ITV

Category: Ad Campaigns

  • Future Generali promotes insurance for pet dogs with new campaign

    Future Generali promotes insurance for pet dogs with new campaign

    Mumbai: Good dogs can make bad decisions. With this thought in mind, Future Generali India Insurance (FGII) has launched a digital campaign called ‘Oh My Dog!’ to create awareness around the importance of purchasing dog health insurance cover towards protecting our furry friends.

    With FG Dog Health Cover, dog parents will be able to choose their veterinarian, budget their pet care costs, and avoid dipping into their emergency funds all the while giving their dogs the care that they deserve, according to the brand.

    The 360-degree digital campaign, conceptualised by Mullen Lintas, aims to strike a chord with dog lovers by bringing out quirky, yet relatable moments that they might have witnessed as a dog parent. The ad film showcases how dogs can often go barking up the wrong tree or hurt themselves frolicking in the mess. Which is why they need to be protected just like one would protect their families against uncertainties.  

    “Dog insurance is a first mover advantage in India for Future Generali India Insurance. We have a lot more dog parents, which means more pet stores and pet products around us today and it’s a fresh category for mass media that is catering to this spike, and as an insight for the offering, it’s something that works across borders,” noted Mullen Lintas chief creative officer Garima Khandelwal.

    On the launch of the campaign, Future Generali India Insurance chief marketing officer Ruchika Malhan Varma shared, “As a brand that is focused on having a pulse on its customers evolving needs and providing innovative solutions across their life cycle, we realised the place a dog holds in a household today – that of a family member. This meant bringing forth an unfelt need – just as one would protect a loved one with health insurance, a pet parent can also consider purchasing a dog health insurance cover for safeguarding their four-legged doggie family.”

    “However, here is the twist. Insurance is a serious matter while we associate dogs with mischief and play. Hence, to drive home the importance of dog health insurance cover we decided to launch a playful digital campaign that showcases the mischiefs that dogs get into while also being value accretive,” she added.

    To drive home the point, FGII is kicking up a storm on both Twitter and Instagram. For its Twitter campaign it has roped in celebrities who are known for their affection towards their furry friends. On Instagram, the company is engaging followers with a filter-based idea to capture the funny thoughts of their dogs in a thought bubble. 

  • Para-badminton player Palak Kohli joins adidas’ athlete roster

    Para-badminton player Palak Kohli joins adidas’ athlete roster

    Mumbai: Sportswear brand adidas has brought in para-badminton player Palak Kohli into its athlete roster which includes women athletes such as Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and many others.

    With Palak on board, the brand will continue to celebrate and inspire women from the world of sports as part of its ‘Impossible in Nothing’ campaign.

    “Palak is an exemplary para-badminton player from Jalandhar who at just 19 is an inspiration for millions of people out there,” said a statement. Her accolades include- three gold medals at the 2019 National Para-Badminton Championships- Girls Singles (U-19), Women’s Singles, Women’s Doubles, gold medal at the Asian Youth Para Games 2021 (SL3- SU5 Doubles) & Bronze medal (SU5 Singles & SL3-SU5 Mixed doubles), among many more.

    “Our attitude ‘Impossible is Nothing’ continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the adidas family,” said adidas senior director Sunil Gupta. “She echoes our values, and her winning attitude is an inspiration to millions out there. We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”

    “I am excited to be a part of an iconic brand like adidas,” said Palak Kohli. “I have always been inspired by the brand & all the other athletes that are associated with it. I always set high goals for myself, I want to go out there and win medals and championships for my country. I am confident that my association with adidas will help me achieve my goals and inspire many others to see that ‘Impossible is Nothing.’”

  • Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Mumbai: Flipkart’s social commerce platform Shopsy has rolled out its latest campaign called ‘It happens only on Shopsy’ with Bollywood actor Sara Ali Khan.

    The campaign highlights the brand’s value proposition as a hyper value platform with unbelievably low prices depicted through its tagline ‘Shopsy Pe Prices Aise Lage Free Jaise.’ 

    Created by Tilt Brand Solutions, the campaign features two ad films that are based on the reality of the current market where customers are so accustomed to high prices that they are taken by surprise when they receive high value products at incredibly low prices. “The campaign aims to reach the masses specifically in tier 2 and beyond cities across the country,” said the brand in a statement.

    The two specially curated ad films are aligned keeping in mind Shopsy’s key value propositions – affordability and convenience. In the first one, Sara encounters with a delivery person who refuses to accept extra money for an item worth Rs five. She is awestruck by the price and her excitement soon turns into a dilemma as she cannot fathom the item being priced so low.

    In the second film, a woman, played by Ayesha Raza Mishra, is seen standing in the queue, when a girl, enacted by Sara, approaches towards her and requests the woman to hold her bag for a moment. It then suddenly turns into a conversation when the woman compliments the bag after which the girl offers to give her bag to the woman. The girl immediately empties her bag and gives it to the woman educating her about the unique offers and wide range of choices available on Shopsy.

    “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology,” commented Flipkart SVP of growth and monetisation Prakash Sikaria. “Today’s shoppers prefer an expansive range of offerings that is both easily accessible and value driven. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”

    Commenting on the launch, Sara Ali Khan said, “I personally love to shop and can relate to the excitement of getting a good value deal. The youth of India are looking for accessible, trustworthy, and simple e-commerce solutions and Shopsy is the ultimate destination for every value shopper.”

    Launched in July 2021, Shopsy aims to make digital commerce accessible across India through a zero-commission marketplace to boost local entrepreneurship. 

  • Women’s Day: Hershey India celebrates six ‘Unsung Sheroes’ with limited edition packs

    Women’s Day: Hershey India celebrates six ‘Unsung Sheroes’ with limited edition packs

    Mumbai: Ahead of the International Women’s Day, chocolate brand Hershey India has amplified The Hershey Company’s #HerShe campaign to recognise, honour and uplift women through activations in India and around the world all of this month. The brand has collaborated with six women achievers whose accomplishments have been custom illustrated on the Hershey’s chocolate bar packs.

    As the first step towards unveiling the campaign, Hershey India has taken the route of a power-packed celebratory rap song by American Indian rapper Raja Kumari and Indian musician Meba Ofilia.

    In celebration of the International Women’s Day, and to continue to advance its gender equity commitments, the campaign will be going live across seven international markets, aimed at ‘making the invisible woman visible.’  The award-winning campaign which originated in Brazil in 2020, will be brought alive in India in a ‘never seen before avatar.’ Though this campaign Hershey’s aims to salute these women and their efforts towards choosing and succeeding in unconventional careers.

    Hershey India has joined forces ‘Sheroes’ such as Aishwarya Sridhar, Dhvani Kothari, Sandhya Rai, Rukmini Vijayakumar, Pooja Taparia, and Falguni Vasavda Ojha from diverse fields including photography, performing arts, social work, sports, and feminism, and dedicated Hershey’s bars packaging to feature, celebrate and showcase achievements of the Sheroes. To learn more about them, consumers can scan the code on the packs and read about them on the microsite.

    Sharing his insights on the renowned global campaign, The Hershey Company VP India and AEMEA Herjit Bhalla said, “Diversity and Inclusion has always been at the crux of the Hershey ecosystem. It has been a key focus area for the organisation across countries, and the #HerShe campaign brings it all together beautifully for us. This campaign gives a voice to what The Hershey Company truly believes in. By elevating the role played by the sheroes around us we want to make the ‘invisible visible’ through this campaign. While we have featured six sheroes on our packs there are countless number of sheroes out there and the ones we come across in our daily lives. Their determination and grit make them truly extraordinary, and Hershey’s appreciates that.”

    “As a build up to the International Women’s Day, we have taken a unique voice of celebrating and highlighting Her & She, through the #HerShe campaign. The campaign strives to celebrate inspiring stories of Sheroes in our society, who have displayed excellence by either taking the path less travelled or by simply creating a positive impact on people around them. Our idea is to bring alive galvanising stories by making the ‘invisible visible,’” added Hershey India managing director Geetika Mehta.

    This year the brand is leveraging technology to create an online community for curating and showcasing inspiring stories by women and connecting to offline channels via QR code on the packaging. Consumers can scan the QR Code printed on the packaging of Hershey’s Bar that will link them to the microsite https://www.hershe.co.in/  The microsite has curated templates, with personalised messaging, that consumers can use to celebrate and share the stories of Sheroes who have inspired them.

    Hershey India marketing director Ankit Desai stated, “We have envisioned the ‘Her-She’ campaign with an intention to not only celebrate women leaders and achievers but also Sheroes all around us, be it family members, friends, mentors or colleagues. The initiative, which deserves to go to maximum people, leverages an integrated experiential approach, spanning packaging take-over of the entire Hershey’s Bar portfolio, personalised and interactive tech-based micro site, AR filters, first of its kind celebratory rap song and influencer outreach to drive education, engagement and thus celebration.”

    “As a company that embraces diversity and equality, we saw a unique insight into how we can make visible the role of forgotten or somewhat invisible women who make such an important difference in our society,” said Hershey International CMO Santhi Ramesh.  “These campaigns celebrate women while communicating our brand values and the values we share with our consumers. The user generated content is real and authentic, and as a result is able to break through and resonate strongly with consumers.”

    Further to this, the campaign will culminate with a mentorship session conducted with the six sheroes which will be further amplified by Girl Up.

  • Siyaram’s latest brand campaign honours tailoring community

    Siyaram’s latest brand campaign honours tailoring community

    Mumbai: On the occasion of World Tailor’s Day on 28 February, Siyaram’s Silk Mills has unveiled a new campaign celebrating the hard work that tailors do. The campaign called ‘Kahani Karigar Ki’ has been conceptualised and executed by Agency09.

    The brand campaign focuses on the connection between a tailor and his customers, and the joy they share. It showcases the joy of the customer who gets to wear something delightful and the tailor who gets to bring these positive emotions to others.

    “Through Kahani Karigar Ki, we wanted to celebrate every tailor everywhere, no matter how big or small,” commented Siyaram Silk Mills VP of marketing N Gangadhar. “We recognise the crucial role that tailors play in the lives of our brand and of our consumers, and we are delighted that this campaign recognises their incredible contribution to the happiness of every person their clothes drape.”

    “Tailors are an important part of our brand’s ecosystem. They are the very first users of Siyaram’s fabrics, and we wanted to honour them through this campaign, while capturing the connection between an individual and his go-to tailor,” added Agency09 senior manager – brand strategy Saheb Singh.

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  • Surf Excel’s latest TVC is all about keeping your inner child alive

    Surf Excel’s latest TVC is all about keeping your inner child alive

    Mumbai: Growing older comes with pre-conceived notions of ‘acting your age’ that one has been societally conditioned towards. But it is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. Surf Excel uses this thought in its latest Holi campaign to bolster its ‘Daag Achhe Hain’ brand proposition. The new TVC seeks to inspire us to keep our inner child alive and give into these playful impulses.

    The 360 degree campaign film crafted by Carlos Creatives showcases a heart-warming bond between a little girl and aunt, with the former wanting to include her aunt in the animated festive celebration amongst children. When the little girl insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. How the child convinces the lady to drop her inhibitions and join in the fun and experience pure child-like glee forms the essence of the ad film.  The film accompanied with the message ‘Jo Rang Bachpan Lautaye, Woh Rang Achhe Hain’ makes us examine the boundaries that keep us away from finding the joy of reliving our childhood.

    “This year we wanted to steer our ‘Daag Achhe Hain’ towards bringing the inner child within each of us to life, and experiencing the joy of child-like abandon,” said Hindustan Unilever home care executive director Prabha Narasimhan, commenting on the launch of the campaign. “With our latest TVC campaign we aim to strike an emotional chord in a slice-of-life context that appeals to every adult. While the context in the film is that of Holi, the message is an all-pervasive one. We hope our consumers connect with it as much as we did while conceptualising it.”

    The campaign goes live across TV and outdoor media from 1 March.

  • Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign

    Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign

    Mumbai: Hamdard Laboratories (medicine division) has launched its national campaign ‘Sehat Hai To Watan Hai’ to India’s armed forces and police for their selfless service round the clock. In the second phase of the campaign, the company salutes the soldiers for their unwavering commitment to the nation. In addition, it is supplementing the initiative by offering special offers to the nation’s vigilant keepers.

    With the second leg of the campaign, Hamdard has come forward in organising health camps for the armed forces and the police, coast guards, BSF jawans. The company is organising these camps at various police colonies in Delhi and Ghaziabad and looking forward to cover more cities in the coming days. Hamdard is also encouraging frontline workers to get a free health check-up done at Hamdard Wellness Centers and tips from the Unani doctors on how to stay fit, build immunity, fight symptoms and suggestions on post-recovery medicines. Under the ‘Sehat Hai To Watan Hai’ initiative, the patients will also get attractive discounts on the best of Hamdard’s Unani medicines.

    “Commitment to self-care is critical as the nation grapples with the third Covid-19 wave. While we continue to provide quality healthcare products to all, we find it critical to care for our armed forces and the police of the nation for their selfless service,” said Hamdard Laboratories (medicine division) chairman and managing trustee Abdul Majeed. “We extend our gratitude through dedicating #SehatHaiToWatanHai to our armed force, frontline workers and commit to providing the best of Unani solutions for their brighter and healthier future.”

    A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign was featured across social media platforms along with e-commerce and entertainment portals to engage with audiences. 

  • Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Mumbai: Homegrown FMCG brand Mamaearth has launched its latest national television advertisement for its new Ubtan Face Wash, featuring Shilpa Shetty Kundra. The TV commercial highlights the goodness of natural ingredients in the face wash giving ‘Shaadi Wala Glow Everyday.’

    The film conceptualised by Korra Worldwide attempts to capture the essence of the brand’s unique proposition. Featuring Shilpa Shetty Kundra, the film is set up on the premise of a Haldi ceremony happening before the wedding for the bride and groom. The bride compliments Shilpa’s glow and teases her saying that it seems like she hosts multiple Haldi ceremonies, to which Shilpa responds confidently that her Haldi ceremony happens every day, thanks to the new Ubtan Face Wash with the ‘natural goodness of turmeric and saffron’ that help remove tan leaving behind radiant skin. The film closes with the brand’s ‘no-toxin’ proposition giving the perfect ‘Shaadi Wala Glow Everyday.’

    “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow,” said Korra chief executive officer Gaurav Nabh, commenting on the campaign. “Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa”.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “The Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”

    Korra chief creative officer Deepak Kumar added, “Ubtan glow and Indian weddings go hand in hand and that’s why we love our wedding rituals and ceremonies. But don’t all of us wish for that glow to last beyond the wedding season? We wanted to tell everyone how easy it is to get the same wedding glow, every day through this cute and fun-loving film. And with Shilpa playing a bestie to the bride, it makes the simple slice of life film nothing but more beautiful.”

    The film is a 30 second TV commercial. Mamaearth has created another edit of 15 seconds to showcase the banter between the wedding attendees.

  • Oppo launches new film with Ranbir Kapoor for Reno7 Pro

    Oppo launches new film with Ranbir Kapoor for Reno7 Pro

    Mumbai: A wealthy businessman dies, leaving his most prized possession- a smartphone – behind as inheritance. But much to the frustration of his family, he leaves the beneficiary’s name blank! The sequence of events post this revelation comprises the plot of the latest Oppo ad film for its new Reno7 Pro 5G smartphone.

    Global smart device brand, Oppo has released a five-minute long Whodunnit film for the launch of its latest smartphone. The quirky campaign conceptualised by media and entertainment company Only Much Louder (OML) features the actor as a ‘detective Vishwas,’ called to solve “The Case of the Unboxed Phone.” The plot, set in a mansion, follows the bereaved family of five who are now suspects in the mystery unboxing of the prized phone. As the story unfolds, each suspect admits to having a weakness for the Reno7’s newfangled design aesthetics and features.

    The ad film, crafted like a full-blown thriller, under a span of five minutes manages to showcase the standout features of the device in a creatively intriguing manner. Whether be it through the lens of the selfie-obsessed eldest son drooling over the 32MP front camera, or the artistically inclined daughter-in-law who’s enamoured by the shooting star design of the phone. 

    The couple’s gamer son too has his eyes set on the device’s performance, and the promise of a flash charge that juices the  battery to 100 per cent in about 30 minutes. While the notification-seeking matriarch of the family is drawn by the orbit breathing light that emits soft lights whenever the phone receives a call or a message. And finally, the photography-obsessed younger son loves the rear shooter that has the potential to capture sharp HD videos and portraits.

    The mystery deepens as Kapoor’s character declares that each of the members has a motive to get his/ her hands on the device, but every one of them has an alibi too. However, the plot thickens when after interviewing all the family members, the ‘Detective’ decides to take the phone to the forensic lab to presumably dig out more evidence. As the family mulls over the identity of the ‘Unboxer’ culprit, they are in for a rude surprise when the doorbell rings.

    Watch the film to know more:

    The detailed ad film explores and displays every one of the device’s specialised features that promise to be user-friendly and functional for the consumer, even as it is captures and manages to hold the viewer interest till the very end. Which was also the exact brief from the brand to the creative agency.

  • Bikano launches new TVC positioning itself as ‘bhujia expert’

    Bikano launches new TVC positioning itself as ‘bhujia expert’

    Mumbai: Snack and packaged food manufacturer Bikano has launched a new TVC highlighting the difference between any plain bhujia and Bikano’s bhujia.

    The new ad spot conveys the brand’s message in a fun and lively way. A man wheelchair-bound man with a plastered leg is seen coming out of the society elevator and quickly getting to the store to slam Babu Lal for sending him an ordinary pack of bhujia. When he specifically demands Bikano from him, the Bikano mascot appears in the scene to remind Babu Lal that Bikano is the only bhujia. The commercial ends with the tagline ‘Hum Se Behtar Bhujia Ko Jaane Kaun.’

    “Bhujia is not just a snack for Indians, it is a food mood, a winner on the leader board of Indian namkeen,” commented Bikano director Manish Aggarwal. “At Bikano, we understand and appreciate that fact, hence we only use the finest quality of ingredients to produce the world-famous Bikano Bhujia, and the same goes for all our products. Our bhujia TVC reiterates why Bikano is a preferred brand in the category.”