ITV

Category: Ad Campaigns

  • Yardley talc TVC seeks to inspire women to do something new

    Yardley talc TVC seeks to inspire women to do something new

    MUMBAI: Contract Advertising in its newest television commercial for Yardley, puts the spotlight on the beauty of doing something new, fresh and dynamic and inspiring the world to do the same. It talks about beauty not just in the light of appearances, but on the unstoppable enthusiasm and the constant look out for something more, something new. It’s a seamless weave between their ‘Step up with Yardley’ proposition and a fresh take on beauty. 

    The commercial focuses on the direct benefits of the talc which are beauty, freshness, and glow. It also effortlessly integrates all the attributes of the quintessentially modern woman who is unafraid to show the world what she’s made of and to reach further and inspire it as well.

    Yardley India business head Manish Vyas shares, “Yardley London has always been an epitome of trust and quality over the years. Our latest talc proposition attempts to bring the brand further closer to consumers by making it more relevant to their needs. This film shows how Yardley Talc, made from the finest floral ingredients, helps bring out the best version of yourself. It not only provides superior freshness, but also enhances your looks, giving you the confidence to step up in life.”

    The film shows a woman in her mid-twenties performing a graceful classical move on a rather modern beat, giving it her own, fresh spin. But she doesn’t stop at that, when asked to perform by her instructor, she chooses to share it with the whole world by going live and getting an overwhelming response.

    Contract Mumbai executive creative director Rahul Ghosh explains, “Talcum powder is viewed as rather functional. And we wanted to change that. We wanted to speak to the consumer that uses talc as a beauty ritual and build on that. With a story that had freshness written all over it, a fresh feeling and of course fresh thinking. Plus, the fusion dance just makes it fun to watch again and again.”

  • Mango signs Vaani Kapoor as first India brand ambassador

    Mango signs Vaani Kapoor as first India brand ambassador

    NEW DELHI: Spanish fashion brand Mango, along with its franchise partner Myntra, has roped in Vaani Kapoor as its first brand ambassador in India. The actor’s first campaign with the brand will be for its spring-summer collection.

    As part of this association, Myntra and Mango have launched their first campaign with the Befikre star across digital and social mediums, highlighting the new season collection centred around the theme- ‘Happy and I know it’.

    The 48-second film features a slice of life sequence where Kapoor is seen trying some cool summer dresses, relaxing, posing, playing and pampering herself with coffee and cake.

    Kapoor said, "I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand's endeavour to strike a chord with customers from every pocket in the country."

    Myntra senior director Vishal Anand said, “Her (Kapoor’s) persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers.”

  • This World Sleep Day, Doctor Dreams reiterates its promise of ‘Happy Sleep Delivered’

    This World Sleep Day, Doctor Dreams reiterates its promise of ‘Happy Sleep Delivered’

    MUMBAI: Ahead of World Sleep Day, sleep solutions brand Doctor Dreams launched an exciting campaign with the intent to educate consumers about the importance of choosing the right mattress and restates its proposition of ‘Happy Sleep, Delivered!’.

    The campaign personifies a Doctor Dreams mattress and a regular mattress as two people engaged in funny banter that highlight the advanced features of Doctor Dreams’ products. The ad films are a fun take on what an ideal mattress should be and gets the audience wondering about their own mattress and whether it’s time for an upgrade.

    Nilkamal general manager – marketing Pinaki Gupta said, “At Doctor Dreams we thrive to deliver the best sleep solution to our consumers. Backed by immense research and technology, our mattresses combine comfort with modern day convenience.  With our new campaign that coincides with World Sleep Day, we have attempted to entertain our customers while simultaneously educating them on what makes the perfect mattress. We are positive this campaign will connect with our audience.”

    The campaign is conceptualised by Interactive Avenues – A Reprise Network Company.

    Interactive Avenues national business head – creative Shantanu Mulay said, “The films have a perfect mix of humour and tight branding elements in it. I’m sure this will definitely build purchase intent for the consumers. The campaign has the potential to create a strong top of the mind recall and we feel extremely fortunate to plan and execute these films”.

    Doctor Dreams has also launched an engaging contest around the campaign, wherein participants are required to share a funny quote on ‘Why they want to sell their regular mattress’.  Participants have a chance to win rewards worth Rs 1 lakh. The contest is being promoted across Doctor Dreams’ social media platforms.

     Please click the below links to watch the films:

    Cool Gel Film: https://youtu.be/oPBLEwknMpA

    PU Foam: https://youtu.be/hg4kFTYsbkc

    Memory Foam: https://youtu.be/2FzXlOOpzZY

    Tencel Fabric: https://youtu.be/Cf9LWPBHcds

    Mattress Protector: https://youtu.be/YdZDNJd3V-0

  • Kartik Aaryan lounges around in Bata’s Relaxed Workwear collection

    Kartik Aaryan lounges around in Bata’s Relaxed Workwear collection

    New Delhi: After a span of one year, offices have reopened, but it is posing a major lifestyle challenge for those who have made their peace with the work from home scenario. Bata India has launched a new TVC starring Kartik Aaryan to aid people as they make the transition with the launch of its Relaxed Workwear collection.

    The collection showcases four latest comfort technologies- memory comfort tech, lifesole comfort tech, contour fit, and Hush Puppies Bounce to enable people to experience home-like comfort in the office.

    The TVC conceptualised by Contract Advertising features Kartik Aaryan as he listens to his roommate cribbing about having to wear formal shoes all over again. He expresses his worry about working all day long from the office in uncomfortable shoes. Kartik then proceeds to take out a comfortable pair of shoes from Bata’s Relaxed Workwear range and asks his friend to try it. The friend tries on the pair and feels surprised by the comfort of Bata shoes. As he steps out of the shoes, Kartik takes them away and cheekily asks him to visit a Bata store and get a new pair for himself.

    Bata India vice-president – marketing and customer services Anand Narag said, “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. We wanted to contribute in making the transition easier for people, which led us to conceptualise and develop probably footwear industry’s first Relaxed Workwear range for both women and men. Through this campaign, we want consumers to come and experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies and Naturalizer in our stores and from online site bata.in. The footwear range looks formal and stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”

    Contract India chief creative officer Sagar Mahabaleshwarkar said, “It was an interesting task where the official work wear brand wanted to redefine what work wear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”

  • ‘Ummeedon Ki Unnati’: An ode to the aspiration of being a homeowner

    ‘Ummeedon Ki Unnati’: An ode to the aspiration of being a homeowner

    New Delhi: Everyone aspires to own a home, but many believe it is beyond their reach. It is the aspiration that PNB Housing Finance has tried to epitomise through its new ad campaign- ‘Ummeedon Ki Unnati’ unveiled on Friday.

    The campaign showcases the benefits of its home loan solution Unnati Home Loans and how it inspires confidence in consumers to believe that owning their home is not only possible but easier than many think. The message evokes the various emotional dimensions of having one’s own home, the joy of having one’s privacy, and the bliss of watching children grow in their own space by using relatable images to build a stronger connection.

    The campaign involves print, out-of-home (OOH), digital and on-ground activation.

    PNB Housing Finance managing director & CEO Hardayal Prasad said, “While the home loan is a highly evolved product category, most advertising in the segment lacks proper engagement and appeal from a communication perspective. Hence, we thought it was necessary to promote the PNB Housing Finance brand and its product, Unnati Home Loan, and create instant brand recall. We are optimistic that the ad campaign will augur well for our home loan business and stir conversation around the product.”

  • Kiara Advani & Pantene tell women to let their hair down

    Kiara Advani & Pantene tell women to let their hair down

    NEW DELHI: Hair care brand Pantene has launched its new campaign with Bollywood actor Kiara Advani, encouraging young women everywhere to embrace hair fall free open hair with confidence.

    The latest commercial highlights the concerns young girls face around hair fall, causing them to tie their hair. Pantene with Advani emphasises that you haven’t grown your hair long to simply tie it.

    Advani said, "I have always had long hair, but hair fall is a concern we all face. Pantene’s proven solutions are enriched with Pro Vitamin B5 and Fermented Rice Water giving you flawless free flowing hair fall free hair. I am excited to be the new face of Pantene and share my journey with other women like me, who love their hair and enjoy wearing them open."

    P&G Haircare country leader Binu Ninan said, "We spoke to women across the country and their number one concern for their hair continues to be hair fall, making them keep their hair tied up and unable to flaunt them. With Pantene’s proven solutions, our ambition is that women can leave their hair open more freely, without worrying about hair fall. We are glad to have Kiara Advani on board, who is a role model for young women everywhere."

  • Virat Kohli stays cool while shaking a leg in new Blue Star TVC

    Virat Kohli stays cool while shaking a leg in new Blue Star TVC

    NEW DELHI: Air conditioning and commercial refrigeration company Blue Star has released a pan-India ad campaign starring brand ambassador Virat Kohli.

    Built around the thought of ‘Happiness is a fast-cooling AC’, the TV commercials show Kohli rescuing helpless people from a slow cooling AC. The print advertisements featuring the Team India captain make a strong pitch for a fast-cooling AC. The campaign, conceptualised by FCB Interface, is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points.

    Blue Star managing director B Thiagarajan said, “Our continuous efforts have enabled us to offer something new every season and I am glad that this time around, it is our new range of ‘fast cooling’ ACs. Designed to tackle harsh summers, this new range is indeed the need of the hour. We have rolled-out a new peppy campaign featuring Virat Kohli which focuses on the key benefit of ‘fast-cooling’ of this new range. With this campaign, we have further extended our association with Virat as his mass appeal has been enabling us to connect to and widen our TG to include tier-3/4/5 markets.”

    FCB Interface chief creative officer Robby Mathew added, “When an AC does not cool fast, it only adds to our discomfort. This is the insight that the campaign builds on, with a dash of fun and the kind of energy that Virat Kohli brings.”

  • Oppo flaunts its F19 Pro series’ juiced up camera in new TVC

    Oppo flaunts its F19 Pro series’ juiced up camera in new TVC

    MUMBAI: Smartphone maker Oppo India has unveiled a brand new television campaign for its F19 Pro + 5G mobile phone.

    The film, conceptualised and crafted by Taproot Dentsu India, showcases the new AI Highlight Portrait Video feature. It demonstrates how Oppo F19 Pro series seamlessly fits into the lifestyle and brings game-changing features to the fingertips of the world’s most creative generation.

    The new F19 Pro Series aims to capitalise on the rising trend of creating video content amongst Gen Zs. Oppo recognises that the creators use their content as a platform for social expression and flaunting their individuality and uniqueness. With AI Highlight Portrait Video Quad Camera, OPPO F19 Pro series addresses one of the biggest pain points consumers have – shooting quality videos in the dark. The device empowers content creators to film visually stunning videos in challenging light conditions.

    Oppo’s F-Series has been positioned as stylish and flaunt-worthy phones for the youth of India. Thus, the agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series that would find a meaningful interpretation for ‘flaunt’, which would connect deeply with the target audience.

    Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video to demonstrate the Oppo F19 Pro series’ stellar solution to an age-old problem in content creation, “once the light is gone, the shot is gone!”. The agency noticed that nightfall particularly was a hindrance for content creators, and by removing this roadblock, F19 Pro series’ stunning new feature opens the night to the young creators in their most active hours. With this, the film highlights the phone’s ability to improve videos taken in challenging lighting conditions by focusing on the most extreme low-light video situation – the night. In addition to this, a key aspect of the approach is the choice of a music track for the film, a remix of an old cult classic Bollywood song that has helped build the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics.

    Oppo Mobiles India CMO Damyant Singh Khanoria said, “‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the Oppo F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic So gaya ye jahan track. The film is the perfect embodiment of the F-Series product series.”

    Taproot Dentsu Gurgaon creative head Titus Upputuru added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic So Gaya Ye Jahan song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of Oppo F19 Pro series.”

  • Hrithik Roshan establishes the Dew philosophy in new summer campaign

    Hrithik Roshan establishes the Dew philosophy in new summer campaign

    NEW DELHI: Summer is upon us, and with it begins the slew of cold beverage promotional campaigns. The latest soft drink variant to embark on an advertising blitz is Mountain Dew Ice, by PepsiCo India. The new TVC comes with a new proposition – Jeetne ki Aag aur Thanda Dimaag (the fire to win and a cool head). Featuring Bollywood star and brand ambassador Hrithik Roshan, the ad encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.

    The film opens with Roshan contemplating a world record breaking bike stunt. Fear is visible on the actor’s face as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew Ice and takes the challenge head-on. The words “Har chunauti hogi paar, bas chahiye jeetne ki aag aur thanda dimaag” help reiterate the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ or overcoming one’s fears to achieve great success.

    The Mountain Dew Ice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

    PepsiCo India category director – Mountain Dew and Sting Vineet Sharma said, “With the new campaign, we are taking the Mountain Dew core brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and giving it an ‘ice’ twist. The idea is to inspire the youth that they can overcome any obstacles in their way if they just keep a cool mind along with the fire to win while facing their fears head-on. We are confident that consumers will relate to the new campaign strongly and shower Mountain Dew Ice with the same love that our other campaigns for Mountain Dew have received over the years.”

    "This campaign for Mountain Dew Ice is as refreshing as its name suggests,” added Roshan. “In time for summer, the TVC introduces the consumers to a 'chilling' experience. What is interesting is that it adds to the brand tagline – 'Darr ke aage jeet Hai' with emphasis of being responsibly fearless. Mountain Dew Ice propositions 'Jeetne Ki Aag aur Thanda Dimaag', is a valuable slogan. It is a perfect mix of the product attributes along with a message in public interest. That is as cool as it can get.”

  • KAI India brings on Yami Gautam to remind women – ‘Choice Is Yours’

    KAI India brings on Yami Gautam to remind women – ‘Choice Is Yours’

    MUMBAI: Personal care brand KAI India has rolled out a new digital campaign – Choice is Yours with popular Bollywood actor Yami Gautam. The campaign, launched as a digital video commercial (DVC) a week after International Women’s Day, acknowledges and supports women’s decision to live their dreams in the way they choose.

    Choice is Yours encourages women to break free from the limited number of roles the society has defined for them, highlighting examples of a homemaker, a bride, and an aspiring boxer that sends a clear message – encouraging a woman’s right to choose and exemplify the inner strength that enables her to surpass the limitations imposed.

    The campaign underscores the importance of freedom for women, an idea promoted by KAI India. The KAI India portfolio offers a wide range of products for women's grooming and beauty needs to help her present herself as a confident individual. Among other things, the campaign will have special focus on KAI’s range of female razors, namely K5 Ease, Can Face and Can Eyebrow razors including Bi-hada Face razor and Bikini line trimmer razor. The products are available at leading e-commerce platforms and retail stores across India.

    KAI India managing director Rajesh U Pandya says, “To the modern woman, the opportunity to make a choice is of utmost importance – whether it is about the subject she wants to study, or the way she wants to dress or the life she chooses for herself. The KAI India campaign essentially celebrates this idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. Our range of products for women cater to all that they need. Yami Gautam is not only a powerful actor but a well-known face across the country. With this association, KAI intends to communicate with every woman in the country and extend support towards her choices.”

    Popular playback singer Shibani Kashyap has lent her voice to the DVC. The campaign is conceived and executed by Delhi-based digital and creative agency Blue Frog.