ITV

Category: Ad Campaigns

  • Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Mumbai: Omnichannel home renovation platform Livspace has roped in celebrity couple Virat Kohli and Anushka Sharma for its latest brand campaign titled ‘Love the Way You Liv.’ 

    Conceptualised by Tilt Brand Solutions, the film depicts a day in the life of a couple, played by Anushka and Virat where the latter unsuccessfully struggles with the poorly designed and loosely fitted infrastructure in their home. The film without any dialogue manages to effectively depict the challenges of designing and the overall experience of home interiors in an average Indian home.

    “Building on our previous campaign that encouraged people to discover the joy of smart design, this time around too, we decided to double down on our message that great interior design is not just about the way things look but also about how it functions – so both design and quality,” said Livspace CMO Kartikeya Bhandari. “We are very excited to have Anushka and Virat on the Livspace team. Having embarked on this new association, I am confident that our brand ambassadors will further enhance the brand’s position among consumers.”

    Talking about her experience of working on TVC, actor Anushka Sharma said, “The shoot was a blast. To do a completely silent film and play off each other’s expressions was super fun especially when doing it with Virat. Livspace films have always been fun to watch, and I hope these are more fun and madder!”

    “The livspace experience was super fun! It’s a brand that’s been doing some really outstanding work and am glad to be a part of it!” added cricketer Virat Kohli.

    With this campaign, Livspace will look to create high recall and strengthen connect with customers across regions. Going live alongside Indian Premier League 2022 as an Associate Sponsor on Hotstar, the campaign will be amplified using a multi-pronged approach including a strategic mix of television, digital, social media along with connected television to reach out to relevant audiences. 

    “This campaign too we decided to reiterate Livspace’s passionate take on design – if it doesn’t make life better, it’s not good design! Virat and Anushka have been cast by the brand this year in the belief that they will further reinforce the brand’s personality, tone and tenor. Adarsh Atal, our senior director – creative has yet again weaved his creative magic on the brand,” commented Tilt Brand Solutions founder chairman and CEO Joseph George.

  • Amitabh Bachchan revives his ‘Angry Young Man’ avatar in new upGrad ad

    Amitabh Bachchan revives his ‘Angry Young Man’ avatar in new upGrad ad

    Mumbai: Ed-tech major upGrad’s latest digital film features actor Amitabh Bachchan in his 70’s popular persona of the ‘Angry Young Man.’ Conceptualised by upGrad’s creative agency The Womb, the ad spot announces the launch of its new vertical upGrad Abroad. 

    Directed by Amit Sharma of Chrome Pictures, the ad film shows Big B on an uncharacteristic rampage annoyed by the fact that upGrad Abroad offerings did not exist during his college days. The film aims to reassure parents and young aspirants that learning opportunities from globally recognised institutions need not be limited by societal or financial constraints anymore.  The film is now live across upGrad’s digital platforms. 

    According to the ed-tech, aspirants who seek to attain academic qualifications from global institutes or universities can now pursue their dream through upGrad Abroad’s diversified portfolio of 20+ programs that comes with the flexibility to complete the first 12 months online, followed by the on-campus learning in the subsequent months.

    “Over decades, the world has seen Bachchan on 70mm, KBC on TV and in numerous ads,” The Womb creative head Suyash Khabya. “So, how do we show him differently now? And that’s where the idea of bringing back ‘Angry Bachchan’ struck us. At the shoot, he was as fit as a fiddle even at 80…kicking, punching, and breaking stuff. We felt as if we were reliving the Zanjeer or Deewar era again. We’re confident that just like he breaks upGrad’s office in the commercial, the ad will break clutter.”

    “Times have really changed. We live in a world where opportunities are booming across all walks of life,” remarked Amitabh Bachchan. “I enjoyed doing this ad film because I want to remind today’s youngsters and their parents that in life appreciating and seizing opportunities is what will lead them ahead. Experiencing learning in newer ways as offered by upGrad Abroad, puts forth such an opportunity where you can access global education at affordable prices.”  

    “While our recently launched upGrad Abroad vertical is a breakthrough, we realised that the bigger challenge is to first reach out to the relevant target audience and create maximum visibility for them to be able to make an informed decision,” commented upGrad India CEO Arjun Mohan. “In this regard, it was extremely critical for us to understand the market sentiment and then make a strong marketing move. And that’s when the decision of joining hands with Amit ji to further our upGrad Abroad mission, came to life; whose on-screen persona and charm will undoubtedly make heads turn and will leave a lasting impact on the audience, thus hitting the bull’s eye.”

  • IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    Mumbai : Homegrown internet commerce company Meesho, announced its partnership with four Indian Premier League (IPL) teams for the upcoming season of the T20 league. Meesho will be the official online shopping partner for the five-time champion Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals, and Gujarat Titans. As part of the tie-up, Meesho will be the lead trouser branding partner of all four teams. It also marks Meesho’s entry as the on-air broadcast partner on the Star Sports network for the coverage of Tata IPL 2022.

    As a homegrown internet commerce company, Meesho’s collaborative step with the four franchises for the T20 league that was conceived and started in India, comes as a natural choice, according to the brand. Forging ecosystem partnerships will help create the right visibility and traction for Meesho as part of the company’s growth strategy. The increasing popularity of the T20 league over the last few years will add a fillip to Meesho’s objective of targeting a diverse portfolio of customers, stated the company.

    “We are thrilled to associate with and be seen in one of the biggest cricketing events in the country,” Meesho VP & head of Brand Lucky Saini, said, commenting on the new partnership. “The scale, reach, and popularity of the T20 league will be instrumental in expanding our reach and tapping into a new customer base. Sports is a great way to connect with our audience and make deeper market penetrations. With this collaboration, we aim to leverage the combined synergies in scaling our business while unlocking new opportunities for driving greater brand awareness.”

    “We welcome Meesho to our brand partnership programme,” Mumbai Indians Spokesperson said. “Our collaboration reflects one of our key attributes of providing budding talent with the opportunity to showcase their true potential through a massive and new age platform. We look forward to a mutually successful partnership with them.”

    Speaking of the partnership, Royal Challengers Bangalore vice president & head Rajesh Menon said, “We are delighted to partner with Meesho, the fastest-growing internet commerce company. RCB shares the same ethos of being a cutting-edge GenZ lifestyle brand, and this association further helps enhance the proposition.”

    “Meesho has been a company I’ve followed and admired over the last few years. I’m delighted we’ll be supporting their growth as a business, especially when their focus is so aligned to that of our foundation, “Enabling empowered women”, and supports our purpose of Transforming Society through Cricket. We look forward to working closely together for this season and hopefully many more to come,” expressed Rajasthan Royals chief executive officer Jake Lush McCrum.

    “Meesho, a young brand, has shown great growth in recent times,” Gujarat Titans chief operating officer Arvinder Singh said. “We, at the Gujarat Titans, endeavour to do something similar, by making an early impact on the IPL. We welcome Meesho on board as a partner and look forward to a successful association.”

     

  • TenderCuts promises ‘freshest meats’ in new marketing campaign

    TenderCuts promises ‘freshest meats’ in new marketing campaign

    Mumbai: TenderCuts, the meat and seafood omnichannel company has launched its new ‘Good meat. Genuine meat. Always.’ proposition in a multi-film campaign conceived by Lowe Lintas Bangalore.  The key objective of the campaign is to increase brand awareness and consideration to drive trials by consumers. 

    Consumers today are increasingly wary of the quality of products available in the market – especially meats and seafood. Most people still prefer to physically purchase the products to ensure that they are not compromising on the quality. Lowe Lintas has used this insight to showcase the various elements of TenderCuts communicating that the brand offerings are best in quality, said the statement.

    TenderCuts integrated creative will be live across TV, digital, print, and OOH in multiple markets, especially in Chennai, Hyderabad, and Bangalore where the brand has a strong foothold currently, it added.

    The campaign consists of three films highlighting different messages by the brand – the first one showcases the best quality meat products at the most honest prices, the second one features the ready-to-cook range by TenderCuts which consists of the freshest meat that is freshly marinated, and the third film focuses on the fact that all products are freshly cut only after an order is placed. The ads feature well-known South actor Prakash Raj.

    “Prakash Raj is truly a fabulous actor and brings the campaign alive with his engaging humour and seasoned acting skills. Through our omnichannel presence we endeavour to offer the best quality, genuine meat always,” said TenderCuts founder and CEO Nishanth Chandran. “Our customers can now see our proposition of freshly cut after you order come alive through our efficient Tech based QR code, by which customers can know when, where and by whom the meat was cut.”

    “We are really excited about the campaign & through this we want our customers to become aware of the Tender promise,” stated TenderCuts CMO Aruna Jathar. “At TenderCuts we believe in doing things that are right for the customer and that is table stakes. We highlight this undeniable fact through our new & remarkable campaign which is spun around the promise of Good Meat, Genuine Meat, Always!”

    “TenderCuts is all about honesty. Be it their prices, their quality or even their practices,” remarked Lowe Lintas executive director and branch head  Sonali Khanna. “Most of the time this is experienced first-hand by those who visit their stores. We wanted to achieve the same emotion. By roping in a celebrity like Prakash Raj, we felt it would be nice to let him experience this honesty first-hand. Hence the idea of a shoot within a shoot.”

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  • OMD India taps Iti Kaul to spearhead digital practice

    OMD India taps Iti Kaul to spearhead digital practice

    Mumbai: Media agency network OMD has announced the appointment of Iti Kaul to spearhead its digital practice in India, effective from April. Kaul will take charge of this new role from PHD Media, where she currently leads digital planning as its general manager.

    Further building upon elevations within the group, Kaul is yet another leader to be promoted within Omnicom Media Group, spotlighting the company’s sharp focus on driving growth for its people, stated the agency. “In her new role, she will be reporting to OMD India CEO Anisha Iyer,” it added.

    “The story of OMD India’s growth and success is one that is driven by our people and their unwavering commitment to delivering better decisions for our clients, unapologetically and innovatively,” said Anisha Iyer. “Iti’s role will add significant leverage to our digital practice as we create the next wave of transformative experiences for our clients. We are thrilled to have her on board and are confident that her expertise and future-ready perspectives will elevate our work to drive greater impact and successes for client growth.”

    Kaul has over 13 years of experience in the industry, having lent her digital strategies on global mandates across industries for Fortune 500 companies. She is adept at creating media plans that foster growth opportunities for brands – a practice she spearheaded at PHD’s digital planning division out of the Gurugram office. 

  • Vega comforts young girls with #FlauntYourBefikar campaign

    Vega comforts young girls with #FlauntYourBefikar campaign

    Mumbai: Grooming accessories and beauty brand Vega has come up with a #FlauntyourBefire campaign featuring Bollywood actor Ananya Pandey. The brand campaign was launched on the occasion of International Women’s Day.

    Ananya’s zesty campaign reel spells out her #Befikar mantra reflecting a free-spirited and happy-go-lucky vibe centred on embracing one’s true self.

    The brand tells young girls to be comfortable in their skin. “The campaign is all about owning one’s day and attitude by not getting swayed by perspectives catapulted at the speed of light. Rather it’s about celebrating the individual for who she is and what she stands for,” said Vega in a statement.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by VEGA (@vegabeauty)

    “The campaign strives to reinvigorate the equilibrium between the multiple roles played by women in their lives and living their true self,” commented Vega CMO Eiti Singhal. “It emphasises how women can be #Befikar version of themselves and define their ideal of beauty and be comfortable with it.”

    “In a world that’s getting increasingly shadowed by opinions and outlook, it’s time to look within. What you have to prove to you, yourself. With #FlauntYourBefikar, we wanted to shift the needle to be confident and comfortable in your skin,” stated Liqvd Asia’s NCD Sunil Gangras. “We wanted to tell women to squash all expectations and live up to their own, in a unique, #Befikar way.”

  • Sonu Sood stresses on fitness in Krishna’s Herbal and Ayurveda’s first TVC

    Sonu Sood stresses on fitness in Krishna’s Herbal and Ayurveda’s first TVC

    Mumbai: With the pandemic coming into our lives, the world’s focus has been shifting towards good health and immunity. The first TVC from the Ayurveda brand, Krishna’s Herbal and Ayurveda focuses on this very aspect. Featuring the Bollywood actor Sonu Sood, the TVC shows the actor emphasising the importance of fitness.

    The company had roped in the actor as its brand ambassador in June 2021. In this brand film, the actor shares that ‘Fitness mujhe virasat mein mile hai’ and talks about his journey of practicing healthy habits. He recalls how he was driven by fitness and the passion for making something happen in every phase of his life. ‘Sonu beta fit banega, tabhi to super hit banega,” the actor says in the television commercial.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Sonu Sood (@sonu_sood)

     

    “We are delighted to associate with Sonu Sood as he knows the importance of health and how Ayurveda helps in the fitness process. We think he is the best person to feature in our TVC and communicate the brand’s message,” said Krishna’s Herbal and Ayurveda founder Shrawan Daga.

    Founded in 2007, Krishna’s Herbal and Ayurveda, is a Jodhpur-based manufacturer and supplier of Ayurvedic juices, medicines, churna, and herbal beauty products, among other 150 SKUs. With a pan-India presence, the brand plans to expand its business to Poland, the UK, America, and Israel, said the statement. 

    The products are also available at all Ayurvedic and medical outlets across the country and on e-commerce sites such as Amazon, Flipkart, 1MG, BigBasket, JiomMrt, Netmeds.

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  • HUL launches ‘The Bin Boy’ campaign to stress on waste segregation

    HUL launches ‘The Bin Boy’ campaign to stress on waste segregation

    Mumbai: When it comes to waste segregation, most people have accepted its importance but not their own responsibility. Now, Hindustan Unilever Ltd (HUL), via a light-hearted yet powerful film, brings that responsibility to our doorsteps, literally.

    The film titled ‘The Bin Boy’ is made by Ogilvy Mumbai for HUL’s CSR initiative. It revolves around a unique protest by a young boy that garners a lot of attention. The premise and build-up of the narrative are disruptive enough to drive home the seriousness of the message. The video underscores the importance of segregating wet, dry and hazardous waste separately, every day.

    “We needed to find a striking solution to make an unmissable point about the importance of waste segregation,” say Ogilvy India chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha on the thought behind the creative. “While enough people have heard about the need to segregate, it is still a distant, global issue to most. To inspire action, we had to make the issue personal, and do so in an exciting, entertaining way. That’s where we believe this visual disruption of a boy in a bin will capture people’s mind-space. We are also very happy with the way our film director, Buddy, has brought alive the story in such a fun, engaging way leading up to what the boy has to say; which people realise is no laughing matter after all.”

    “The need for urgent action on the issue of waste segregation has never been greater,” says HUL chairman and managing director Sanjiv Mehta. “At HUL, we recognise our role in this context and have been working with leading agencies in the space and the Government to drive what is a simple, positive action that each of us could do. We work towards empowering communities to reach the goal of swachhata and a zero-waste circular economy. Children are the strongest advocates of change in society and are also the strongest drivers. We believe that our latest campaign with a child protagonist will inspire and unite citizens to create a waste-free, greener tomorrow.’’

  • Hyundai encapsulates life journey of Indian women cricketers in new campaign

    Hyundai encapsulates life journey of Indian women cricketers in new campaign

    Mumbai: Smart mobility solutions provider Hyundai Motor India has launched #TheDriveWithin campaign to celebrate the spirit of sports and showcase the inspiring real life stories of four Indian cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. The campaign will capture real events and stories from the lives of the four women cricketers that have had a significant and strong contribution to Indian cricket.

    The four individual films encapsulate one key moment in the lives of Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. Each film individually showcases how a key person in the lives of these young and talented Women cricketers has encouraged, challenged and supported them in their journey to harness #TheDriveWithin.

    The first film showcases Smriti Mandhana’s life story and the genesis of her journey of becoming a cricketer. The film captures the encouragement and support Smriti received to follow her passions of becoming an Indian women cricketer.

    The second film captures the real life story of Shafali Verma and her determination to play cricket alongside boys her age. The film encapsulates the pinnacle of her tenacity when she approaches her father and say’s “Papaji, baal kaat do, balla chalana hai.”

    Taniyaa Bhatia’s true story is chronicled in the third film that portrays her capitalising her height and donning the legacy of gloves to become a wicketkeeper batter. It further showcases her parent’s role in encouraging her towards becoming a wicketkeeper batter by passing on her father’s wicketkeeper gloves to her.

    The final film showcases Jemima Rodriguez on her quest of becoming an Indian women cricketer, with her school principal challenging her to make it to the Indian squad. When she falls short in selection trials, the film showcases her grit to come back even harder and overcome her challenges.

    “Hyundai has shared immense synergies with the Spirit of Sports. Athletes across the globe are driven by passion and commitment, while also undergoing years of gruelling training that enables them to become top performers at the world stage,” said Hyundai Motor India MD & CEO. “Unsoo KimAt Hyundai, we too share this Spirit; developing products and solutions that are built with passion and commitment. #TheDriveWithin campaign, is yet another initiative by Hyundai to inspire athletes with true stories of Indian Women Cricketers, showcasing their grit and determination to succeed.”

    #TheDriveWithin campaign will run from March to April, showcasing Hyundai’s commitment to inspire women athletes and celebrate International Women’s Day, according to the brand.

  • Budweiser 0.0 asserts ‘Kings aren’t made overnight’ in new campaign

    Budweiser 0.0 asserts ‘Kings aren’t made overnight’ in new campaign

    Mumbai: Budweiser 0.0 has announced the launch of its new campaign called ‘Made Over Nights’ featuring actor Siddhant Chaturvedi. Through the campaign, the brand aims to celebrate hard work, determination and inspire consumers by bringing to the fore nuances of Siddhant’s journey.

    To kick off the partnership, Budweiser 0.0 released a film that follows the journey of young Siddhant, spotlighting emotional highlights of his real-life screen tests as he relentlessly pursues his passion. The video shows him anxiously practicing a thank you speech with flashbacks of various people who helped him get through the crazy nights that he spent honing his craft. As the plot unfolds, the anxious Siddhant with a handful of spectators now has a confident demeanor, stepping onto the stage with a room filled with fans cheering him on.

    “In today’s hyper digital world where success is often portrayed as an overnight phenomenon, we have attempted to take a peek into the tireless journey that is success in the real world,” said AB InBev South Asia VP of marketing Vineet Sharma. “This film is our attempt to redefine the hustle and honour the kings ‘Made Over Nights.’  We are delighted to partner with Siddhant Chaturvedi, who precisely embodies this spirit and resonates with Budweiser 0.0’s ethos seamlessly.”

    Adding to this narrative, Siddhant Chaturvedi expressed, “I am often asked by fans on how overwhelming my overnight success has been. This is hardly true! I was honored Budweiser 0.0 found my journey gripping enough to recreate as it seamlessly matches their assertion of success not being an overnight feat but an over nights conquest. I hope my mantra – Hustle Se Haasil inspires young consumers to overcome challenges and find their own ground.”

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