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Category: Ad Campaigns

  • Valvoline unveils new digital campaign ‘Gensets Ka 1- 2- 3′

    Valvoline unveils new digital campaign ‘Gensets Ka 1- 2- 3′

    Mumbai: Global lubricant manufacturer Valvoline Cummins Pvt Ltd has launched a new digital campaign called ‘Gensets ka 1-2-3,’ which encourages and reminds consumers to regularly service their gensets to ensure no power blackouts, whether its at home or a commercial area.

    Valvoline Cummins is committed to ensuring regular power with its promising range of engine oil ‘Premium Blue’ specifically made to meet the lubrication needs of gensets and increase its efficiency.

    “Regular change of oil is the most important part of servicing a genset and Valvoline’s range of Premium Blue engine oil meets and exceeds the lubrication requirements, ensuring smooth and uninterrupted working throughout the season,” said the company in a statement.

    Premium Blue is a jointly developed technology between Valvoline and Cummins with extensive trials on the engines.

    “Through this campaign, we aim to encourage and inform the consumers to get their gensets serviced to ensure a well-lit home and other spaces which we generally ignore,” said Valvoline Cummins India CMO Ipshita Chowdhury. “We invest heavily in our research and development to introduce products which match or exceed consumer needs. With the same thought, we have ‘Premium Blue’ engine oil which provides sufficient protection to all the internal parts of a genset for a long time. We are proud that it is exclusively recommended and endorsed by Cummins.”

  • Godrej Properties launches its first digital brand campaign

    Godrej Properties launches its first digital brand campaign

    Mumbai: Godrej Properties Ltd (GPL) has announced the launch of its digital brand campaign called ‘Everyday Joys – Jahaan Khushiyan Badi Hoti Hai.’ The campaign introduces GPL’s purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

    GPL has created three digital video commercials, which capture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories.

    “Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the ‘Everyday Joys’ campaign,” stated GPL MD & CEO Mohit Malhotra. “With these films, we are asking the viewers to pause and savour the little moments of joy, and realise that this is what a home is all about – a place where everyday joys have no limits.”

    These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

    “Inspired by the beautiful purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These aren’t life-changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign-off – Jahaan Khushiyaan Badi Hoti Hain,” said Ogilvy India managing partner – creative (West) Anurag Agnihotri about the brand campaign.

  • Manyavar kickstarts wedding season with new TVC starring Ranveer Singh

    Manyavar kickstarts wedding season with new TVC starring Ranveer Singh

    Mumbai: It is the season of wedding celebrations and gusto, an occasion which is no less than a festival and much more than just a ritual. Keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya onboarding popular Bollywood actor Ranveer Singh.

    While Ranveer Singh as the ultimate ‘Dulha’ is the major highlight of the TVC, the film revolves around the curiosity and excitement of the grand entry by the Dulha in an Indian wedding. Embracing our traditions and coupling it with some zest, the campaign film celebrates Indian-ness with #ManyavarAaGaya.

    TVC link for DHOL:

    TVC link for Segway:

    Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honoured to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new #ManyavarAaGaya is an impeccably conceptualised and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”

     “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun take on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day,” Vedant Fashions Ltd CMO Vedant Modi said.   

  • Galaxy teams up with actor Shruti Haasan for its new campaign

    Galaxy teams up with actor Shruti Haasan for its new campaign

    Mumbai: Chocolate brand Galaxy from the portfolio of Mars Wrigley has launched its new campaign starring actor and playback singer, Shruti Haasan.

    With the new brand proposition, ‘Chocolate so smooth, pleasure lasts’, the brand has tried to innovate and localise for Indian consumers using the Galaxy global signature recipe.

    The new ad film urges the audience to pursue their passion and choose pleasure for themselves. In the ad film, the actor is feeling swamped and exhausted with work, when she chooses to take a break and picks up Galaxy chocolate from her table. It is when Haasan eats a piece of chocolate that she experiences a shift in her mood. Feeling enthused she reaches for her drum sticks and begins to play. It is at this moment that her surroundings change, and her energy and mood reflect in the room through wonderful color trails and ripples depicted in the film. The film ends with the voice-over that says, ‘Chocolate so smooth, pleasure lasts’.

    The film has been released in seven languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi & English.

    “We are delighted to embark on the journey of launching a made in India portfolio with the global signature recipe giving an elevated chocolate experience to consumers in India. And Shruti Haasan seamlessly reflects the brand persona,” Mars Wrigley India director-marketing Varun Kandhari said. “For over 60 years, Galaxy has helped consumers enjoy an unmatched consumption experience that helps them escape the monotony of daily life and this is depicted in the film.”

    Sharing her experience on the association, Shruti Haasan said “We often get so occupied with our daily tasks and deadlines that we forget the things that make us truly happy. For me, music has always been an important part of my life – it makes me more confident and content. The new campaign brings together my love for chocolates and music, and I love the way it has been portrayed.”

    On the campaign, AMV BBDO, said, “In a fast-paced world where pleasure is often an afterthought or a frowned upon indulgence, this spot, under the masterful eye of Bharat Sikka, seeks to reconnect with it while holding Galaxy center stage.”

    The new campaign comes further to the announcement of the first local production unit for Galaxy in Pune.

  • MFine delivers a googly with ‘gulab jamun-loving uncle’ in latest campaign

    MFine delivers a googly with ‘gulab jamun-loving uncle’ in latest campaign

    Mumbai: AI-driven on-demand healthcare service- MFine has launched its latest campaign that puts forth its ideology of ‘best way to cure health is through care’ in an entertaining yet effective manner. Conceived by Mullen Lintas Bangalore, the campaign highlights the ease of getting all the medical tests at home, and how a healthcare app ensures that people get adequate care at their doorstep.

    The campaign uses two memorable and much-loved characters from an earlier popular ad campaign for a food delivery app – a husband, played by Naresh Gosain, who is a foodie at heart, and his wife who is a watchful guardian and keeps him from consuming anything sweet.

    In one film, the husband furtively opens the refrigerator door to satisfy his urge to eat sweets and instead finds out that he is due for a lab test from MFine the next morning. In the second film, the doorbell rings and the husband gleefully springs to open the door in the hope of getting his food. Contrary to his expectations, he finds a phlebotomist waiting outside to collect his lab test sample. Both the films emphasise the ease and convenience of booking MFine’s lab test service without having to step out of the comfort of home.

    Mullen Lintas CCO Garima Khandelwal said, “Popular culture is best created or second-best exploited in advertising. To make a tongue-in-cheek story about lab tests at home and to make the commercial sticky for MFine was the intent here. The over-emphasis on the MFine branding is also by design so there is no confusion on which brand but to make people smile at the correlation. The aunty gets an upper hand with this campaign and the uncle gets a taste of his medicine.”

    “Our new campaign films showcase a new aspect of that heart-warming care, this time with a pinch of mischief and fun between the endearing couple,” MFine founding member and chief business officer Arjun Choudhary said.

  • Marico onboards actor Priya Mani for its latest TVC

    Marico onboards actor Priya Mani for its latest TVC

    Mumbai: FMCG company Marico Ltd has been innovating in the healthy foods and immunity-boosting category over the past year. The brand has now collaborated with the actor Priya Mani for its new TVC campaign for Saffola Honey.

    The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they consume.

    Talking about the association, Priya Mani said, “Saffola has always been a trusted partner for India’s quest towards a healthy lifestyle. With Saffola Honey, Marico Ltd has taken the superior quality they are known for a step further, by creating a product that does not compromise on anything and is accredited with the famed NMR certification. I am honoured to be associated with Saffola Honey and am excited to bring lasting change into people’s lives with this campaign.”

    The TVC showcases the actor as a sceptic who asks for proof of the authenticity of the claims made by  various characters. ‘Kahan Likha Hain,’ she demands to know every single time. In the final scene, the lady asks for proof of the claim made by the salesman in a supermarket about the purity of Saffola Honey. In response, the salesman asks the lady to refer to the product packaging which mentions that the product passes all government standards and is NMR tested for sugar adulteration, thereby assuring the lady of the product’s quality and purity, which finally impresses her.

    “While honey is a popular natural sweetener and is consumed by many in India, the adulteration in honey through added sugar is a widespread problem,” said Marico Ltd India sales COO & new business CEO Sanjay Mishra. “Saffola Honey is tested through one of the most advanced Nuclear Magnetic Resonance testing technique in specialised laboratories of Germany to ensure Saffola honey is free from any added or exogenous sugar. We are also delighted to collaborate with Priya Mani for our TVC, which aims to generate a conversation around the need for Indian consumers to demand the certification of purity and quality of the products they consume.”

  • Havells launches a new campaign ‘Shower That Saves Power’

    Havells launches a new campaign ‘Shower That Saves Power’

    Mumbai: Fast-Moving Electrical Goods (FMEG) player Havells India Ltd has released a new campaign for its latest range of water heaters that is powered by induction-based heat transfer technology. Conceptualised by Mullen Lintas Delhi, the campaign builds on the perceived impact that energy savings from Havells Magnatron could have. 

    The technology enables the Magnatron water heater to function without any heating element, which helps to heat water instantly resulting in considerable power saving, said the company in a statement.

    “The idea was to make the Havells Magnatron stand for a cause and not sell a technology. It’s a high-end water heater with extremely superior technology but instead of nudging customers to buy a technology, we wanted them to believe in a purpose,” Mullen Lintas chief creative officer Azazul Haque said. “The purpose of saving electricity as the product because of its IHT Technology heats water really fast so that power saved in every shower might get used for the betterment of those who don’t have enough access to electricity.” 

    Using a simple yet heartwarming idea at its core, the ad showcases the positive impact a ‘shower that saves power’ could have, due to the benefits of the Induction heat transfer technology. The stories connect two different people in seemingly contrasting settings where the benefits of using the brand’s water heater by one person accrue to the other person. Thereby reinforcing the thought that a simple act of using Havells Magnatron for hot water can do so much more and light up someone’s dreams.

    Talking about the campaign, Havells president of electrical consumer durables Ravindra Singh Negi said, “Magnatron is a technological innovation in the water heater category. The iHT Technology heats water super-fast and saves electricity further bolstering the Havells Water Heaters larger promise of – Shower That Saves Power.”

  • Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Mumbai: Amazon Pay has launched a digital-led campaign called #AbHarDinHuaAasan that highlights the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money, and much more.

    The campaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly.

    “Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses,” stated Amazon Pay India CEO and VP Mahendra Nerurkar. “#AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.”

    The campaign film captures an array of use cases, such as, shopping in a marketplace or online, recharges and utility bills, payment to delivery personnel, and more to showcase the convenience of payments through Amazon Pay. It also narrates how Amazon Pay has enabled small business owners such as street vendors to seamlessly start accepting digital payments.

  • BYJU’S new digital film celebrates inquisitive child in everyone

    BYJU’S new digital film celebrates inquisitive child in everyone

    Mumbai: Edtech company BYJU’S on Wednesday launched its Children’s Day special digital campaign called #CelebrateCuriosity. The campaign celebrates the minds of curious children and showcases the importance of helping them with the right answers.

    “While growing up, consciously and very often unconsciously, we condition children to stop asking questions as we don’t have clear answers. With the help of the special campaign #CelebrateCuriosity. BYJU’S aims to nudge parents to become their child’s first teacher and help them find answers to their questions,” said the company in a statement.

    Conceptualised by the in-house team and created in partnership with Films Rajendraa, the ad-film highlights the unique and unparalleled inquisitive nature of children and their quest to find answers. Reconnecting us with our inner child, the film showcases various children at their curious best, asking questions from their elders. It further narrates that no question is vague as it helps shape a child’s future.

    “Children are born curious and we need to nurture and nourish this trait to help them become well-informed individuals. BYJU’S aim has always been to decipher information in a conceptual manner, in turn encouraging students to become self-paced and active learners,” stated BYJU’S VP for brand and creative strategy Vineet Singh. “With this campaign, we want to celebrate every child’s inquisitive best and encourage them to continue asking questions.”

  • Manforce Condoms launches new campaign featuring Sunny Leone

    Manforce Condoms launches new campaign featuring Sunny Leone

    Mumbai: Mankind Pharma’s Manforce Condoms has launched a new brand campaign featuring Sunny Leone. With this campaign, the brand has announced the launch of its new range of ultra-thin condoms, ‘Ultrafeel Condoms.’

    “We as a brand believe that Sunny has been the best fit for our brand and campaigns as she keeps the momentum and the spirit alive. Though Ultrafeel Condoms was already out in the market, we wanted to launch it officially with a blast and this is the reason we have come up with this campaign featuring Sunny Leone,” stated Mankind Pharma general manager for sales and marketing Joy Chatterjee. “As per the research and demand by the consumers, we have come up with this Ultrafeel condom which is super-thin and feels next to nothing ultimately enhancing the pleasure.”

    “It feels amazing to be back shooting with Manforce Condoms for the launch of their new product range, Ultrafeel Condoms. Through this campaign, we have tried to convey the messaging of super-thin condoms which increases the intimacy between a couple,” said brand ambassador Sunny Leone.