ITV

Category: Ad Campaigns

  • Cadbury collaborates with Jasleen Royal for Dairy Milk Silk’s ‘I Missed You’

    Cadbury collaborates with Jasleen Royal for Dairy Milk Silk’s ‘I Missed You’

    NEW DELHI: Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much-awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker.

    Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long-distance relationship.

    The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long-distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story – a partner in their good times spent together and a medium to let them know how much they missed each other when apart.

    Read more stories on Wavemaker India 

    Commenting on the collaboration, Wavemaker India chief content officer Karthik Nagarajan said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved into a symbol of love. Known for her soul-stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”.

  • Burger King launches immersive AR campaign with rapper Lil Yachty

    Burger King launches immersive AR campaign with rapper Lil Yachty

    NEW DELHI: Burger King has become synonymous with clutter-breaking advertising campaigns that can cut across audiences across the world. In their latest play, the brand’s mascot and renowned rapper Lil Yachty took over the MTV Video Music Awards last week, with augmented reality appearances.

    The burger brand ran an immersive sweepstake during the MTV Video Music Awards (VMAs) that asked viewers to scan a QR code with their smartphone cameras to activate an augmented reality (AR) experience. Scanning the QR codes activated offers including a free Whopper sandwich with a $1 purchase in the BK App, and chance to win a year of free Whoppers along with tickets to the 2021 Video Music Awards.

    To roll out this campaign with the AR experience, the brand collaborated with digital content and experience agency Coffee to create. Apart from this, it worked with MullenLowe on the promotional effort, as per the media report.

    The brand announced about the campaign on Twitter and created a conversation among netizens.

    The duo appeared together on the red carpet throughout the show. After Lil Yachty performed his song “Top Down,” the King awarded him the Burger Fire Medallion.

    Burger King also included a consumer promotion in the broadcast. Viewers were encouraged to download the BK app and use it to scan QR codes that appeared on-screen to avail the offers.

    The campaign is clearly intending to boost downloads for the BK App, which has been a central part of the burger chain’s mobile marketing efforts in the past few years. The QSR brand has already been working to push its app to the users.

    Post pandemic, apps have become even more crucial to quick-service brands as the coronavirus has led to the temporary closure of dining rooms or diminished capacity.

  • Britannia Marie Gold celebrates the entrepreneur within every Indian homemaker, On World Entrepreneurship Day

    Britannia Marie Gold celebrates the entrepreneur within every Indian homemaker, On World Entrepreneurship Day

    MUMBAI: Britannia Marie Gold, one of India’s largest biscuit brands has always fuelled Indian homemakers to ‘do more & be more’. Committed to be a friend and guide to the Indian homemaker, the brand has over many years nudged the homemaker to realise her latent potential and dreams. On World Entrepreneurship Day, Britannia Marie Gold released a special TV campaign which recognizes and salutes the natural entrepreneur within every homemaker.

    The brand communication operates on the key insight that lack of confidence is one of the barriers keeping homemakers from starting something of their own. It also makes the point that this lack of confidence is misplaced. In fact, the brand believes that every homemaker by virtue of being a homemaker already possesses skill sets akin to an entrepreneur- leadership qualities, financial acumen, and negotiation and people management skills. All she needs to truly become an entrepreneur is to discover the talent she already has, within her.

    The film celebrates the homemaker in her current life state, as the anchor of her family and also nudges her to do more and be more, “Kyunki Bahut Kuch Hai Karna”.

    Talking about the campaign, Mr. Vinay Subramanyam, VP, Marketing, Britannia Industries said,  “Britannia Marie Gold is a brand that has intimate connections with India’s homemakers. We laud them for being the emotional anchor and all time go- to person in every family. We firmly believe that the progress the country has made sits on the bedrock of contributions and sacrifices made by the homemaker. Britannia Marie Gold recognizes the growing, inner aspirations of homemakers to do more with their potential and is committed to be the “everyday fuel” for homemakers in this bid. We dedicate this film to India’s homemakers on World Entrepreneurship Day. What better way to tell homemakers that they already have immense entrepreneurial acumen, and how a little bit of courage and confidence can make their dreams come alive”.

    Mr. Puneet Kapoor, Regional Creative Officer, Lowe Lintas said “Britannia Marie Gold has championed the dreams that homemakers want to achieve apart from running their households so efficiently through this creative campaign. This film celebrates those latent dreams that nearly every homemaker in the country harbours in her heart. It attempts to inspire women to give an honest shot to realising her dreams because the skill-sets of good home-making are similar to the skill-sets required to run one’s own business.”

    Britannia Credits:

    Brand: Britannia Marie Gold
    VP, Marketing: Vinay Subramanyam
    Category Manager: Siddharth Gupta
    Group Product Manager: Ankit Tiwari
    Product Manager: Sayani Bagchi
    Campaign Credits:

    Agency: Lowe Lintas Bangalore
    Language: Hindi, Bangla, Tamil, Telugu, Kannada, Marathi, Oriya, Assamese
    Creative: Puneet Kapoor, Arpan Bhattacharyya and Ayanangshu Lahiri
    Account Management: Sonali Khanna, Smrithi Ramanujam, Shreya Singh and Shruthi Rao
    Planning: Kishore Subramanian and Saumya Chattopadhyay
    Production House: Oink Films (Producer: Ramya Rao, Director: Shirsha Guha Thakurta)
    Music Director: Subhajit Mukherjee

  • Onco.com partners with actor Sanjana Sanghi to drive awareness on the availability of affordable and accessible cancer care

    Onco.com partners with actor Sanjana Sanghi to drive awareness on the availability of affordable and accessible cancer care

    NEW DELHI: Onco.com, India’s largest online cancer care platform, today announced its partnership with popular debutant actor Sanjana Sanghi of ‘Dil Bechara’ fame to launch the campaign #FightCancerWithOnco to create awareness on personalized cancer care that can be easily availed through the platform. The company launched two videos for the multi-platform campaign. Through this campaign, Sanjana talks about the challenges that cancer patients and caregivers face when diagnosed with cancer and how Onco.com through its world-class network of senior oncologists helps cancer patients get guidance on their treatment at every stage. Through Onco.com, patients can consult the best cancer doctors online or over a call, book appointments to get the right treatment guidance, get lifelong support from Onco’s doctors and become a part of India’s largest cancer support community, getting guidance from cancer survivors. 

    Having essayed the role of a cancer patient in her recent movie, actor Sanjana Sanghi has been winning hearts, not just for her effortless portrayal of a cancer patient, but also for bringing to the fore the toll cancer can have on an individual and their loved ones. 

    Onco.com’s CEO and Co-Founder, Ms. Rashie Jain, said “Sanjana’s character in the movie resembles a young Onco.com patient very closely – someone who wants to lead a normal life but is also fighting a battle with cancer every day. They want to get the right care and want to get better. After watching the movie, we felt that Sanjana would be able to connect very well with all our cancer patients and their families. She will also help us drive awareness about how Onco.com is bridging the gap by helping patients get access to the right information by connecting them with top cancer experts and providing them the care they need. We are very excited to have her represent Onco and share our vision with our customers.”

    Speaking about the association with Onco.com, Sanjana said “Having played the role of a cancer patient and spending time with many young cancer patients and survivors for the preparation of my role, I realized that there is a huge struggle for them with access to the right information, be it with regards to the different treatment options, or knowledge of possible side-effects from the treatment. There are not many people they can turn to with questions like ‘how did you deal with this?’ and ‘is it normal to feel this way?”. When Onco.com reached out to me and I spent time knowing about what they do and how their services are helping cancer patients and caregivers overcome this challenge, I could connect with them and felt it was the right brand for me to partner with. It was also in a way for me to give back to the cancer community by letting them know about Onco.com.”

    Onco.com and Sanjana are confident that together they will be able to bring forward better cancer awareness regarding the disease throughout the country and the need for regular monitoring to ensure early detection and management of the disease.

  • Myntra begins promotions with Manish Malhotra for the second edition of Myntra Fashion Superstar

    Myntra begins promotions with Manish Malhotra for the second edition of Myntra Fashion Superstar

    Mumbai: Myntra has initiated promotions to seek aspirants for the second edition of India’s only digital fashion influencer talent hunt, ‘Myntra Fashion Superstar-@MTV’, #MFSChangeTheConversation, the auditions for which have begun from August 14, 2020. The show is slated to go on-air in September on MTV.

    Giving a grand sneak peek into the second edition of Myntra Fashion Super Star, Myntra has launched a 60-second promotional video with celebrated fashion designer, Manish Malhotra, who is seen urging the young and talented aspirants to become powerful fashion influencers by participating in the show and proving their worth. It uses a metaphorical setting to demonstrate the experience of being an influencer, which includes flaunting a personal style, orientation, conversations or making a statement and taking on the responses.

    Interested participants can send their entries by uploading a video that shows their take on fashion using #MFSChangeTheConversation on social media or on the Myntra and Voot apps.

    The winner of the show will be adjudged India’s ‘Fashion Superstar’, for the year, and will win an exclusive 1-year influencer contract with Myntra worth ₹1 million, in addition to an exclusive 1-year contract with MTV to be the Social Influencer in Fashion.

    Expressing his excitement for the show, Manish Malhotra said, “Over the years, fashion and it’s concept has evolved. While styling remains a significant factor, the persona, conduct and confidence have become defining norms to make a mark in the industry. Myntra Fashion Superstar @MTV is a perfect platform for all fashion enthusiasts to showcase their skills and I’m sure it will give them the right push to work towards their dreams. I urge all budding talents to be a part of it and create conversations together to strive for change.”

    The show will be judged by leading personalities from the world of fashion and cinema, including Manish Malhotra. The chosen contestants will make it to the show post auditions, which will be aired on Myntra Studio on the Myntra App, MTV and Voot in end September. In addition to streaming the 8 episodes, Myntra Studio will be the one-stop destination for loads of exclusive content around the show, including Behind The Scene moments, shoppable celebrity looks, episodic reviews, trivias, and quizzes and lots more. With the capability of hosting all formats of content and its in-built gamification features, Myntra Studio will keep the buzz going right from the start. The show will be promoted across TV and Digital channels of Viacom18 and Myntra’s own Digital channels, including social media.

    Stay tuned to witness the biggest fashion extravaganza with the second edition of Myntra Fashion Superstar @MTV, coming soon only on Myntra Studio on the Myntra App, MTV and Voot.

  • Social Distance The Fun & Easy Way At KFC Restaurants

    Social Distance The Fun & Easy Way At KFC Restaurants

    Craving for your favourite KFC bucket, but bummed out about sitting afar from your friend or loved one? Well Superhero Colonel Sanders comes to your rescue. He is as particular about your safety and well-being as he is about serving his hot & crispy fried chicken. And he will keep you company as you dig into your favourite bucket of chicken at a KFC restaurant. Making social distancing fun and easy, adorning the seat next to you will be a quirky cutout of Colonel Sanders. Now that’s what we call good company over a really good meal.

    A man of his words, Colonel Sanders takes forward KFC’s 4X Safety Promise of Sanitization, Screening, Social Distancing and ContactLess. We’ve upped our existing stringent hygiene measures with intensified sanitization every 30 minutes, of all surface areas like tables, counters, door handles, etc. All our team members, including delivery teams, wash & sanitize their hands & delivery bags after every order – great taste delivered safe you see. All team members, delivery riders also, get screened regularly for temperature checks; wear masks and gloves at all times. Social distancing is followed across restaurants with floor stickers guiding customers and delivery riders to maintain proper distance as they queue up for orders. With limited seating, we can ensure that customers are maintaining the requisite distance from each other, even while dining. And now Colonel Sanders himself occupies the seat next to you; so that’s Sanders, Safety and Scrumptiousness all at one table.

    Walk into your nearest restaurant and you may be lucky enough to spot the Colonel. Go on and get clicked with the Colonel; we are sure he won’t mind it.

  • Prioritizing employee safety & well-being, Hike goes Remote-First for 2020

    Prioritizing employee safety & well-being, Hike goes Remote-First for 2020

    Hike, India’s homegrown social products & internet company today announced adopting a Remote-first approach for the rest of 2020. Aligned with Hike’s culture of valuing employee wellbeing over everything else, Hike’s move to a Remote-First culture would make working remotely their default modus operandi. However, for those looking to come to the office, it will remain an option with strict guidelines to ensure social distancing and sanitation. 

    To facilitate a seamless transition to ‘Remote-First’ and ensuring everyone is comfortable and productive when working from home, Hike has also announced multiple arrangements to help employees create a workspace at home. Hike would be delivering an ergonomic office chair & a brand new compact office table to its employees residing in Delhi/NCR. For employees presently outside of Delhi/NCR Hike has announced a reimbursement of up to INR 10,000/- for the purchase of their own chair & table to set up their workstation at home. Additionally, Hike would also be supporting its employees for any internet and IT accessories requirements. These include accessories such as Monitors, USB Converters, Laptop riser & more, adding up to INR 40,000 per employee.  

    As a tech-focused organisation, Hike has always invested in tools for efficiency gains and continues to leverage multiple of them to enable effective remote communication between teams. Some of them include Basecamp, Asana, Figma, Notion, Slack, Tableau, Office vibe, Google Suite, MIRO. 

    Hike has also introduced some unique ‘Remote-First’ initiatives like no-meeting hours, Remote All-hands, and virtual recognition programs. Over and above logistics and processes, Hike has also introduced a manager’s handbook internally aligned to its values to sustain their cultural priorities focusing on the following pillars:

    Setting Expectations: As a manager, it's important to clearly convey your expectations. Be as specific as possible while using simple and concise language. “New normal” isn’t necessarily a business world without working in an office, it’s just a world where we focus on work instead of the office
    Trust: Emphasizing on the act of leading with trust as opposed to micro-management as can be the temptation in the absence of face to face interaction with the team  
    Empathy: People that work remotely shouldn’t feel like they need to be in the office to be fully informed. Flexibility and empathy are key. This is new for a lot of people, and these are without a doubt extenuating circumstances
    Hiring: The key to developing a thriving remote culture that is built on trust starts with finding the right people and setting the right expectations
    Hikers looking work from office have to comply with the following mandatory guidelines aligned to statutory requirements:

    No one above 99 temp would be allowed in the office building 
    Everyone has to wear a mask all day long 
    Physical/social distancing
    Lunches won’t be together
    Not more than 3 people in the washroom at a time (original capacity: 10)
    Meeting rooms will no longer accommodate to capacity:
    2-3 seater will be for 1 person
    5-6 seater will be for 2 people 
    8-10 seater will be for 3-4 people
    Work stations to maintain 6’ distance 
    No Gym 
    Social distancing while walking in the hallways 
    Hike has been operating remotely for over 5 months and has also launched the world’s first mobile-first virtual world, HikeLand, remotely, recently. Starting March 6th, 2020, Hike had implemented Work From Home (WFH), organization-wide to ensure employee well-being ahead of the lockdown announcements by state and national authorities.  

  • Sirca Paints India launches new communication ‘Ghar Hai Aapse’

    Sirca Paints India launches new communication ‘Ghar Hai Aapse’

    NEW DELHI: Sirca Paints leading name in wood coatings celebrates the house owners/dwellers who are ultimately the main reason behind it all  through their new communication and that's the integral belief behind the journey of the brand so far.

    However, from an advertising standpoint, brand Sirca was indeed on a seek out to even this state with good communication that brings out the true essence of the brand as a whole. DigiStreet Media, the brand's Strategic Marcom partner, coloured it  right from the concepts to creatives to derive seamless execution of the communication. But then came COVID-19 and nothing was the same before. It is this Covid situation that indeed propelled the 3 words to a height that was never fathomed.

    Darpan Sharma – CEO

    This pandemic forced everyone to take refuge in their houses, and the situation was such that everyone was forced to not only work from home but do everything from home! Coming to a standstill was never an option for Sirca for the brand always believed in moving ahead and overcoming any and all challenges. In order to strengthen and help them go on, the DigiStreet team has put on their thinking hat so as to figure out what can be done for the brands; to keep the buzz alive with a message that resonates and lift. In a time like this, Darpan Sharma, CEO & Strategist at DigiStreet Media, came up with the communication for brand Sirca – Ghar Hap Aapse.

    “Actually, I came up with this communication before the outbreak and it’s based on the general fact that we humans do best to create our own world in our homes but hardly get any time to stay in this personal dreamland of ours due to the pace of our life and chasing our own expectations with us. A home looks home if the people it belongs to stay in it and cherish it with love”, says Darpan. “This thought of a home with people is quite fascinating and relatable at the same time. Coincidently, the client also had a subconscious need for brand communication that gels with their belief system, and this message resonated with them right away!”

    Sirca as a brand, rates very high in terms of awareness and quality of its products. “However, we wanted a seamless association with its end-users; users who are at home, the user that is you, or any user who wants to nurture the place called home and is ever ready to enhance its beauty. Of course, all these are done by Sirca, but you’re the one who gets it done at home and when you spend time at it. Hence ‘Ghar Hai Aapse’!” Darpan further added.

    The creative team at DigiStreet Media, who are still carrying out the Work from the Home schedule, came together to structure this communication for Sirca and within a short stance , they were ready to launch, starting with the digital domain. Sourav, Content Head at DigiStreet Media comments, "As a common practice, though we all at DigiStreet Media work as a team, yet we challenge any new communication or concept so as to ensure its viability. When Darpan shared this communication with me, I readily accepted and shared my consent as it not only readily connected with the brand psyche but also gave it the edge which will help us further to take the brand image to newer heights."

    “We had this idea in our minds to associate Sirca with homes. This brand communication DigiStreet came up with has really stood strong from that point of view,” commented Apoorv Agarwal -Joint. Managing Director, Sirca Paints. He further added, “I also think that this communication has enough scalability to play many stories and has the ability to connect it to both our consumers and key stakeholders. This is one of the reasons the communication was finalized in such a short period of time. We will soon be launching an ad film for further seeding of the communication. Since the communication was finalized little before lockdown days, as we rolled on, it started to make more sense, and now, as we all know, home I the place of all things and more.”

     Joint MD – Apoorv Agarwal

    Since the communication has already been launched in the digital domain, the team is now working on to scale it up to a  TV commercial which they will be shooting soon. The same thing will be reflected across all brand collaterals in the days to come. “DigiStreet was bang on to bring out exactly what we needed and hence it became all the easier for us to decide. We will be constantly putting in efforts to establish the communication further with our retail, PoS, ATL as well as internal communications,” said Apoorv, Sirca Paints.

    DigiStreet is an independent Marcom agency having worked with notable brands over the years such as Mitsubishi, Godfather, Microtek, Surya Roshni, Okaya, Apeejay Education, IMT, Metso, Jakson, Holostik to mention a meager few.

  • Kinder Joy brings the limited edition of ‘Hello Kitty’ and ‘Marvel’ surprise toys

    Kinder Joy brings the limited edition of ‘Hello Kitty’ and ‘Marvel’ surprise toys

    Kinder Joy, the confectionery brand of Ferrero Group, one of the world’s leading manufacturer of chocolate and confectionery products, launched ‘Hello Kitty’ & ‘Marvel’ one of the most loved licenses by kids. The launch is a part of a constant aim from the brand to provide unique play experiences for children.

    After years of enthralling stories with unconventional marketing strategy and the brand’s unique experience and proposition, Kinder Joy has been able to create a significant consumer base. While ‘Hello Kitty’ is one of the world’s most popular entertainment franchises, including a merchandising range and comics series among others, ‘Marvel’ represents iconic superheroes with huge popularity amongst kids – Avengers and Spiderman. The latest partnership of the brand signifies one of the most inimitable association with Kinder Joy.

    The limited edition of surprise toys in Kinder Joy will give kids the chance to assemble and collect their favourite Hello Kitty accessories and Marvel characters. These limited-edition packs will have six engaging toys which represent Hello Kitty as an interactive accessory such as a comb, ring and bracelet; one Spiderman and seven Avengers in a dynamic action pose designed with a disk launcher for hitting a target competitor. These surprise toys will be available in modern trade and general trade across the country.

    Elaborating on the partnership, Stefano Pelle, Managing Director of Ferrero India said, “The Kinder Joy new toys assortment of Hello Kitty and Marvel will certainly enhance the surprise element and help create joyous and memorable moments with parents and kids. This is in line with our continuous effort to consistently introduce innovative surprises and drive engagement and connect with the brand.”

    The digital campaign will engage kids through fun-filled activities – #HelloKittyKlub party and #KinderSuperHeroes contests.

    The brand has also collaborated with Indian film actor Varun Sharma – loved by the kid’s universe, for hosting a virtual interactive session themed at Hello Kitty on a Zoom platform. Varun Sharma will host the #HelloKittyKlub zoom party on 29 August, and mothers can register for participation through a form available on social media.  For #KinderSuperHeroes contest, parents have to submit entries on the social handle by posting a picture with their child in their favourite superhero costume and tag @kinderind. Selected winners will be gratified with exciting goodies from Kinder Joy.

    Links to the social media campaign –

    ·         https://www.instagram.com/p/CDqV_WDhjqo/?igshid=oahrdpunizh2

    ·         https://www.instagram.com/p/CDqV2d6hxZJ/?igshid=wwqd7rxk99po

    ·         https://www.instagram.com/p/CDlQhJUhSpw/

    ·         https://www.facebook.com/587328231443355/posts/1697692343740266/?vh=e&d=n

    ·         https://www.facebook.com/587328231443355/posts/1697694530406714/?vh=e&d=n

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  • Bengali Actor Nusrat Jahan joins hands with Pee Safe to create awareness around hygiene and sanitation

    Bengali Actor Nusrat Jahan joins hands with Pee Safe to create awareness around hygiene and sanitation

    Pee Safe, India’s leading hygiene and wellness brand has signed on leading actor and influencer Nusrat Jahan as their ambassador ahead of the festive season in East India. The influencer with over 2 million Instagram followers will promote the Pee Safe range of products. Being a regional actor, Pee Safe will be able to leverage her popularity in the semi-urban areas and connect better with the masses. 

    Nusrat handles multiple portfolios with aplomb and is also committed to the cause of people’s welfare and health. As a brand that has been taking forward the agenda of ensuring hygiene and wellness in India, Pee Safe aims to bank on the actor’s huge fan base and popularity. Her strong belief in sustainability and reusable products will help further the benefits of the biodegradable range of pads in urban India, and menstrual cups and reusable pads in the rural and semi-rural regions.

    Speaking about this, Srijana Bagaria, Co-founder, Pee Safe, said, “Actor and influencer Nusrat Jahan will be a great value add to Pee Safe and we are happy to have her on board as our brand ambassador. She is one of the youngest MPs who doesn’t shy away from speaking her mind and can help spread the message of feminine hygiene across all classes. She has been using Pee Safe for the last couple of years now. The belief and confidence in the product came handy while we were perusing her to come on board as our supporter. With her massive on-ground and digital presence, we are positive that we will be able to connect with every segment of the population, across the country. The COVID-19 pandemic is set to catapult India’s personal hygiene market and we aim to improve access to hygiene and wellness in the country. With Nusrat, our messaging around the importance of women’s hygiene will also find a stronger voice.”

    Adding further, Actor Nusrat Jahan, said, “I congratulate Pee Safe for the excellent work they have been doing around ensuring hygiene and wellness for the Indian population – both men and women. It is our responsibility to provide a healthy and hygienic environment for the people of our country and with my association with Pee Safe I aim to take this agenda a step further.”

    Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. Pee Safe had already been registering impressive year-on-year growth before the pandemic. There is now a further increase in demand and growth from the overall market perspective. The brand recently signed on board actor, influencer, and entrepreneur Jacqueline Fernandez as the brand ambassador for its Raho Safe range of products. 

    Pee Safe products are currently also available in modern trade, general stores, airports, organized stores across 50+ cities, online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, Myntra and Flipkart.

    Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Since inception, the brand has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Natural Intimate Wash, Wipes, and Sweat Pads for both men and women. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.