ITV

Category: Ad Campaigns

  • Ananya Pandey & Vijay Deverakonda ‘swipe it up’ on Moj

    Ananya Pandey & Vijay Deverakonda ‘swipe it up’ on Moj

    MUMBAI: Short video app Moj has kicked off a new brand campaign #SwipeUpWithMoj to strengthen its brand recall as the ultimate entertainment destination. As part of the campaign, Moj has teamed up with Bollywood diva Ananya Pandey and Tollywood heartthrob Vijay Deverakonda as brand ambassadors; they will be seen on the app’s brand videos and also as creators on Moj.

    The commercials launched on 3 April in Hindi, Telugu, Tamil, Kannada and Malayalam, keeping in view Moj’s diverse audience across the country. Ananya Pandey will drive relevance and boost brand affinity in the priority Hindi-speaking markets while Vijay Deverakonda will help double down on the brand presence in south India.

    The campaign is centered around a deeper understanding of the users’ need for fun and engaging content that captivates their attention and add entertainment to their everyday lives, breaking all their monotony. In the commercial, both Ananya and Vijay will be seen swiping through their phones amidst their parents and elderly relatives bickering at home. Bored with the constant bickering, they are swiping up on Moj, imagining their parents and relatives dancing to the cheeky music in the videos, leading to them sitting with their moms and watching Moj videos together.

    Moj chief commercial officer Ajit Varghese said, “#SwipeUpwithMoj campaign has been designed to establish Moj as the ‘cool place to hangout’, making it synonymous with short videos, providing a ‘world of fun' at our fingertips. We are confident that this quirky new campaign will help us build deeper and newer connections with our audiences.”

    Ananya Pandey said she’s thrilled to be a part of Moj as a creator and is looking forward to making making cool content. “With the quick ‘Swipe Up’ option on my phone, I can now get into a world of endless entertainment possibilities from anywhere, thanks to Moj.” 

    The creative mandate for the campaign was run by AllThingsSmall. The videos are produced by Bang Bang and both versions of the film were directed by Ryan Mendonca.

  • Priyanka Chopra stars in first TVC for Parle Agro’s Fizz portfolio

    Priyanka Chopra stars in first TVC for Parle Agro’s Fizz portfolio

    MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The brand’s Appy Fizz and B-Fizz offerings are all set to go big with a first-ever television commercial.

    The film, featuring national brand ambassador Priyanka Chopra and leveraged in the south with superstar Jr NTR, is already on air and will be aired across national and regional channels.

    Parle Agro’s summer campaign for 2021 is set to build the Fizz portfolio further and position it as the next big super duo brand in the beverage industry. It plans on generating tremendous buzz with an aggressive multimedia campaign, including TV, OOH and digital.

    “Our brand ambassadors are not only the biggest and most celebrated icons in their fields, they also complement the leadership position of Parle Agro’s fizz brands as well. With the collective effort of this massive launch for our Fizz portfolio, we aim to double our market share in the sparkling fruit drink category in the coming year,” said Parle Agro joint managing director & CMO Nadia Chauhan.

    The TVC this year will also have a strong focus on digital strategy and engagement as Parle Agro invests in IPL to a large degree. With B-Fizz being a youth-centric brand, and IPL being a cricket format favoured by the youth, Parle Agro believes this digital partnership with IPL on Hotstar will generate the right reach.

    Plans are underway to expand B-Fizz’s SKU to reach new audiences and to expand the brand’s footprint. This will help Parle Agro build new opportunities that will further bolster the positioning of B-Fizz.

    &Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Superlounge, LLC, New York, USA along with Scissor Films and directed by John Poliquin.

  • Tata Tea Premium salutes the ‘kadak’ spirit of Odisha

    Tata Tea Premium salutes the ‘kadak’ spirit of Odisha

    NEW DELHI: Continuing with its blitz of hyper-local campaign promotions, Tata Tea Premium has released a new video paying tribute to the state of Odisha by creating a sand art installation in association with renowned sand artist Sudarshan Pattnaik, and celebrates the glory and heritage of Odisha.

    The ad film shows the sand artwork capturing the kadak spirit of the people of Odisha and bringing alive elements which are the symbols of pride for them.

    It further conveys the message that while Odisha is known for its unique and diverse treasures, the people of the state are known for their resilience and have stood strong every time they have been required to do so. Hence, the state that is known for its kadak irade blends in well with the core proposition of Tata Tea Premium which offers a kadak chai for the kadak spirited people of Odisha.

    Tata Consumer Products senior vice president – marketing, packaged beverages – India Puneet Das said, “The stunning architectures, history, dialects, vibrant art music and dance forms make Odisha truly unique and diverse. On Utkal Dibasa, we are honoured to partner with Sudarshan Pattnaik, a world-renowned Indian sand artist and a Padma Shri holder who hails from Odisha, to pay a tribute to this culturally rich state and celebrate the kadak spirit of people of this state.”

  • Past Dhoni comes face to face with Present Dhoni in new Gulf Pride ad

    Past Dhoni comes face to face with Present Dhoni in new Gulf Pride ad

    NEW DELHI: Gulf Oil Lubricants India has released a new campaign to celebrate the 10th anniversary of India’s World Cup triumph, featuring former Team India captain MS Dhoni. The objective of the campaign is to highlight Gulf Pride engine oil’s brand promise of “Consistent Insta Pick-up”.

    The creative draws a parallel between Dhoni’s consistent performance on the field, over so many years, and the product providing consistent performance when it comes to the bike’s instant pick-up.

    Gulf Oil Lubricants MD & CEO Ravi Chawla, “We know that Dhoni has been consistent not only when it comes to his cricket performance, but also when it comes to his bikes. The clutter-breaking visual hook in the TVC was to tell the story of Dhoni’s consistent performance by having Dhoni from 2005 taking advice from present-day Dhoni. He then surprises the 2005-Dhoni when he reveals that his first bike is still around and not just functions well, but has the same instant pick-up as earlier, because of Gulf Pride engine oil.”

    The campaign is designed to reinstate the core messaging of Gulf Pride – that stands for instant pickup and consistent performance regardless of the circumstances.

    “Unlike our previous campaigns, this was a challenge to shoot as we had to recreate MS Dhoni from 2005. While ageing a person is relatively easy, reverse-ageing a person is a technical challenge. Not only did we have to shoot Dhoni in a dual role, the visual effects team had to meticulously reverse-age him to make him look like his younger self. A lot of attention was also paid to recreate younger Dhoni’s clothing and mannerisms. Also, the script of the interview film was developed with a lot of inputs from MSD himself, as it had to be convincing as an authentic/genuine conversation with his younger self,” Chawla added.

    This campaign drives home the message that not only does Gulf Pride provide instant pick-up (acceleration) it does so consistently over many thousand kms and years.

  • Embrace #FilterFree skin with The Derma Co, says Parineeti

    Embrace #FilterFree skin with The Derma Co, says Parineeti

    NEW DELHI: Science-based skincare brand The Derma Co from Honasa Consumer has introduced Bollywood’s Parineeti Chopra as the official face of the brand in India.

    The Derma Co has a philosophy of living life without filters and believes in treating skin concerns from within to reveal true-beautiful-selves. Chopra joins hands with the brand to propagate the message to the youth and encourages them to embrace their #FilterFree skin. With this philosophy, the brand has launched its first-ever digital film featuring Chopra.

    “Parineeti has always been looked up for being the differentiator. She is dynamic, young, strong-minded, and genuine, making her seamlessly fit into the brand ideology of #FilterFree self,” said Honasa Consumer co-founder & CIO Ghazal Alagh. “She is the perfect expression of someone who is constantly evolving along with her skincare needs. We are confident that she will be able to advocate the brand philosophy of urging people to stop hiding skin concerns behind make-up and healing them from within. We’re delighted to have her as a part of our growing family and confident that she will inspire millennial consumers to go #FilterFree with The Derma Co.”

    The actor exemplifies The Derma Co’s philosophy of inspiring, empowering, and delivering happiness to women by celebrating natural beauty through great skin.

    “When I got to know about the concept of The Derma Co, I loved the idea of how they are tackling skin concerns from within and embracing one's #FilterFree skin. I am glad that I could partner with the brand on this journey to make people feel more comfortable and confident in their own skin,” said Chopra.

    The Derma Co offer science-backed solutions for specific concerns such as acne, pigmentation, open pores, dull and dry skin with ingredients like 20 per cent vitamin C, 10 per cent niacinamide, two per cent salicylic acid, five per cent hyaluronic acid, and more. The Derma Co products are available on www.thedermaco.com along with leading e-commerce portals such as Amazon, Nykaa and Flipkart.

  • Mankind Pharma signs Anil Kapoor & Ranveer Singh as brand ambassadors

    Mankind Pharma signs Anil Kapoor & Ranveer Singh as brand ambassadors

    MUMBAI: Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness, and health and to keep up the energy levels in today’s hectic lifestyle. To intensify awareness among people about   it’s Health OK multivitamin tablet, Mankind Pharma has signed age-defying Anil Kapoor and iconic youth superstar Ranveer Singh as brand ambassadors.

    The two actors have come together in one single frame to spread the message of a healthy and energetic lifestyle. The TVC campaign showcases Kapoor and Singh working in an office with back-to-back work leading to hectic schedules for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals Health OK as their secret of energy and fitness.

    The brand has adopted 360-degree integrated campaigns across all platforms like print, TV and digital and OOH.

    Health OK multivitamin and mineral tablets, with its unique formulations of natural ginseng and taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building immunity help cope up with modern lifestyles problems, the company said in a press release.

    The move comes at a time when the country is grappling with the Covid2019 pandemic and there is an increased focus on preventive healthcare.

    Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma which has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”

    Ranveer Singh said, “In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health OK. I look forward to being a part of their growth journey.”

    Mankind Pharma general manager – sales and marketing Joy Chatterjee said, “Our plan to expand our OTC (over the counter) category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigorous plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two mega superstars, Anil Kapoor and Ranveer Singh, will help us further strengthen and build the awareness for this category.”

  • Sidharth Malhotra embodies Timex’s ‘We Don’t Stop’ spirit

    Sidharth Malhotra embodies Timex’s ‘We Don’t Stop’ spirit

    NEW DELHI: Timex has unveiled its new digital brand campaign, We Don’t Stop, through a brand film featuring Bollywood celebrity Sidharth Malhotra and global influencers. The slogan, “It takes a licking and keeps on ticking,” is getting a modern update that better expresses the outlook and mindset of the company in the 21st century.

    With the campaign’s debut, Timex has unveiled its new creative featuring notable change makers from around the world who display their resilience and are inspiring others through their actions, as well as supporting the #TogetherBrand campaign to further the “We Don’t Stop” mission.

    The new campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances. The campaign’s hero video, shot pre-Covid, now symbolises a future where people can be brought together again, to achieve a common mission and celebrate each other’s achievements. This ethos serves as the inspiration for the video, which is overlaid with a special rendition of Queen’s Don’t Stop Me Now – a perfect encapsulation of what the campaign is all about, and how the brand is readying itself for whatever comes next.

    Timex Group president & CEO Tobias Reiss-Schmidt said “We Don’t Stop” is a natural progression for the brand. “The campaign speaks to the resilience that we are all surrounded by stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. We Don’t Stop champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”

    Actor Sidharth Malhotra said, “I believe that everyone has their own individual We Don’t Stop story and each story should be shared with the world. It’s so authentic and truly celebrates the pride and determination that people across the world are demonstrating. Really like how the brand is encouraging everyone to challenge the status quo and inspiring them to keep moving forward.”

    For more than a century, Timex has been innovative and forward-thinking with bold new ideas for the ever-changing times. It has graced the wrists of presidents, travelled to space and continued to innovate and collaborate with some of the coolest designers and brands in fashion. The new We Don’t Stop platform symbolises the continuation of a boundary-breaking mentality, championing everyday heroes that embody “We Don’t Stop” in everything they do. This campaign provides a platform for all the stories out there that have inspired the company to keep going.

  • Facebook rolls out the third TVC in its ‘More Together’ campaign

    Facebook rolls out the third TVC in its ‘More Together’ campaign

    KOLKATA: As part of the latest phase of its marketing campaign – ‘More Together’, Facebook has launched a brand new TVC today.

    The latest ad film features Tony and Kaju – Tony’s canine companion who has recently entered his life to keep him company. Tony is soon aghast as Kaju’s antics get out of hand. He shares his ordeal with his friends and family on Facebook where he gets lots of suggestions that he promptly tries, but makes no progress. Till the advice in one of the Facebook comment clicks, and Kaju turns over a new leaf.

     The latest phase of its ‘More Together’ campaign marks the first anniversary of Facebook’s consumer marketing journey in India and is focused on showcasing the underlying belief that people can do more together than alone.

     The 360 degree campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.

     As part of the campaign, Facebook will leverage the power of its platform extensively to bring these inspirational stories to life including a digital campaign #FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook. The OOH leg of the campaign,  features eight creators, who exemplify the spirit of the campaign including Facebook food wiz Sanjyot Keer (Your Food Lab) and Curly Tales to the dynamic Husband-wife TV actor duo – SIT, along with others including Varun Pruthi, Maithili Thakur, Madhura's Recipe, BhaDiPa and Following Love.

  • ASCI joins UN Women’s gender programme Unstereotype Alliance

    ASCI joins UN Women’s gender programme Unstereotype Alliance

    MUMBAI: Advertising industry watchdog Advertising Standards Council of India (ASCI) on Monday announced that it has become a founding ally of the UN Women’s gender-based programme called Unstereotype Alliance. UN Women is a United Nations entity for gender equality and women's empowerment.

    "After announcing a nationwide GenderNext study, ASCI is pleased to announce that we are now a founding ally of the UN women’s programme, the UNstereotype Alliance," ASCI said in a tweet.

    A thought and action platform, Unstereotype Alliance aims to remove negative stereotypes around women in the media and advertising content. The programme unites industry leaders, decision-makers and creatives globally to end harmful gender-based stereotyping in advertising. The alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world. The launch of the India chapter of the programme is scheduled for 30 March.

    ASCI has shifted its focus to gender portrayal after recently preparing guidelines on influencer marketing, online gaming and covid-related advertising in India. Just last week, the ad industry regulator had, in association with Futurebrands, launched its first ever deep, immersive dive into gender depiction in Indian advertising. The study titled ‘GenderNext’ aims to provide actionable insights that can shape the gender narratives in advertising positively, ASCI said. The study is the first of several initiatives ASCI aims to undertake in 2021 as part of a year-long focus on gender, the regulator said.

    The report, which is set to be released in September, will study more than 200 national and regional advertisements published in the past few years. ASCI said it plans to expand its existing advertising code using the study findings. To unravel gender narratives in advertising, to evolve and enrich gender understanding in the context of cultural change and to provide insights to navigate and embrace positive narratives for women in advertising content were listed as some of the main objectives behind the exercise. With this new found alliance, the advertising regulator hopes to further expand its gender agenda.

  • Madhur Sugar hits the sweet spot with #MadhurPal

    Madhur Sugar hits the sweet spot with #MadhurPal

    MUMBAI: Madhur Pure & Hygienic Sugar has launched its new ad film to celebrate the pure joy of eating. The film showcases family as the root of all joy, sweetness, and bonding, where it can all come together over sharing even a simple cup of tea. The refined sugar brand campaign is characterised by a touch of fun, innocent banter and a deep abiding love. Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, the brand, through the campaign, intends to identify, celebrate and share every sweet, relatable moment of their consumers' day-to-day life.

    Every moment is a Madhur Sugar moment when your loved ones are around you, is the message the film carries forward. The campaign takes off with the launch of three films, each centred around cherishable micro-moments between a loving family.

    The campaign comes together with a callout across the digital ecosystem, that gets users to share their own Madhur moments. It also has known personalities like Krystle D’Souza, Sanaya Irani and husband Mohit Sehgal sharing their #MadhurPal. 

    The company shared the strategy behind it being three fold – drive awareness via the films, build consideration associating with relevant influencers and eventually giving their users countless occasions to celebrate everyone's sweet tooth in the family with their refined sugar product.

    Madhur Sugar president- marketing & OD Dr Satbir Sindhu said, “The TVC embraces the joy of family time spent together, especially after the harrowing days post the Coronavirus pandemic. Health and hygiene has become the primary focus, especially for the elderly and children. We endeavour to bring to Indians the joy of eating pure and hygienic sweets, cooked at home, in the warmth of family time.”

    BC Web Wise Founder & MD Chaaya Baradhwaaj said, “This campaign captures everyday moments that become that much more joyful with the way these occasions play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments.”