ITV

Category: Ad Campaigns

  • ‘Age no bar’ says Hrithik Roshan in WhiteHat Jr’s new ad

    ‘Age no bar’ says Hrithik Roshan in WhiteHat Jr’s new ad

    Mumbai: Growing up, there are hobbies one is passionate about but only to find them fall sideways as adults. And learning music happens to be one of the most common of them. With its latest campaign, featuring Bollywood superstar Hrithik Roshan, WhiteHat Jr aims to dispel the notion that age is a hurdle to learn something new as it launches ‘Live Online 1:1 Music classes’ for adults too.

    The actor is seen in a two ad series realising his unfulfilled dream of learning the guitar. The first film sees the actor getting inspired by a young kid playing the guitar like a pro, while the second film shows Hrithik becoming the protagonist, as he plays the guitar in the office, impressing his colleagues. The film concludes with the actor urging his colleagues to not give up on their dreams of learning music because ‘Music Seekhne Ki Koi Umar Nahi Hoti’.

    The campaign series has been conceptualised by WhiteHat Jr’s brand team, produced by Dora Digs, and directed by Bollywood director Robby Grewal.  The music and the guitar piece was composed by leading music director Sneha Khanwalkar.

    WhiteHat Jr VP & head of brand marketing Akshay Sengupta said, “We hope that with this campaign, everyone realises that it’s never too late to chase your passion. What one needs is the zeal to #PickItUp. This series is a motivation for those individuals who have, at some point in their lives, wished to learn a musical instrument but were never able to. Our Music for Adults course makes this dream achievable thanks to our unique 1:1 online learning experience with skilled teachers.”

  • Cadbury Dairy Milk’s new campaign shows how to turn mundane moments sweeter

    Cadbury Dairy Milk’s new campaign shows how to turn mundane moments sweeter

    Mumbai: With people spending a lot more time indoors, Chocolate brand Cadbury Dairy Milk has rolled out an all- new campaign ‘Fridge Mein Meetha, Toh Ghar Meetha’ that  highlights everyday slice-of-life occasions where consumers open their refrigerators for smaller moments of indulgence.

    The campaign created by Ogilvy India features a series of six relatable nuggets that nudge Indian consumers to stock up their favourite chocolate to make their everyday moments sweeter.

    The ad films capture moments and familiar situations that India has only gotten more privy to in the last two years with the pandemic creating newer snacking occasions. From indulging in the middle of work, midnight cravings to getting over the heat of spicy food or bribing our loved ones with a bar of Cadbury, these shorties seek to strike a chord with every consumer.

    Chilli – https://www.youtube.com/watch?v=QvirZgM7uNI

    Dabba – https://www.youtube.com/watch?v=GylgA1aR6Vo

    Secret – https://www.youtube.com/watch?v=P9OEKiLDM80

    Sorry – https://www.youtube.com/watch?v=wE7H0Cre16I

    Speakerphone – https://www.youtube.com/watch?v=uAiapBnFsKs

    Torch – https://www.youtube.com/watch?v=YARSrZT6Bdo

    “It is a campaign that picks up from how our lives have evolved. Today, we have found the time to discover the moments of joy at home that we didn’t earlier. The in-home consumption focused campaign lands this point beautifully, if there is a Cadbury in the fridge it has the sweetness to make every moment of our lives even sweeter,” said Ogilvy India chief creative officer Sukesh Nayak.

    Commenting on the launch of the campaign, Mondelez India vice-president – marketing Anil Viswanathan stated, “Our latest campaign ‘Fridge Mein Meetha, Toh Ghar Meetha’ spotlights occasions where a bar of Cadbury Dairy Milk can turn otherwise mundane moments to sweeter ones and how these happen every day and in every home. As a snacking leader, we want consumers to stock up Cadbury Dairy Milk in their refrigerators and create category growth opportunities beyond instant consumption. We believe that brands that engage with consumers while they nest at home will have a deeper connection and help build lasting relationships.”

    The media agency behind the campaign, Wavemaker India chief client office and head – West Shekhar Banerjee commented, “We are very excited about this initiative as it unlocks a huge growth opportunity for the category. One of the toughest tasks for marketing is to create new habits and we’ll be putting to test our behavior change framework based on four pillars of Containment, Continuity, Conversion & Content. This is just the start of our journey.” 

    Determined to influence a forever spot for itself in every Indian household, this ‘Fridge Mein Meetha, Toh Ghar Meetha’ ad is set to build a deeper cultural connection through a multi-year high decibel disruptive marketing campaign. Forging a relationship across all generations, the brand has planned various touch points- advertisements, pack interventions, interactive online and offline retail strategies, digital etc.

  • Nestle launches KitKat Moodbreaks range in fruity flavours

    Nestle launches KitKat Moodbreaks range in fruity flavours

    Mumbai: Nestle’s Chocolate wafer bar KitKat has introduced its ‘MoodBreaks’ range with two new flavours and multi-coloured KitKat fingers in fruity flavours.

    The new range of colourful KitKat fingers has a mixed-fruit flavour with vibrant pink and brown colours and Mango flavour with bright yellow and brown colours, which people can choose from to brighten their moods in everyday breaks. 

    “We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation. KitKat moodbreaks range is not only visually appealing but will offer a delicious, new taste experience with a delicious, smooth combination of fruity flavors of Mixed Fruit and Mango,” said head – confectionery business Rupali Rattan, commenting on the new launches.

    The brand is also looking to release two TVCs developed by creative agency Wunderman Thompson, with Bollywood actors and brand ambassadors Ayushmann Khurrana and Sanya Malhotra.

    “KitKat has been a true mood uplifter for generations. We all need a break time and again to bring some excitement and colour to our lives. This truly unconventional innovation surely got me excited!” said Ayushman Khurrana.

    Talking about her association with the brand, Sanya Malhotra added, “Every bite of the KitKat Moodbreaks range brings memories of sunshine and mango. The novelty of this product is unmatched. It made me take a break from the usual dullness of everyday and brightened up my day!”

  • Meesho assures ‘Budget Pe No Load’ in its latest campaign

    Meesho assures ‘Budget Pe No Load’ in its latest campaign

    Mumbai: Internet commerce platform Meesho in its latest campaign highlights a budget shopper’s eternal dilemma of ‘Loon Ya Na Loon.’ The campaign continues to underline the value proposition of the company’s ‘Sahi Sahi Lagaya Hai’ (the right price) appeal.

    Conceptualised by DDB Mudra, the brand campaign features three TVCs that target three different consumer segments – women, men and youths. It is based on the insight that consumers often debate before making any purchase.

    The films, directed by Prashant Madan and produced by Srikanth Kumar Kandala & Mayur Patel from The Magic Box production House, showcase the protagonist’s journey from contemplation to a no-compromise shopping experience on the e-comm platform.

    “When consumers want to purchase something they desire, the guilt or need to cut down on other expenses often crop up, making them prioritise one desire over another. The core objective of the campaign is centered around resolving the ‘Loon Ya Na Loon’ predicament,” said Meesho head of growth Megha Agarwal. “At Meesho, we are helping millions fulfill their desires by providing them a wide selection of quality products at the lowest prices.”

    The campaign will air on major TV networks such as Star Plus, Colors, Zee TV, Aaj Tak, Sony Max, Zee TV in addition to YouTube, and OTT platforms. Each film is shot in three zonal master languages – Hindi, Tamil, and Bengali and further amplified in other regional languages like Assamese, Kannada, Gujarati, Malayalam, Marathi, Oriya, Punjabi and Telugu.

    “To buy or not to buy – that is the question. Which bargain-hunting, value conscious Indian shopper has not hit the pause button and wondered about all the demands on her/his budget, before picking up something? It is this behavioral truth that we played on to land a simple message – Meesho offers prices so low, you’ll never have to choose between one thing or the other again. The result was a breezy yet insightful campaign which we believe will resonate with our target audiences around the country,” said DDB Mudra creative head – West Pallavi Chakravarti.

  • The Man Company celebrates little gestures of kindness in its V-day campaign

    The Man Company celebrates little gestures of kindness in its V-day campaign

    Mumbai:  With Valentine’s Day just around the corner, home-grown men’s grooming essential brand The Man Company has come out with a heartwarming campaign celebrating little gestures of kindness.

    Conceptualised by Hashtag Orange, the #ScentOfAGentleman campaign appreciates the kindness, warmth, and goodness shared by partners that stay in the hearts of the receiver for years to come. The brand seeks to recognise every man standing firmly behind their partner’s success, especially in the context of the day that celebrates love in all its glory.

    The digital film begins with a story of a couple- one of them being a doctor caught up in her hectic work schedule. Fast forward to V-Day, the highly-anticipated day that every couple tries to make extra special for their loved one. Watching her husband setting the table for the homemade dinner prepared by him, the wife is touched. She then proceeds to give him a token of her appreciation, even as she congratulates him on his “promotion”- “from a man to a gentleman.”

    “Our intent behind the campaign wasn’t just to create a Valentine’s Day campaign, but to begin a conversation about the scent of those gentlemen who surround us; a conversation that bears the lingering taste of their good deeds, of their gentleness, of the affection, of the care,” says Hashtag Orange founder Mukesh Vij. “And here we are, with a campaign that has a soul, a heart and an everlasting scent – #ScentOfAGentleman.”

    With the campaign, The Man Company aspires to take forward its legacy to encourage the ethos of a true gentleman. In the past, the brand has released campaigns under the hashtag #ForAllKindsOfLove.

    The Man Company founder Hitesh Dhingra said, “A beautiful soul that unintentionally impresses even a stranger with his down-to-earth charisma, goodwill, and cordiality towards others is the definition of a gentleman. Someone who unwittingly leaves the essence of goodness – ‘the scent of a gentleman’ and affects everyone who meets him in best or worst times. This Valentine’s Day, we want to celebrate the scent of a gentleman and acknowledge their part in making this world a better place.”

  • Hero Lectro assures ‘Tarakki Ki Raftar’ with its cargo e-cycles range

    Hero Lectro assures ‘Tarakki Ki Raftar’ with its cargo e-cycles range

    Mumbai: Hero Lectro, the e-cycles brand of Hero Cycles has unveiled its brand film for its cargo variant with the tagline ‘Badhao Tarakki Ki Raftar’.

    With ample storage space and sturdiness, purpose-built cargo e-cycles are gaining popularity as a fast, convenient, and sustainable alternative for goods mobility. The film aims to create awareness around the distinct benefits of these e-cycles and how they can bring about progress and transformation in the lives of gig-economy workers, especially those working in the last mile delivery business.

    Focusing on this message, the film showcases the advantages of owning a cargo e-cycle and how users are progressing in their lives through this choice. It chronicles a day in the life of a delivery agent and how with Hero Lectro WINN, he has augmented this income as a result of the ability to deliver more. The agent highlights the distinct benefits of using a cargo e-bike including savings on fuel and time, minimal operating and maintenance costs along with ease of use compared to conventional ICE vehicles.

    Hero Lectro chief marketing officer Rachit Gupta said, “The campaign aims at educating the audiences on the impact of purpose-built vehicles on one’s progress. The ad film perfectly captures our vision of adding value to people’s lives by building products such as the Hero Lectro WINN. Through this film, we highlight the benefits of cargo e-cycles such as cost efficiency and high productivity which help users such as delivery personnel to earn higher income, in turn increasing their ‘tarakki ki raftaar’.”

    Hero Lectro’s WINN is a simple plug & play solution for gig workers as it doesn’t require paperwork such as license and registration. According to the company, it has a payload capacity of over 70 kgs that enables agents to transport larger volumes of goods in one go, resulting in higher productivity. Its dual riding modes, pedal and throttle assists curbs range anxiety and helps users to stay active around the clock.

  • Quaker seeks to establish itself as the ‘Fuel For The Real Fit’ with new TVC

    Quaker seeks to establish itself as the ‘Fuel For The Real Fit’ with new TVC

    MUMBAI: PepsiCo-owned international brand Quaker has launched a new TVC Campaign – ‘Fuel For The Real Fit’ to inspire consumers to have Oats as part of their active lifestyle and make the most of the opportunities life brings to them.

    Through the #FuelForTheRealFit campaign conceptualised by Wunderman Thompson, the brand seeks to establish itself as the ‘fuel’ that gives people the energy to keep going.

    The TVC film directed by Bauddhayan ‘Buddy’ Mukherji and produced by Avishek Ghosh, brings forward the demanding lifestyle of millennials. To ace this spirited race, one needs the ‘fuel’ to keep up in every moment of life. Hence, a good start with a wholesome breakfast can set the tone for the day.

    The proposition is further brought to life as the brand unveils a refreshed packaging design. Quaker has brought in more health benefits, enhanced visual appeal, and a QR code at the back of the pack to try new Oats recipes every day.

    PepsiCo India associate director and category head – Quaker Portfolio Sonam B Vij said, “The youth today have hectic lifestyles with little or no time for the right nutrition. With this new campaign, we want to motivate millennials to be the Real Fit and effortlessly ace the race of life by starting their day right. With what we have witnessed over the past few months, we know this message is more relevant than before. This campaign will help us to deliver this iconic message but in a fresh and modern way. We hope to continue empowering our audience with the goodness of Oats and providing #FuelForTheRealFit.”    

    Wunderman Thompson senior vice president Ritu Nakra said, “In today’s world, life often feels like a race! With every challenge and twist, we race to win. And the nutritious energy of a bowl of Quaker Oats for breakfast is the perfect start to play strong and emerge victorious. Grab your bowl of Quaker Oats and give yourself this advantage.”

    Talking about the film, Little Lamb Films director Bauddhayan Mukherji said, “You have heard “Life is a race” a thousand times but the ‘how’ is what you will see for the first time with this film. Bringing the metaphor alive in its purest form we recreated an entire day, one’s daily lap, on an actual racetrack. Building on the moments like the daily rush, office meetings, an evening with friends etc. on an actual 400m track to give audiences a first-hand experience of how the right fuel enables you to win your day.”

    The new Quaker Oats packs will be available on leading retail and e-commerce platforms across India. The new TVC and packaging unveil will be followed by a strong campaign.

  • Yezdi makes a bold comeback with #NotForSaintHearted campaign

    Yezdi makes a bold comeback with #NotForSaintHearted campaign

    Mumbai: Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film titled #NotForSaintHearted, that unveils its daring positioning. The campaign is live across the brand’s online platforms. 

    Conceived by digital-first creative agency Lintas Live, the campaign is based on the insight that the motorcycle brand was more than just a motorcycle – it was a ‘state of mind, a way of life’- a ride reserved for the not-so-saint-hearted.  

    Speaking on the campaign idea, Lintas Live creative head Sarvesh Raikar said, “Rebuilding this fearless and fun-loving brand was quite a journey, it’s like picking up a Shakespearean classic and rewriting the narrative for today. Especially because we decided not to dwell too much into the past imagery, but to recreate the timeless Yezdi state-of-mind. The goal was to reflect the mindset of Yezdi Mad-Men who seek out challenges and adventures and strive to achieve them in a way that pushes them to challenge their limits.”

    Yezdi’s campaign not only talks about the launch but also displays its young, unorthodox, spontaneous and rebellious attitude. The campaign film produced by Milestone Films and directed by Razneesh (Razy Ghai) displays character elements emphasising the sense of adventure and encourages one to embark on challenges that are off-limits.

    The marquee motorcycle is back in three new avatars – all borrowing hugely from its wild past.  

    “Yezdi has transcended many dimensions to offer meaningful and distinctive stories to motorcycling enthusiasts,” said Classic Legends co-founder Anupam Thareja. “All motorcycles run on roads, but the Yezdi runs in the blood, and I have always wanted to go after rekindling that feeling. Our campaign showcases an attitude that gives a youthful heart a sense of direction, allowing it to test its limits with ‘Yezdi, #NotForSaintHearted’.”

  • Hrithik Roshan challenges himself to do better in Lupin’s Be One campaign

    Hrithik Roshan challenges himself to do better in Lupin’s Be One campaign

    Mumbai: Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, has created the #BanoKhudSeBehetar campaign, featuring Hrithik Roshan, for Lupin’s Be One 100 per cent Ayurvedic Energy supplements.

    In the recently launched brand campaign, the Bollywood star challenges his other self to not give up and be better in every task. “We used elements of Hrithik the celebrity to tell the story of Hrithik the everyman. It was a challenge at the beginning. But Hrithik being the amazing performer that he is, the process was fun and exciting as we got deeper into it,” shared Contract Mumbai SVP & ECD Rahul Ghosh.

    “In today’s highly demanding times, a product like Be One is only increasing in relevance. The consumer today is looking to constantly better themselves and this is where Be One comes in as a motivator to ensure they have the energy and health needed in this journey,” said Lupin’s head of OTC business Anil Kaushal.

    A film poster was unveiled on social media to announce that something exciting is coming soon ahead of the campaign launch.

    EMBED: https://www.facebook.com/beone.lupin/photos/a.105780064885147/325905626205922/

    Soon after this, a motion poster was launched, triggering some more excitement.

    Social media started buzzing with comments and guesses on what kind of movie it would be and #BanoKhudSeBehetar became the trending hashtag on Twitter on 30 December 2021, said the brand.

    The film was launched on 21 January across social media channels and TV channels. “It was an opportunity to be different in a category which talks only about non-stop energy or vitality,” commented Contract Mumbai EVP and general manager Ayan Chakraborty. “Being better than yourself or ‘Bano Khud Se Behetar’ is something refreshing and new and we made sure that we leveraged the celebrity even in terms of executing the launch like a movie launch.”

    EMBED: https://youtu.be/Cklpc2PsXk4

    “The creative challenge was to tell a story of someone trying to better himself, especially when that someone happened to be Hrithik Roshan. So, we tried to magnify the conflicts that reside within us every day. That was the creative jump-off,” said Contract Advertising CCO Sagar Mahabaleshwarkar on the creative process of the campaign.

    “This campaign was born out of the consumer desire of constant improvement by competing with one’s own self as opposed to others,” commented Lupin’s head of marketing (consumer healthcare) Supratik Sengupta. “The film acts as a nudge to the audience to challenge themselves and go beyond their comfort zone, while the product plays the role of the dependable partner.”

  • Astral Adhesives celebrates 25 years of Bondtite with its first campaign

    Astral Adhesives celebrates 25 years of Bondtite with its first campaign

    Mumbai: Astral Ltd’s adhesives manufacturer Astral Adhesives has launched a nationwide campaign for its epoxy adhesive brand – Bondtite. The TVC is conceptualised by The Womb in co-operation with Astral Adhesives team and it is in sync with Republic Day which unifies India.

    Celebrating 25 years of Bondtite, the tagline ‘India ke alag-alag materials ko jode ekdum tight, Bondtite’ encapsulates the efficacy of the product that unifies the expanse geographies of India. The TVC narrates the bonding between two diverse regions and specific materials that signifies the essence of unifying the country as a whole.

    “The launch of this campaign during Republic Day enhances its significance since it features the diversity of bonds,” said MD Sandeep Engineer. “With this campaign, we aim to aid visibility while adding more value to our brand and boost Astral Adhesives business in the market.”