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Category: Ad Campaigns

  • Ford India ushers in New Year with commitment to serve

    Ford India ushers in New Year with commitment to serve

    Mumbai: American multinational automobile manufacturer Ford unveiled its latest campaign ‘Committed To Serve,’ underpinning the company’s promise of continued parts, service, and warranty support to customers in India. The new campaign that debuted with a print ad on New Year’s aims to drive home the promise of ‘quality of service with a family wali feeling’ among other services.

    The 60-second digital and 30-second television spots that follow, also convey Ford’s Feels-Like-Family commitment message, using the power of emotional storytelling. The television ad spots will cover key genres like sports, entertainment, news, and films, stated the brand.

    The campaign seeks to highlight the automaker’s service features such as accessibility of service and spare parts across its network in over 240 cities, competitive cost of ownership and transparency with service and parts price calculator, the promise of extended Warranty, among others.

    The campaign #CommitedToServe film opens with the protagonist handing over the keys of her EcoSport to a Ford Service executive. The film then shows her enquiring if their old Ford Ikon can also be serviced, just to surprise her mother on her birthday. The Ford service person agrees instantly and then shows up in the evening, with both vehicles serviced and the old Ikon, decorated as new with a ribbon. The special ‘birthday’ gestures leave both women emotional and happy at their long-standing association with the car brand.

    The film concludes with a voice-over highlighting Ford’s commitment to serving with a family-like commitment.

    Restructuring operations to an asset-light business model, Ford plans to serve customers with its iconic vehicles, including the Mustang coupe, in the next phase of product introductions. Customers in India also look to benefit longer-term from the company’s plan to invest more than $30 billion globally to deliver all-new hybrid and fully electric vehicles, such as Mustang Mach-E, the company said.

    After almost three decades of its operations in the Indian market, The FordMotor Company announced shutting down passenger vehicle manufacturing operations at its two plants in the country in September last year. Moving forward, Ford India will focus on the sale of imported vehicles only it had stated then.

  • Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Mumbai: Homegrown handloom company Obeetee has launched the ‘Add Life To Your Home’ campaign to further the idea that Obeetee carpets belong in every home in the and are for everyone.

    The brand has joined hands with celebrated artists from different fields such as actors Dia Mirza and Jim Sarbh, architect Sanjay Puri, designer Tarun Tahiliani, and musicians Amaan Ali Bangash and Ayaan Ali Bangash. 

    The brand campaign showcases these celebs in their own elements and how they elevate their surroundings with Obeetee carpets.

    “We are thrilled to announce our debut digital campaign. It is the little things that truly add meaning and value to the monotony of everyday life and Obeetee helps you do that,” said Obeetee retail CEO Angelique Dhama. “Obeetee rugs are made as a result of a wide array of inspirations and visions, each of our collections aims to embody something different. With Obeetee, there is something for everyone to love and that is what we aim to showcase with this campaign. We are honoured to join hands with such esteemed artists to help us spread this message in the most natural and awe-inspiring way.”

  • Burger Kings introduces ‘Sober Whopper’ to curb hangover this new year

    Burger Kings introduces ‘Sober Whopper’ to curb hangover this new year

    Mumbai: New year’s evening is often associated with indulgence followed by a whopper of a hangover the next morning. So this new year, Burger King India has introduced the #SoberWhopper, which has been specially curated for guests to enjoy the first-hand experience of 1 January.

    Conceptualised and executed by FoxyMoron (part of the Zoo Media network), the #SoberWhopper campaign will be promoted with a digital film. The brand has activated the #SoberWhopper campaign on social media. 

    “Burger King as a brand has a unique way of connecting with its TG of GenZ and millennials,” said Zoo Media & FoxyMoron co-founder Pratik Gupta on the brand campaign. “While most brands focus on bringing in the new year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food.”

    “Our strategy is to constantly hack contemporary moments and culture. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their new year on a Whopper note,” said chief marketing officer Kapil Grover.

    The limited-time ‘Sober Whopper’ is exclusively available on the Burger King mobile app between 28 December and 5 January 2022, said the statement.

  • Iodex launches influencer campaign with Bani J and Sunil Chhetri

    Iodex launches influencer campaign with Bani J and Sunil Chhetri

    Mumbai: Iodex, the pain relief brand from GSK has launched an Instagram Influencer campaign roping in personalities like VJ and actor Bani J and footballer Sunil Chhetri amongst others, for its latest product – Iodex Rapid Action spray. The legacy brand aims to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort.

    “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs,” said GSK Consumer Healthcare head of marketing India sub-continent Anurita Chopra. “With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”

    The campaign pins to the essence that excellence in a field, isn’t a destination, it’s a journey – and the road to success requires having ‘Courage’ to stretch beyond one’s comfort zone to power personal transformations. The commercial aims to strike the right chord by positioning the brand’s spray as a modern-day reliable pain reliever and encourages consumers to push their limits and continue to challenge themselves.

    Eighteen influencers across the board, including Sunil Chhetri and Bani J, will be posting 50 content pieces, which will be reaching out to an audience of over 10 million, said the brand.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by LadyRocknRolla (@banij)

     

  • Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Mumbai: What if Santa Claus took a break from deliveries and decided to search for a new gig this Christmas- Who would take over gift deliveries in his absence? In an apparent answer to this question, Swiggy Genie has come up with a quirky creative called the #SantaOpenToWork campaign. The timely campaign, conceptualised by Dentsu Webchutney, hilariously depicts Santa delegating all his gift deliveries to Swiggy Genie.

    At the heart of the campaign is a ’video resume’ by the Father Christmas himself, explaining his decision to move on, and rallying recruiters to hire him. To make things real, the video is accompanied by an actual LinkedIn profile which states Santa’s achievements with fun posts aimed at potential recruiters.

    The campaign aims to showcase how gift-givers can outsource all their delivery tasks to Swiggy Genie this Holiday season, just the way Santa is. So, while Santa is #OpenToWork, Swiggy Genie is #OpenToDeliveries. The short film is directed by Tom Koshy and produced by Raj Banerjee.

    “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it,” said dentsu Webchutney creative director Sanket Audhi.

    To create more buzz around the campaign, digital ads across Facebook, Instagram, Twitter, YouTube, Wynk and Inshorts lead people to Santa’s video resume. Swiggy has also used their Genie/Instamart channels to drop unbranded flyers and business cards from Santa, with a special QR Code leading people to the video, said the statement.

    Swiggy director of marketing Sneha John said, “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”

  • Cadbury brightens up solar eclipse with ‘cookie-clipse’ ad on Inshorts

    Cadbury brightens up solar eclipse with ‘cookie-clipse’ ad on Inshorts

    Mumbai: Homegrown English news app Inshorts came up with a creative on the app as a part of Cadbury’s ‘Cookie-Clipse’ campaign for its chocolate centre filled cookie- Chocobakes.

    The app knitted an innovative ad format to commemorate the solar eclipse day that could not be observed in India. With the day (4 December) also being World Cookie Day, Cadbury in association with Inshorts helped users to witness this astronomical marvel through the help of a cookie on Snapchat’s AR filter.

    The one-day campaign helped the brand to further create noise about their latest campaign and engage the tech-savvy millennials on the app. The ad opened up with a bright sun with the Cadbury Chocobakes box below it. The advertisement urged viewers to slide along the Cadbury logo to reveal the ‘cookie-clipse.’

    As the users get intrigued they slide along the bar, which leads to a cookie emerging from the box and covering the sun that creates a perfect cookie eclipse. The click here button further pushes the user to know what it’s like to ‘cookie-clipse’ the sun for real. Upon tapping the button, users are diverted to snapchat’s AR filter on their smartphone, which when pointed towards the sun, hides it with a cookie to give them an eclipse-like experience in the sky.

    Speaking about the partnered campaign with Inshorts, Mondelez India category head for biscuits and bakes Sunainika Singh said, “Cadbury Chocobakes loves celebrating the joy of discovery. The world Cookie Day, coinciding with the Solar Eclipse was a great opportunity for Cadbury Chocobakes center-filled cookies to give a nice surprise to delight our consumers. The Cookie-Clipse AR filter is an innovative interaction with our brand that will definitely find a sweet spot with consumers.”

    The campaign generated a great response with 26 lakh impressions and reached over 16.6 lakh viewers with an impressive engagement rate of 17.08 per cent, the company said.

    Speaking about innovation in the ad tech space, Inshorts national sales head Piyush Thakur said, “With the primary focus on creativity and innovation, the campaign was non-intrusive, interactive, and clutter-free – enabling Cadbury to reach out to its target audience unconventionally and exclusively while instilling excitement for its product.”

  • upGrad to offer online courses worth Rs 1.5 cr to job creators on ‘Shark Tank India’

    upGrad to offer online courses worth Rs 1.5 cr to job creators on ‘Shark Tank India’

    Mumbai: Homegrown higher edtech major upGrad announced on Monday that it will offer ‘online courses worth Rs 1.5 crore’ to the entrepreneurs pitching on Sony’s new reality show – ‘Shark Tank India’.

    The show which premiered on Monday night will have aspiring entrepreneurs from across the country pitch their business models to a panel of investors and persuade them to invest money in their idea. upGrad is also the presenting sponsor for the show.

    “At upGrad, we stand for job seekers as well as job creators. The entrepreneurs on ‘Shark Tank India’ today, can potentially create thousands of jobs in Bharat tomorrow. Assessing their business pitch and identifying possible lacunae, we are offering them need-based courses. This is our crusade to empower the entrepreneurial community – the job creators of tomorrow, to upscale their businesses,” said upGrad CEO – India Arjun Mohan.

    Throughout the first season of ‘Shark Tank India’, the edtech major will be awarding programs on a need-gap basis, across domains including Product Management, Masters of Business Administration, Supply Chain Management, Data Science, Digital Marketing, Business Analytics, and Operations & Finance to the ‘pitchers’.

    According to upGrad, the Indian chapter of the ‘Shark Tank’ serves as the perfect platform for the it to showcase to its audience the significance of upskilling and lifelong learning. “With an audience mostly comprising working professionals seeking to positively pivot their careers or nurturing their entrepreneurial zeal, this association will go a long way in improving upGrad’s deep India penetration plans and building an ecosystem of a skilled workforce,” the brand said in a statement,

  • Tata Studi shows the correct way to study in latest film

    Tata Studi shows the correct way to study in latest film

    Mumbai: Parents undergo immense stress while preparing their kids for school and often end up putting their children under undue pressure. It is this thought, that drives Tata Studi’s new campaign, which conveys the message, that true success depends on effective planning and not undue pressure.

    The campaign ‘Padhne Ka Sahi Tareeka’ conceptualised and executed by Mullen India, focuses on the correct way to learn by planning one’s studies efficiently. It is based on insights drawn from how invested parents are in the studies of their children. Through a series of films, the campaign conveys the point that planning their studies will help students to be better prepared, avoid anxiety and perform well in their exams.

    “The category is flooded with multiple brands, so the idea was to create clutter-breaking work that’s also insightful and relevant to parents and students. The insight into how parents put pressure on children unknowingly, especially during exams gave us an opportunity to tell stories that parents can connect to. The idea – ‘Pressure Nahi, Plan’ – also puts the key differentiator benefit of Tata Studi, which is to plan one’s studies to reduce last-minute exam stress, right at the centre of the campaign,” said Mullen Lintas chief creative officers Azazul Haque & Garima Khandelwal.

    First introduced in early 2021, Tata Studi is an after-school learning app designed around the principles of Science of Learning – a multidisciplinary approach that combines research from neuroscience, psychology, and cognitive science.

    Tata ClassEdge chief B2C Sachin Torne said, “We want children to plan their studies and learn for understanding so that they can use their learning in real life. Planning for any activity helps reduce pressure and it is true even for studying. Through Tata Studi, we want to inculcate good learning habits in students. Once the child learns how to learn, it’s a skill that will stay with them for life.”

  • vivo India urges parents to #SwitchOff, and connect with kids

    vivo India urges parents to #SwitchOff, and connect with kids

    Mumbai: Smartphones have become an integral part of our day-to-day lives. But, the excessive use of smartphones post-pandemic has also impacted human relationships. It is this thought that inspires vivo’s new ad film.

    The global smartphone brand has launched the third edition of the #SwitchOff campaign with a thought-provoking film that showcases how parents are missing out on being fully present in their children’s lives.

    Conceptualised by Lowe Lintas, the film has a heart-warming storyline that showcases a father-son relationship before the smartphone became indispensable. The character of the father, in the end, realises the need to disconnect and recapture the relationship he shared with his son.

    Lowe Lintas regional creative officer Amar Singh said, “Children are very quick to pick up on the signals we send out. And a child’s mind is a very fertile place. This film conceptualiSed by Rajat, Vishal, Stuti, and Kushal, explores what may be going through a child’s mind as he sees his parents obsessing with their phone. What inferences his little mind might draw? And how it’s imperative for adults to find it within themselves, to stop.”

    The campaign is founded on the observation from vivo-CyberMedia Research (CMR) study ‘Impact of Smartphones on Human Relationships 2021’ that underlines that 74 per cent of parents say that their excessive usage of smartphones has hurt their relationship with their children. The study focuses on the relationship dynamics of parents and children with respect to the omnipresence of smartphones in families.

    vivo India director brand strategy Yogendra Sriramula said, “The pandemic has made digital technology and smartphone devices an indispensable need for all of us. But, this excessive usage of these devices is also impacting the young and naïve minds around us. We might be around our children, but the quality of the time spent with them is something that we don’t pay much attention to. Hence, this year, we thought of focusing on driving awareness and realisation of excessive smartphone usage by adults that is impacting their relationship with their kids. We believe the film delivers an eye-opening and thought-provoking message to all of us.”

    The smartphone brand recently announced the findings of the third edition of the study titled ‘Impact of Smartphones on Human Relationships 2021’, which showcases the impact of smartphones on users and their effect on relationships. The study highlights that while the time that is spent with kids and family, in general, has gone up, the quality of time spent has deteriorated.

  • Skybags celebrates ‘New Normal’ with Gen Z in new campaign video

    Skybags celebrates ‘New Normal’ with Gen Z in new campaign video

    Mumbai: Skybags, the brand from the house of VIP Industries has come out with its latest campaign titled #MyDripMySkybags targeting Gen Z. The campaign shows some youngsters celebrating the reunion of friends after more than a year and a half of online classes.

    The music video, choreographed by Shashank Dogra, is created keeping in mind the GenZ lingo like ‘What’s your drip Yo!’, and aims to connect with the brand’s target audience. ‘Drip’ which implies a cool sense of style refers to the way someone carries themselves.

    Directed by Keith Gomes and produced by Prime Focus Limited, it shows four buddies celebrating together after a long time. The campaign aims to emphasise the way the youth is celebrating the transition from #NewNormal to #BackToNormal highlighting the excitement felt by youth, who have been locked up at home due to the pandemic concerns. The hook line of the song ‘whats your drip yo’ strikes an exuberant expression of joy and optimism; for the youth preparing to reunite in the new normal.

    The video shows them sharing their excitement by slinging their college backpacks, jumping on the streets, dancing their hearts out. Through this campaign, the brand has tried to bring this imaginary story to life through music, choreography and catchy lyrics that goes with the flow of irreverent youth and their lingo.

    “We believe in the philosophy of ‘Move in Style’. To turn this thought into action, we are launching a brand anthem, #MyDripMySkybags across all our channels. The idea is to get our Gen Z audience to own their style and flex it,” said VIP Industries Limited vice-president marketing Praful Gupta. “We witness a massive potential in the backpack category that is emerging as the go-to piece of accessory for every youngster. With our new campaign we are looking at establishing a stronger presence in this space.”