ITV

Category: Ad Campaigns

  • Paytm Payment Gateway partners with StockHolding Corporation of India Limited

    Paytm Payment Gateway partners with StockHolding Corporation of India Limited

    India’s largest payment gateway, Paytm PG has entered into a partnership with StockHolding Corporation of India Limited (StockHolding) to provide payment gateway services. With this, Paytm PG will facilitate seamless transactions on StockHolding's website and app for its over 5 crore customers. In addition to this, StockHolding users will also be able to access depository services on their Paytm app.

    With a network of over 200 branches, StockHolding is one of India’s largest Depository Participant and provider of Custodial Services. A pioneer of Demat services in the country, it manages over Rs 38 lakh crores in AUC (Assets Under Custody). Now onwards,  all transactions done on the platform will be channeled through Paytm PG.

    Abhay Sharma, Sr. Vice President – Paytm said, "We are happy to partner with StockHolding, which is one of India’s premier financial services provider to both corporates & individuals. With our technology-driven innovative payment gateway, we will enable ease of operations for StockHolding Clients, thereby moving towards a more efficient and digital way of managing their financial transactions."

    StockHolding spokesperson said, "We are happy to partner with Paytm which is one of the leading fintech in India with a technology-driven innovative platform. We are the first Depository Participant offering DP Bill Payment facility through the Paytm application. This will definitely improve the ease of operations for clients."

    Paytm Payment Gateway is a leader in India with over 50% market share and processes over 400 million monthly transactions. This includes transactions through cards, UPI, wallets, and net banking. With more than a million merchant partners, it offers several unique services, such as Payouts & Recurring payments, OTP less card payments, instant refunds and pre-authorization flow that addresses the needs of both B2B and B2C companies. 

  • Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    MUMBAI: Advertising agency and films productions house, Oberoi IBC, has launched a series of TVC campaigns ‘India Ki Waterline’ for Vectus Industries Ltd (Vectus Group), a water storage and piping solutions provider company.

    The agency has recently announced the endorsement association of Saif Ali Khan and Kareena Kapoor for Vectus. The first TVC has gone live on major TV channels. The 360-degree campaign will be led by television and digital platforms. The series of ad films were shot pre-Covid2019 and have been launched now.

    The first film in the campaign shows the duo discuss how they haven't worked together in a movie for a while. They then decide against it as 'romance in the house and outside it' (on screen) could me monotonous. That's when Saif comes up with the idea of working in an advertisement together and suggests that they should work for Vectus as it's a very good brand.

    The earlier campaign done for Vectus by Oberoi IBC featuring Bollywood actor Rajpal Yadav had gone viral on the internet generating 46 million views and engagement for the brand. The agency also engaged actor Nana Patekar for a viral TVC Campaign ‘Baap Ko Bhej' which established the brand and its tag line generating engagement and views on social media. The agency has been working on viral campaigns for various home grown brands to boost the brand image and connect with the audience.

    The idea was developed focusing on real situations as Saif and Kareena have not worked together in a film for long and Ramkrishana Murugan, national creative director, Oberoi IBC thought to use the situation for the brand relevance.

    Murugan has worked as creative director with Bates and Mudra and has nurtured brands like Onida, Hamam Soap, Lever Ayush, Benadryl, Dabur Toothpaste, Tata Salt and Reliance ADAG. He is now nurturing brands in Oberoi IBC like Goldiee Masale (Salman Khan) – “Jahan jaayen, rishte banayen”, Zed Black (MS Dhoni) – “Prarthna hogi sweekar” and Vikram Chai (Nana Patekar) – “Kadakpan zaroori hai”. Oberoi IBC has engaged Salman Khan for Goldiee Masale, MS Dhoni for Zed Black and Nana Patekar for Vikram Tea, Rakul Preet Singh for Elleys Switches and Vidyut Jamval for Essdee Innerwear.

    Vectus Industries MD Ashish Baheti said, “We are very happy with the TVC Campaign with Saif & Kareena. Oberoi IBC has conceptualised and executed the whole campaign very well. We have got very good responses for the TV Campaign from our distributors, dealers, trade and customers alike.”

    Oberoi IBC national creative director Ramkrishna Murugan said, “We are glad to have this opportunity to take the brand a step ahead with our creative strategies and TVC campaign. We have curated this campaign and shot five films with our in-house production team. The campaign has been created for a very specific engagement for the brand focusing on trust”

    Headquartered in Mumbai, Oberoi IBC has a strong client base throughout India. The agency lends its branding and creative expertise to Indian family managed businesses across the country and in fact, a number of brands nurtured by Oberoi IBC have gone on to become leaders in their respective categories.

  • Radico keep spirits high with soulful marketing initiative

    Radico keep spirits high with soulful marketing initiative

    NEW DELHI: This year, when the world’s movement and celebrations are restricted, Radico has taken up the task to not allow the pandemic to affect the spirit of our people. Continuing its momentum to keep the consumers’ spirit high, Radico Khaitan has come up with another power-packed initiative for India’s 74th Independence Day. The company has launched a gratitude song- “Shukriya” under the banner of The Spirit of Victory in the honour of the courageous Indian Army on the eve of August 15. Through the song, Radico Khaitan pays tribute to the Army for their immense sacrifice throughout and protecting the motherland without fearing for their own lives. The song is written and sung by our friend and versatile musical artist Padamjeet Sehrawat.

    The brand had earlier associated with programmes like Tales of Valour and Avadh Festival to pay tribute to martyrs and also honor soldiers for their selfless deed in protecting the country. Tales of Valour is a series of authoritative factual documentaries that depict the 10 most valiant stories of bravery.

    Radico Khaitan COO Amar Sinha said, “The army plays a vital role in protecting the borders of the country and ensuring all the citizens are safe at all times. Even during tough times as the pandemic, the army is fighting tirelessly to protect our country. Launching this song is a small effort in the direction of saluting their bravery and devotion towards the country”.

    He further added, “Radico Khaitan has always been at the forefront to cater to this segment of the society. Be it creating a product dedicated to the fighters of the 1965 war that exclusively caters to the armed forces or contributing to the upliftment of the martyrs’ families, it is our commitment to keep the protectors of our country in the focus of our endeavours.”

    With this association, Radico Khaitan is also taking forward the tradition of celebrating art, culture, and literature in the country. The company’s focus on mindful marketing strategy leaps into the future with its associations with a social cause attached to it.

    As the company has been outperforming the industry for the last four years, our objective of creating an inclusive and wholesome ecosystem comes true with such activities.

    Watch the music video here:

  • ‘Myntra Fashion Superstar @MTV’ – India’s only digital fashion reality show, returns for its second season

    ‘Myntra Fashion Superstar @MTV’ – India’s only digital fashion reality show, returns for its second season

    Myntra announces the return of its hugely popular, Myntra Fashion Superstar – a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra's own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth destination, MTV and Voot, in late September.

    In addition to streaming the 8 episodes, Myntra Studio will be the one stop destination for loads of exclusive content around the show, including BTS moments, shoppable celebrity looks, episodic reviews, trivia, quizzes and lots more. With the capability of hosting all formats of content and its in-built gamification features, Myntra Studio will keep the buzz going right from the start of the auditions, up until November, when the show ends.

    With the two powerhouses of fashion and reality shows coming together, this season of Myntra Fashion Superstar is set to break its record on reach and impact across Metros and Tier 1 and 2 youth markets. The auditions will be tougher, tasks more challenging and the gratifications bigger, in season 2.

    Online auditions for the upcoming show are set to kick off on August 15, 2020, and will invite entries from across the country, from anyone with a strong point of view on fashion and social media. The pan-India entries will be accepted on the Myntra App and Myntra’s social channels along with Voot. The theme of this year’s show and also the official hashtag is, #MFSChangeTheConversation, which aims at ‘fashion for good’ and inclusivity. The theme focuses on how influencers are not afraid to be themselves and use fashion to enhance their uniqueness, and express and amplify their voice.

    Manish Malhotra, the couturier, costume stylist, entrepreneur, and revivalist who has redefined the Indian fashion space for over 3 decades is set to be the judge for the upcoming edition of Myntra Fashion Superstar. Known for his inimitable aesthetics and versatile sense of styling, his presence on the show would help establish a strong relationship between fashion and social media while enhancing its relevance amongst the youth. India’s first-ever fashion influencer and bold fashion creator, Manish Malhotra is the only Indian designer to have the largest following on social media.

    Myntra Fashion Superstar offers Myntra the perfect pedestal to leverage the strong relationship between fashion and social media, while enhancing its relevance among the youth. It provides an opportunity to the fashion enthusiasts of the country to exhibit their creative prowess, thereby connecting them with their audience in a powerful way. With the first edition of Myntra Fashion Superstar, the company has successfully established itself as a leading content destination for all things fashion and with this edition, it is further consolidating its position as a tech, content and fashion innovator. MTV’s expertise with reality shows and wide reach and Myntra’s innovative concept and on-app technology are coming together to create the most relevant and relatable fashion reality show for the youth of today. This show will focus on using Fashion as a tool and social media as a platform to create thought-provoking conversations that truly matter to the youth of the country.

    Speaking about the upcoming edition of Myntra Fashion Superstar@MTV, Amar Nagaram, CEO, Myntra, said, “We are elated to announce the arrival of the second edition of Myntra Fashion Superstar. The huge success and popularity of the first edition has given us the confidence to return with a bigger and more glamorous – edition of India’s only digital fashion reality show, packed with greater challenges and surprises to bring out the best among India’s fashion influencer community. We want to demonstrate fashion as a medium to empower millions of enthusiasts by providing them an opportunity for self-expression and amplifying that expression using content and social media platforms. With MTV being the biggest youth channel in India and a leader in youth-centric reality shows, the upcoming edition of MFS is set to be a phenomenon to be reckoned with.”

    Speaking about the new property, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18 said: “MTV has an immensely successful lineage of reality shows around fashion which have become iconic properties in their category. Our insights into the minds of young India fuels our content engine and with Myntra Fashion Superstar @MTV, we are once again ready to create a genre-defining show. Myntra as a brand resonates very strongly with youngsters and we are excited to partner with them for this season.”

    Further elaborating about the partnership with Myntra, Mahesh Shetty, Head – Network Sales, Viacom18 said: “Fashion is a popular genre when it comes to reality content and we are happy to co-curate the next big fashion reality revolution. As India’s no.1 youth brand, MTV is uniquely predisposed to give Myntra Fashion Superstar the popularity and engagement it deserves amongst India’s GenZ and we are excited to start this journey.”

    The first edition of Myntra Fashion Superstar was held in September 2019 and provided a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities. The contest was judged by Bollywood actor, Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani, who declared Tanumita Ghosh as the winner of the show. Manish Malhotra too joined the judges’ panel during the grand finale. The series offered an immersive experience to over 100 million viewers on TV and the Myntra app, where they voted for their favourite influencer, while also accessing rich and exclusive content in fashion. 

    The upcoming edition of the show will be judged by leading celebrities from the world of fashion, including Manish Malhotra and will see them help the contestants with their efforts. Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV, and will be aired on MTV, The Myntra App (Studio), Myntra’s YouTube Channel and Voot. Each forty-five-minute episode will have a fashion-related task and elimination to test the contestants on three key parameters, namely, their fashion acumen, ability to create meaningful content, and proficiency in using social media to make a positive impact. The winner of the show will be adjudged India’s ‘Fashion Superstar’, for the year, and win an exclusive 1-year influencer contract with Myntra worth ₹ 1 million, along with an exclusive 1-year contract with MTV to be the Social Influencer in Fashion.

    The show will be promoted across TV and Digital channels of MTV and Myntra’s own Digital channels, including social media. Overall, the current season is set to break all records of the super successful first edition. 

  • Philips launches a digital campaign #StyleThatSpeaksForYou

    Philips launches a digital campaign #StyleThatSpeaksForYou

    Philips India today launches a digital campaign  #StyleThatSpeaksForYou, with the purpose to re-ignite woman’s love for their hair and need to take care of them. The genesis of this campaign is from a simple observational insight that women use their hair to express themselves in small ways every day.

    Sharing a brief concept note and details of the campaign below for your reference.

    Hair has a language of its own, a language the world understands. Women use their hair as an extension to express their myriad moods and expressions. Often, this is a more effective way of getting the point across than using words themselves. Hair holds a special place in a women’s lives, and why caring for their hair is important – irrespective of the circumstance. The campaign #StyleThatSpeaksForYou, puts into focus the importance of how hair is an important tool to express oneself and therefore they should be cared for and styled – "kyunki baal bolte hain".

    Commenting on this new campaign, Gulbahar Taurani, Vice- President, Personal Health, Philips Indian Subcontinent, Philips India says, “Over the years, Philips has put its consumers’ needs first and has introduced innovative solutions that has aided in activation of  the magic of beauty. This insight also becomes the genesis for our campaign that resonates with women and their needs to express themselves.  This campaign puts into focus the importance of how simple act of hair styling & haircare enable their hair to do the talking with its unique & beautiful silent language.”

    To promote the importance of hair care and styling, Philips’ will be launching this campaign across all its social media channels.

  • Nilon’s launches #AchaarWithVichaar as latest campaign

    Nilon’s launches #AchaarWithVichaar as latest campaign

    NEW DELHI: Nilon’s India, one of India’s oldest food companies, has launched its latest new media campaign #AchaarWithVichaar, featuring some of the top content creators of India and its most beloved fans. 

    Masala is the pulse of India – we love it in our food, moods and conversations. Playing on this, Nilon’s #AchaarWithVichaar aims to build consideration for pickles in the minds of the new-age consumer. Tangy taste coupled with the many health benefits of the pickle such as boosting immunity, improving digestion, strengthening gut and many more, Nilon’s believes this is the perfect time for the brand to bring back the much-needed masala and magic in the lives of Indian youth, while boosting sales for its recently launched Rajasthani-flavourited pickles through Amazon.

    Nilon’s director & CEO Rajheev Aggarwal shares, “We are very excited for this campaign. Nilon’s products are something that the youth of this country has grown up with and when they today see us talking to them in their language, lingo and laughter, we are certain that these millennials will make Nilon’s Achaar their companion once again. There’s so much that the humble pickle that our dadis have made us love has to offer- right from health to taste.”

    The two-month long campaign begins with many exciting activities that they believe would appeal to the youngsters, like a crowd-sourced Achaari rap anthem, Nilon’s chant for the longest Achaar that finally lead up to the Instagram-LIVE show. Partnering with some of the biggest content creators of the country from the spheres of lifestyle, health and food, a promise of achaari conversations, atrangi creations and lots of laughter is what the brand is looking forward to as the campaign kicks off. 

    “Some of the quirkiest minds of the country have come together to give Nilon’s Achaar the new-age spin it deserves. For us at M&C Saatchi February, the most exciting aspect is the involvement of not just the best of content creators, but also the creators who live amongst us- the fans of Nilon’s! We hope #AchaarWithVichaar resonates with our target audience and creates a stir to remember,” said M&C Saatchi February founder & MD Gopal Krishnan on his expectations from the campaign. 

    Nilon’s has already launched the #AchaarWithVichaar Rap Anthem, the brand’s first crowdsourced anthem featuring content creators and users. The rap has reached the screens of over 13 million Indians, with more on its way. 

  • Savour McDonald’s falling fries in this new AR Instagram Game

    Savour McDonald’s falling fries in this new AR Instagram Game

    NEW DELHI: In the era of social distancing, virtual interactions have taken a new shape and form to connect with each other. Providing a perfect solution to the lockdown woes, McDonald’s India North & East in partnership with Swiggy has launched an exciting AR game filter ‘Fries Down Challenge’ on Instagram that allows netizens to savour their favourite McDonald’s fries virtually. Adding to the excitement, users with maximum score will stand a chance to win exciting McDonald’s vouchers that can be redeemed on Swiggy*.

    To try their hands on the most rewarding Instagram filter, users would need to select the filter from Swiggy’s Instagram page filters section or can search the “Fries Down Challenge” filter from the effects list in Instagram camera. Once they select the filter, tap to play, French fries will begin falling from the top of the screen and the tally will appear over the user’s head. Users will then have to catch the falling fries by opening their mouth to eat them. After the game, the AR filter will record the final score. 

    Created by Nilgiri Social, the AR story filter has already taken Instagram enthusiasts such as Kusha Kapila, Heli Daruwala and others into a frenzy as they tried the filters and shared their score. 

    The launch of the AR game by McDonald’s comes close on the heels of #FryItUpFridays – an exclusive, Friday-specific deal on the McDonald’s World Famous Fries. As part of this irresistible offer, anyone who places a McDelivery order via Swiggy, of/above a total of INR 350 (exclusive of delivery charge & taxes) on Fridays, gets a pack of medium fries free.

    *Challenge available from 10 am to 8 pm on 14 August 2020 only

  • Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

    Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

    In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm.

    Speaking on this occasion, Mr Mahendra Singhi, MD and CEO, Dalmia Cement (Bharat) Ltd. said, “We are honoured to have Padma Shri Kailash Kher and Grammy Award winner Ricky Kej at Jazbaa – e – Bharat, a musical concert aimed at honouring our nation’s resilience in the fight against this pandemic. 

    Words fall short in describing the unwavering dedication of our COVID warriors. Their commitment is inspiring and we salute their tireless efforts and undying spirit. We also take this opportunity to celebrate our global commitment towards sustainability and our operational performance.”

    Padma Shri, Kailash Kher said “In the last few months, the world has adopted new ways of living and thinking. There has been a significant change in our priorities which we now call the ‘New Normal’. Individuals and corporates have come together to shoulder responsibility and help each other during these testing times. One such organisation is Dalmia Bharat Group that has worked continuously during this pandemic to support the citizens of our country. Through this musical salutation named after our frontline warriors called Jazbaa- e -Bharat, we aim to give a tribute to those unsung heroes who are fighting the pandemic across the country.”

    Commenting on Jazbaa – e – Bharat, Grammy Award winner Ricky Kej said, “It gives me immense pleasure to be a part of this virtual musical concert organized by Dalmia Bharat Group. Their vision for a sustainable future is in sync with my beliefs about the environment. Together, we believe that we owe it to our children to leave behind a better planet than what we inherited. I have always believed in the healing power of rhythms to bring solace, motivation and guidance for people towards a greater good. Music has the power to inspire us to be sustainably conscious and live in harmony with nature.“

    Jazbaa-e -Bharat will be a musical extravaganza in its truest sense as it will also host the evergreen Shri. Udit Narayan whose soulful voice rings of nostalgia. He will be joined by his son Aditya Narayan who started his musical career at a very young age and managed to win the hearts of everyone. They will be accompanied by the prominent multi-lingual singer, Benny Dayal who has always managed to make the audience groove to his lively tunes and the ever melodious Jonita Gandhi who has become an instant favorite of her audience in a short span of time.

    The link to this musical salutation of our Covid warriors will be available on all social media platforms. Click on the link: https://www.dblconcert.com/ to join the event. 

  • Khimji Jewels launches TVC for new jewellery collection

    Khimji Jewels launches TVC for new jewellery collection

    NEW DELHI: Jewellery brand Khimji Jewels launched its latest line of personal jewellery titled Collection ME. Launched on all media from television, print and OOH to digital, social and www platforms, the collection is the newest in the long line of successful launches by the venerable and deeply loved House of Jewellery that people across all age groups in Odisha swear by. 

    Khimji Jewels CEO consumer business Nishit Nanda said, “The brand that we have inherited from our elders is a tremendous responsibility. People in Odisha not just love and trust Khimji Jewels, they include it in their lives when they weave their stories and create memories for a lifetime. For over eight decades, we have been honoured to be a part of every milestone in the lives of people from births and weddings to anniversaries, celebration of the new-born to commemoration of sacred festivals. As we step into a new era of transparency, transformation and trust my team and I are gearing up with renewed energy to be ready for the winds of change. With this collection, we celebrate freedom and youth. The new youth that is fearless and unshackled as well as deeply responsible and completely aware of the self. This also marks a major milestone for us as we are now ready to deliver to the entire country based on our cloud strategy focusing on customer experience and fulfillment. We are hoping that with this collection, it will be the beginning of a journey that will let us deliver to India what we have been delivering to Odisha for 84 years.”

    Conceptualised and crafted by Digital Dogs, the campaign is positioned on the platform of the spirit of freedom. A lyrical musical of free-flowing verses that swing gently in the breezes of change.

    Digital Dogs Content and Media founders Ambarish Ray and Anjali Rawat said, “We had promised ourselves from the day we set up our venture that everything we do will be authentic and impacting. There is no dearth of mediocre work out there and today we have more white noise than real stories. We are thankful for Khimji Jewels to place their faith and future in our beliefs. With this collection, we have created a lyrical panorama across platforms and brought it alive through technology and experience design. Collection ME is a tribute to the spirit of freedom and the eternal, indomitable force that is youth. Design synergy and emotional honesty are at the core of this integrated content programme and we intend to build further on this. Today’s consumers are audiences first and buyers second and we intend to form a lifelong relationship with them based first on authentic storytelling and narrative impact before selling them anything. In fact, if people buy into you first, they will buy from you happily forever after.  

    Digital Dogs has worked with teams across Los Angeles, Russia and India to create the core campaign and its various extensions. The launch is across television, print and outdoor, retail and ambient platforms as well as deeply integrated experiential encounters in the cloud across social, mobile-first platforms, digital and www forums. The collection can be seen on the website www.khimjijewels.com and is available across Facebook, Instagram, WhatsApp, social search platforms and in showrooms.

  • Uber helps deliver free meals for the hungry in partnership with the Robin Hood Army

    Uber helps deliver free meals for the hungry in partnership with the Robin Hood Army

    Uber today announced it will help deliver free meals for the hungry and those impacted by the Covid pandemic in partnership with the Robin Hood Army, a volunteer-based organization, which fights against hunger.

    As the RHA’s mobility partner, Uber will provide free rides to its volunteers in 10 cities: Delhi NCR, Mumbai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad, Jaipur, Jamshedpur, and Chandigarh, over a 2 month pilot or test phase of their partnership.

    Uber is also supporting RHA’s ongoing #Mission30M project, one of the largest food relief efforts by civic society, with free rides for volunteers. The project, which started 1st July and culminates on 15th August, is being supported by over 60,000 volunteers, who’re attempting to distribute staple food to 30 million people, most affected by the pandemic.

    Speaking about Uber’s efforts to feed the hungry, Prabhjeet Singh, President, Uber India and South Asia, said, “We at Uber are committed to reducing urban hunger, a problem that has escalated and impacted millions more across India due to the ongoing pandemic. We’re thrilled to join forces with the Robin Hood Army and be a part of the solution for supporting vulnerable communities in these trying times."

    Neel Ghose, Founder, Robin Hood Army, said, “We are delighted and grateful to partner with Uber once again! Our partnership ensures that our Robins have a safe and easy way to travel and mobilize the food, and focus on the primary act of serving millions of people.”

    Since the outbreak of the pandemic, Uber has launched multiple initiatives to support State governments and communities across the country. The company facilitated  280,000 free trips to the National Health Authority (NHA) and other city and State Governments across the country for transporting thousands of frontline healthcare workers. These rides were part of a larger global commitment made by Uber CEO, Dara Khosrowshahi, to donate 10 million free food deliveries and rides to healthcare workers, seniors, and people in need. Please check out our Newsroom post.