ITV

Category: Ad Campaigns

  • Everyuth Naturals forays into body lotion segment with new TVC campaign

    Everyuth Naturals forays into body lotion segment with new TVC campaign

    Mumbai: Skincare brand Everyuth Naturals has made a strategic entry into the body lotions segment with its new range of body lotions. The brand has rolled out  a TVC campaign, which is conceptualised by Wunderman Thompson India and aims to strike a chord with young consumers who are seeking relief from dry skin, albeit in a natural way.

    “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment,” said Zydus Wellness CEO Tarun Arora. “We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

    The high decibel campaign will air in eight key languages across GECs and all digital platforms. 

    “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective,” stated Wunderman Thompson Mumbai SVP & executive business director Samarth Shrivastava. “The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

  • Teachmint teams up with Anil Kapoor for #NayeZamaaneKiNayiSchooling campaign

    Teachmint teams up with Anil Kapoor for #NayeZamaaneKiNayiSchooling campaign

    Mumbai: Teachmint, an education infrastructure startup and teaching platform has launched its brand new campaign featuring Bollywood veteran Anil Kapoor. Centered around the idea of ‘Naye Zamane ki Nayi Schooling,’ the all-new ad campaign decodes what makes a school truly digital in today’s world and how digitisation can empower schools and teachers, thereby benefiting the learning opportunities and experiences of students.

    The digital ad film sees Kapoor play the role of a school principal who is experiencing the benefits of having digitised his entire school. The film begins with him establishing the fact that true digitisation goes beyond just conducting “live classes,” it takes place when you automate your operations and allow your teachers to focus on what they love doing – teaching. 

    The film also highlights the brand’s features like automated test generation & correction, classroom recordings as well as end-to-end institute management which enables principals and admins to significantly boost efficiency by automating several mundane, manual processes.

    “I am delighted to be associated with Teachmint, not just as an actor but also as a strong advocate of the power of education,” said Anil Kapoor. “Tech-enablement in education will play an integral role in building the future of our nation and it’s heartening to see a young company like Teachmint revolutionize this experience for educators, schools and institutes.”

    This is Teachmint’s second significant celebrity collaboration in 2021. The company had launched its first large marketing campaign with Rajkummar Rao in April to drive awareness and adoption of its mobile-first teaching platform. 

    “We have witnessed unprecedented growth in just 17 months since launching Teachmint and this campaign marks a new milestone in our journey of building a state-of-the-art infrastructure for education,”  said Teachmint COO & co-founder Divyansh Bordia. “With this new campaign, we take this up a notch by introducing an offering to help an entire institute digitise within minutes – Teachmint for Institute. We are extremely excited to collaborate with Anil Kapoor and are confident that this partnership will help us reach out to a larger audience, connect with educational institutes and help them become more aware of the benefits of end-to-end digitisation.”

  • magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    Mumbai: Savings app Magicpin has come up with a new commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings.

    The new TV commercial created by Songfest India provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

    The TVC features the inimitable Vijay Raaz as the common man who talks straight, and brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

    magicpin head of content Karanjeet Kaur said, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz – with his image as an everyman with a bullshit-free approach to life – was the perfect choice to deliver the message… again.”

    The TV campaign has already registered responses from over 54 lakh views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel, said the brand.

  • Ranbir Kapoor stresses on ‘Fantastic Kaam’ & says ‘Trusted Naam’ not enough in Tata AIG ad

    Ranbir Kapoor stresses on ‘Fantastic Kaam’ & says ‘Trusted Naam’ not enough in Tata AIG ad

    Mumbai: Tata AIG General Insurance has unveiled its new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Bollywood superstar Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, a Wondrlab company.

    Directed by Abhijit Sudhakar, the ad film features Ranbir Kapoor in never-seen-before quirky characters, such as a transgender person and a freezing cadet. It aims to drive home the message of how Kapoor, despite coming from a strong film heritage works extra hard to build on that legacy, just as how Tata AIG despite being an established brand has been constantly innovating to give benefits that are relevant to its new-age customers.

    “When we started with interviewing stakeholders at the client’s end, we realised that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi,’ stated aid Wondrlab co-founder and chief creative officer Amit Akali. “After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor.”

    “In fact, there were no plans to get a celebrity on board initially, but we all realised this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes,” he further added.

    “Our focus has always been to be transparent and create awareness about the various aspects consumers should consider while signing up for insurance,” said Tata AIG General Insurance Consumer Business president Parag Ved. “The current campaign does just that, put consumers first and educate them. Ranbir was the perfect fit as he brings in the legacy which our brand is also attached to.”

    The campaign will be spread across mainline & digital on television, social media, OTT via digital and influencer marketing, said the statement.

  • Cadbury 5 Star sends a message to Gen Z through its campaign, ‘Do Nothing’

    Cadbury 5 Star sends a message to Gen Z through its campaign, ‘Do Nothing’

    Mumbai: Mondelez India’s iconic brand Cadbury 5 Star is back with a new campaign that extends its ‘Do Nothing’ proposition. Taking another step ahead, the brand has launched NothingCoin, a new form of currency that gets mined while you do nothing. With no expensive hardware or large investments needed, NothingCoin challenges the traditional notion of how only hard work helps people earn.

    “Gen Z today is in a constant hustle mode list – right from balancing their studies, finding a job, having an active social life to worrying about their investment plans. We truly feel they deserve some downtime and perhaps a much-needed digital detox,” said Mondelez India senior director Anil Viswanathan. “The introduction of NothingCoin is our attempt to inspire them to take a break in the most engaging and rewarding manner.”

    This campaign attempts to reiterate Cadbury 5 Star’s brand persona of being witty and speaking in a language that excites the youth. In this latest communication, the brand is talking to today’s youth who are digital natives and hardly remember a time without smartphones, the internet, and social media. Comprising of college-goers and first-time job seekers with action-packed schedules, they are hardly left with time in their hands to simply relax and do nothing.

    The idea of the activation is that consumers can mine this coin by buying a Cadbury 5 Star, scanning the QR code, and logging onto the NothingCoin mining website. After following basic steps, the consumer must do nothing and keep his phone aside to let the website mine NothingCoins for them. On mining coins, the consumer can redeem exciting offers from the Cadbury 5 Star online mall linked with the website which has products from Souled Store or they can even redeem the coins for JioMart vouchers.

    “For the always-on generation, 5 Star’s NothingCoin is a smarter way to take a much-needed digital break, do nothing, and yet get rewarded. And what made the idea zanier was opening an actual bank which encouraged people to mine NothingCoins by simply doing nothing,” said Ogilvy India chief creative officer Sukesh Nayak.

    The launch is being supported by a 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation. As part of the outdoor activation, the brand has taken a spin on traditional bank setups and built a branch at Nariman Point in Mumbai wherein consumers can visit this bank, grab a Cadbury 5 Star, sit, and do nothing to mine more Nothing coins on our website. The bank has a loans counter, an ATM, and investment schemes with quirky messages that ask the consumer to do nothing.

    “This time we wanted to take #DoNothing to the next level with another seamless integration of technology and creativity & reward the millions of 5 Star consumers. We didn’t just stop at creating a virtual destination for mining of #NothingCoins, but also a physical location in the form of the #NothingCoin Bank, which is open for everyone to experience and of course, earn by #DoingNothing,” said chief client officer and office head, west, Shekhar Banerjee.

    The brand also did an online poll with the youth on where they would like to spend their NothingCoins – Paytm won the Instapoll. To get Paytm’s attention, 5 Star projected a funny banter message on PayTM’s Noida office which resulted in Paytm playing along and announcing that they’ve decided to start accepting NothingCoin too.

  • Raymond unveils new campaign for its wedding collection

    Raymond unveils new campaign for its wedding collection

    Mumbai: As the wedding season begins, Raymond has launched its latest ad titled ‘Think Weddings, Think Raymond.’ The campaign showcases the brand’s wedding collection, for the groom as well as friends and families involved. 

    The storyline focuses on a minor faux pas among friends against the backdrop of a wedding. As is the case in most weddings, this odd moment becomes the highlight – celebrated by one and all. The film is a fun take on the way an aspiring bride and groom visualise themselves on their big day.

    “In India, weddings are undeniably one of the most memorable day in a couple’s life. Weddings as an occasion comprise of moments wherein young hearts dream of their own big days with their soul mates,” said Raymond Ltd lifestyle business CMO Himanshu Khanna. “Capturing this very thought, the ‘Think Weddings, Think Raymond’ campaign showcases Raymond’s wedding offerings, in a gorgeous setting that modern India can identify with.”

    ‘Think Weddings, Think Raymond’ is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings, said the brand.

    “At the initial briefing stage we were told to showcase the entire range of wedding wear that Raymond has to offer, and at the same time make the brand relevant to youngsters,” said Grey India executive creative director  Vivek Bhambhani. “According to us, the best way to manage both was to bring alive camaraderie between close friends. Once we had that framework in mind, we touched upon a truth about weddings – all the bachelors and bachelorettes use weddings as an opportunity to find love. From that insight stemmed this heart-warming, yet funny story.”

     

     

  • Old Spice’s new campaign unleashes inner champion in every man

    Old Spice’s new campaign unleashes inner champion in every man

    Mumbai: Amidst the ongoing cricket fever gripping the country, Old Spice, the deodorant brand from P&G has come out with a new commercial revolving around the game for its range of Old Spice Zero Gas Deodorants. In line with its bold and witty approach, the quintessential male brand showcases in a lighthearted way that there’s a champion waiting to be unleashed in every guy.

    With more than 80 years behind it, Old Spice’s new campaign called ‘Smell Ready for Anything’ empowers men to feel confident in their own skin and to manifest that confidence.

    Curated by Media Monks, the ad film entertains viewers through its trademark over-the-top humor. The commercial opens with a group of friends agonising over a cricket match, when all of a sudden one of them undergoes a magical transformation with just a flick of a spray from the brand’s deodorant product line-up, leaving his friends in complete awe. He transitions into his journey towards greater things, highlighting the brand’s ‘Smell Ready For Anything’ message: Old Spice, acts as a catalyst to help you get off the back foot and make you feel like the ‘Man of the Match.’

    “Building off our rich heritage on Old Spice, our new campaign is a reminder for every Indian guy to smell new possibilities, realize his true potential within and manifest his own greatness,” said Procter & Gamble India VP for skin and personal care Rohini Venkateswaran. “Old Spice encourages every man to be the most awesome version of himself while providing great smelling products to make him feel his best.”

    The 360-degree campaign has been launched on connected TV and digital platforms and will further be amplified through various other media. 

  • Moodagent launches its first brand campaign in India

    Moodagent launches its first brand campaign in India

    Mumbai: International music streaming app Moodagent empowers individuals to make their listening experience entirely their own as it unveils its global brand campaign called ‘We’re Moodagent. We’re Here’ in India. The cinematic campaign takes this thought a step further as it encourages individuals to design their own dynamic listening experience and promises to ‘be here’ for all of life’s ups and downs – with a playlist to match.

    Created in-house by Copenhagen-based Moodagent, the campaign brings alive the brand thought that every distinct mood deserves its own playlist.
     
    “Every individual is unique and both their favourite tune and their mood and situation is constantly evolving. It was important for Moodagent India to lean into the theme of individuality and personalisation and not simply distribute a global video, but rather create a local version based on the global storyboard,” said the music platform in a statement.

    “The idea behind the campaign is to showcase how the flexibility, mobility and adaptability of Moodagent empowers listeners to lean into their individuality. We believe that music discovery should be simple, fun and interactive, but also appreciate how it can have a profound impact on our daily lives,” stated Moodagent India EVP and MD Jyoti Handa. “We want to connect artists and listeners – build a community – around that idea; that the music you listen to may define you for a moment, but you always have the power to explore and challenge what makes you – You.”

  • inresto by Dineout urges restaurants to be their own boss in new brand film

    inresto by Dineout urges restaurants to be their own boss in new brand film

    Mumbai: inresto, the B2B arm of Dineout, urges restaurants to be their own boss in its new brand film. The ad film highlights the importance of restaurant-owned websites and pocket-friendly yet effective marketing ways that restaurants can use to upscale their business to reduce the dependency on aggregators thus resulting in avoiding up to 30 per cent commissions and increasing profitability.

    In this satirical take, the film shows two types of restaurateurs, Sid, who is smart and owns his website, and the other, Sud, who is not so hands-on with tech solutions and is still relying on the aggregators for his orders. The unique visual representation supports the comical yet important message that the brand conveys by showcasing the two restaurateurs on a split-screen with coloured and black & white background.

    Conceptualised by the in-house team, the digital film has been released on the brand’s social media platforms on Instagram, Facebook, and YouTube.


    “Restaurants have started to experience the hustle and bustle of dining out after a long halt. So they need solutions which are in their favour,” stated Dineout co-founder and head of marketing Nikhil Bakshi. “A microsite with a delivery & pickup menu that can be easily modified anytime with appealing visuals and a smooth UI is the need of the hour. Not only that, the restaurant industry is competitive, and to stand out, they need marketing solutions which are targeted and cost-effective.”

    inresto by Dineout is trying to bridge the communication gap between a restaurant and its customers through ROI-driven marketing solutions like targeted social media promotions, search engine optimisation (SEO) for better search results, professional photoshoots, and video shoots, among others. inresto has always taken the industry-first approach by offering a 360-degree solution to the restaurants, said the brand in a statement.

    “In today’s time, one cannot just depend on aggregators for the delivery business. Restaurants need to be independent with tools to run their operations confidently,” said Nutcracker founder Annie Bafna. “Therefore, we took charge of our order taking and delivery system to reduce overhead expenses through inresto’s online ordering solution. We were able to communicate more strategically and give offers and discounts to our customers through target marketing campaigns.”

  • McDonald’s India introduces special meal dedicated to actor Rashmika Mandanna

    McDonald’s India introduces special meal dedicated to actor Rashmika Mandanna

    Mumbai: McDonald’s India (South and West) has launched a special meal – ‘The Rashmika Meal,’ in collaboration with South actor Rashmika Mandanna to delight her fans. According to a statement, this meal includes all of Rashmika’s favorites – McSpicy Fried Chicken, McSpicy Chicken Burger, Piri Piri Fries, Nimbu Fizz and McFlurry, in exclusive packaging.

    The Famous Orders platform has seen global success at McDonald’s. From the Mariah Carey Meal in the US to the BTS Meal that was launched in over 50 markets worldwide. ‘The Rashmika Meal’ will be available across all McDonald’s restaurants in South India, said the brand.  

    “Everyone, including the most famous celebrities have their go-to order at McDonald’s. We are really excited to collaborate with Rashmika and bring ‘The Rashmika Meal’ to her millions of fans, and can’t wait to see them enjoy it just the way she does,” stated McDonald’s India (West and South) director of marketing and communications Arvind RP.

    McDonald’s India has also unveiled a TVC that shows Rashmika enjoying her meal in her unique way.  “McDonald’s has been my comfort food for as long as I can remember. I have grown up with the brand. I have always loved to indulge in the McSpicy Chicken Burger with Piri Piri fries placed inside it. McFlurry has been another go-to to celebrate all big and small wins of life,” said the actor.