ITV

Category: Ad Campaigns

  • Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

    Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

    Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans.

    The new campaign launched on Sunday is called ‘Game Ke Deewane’ and celebrates the fervour of cricket fans. And in order to laud their winning spirit, whenever Team India wins a match, the player gets to win double the prize in the fantasy game.

    Games24X7 director-brand and marketing strategy Avik Das Kanungo said, “We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle.”

    Speaking about the campaign, The Script Room co-founder Rajesh Ramaswamy (Ramsam) said, “It’s a very simple and fundamental thought. All of us know that India has a crazy following for cricket. And this love and passion often get expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”

  • Dhani launches new campaign with actor Ayushmann Khurrana

    Dhani launches new campaign with actor Ayushmann Khurrana

    Mumbai: Dhani Services Ltd, a mobile app & web platform for transactional finance & primary healthcare services has launched a new campaign “Ab Plans Nahin, Payments Push Kar” featuring actor Ayushmann Khurrana.

    The TVCs conceptualised and created by Leo Burnett Orchard take a humorous route showing some of the common problems people face in their day-to-day life and demonstrates how the Dhani OneFreedom card can provide efficient solutions to all these problems. It establishes the option of pushing the payment and not one’s plans.

    Khurrana with his India-wide appeal and connect perfectly amplifies this message in his signature effervescent style.

    Dhani chief marketing officer Ankit Banga said, “By personifying the behaviour of “Push-kar”, our campaign looks to introduce India to a novel “Pay in 3″ Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann’s charm, wit and relatability will be a great asset in this journey.”

    Adding further, Leo Burnett Orchard head of creative Pravin Sutar said, “While pushing the pause button on purchasing our wish-listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”

    On being part of the campaign Bollywood star, Ayushmann Khurrana said it was wonderful to witness brands like Dhani take on common financial issues and provide such fresh solutions.

  • OPPO India’s new Diwali ad film urges people to ‘Light Up New Beginnings’

    OPPO India’s new Diwali ad film urges people to ‘Light Up New Beginnings’

    Mumbai: Celebrating the spirit of new beginnings, Oppo, the global smart device brand has announced the launch of its new Diwali campaign that urges people to spread joy, cheer, and optimism this festive season.

    The hopeful and heart-touching film sends out a message of hope and positivity with a voiceover featuring lyrics from the young poet Megha Rao, translated into Hindi by poet Rakesh Tiwari.

    Directed by Bharat Sikka, the film is all about being optimistic, brave, and rejoicing the little joys of life, such as meeting friends and celebrating with family. The film beautifully captures the emotions and emphasises the fact that there is always light at the end of the tunnel and this Diwali is all about caring, sharing, and giving.

    Oppo India chief marketing officer Damyant Singh Khanoria said: “The year gone by was challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at OPPO wanted to celebrate the human spirit with a message of optimism and hope. Here’s wishing everyone a happy Diwali and hoping we all ‘light up new beginnings’ in the New Year.”

    The film starts with the phrase “tum me himmat hai” and then the voice-over addresses how we all have come so far, overcame setbacks without giving up hope. Despite the hurdles, the film encourages people to keep going, pave new paths for themselves and celebrate joys with their loved ones. The film goes on to say that, the many tales of your bravery will never be written down in any history books but you know how to fight fearlessly and this is the most beautiful thing about you.

  • JBL says #MuteTheWorld in its latest digital campaign

    JBL says #MuteTheWorld in its latest digital campaign

    Mumbai: Global audio equipment company JBL has rolled out its latest digital campaign #MuteTheWorld. The campaign aims to drive awareness around JBL’s active noise cancelling (ANC) category, which allows users to mute the world and focus on things that matter to them.

    Conceptualised and executed by Havas Creative Group India, the ad series focuses on the visual manifestation of female power in a category, that’s otherwise dominated by men. Thereby, highlighting it as the brand of the future, that celebrates gender equality.

    The campaign includes four light-hearted, humorous films that demonstrate the benefits of the ANC mode in different real-life scenarios.


    Commenting on the creative strategy, Havas Group India chairman & chief creative officer Bobby Pawar said, “Many brands have created communication around Noise Cancelling, our challenge was how to do it very differently and in a manner that is ownable to brand. Our idea was to literally personify the technology as a strong, silent person whose mission is to silence sources of noise.”

    “Also, since I feel strongly about breaking stereotypes about how women are portrayed in advertising, we cast a powerful woman to play the role, instead of a man. Advertising plays a role in changing social perceptions, and I am delighted that JBL allowed us to marry the brand message with bold, engaging storytelling,” he further added.

    The campaign encourages consumers to block out their distractions, and not let anything come between you and your vibe. It will be seen on JBL’s social media channels along with other platforms, said the statement.

    Talking about the campaign, Harman India – head of marketing Yogesh Nambiar said, “JBL’s 75 years of audio innovation and creativity has led us to be the preferred sound companion globally, across segments. JBL has always believed in thinking differently, and #MuteTheWorld campaign is something that amalgamates well with our brand, and powerful enough to turn heads, make people sit up and take notice. We are glad to launch an off-beat campaign with HAVAS and debunk the conventional ways to encourage societal change.”

  • Morepen ropes in Boman Irani for medical devices campaign

    Morepen ropes in Boman Irani for medical devices campaign

    Mumbai: Healthcare company Morepen Laboratories Ltd has roped in Bollywood actor Boman Irani in an all-new brand campaign focused on the medical devices business. In its latest advertisement, the actor briefly guides about the benefits of having Dr Morepen’s home care devices.

    According to a statement, Morepen Laboratories is investing heavily in technology and mastering the process of home testing and make it convenient for the users to keep a tab on their vitals conveniently with help of the latest digital devices.

    “Our association with Mr Irani is a step forward to increase the reach and penetration of medical devices in India at a larger level and help our increase consciousness about the increasing menace of diabetes and cardiac disease which have entered the fourth house in the country,” said chairman and managing director Sushil Suri. “We are confident that our association will go a long way in sending the message across the country through various channels To focus on the growth and big expansion plans of this fast-growing business segment, the shareholders of the company approved transferring the into a wholly subsidiary Morepen Devices Ltd.”

    The home monitoring market is currently $25 billion and is expected to grow to $50 billion in the next two years. There is an influx of medical devices that are aiding this transition, at the same time it is necessary to adapt to the changing environment as going to diagnostic centers might pose threat to the health. Educating the masses on the development is pivotal, and association with Boman Irani will provide an additional boost, said the company.

    “Nowadays, it’s imperative to have healthcare devices like glucose monitor and blood pressure monitor also at home, besides having a thermometer. I consider this collaboration with Dr Morepen a good opportunity to communicate how easy as well as important it is to self-monitor health,” said Irani, on the brand association.

    “The harsh pandemic has completely changed our perspective of health and safety, we have become more conscious about our choices and lifestyle to maintain well-being. Thus, we at Morepen are always focused on creating trouble-free technical solutions to help people to examine their health in safer and quicker ways,” stated CEO of medical devices business Anubhav Suri. “Mr Boman Irani resonates and embodies the seriousness of this topic and rightfully shares insight in the latest ad. It gives us immense pride and satisfaction that Dr Morepen products stand guard in every Indian home.”

  • Booking.com invites cricket fans to ‘The T20 Pavilion’ for ultimate stay

    Booking.com invites cricket fans to ‘The T20 Pavilion’ for ultimate stay

    Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan?

    Keeping this in mind, the travel portal and the official accommodation booking partner for the ICC T20 Men’s World Cup, Booking.com is inviting cricket lovers and their squad to feel like royalty while watching the most awaited Ind vs Pak T20 World Cup match at ‘The T20 Pavilion – An Ultimate Cricket Stay India.’

    As a part of the experience, guests will also have the exclusive opportunity to meet Bollywood actor Shraddha Kapoor at The T20 Pavilion. “Cricket has always been a very important part of my life and I enjoyed watching the sport with my family while I was growing up as it gave us the opportunity to bond and spend some fun time together. I am really looking forward to cherishing this experience with India’s luckiest and biggest cricket fans,” said Kapoor.

    Available for the one-night stay only, The T20 Pavilion transforms the presidential suite at the Grand Hyatt Mumbai Hotel & Residences into a classic cricket stadium, offering guests an immersive, once-in-a-lifetime experience during the India Vs Pakistan ICC T20 World Cup match on 24 October 2021, stated the portal in a statement.

    “Cricket is not just a sport in India, but an emotion that unites the country. As a digital travel leader that makes it easier for everyone to experience the world, the ‘The T20 Pavilion’ is an exciting, once-in-a-lifetime opportunity for cricket fans in India to feel the vibe and energy of a classic cricket stadium recreated at a plush hotel suite in Mumbai,” said Booking.com regional manager South Asia Ritu Mehrotra. “It offers one lucky cricket enthusiast the chance to immerse into the world of cricket in a unique and interesting way.”

  • My11Circle celebrates ‘Game Ke Deewane’ in its T20 WC campaign

    My11Circle celebrates ‘Game Ke Deewane’ in its T20 WC campaign

    Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled ‘game ke deewane’ celebrates the passion and dedicated support of the Indian cricket fans. The campaign was launched on Sunday with the first World Cup qualifying match.

    “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers has been the most important factor in exalting cricket to a national passion that unites our country,” said Sourav Ganguly, who is also one of the brand ambassadors of My11Circle. “As a player and captain of the Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world.”

    The campaign is the latest in a series by the fantasy sports platform, with the prime focus of commemorating the zeal of cricket fans across the nation. This idea exhibits through its messaging, ‘dewaano ki yahan kami nahi, par inke bina game bhi kuch nahi’ and ‘game ke deewane.’

    “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans,” said Games24x7 co-founder and CEO Bhavin Pandya. “This excitement hits an apogee when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”

  • Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

    Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

    Mumbai: In the last few years, consumers have turned to healthy choices. While there’s a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a consumer-focused campaign #Perfect360Review for its range of airfryers featuring chef Ranveer Brar.

    The TV commercial shows the celebrity chef visiting a young couple, who try to impress him by cooking perfect samosas for him, but without deep frying in oil in the traditional way. The narrative tension is built to a point where viewers wonder whether the airfryer will be able to save the day or not.

    The campaign thought is built on delivering tasty fried food with lesser oil and getting a perfect review, where the term 360 also refers to the ability of the airfryer to give an all-around, even frying. The ad aims to show how the Philips Airfryer gives delicious, crispy airfryed food, using negligible quantities of oil.

    “It’s always a joy to create work for a product that has something unique about it. This brief was so much fun yet challenging. The task was simple: that we need to showcase how Philips Airfryer is different and better than the competition,” said Ogilvy India (North) CCO Ritu Sharda. “This gave us the idea of basing the campaign on the product’s USP of 360-degree even frying, something which is unique only to Philips Airfryers. We took this product-centric brief and gave it a relatable human story. Something that anyone who loves cooking or simply cooks for their loved ones will identify with.”

    The campaign breaks with a long-format digital film and extends to TV, outdoor, print as well as social media engagement on YouTube, Facebook and Instagram.

    “We were the first ones to introduce airfryers to the Indian market and have built the category from scratch. Being the category pioneers, it was not only important to drive category education, but imperative to help consumers in making an informed choice,” said Philips domestic appliances managing director Gulbahar Taurani. “While the consumers are increasingly becoming health conscious, properly cooked tasty food is non-negotiable. Through the #Perfect360Review campaign, we wanted to showcase how healthy and tasty food should be an easy choice along with highlighting the supremacy of Philips Airfryer range, equipped with cutting-edge technology.”

  • Bombay Shaving Company Women signs on Alaya F as brand ambassador

    Bombay Shaving Company Women signs on Alaya F as brand ambassador

    Mumbai: Bombay Shaving Company Women, a spin-off of men’s grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women’s commitment to reimagining hair removal solutions for women in the country.

    The announcement comes with the launch of a brand film and campaign curiously named ‘SmoothAF’ that aims to live up to the brand’s promise of delivering innovative and highly experiential hair removal products for the bold and uncompromising young women of today.

    “I was a part of the BSC women tribe even before signing the contract. I have been a regular user of their hair removal products for some time, and can personally say they are fab,” said Alaya F. “I’m so enthusiastic about what the brand is trying to achieve because I see so much of myself in it. I’m thrilled that this vibe has come through in the film as well.”

    The campaign has been co-created with The Collective Artists Network and produced by Cutting Crew Films. It shows Alaya as her authentic self, through uninhibited movements, playful musicality, and progressive imagery in an exciting, bold, and badass tone, while still retaining her endearing innocence.

    “There can be no better embodiment of the spirit of the brand and business than Alaya. From her posts signed off as ‘AF’ – to the way she moves – Alaya F is a non-conformist and personifies the bold and unapologetic women of today,” stated BSC Women head Siddha Jain. “We are delighted to have her as the face of the brand because not only is she absolutely talented and gorgeous but she constantly challenges the status quo while being her 100% authentic and kind self. Our association with her is a step towards reinforcing the connection with our consumers who are raring to change the game and take the world by a storm.”

    In addition to collaborating with numerous influencers across the board, the campaign is being deployed on major OTT platforms & programmatic advertising, along with popular social, online, and offline channels.

    “This is a very exciting phase for us. We have always been confident of the women’s business-leading us into the future,” said BSC CEO Shantanu Deshpande. “Today we are loved by people who know us. But thanks to the nature of the women’s personal care category and this new association with Alaya F, we are poised to take the leap, and become a loved, talked about, and shared brand, across the nation.”

  • Pepperfry launches Diwali campaign with Kareena Kapoor Khan & Saif Ali Khan

    Pepperfry launches Diwali campaign with Kareena Kapoor Khan & Saif Ali Khan

    Mumbai: Furniture and home products marketplace Pepperfry has onboarded Kareena Kapoor Khan and Saif Ali Khan as its first-ever brand ambassadors. The star couple features in the brand’s new Diwali campaign that aims to showcase how great furniture can bring about a change in people’s lives.

    In the fun yet relatable brand film conceptualised by Upward Fall films, Saif and Kareena play a couple that is on the verge of taking their relationship to the next level of commitment, except with a few twists. While Saif proposes, Kareena is not ready to accept because their apartment is suitable for a bachelor’s pad and not for a family. Enters the furniture brand to the rescue and wins the hearts of the most demanding patrons. 

    “We are delighted to have Kareena and Saif on the Pepperfry team. They are a perfect personification of the brand’s attributes. As we kick start this association with our most significant campaign of the year, I am confident that our new brand ambassadors will further strengthen the brand’s position amongst consumers,” said Pepperfry chief marketing officer & business head Kashyap Vadapalli.

    “Through our Diwali campaign, we highlight that the right furniture can help build your dream homes, and we are the best enablers for it,” he added.

     Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms, and OOH.

    On the new brand association, Kareena said, “My home is my world. Pepperfry’s wide range and designs open the door to help create beautiful homes. We connect with the brand and are thrilled to be a part of their journey.”

    “Pepperfry feels like home already. The collections on Pepperfry are stylish and aspirational. The brand is an expert on everything furniture,” said Saif Ali Khan.

    This Diwali campaign will be present on the T20 World Cup Live matches on Hotstar, La Liga & ATP Tennis on Voot, and UEFA Champions League on Sony Liv. Advertisements will run on popular shows like “Big Picture,” “Bigg Boss,” “KBC,” “Kapil Sharma Show” to target the brand’s TG. In addition, the DVC will air on all the major video and social platforms, the brand stated.