Sahu, a 57-year-old farmer in Bhadrak district of Odisha has been distributing vegetables from her farm to nearby villages, sharing her abundance with many during the countrywide lockdown.

    Click here to read her story

    P Naveenkumar, a 26-year-old social worker from Munsiyari in Tamil Nadu is doing his bit by distributing food, water and providing other forms of assistance to street dwellers during the pandemic, through his NGO Atchayam. His work is a great example of starting at grassroot level and influencing a larger cause.

    Click here to read his story

    Supratik Chhaperia, a 25-year-old owns a designer cake shop in South Delhi. When the lockdown was announced in March, like for countless others, his world went topsy-turvy as operations shut down abruptly. His immediate thought however was not about his business, but to reach out to alleviate the distress of daily wage workers, the community hit the hardest during this period.

    Click here to read his story

    S. Veena, a transgender from Bengaluru is reaching out to transgenders, single women, and widows during the lockdown. Till now, she has distributed about 10,000 kilograms of rations.

    Click here to read her story

  • ZOLOSTAYS LAUNCHES ‘YOUR SAFEST HOME’ CAMPAIGN WITH A FOCUS ON CUSTOMER SAFETY

    ZOLOSTAYS LAUNCHES ‘YOUR SAFEST HOME’ CAMPAIGN WITH A FOCUS ON CUSTOMER SAFETY

    Bengaluru:  Zolostays – category leader and the largest co-living brand in India, has launched a digital campaign – ‘Your Safest Home’- which focuses on the utmost safety and well-being of its residents, as we remain in the grip of the Covid19 pandemic. As the largest co-living player, Zolostays is ensuring that it has all the best preventive measures in place to ensure its residents have a hassle free and safe stay in all its properties across 10 cities in India.

    The ‘Your Safest Home’ campaign undertakes protocols according to the World Health Organization guidelines for hygiene and safety. The team at all the 450+ properties across 10 cities will follow the protocols which will include sanitization of all human touch points thrice a day and spraying of hospital grade disinfectants on railings, furniture, dustbins, slabs, common areas, washrooms and rooms. The FSSAI guidelines are strictly followed for preparation and service of nutritious and hygienic meals. The team has also started meal facilities in most of their properties so that residents do not need to order from outside.  Social distancing is also maintained and encouraged in all public areas like the reception, lounge area and dining halls, along with the use of gloves, masks and thermal guns in the kitchens and all properties.  All the Zolo Properties now have hand sanitizers and napkins available at the reception and all property caretakers have been guided properly to ensure proper hand sanitization of visitors before entering the premises.  

    Commenting on the campaign, Sneha Choudhry, Co-Founder and CBO said, “The health and well-being of our residents has always been our focus. We follow stringent cleanliness rules and have a well-trained and proactive housekeeping crew in place who ensure that best hygiene practices are always maintained. In today’s unprecedented conditions where hygiene is of utmost importance, we have renewed our focus on it with zest and redoubled our efforts since the outbreak of the pandemic. Providing safety in all aspects of the stay for our residents is our priority. We are taking all the possible measures to prevent the spread of this rapidly spreading virus and let our customers have a peaceful stay.

    Apart from following stringent cleanliness protocols, we have also offered flexible options to convert from double sharing rooms to a private room especially when most residents are working from home. With initiatives like this, we want to reaffirm our commitment to the security and well-being of our residents.”

    The visual campaign showcases the above best practices being followed at all Zolo properties across all social media platforms like Facebook, Instagram, LinkedIn and Youtube and seeks to create awareness amongst the audience on how Zolo has created #YourSafestHome. Zolo plans to engage with 200,000+ unique users using this campaign across all platforms.

    Zolostays provides hassle-free accommodation by using technology to ensure that their customers get the best experience during their stay in all their properties. Zolo has a vision of providing personalized, beautiful and community centric spaces to people. The technology platform at Zolo allows the customer to personalize their stay – one can decide on sharing; food preferences; on your roommate; extra furniture and many other things. The primary target audience is young professionals and students who come from outside the big cities to work or study. Zolo provides a plug and play life to them so that they do not have to worry about anything. The brand is also in sync with their sensibilities as is seen in the design, space, and facilities. More than just the daily hassles that Zolo takes care of, Zolo has also invested in building a community of Zolo-ites which make the experience more rewarding and engaging.