ITV

Category: Ad Campaigns

  • Mamaearth’s first TVC reveals the secret to Shilpa Shetty’s glowing skin

    Mamaearth’s first TVC reveals the secret to Shilpa Shetty’s glowing skin

    NEW DELHI: d2c personal care brand Mamaearth has launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in its face wash product. The film reiterates the brand's core purpose of propagating ‘Goodness Inside’ in products and actions.

    Through this TVC, Mamaearth aims to showcase the glowing skin that comes from the usage of its Vitamin C face wash. Conceptualised by Korra Worldwide, the film is set amidst a relatable backdrop with Kundra and her friends engaging in a fun conversation.

    The film starts with Kundra walking towards the table with two bowls of garden-fresh salad for her friends. She calls it “Shilpa’s fresh garden salad”. When one friend eagerly enquires about the salad's source, her sister mockingly answers that it’s obviously from Shilpa’s garden. She then notices the glow on her face and teasingly questions the source of her glowing skin, to which Kundra nonchalantly responds, that it is also from the garden, crediting Mamaearth’s Vitamin C facewash for it. Her friends are left impressed.

    The film then moves onto Kundra explaining the goodness of ingredients rich in Vitamin C, available in one’s garden, and how these ingredients give her skin a natural glow. At the end, she also reminds us that Mamaearth is planting more trees as consumers order from its website, and every consumer can see the photo and location of the tree that is linked to their order.

    Mamaearth co-founder & chief innovation officer- marketing Ghazal Alagh said, “With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe for them. Mamaearth has been striving to bring together nature’s goodness with science and create a product portfolio filled with goodness inside. Hence, the brand is fast becoming a preferred brand by millennials. We have tried to highlight this proposition in the film, and we are certain it will resonate with the millennials, and they will choose nature's goodness with Mamaearth products.”

    Korra CEO Gaurav Nabh added, "It's been an absolute pleasure working with the team at Mamaearth and Shilpa Shetty Kundra who in every way embodies the brand. The film showcases Shilpa’s choices and its benefits, such as Mamaearth Vitamin C which helps restore natural glow. With this piece of work and our upcoming projects we are together building Mamaearth into a uniquely positioned goodness inside brand in this very cluttered personal care category."

  • boat’s new TRebel range is an ode to rebellious women

    boat’s new TRebel range is an ode to rebellious women

    MUMBAI: Indian consumer electronics brand boAt is celebrating the rebel within a woman and has come up with a new collection of audio products exclusively for women. The lifestyle audio-wear brand believes there's a shift from women being told what to do, to them writing their own rules, and that it’s time to go beyond the 'women-can-run the-show' conversations and enable women to explore more and celebrate their individuality.

    The campaign to introduce the company’s all new TRebel range has been designed and conceptualised by Digitas. It began with rapper and boAthead Raja Kumari writing the Rebel anthem, which was then made into a music video I Am A Rebel song in association with Universal Studios and Mass Appeal featuring Kiara Advani, Bani J and Raja Kumari. The song also features MMA fighter Sanicca Patil, LGBTQ+ activist Durga Dawde, girls from dance troop The Famous Crew amongst others.

    Taking the rebellious attitude a step ahead, the brand seized the occasion of International Women’s Day to take a stand on women being victim to a lot of sleazy messages on social media. On the company’s Twitter handle it helped the girls hit back with #RebelRepliesOnly.

    Digitas India COO Sonia Khurana said, “Spirit-sappers swarm the internet in these times. boAt’s TRebel, the new feisty collection for women, provided the perfect backdrop to highlight the spirit that makes up boatheads – to not be mute but to stand-up, have a voice, and push back in style. The TRebel Anthem, and the #RebelRepliesOnly activation on IWD are just the first-of-many opportunities to showcase what the brand believes in.”

    boAt co-founder & CMO Aman Gupta said: “We at boAt, feel that women deserve a specific range of products that cater to them. They deserve an experience, designed to perfection both in terms of aesthetics and quality.”

    boAt brand manager Siya Wadhawan added, “I have witnessed that there is a strong urge in us to explore more and celebrate our individuality. What’s better than having a vibrant range of audio-wear that is specifically designed to match up to our needs of flaunt-worthy designs and cutting edge technology?

     

    Digitas India EVP & creative head Mark Mcdonald shared,“Being a rebel isn’t just about making a fashion statement or sporting a certain look, it’s a way of life. One that expresses your individuality and shows who you truly are. Working with Raja Kumari and an all-woman collaboration of amazing female personalities was the perfect way for boAt to create an ode to all the rebels out there.”

    Link to the campaign:

  • Hiring now: Why Fi wants a ‘Chief Broke Officer’

    Hiring now: Why Fi wants a ‘Chief Broke Officer’

    Mumbai: ‘Where did the money go?” We’ve all asked ourselves this question at some point or the other. We don't understand our money, where it goes, what to do with it or how to grow it. We run to our parents, chartered accountants, and anyone else willing to help us with it. We crib every tax season or every time we end up buying a mediocre financial product. Perhaps it's time to take charge of our money, and Fi – a fintech start-up targeted at millennials – claims to have the solution.

    Fi has rolled out a first-of-its-kind consumer awareness campaign called ‘Chief Broke Officer’ on LinkedIn to help people manage their finances better. It is inviting applications through a LinkedIn post for the unique role of chief broke officer (CBO) where the only qualification that interested candidates need to have is a broken relationship with money.

    CBO is a voluntary and virtual role introduced by Fi specifically to help people know, grow and organise their money. Applicants will get early access to the Fi app which comes with an in-built savings account and a full suite of cool features.

    The company is looking for 21 CBOs through this campaign, each of whom will be paid to fix their broken relationship with money. The brand will match the CBO’s current salary and provide an extra month’s salary (up to Rs one lakh). The responsibilities of a CBO include opening a Fi savings account, testing Fi’s app and sharing feedback.

    Fi CEO and co-founder Sujith Narayanan said, “The objective of introducing the role of chief broke officer was to call attention to our broken relationship with money. For us, it was also a way of introducing our features and waitlist to interested users. An unconventional approach but definitely one that helps both of us. You and Fi. We have received thousands of applications for the role so far and have noticed some interesting conversations on social media around the campaign.”

    This fictitious job application is open to working professionals anywhere in India with up to 15 years of experience who are confused by financial jargon. Fi’s ideal CBO candidates need to be ‘active procrastinators’ about money matters, skilled in the art of working hard and spending harder and collaborative when it comes to handing over money decisions to family and friends.

    Interested candidates who identify with the above job description can apply to be a CBO on fi.money/cbo and get screened for the role.

    Link to original LinkedIn post- https://www.linkedin.com/posts/epifi_hiring-bankonfi-getbetterwithmoney-activity-6772752664854896640-rwGh

  • GTPL Hathway ropes in actor Boman Irani as its first-ever brand ambassador

    GTPL Hathway ropes in actor Boman Irani as its first-ever brand ambassador

    KOLKATA: GTPL Hathway Ltd (GTPL) has roped in Bollywood actor Boman Irani as its first-ever brand ambassador. The company is launching a major advertising campaign featuring Irani with a tagline ‘Connection Dil Se’ for a deeper and wider connect with the existing and future customer base. GTPL has associated with renowned music composer duo Sachin-Jigar duo for the theme song which captures the spirit with which GTPL celebrates its connection with its customers.

    GTPL Hathway managing director Anirudhsinh Jadeja said, “GTPL is proud to onboard versatile actor Boman Irani as its brand ambassador. Irani is a highly respectable Indian film actor, theatre and voice artist whose films are watched and enjoyed by the pan-India audience. Our new tagline ‘Connection Dil se’ is in line with the company’s ethos to connect and actively engage with all the key stakeholders. The campaign is being launched in TVC, print and radio mediums and will also take a digital route to engage across all geographies.”

    Boman Irani stated, “It is indeed an honour and a pleasure to be associated with GTPL, a prominent brand in broadband and cable TV. I have been a customer of cable services since the early 90’s and broadband subscriber for almost a decade. I have always appreciated the prompt service and the relationship that a cable operator enjoys with his customers. The tagline “Connection Dil Se” resonates with all the relationships that I have cherished over the years and I am sure GTPL enjoys the same ‘Connection’ with its customers. I wish Team GTPL the best in all their endeavours and look forward to being associated with the brand.”

  • Hyundai goes big on debut of premium 7-seater SUV Alcazar

    Hyundai goes big on debut of premium 7-seater SUV Alcazar

    MUMBAI: 2021 has started on a positive note for the auto industry with multiple new launches and brands foraying into new segments. One such venture is the Hyundai Alcazar. With this model, Hyundai Motor India Ltd (HMIL) enters the seven-seater premium SUV category, competing with the likes of Mahindra XUV500, Tata Safari and MG Hector Plus. The OOH campaign for the SUV, inspired from the royal heritage of castles and palaces, has been executed by Laqshya Media Group. 

    ‘Alcazar’ is a Spanish word which means palace. Thus, the agency said, the creative rendition was focused on palaces to depict the grandeur and premium aspect of the car. It is a 30-day campaign running in Delhi, Mumbai, Bangalore, Chennai and Hyderabad. The main aim was to announce the name with a bang and create curiosity in the mind of the TG for the new SUV model. The outdoor sites chosen for the campaign and innovations done were on large format media only, to match with the grandness of the SUV.

    Laqshya’s proprietary OOH planning tool, SHARP (Strategic Hyperlocal AI-aided Reach Planner) and its media planning team chose strategic sites to create maximum impact and create a buzz around the new launch. Special innovations were done on maximum sites which added to the visibility and impact for the campaign. The concept was suggested by Innocean worldwide and executed by Laqshya Media.

    Innocean Worldwide India AVP OOH Sandeep Malhotra, who monitored the innovations, said, “This is the first time that Hyundai has gone ahead with an innovation led campaign on key locations across cities. The campaign has already garnered positive feedback from the industry, and we are certain that it will help HMIL reach its campaign objective for the new Alcazar.

    Laqshya Media Group CEO Atul Shrivastava said, “The power of OOH is indisputable, especially for automobile launches which needs to make a lasting impact and arouse curiosity for the product. Hyundai has always leveraged the power of OOH media to reach their consumers. Traffic is also back to normal levels and this is the most opportune time to utilize the power of OOH. Laqshya is proud to execute this campaign for HMIL. The Laqshya team, as always, has executed this campaign brilliantly despite restrictions of limited lockdown and safety issues related to Covid. The impact has been felt well in the positive feedback we received from many people in the industry.”

  • #FinanciallyEqual: It’s time to separate finance from gender

    #FinanciallyEqual: It’s time to separate finance from gender

    MUMBAI: While modern Indian women do not lack ambition or ability when it comes to financial conversations, many are still surprisingly uncertain and not confident. To date, the importance of financial knowledge for women has not been given its due significance. It is primarily believed and followed that men handle financial matters better and are the ones who should be in control.

    Despite not being widely spoken about, the matter of financial literacy poses deep questions we need to ask ourselves today, especially in the context of gender disparity in Indian society. 

    Consequently, Dentsu Impact India has partnered with fintech platform Paytm to launch an impactful social experiment – #FinanciallyEqual – that centres around this very topic. 

    An experiment conducted by award-winning director Ruchi Narain, the campaign has aimed to make viewers realise that making women in India financially literate and confident is a major and crucial step on the path to practicing gender equality. The film urges the audience to separate gender from finance, while driving home the point that every one of us, regardless of gender, needs to be adequately aware about money management and the financial decisions of our lives.

    You can watch the film here : 

  • Salman Khan beats the heat with ‘swag’ in Pepsi’s new ad

    Salman Khan beats the heat with ‘swag’ in Pepsi’s new ad

    NEW DELHI: Pepsi has rolled out a new campaign featuring brand ambassador Salman Khan with the aim of quenching your thirst and offering a more refreshing experience. This ad is in line with the findings of a research conducted by Nielsen that said Pepsi is now even “more refreshing.”

    An extension of the cola giant’s Har Ghoont Mein Swag Hai campaign, the new film shows Khan bonding with friends over a game of carrom on a hot summer day. At the same time, another friend is hooked on the phone talking to his girlfriend. Seeing this budding romance, Khan’s friend exclaims “Whattay ashiq”. Participating in the banter, Khan says “Whattay Garmi” and pulls out a chilled bottle of Pepsi, takes a swig and proclaims “Whattay refreshing!” with Swag.

    The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree surround sound.

    “Pepsi has always been the choice of the SWAG generation and with summers approaching, the brand is offering an even more refreshing proposition to consumers. We have received great feedback on the product and fueled by this positive sentiment, we have launched a quirky 360-degree campaign to ensure that our consumers enjoy Pepsi like never before,” a PepsiCo India spokesperson said.

    “With Pepsi’s refreshment quotient increasing, it is a perfect drink to beat summers with SWAG. I am confident everyone will enjoy the new TVC which is full of quirkiness and is all about enjoying fun moments with a chilled Pepsi,” Khan added.

  • #BaatonMeinMatAana: Anup Soni cautions against fraudulent calls

    #BaatonMeinMatAana: Anup Soni cautions against fraudulent calls

    NEW DELHI: PNB MetLife has launched a campaign #BaatonMeinMatAana (don’t get carried away by talks), to educate and protect consumers against financial cybercrime.

    Conceptualised by L&K Saatchi & Saatchi, the campaign comprises a three-part video series featuring actor Anup Soni, of Crime Patrol and Balika Vadhu fame. The films showcase how Soni responds to fraudulent callers, who are contacting insurance customers with offers like interest-free loans or other special benefits, in order to obtain his confidential financial information.

    PNB MetLife CMO Nipun Kaushal said, “Insurance is an industry built on trust and as a customer centric organisation, it has always been PNB MetLife’s priority to protect its customer's best interests and shielding them from potential financial loss. In addition to these videos, we are engaging our agents to help grow consumers’ awareness about this issue.”

    The campaign will run on TV, social media, email and other digital platforms.

  • Facebook celebrates the possibilities of connections with ‘More Together’

    Facebook celebrates the possibilities of connections with ‘More Together’

    NEW DELHI: Facebook has launched a new phase of its consumer marketing campaign in India – ‘More Together’. This phase marks the first anniversary of Facebook’s consumer marketing journey in the country, a key strategic focus area for the company, and continues to celebrate the power of connections and communities, and how people can do more together than alone.

    Facebook India director- marketing Avinash Pant said, “Facebook is deeply entrenched in the cultural fabric of India. The ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

    The 360-degree campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.  

    Taproot Dentsu Executive Creative Director Pallavi Chakravarti explained, “People want to be more, experience more, inspire more, help more, relax more, shine more – it’s in our DNA, this need to do more for ourselves and indeed for the world we live in. Facebook is a means to that end – a place where people come together resulting in delightful, sometimes entirely unexpected outcomes. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”

    As part of the campaign, Facebook will leverage the power of its platform extensively to bring these inspirational stories to life and has partnered with Dentsu Webchutney to craft the creative strategy and communication across digital and social media including a digital campaign #FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook. 

    Dentsu Webchutney vice president GD Prasad said, “On Facebook, everyone is just a conversation or comment away from unlocking the potential of achieving more together. With #FBpePoocho, we are celebrating the power of community. Our aim is to encourage people to activate their network, and in the process, help themselves and others grow. We've done this through interesting, everyday stories of people who've come together through the platform to realise impactful, incredible outcomes.”

  • Wiggles.in’s ‘SheIsABitch’ Campaign reclaims the word ‘Bitch’ on Women’s Day

    Wiggles.in’s ‘SheIsABitch’ Campaign reclaims the word ‘Bitch’ on Women’s Day

    India’s first holistic preventive pet care brand Wiggles.in, curated by vets for your pets continues to empower pet parents like never before. Celebrating women for their choices and taking the brand’s communication a step forward, Wiggles.in launches a digital campaign ‘#SheIsABitch’ with a deeper and introspective thought ahead of International Women’s Day.  #SheIsABitch’ is a User Generated Content (UGC) driven campaign that invites women parenting female dogs aka bitches to participate and be a part of a change that changes the lens that women are viewed and judged from. 

    With a provocative and hard-hitting concept and narrative, #SheIsABitch not just raises eyebrows, but also works towards creating the impact it desires. Being demanding, bossy, or choosy often leads to a woman being labelled as a ‘bitch.’ The campaign hence challenges the stereotype in which a woman is perceived when she decides to stand by her actions, takes bold decisions, makes a choice for herself and even prioritizes herself before anyone else. With a UGC strategy, the campaign invites women with female dogs to celebrate themselves for all the times that they have been tagged a ‘bitch’ with a black & white post. Wiggles.in wants people to realize that there should be no negative connotation attached to the word ‘bitch’ as it first belongs to our furry females.

    https://www.instagram.com/tv/CMCiUFRH5Tg/?igshid=1ucug9tzv12gd 
    https://www.instagram.com/p/CMHPntZnx55/?igshid=1hsvi6abuyvx6 
    https://www.instagram.com/p/CMJHSYkrFKv/?igshid=gjpwejltnini 

    Speaking on the launch of a thought-provoking campaign, Anushka Iyer, Founder and CEO, Wiggles.in says, “We are excited about the response we have received for the campaign so far and believe that #SheIsABitch has the potential to change the manner in which women get labelled the world over. Being a woman founder, I have realized that the only way forward is to be head-strong, resilient and change what needs to be changed without fear.”

    “Our campaign celebrates women for who they really are and reclaims the word ‘bitch’ for female dogs. The word ‘bitch’ is used more often out of context and in a degrading manner reducing the respect that we women deserve. While our campaign celebrates women, it also gives our female dogs their undue respect.”

    Conceptualized and executed in-house by Team Wiggles, the campaign #SheIsABitch is live across social media platforms as well as the Wiggles.in pet parent community called Wiggles Tribe on Facebook. The UGC campaign received participation from over 500 women within 10 hours of its outreach and will continue to be live throughout March. 

    If you are a pet mommy to a female dog(s) specifically, and if you would like to be a part of this revolutionary campaign, upload the cutest black & white picture of the two of you together, on your Instagram handle, use the hashtag #SheIsABitch and tag us on our Instagram @wiggles.india on 8th March – on International Women’s Day.