ITV

Category: Ad Campaigns

  • Upstox urges us to take the first step towards investing

    Upstox urges us to take the first step towards investing

    NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a new campaign, Start Karke Dekho, that aims to promote better financial participation in the country.

    By speaking to the fact that sometimes it’s all about just taking the first step, the campaign emphasises that with Upstox, investing is extremely simple and effortless, right from the get-go.

    It features a series of videos capturing insights from everyday situations. The campaign’s underlying objective is to create financial awareness and foster an investment culture across the country.

    The campaign includes commercials on television, OTT, digital, and social media platforms. While digital and OTT platforms are employed to reach out to target segments in metros and big cities, television dominates the media mix for tier-2, tier-3, and tier-4 towns.

    Upstox co-founder & CEO Ravi Kumar said, “The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign Start Karke Dekho will create a significant impact on the millions of young people who want to manage their funds better.”

  • No limit on happiness: Axis Bank plays up moments of little joys

    No limit on happiness: Axis Bank plays up moments of little joys

    NEW DELHI: Axis Bank has released a multi-film campaign for its cards portfolio. The campaign, conceived by Lowe Lintas Mumbai, focuses on the small moments of joy to promote the bank's credit card offerings.

    In these series of ad films, Axis Bank has taken an emotion-driven approach, in line with its Dil Se Open philosophy.

    The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card that are carefully curated around every day expenses such as entertainment, food and e-commerce. Each film revolves around a story of people opening up to innocent, raw moments of little joys. The monochromatic treatment of the films adds to the exclusivity and premium quotient of the campaign.

    Axis Bank EVP & head – cards and payments Sanjeev Moghe said, “This new campaign brings alive one of our most compelling propositions in these categories through a heartwarming slice of life films rooted in our brand philosophy. The idea originated from the observation that even though people have been compelled to act measurably due to current times, little moments of joy can go a long way in getting us unadulterated happiness. The offerings on our range of credit cards are nothing but enablers of that happiness.”

    Lowe Lintas regional creative officer Amar Singh added, "Over the last many months, we have all become a bit more receptive and open to the fact that happiness doesn’t depend on big, milestone type moments. It can be found in the simplest of things. And in a world often driven by unabashed consumerism, that is a refreshing change. One that Axis Bank endorses and this campaign for their cards, conceived by Joshua Thomas, Prathamesh Gharat and Katya Mohan, recognises, respects and encourages.”

  • Slow down with a cup of tea, says Brooke Bond Taj Mahal

    Slow down with a cup of tea, says Brooke Bond Taj Mahal

    MUMBAI: We live in a world that celebrates speed, where keeping busy is how we measure our happiness. We passionately make plans and feel delighted in chasing them. But the truth is, that life’s most rewarding moments aren’t found in grand plans or great adventures. Instead, they are found when we are in our own company, breaking away from our schedules, even if it's just for a while. It is these hidden moments that Taj Mahal Tea urges us to find.

    With its new television commercial, aptly titled Fursat Waali Chai, the brand reminds us to hit the pause button when life becomes too hectic – to allow oneself a moment of peace and to uncover the magic in the mundane. Featuring the famed classical vocalist Nirali Kartik, the film showcases a charming conversation between her and a steaming tea kettle, wherein the tea poetically cajoles her into taking a break from her practice to savour a cuppa. Soon, Nirali gives in to temptation and enjoys sipping tea by herself while soaking in the sights and sounds of the palatial garden.    

    Along with being a visual delight, it's also the film’s soulful music that adds to the grandeur. The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude.

    Tea & foods (HUL) vice president Shiva Krishnamurthy said, “For 30 years, Brooke Bond Taj Mahal has promoted Indian classical music through memorable and iconic advertising. Through our latest TVC, we urge people to steal moments from their hectic lives and revel in their own company. Nothing could evoke that feeling better than a cup of Taj Mahal tea and the soulful rendition of Asa Mand by Nirali Kartik.”

    Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said, “This is a film for the senses. It is a romantic expression of every tea lover’s alone time with their best cup of tea. Music runs through the blood of this brand and will always be a very carefully crafted piece. Nirali Kartik’s voice and Prakash Varma’s vision transport us to some magical moments in this film.”

  • MyTeam11 shows how families bond over cricket

    MyTeam11 shows how families bond over cricket

    JAIPUR: In the run-up to the 2021 edition of the Indian Premier League (IPL) fantasy sports platform MyTeam11 has unveiled a new campaign – Ab Poora India Khelega, which brings forth the narrative of how fantasy cricket is meant for all and brings people closer through the passion for their favourite sport, players and teams.

    The campaign was launched through three videos that depict the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket, especially, during the world’s largest T20 cricket extravaganza. The campaign also highlights how the user-friendly MyTeam11 application makes learning fantasy cricket easy.

    The storyline of each campaign video depicts a son who is smart, tech-savvy, a fantasy cricket enthusiast and an avid user of MyTeam11. He believes that his father knows nothing about fantasy cricket and goes on to ignore his words. However, in a counter of events, at the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices owing to his sheer superior understanding of cricket leaving the son astounded.

    MyTeam11 CMO Manvendra Singh Rathore said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign Ab Poora India Khelega. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”

    The video campaign of Ab Poora India Khelega will also be complemented by the participation of brand ambassador Virender Sehwag, who shall be seen alongside former New Zealand speedster Danny Morrison, renowned cricket TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok across all campaign collaterals.

    MyTeam11 had launched the “India Ki Apni Fantasy App” during the 2020 Indian T20 Season and saw immense success leading to a 3-3.5x rise in the number of participants on the platform.

    Links of campaign videos:

    Film 1

    Film 2

    Film 3

  • #WearYourColor & reclaim the beauty narrative: Lotus Herbals

    #WearYourColor & reclaim the beauty narrative: Lotus Herbals

    NEW DELHI: Beauty brand Lotus Herbals is encouraging women to reclaim the narrative by defying stereotypical beauty standards and wear the colours that define them.

    The campaign, #WearYourColor, is a new manoeuvre for women to make their own rules of beauty. Designed by HerHQ Media in partnership with Stylecraze and Lotus Herbals, the initiative playfully dwells upon the premise that a woman can conquer the world with the right shade of lipstick. Whether they choose to ramp it up with red lips, be bodacious with burgundy, or keep it nonchalant with nudes, the campaign emboldens women to express themselves through colours.

    Lotus Herbals head of digital Vishal Singh says, "Women have always been the driving force behind change and revolution. Reclaiming fashion as their own is one of them. For today’s woman, fashion is the freedom to wear what she wants, when she wants, and how she wants. Through #WearYourColor, we want to acknowledge all these women who are undeterred, confident, and do not fear the judgments that follow. Your unfettered freedom is an inspiration for many."

    IncNut VP – business development & strategic partnership Natasha Garyali says, "Lipstick has always been seen as a powerful statement in a patriarchal society that has constricted the choices a woman can make by forcing norms and regulating their freedom. Leveraging Stylecraze, we power up the bold and powerful  #WearYourColor message by bringing the lipstick back to the forefront as a language of protest, rebellion, self-assertion, confidence, and liberation for women. Nothing can be more liberating than the power to choose what you want and the confidence to be you at all times."

  • CarDekho calls for safe driving environment for senior citizens

    CarDekho calls for safe driving environment for senior citizens

    NEW DELHI: Auto tech company CarDekho has rolled out a thoughtful campaign ‘E’ for Elderly, to promote a safe driving environment for senior citizens.

    Because of the pandemic, commuters are choosing personal mobility options over shared mobility. The campaign aims to promote greater responsibility towards self-driving senior citizens and to create awareness about road safety. Brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K L Rahul have also become a part of the new initiative.

    Conceptualised and executed by Leo Burnett, the campaign is currently live across all digital platforms. Due to the pandemic, the elderly are reluctant to take cabs and have started driving, and the company wishes to create a safe driving environment for them. Just like ‘L’ stands for learners, ‘E’ will be for elders. The campaign is targeted towards all the eligible drivers to take extra caution while driving close to a car with an ‘E’ symbol on it.

    It asks family members to put an ‘E’ symbol on the windshield/back glass of their senior citizen’s car to warn other drivers that the vehicle is driven by an elderly person.

    CarDekho Group CMO Gaurav Mehta said, “This campaign reflects an ideology that the brand stands for – developing an inclusive and caring personal mobility environment for everyone. There has been a huge change in the way we live now. We want to make everyone feel safe and have a hassle-free driving experience, especially senior citizens. We hope this campaign will promote simple, incremental behavioural changes and more empathy towards elders driving on the road.”

  • Shah Rukh boosts men’s self-confidence in new Streax commercial

    Shah Rukh boosts men’s self-confidence in new Streax commercial

    NEW DELHI: Hair colour brand Streax, from Hygienic Research Institute, has roped in Bollywood’s leading man Shah Rukh Khan as the face of its new campaign, motivating men to turn on their charm like SRK in under five minutes with easy-to-use shampoo hair colour.

    Built with an aim to inspire confidence in people, the SRK-starrer TVC supports people in realising their aspiration to be good looking and charming like the super star himself. The advertising campaign, created and conceptualised by Lowe Lintas and directed by Gauri Shinde of Dear Zindagi fame, is being aired across all key Indian markets.

    The ad showcases a couple getting ready to go to an event, when the husband notices grey strands of hair, leading him to moments of self-doubt. However, he comes across Streax shampoo hair colour that gives him King Khan’s charisma in under five minutes. The campaign is a continuation of Streax’s efforts to combat low-self-confidence as a result of grey hair in men through quality solutions.

    Shah Rukh Khan said, “I loved the idea of inspiring confidence in people. The fact that it can be done with something as simple and easy like using a hair colour is really cool. It was great to be associated with Streax and I enjoyed the creative process. I wish the entire Streax team all the very best on their innovative new hair product.”

    Hygienic Research Institute managing director Ashish K Chhabra said, “We all have lived Shah Rukh Khan during our younger days and even today we try to emulate him – be it his successful journey or style. At Streax, we are very excited about our partnership with SRK as we inch a step closer in enhancing the consumer’s lifestyle and confidence with cutting-edge premium hair care products. A consumer’s fast-paced life and lifestyle changes resulting in early hair greying demand modern, quick and quality solutions and we are committed to solving consumer challenges in the most efficient ways.”

  • Exide’s new ad film lights up the little everyday moments of life

    Exide’s new ad film lights up the little everyday moments of life

    MUMBAI: Exide Inverter Batteries has rolled out a new ad film – Humse Roshan Hindustan that positions the brand as one that spreads happiness by empowering people and brightening their lives.

    Crafted by Wunderman Thompson South Asia, the new commercial aims to establish Exide’s scale, omnipresence and dominance in the category.

    The ad brings alive slice-of-life moments of characters across cultures and diverse narratives, strung together with the melodious, inspiring refrain of ‘Look within yourself to find the light– and where there is light, there is life’ (translated from Hindi). The film brings to life how a big brand like Exide Inverter Battery stands by even the smallest neighbourhood store, start-up business, and families – lighting up aspirations and big dreams, epitomising the credo of noblesse oblige that defines the brand. It applauds human achievement, the joy of living, celebrates warmth, laughter, caring, and fellow feeling and presents Exide Inverter Battery as a brand that spreads happiness by.

    Wunderman senior VP & managing partner-Kolkata Thompson Vijay Jacob said, “The film captures a cross-section of India and Indians as Exide brightens up their lives – literally and metaphorically. And in turn, brightens the future of India. It is emotional, it has scale. It is the language of a leader.”

    Wunderman Thompson VP & ECD – Kolkata Arjun Mukherjee, who conceptualised and scripted the film, added, “The challenge for us was to throw light on a leader in a way that's full of empathy, joy and exuberance. An idea brought alive by little every day moments that not only brighten up our life but lifts the spirit of this nation as a whole.”

    Directed by Shlok Sharma from Absolute Productions, the campaign was released on 1 April 2021 and is running on leading national and regional TV channels as well as on digital media.

  • 7UP asks youngsters to ‘Think Fresh’ in new summer campaign

    7UP asks youngsters to ‘Think Fresh’ in new summer campaign

    MUMBAI: Carbonated beverage brand 7UP has launched a new TVC encouraging India’s youth to look at everyday curve ball situations through a lens of fun and light-heartedness. The ad film featuring 7UP’s mascot Fido Dido celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

    The commercial, which reiterates the brand’s ‘Think Fresh’ philosophy, opens with the mascot and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. His love interest is distracted by the muscular guy next door and stats paying more attention to him instead. Dido is left disappointed. The 7UP bottle comes to his rescue and inspires him to think fresh to set up a makeshift see-saw which turns the situation to his advantage.

    The TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

    PepsiCo India marketing director – flavours (7UP and Mirinda) Naseeb Puri said, “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception.”

  • Maruti Suzuki says #BeLimitless with the brand new Swift

    Maruti Suzuki says #BeLimitless with the brand new Swift

    MUMBAI: Automaker Maruti Suzuki is driving its latest campaign for the all-new 2021 Swift with the catchy slogan #BeLimitless. Conceptualised and executed by Dentsu Impact India, the campaign introduces the latest edition of one of India’s best-selling hatchbacks.

    With the all-new 2021 Swift, Maruti Suzuki offers a sporty driving experience that is complemented by its stunning looks. It features a new and appealing front fascia with sporty dual-tone exteriors. It is powered by the advanced powertrain Next Gen K-Series 1.2L dual jet dual VVT engine with idle start-stop. For enhanced customer convenience, the Swift offers cruise control and auto foldable ORVMs with key sync. The hot-hatch also comes with an electronic stability program and hill hold assist – to be offered as standard in AGS variants. The enviable feature list, thereby, makes the 2021 Swift a car that not only performs but also leaves a lasting impression for all.

    The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.

    Maruti Suzuki India executive director (marketing & sales) Shashank Srivastava, said, “Pure performance is thrilling. But when it looks good, it’s even more thrilling.  That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors.”

    Commenting on the campaign, Dentsu Impact president, Amit Wadhwa, added, “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”