ITV

Category: Ad Campaigns

  • RR Kabel dedicates new Diwali campaign to electrician community

    RR Kabel dedicates new Diwali campaign to electrician community

    Mumbai: Premium wires and cables company, RR Kabel has launched a new campaign ‘Ek Diwali Aisi Bhi’ to extend support and appreciation to the true heroes of Diwali- the electrician community.

    The dedicated campaign hopes to engage this community through various social media channels in an effort to help bring the joy of the season to their individual households as they continue to work hard towards bringing the same for us.

    The electricians in India are the busiest during the festive season to ensure the brightest celebrations for all consumers throughout the country. However, in this process, many are unable to focus on their own celebrations. The short digital video launched by RR Kabel showcases how an electrician is unable to decorate his own home while he was busy doing the same for others. This is where the proud son of the electrician steps in and does his bit to decorate his family’s home so that they too can have their own Diwali celebration.

    The video is being showcased across all RR Kabel’s social media channels including Facebook, Twitter, LinkedIn, and is accompanied by various social media activities. The campaign also includes a dedicated social contest on the video wherein the winners have a chance of winning exciting prizes.

    RR Global director Kirti Kabra said, “We, at RR Kabel, have always held our electrician community in the highest regard. This year, we wanted to dedicate this campaign to our Kabel Dost to not only thank them for their relentless support but to provide recognition for all their hard work throughout the year. As the true heroes of Diwali, RR Kabel wanted to help celebrate the electricians that continue to make our lives simpler each step of the way. Through this campaign, we would also like to invite our consumers to extend their support for all electricians across the country.”

     

  • Perfect time to invest, says Upstox in new short film

    Perfect time to invest, says Upstox in new short film

    Mumbai: Online investment platform Upstox (also known as RKSV Securities) has launched a short film urging individuals to invest as part of its #StartKarkeDekho campaign.

    This Diwali, the brand is asking people to take an auspicious step towards their financial journey and encourages them to invest in their future through a fun, quirky, and celebratory campaign. 

    The short film shows the main character Akash, a young man facing discouragement every time he takes any decision. The pandit ji he consults only has one thing to say to him – “muhurat sahi nahi hai.” Throughout his whole life, he’s been just about to do something he really wants, but pandit ji doesn’t let him by saying ‘muhurat sahi nahi hai’. It is only when he invests with Upstox, he knows and is confident that #YehMuhuratPerfectHai and does not feel the need for any approval.  

    EMBED: https://twitter.com/upstox/status/1454410014001565702 

    Through Akash’s journey, this Diwali, Upstox is urging all individuals to invest and conveys a message that there’s never a wrong time to take the first step towards your financial journey. Additionally, the brand has augmented its platform this Diwali with a suite of new features and intuitive design, is promising to make investments all the easier and effortless.

  • Great Learning’s Diwali campaign urges professionals to go for #NewBeginnings

    Great Learning’s Diwali campaign urges professionals to go for #NewBeginnings

    Mumbai: Ed-tech company for higher and professional education Great Learning, a part of the BYJU’S group has launched its Diwali campaign #NewBeginning highlighting the significance of upskilling for building rewarding careers.

    Conceptualised and created by Interactive Avenues, the social media campaign encourages professionals to upskill and give their careers a ‘New Beginning’ on the auspicious occasion of Diwali. 

    The ad film emphasises that while most of us buy new things and redecorate our homes during Diwali, it’s also a good time to give our career a fresh start by investing in upskilling ourselves. Targeted at working professionals, the campaign revolves around a young couple who is excited to celebrate the festivities by going on a shopping spree but eventually realise that it’s probably wiser to invest in their career first.

     

     

    “This campaign has a very simple message – there is no better time than the festive season to think about investing in your career. This is considered to be an auspicious time to make all kinds of big-ticket purchases – appliances, cars, homes, etc. However, the festival season also coincides with the mid-year appraisal season and hence, the perfect time to assess one’s career and take appropriate steps for future growth,” said Great Learning chief marketing officer Aparna Mahesh.

    The campaign is targeted towards the October appraisal cycle that many organisations follow and delivers the message of the need for lifelong learning and upskilling to power ahead in one’s career. The message will be further amplified through a contest on Great Learning’s Instagram, Facebook, and Twitter by asking followers to share their plans of #NewBeginning this Diwali. The nomination for this Diwali contest is currently live and each winner will have a chance to win Amazon vouchers worth Rs 6,000, it said.

  • Wiggles says #NoToNoise, urges all to have a pet inclusive Diwali

    Wiggles says #NoToNoise, urges all to have a pet inclusive Diwali

    Mumbai: In continuation with its efforts to promote a pet inclusive and animal safe festive season, D2C preventive pet care brand Wiggles.in is encouraging people to include animals and pets in celebrations and festivities this Diwali.

    Making way for a festive season that is free from anxiety, stress, and aggression for pets and animals, Wiggles.in has launched its #NoToNoise Diwali campaign that focuses on ensuring that our pets and animals equally enjoy a festive season filled with cheer, positivity, and happiness. #NoToNoise is currently live on digital and social media platforms. The campaign also engages with customers and stakeholders through an experiential outreach.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Wiggles (@wiggles.in)

     

    Wiggles.in founder and CEO Anushka Iyer said, “What may seem like a celebration to us is certainly not a celebration for our pets. Diwali is generally the toughest period of the year for animals. #NoToNoise is an extension of our belief that our pets deserve as much affection and care just like anyone of us. Our aim through this campaign is to introduce a matchbox that doesn’t light up, which is a metaphor to remove the instrument that people generally use to burst crackers. This, in turn, will help light up the world for street animals and pets while bringing about a positive change in behavior and outlook towards our pets not just for Diwali, but holistically.”

    Based on a well-known fact that we often forget, animals have extremely sensitive hearing abilities. If they can hear a bag of treats being opened from the next room, imagine what happens when a loud firecracker is lit. According to research, dogs can hear sounds four times stronger and louder than we can. And while we have the ability to protect ourselves from such noises, they often don’t.

    The #NoToNoise campaign by Wiggles.in was ideated with the intention of increasing awareness of the fact that though there has been a reduction in the bursting of crackers, it hasn’t ceased completely and that our voiceless friends still need to be protected from such loud noises & the pollution that accompanies it.

  • WoodenStreet onboards Aparshakti Khurana, Rajit Kapoor & Lillete Dubey for its TVC

    WoodenStreet onboards Aparshakti Khurana, Rajit Kapoor & Lillete Dubey for its TVC

    Mumbai: Indian online marketplace for furniture and home décor WoodenStreet has come out with its first celebrity television ad campaign called ‘Furniture Inspiring Connections,’ featuring actors Aparshakti Khurana, Rajit Kapoor, and Lillete Dubey.

    With three commercials, the campaign highlights how buying furniture is a family decision and how the furnishing brand has revolutionised the process with its digital presence. The brand hopes that the campaign helps capture the attention of its targeted consumers on a larger scale, said the statement.

    “When we drafted the campaign, we wanted someone who not only represents our brand value but also personifies our consumers,” shared WoodenStreet co-founder & CEO Lokendra Ranawat. “The first name that came into our mind was Aparshakti Khurana, as he has always gratified the audiences with every role that he has played, and that is what we aim to do with the products we deliver. Also, it was an honor to have veteran actors like Rajit Kapoor & the graceful Lillete Dubey feature in our campaign as it brought a perfect balance of composure and energy to the commercial. We aim to bring the taste of vibrant colors, effortless decor & ageless designs of solid wood to every household, and these are the perfect faces to represent what WoodenStreet stands for,” he added.

    On being asked about what the expectations from the campaign and the thought process behind it are, Ranawat said, “With this campaign, we aim to go as big as possible. We are euphoric about the team of renowned actors coming on board with us, and we don’t feel someone else would have been a better fit. We are sure that this campaign, with the team’s stellar performance, will make a place in the hearts of the consumers and help them make better choices while choosing furniture.”

    The TVC will soon be out on all mainstream media platforms, said the brand, as it intends to make the most out of the campaign by running these commercials on all the platforms such as OTT, YouTube & TV channels, to bring attention towards the brand and its objectives.

  • PhonePe’s new campaign showcases the ease of buying insurance

    PhonePe’s new campaign showcases the ease of buying insurance

    Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances.

    The campaign launched during the ongoing T20 World Cup highlights how the insurance buying process on PhonePe is instant, paperless, and mobile-first – making it easily accessible to all users.

    The light-hearted campaign encompassing over 12 films will run on Television, YouTube, Hotstar, and other prime channels. The six-month-long campaign will educate customers on the availability of bike, car, life, and health insurance plans on the PhonePe app. It will also showcase PhonePe’s insurance expertise, scale, size, and trust that customers have on the platform.

    “We launched Insurance a few months back and the response we received from our customers informed us of the need to take a more prominent role in the insurance distribution space,” said PhonePe VP and head of insurance Gunjan Ghai. “Our users place immense trust in us as a brand. We are, thus, in a much better place to reach our customers and offer the right insurance at the right price. With that objective in mind, we have launched a large multi-media integrated campaign to drive awareness and build consideration for PhonePe’s insurance offering over a period of six months.”

  • Shilpa Shetty comes on-board as the face of Godrej Nupur

    Shilpa Shetty comes on-board as the face of Godrej Nupur

    Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour.

    Shetty will drive the penetration of the brand’s mehendi-based powder hair colour across urban and rural markets.

    The brand has also unveiled a new TVC campaign conceptualised by Creativeland Asia, to highlight the product features and increase its visibility.

    Known for donning various hats including actor, entrepreneur and wellness enthusiast, makes Shetty the perfect choice for the brand, said the company in a statement.

    “Godrej Nupur understands the consumer hair colour needs, caters to their preference including mine for natural ingredients. Godrej Nupur Natural Henna based hair colour is also for those who fear hair colouring for the first time as they view natural ingredients safe for hair colour,” said Shetty.

    Godrej Consumer Products Limited CEO – India and SAARC, Sunil Kataria said, “Our latest offering Godrej Nupur Natural Henna based hair colour is an extension of the brand portfolio. It combines the natural benefits of mehendi into a quick and easy to use powder hair colour. We are pleased to rope in actress Shilpa Shetty as the face of Godrej Nupur Natural Henna based hair colour since she fits well with the brand’s vision of being natural yet stylish.”

  • Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Mumbai: Neeman’s, a homegrown footwear brand known for its sustainable and innovative products, has launched a digital campaign #ChangeTheNorm in association with Indian cricketer Jasprit Bumrah.

    The campaign conceptualised by the in-house team, narrates the story of the ace bowler of the Indian cricket team, tracing his career trajectory through its ups and downs.

    By partnering with Bumrah, Neeman’s aligns its ethos of stepping out of the ordinary, doing things differently, and achieving extraordinary results in the process, said the footwear brand. The ReLive Knit sneakers, a sustainable shoe made out of recycled PET bottles, is one such example as it aims to redefine comfort for both the consumers and the planet, said the brand in a statement.

    “We are stoked to have partnered with Jasprit Bumrah, a gifted fast-bowler from the Indian Cricketing world for our marquee campaign, #ChangeTheNorm. His personality truly represents everything we stand for,” said Neeman’s co-founder Amar Preet Singh. “At Neeman’s, we have always strived to think outside the box, go beyond our limits and be greater with every collection. Jasprit’s career trajectory and unique personality are an inspiration for one and all. This is in line with how our ReLive Knit sneakers challenge the status quo and set a new standard for footwear.”

    The unisex collection of Neeman’s is available on the company’s official website as well as leading e-commerce platforms in the country, said the brand.

  • Bombay Shaving Company dives into Kolkata market with new campaign

    Bombay Shaving Company dives into Kolkata market with new campaign

    Mumbai: This festive season, grooming brand Bombay Shaving Company (BSC) has renewed its focus on the Kolkata market with its new campaign – ‘Ebar Pujoy Kartiker Joy’ (Glorify Kartik this Pujo).

    The insightful and cultural campaign is designed to encourage Bengali men to embrace the confidence of grooming, in an authentic flavour, laced with cheer and wit. Historically, the festive season has always been all about the archetype of the strong woman, represented by Durga. However, Bombay Shaving Company took inspiration from Kartik (son of Goddess Durga) considered a symbol of the male ideal –to create awareness and build appeal for male grooming products, said the brand in a statement.

    ‘Kartik er moto dekhte’ (Looks like Karthik) is also an expression used to refer to the ideal man in Bengali.

    The brand has deployed a combination of radio, ambient media, digital geo-fencing around catchments, along with other strategic interventions, like busses and interesting POS to guide customers down the funnel to stores, both offline and online through this campaign. With this, BSC has announced its intent to break out of the internet and meet consumers where they are like established FMCG giants.

    Giving an insight into the campaign, Bombay Shaving Company COO Deepak Gupta said, “There is a rich story existed in the folklore narrating Kartik (son of Goddess Durga) and we decided to bring this symbol alive and encourage all men to look and be their best. We are driving a marketing-led growth agenda at BSC. It’s critical for our category, and there is no better sandbox to test this than Kolkata, during Durga Puja & the ongoing Kartik month. The region is known to be a cultural hub filled with opinion makers and thought leaders, who carry their preferences across the country. We are overjoyed with the initial response and keen to replicate this model in other geographies.”

    The campaign is conceptualised and developed entirely in-house and taken into the heart of Kolkata. 

  • Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

    Bringing in a quirky twist for its first-ever ceiling lights TVC, Crompton also unveiled its very own magical genie, Jagmag who grants wishes to enhance the mood and transform the room with just the flick of a switch. The TVC delivers the core premise of ‘three-in-one lighting modes ka magic – a humorous and fictional angle to a relevant message of lighting up our spaces and reimagining our home with Crompton. 

    “We wanted to find an interesting and engaging manner to build the story of our new product and this film does just that with a fresh twist to our usual style of communication. The narrative very interestingly communicates Crompton’s new-age innovation that can magically transform not just one’s home, but also one’s mood in a creative and playful manner,” said Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan.

    Conceptualised by BBDO, the TVC showcases a young couple in the midst of a tiring day working from home wishing for a change of mood. Out of nowhere, appears a magical lighting genie, Jagmag with big bright eyes and LED lights all over his jacket who completely transforms their home space with Crompton’s Star Lord ceiling lights that shine like diamonds.

    Absolutely amazed at this magical being, they start wishing for a different mood lighting from a workout gym to a romantic movie night. And Jagmag, ever so enchanting, switches up the room’s appearance and vibe based on their mood ranging from natural light for a gym setup to daylight for work from home and warm light for a romantic movie-time setup. The magical Jagmag, thereby, ends the film with the message of ‘Mood Jaisa, Lighting Vaisa’ with Crompton’s Star Lord three-in-one lighting modes establishing it as a much-needed feature today. 

    The 360-degree campaign will be launched on television and will further be amplified through various other media channels, announced the brand. 

    BBDO India (Mumbai) CCO Hemant Shringy said, “It’s amazing how everyday innovations can have a magical impact. Crompton’s Star Lord is one such innovation. With a simple toggle of a switch, it can elevate your space as per your needs. If that’s not Genie-like, what is?”