ITV

Category: Ad Campaigns

  • BIG FM, mcgarrybowen India launch #PrideFromHomeByBigFM

    BIG FM, mcgarrybowen India launch #PrideFromHomeByBigFM

    NEW DELHI: BIG FM, one of India's largest radio networks, together with mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), has taken its philosophy ‘Dhun Badal Ke Toh Dekho’ a step further in its latest campaign, #PrideFromHomeByBigFM.  

    The pride march represents something precious, especially for those who had been shunned, shamed and even jailed for years. The idea behind the rally is to promote the right to live with pride and dignity against oppressive laws and stifling societal values. Every year, millions of courageous people come out on the streets and express who they are. They walk holding hands, kiss who they love, and hope that the world will see them differently. 

    But 2020 changed it all. The Covid2019 induced global pandemic that enforced a strict national directive that everyone follows physical distancing has led people to stop expressing themselves at public gatherings including the pride march. Therefore, BIG FM, in association with mcgarrybowen India, decided to encourage everyone to be part of the Pride parade without leaving their homes and showing support by hoisting an unusual flag from the safety of their homes. 

    People were asked to do what they do every day – put their clothes to dry but with a twist. This time, they had to show their support by arranging them in a manner that creates the pride flag. They were further asked to take a picture of the same and upload it using the hashtag, #PrideFromHomeByBigFM. Various RJs from Big FM along with many LGBTQ community activists, friends and followers, came together to show support. From social media promotions, reminding people about this unique initiative, to mentions by RJs on-air, they encouraged more and more people to do this simple act that needs no effort.

    Commenting on the campaign, a BIG FM spokesperson said, “We at BIG FM have always focused on driving forward a sense of purpose and outcome in all our campaigns and initiatives. Since it was the pride month, we wanted to bring the celebrations home to the millions who revel in these rallies. During this time, by bringing the community together in a unique manner by ensuring social distancing, we, as a network, continue to be one of their biggest supporters.”

    mcgarrybowen India  national creative director Aalap Desai added, “The lockdown has changed the way people behave and has challenged the creative team to think harder and asymmetrically about creative solutions. While there are many powerful insights that can be tapped into, we needed to think of many creative ways to put them into action. Creating a Pride flag using your laundry was, for us, a stroke of ingenuity.”

  • Motilal Oswal launches new TVC campaign ‘Skin in the Game’

    Motilal Oswal launches new TVC campaign ‘Skin in the Game’

    NEW DELHI:  Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign – ‘Skin in the Game.’ Conceptualised by Mullen Lintas, the 'Skin in the Game' proposition helps demonstrate the conviction that the brand has in its product and a reason why investors should trust the brand. 

    Ever since the inception of Motilal Oswal Mutual Fund; MOFSL promoters’ personal investments as well as the company's money (treasury funds) has been invested in their own Equity Mutual Funds. So much so that the company and its promoters are the largest investors in the company's equity funds. In that sense, the company has the highest ‘skin in the game’. Using the insight that when it comes to trust; actions speak louder than words; the campaign aims to highlight this unique and powerful proposition.

    The creative idea is inspired by signs seen across various food outlets all over India. To instil confidence and trust, many restaurants put up a sign – "The owner of this restaurant also eats here". This acts as a testament to the conviction the owner has in the quality of food he serves. 

    Motilal Oswal Financial Services Ltd (MOFSL) executive director & head marketing Ramnik Chhabra said, “When it comes to investing in general and equity mutual funds in particular, the results of your choice are only discernible in the future. To decide on which brand to select in the present for a positive future outcome; investors look for Trustmarks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking! ”

    Overlaying the now popular tone and manner and signature brand music of the Motilal Oswal films; the campaign would be promoted on business news channels, digital and social media.

    Mullen Lintas executive creative director Garima Khandelwal said, “To exhibit the extent of trust Motilal Oswal has in the product they sell, we thought to dramatise the opposite of it in a parallel industry. Borrowing from life and building from an analogy of the same. It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was weaved around it to make the same parallel for the promoters of the fund, as they themselves invest in the equity fund that they promote, showing off their skin in the game. The ad was conceptualised pre covid but executed post Covid, which made the execution journey memorable.”

    Motilal Oswal Team

    Ramnik Chhabra – Executive Director, Marketing

    Charles Nadar – Vice President, Marketing

    Agency : Mullen Lintas

    Creative: Garima Khandelwal, Azazul Haque, Ripanka Kalita, Ashwin Joharapurkar, Shashank Salaskar, Chandni Dave, Johns Joy, Pintu Bisoyi, Aswirbaad Das

    Account Management: Hari Krishnan, Priya Balan, Samir Sagar, Miloni Shah

    Planning: Ekta Relan

    Production House: Nirvana Films

    Director: Kishore Iyer

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  • Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

    Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

    NEW DELHI: The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive response. To spread the awareness further, Wavemaker in collaboration with Radio City have launched the latest campaign #RishtonKiImmunity.     

    The campaign aims at celebrating the beautiful strong bond with mother and her child. Just as a mother shields the child against all odds, Mother Dairy Haldi Milk aims at building immunity with powerful turmeric extract combined with milk for strength in a delightful Butterscotch flavor.

    As a part of Radio City’s digital and on-air campaign, all RJ’s came together and shared their childhood golden moments, where they hesitated to drink Haldi milk and the various  tricks their moms used to pull out on them to convince. RJ Divya, through her popular show, urged moms of Delhi to send in their #RishtonKiImmunity stories and the tricks they used on their kids to feed things they dislike. 

    Mother Dairy  business head value added products Sanjay Sharma said, “As a customer centric organisation it has been our constant effort to bring out products that are aligned to the needs of consumers and our latest offering of Haldi Milk reaffirms our commitment. While the product has been an instant hit our campaign #RishtonKiImmunity too has struck the right chord with our target group. The relationship of mother and a child has beautifully encapsulated the caregiving nature of a mother while keeping up the taste preferences of her child. The campaign also helped us on building up the momentum by engaging consumers from all spheres."

    Wavemaker India managing partner Mansi Datta said, “Mother Dairy stands for its values of trust, care, love and warmth and they are also cognisant of the demands of today’s scenario – saluting their truly innovative product offering, bottled Haldi Milk that aims to improve immunity in such times. We, at Wavemaker, understand their values and conceptualised an interesting initiative around #RishtonKiImmunity, that captures the beautiful bond of mother and child while convincing the importance of super foods. I am sure this campaign will resonate with consumers very strongly.”

    Mother Dairy, Wavemaker along with Radio City also took this initiative a notch higher by taking up the role of a mother for the orphans and abandoned kids ensuring safety by distributing masks and sanitizers at various orphanages in Delhi NCR and at the same time distributed Haldi milk bottles to raise the kid’s immunity during these tough times.

    Radio City chief creative officer Kartik Kalla said, “We are glad to associate with Mother Dairy for the #RishtonkiImmunity campaign. Radio City has always taken a step forward for the benefit of the city and its citizens. With the current situation due to the pandemic, Immunity boosting is one of the most important factor to protect oneself from covid. We are certain that through this campaign we will able to spread in the vibe of positivity, hope and happiness amongst Delhiites”.

    The noble initiative story can be seen here:

    https://www.facebook.com/1876326852686027/posts/2639736753011696/

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  • Vistara urges travellers to follow ‘flyercode’

    Vistara urges travellers to follow ‘flyercode’

    NEW DELHI:  Vistara today announced ‘FlyerCODE’ – a set of simple and important considerations for customers to follow for a safe flying experience. An extension of airline’s campaign #FlyingFeelsSafeAgain, the #FlyerCODE is recommended in response to the airline’s recently concluded  customer survey that revealed 55 per cent of the respondents feared exposure while travelling and apprehension about fellow passengers not following health and safety protocols. Vistara’s ‘FlyerCODE’ seeks to appeal to customers to be Careful, Observant, Distanced and Empathetic, whenever they fly. 

    “At Vistara, we have put together some extremely stringent preventive measures to ensure health and safety of our customers and staff, in line with the new regulatory guidelines. Our teams at every touchpoint are ensuring all these compliances everyday. However, this is not a battle to fight alone. This needs customers’ participation and effort just as much. FlyerCODE is made up of some very simple steps and considerations, but it’ll have an enormously huge impact in making air travel much safer,” said Vistara chief commercial officer Vinod Kannan.

    Vistara’s ‘FlyerCODE’ initiative seeks to draw customers’ attention to several touchpoints throughout their journey where they can make significant differences by small actions/considerations.

    CAREFUL

    Please provide all your contact information correctly at the time of booking and web check-in – this will help us to contact you for any need that may arise before or after your flight
    In these uncertain times, we ask you to keep your travel plans flexible
    Please make sure to wear your facemask throughout your journey. Removing it can jeopardize your safety and that of others around you
    Please look around every now and then to make sure you do not unnecessarily come in contact with others or touch any surface. Sanitize your hands every time after you touch anything around you
    Dispose off your personal protective equipment after your journey only in designated bio-hazard bins placed at the airport terminals

    OBSERVANT

    Stay informed about the latest flying/travel regulations and guidelines by the government before you book your ticket and fly to the destination, as quarantine protocols differ from state to state
    Please listen carefully to all announcements made by our staff, whether on ground or onboard our flights – they are extremely important, more than ever before

    DISTANCED

    If you need to temporarily stop while moving in a queue, please make sure to step aside to avoid coming in contact with the person behind or ahead of you
    Please follow all social distancing markers wherever placed
    Queuing up on the aisle seriously jeopardizes your and others’ safety
    Please observe the seatbelt signs and those for the aircraft lavatories. The government has disallowed queuing up outside the lavatories and non-essential movement in the aircraft

    EMPATHETIC

    These are difficult times for everyone around the world and we are all navigating in our own ways. Please spare a thought for your fellow passengers as well as our frontline staff serving you
    Vistara is taking many steps to comply with regulatory guidelines for health and safety of all. We urge you to understand that some of these guidelines compel us to go against fundamentals of hospitality, such as reducing interaction with our customers, but again, this is for everyone’s safety

    Vistara continues to maintain the highest standard in safety and hygiene. The airline regularly conducts health checks of its crew members, has significantly reduced contact between its crew and customers, temporarily discontinued in-flight meals, onboard sales, reading material etc.. With an intensified aircraft cleaning procedure, Vistara disinfects and sanitises all its aircraft before every take off and performs deep cleaning every 24 hours. Powerful, in-built air filtration systems on all of Vistara’s aircraft ensure elimination of viruses and bacteria to refresh the cabin air every 2-3 minutes.

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  • SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

    SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

    MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 critical illnesses in a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.

    The ad film features popular playback singer, Shaan alongside his son Shubh, emphasising the need to maintain immunity. The film opens with a charming father-son role reversal conversation, where Shaan is being interrupted by Shubh at various instances while performing daily activities, only to be reminded of ways to boost and keep the health immunity in check at all times. Shaan, expresses how kids these days have become immunity specialists to their parents. Similarly, he continues to highlight the importance of building a healthy financial immunity for choppy times that will enable in creating a financial cushion to safeguard oneself and the loved ones from any monetary stress led by lifestyle diseases or other unforeseen consequences.

    Today, critical illnesses account for 60 per cent of deaths in India, according to the Global Burden of Disease Study. Treatments to cure critical illnesses are usually lengthy and expensive, making it very difficult for the family to afford the costs. Therefore, it is paramount to focus on building one’s financial immunity for tough times so that mental immunity stays guarded, in case of a lifestyle disease or any other unforeseen event. 

    SBI Life, chief of brand and corporate communication Ravindra Sharma said, “A newfound immunity regime has become second nature for most of us, today the larger populace is consciously making smart choices around health, wellness and life in general. Delving deeper into this intrinsically protective behaviour, that is consuming everyone across sections of the society, we realised that as an Insurance player our role to provide immunity to the consumer has never been more accentuated. With an approach of keeping a simple communication for an insurance category, we have drawn a parallel for financial immunity via the concept of health immunity which is understood by all. We hope to educate the consumer on the importance of building one's financial immunity like they have towards their health. SBI Life’s Poorna Suraksha being a unique product combining both life cover and protection against 36 critical illness in a single package, this dual protection can enable individuals to build a holistic financial immunity, as a safety net for themselves and their family to battle against any odds.”

    Mullen Lintas CCO Garima Khandelwal said, “Health Immunity is of a priority today, with everyone aware and abreast like never before. We have all realised the importance of being proactive about immunity when it comes to good health, and made changes to our routines, self-care is undoubtedly the no. 1 learning today. This being the context, we wanted to introduce a parallel need for one’s family’s financial immunity, being as proactive about the same. And it’s relevance in this landscape. Drawing a simple parallel between health and financial immunity and stressing on the need for both, borrowing from the current and changed awareness in the behaviour.”

  • Haldiram’s campaign for safe customer experience

    Haldiram’s campaign for safe customer experience

    NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet.

    The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level that has been launched at the Haldiram’s outlets.

    Being at service of the customers, Haldiram’s wanted to make a responsible comeback post lockdown that prioritises the health and safety of the customers where the employees and customers form the intricate part of the endeavour so that latter can indulge in their favourite delicacy while abiding by the measures necessary for social distancing.

    The brand promises to take care of the consumers’ hunger as well as the health with secure delivery counters and seating area. Through the tagline “Delicious bhi Dooriyaan bhi” the brand emphasises on the seating arrangement where consumers are requested and restricted to maintain 6 feet distance from individuals to create a temporary practise of social distancing for safe dining experience and to maintain the permanent love of Haldiram’s.

    The brand committed to safety & hygiene since 1937 caters to customers’ hunger while not losing out on their hygiene. Therefore, in the light of menace created by novel coronavirus, Haldiram’s has efficiently incorporated all the hygiene protocols to provide the visitors/consumers with safe and healthy experience on their every visit. ‘Customer Safety is our first Priority’, being the motto, stringent food safety measures have been adopted while focusing on every possible precautions to provide the customers with hygienic environment along with super safe delivery.

    “Through the campaign, we wanted to convey Haldiram’s sensitivity towards its consumers health while establishing it as a brand that stands firm to its promises of fulfilling the customer’s expectations,” said Option Designs MD Rahul Gandhi.

    The packaging of food is minutely accessed where all the items are sealed with utmost safety and ensures that the staff also maintains their hygiene by washing hands every 30 minutes.

    Haldiram’s manager marketing Rajat Rastogi says: “With the coming in of unlock, consumers are wanting to restart life but are hesitant against the heightened health concern. At Haldiram’s, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign highlighting the social distancing along with the favourite food restaurants reassures the customers that by following #HaldiramsCare safety protocols they can entertain themselves to quality food experience in safe environment.”

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  • Hyundai releases ‘Haq Hai Humara’ brand anthem

    Hyundai releases ‘Haq Hai Humara’ brand anthem

    NEW DELHI: Hyundai Motor India Ltd (HMIL) today released an anthem as a tribute to the ‘Indomitable Spirit of India’. The corporate brand anthem ‘Haq Hai Humara’ aims to bring together the people of India and salute their resolve to stand united and stay strong in this unprecedented adverse situation.

    ‘Haq Hai Humara’ features Hyundai corporate brand ambassador Shah Rukh Khan and depicts gratitude to all frontline workers and the citizens of the country who have risen up to this challenge with their steadfast spirit and for their invaluable contribution in the fight against the Covid2019 pandemic. The anthem in association with Universal Music Group & Brands (UMGB) has been composed and sung by prolific music composer and singer Vishal Mishra and written by acclaimed lyricist Manoj Muntashir.

    Hyundai Motor India Ltd  MD & CEO  SS Kim said, “Hyundai has become an integral part of India over the last two decades, our success is intertwined with that of our valued customers who strongly believe in the spirit of Hyundai. Through these challenging times, we have stood by the citizens of this great nation and looking back, we must salute the standing a strong spirit of India that is witnessed in the people’s fight to bring back normalcy. Haq Hai Humara is our humble tribute to the country’s solidarity, relentless spirit and never give up attitude in these testing times. We truly believe together we can and together we will build a ‘New India’."

    He further added, “As a responsible and caring brand and in-line with our global brand vision ‘Progress for Humanity’, Hyundai has been at the forefront of providing relentless support to the government of India in its fight against the pandemic. We will continue to play an active role in economic recovery and chart a path for growth.”

    Despite all challenges, the team put this song together shooting from distant locations over virtual platforms. The anthem encourages and motivates each and every Individuals to keep their spirit high, hoping for better times ahead.

    Shah Rukh Khan said, “I am proud to be a part of Hyundai’s ‘Haq Hai Humara’ anthem which is a salute to the spirit of humanity, the ceaseless commitment from the frontline heroes and the small acts of kindness all around us which are the pivots for rebuilding the nation. As we all look forward to the future, I’m sure this anthem will bring positivity and hope for a better tomorrow!”

  • Spotify India’s new ads are for the international music aficionados

    Spotify India’s new ads are for the international music aficionados

    NEW DELHI: To celebrate the growing culture of international music, Spotify had launched its ‘Listening Together’ campaign a few months ago and has now launched the campaign in India.

    To kickstart the campaign globally, Spotify introduced the Listening Together microsite in May, highlighting the power of audio and how it brings us closer together in a time when many of us are feeling apart. The microsite is a visualisation of listening connections in real-time in a way that has never been done before.

    The campaign in India stems from the insight on how music is synonymous with life, and listeners across the country are listening to similar tracks in similar situations of their lives. With playlists such as ‘Today’s Top Hits’ with more than 25 million  followers, ‘Global Top 50’ at over 15 million followers, and ‘Rock Classics’ with over 8 million followers globally, Spotify is bringing listeners and communities together in moments, and across emotions. 

     

    “This campaign highlights a growing culture in India where our local users are streaming the very best of music that others  across the world are listening to. No matter one’s age or location, Spotify’s 4 billion playlists are the ultimate destination for all kinds of music lovers to make the music a part of their daily lives. And we have seen this with the growing popularity of playlists like Global Top 50, Today’s Top Hits, and even the old school Rock Classics, all of which have millions of followers globally,” said Spotify head of marketing India Neha Ahuja.

  • Sun Pharma launches ‘Thank you Doctor’ campaign

    Sun Pharma launches ‘Thank you Doctor’ campaign

    NEW DELHI: Sun Pharma has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid2019 disease, among others. The patients are seen thanking doctors for their bigger role of being their family, friend and nurturer. Originally shot in Hindi, the video has been dubbed in six regional languages. The three week campaign is now live on TV and social media platforms.

    ‘Paheli meeting mein dard nikal diya’ (Removed pain in first meeting itself), ‘Haath thama, dil jeet liya’ (Extended help and won my heart), ‘Maut ke munh se khinch laaye’ (Saved me from death), ‘Maa jaisa khyal rakha’ (Cared like a mother) – the patients are seen thanking doctors in the TVC.

    Sun Pharma CEO of India business Kirti Ganorkar said, “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid2019 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”

    Created by Lowe Lintas, the video is about thankfulness, gratitude and hope. The fear, anxiety and loneliness that accompany the disease are much bigger than the pain from the illness and the video captures emotions of survivors towards the doctors and health workers who treated and cared for them.

    Lowe Lintas president – creative Madhu Noorani  said, “The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words – Thank you.”

    Link to Video: https://www.youtube.com/watch?v=LgqvL87mgvw

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  • Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

    Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

    NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces the vast spectrum of nation-building and instills a feeling of patriotism.

    The anthem underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defense etc. The country is facing a major challenge with Covid2019 pandemic and security issues at the border. This anthem will unite us together to promote home grown companies in order to fulfill the dream of making India ‘Atmanirbhar’. The anthem sung by   Kailash Kher and Shankar Mahadevan resonate with Mankind’s brand philosophy. 

    Mankind Pharma CEO  Rajeev Juneja said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country has given to the world since ages. As a home-grown company, we stand strong for 'Make in India'. The newly launched anthem 'Atmanirbhar Bharat' is the vision of our Prime Minister and we completely support it. We would like to urge the people to stay united in this hardship and work towards putting Indian economy on the world map and make our nation 'Atmanirbhar' by being vocal for local.”

    Anthem singer & composer Kailash Kher, said, “I am honored to be a part of this initiative by Mankind. The anthem uplifts the mood of the nation and brings a sense of positivity in each one of us. It re-instates the pride of being an Indian.”

    Mahadevan, who has sung the anthem in South Indian languages, said, “The ‘Atmanirbhar’ anthem is an ode to our glorious contribution to the world and a reminder that we have the potential to be self-reliant. It has just the right energy and push India needs right now.”

    Being a leading pharma company, Mankind Pharma has always aspired to be recognized as a top brand both in revenue and serving mankind/ people through its CSR activities. During the initial stage of the pandemic in the country, the company donated INR 51 crore to the PM & CM Care Fund. The employees too joined the effort by contributing one day’s salary to the relief fund. Mankind has also donated ventilators, Personal protective equipment (PPE) and Medicines to the states reporting maximum number of positive cases.

    Very recently, Mankind Pharma stood alongside the families of Police officers who were martyred during their fight against Covid. Mankind donated Rs 5 crore to support them. The company gave away Rs 3 lakh to each family of such warriors.