ITV

Category: Ad Campaigns

  • Dentsu Impact, Maruti Suzuki launch ‘Move Up’ campaign

    Dentsu Impact, Maruti Suzuki launch ‘Move Up’ campaign

    NEW DELHI: Moving up in life is a dream that is cherished by all. Bringing this insight to life, Maruti Suzuki has launched its latest campaign, ‘Move Up’, for its brand – the 2020 Dzire.

    Conceptualised and executed by Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN) India, the campaign introduces the latest edition of India’s best-selling sedan, the 2020 Dzire.

    With the all-new 2020 Dzire, Maruti Suzuki has introduced an offering that provides an upgrade not just for the owner of the car, but to every member of his or her family. It features a strikingly new and bold front fascia with a premium single-aperture front grille and bold chrome accents. Moreover, the sedan also has spacious and stylish interiors with champagne trim accents. It is powered by the advanced K-series Dual Jet and Dual VVT BS6 petrol engine with an idle start-stop (ISS) function. For enhanced customer convenience, the advanced features include cruise control and auto foldable ORVMs with Key sync. The enviable feature list, thereby, makes the 2020 Dzire a perfect car for those who go out of their way to provide their family an advanced experience.  

    The film has been released on television with a longer edit on digital. The campaign film is supported by elements in print, OOH and social media. It captures the story of a father who celebrates his success by going out of his way to fulfil his daughter's wish with the help of his 2020 Dzire. The digital short films are feature-led, integrating them seamlessly within the storyline itself. It is pertinent to note here that the campaign will be live till mid-August.

    Maruti Suzuki India  executive director – marketing & sales – Shashank Srivastava said, "With over 55 per cent market share in its segment, Dzire is the preferred sedan of over 20 lakh customers. Building on an overwhelming customer response, the 2020 Dzire offers next generation K-series engine with segment-first idle start-stop technology (ISS), an upgraded premium exterior design, refreshed interiors, and advanced features. As a company, we have believed in bringing technologies that benefit the customers. The 2020 Dzire will help us to continue with our brand promise, to offer products with state-of-the-art designs and advanced technology to delight our customers."

    He further added, "The introduction of the advanced K-series Dual Jet, Dual VVT BS6 petrol engine with idle start-stop (ISS) function makes it more desirable, low on emissions with best-in-class fuel efficiency."

    Dentsu Impact  national creative director Anupama Ramaswamy said, "When it comes to Indian families, moving up never happens alone. Right from our childhood, we have seen our fathers work tirelessly, selflessly and go to any length to make every little wish, every little desire come true. With the 'Move Up' campaign, we celebrate this emotion and, also tell all fathers that the 2020 Dzire is by their side to see each and every desire of their loved ones come true."

    Dentsu Impact president Amit Wadhwa added, "The idea of ‘Moving Up’ together with your family is one that resonates with every Indian. And when it comes to cars – moving up and togetherness is exemplified quite well in a sedan, especially by Dzire, which is the top choice for millions of people. The communication created around the car reflects just that and if I may add… quite beautifully!”

    Credits

    Client: Maruti Suzuki India Limited

    Agency: Dentsu Impact

    President: Amit Wadhwa

    Chief Creative Officer: Soumitra Karnik

    National Creative Director: Anupama Ramaswamy

    Copywriter: Uday Dayal

    Account Management: Karun Arora, Arjan Soni, Dipti Sinha

    Production House: Crazy Few Films

    Director: Sharat Kumar

    Producer: Viraj Gawas

    DOP: Andrew

    Music: Abhishek Arora

    Singer: Abhishek Arora

    Editor: Aman Shukla

  • Amazon India launches its new campaign – ‘Inn Dibbon Mein Kya hai?’

    Amazon India launches its new campaign – ‘Inn Dibbon Mein Kya hai?’

    Bengaluru: Amazon India today unveiled its campaign “Inn Dibbon mein kya hai”.

    Amazon as an organization is known for their consumer focus.  This campaign is inspired from real slice of life moments, striking an emotional chord while highlighting the resilience demonstrated by customers in adapting to a new way of life. This film is an ode celebrating the testimony of the customers in their endeavor to pave the way for a new normal.

    The campaign features a series of situations peppered with insightful observations from the new way of living. It acknowledges that life, as we once knew it has changed. In this changing scenario the meaning of things, our possessions too have transformed. An ordinary mop and copper are ways to share chores for a young couple, a laptop is an online school for a girl. The question ‘Inn Dibbon mein kya hai’ is answered by the emotional connections these purchases stir. While the film showcases Amazon’s wide selection, safety, best practices, delivery and assurance its high point is heart strings it touches. The intent behind the campaign is to give the brand a real human form. A partner rather than a provider.

    Conceptualized by Team Ogilvy Bangalore, the ‘Inn Dibbon mein kya hai’ and directed by Afshan form good morning Films, the campaign evocatively dovetails with Amazon India’s intent of partnering its consumers in this New Normal. All the while making customers aware about the vast selection on Amazon.in with safe and reliable delivery. The campaign includes TVCs and short content for customers across India.

    Ravi Desai, Director Mass and Brand Marketing, Amazon India: “Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in.”

    N Ramamoorthi, President, Ogilvy South: “What unites all of us during this tough time is hope – for newer beginnings and for better times ahead. Little things symbolize new beginnings, be it the new laptop for a daughter or a mobile phone for a parent. That’s where Amazon and it’s wide selection across categories comes in – as a brand that enables our search for new beginnings by delivering these symbols of hope when we need it the most.”

    Kamala Gowri, VP, Ogilvy South: “In a time when we are trying to learn to live the new normal, this campaign beautifully brings out the role and relevance of Amazon in our lives.  It also demonstrates how Amazon has touched the lives of people in this country."

    S M Talha Nazim, Executive Creative Director, Ogilvy Bangalore: “In these uncertain times, Amazon is not just another e-commerce platform. Rather, it is a thoughtful partner that intends to deliver hope and joy to all of us. This is what the campaign so beautifully captures.”

    Divya Bhatia, Group Creative Director Bangalore and Scriptwriter said, “This campaign is a heartfelt attempt to embrace our new life. An attempt to infuse it with meaning, warmth where everything we own sparks joy.”

    Please watch the film:

    https://postgoodmorningfilms.wetransfer.com/downloads/d47d668262fa730c070fe1a68069f59e20200730163902/fca25035ce674d2f0b08876c2f31d46620200730163903/1ea17c

    CREDITS

    Client: Amazon India

    Agency: Ogilvy, Bengaluru

    CCOs India: Harshad Rajadhyaksha, Kainaz Karmarkar, Sukesh Nayak

    Chief Creative Officer, Ogilvy South: Mahesh Gharat , Kiran Anthony

    Executive Creative Director, Ogilvy South: S M Talha Nazim

    Creative Team: Divya Bhatia, Priyanka Mukherjee

    President, Ogilvy South: N Ramamoorthi

    Vice President, Ogilvy South: Kamala Gowri V

    Head of Planning, Ogilvy South: Anirban Roy

    Account Management: Nayantara Dasgupta

    Planning Team: Barsha Chakraborty, Sumana Suresh

    Production House: Good Morning Films  Director: Afshan Hussain Shaikh

  • Kurkure’s new campaign celebrates togetherness of Indian families

    Kurkure’s new campaign celebrates togetherness of Indian families

    NEW DELHI: To express gratitude towards the millions of Indian families for their continued support towards each other during these challenging times, Kurkure launched a special campaign. The campaign brings to life a special thank you to the Indian families for always being supportive, entertaining, and adding ‘masaledaar fun’ to each other’s lives in their own ‘atpata’ and ‘chatpata’ ways.

    Through its long journey in India, Kurkure has always been an integral part of Indian families and their daily moments filled with ‘quirky masti’. The new campaign is based on three relevant insights. The cultural insight of how India has been known for its joint family – centric setup; the social insight which recognizes the deepened bond, uptick in family time and increased connect between family members during these challenging times as more and more people have moved back home; and the consumer insight which identifies people's need to express themselves in fun and quirky ways. 

    PepsiCo India senior director and category head – foods Dilen Gandhi said, “As individuals, thanking our immediate families may not always come naturally to us.  While we may convey our gratitude to them through little actions, it is putting this deep emotion into words which is the real challenge. Through Kurkure’s new campaign, we aim to offer our fans and consumers across India with a fun way to say ‘thank you’ to their loved ones. This quirky tribute matches perfectly with the ‘atpata’ and ‘chatpata’ characteristics of Indian families – making this ode truly distinct in today’s scenario.”

    He further added, “While the trend earlier was about moving out on your own, the reality now has once again cherished the role played by family as a social institution and familial bonding has become a privilege. Our attempt through this campaign is to celebrate that.”

    The special film unveiled by the brand captures the nuances of the relationship that all family members share with each other and celebrates how they have kept one another upbeat and entertained even during these times. The peppy track takes the audience through relatable, fun-filled family moments from the homes of Indian families, such as fighting over the remote control and enjoying a special meal.  Shot in a unique stop-motion format, the film highlights that with family by one’s side, even these difficult times have been nothing short of a joyride. 

    Kurkure brand ambassador Akshay Kumar said, “In these trying times, we came closer to our families and became each other's source of strength, happiness and humour. Kurkure, which has a long journey of celebrating fun-filled family moments, captures this heartfelt bond and the idea of being each other's support through a special masaledaar tribute to the Indian families. I hope everyone enjoys this chatpata ode and is inspired to find fun ways of thanking their own families”.

    PepsiCo Foods, India WPP lead – Ritu Nakra said, “Kurkure has always had Indian families as the "Hero" of our brand communication. In light of current events, our families have become more important than ever, acting as our support systems and making these tough times somewhat bearable. This ode to Indian families was our way of recognising and celebrating our families that have been there for us through tough times. Done in a very quintessential Kurkure manner, with loads of quirk and humour.”

    The launch of the film is first in the line of many digital activations that the brand has in the pipeline for the coming few weeks. The latest campaign is being brought to life through a robust 360-degree surround plan across multiple platforms. 

    CREDITS:

    Creative Agency:

        WPP Lead – PepsiCo Foods, India: Ritu Nakra

        Chief Creative Officer: Senthil Kumar

        Executive Creative Director: Harsh Maheshwari & Pallav Medhi

        Strategy Leads: Atishi Pradhan & Arnab Datta Chaudhuri

        Creative Director: Partha Sengupta & Priyadarshi Khastgir

        Copywriter: Bhavini Trikha

        Film Department: Mandeep Singh

        Account Management: Binay Mehra & Kirti Sinha

     Production House:

        Director: Vishal Shekhar

        Producer: Anand Kumar

        Production House: Full Moon Productions

  • CARS24 launches ‘A car for everyone’s budget’ campaign

    CARS24 launches ‘A car for everyone’s budget’ campaign

    NEW DELHI: Auto-tech company, CARS24, today, launched it’s latest campaign – ‘A car for everyone’s budget’ to offer affordable or budget-friendly pre-owned cars to its customers. Through this campaign, the company intends to address the growing demand of daily public transport commuters to own four-wheelers to continue social distancing norm and adjust in the ‘new normal’ world. The outdoor campaign is currently launched across Delhi – NCR and will soon be extended to other cities by August first week.

    According to a recent survey by the company, there has been a potential impact of COVID2019 on the car purchase behaviour of daily commuters in India where people have shown a greater preference towards the other mode of transport than public transport. The survey also highlights that as a post lockdown effect, there has been an increase by 41 per cent in the intention of consumers to use private cars to commute and settle for pre-owned cars instead of brand-new cars to reduce pressure on their wallets. It further indicates that 48 per cent of CARS24’s customers prefer to own private cars.

    CARS24 brand head Nida Naushad said, “Covid2019 has resulted in a more permanent shift in consumers’ attitude and shopping behaviour as well as how they commute. More people using public transport are finding it safer to own a private car but are still concerned about finding the right car in the budget. Hence, we decided to reach the customers where they are and target bus stops and metro stations. As a result, we witnessed an increase of 30 per cent on our website during the campaign period which is promising."

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  • Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    NEW DELHI: As the world counts down one more year to the biggest event in the global sports calendar, Adidas, under the ambit of ‘Ready For Sport’ campaign has launched the ‘What’s One More’ film- aiming to inspire and enable all athletes as they prepare for its 2021 return. 

    With thousands of sporting events from grassroots matches to global tournaments cancelled this year, the ‘what’s one more’ film aims to connect communities as they eagerly await their return to active sport. The film explores how these cancellations affected the physical and mental wellness of individuals, while also following how they used this experience to positively prepare to get back in the game; leading the way and inspiring athletes who are watching from home.

    Using first-person stories of resilience and vulnerability to inspire, the film follows the reflections of global athletes, and the return to the sport they hope to make.

    Padma shri awardee Mirabai Chanu commented, “The postponement of the world's biggest sports competition gives us one more year to prepare and I am working hard to improve my performance and do well next year. I firmly believe that sport is a symbol of optimism and joy which inspires us to look forward and brings positivity into our lives.  I am staying positive and will keep working hard so when the time comes, I will be fully ready for Tokyo.”

    Indian Hockey team captain Manpreet Singh said, “We might compete separately, but there is still a sense of unity that prevails in the sports community and it is this sense of togetherness that we need to focus on at the moment. “One More” reminds and inspires all athletes to keep working hard and emerge even stronger for the next year.”

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  • Mother Dairy in association with Wavemaker & Red FM unveils new campaign for Rocket ice cream chocolate

    Mother Dairy in association with Wavemaker & Red FM unveils new campaign for Rocket ice cream chocolate

    NEW DELHI: Mother Dairy Ice Creams along with Wavemaker and RED FM have conceptualised and executed the brand’s latest campaign for Rocket ice cream chocolate in association with Red FM.

    RED FM RJs interacted with Neila, the alien brand mascot of Mother Dairy’s Rocket Ice Cream chocolate and invited the listeners to share their pictures with the newly launched product on the social media with the hashtag #RockItWithRocket to win hampers. Hosted on RED FM’s on-air and digital platforms this innovative campaign showcased alien invasion at RED FM studios.

    A Mother Dairy spokesperson said, “It has been our constant endeavour to introduce enticing ice cream flavours to our consumers to keep them delighted throughout. This year has been no different with the launch of a unique Ice Cream Chocolates category under the new brand Rocket. To engage and excite the imagination of young target audience our creative partner Ogilvy has created an awkwardly cute and adorable intergalactic alien-Neila as the brand mascot. Here is a fun piece of Neila trivia, the name Neila isn’t just derived from the alien’s colour as referred to the color Blue in Hindi, but it is also the word ALIEN spelt in reverse – NEILA.”

    He further added, “As part of our consumer engagement initiative, we have launched a fun campaign #RockItWithRocket on social media and have also associated with Red FM to strengthen Neila’s connect with the consumers. The campaign is duly building up the momentum by engaging consumers from all spheres and we are confident that our consumers will find our new range truly exciting and delightful.”

    Wavemaker India chief content officer Karthik Nagarajan said, “Our work is only as innovative as our clients and partners. Adaptive marketing is all about brands understanding popular culture and becoming a part of it seamlessly. Neila is a playfully innovative way of using meme marketing to cut through the clutter and making the brand endearing to the customer. Mother Dairy has always been supportive of contemporary campaigns that drove us to design this fun campaign along with our partner Red FM.”

    RED FM and Magic FM director and COO Nisha Narayanan said, “An innovative product needs an innovative campaign and we are happy to be associated with Mother Dairy for the launch of Rocket, Ice Cream Chocolate. The thought behind this campaign was to create more conversations and playfulness around the newly launched product by Mother Dairy.”

    Check out the video with RED FMs RJ Raunac with Mother Dairy Rocket Ice Cream Chocolate:

  • ITC’s Sunfeast YiPPee! launches new TVC for pasta range

    ITC’s Sunfeast YiPPee! launches new TVC for pasta range

    NEW DELHI: ITC’s Sunfeast YiPPee!, the popular instant noodles & pasta brand in India, launched a new TV campaign to create awareness among consumers about its new range of tasty, versatile, and easy-to-prepare pasta range. The new TVC showcases how Sunfeast YiPPee! Pasta addresses the consumer’s need for a tasty and wholesome snacking solution, while providing ample variety through its six variants. In the light of the present times, out of home consumption has drastically reduced and consumers are experimenting with their food now in the comfort of their homes, more than ever. With limited options in the hot snacking space, instant pasta has emerged as a popular option for consumers seeking variety and taste.

    ITC spokesperson said, “In the new normal world, consumers have shown immense faith in trusted food brands. A heightened demand and rise in consumption for Sunfeast YiPPee! noodles serves as a testament to this emerging trend. At ITC, we strongly believe that Sunfeast YiPPee!’s Pasta offering will aptly cater to the consumers’ need for variety during these times. Through consumer insights, we found that mothers want to provide their children with delicious and diverse snacking options, which also satiate their hunger pangs. Through the TVC, we thus wanted to illustrate the multitude of benefits that was offered by the YiPPee! Pasta range. From Tricolor Pasta range available in Creamy corn and Masala variants and the Pasta Treat range available in Cheese, Masala, Tomato Cheese, Sour Cream and Onion variants, the range is truly diverse.”

    Ogilvy south chief creative officer Mahesh Gharat said “Through our social media listening, we found that consumers are experimenting with dishes at home. Amongst all, pasta recipes were quite popular of which pictures were extensively being shared on social media platforms. Identifying with the topicality of the chatter, we thought this to be an ideal time to show consumers how they can derive benefits of taste and convenience of preparation with Sunfeast YiPPee! Pasta’s range while we also have MS Dhoni batting for us in this campaign.”

    The TVC will run across all popular GEC channels in the country in six languages including Hindi, Tamil, Telugu, Kannada, Marathi and Bengali. To further amplify its reach, the campaign would be activated digitally on Facebook, Instagram, and YouTube.

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  • Bharti AXA general insurance launches ‘bohot zaroori hai’ campaign

    Bharti AXA general insurance launches ‘bohot zaroori hai’ campaign

    NEW DELHI: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, has launched its crop insurance campaign – ‘Bohot Zaroori Hai’ – for farmers in Maharashtra and Karnataka to encourage them about their yield protection and financial security.

    The company has secured the mandate to insure the farmers in Maharashtra and Karnataka for a period of three years under the Pradhan Mantri Fasal Bima Yojna (PMFBY), which provides them protection for the losses occurring owing to uncertainty and unfavourable weather vagaries resulting in yield deprivation on the field.

    The campaign ‘Bohot Zaroori Hai’ is aimed at making the farming communities aware about the relevance and significance of crop insurance that mitigates the rural distress caused by crop failure or damage due to factors like unseasonal rains, monsoon failure, storms, floods, pests and diseases.

    ‘’With the year witnessing many uncertainties in different spheres of life because of the increasing risks of climate change and the scare and spread of Coronavirus infection, the agriculture sector too is exposed to several external risks that confront the farmers and their spirited efforts. The entire crop cycle from pre-sowing to harvesting and post-harvest risks is replete with unpredictable fears and threats. We, therefore, believe that it is time for the farmers more than ever before to secure their crops and empathise with them who work tirelessly and committed to ensuring food produce for the nation. The campaign ‘Bohot Zaroori Hai’ sensitizes the farmers about the quintessential importance of securing their crops,’’ said Bharti AXA general insurance senior vice president and head, agriculture and rural business Alok Shukla. 

    The awareness drive describes buying crop insurance as a very important aspect of farming and signifies that the protection of crops would subsequently secure the aspirations of farmers.

    Enormous brands managing partner Ashish Khazanchi said, “We have seen that the farmer’s earnings are affected adversely every year because of the vagaries of weather and other unpredictable factors. With crop insurance, the farmer can make sure that the family is well looked after and he never really falls on bad times. We wanted this confidence to reflect in the tone and tenor of the campaign. The campaign also communicates to the farming community that they are an important part of the wheels of India’s economy and the country is with them in making sure that they are self-reliant and free of worries.’’

    The genesis of the campaign ‘Bohot Zaroori Hai’ finds its roots in the insight, namely, that farmers’ occupation is subjected to a multiplicity of uncertainties posed by climatic conditions, which are a threat to their dreams and aspirations. After all, the well-being of the farmers and their families is completely dependent on agriculture and farming. 

    Bharti AXA General Insurance believes that it is extremely important for the farmers to secure their crops and maximize their protection for bad times.

    Shukla said, ‘’We feel the practice of insuring one’s crops goes further to securing the farmer’s livelihood and their sterling efforts. It is high time to educate the farmers and create awareness about the PMFBY which has several features that make it a great solution to suit their needs.’’

  • Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    NEW DELHI: Tata Starbucks has announced the launch of the #StarbucksDance Challenge to engage with its consumers and help them dance away their lockdown blues. To kickstart the challenge, your favourite neighborhood store roped in Bollywood actor of Angrezi Medium fame, Radhika Madan & popular television artist Krystle D’Souza.

    Radhika took to her Instagram to unveil the #StarbucksDance Challenge, where she is seen performing the signature hook step while encouraging her 2.4 million followers and friends Krystle D’Souza, Sanya Malhotra and Jasleen Royal to take up the dance challenge. Following which Krystle D’Souza took up the challenge further nominating her friends Anushka Ranjan, Kavya D’souza and her 6.2 m followers to carry forward the dance challenge and groove along with her.

    Krystle & Radhika are seen dancing while enjoying the recently launched limited edition 1 litre Freshly Brewed beverages as part of the #StarbucksAtHome initiative.

    With the aim of spreading positivity and joy, Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year*!

  • Relaxo Foundation launches new campaign #Frontline warriors #Mazbootkadam

    Relaxo Foundation launches new campaign #Frontline warriors #Mazbootkadam

    NEW DELHI: While the battle against COVID2019 is being waged on multiple fronts, there is a section of unsung warriors whose commonplace but invaluable contribution to society goes unnoticed in these trying times. 

    A short video released by Relaxo Foundation attempts to highlight the essential, and by no means small, role of sanitation workers in keeping our surroundings clean and hygienic and puts them in the spotlight.

    Relaxo Foundation president Ramesh Kumar Dua said, “Sanitation workers across the country are warriors on the frontlines, whose courage and commitment helps us stay safer. This global pandemic has brought to fore the realisation of their silent, selfless service to the society which we do appreciate and acknowledge”. 

    As a token of appreciation, Relaxo Foundation has donated 25,000 pairs of slippers to North Delhi Municipal Corporation (NDMC) sanitation workers who have been battling COVID2019 pandemic for over 100 days now and counting.