ITV

Category: Ad Campaigns

  • HUL most prolific advertiser in week 5: Barc data

    HUL most prolific advertiser in week 5: Barc data

    Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to 4 February) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second position at 2359.58.

    Procter & Gamble replaced Tata Group at the third slot with ad volumes of 888.46. Tata Group fell to the sixth position with 600.08 (‘000s).

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    Cadburys India and Godrej Group were at fourth and fifth positions. LIC India, Marico, TVS (G), and Coca-Cola India were placed in the last four spots.

    The brands list was more balanced this week with the slots being equally distributed between FMCG and other categories.

    At number one was a digital brand, Rummycircle.com with ad volumes of 388.0. Harpic Power Plus 10X Max Clean was second (376.23), while Clinic Plus Shampoo finished third at 246.61.

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    Horlicks, LIC Corporate and Thums Up were at the next three positions. Tata Play, which was last week’s most advertised brand, was at the seventh spot. TVS Jupiter 125, Meesho App and Dettol Antiseptic Liquid grabbed the last three spots.

  • upGrad reinvents the ‘Donkey’ in its latest ‘Appraisal’ campaign

    upGrad reinvents the ‘Donkey’ in its latest ‘Appraisal’ campaign

    Mumbai: Edtech major upGrad has summoned its original brand mascot- the ‘Donkey’ in its latest campaign. The ad film reinvents the ‘Donkey’ in a fresh avatar, showcasing the anecdotal behind-the-scenes from the corporate world’s appraisal affair. The campaign is now live across the digital platforms of the brand.

    Marking the third leg of the brand’s ‘Fast Forward Your Career’ campaign, the film brings together a scenario wherein professionals are seen using a variety of techniques to climb up the corporate ladder, right before the appraisal season- albeit with a humourous twist- concluding with the cheeky assertion “Ass Nahi, Asset Bano!”

    “We wanted to bring a fresh flavour of creativity while maintaining the essence of the brand campaign from 2020. Thus, we strategically continued with the donkey route however, giving it a witty spin and creating something laugh-worthy yet extremely relatable,” said The Yellow Shutter founder Gaurav Arora, about the campaign. “upGrad as a brand believes in staying creatively bold while figuring out realistic nuances of TG’s life and connecting with them. Being a creative production house ourselves, this resonated with us at The Yellow Shutter. Together, we aimed at keeping the creative edge alive while adding unique angles in the visual space to showcase an everyday story with a twist,” he further added.

    Conceptualised in partnership with The Yellow Shutter and co-produced with Boathouse Media, the ad film is directed by the filmmaker Shashwat Gandhi and is voiced by the award-winning actor Vijay Raaz in his trademark dry humorous tone. upGrad takes a quirky route to establish the urgency amid working professionals who tend to park upskilling for the future and never get around to pursuing it.

    “We wanted to create visuals that are unique, which nobody had seen but everyone could relate to! To mock the ‘gadhas’ who engage in boot-licking and sycophancy during the appraisal season, we replaced their heads with a quirky ‘gadha’ filter and made them ‘hee-haw’ in various moods. The process of making this was equally fun and hilarious as the film itself,” stated filmmaker Shashwat Gandhi.

    The higher-edtech platform said it recorded another milestone with the Q-o-Q career transitions peaking at 1233 per cent during Q1 FY2021 and 1149 per cent in Q2 FY2021 as compared to the same period the previous year, according to its recently released upGrad Career Report.

    “Our latest campaign brings out the hard-hitting reality of the corporate world where professionals often rely on their existing skill-sets to retain a competitive edge,” said upGrad CEO – India Arjun Mohan.

    “Now more than ever, we are witnessing the redundancy of dated skills in the face of ever-evolving job requirements, which is making it tough for our workforce to move beyond the average hike bracket of four per cent – six per cent. As we approach the annual appraisal season, this tongue-in-cheek workplace humor will further encourage professionals to pursue new-age, outcome-driven education, and hands-on industry skills with upGrad, for charting out a progressive career path, decisively,” he added.

  • Ananya Panday seeks to ‘Redefine Time’ in Esprit’s new ad

    Ananya Panday seeks to ‘Redefine Time’ in Esprit’s new ad

    Mumbai: American watches brand Esprit has launched a new campaign called ‘Redefine Time’ with Bollywood actor Ananya Panday. The brand campaign will be promoted through all desired media avenues. 

    With this latest campaign, the brand aims to establish its connect with millennials and Gen Z. The brand film featuring the millennial actor aims to give a message to ‘Redefine Time’ by flipping worldly rules and forgetting outdated norms.

    “I always want to be associated with brands that can resonate well with my personality. The brand campaign ‘Redefine Time’ is so powerful and every woman can relate to it,” said Ananya Panday. “The entire campaign shoot was planned in the most non-stereotype manner, matching the non-stereotyped outlook of the brand completely. The designs, the innovation, the bling, and the costing will surely drive a lot of attention of the GenZ and I am looking forward to adding a lot of value to the brand during our association.”

    “Esprit is a brand that creates a positive change. It adds a spark in everyday life through radical positivity: Life is more complicated and hectic than ever before,” commented AP Group COO Adi Shroff. “Through this campaign idea our customer will be able to relate herself and also the brand will get the right amount of push and edge to attract the retail partners to the new beginning of Esprit Watches in India.”

  • HDFC Life’s latest ad is a shoutout to ‘Covid Batch’ of students

    HDFC Life’s latest ad is a shoutout to ‘Covid Batch’ of students

    Mumbai: One of the biggest setbacks of the Covid-19 pandemic was the shutdown of educational institutions. Keeping this in mind, HDFC Life has unveiled a new brand campaign crafted by Leo Burnett, from the lens of a graduating school girl. The brand campaign is available across television, digital and DTH.

    The film ‘BounceBack Batch’ highlights the challenges faced by students as they lost out on classroom learning, interpersonal skill-building and some of the best days of their lives. With this campaign, the brand attempts to throw light on the story of every student out there during this pandemic. The film depicts how graduating in these uncertain times is a testament to their resilience which makes the current batch of students stand out from every other batch.

    “Our film takes the audience on an emotional journey of the turmoil that these champions had to go through and the resilience they have shown in the face of the worst adversity humankind has ever seen. They have persevered and bounced back stronger from this challenge,” said Leo Burnett CEO and chief creative officer – South Asia Rajdeepak Das.

    “The last two years have been difficult for everyone. But the part that stands out is the bigger story about the resilience demonstrated by these students and their families,” stated HDFC Life head of marketing, digital business, and e-commerce Vishal Subharwal. “With this campaign, we aim to drive this realisation and the importance of financial planning through a student’s lens, instilling a sense of pride in parents who have ensured that their children overcome the challenges posed by the pandemic.”

  • Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Salman Khan urges youngsters to own singlehood in Pepsi’s V-Day campaign

    Mumbai: Ahead of Valentine’s Day, beverage brand Pepsi has launched a digital film featuring Bollywood star and brand ambassador Salman Khan that encourages the youngsters to own their singlehood with ‘Swag.’ As a part of the campaign, the brand has unveiled a limited edition set of ‘Swag Se Solo’ cans.

    According to a recent poll that was conducted by Pepsi on a social media, more than 80 per cent people mentioned that they would be single this year on Valentine’s Day. Hence the campaign urges the young generation to live their life on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses.

    In the brand film, Salman Khan urges youngsters to fall in love and make a commitment to themselves. He further nudges them to take themselves out for dinner, eat their favorite dish and buy flowers/chocolates for themselves. Salman is seen talking to the youngsters as he says, ‘Is Valentine’s Day, apne aap ko single mat bolo. Tum ho Swag Se Solo!’

     

     

    “Over the years, Pepsi has had its pulse on the ever-evolving beliefs and feelings of the younger generation. Keeping this in mind, this Valentine’s Day, we are excited to put forward a unique twist to what is traditionally seen as a week of celebrating couples,” commented PepsiCo India category lead (cola) Saumya Rathor. “The brand endeavors to empower the singletons and not bow down to the peer pressure that they may feel. The intent is to urge the youngsters to have a relationship with themselves that is filled with self-confidence, unshakeable self-belief and irrefutable swag.”

    Commenting on the digital film, Salman Khan said, “The Swag Se Solo ideology resonates strongly with me and the generation of today, who are confident, have the right attitude and don’t shy away from being who they really are. The launch of this new campaign is close to my heart given its intention of empowering youngsters and thereby celebrating the youth of today.”

    The limited-edition Pepsi cans are available across select retail stores and e-commerce channels till February.

  • Manforce Condoms leverages influencers to promote ‘Ultrafeel’ condoms

    Manforce Condoms leverages influencers to promote ‘Ultrafeel’ condoms

    Mumbai: Mankind Pharma’s condom brand Manforce Condoms has roped in actor and influencers Suyyash Rai, Aradhana Sharma to further strengthen awareness for its recently launched ‘Ultrafeel’ condoms.

    The brand has chosen the two influencers that belong to different demographics, helping the brand to amplify its message as widely as possible. The brand roped in influencers to add credibility to the brand narrative – ‘It’s so thin, you’ll feel it’s next to nothing.’

    “As per the research conducted nearly 88 per cent of consumers wanted and looked for condoms that were the closest to feeling natural. Keeping this research in mind, we have launched the Ultrafeel condoms and are entering a 285 crore premium condom market in which the cost for one condom is 15 rupees per piece,” said Mankind Pharma general manager sales and marketing Joy Chatterjee, commenting on the influencer activity of the new campaign. “We have collaborated with influencers to further strengthen our position, and so the target audience becomes aware of the newly available product. The influencer activity will help the brand to convey the said message and add credibility to our brand narrative.”

     

     

     

     

    The brand recently launched the Ultrafeel condoms through a TVC that featured brand ambassador Sunny Leone.

  • KitKat launches ‘Love Break’ campaign with over 12 million unique packs

    KitKat launches ‘Love Break’ campaign with over 12 million unique packs

    Mumbai: Every relationship is unique and deserves to be expressed in its own unique way- be it ‘Bae,’ ‘BFF’ or ‘Buddy.’ Ahead of Valentine’s Day, Nestlé’s chocolate wafer brand KitKat has come up with a ‘Love Break’ campaign, creating over 12 million unique packs with quirky digital prints.

    Conceptualised by creative agency Wunderman Thompson, the campaign seeks to give youth a million different ways to share a break and make them feel special with the brand’s ‘Love Break’ packs. It builds on the insight that if every relationship we cherish is unique then why should the way we express our love not be just as unique.  

    “KitKat Love Break campaign recognises that the youth today want to be unique in their expressions. Building on this truth, KitKat wanted to personalise the packs to make their breaks special during this season of love,” said Nestlé India head – confectionery business Rupali Rattan. “The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships.” 

    “Sometimes in life all it takes is showing our loved ones how special they are to us. KitKat Love Break packs is giving every individual an opportunity to express themselves in their own unique style. I am excited about this never-seen-before category first innovation by KitKat and look forward to sharing this special one in a million break with everyone,” said Bollywood actor and brand ambassador Ayushmann Khurrana, elaborating on the new campaign.

    KitKat brand ambassador and actor Sanya Malhotra added, “I believe that love is not only limited to one person, but also about all the people who make us feel valued. KitKat Love Break packs are an amazing way to show our unique love for all the special relationships in our life.”

  • Havells urges ‘No Grooming pe Assuming’ in latest campaign

    Havells urges ‘No Grooming pe Assuming’ in latest campaign

    Mumbai: Ahead of Valentine’s Day, Fast-Moving Electrical Goods (FMEG) company Havells India Ltd has launched its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming is live on Havells’ official Facebook, Instagram, and Twitter pages.

    Conceptualised by the agency 82.5 Communications, the campaign features Bollywood actors Vicky Kaushal and Shraddha Kapoor who share their perspectives around personal grooming, self-worth and social validation.

    Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennials that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films represent today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign-off ‘#StopMeriGroomingPeAssuming.’

     “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspectives and thoughts associated with personal grooming and appearance,” said Havells India’s president for electrical consumer durables Ravindra Singh Negi. “With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.”

    The first film of the campaign is live and the brand will launch two films in the coming weeks, said the statement

  • Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mountain Dew ropes in Mahesh Babu as brand ambassador

    Mumbai: Beverage brand Mountain Dew has always maintained that the difference between ‘ordinary’ and ‘extraordinary’ is the decision to move beyond fears and self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping films, the brand has unveiled its new ‘Darr Ke Aage Jeet Hai’ campaign featuring its new brand ambassador Mahesh Babu.

    Shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai, the new film is a thrilling showcase that is set to leave audiences at the edge of their seats, said the brand. The TVC featuring the South superstar will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign, it added.

    The TVC opens to a birds-eye view shot from the top of the Burj Khalifa where Mahesh gears up to represent India by performing a daredevil stunt and making a new world record. The film showcases the dilemma & the determination of Mahesh Babu as he evaluates the choice in front of him. Mahesh takes a sip of Mountain Dew, a resolute look crosses his face as he plunges off from the top of Burj Khalifa on his bike defying all odds.

    “With this new campaign, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. Mahesh embodies the courage and determination that a true hero is made of, and I am confident that this action-packed film on the top of Burj Khalifa will strike a chord with our consumers,” said PepsiCo India category director – Mountain Dew and Sting Vineet Sharma.

    Speaking about his experience of shooting the TVC, Mahesh Babu said, “I have learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. I strongly believe in Mountain Dew’s philosophy of ‘Darr Ke Aage Jeet Hai’ and I am thrilled to be bringing this philosophy alive on screen.”

  • Building a dream home? Orientbell Tiles says ‘#TechNoTension’

    Building a dream home? Orientbell Tiles says ‘#TechNoTension’

    Mumbai: It is said that the most challenging thing for a person to accomplish in their life is building their dream home. Regardless of how many advent technologies have been introduced, the agitation of building a home remains the same.

    With its new campaign, ‘#TechNoTension’, Orientbell Tiles has offered to make everything easier and more convenient for the customer to build their desirable home.

    With the latest digital tools and technologies on the website, the campaign shows how customers find tiles of their liking by just uploading a picture from Instagram or Pinterest (Samelook); find the tile for their project by using filters of colour, project location or by other specifications and get combinations in a few seconds.

    Customers can also get a personalised 3D render of the chosen tiles in your project layout, along with recommendations from the company’s own in-house designers (Trulook); or even upload a photo of the actual sample flat to virtually try as many floor tiles from the range as you want to (Trialook)! Customers can even order samples or buy tiles directly on the website. 

    “The main focus of Orientbell Tiles is making tile purchasing easier and more convenient for its customers. From providing help to find the splendidly perfect tiles to visualising the best suited tiles for the customer’s home before buying, Orientbell helps you with every single detail because a customer’s concern is their concern as well,” the company said in a statement.