MUMBAI: Global smart devices brand, OPPO announced the launch of its latest campaign with Bollywood heartthrob Ranbir Kapoor as he gets set to dribble up some excitement for customers across India.
As a part of the #SayItWithRanbir campaign, starting 5 July, the Bollywood star would be all out to sweep fans off their feet as he delivers curated messages to their families, friends, and dear ones. The chosen messages would be recorded using the industry-first ‘bokeh flare portrait video’ feature of the soon-to-be-launched 5G super phone Reno6 Pro 5G and the Reno6, stated the brand.
OPPO has opened the campaign for fans to share the messages for their loved ones through Instagram using the hashtag #SayItWithRanbir for the next seven days. Among all the requests received, four select messages will be chosen via lucky draw to be delivered by the Bollywood actor on OPPO’s Instagram channel as part of the campaign.
OPPO India chief marketing officer Damyant Singh Khanoria said, “We are delighted to partner with Ranbir Kapoor for this campaign ahead of the launch of the much-awaited Reno6 series, slated to up the innovation quotient with the game-changing Bokeh Flare Portrait video feature that captures every emotion in portrait, delivering absolutely professional-grade video experiences. With somebody as popular as Ranbir Kapoor joining hands with us for this campaign, we believe the excitement quotient is expected to definitely go up. Through this campaign, we present you with a once-in-a-lifetime opportunity to dedicate messages to your loved ones through Ranbir, capturing his video on the upcoming OPPO Reno6 series smartphones. I am really excited about this, stay tuned and get ready to #SayItWithRanbir.”
Speaking on the campaign, Ranbir said, “I am more than delighted to be partnering with a brand as prestigious and innovative as OPPO. This campaign is something I personally resonate with; this is indeed a brilliant opportunity for me to engage with my fans directly and do that in a fun kind of way. Honestly, I loved the OPPO Reno6 series, these phones are amazing, pack a superb host of features and capture breath-taking videos, like a perfect studio in your pocket. In fact, you will get to see vivid emotions in each and every video or portrait you capture, using this phone. I am really looking forward to sharing some ecstatic messages, recorded using these brilliant devices. Keep an eye on OPPO’s Instagram handle to find out more!”
OPPO’s Reno series is set to be launched in India on 14 July on its official website and social media channels.
MUMBAI: P&G laundry and fabric care brand, Tide has launched its latest digital campaign #TideforTime which aims to contextualise the importance of time for the families dealing with work-life balance, especially under the pressures of pandemic-induced lockdown.
The brand shines the spotlight on the story of many households, where work and everyday tasks take up most of the time, leaving little time for anything else, by raising an important question – ‘Are we spending our time on what’s really important?’. The ad draws inferences, from a recent survey conducted in partnership with Tide which showed that 82 per cent people agree that balancing housework and office work has led to spending less time with your family during the pandemic.
The #TideforTime film, conceptualised by Leo Burnett India and directed by Shoojit Sircar, depicts the heart-warming story of a young family, as seen through the eyes of the grandmother who is visiting them. Throughout her stay, she notices her granddaughter spending time by herself, trying to seek her parents’ time and attention while they are caught up in office or housework. After she returns from her visit, the grandmother makes the family realise that the child misses spending time with her parents. She also reiterates that time is most valuable and ought to be spent on what’s really important, urging them to make more time for their child. The grandmother’s dialogue – ‘You don’t ‘find’ time, you have to make time’ has been resonating with many.
Tide is also showing the way by highlighting simple ways in which families can make time. Households across India spend up to 300 hours doing laundry, indicates data. The ad concludes with the message that with its superior cleaning in the soak or machine itself, using Tide can result in lesser laundry time. This time that is saved, can be leveraged for what’s important to people – be it spending time with family, friends, pursuing their passion, honing a hobby, or anything they haven’t been able to ‘find’ time for!
“During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection,” P & G India-fabric care chief marketing officer and vice president Sharat Verma said. “Research shows nine out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavor is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. Because there’s only one thing more precious than our time, and that’s how we spend it.”
Leo Burnett – South Asia CEO & chief creative officer Rajdeepak Das said, “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With the #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true Humankind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.”
MUMBAI: P&G laundry and fabric care brand, Tide has launched its latest digital campaign #TideforTime which aims to contextualise the importance of time for the families dealing with work-life balance, especially under the pressures of pandemic-induced lockdown. The brand shines the spotlight on the story of many households, where work and everyday tasks take up most of the time, leaving little time for anything else, by raising an important question – ‘Are we spending our time on what’s really important?’. The ad draws inferences, from a recent survey conducted in partnership with Tide which showed that 82 per cent people agree that balancing housework and office work has led to spending less time with your family during the pandemic. The #TideforTime film, conceptualised by Leo Burnett India and directed by Shoojit Sircar, depicts the heart-warming story of a young family, as seen through the eyes of the grandmother who is visiting them. Throughout her stay, she notices her granddaughter spending time by herself, trying to seek her parents’ time and attention while they are caught up in office or housework. After she returns from her visit, the grandmother makes the family realise that the child misses spending time with her parents. She also reiterates that time is most valuable and ought to be spent on what’s really important, urging them to make more time for their child. The grandmother’s dialogue – ‘You don’t ‘find’ time, you have to make time’ has been resonating with many. Tide is also showing the way by highlighting simple ways in which families can make time. Households across India spend up to 300 hours doing laundry, indicates data. The ad concludes with the message that with its superior cleaning in the soak or machine itself, using Tide can result in lesser laundry time. This time that is saved, can be leveraged for what’s important to people – be it spending time with family, friends, pursuing their passion, honing a hobby, or anything they haven’t been able to ‘find’ time for! “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection,” P & G India-fabric care chief marketing officer and vice president Sharat Verma said. “Research shows nine out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavor is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. Because there’s only one thing more precious than our time, and that’s how we spend it.” Leo Burnett – South Asia CEO & chief creative officer Rajdeepak Das said, “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With the #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true Humankind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.”
Mumbai: Cryptocurrency trading remains mystifying to an average person in India. And with the crypto space in the country mired in debates surrounding its regulations and the support provided by local banks, its prospects are seemingly at odds with consumers. To dispel any such doubts associated with the apparent complexity of trading in the digital currency from people’s minds, crypto exchange WazirX has launched a campaign positioning itself as the go-to platform for buying and selling cryptocurrencies in India – ‘India ka Bitcoin exchange’.
A series of three short films starring actor Ayush Sharma revolve around the game of football where two players are seen practicing with their team. One of the players is sceptical about cryptocurrencies and what he believes to be complications in trading or investing in digital currency. Drawing parallels with the game, his companion shows him how easy it is to trade in Bitcoins by using the app. The second film tries to depict the popularity of crypto trading with the young gen, by showing that 10 of the 11 players in the team use the platform to invest in cryptocurrency. Finally, the third film shows the disbeliever to be converted into a WazirX user and instead of giving out futile information to his friend on Bitcoin trading.
With this campaign centred around the game, WazirX, who is also the co-presenting sponsor for the live streaming of the UEFA EURO 2020 on SonyLIV, aims to drive brand awareness amongst the young football fans and further its brand mission to make crypto accessible to everyone in India. It also offers the company extensive visibility amongst the Indian football fans, many of whom are young, tech-savvy individuals known to be the primary users of crypto trading platforms.
WazirX co-founder and CEO, Nishcal Shetty recently tweeted that innovative technologies don’t gain adoption overnight. “In Crypto, an entire ecosystem has to be built & it takes time. Let’s continue to build the future of global finance. It started slow, it has picked up the pace and soon, it’ll be everywhere,” he wrote.
New Delhi: As the country gradually unlocks, Nissan India has launched an integrated general awareness and safety campaign with cricketer Kapil Dev that aims to educate & empower India against COVID-19 through Cricket.
The campaign draws parallels between preparing for a match and preparing to fight COVID-19, to amplify the message of safety by urging Indians to come together as the country faces one of its toughest matches yet on health and safety. The seven-video series campaign is available on all digital-led platforms, with a new video going live every third day.
Sharing his thoughts on the collaboration, the cricketer said, ”I am pleased to be a part of an impactful campaign that impels each one of us to do our bit to win over COVID-19 as a nation. As part of Team India, I have won many battles on the field but this battle with COVID-19 has been the toughest. It is a plea from us to the people of India on what we can all do to move to safety to make India win over COVID-19.”
Nissan Motor India MD Rakesh Srivastava said, “The auto industry has led from the front in making strong contributions towards combating the challenges of COVID-19. As the challenge continues, Nissan India has chosen cricket as a medium of choice to amplify the message on safety through precautions to win the battle over COVID-19 that we’re fighting as a nation. Towards this, who better than one of the most admirable icons in Indian cricket history that brought home the 1983 World Cup to lead to spread the message.”
New Delhi: Amazon Pay announced the launch of UmmeedKeChehre – a digital-led campaign to salute the unseen and unsung heroes of the ongoing pandemic who continue to work tirelessly to help and support others.
The campaign unfolds with a digital film that captures the extraordinary efforts and commitment of individuals and groups, including the frontline staff, lab technicians and lesser-known heroes like drivers, watchmen and many more who are selflessly doing their best for the society and people.
Speaking about the campaign, Amazon Pay India, CEO, Mahendra Nerurkar said, “UmmeedKeChehre, is our digital campaign to thank lakhs of Covid heroes for their commitment and aims to spread a strong message of positivity and hope during these tough times. It salutes the spirit of hope that is being exemplified by these ordinary folks through their extraordinary acts of serving and caring for people and communities.”
As part of the campaign, people can pay gratitude towards Covid heroes by making donations through the partner NGOs’ Milap, Give India, Akshay Patra, Help Age, Humanity for Habitat, or also have an option to or share an Amazon Pay digital gift card as a gesture with their Covid-19 heroes. The campaign runs across multiple media channels to connect and encourage people to join the movement and share a ‘Thank you note’ for their Covid Hero on their own social media channels using #PayYourRespect.
The company said it is also enabling procurement, airlifting, local transportation and seamless delivery of critical medical equipment to hospitals and communities where it’s needed the most. “We have scaled up relief efforts for our employees and their families too, including access to medical infrastructure and other supplies, quarantine facilities, financial support, and more. Further, we have committed to provide vaccination support for our employees, sellers, partners and their dependents; and our on-premises vaccination camps are functional for employees and associates across multiple cities,” said the company.
Mumbai: Online meat delivery startup Licious has launched a new campaign highlighting all the fuss that meat and sea-food lovers indulge in while choosing what to eat. The brand which specialises in meat and seafood has roped in the winsome combo of Bollywood actors Anil Kapoor and Arjun Kapoor for the campaign.
Created by advertising agency Tilt, the two films feature the uncle-nephew bonding over cooking while sharing their favourite meat-based dishes. The commercials highlight the convenience, safety and hygiene of meat being offered by the company, which operates on a farm-to-fork model. It entices users to download the brand’s app to partake in a fresh-from-the-sea fish and tender meat experience.
The natural camaraderie between the actors, coupled with their distinct signature styles and dialogues makes for an interesting watch, while delivering the brand message across effortlessly. The first film portrays the senior Kapoor trying his hand at cooking, frying fish to the tune of some of his memorable songs, while the second film has his nephew donning the chef’s hat.
Licious’ chief business officer Meghna Apparao said, “We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing and handling best practices, so that our consumers get nothing but the best – every single time. Licious is a brand created by the meat lovers for the meat lovers. It is a delight to see Anil Kapoor & Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaz that understands another.”
Sharing his take on the campaign, actor Anil Kapoor said, “I had such a great time working on the films! Good food and great culinary experiences – I could not really ask for a more enjoyable way of spending my time. And just like with food, this experience was made even better in Arjun’s company, so it was a win-win situation for me! I am super impressed with all the good work that Licious is doing in disrupting the meat & seafood ecosystem of the country. It is truly heartening to see the impact of their transformative work and I’m happy to be a part of their story.”
Arjun Kapoor added, “I am delighted to be associated with the brand Licious. The high-octane, positive energy is palpable on the set. I had a great time collaborating with Anil chachu and I hope people will enjoy the ad film as much as we did shooting for the same.”
The campaign, which went live on Thursday, will be promoted across television, digital and social media platforms.
The pandemic-led disruption last year gave a boost to online meat buying, prompting the Bengaluru-based startup to go beyond metros and also start operations in smaller cities this year, including Jaipur, Coimbatore, Kochi, Puducherry, Vizag and Vijayawada among other cities.
Mumbai: It’s been a long time coming and it’s finally here! The Vivo Euro 2020 is happening at last, after more than a year’s fervent wait. And the official partner for EURO 2020 – Vivo has a message for its fans. The smartphone maker wants them to put down their phones and enjoy the moment. This is rather unusual coming from a smartphone brand, but the sentiment behind it deserves applause.
Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. The brand is channelling its sponsorship platform to help enrich the joys of the game, whether they take place on or off the phone. In its ‘To beautiful Moments’ campaign launched on Wednesday, Vivo encourages people to be in the moment, whether it relates to connecting virtually with friends, family, and fellow fans or giving their full attention to the beautiful game of football, even if it means putting the phone down.
“We strive not only to help people capture and share life’s magical moments but to make every moment in life more magical,” said Vivo senior vice president and chief senior vice president and CMO Spark Ni.
The advertising campaign went live with the message “Give your phone a break and be there for life’s beautiful moments”. It will air on TV in Europe, the Middle East, Southeast Asia, and China, as well as globally on Facebook, Instagram and YouTube.
Vivo is the presenting partner for the opening and closing ceremonies, which will take place on 11 June and 11 July, respectively with limited attendance. Vivo and UEFA have created the #vivoSuperTime campaign, which will allow fans to applaud and cheer their favourite teams on social media. The company looks at this as an opportunity to connect with its growing user base of over 400 million users globally and to reach new fans.
Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.
With this short video, the brand is urging people to join hands together in this global pandemic and pray for the wellbeing of all beings. Amitabh Bachchan, Saurav Ganguly, Ramesh Aravind along with various other notable celebrities from cinema and sports have come forward and extended their support to Cycle’s this initiative.
While Covid-19 has created havoc around the world and panic is the prevailing sentiment, people are seeking solace and hope in prayers. This short film is doing rounds for its #PrayForEveryone appeal.
The video has received over seven million views on Instagram, Facebook, and YouTube collectively in a week’s time. The video has also been shared by over xx people on various social media platforms including WhatsApp.
“Our intention was to spread hope and positivity, with a simple, universal prayer. At Cycle, we believe in the healing power of collective prayer and its ability to provide well-being. For this, we chose the timeless prayer ‘Sarve Bhavantu Sukinah’ meaning, ‘May all beings be happy’. The fact that the film has gone viral is proof that today everyone is praying for everyone. Everyone has a reason to pray. We pray this pandemic passes soon,” said Cycle Pure Agarbatti MD Arjun Ranga.
A sure indicator of the universal appeal of the video is that many people from different walks of life have come together and extended their support to the video by sharing it rapidly. While Cycle Pure Agarbathi has been actively working at the on-ground level to help Covid patients and aid the medical requirements, the video is to reinstate the hope and spread positivity among the people of India during these difficult times.
Mumbai: Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott International has created a digital campaign ‘Good Food = Good Mood’. A series of highly relatable and fun films that capture various situations and moods from everyday life that can be diffused with good food from Marriott on Wheels.
Conceptualised by Shaun Kolah (Warp Studios) and produced by Toast Events, the campaign includes a series of five films, shot in four languages – Hindi, English, Bengali and Kannada.
The films are centred around funny and eccentric situations that play out among family members in the course of a day or a lifetime. With an eager husband waiting for a date night, competing for his wife’s attention which is wholly centred on a nail biting cricket match, to a travel enthusiast grandmother planning her dream trip to Paris when she hears of the lockdown, plans stay on schedule, realizing there are more ways than one, to enjoy Paris! Report cards & Dad encounters are always unpredictable. Anticipating fireworks on the big, fat ‘F’ that dominates his report card, a boy does his best to soften the blow. Cut to a demure, shy girl going through the rituals of an arranged marriage, prepped she waits her turn to drop a bombshell announcement on her unsuspecting family, it’s a heart stopping moment , but there are new plans on the table now – moods are uplifted, bonds are celebrated and happiness is diverted back to where it belongs, all made possible with good food from Marriott on Wheels.
Marriott International senior area director of marketing – south Asia Khushnooma Kapadia said, “With people being encouraged to stay home, Marriott on Wheels remains a strong medium to ensure our guests do not miss out on their favourite food. Encapsulating the love for our cuisines have received and the innate power of food to uplift our moods, we have created a light-hearted digital campaign built on relatable and meaningful situations, enabling us to interact with our customers through a creative dialogue, allowing us to grow brand awareness and strengthen brand perception.”
Introduced in 2020, Marriott on Wheels is a premium food delivery service from Marriott International that ensures the safe delivery of a diverse variety of Marriott’s signature dishes. Available in 26 cities and spanning a network of 76 hotels, Marriott on Wheels promises an authentic dining experience with a host of favourite, award-winning dishes on offer, prepared and delivered adhering to strict hygiene and safety norms, not forgetting the high value-for-money proposition.
Digitally amplified across Instagram, Facebook & Youtube, through reels and IGTV videos, you can catch these videos on the links below:
New Delhi: Nepal-based Wai Wai noodles maker CG Corp Global has embarked on a more socially conscious brand messaging in its second largest market, India. With the rising number of Covid2019 cases in the country, Wai Wai is doing its bit to instil the habit of handwashing in its young consumers. The company echoes the ‘Hand Wash Program’ lead by WHO by amplifying the message through a dedicated space on each packet of noodles.
This is in line with the ideology of creating a safer, healthier, and hygienic ecosystem in the regular buyer-seller relation. The noodles is a popular brand among many young adults and children worldwide, therefore; the company is propagating the messaging within the millennial consumer base through its packaging. Moreover, the message of ‘Wash hands be healthy’ is printed both in English and Hindi alongside the catchy slogan of Sabun paani haath, humesha saath saath, thus aiding inclusivity and accessibility.
CG Corp Global business head GP Sah stated, “As a customer-first organisation, we are always seeking opportunities to make the customer experience enriching and wholesome. This year we have already manufactured and distributed around 60 crore packets in parts of India and over 240 crore packets in parts of south Asia. We as a global corporation have been involved with many initiatives through are multiple subsidiaries spread across the world and we constantly strive for the betterment of these societies we dwell in.”
