ITV

Category: Ad Campaigns

  • Cure.fit to launch ‘Moves Like Remo’ with Remo D’Souza under its live digital fitness offering

    Cure.fit to launch ‘Moves Like Remo’ with Remo D’Souza under its live digital fitness offering

    NEW DELHI: In what will be a perfect mix of dance, fitness and entertainment, fans of Cure.fit’s hugely popular Dance Fitness format can now get their dance mode on like never before with one of India’s most popular dancers—Remo D’Souza. A new 4-part show called ‘Moves Like Remo’ will be launched on the Cure.fit app from 14th August onwards with explosive sessions taught by the best in the business.  

    In this 4-part series, Remo will teach audiences dance fitness routines across 3 popular styles—Bollywood, Street Style, and Remo Special—which will culminate in a Finale Dance Party blending all three. Moreover, he will also share exclusive behind the scenes stories from the most popular dance numbers as choreographed by him for the best in Bollywood.

    These special episodes will go live on the app at 6pm on 14th, 24th and 31st August with the Finale Dance Party airing on 7th September. Each session guarantees an energetic workout session in 50 minutes at the end of which Remo will also teach a “FitStep” or a signature dance step to the audience. Attendees also have a chance to get featured in a 3-minute dance video curated by Remo which will feature clips of various customers dancing to different parts of the song.

    The launch of ‘Moves like Remo’ is another step forward in the Cure.fit live fitness journey and adds another renowned name to its growing list of celebrity trainers. Cure.fit started offering live fitness classes across its various formats once the lockdown commenced in mid-March. On 3rd April, Cure.fit also launched its Cure.fit live Masterclasses—a series of workouts by a stellar lineup of celebrities, athletes, sportspersons, and other famous influencers such as Mandira Bedi, Yasmin Karachiwala, PV Sindhu, Mary Kom, Jonty Rhodes, Nora Fatehi, and so on.

    Commenting on the launch of this new segment, Cure.fit Growth & Marketing Head -Naresh Krishnaswamy said, “We are so happy to have Remo D’Souza join in on our Cure.fit live journey with this exclusive 4-part special. Our users really enjoy the Dance Fitness format because it makes getting fit extremely fun and cuts through the monotony of regular workouts. Learning some dance moves from a renowned dancer like Remo will surely generate excitement and interest from the audience.”

    Speaking on this collaboration, Remo D’Souza said: "I am who I am because of my audience. After being a judge for several years on dance shows, I felt that my viewers needed a more personal one-on-one interaction with me. This association with Cure.fit gives me the perfect platform to offer a more connected experience to my audience in my original avatar as a dancer and a choreographer. I am really happy to be a part of this initiative."

  • Amazon Sellers India tells ‘Itna aasan Hai’ with latest campaign

    Amazon Sellers India tells ‘Itna aasan Hai’ with latest campaign

    NEW DELHI: Amazon India launches its seller driven campaign ‘Itna Aasan hai’. This three-ad campaign is conceptualised with the intent to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon. 

    Conceptualised by  Ogilvy, the ‘Itna Aasan Haini’ campaign is directed by Sharat Kataria for Lucifer Circus. The campaign includes TVCs and short content for customers across India.


     
    Amazon India Marketplace head marketing Satish Upadhyay said, "The 600,000 sellers on Amazon.in are benefiting from online selling while bringing hundreds of millions of unique products for our customers.  With this campaign, we intend to communicate to millions of MSMEs about how Amazon makes it easy for small businesses to go digital and start or expand their business by reaching millions of Amazon customers through e-commerce.” 

    Ogilvy South president N Ramamoorthi said,“For millions of small businesses, it is both easy to sell on Amazon as well as to grow with Amazon. While the nursery rhyme execution in this series of ads makes this point in a simple, memorable manner, it also underscores Amazon’s commitment to the progress of sellers and small businesses across India.”

    Ogilvy South VP V Kamala Gowri said, “A lot of small businesses in the country look for a partner to help grow their business. Amazon is that platform which will enable your business to grow and reach greater heights. This campaign shows how simple it is to register your business on Amazon and kick start your online journey. The creative device of a nursery rhyme helps bring out the message in the most simplistic manner. Lets get started now.”

    Ogilvy South CCO Mahesh Gharat said, “The brief was simple. Change the perception of the sellers about selling on Amazon. They believe there are numerous barriers like paperwork to sell on Amazon. To communicate the ease of selling on Amazon, our campaign needed to be even simpler. When I say simple, the first thing that came to our mind was a nursery rhyme. Wake me up in the middle of the night and I can still narrate you a nursery rhyme. Taking this device and the iconic rhythm, we communicated how easy it is to sell on Amazon. Thus, driving home the thought about how simple it is to sell on Amazon.”

    Group creative director Bangalore Mukesh Kumar said, “The perception amongst sellers is, selling on Amazon involved a lot of barriers like paperwork. The brief was simple. Turn the barrier perception into something simple. When the team sat together, we realised our communication should be as simple as the process of selling on Amazon and what better than a nursery rhyme. There is nothing stickier and simpler than a nursery rhyme. It is still fresh in our heads and probably will stay in our heads for life. From there on, our job was simpler. The takeout after watching this campaign should be the ease of selling on Amazon is as simple as mugging up a nursery rhyme.” 

  • Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi”

    Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi”

    MUMBAI:  Leveraging its leadership in the fan’s category, Crompton Greaves Consumer Electricals Ltd has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for its new launch of innovative and premium range of SilentPro ceiling fans that is 2X times more silent than regular fans and delivers up to 50 per cent energy savings in electricity costs. Showcasing a playful interaction between a husband and wife, the campaign brings out a humorous yet much needed insightful take on silence. 

    The world we live in has become increasingly noisy today, constantly bombarded by sounds. Having a bit of silence to ourselves has become a luxury that we hope to achieve some times. Also, with everyone now being at home for a longer period, distractions have gone up a notch – from the constant background noises of a TV to ambient noises of a squeaky ceiling fan, our peace always tends to get disrupted. Hence, it’s important to give our ears a break or take a break from those distractions and difficulties of that busy life and try to experience the peace and tranquility. Bringing this to light, Crompton has launched its latest multimedia campaign – “Silence Bhi aur Energy Savings Bhi” for its new innovative SilentPro fans taking into consideration the underlying importance of those moments of silence that is needed in our daily lives as well as an entertaining take on a couple’s relationship in the film. 

    Crompton Greaves Consumer Electricals Ltd  VP marketing Rohit Malkani said, “We are very pleased to launch this campaign for our new range of ceiling fans called SilentPro that captures the very nuances of everyday life. Crompton has consistently innovated to provide meaningful solutions that ease the consumers’ life. We understand that the fan is one of the most essential/fundamental necessities at home. At the same time, energy efficiency is also one of the driving factors in trying to save costs as well as doing our bit in contributing to the environment. Hence, keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people."

    Conceptualised by BBDO India, the narrative of the quirky film showcases a hilarious quarrel between a husband and wife where the latter finds it hard to experience some silence or cooling at home in the midst of her loud husband and a creaky fan. In placing a bet of having a fan that guarantees innovation and premiumness with a triple benefit – not only silence but also a higher air delivery and one that is also completely energy efficient – the wife takes the win leaving an astonished husband in the wake of a peaceful scene, thereby capturing the most basic need/moment of experiencing silence and having “silence bhi aur energy savings bhi.” 

    The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media. 

    BBDO Mumbai CCO Hemant Shringy said, “The noise of a fan is something that we are so used to that we don’t realise how we have compromised our lives around it. We speak loudly, we keep the television volume high and often miss out some moments and conversations. Only once we experienced Crompton SilentPro did we realise what we were missing, and that we can experience silence even when the fan is on. Innovations like these make communication a lot easier. We really just highlighted the reactions that we all had. Because just like the husband in the film, we too felt, ‘Sab fans awaaz karte hain’ (all fans make noise). And that made room for interesting banter between our couple. This film adds to the world of the Crompton couple that we have so far lived with featuring the various offerings and innovations from Crompton – from fans and lights to coolers and home appliances.” 

  • Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

    Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

    MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath, also highlights the brand’s attention to detail and high standards of safety.

    The three-minute film is an interactive virtual party between three friends who are separated by geographical boundaries, where they relive the good old days and decide to celebrate by focussing on good food by ordering in their favorites using Nature’s Basket’s omni-channel platforms. As the food appears, the fun begins.

    Conceptualised by Nature’s Basket and Adfactors PR, the film is based on the social insight into how relationships have blossomed with the aid of technology. It shows how three friends turn an everyday moment into something truly special with a virtual party. It also showcases NB's offering of the freshest produce and promise of #TasteTheWorld across its in-store, online and mobile app platforms.

    Nature’s Basket and Spencer’s Retail CEO Devendra Chawla said: “The past few months have been really difficult for everyone and with the festive season beginning in India we wanted to do something to encourage people to celebrate life in their own way. Food has always been the center of every celebration and Nature’s Basket, with its promise of safety and #TasteTheWorld, aims to make these moments even more special.”

    The digital film is live across Nature’s Basket’s Facebook, Instagram, LinkedIn, YouTube and Twitter platforms.

  • Tata Motors’ digital campaign vocalising the need for local

    Tata Motors’ digital campaign vocalising the need for local

    MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation. Designed and conceptualised by WATConsult, this campaign has been released ahead of the glorious occasion of India’s 74th Independence Day and emphasises on the meaning of ‘Atmanirbharta’ or self-reliance for individuals and the nation as a whole.

    Solidifying the brand’s stance for the ‘Vocal for Local’ initiative, the campaign is headlined by a video, which begins with a very young boy named Rohan shown seated in the rear seat of a Tata Nexon, while his father is driving him across the town. The son inquisitively asks his father, “Atmanirbharta kya hoti hai?” i.e. “What does Atmanirbharta mean?”. By showing a range of occupations to his son, the father makes him understand that Atmanirbharta means being self-reliant in all aspects of life and that it applies to people from all walks of life – be it a toymaker, bangle vendor, scientist or an engineer from ISRO, who sequentially appear in the film. The video ends with the display of Tata Motors’ New Forever range near a hoisted Indian flag, exemplifying the Company’s ability to deliver best in class products that cater to the local needs & tastes while evolving with time and being ever popular with customers. 

    Adding to the above, ‘Atmanirbharta by Tata Motors’ highlights that reaching the goal of being self-reliant is not an individualistic responsibility, but a collective one that falls on the shoulders of the entire country. 

    Tata Motors passenger vehicle business unit head marketing Vivek Srivatsa said, “Tata Motors has always been known as an automotive brand that is a flag bearer for products that caters to the Indian customer. Our cars are manufactured locally and provide world-class design, safety and driving pleasure to all. We are proud to be at the forefront of the conversation of being ‘Vocal for Local’. This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. I am glad that both Tata Motors and WATConsult took this opportunity to emphasise on this message, and thereby in our own small way, we want to encourage the nation to understand a few aspects of being ‘Atmanirbhar’. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.”

    WATConsult CEO Heeru Dingra added, “We are happy to have extended our relations with Tata Motors to curate a concept on a topic that is so relevant in today’s time. The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. While the animation makes the video more endearing, the narrative seamlessly portrays the potential that India drives, in terms of talent, power and various other aspects, in today’s age. With this video, we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers from different strata of life who are in their own way making our nation self-reliant.”

    This campaign’s concept takes an adaptive approach by using an animated video for the film as a substitution for a live action version, keeping into consideration the ongoing need for physical distancing. Initially launched in our national language – Hindi, this video will also be translated in English and multiple other regional languages to create a nationwide resonance. 

    Click here to watch the full video – Atmanirbharta by Tata Motors

  • Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

    Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

    NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These videos ‘unmask’ five of India’s leading fashion designers – Manish Malhotra, Anita Dongre, Tarun Tahiliani, Gaurav Gupta and Rahul Mishra on film, giving us an intimate peek into their lives during the pandemic. In these episodes, each designer also creates a prototype of a mask using elements from Indian art and culture, based on the current times. These designs then serve as inspiration for five unique mask collections, each an ode to a craft or a community. Myntra will be offering an assortment of 34 styles and 20 designs that will be available in packs of one, four, five and 20.

    Condé Nast India managing director Alex Kuruvilla elaborates, “Behind the Mask’ is one of the most ambitious projects we’ve ever undertaken. From video concept and production to packaging and product design to bringing on board multiple partners, this activity was entirely orchestrated by Condé Nast India during the lockdown, managed remotely by multiple stakeholders. Our objective is twofold: to promote the wearing of masks, and to raise funds for the karigars (artisans) who tirelessly work behind the scenes of the Indian textile industry and are among those worst hit by the pandemic. This initiative achieves the first objective by mass-producing masks inspired by the designers’ prototypes. And it raises funds by donating all profits from the sales of these masks to GiveIndia—all this while creating great content that is at the core of Condé Nast India’s legacy.”

    This is also the first time two Condé Nast India titles, Vogue and GQ, have joined forces for a campaign of this scale. What makes this project interesting is the extent of collaboration required to pull it off, especially since it was entirely produced in the era of lockdown and self-isolation where nothing but the “essential” was permitted. The making of the video series is a case study in itself, with everything from conceptualising to scripting and shooting done remotely, with help from the designers’ loved ones who happily agreed to play co-filmmakers. Using mobile phones and digital cameras, with extensive notes from the director and DOP and briefings over video calls, the team managed to pull off these videos, that too in broadcast specifications.

    To execute this project, Condé Nast India brought onboard Myntra to produce and sell the masks, TLC, TLC HD to broadcast and Discovery Plus to stream the episodes, and GiveIndia to ensure the profits from the sales reach the right NGOs.

    Myntra CEO Amar Nagaram added, “Behind the Mask’ is an extraordinary initiative, a coming together of enthusiastic and dedicated folks for a common, but the profound cause. We wholeheartedly appreciate the efforts of Condé Nast and are proud to be a part of this ‘one-of-a-kind’ association. Our wide shopper base and reach will enable these masks, inspired by the concepts of India’s leading fashions designers, to reach millions of consumers across the country, thereby supporting this fundraiser campaign in a big way.”

    Discovery Managing Director south Asia- Megha Tata said, “Given the pandemic, there is a need for various stakeholders to come together for the larger good of society. This cause led initiative has the potential to engage audiences in a very endearing way and leave an indelible mark on the audiences. We are proud to have played our part in supporting Kaarigars and remain committed to support such meaningful initiatives in the future as well.”

    GiveIndia President Ashok Kumar ER says: "Our crafts artisans represent the backbone of India's rich heritage and these have been extremely challenging times for them. So we are very grateful that through this partnership Condé Nast India will not only support the karigars but also highlight the crucial role they play in the textile industry. For those of us continuing to stay safe at home, 'Behind The Mask' also acts as a reminder not to take the lives of those less fortunate for granted. Since mid-March GiveIndia has been supporting communities worst-hit by the COVID2019 crisis through our India COVID Response Fund, having disbursed Rs 114+ crore so far. And we welcome Condé Nast India's contribution."

    The episodes will be streamed on the Myntra app on 12 August 2020 and aired on TLC and TLC HD and streamed on Discovery + on 17 August/18 August 2020. The masks will be available for sale on Myntra from 12 August onwards.

    To buy the masks go to www.myntra.com

  • PhonePe launches new campaign saluting indomitable spirit of India

    PhonePe launches new campaign saluting indomitable spirit of India

    NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand film showcases how PhonePe continues to help over 20 crore users and over one crore merchants do more and move forward with adequate precautions. PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign.

    The inspiring narrative of the campaign illustrates how people are navigating the ‘New Normal’ as the country continues to open up in phases after months of lockdown. It traces stories of unhindered progress of merchants and users, aided by PhonePe, while the pandemic has effectively changed our ways of life. By enabling safe payments from home & contactless payments everywhere else, PhonePe is helping everyone adapt to their new circumstances. The Indian drive for progress has no full stop, as captured in one of the lines in the film – “Rukna toh humein aata nahin”. PhonePe’s offerings which include contactless payments, easy money transfers on chat, bill payments, fast recharge among others nurture the spirit of resilience and always moving ahead.

    PhonePe founder and CEO Sameer Nigam said, “During these unprecedented times, Indians from small villages to large metros are striving to get back to normalcy and progress in their lives. We see our platform as a trusted partner to those billion-plus aspirations. Our latest brand campaign is a tribute to the indomitable spirit of the people of India and reflects everyday stories of progress with PhonePe’s varied offerings.”

    Link to the film:

    Creative Credits: Leo Burnett & OffRoad Films

    The campaign includes a one minute 50-second master film and five shorter 15-second stories. These can be viewed on digital and social media platforms such as YouTube, Facebook, Twitter, Instagram and LinkedIn. PhonePe users can also watch it on the app.

  • KFC’s super 7 days are here!

    KFC’s super 7 days are here!

    NEW DELHI: KFC India presents The Super 7 Days – a week of jaw-dropping discounts and irresistible combos of your KFC favourites! Yes, you heard that right. With savings of up to 42%, and unmatched value and variety, these Super 7 Days are everything that a KFC-lover wished for. From August 10th to August 16th, get ready to be spoilt for choice – choose from a Bucketful of crispy Chicken, Chicken Popcorn, Rice Bowl, Zinger and more. Starting at INR 149, it doesn’t get any more super-licious than this!

    Offered at all KFC restaurants across the country; you can also place an online order for your favourite during the week (or better still, pick one favourite every day!). Oh, and did we mention something ‘App-solutely’ amazing? The Super 7 Days, along with the drool-worthy discounts, are available exclusively on the KFC App and Website. So get closer to that Bucket of Chicken Popcorn or Chicken Strips – download the KFC App from the Playstore or visit online.kfc.co.in now.

    Still need a reason to join The Super 7 Days? Well, it all comes backed by KFC’s 4X Safety Promise of Sanitization, Screening, Social Distancing and ContactLess. We’ve upped our existing stringent hygiene measures with intensified sanitization every 30 minutes of all surface areas like tables, counters, door handles, etc. Our delivery teams wash & sanitize their hands & bags after every order – great taste delivered safe you see. All team members, including delivery riders, get screened regularly with temperature checks; wear masks and gloves at all times. Social distancing is followed at the restaurants with floor stickers guiding customers and delivery riders maintain proper distance as they queue up for orders. We are making sure you get your KFC in a completely contactless & safe manner – through delivery, takeaway, KFC to your Car/Bike and during dine-in as well. Not just ‘Super’ but ‘Safe’ as well – could this week get any better?

    KFC you soon then, at your nearest KFC restaurant or on the KFC App or Website (online.kfc.co.in). 

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  • WATConsult, Pigeon India launch #StandByNursingMoms campaign breastfeeding week

    WATConsult, Pigeon India launch #StandByNursingMoms campaign breastfeeding week

    NEW DELHI: Aiming to simply extend the brand's support towards nursing mothers, who go through emotional upheaval and uncertainty during this phase of their lives, the campaign was executed as an online social experiment. The central video piece for the campaign was taken live across the social media platforms, showcasing three new mothers from the ages of 28-36.

    Initially talking about the adjectives that are generally associated with breastfeeding and motherhood, they then delved deeper into how it actually feels to be a nursing mom and the negative feelings of anxiety, discomfort, etc that naturally arise out of this experience. They also highlighted that support from their loved ones and care for their child’s health are largely responsible in helping them overcome these feelings and regain a positive outlook.

    Furthering the campaign, the brand collaborated with mom influencers, who opened up about their breastfeeding journeys and everything that helped them along the way to flip those negative feelings. This campaign is just a step towards normalizing the varied emotions a new mom goes through, not all of which are positive and rewarding.

  • Budweiser 0.0 launches #RuleTheNew initiative in association with Zoya Akhtar and Jay Oza

    Budweiser 0.0 launches #RuleTheNew initiative in association with Zoya Akhtar and Jay Oza

    NEW DELHI: In a bid to inspire and empower consumers to safely adapt to the new normal, Budweiser 0.0 has unified creator communities and individuals across the country in its latest initiative called ‘Rule the New’. As we press play on our lives, individuals across the country are eager to step out and socialise. However, the challenges posed by the current times demand a new sense of responsibility. To champion this change, the brand is crowdsourcing innovative hacks that showcase ways in which people are cautiously moving forward, resuming their routine activities, getting back to work, or simply catching up with their friends.

    Ensuring users have easy access to a library of creative solutions to inspire them, Budweiser 0.0 has also launched a Rule The New Instagram handle that curates the best entries received across social media on the daily. These hacks have been shortlisted by the brand, in association with leading personalities of the Indian film fraternity, Zoya Akhtar & Jay Oza. Gratifying their commitment towards a better tomorrow, the participants stand a chance to win compelling rewards, from daily give-aways to interesting prizes worth Rs 15,00,000. The top 20 best entries will also win a chance to present their work to the creative stalwarts, Zoya and Jay, and interact with them. For the first time ever, Budweiser 0.0 will also be releasing its next film which comprises content sourced from creators across India via this unique initiative.

    AB InBev  VP marketing – south Asia Alexander Lambrecht said, “Even as the lockdown continues to ease, individual caution is vital to collectively combat our current challenging circumstances. Budweiser has always played a role in energizing the community, bringing people together to share great times. As we adapt to our new reality, we strive to continue doing the same – offering support and uniting our communities in meaningful ways – while underscoring utmost caution and safety. The ‘Rule The New’ initiative ensures that our partners and patrons are aware of, and well-equipped, with hacks to effectively conquer the new normal safely. We are delighted with the overwhelming response garnered to date, and the absolute creativity of each hack only re-instills our belief that together we will emerge triumphant.”

    Cinematographer Jay Oza opined, “What keeps the world spinning is creativity and the people behind it – with Budweiser #RuleTheNew this belief is even stronger for me now. Being on this jury also brought me closer to the creator community and some fresh ideas.”