ITV

Category: Ad Campaigns

  • Purplle launches new campaign featuring Sara Ali Khan

    Purplle launches new campaign featuring Sara Ali Khan

    The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position itself as “Har Indian Ka Beauty Destination”. With this it Purplle repositions itself from mass, premium, to super-premium beauty solution for every Indian skin tone and skin type!

    The new campaign brings alive this proposition by showcasing a diverse group of friends, from across the country, who find their perfect match on the beauty e-commerce platform. Brand ambassador Sara Ali Khan, dressed in a Manish Malhotra outfit, encourages girls to fearlessly explore their beauty needs and embrace their diversity.

    The campaign went live across Sara Ali Khan’s social platforms and will be further amplified across languages and distributed via digital and social channels.

    With over sixty thousands products from over thousand brands, catering to the diverse needs of every Indian, the brand encourages women to indulge and add to their cart, everything they heart.

    It also allows consumers to avail personalised recommendations while shopping on Purplle.com. If needed, they can opt to return products through a unique two-day return policy.

    Today, women across the markets seek personalized beauty solutions that appeal to different skin tones and types.

    Purplle’s propriety Beauty Intelligence Suite uses artificial intelligence and machine learning to decipher thousands of keywords, which include brands, ingredients, skin types, benefits, categories, and special attributes. With this, Purplle has made trending beauty products accessible and affordable.

    At Purplle, there is a beauty product for every Indian, from mass, premium, to super-premium. Bringing this to life through the campaign, Purplle.com chief business officer Nippun Aneja said, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions, and textures can influence a consumer’s journey. Today, with digital breaking access barriers, the beauty experience is full of personalized solutions.”

    “Powered by a strong technology backbone, Purplle caters to the many requirements of consumers with a plethora of offerings and trending products. Our strong positioning encourages women to explore the pleasures of beauty, with a wide range of genuine certified products delivered across eighteen hundered pin codes. With this, we truly are Har Indian ka Beauty Destination,” he added.

    Speaking at the launch of the campaign, brand ambassador Sara Ali Khan said, “The Purplle world is all about having fun with beauty, experimenting, and finding your perfect match. From luxury products to daily basics, I have always turned to Purplle for my beauty needs, and I am proud to say that Purplle sirf Sara ka hi nahi, Har Indian ka Beauty Destination hai! I hope many young girls can resonate with our campaign and, whatever their definition of beauty, they can truly indulge in all that they hear on Purplle. For the campaign, we brought alive the brand’s personality of being trendy, yet super fun and relatable”

     

  • Zepto hits a six at IPL with its new campaign

    Zepto hits a six at IPL with its new campaign

    Mumbai: The grocery delivery app Zepto has launched its latest brand campaign at the IPL which made it the most talked about brands. Created by L&K Saatchi and Saatchi, the campaign is rooted in the fact that time is seen as an expandable commodity in India.

    Whether it’s waiting for your food at a restaurant or to board a flight, Indian Stretchable Time is something we’ve all experienced. Zepto stands apart with its proven track record of always delivering within the time committed.

    It brings alive this idea in a surprising way using three famous singers – Kailash Kher, Shankar Mahadevan and Usha Uthup to drive home the point. The campaign features them in unusual roles where they literally stretch time in their own inimitable style. And hence make the point for Zepto, and its on-time delivery promise.

    “Our consumers lead busy, fast-paced lives. At Zepto, through our on-time delivery promise and at the back of our exceptional tech, we constantly strive to let them know and reassure them that we value their time,” said Zepto chief marketing officer Amritansu Nanda. “This campaign, featuring some of the most iconic pop-culture voices of the country, brings alive our proposition of quick delivery and strikes the right chord with our core TG through relatable entertainment. It is also a critical milestone in our journey towards becoming synonymous with quick-commerce in India.”

    L&K Saatchi and Saatchi Jt NCD Kartik Smetacek commented, “It’s often said clients get the work they deserve. Zepto is case in point. From scripting these, to presenting them, to producing them, working on the campaign was an absolute pleasure, with the agency and client working as one team completely committed to the end product. I think the results speak for themselves.”

    Zepto is now available beyond Mumbai, Bengaluru, Delhi and includes Gurgaon, Chennai, Hyderabad, Pune and Kolkata, according to the statement.

  • McDowell’s No. 1 launches #No1YaariCheers campaign to unite IPL fans

    McDowell’s No. 1 launches #No1YaariCheers campaign to unite IPL fans

    Mumbai: McDowell’s No. 1 has launched a cheerful campaign #No1YaariCheers that intends to unite IPL fans and create delightful Yaari moments. It will add a fun and energetic twist to the regular cricket viewing experience.

    The campaign conceptualized by DDB Mudra, features IPL players such as Virat Kohli from Royal Challengers Bangalore, Yuzvendra Chahal from Rajasthan Royals, Kieron Pollard from Mumbai Indians and many more, to bring alive the stadium action on the screen.

    Speaking about this association Diageo India’s executive vice president and portfolio head, marketing Ruchira Jaitly, said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these 6 iconic teams.”

    “Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No.1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership,” he added

    Commenting on the campaign, DDB Mudra’s executive creative director- west Neeraj Kanitkar said, “No.1 Yaari, six of the biggest IPL teams and 18 superstars deserve a grand platform. #No1YaariCheers is just that. A new language of Yaari that fuses what yaars do – from showing support to inspiring to teasing to provoking to badgering and everything in between – support, inspire, tease, provoke, badger – with the language of cricket. With the cricketers not having so much activity but simply expressing their Yaari for each other, they brought their style to the cheering/chanting. Making for entertaining shoots and an exuberant bunch of films.”

    DDB Mudra executive vice president and business partner Sujay Ghosh added, “Chants (Cheers) connect people and help form stronger bonds with their group of friends and fans. We took this insight and developed a campaign which can play a role in culture during this cricket season. McDowell’s No. 1 has always stood for bonds of friendship. And cheers have always brought fans together and made their fandoms epic, we mounted our idea based on these two inputs and created a new language for fans and friends to enhance the engagement and celebration for this cricket season across languages and regions.”

    The campaign is currently live across digital platforms such as Disney+Hotstar, YouTube, mCanvas, Facebook and Twitter.

  • Otrivin unveils its new campaign ‘Life’s a Struggle’

    Otrivin unveils its new campaign ‘Life’s a Struggle’

    Mumbai: Nasal decongestant spray brand Otrivin has launched a new campaign called ‘Life’s a Struggle’ that highlights the impact of a blocked nose on everyday life moments. The campaign is a series of four films that emphasis on everyday struggles when breathing is impacted due to a blocked nose.

    Otrivin Oxy Fast Relief is a leading nasal spray brand that provides fast relief from blocked nose and therefore helps consumers get back to these important life moments quickly.

    “While sleep is one of the biggest moments that gets disrupted when one has a blocked nose, people also find it difficult to concentrate on work/study, eating food becomes a struggle and some tend to become cranky and cannot enjoy the time spent with their loved ones due to a blocked nose,” said the brand.

    The campaign introduces a creative device that is based on an instinctive behaviour of trying to unblock their nose which drives relatability and memorability.

    “Otrivin’s purpose is to enable consumers to breathe their best and Otrivin Oxy Fast Relief provides a quick solution to unblock the nose and therefore end the consumer’s discomfort,” commented GSK Consumer Healthcare marketing head Anurita Chopra. “Through this campaign, Otrivin is trying to empathise with the consumer and urge them to opt for a fast relief solution from blocked nose. It is simple, effective and non-messy!”

  • TTK Prestige challenges gender roles in kitchen with #CookingHasNoGender campaign

    TTK Prestige challenges gender roles in kitchen with #CookingHasNoGender campaign

    Mumbai: TTK Prestige has launched a new campaign on Mother’s Day that echoes its progressive views of gender roles in the kitchen. Titled #CookingHasNoGender, the campaign conceptualised by 22feet Tribal Worldwide intends to make Indian kitchens gender-neutral by bringing men into the fold. The marketing campaign will run on all major social media platforms.

    “For a long time, advertising for cookware brands has featured women front and centre in the kitchen because of stereotypes that expect them to fulfil that role in the family. This new campaign reflects the dynamics of a modern family where cookware is for anyone to cook and feel more comfortable in the kitchen regardless of gender,” said the brand in a statement.

    The film opens with a young boy learning to cook from his father, who insists on teaching him the effort that goes into making a simple meal. Tired, the boy asks if it’s necessary to learn cooking. The father imparts a simple lesson that everyone should learn how to cook.

    ‘‘As a brand with a legacy of over 66 years, mothers have always had a special place in our hearts. TTK Prestige shares a strong bond with them through our range of innovative products that eases their lives in the kitchen,” said TTK Prestige deputy general manager Ankur Agarwal. “Through the narrative in the campaign, TTK Prestige endeavours to capture the little things that make family time so meaningful and endearing. This campaign strongly endorses aspects such as love, togetherness and food, which fuels closeness in a family. As a brand that is relatable to current times, we believe that #CookingHasNoGender.’’

    “Progress cannot be limited to the fringes, it has to be mainstream. And we are proud to see brands like TTK Prestige wanting to drive progressive narratives,” commented 22feet Tribal Worldwide EVP and national head of business Ken Sekhar. “We are fortunate to work with a company that partnered with us to push the envelope on inclusive and diverse communication. The result of that relationship is what you see in this campaign.”

     

  • Cadbury 5 Star launches digital campaign, chooses the third umpire as its brand ambassador

    Cadbury 5 Star launches digital campaign, chooses the third umpire as its brand ambassador

    Mumbai: The iconic brand from Mondelez India, Cadbury 5 star has signed up the third umpire as its brand ambassador and has launched its latest campaign for IPL season.

    By crowning third umpires the #DoNothingLegend of cricket, the campaign celebrates these true icons – the ones who make the least moves, but the most impactful ones.

    The brand also launched its digital campaign where the brand installed a 12 ft holographic statue of the well-known umpire, CK Nandan at the Marine Drive, which was met with a lot of curiosity from the crowd gathered at the spot. Open to visitors on 2nd and 3rd May, the statue displayed the significance of the campaign idea on a plaque with the objective of creating a unique experience and engagement touch point for people who can pay their tribute to the legend as well.

    Additionally, the brand has also unveiled a digital film supported through a 360-degree marketing plan spread across platforms such as YouTube, Facebook and Hotstar.

    Speaking about the campaign Mondelez India vice president Anil Viswanathan said, “Today IPL has become synonymous to cricket and with #DoNothingLegend, our aim is to shine a spotlight on the real legends, the game changers, who make historic decisions in these matches – the third umpire. They hold the power to make or break a match, whilst silently seated in a room, giving people the feeling that they are doing nothing at all. Cadbury 5 Star has always applauded the unimaginable results of doing nothing, and this campaign is no exception. This one-of-a-kind activation coupled with 360-degree efforts reiterates Cadbury 5 Star’s brand persona of being witty. The campaign speaks in a language that best resonates with the youth, who remain major followers of the sport.”

    ‘’IPL is core to our target audience, however landing our message of ‘Do Nothing’ on such a high octane event was close to impossible. This is a great example of finding the right targeting moment and working with partners to leverage it. Be it people watching the match online, people reading about the match, people discussing the match, or people watching the match with their friends. Every touchpoint will be celebrating the Third Umpire moments with 5-Star,” said West Wavemaker India chief client officer head Shekhar Banerjee.

    Ogilvy India’s chief creative officer Sukesh Nayak added, “This IPL we aimed to establish a connection with the Youth by further strengthening the “Do Nothing” proposition by celebrating and turning the third umpire into an iconic symbol that says, “Doing nothing is everything” and that’s how we became the first brand to make the Third Umpire a brand ambassador.”

  • Unacademy’s new campaign highlights role of mother as first teacher

    Unacademy’s new campaign highlights role of mother as first teacher

    Mumbai: The edtech learning platform, Unacademy has launched its new campaign celebrating motherhood titled ‘Meri Pehli Academy’. The film commemorates the role of every mother as the first teacher, educator in every child’s life.

    Conceptualised by Ogilvy, the film showcases the story of a young student – Bulbul, who is moving to a new city to live alone. It highlights how her mother has come along to help her set up the place, guiding her to do things on her own, testing and mentoring her to live her life independently. The heartfelt appreciation soon turns into a deeper realisation, as Bulbul begins to see her mother as her first academy.

    The film outlines several instances which reinforce the subconscious learnings from the mother. When the mother asks Bulbul to make ‘chai’ – Bulbul learns the whereabouts of items in the kitchen and it is a metaphor for learning how to fend for yourself. When Bulbul starts unpacking her room, her mother hands her the box opener, highlighting how she is equipping Bulbul to start the new journey.

    Speaking on the launch of the film, Unacademy’s partner & chief marketing officer, Karan Shroff said, “Throughout our formative years, our mother figures teach us several valuable life lessons. For most of us, we do not realise during our entire lifetime, the pivotal role they play in our lives, which is that of our first educator, our first Academy.

    “This year, we are commemorating the learnings we all got from our #MeriPehliAcademy with the hope that the message resonates with all our learners. It also conveys Unacademy’s promise of being a lifelong ally to learners at every step of their journey along with their mother,” he added.

    Ogilvy’s chief creative officer Puneet Kapoor said, “A mother is our first teacher and our first school. From learning our first lessons from her, we also learn valuable life lessons. A mother is the foundation to a child’s being, her/his pillar of strength. The role that a mother plays in a child’s life, can’t be paralleled by any other human relationship. This was the genesis of the wonderful idea of the film:Maa- #MeriPehliAcademy.”

  • Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Mumbai: Fashion and beauty destination Shoppers Stop has launched its digital campaign #CoolMoms this Mother’s Day. This brand campaign focuses on the unexplored side of millennial mothers, who are liberal, progressive, and open-minded.

    “The #CoolMoms campaign reflects how mothers inspire and encourage their children to be their true selves. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide,” said the statement.

    This digital film is based on multiple real-life situations that push the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late-night video games, it leaves the child surprised by mother’s friendly, lighthearted, and cheerful side.

    “The unconditional love by mothers is irreplaceable and invaluable. While the core theme of the day resonates with love and affection, this year we wanted to take the campaign a notch higher,” commented the customer care associate and chief of marketing and communication Shwetal Basu. “Motivated by real-life situations, the Cool Moms campaign, brings out the progressive relationship between a mother and child that has evolved with time. While mothers have been the epitome of compassion and care since time immemorial; today’s generation of mothers are setting new benchmarks. They are empathetic, evolved, witty, and easygoing! All these are well-captured in the films conceptualized to showcase Cool Mom campaign.”

  • BBH crafts a new marketing campaign for Kraft Heinz

    BBH crafts a new marketing campaign for Kraft Heinz

    Mumbai: BBH has launched an exciting new campaign for Kraft Heinz’s latest offering, specially made for India – Heinz Tomato Twizt. The campaign is inspired by Kraft Heinz’s purpose – ‘Let’s Make Life Delicious.’

    The 360-degree campaign created and executed by BBH India includes two films for TV and digital, OOH, OTT integrations, and social media outreach.

    “Heinz Tomato Twizt is a one of its kind innovation made with quality tomatoes and Heinz’s secret spice mix – keeping in mind the Indian consumer’s taste and preferences and to suit the Indian palate,” said the statement.

    “We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite,” said BBH India executive creative director Aarti Srinivasan. “Enter last night’s cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong. So, to all the bad cooks out there, don’t fear experimenting in the kitchen. Heinz is here to rescue.”

    “Our campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life. We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food,” commented Kraft Heinz MD Asia trading Rafal Walendzik.

  • Tanishq, Talented launch new campaign to inspire moms and break stereotypes

    Tanishq, Talented launch new campaign to inspire moms and break stereotypes

    Mumbai: Tanishq has launched its latest campaign ‘The Interview’ ahead of Mother’s Day. Conceptualized by Tanishq and Talented, the two-minute slice of life film attempts to break stereotypes around maternity break and showcases an apt description of ‘Life’s Boot Camp’ through the eyes of a new mother.

    Created in partnership with Superfly Films, it strives to strike a conversation with new mothers as it shines the light upon progressive womanhood by celebrating the inherent leader in every mother. A maternity break teaches a woman to lead by instinct, and trust her own decisions, even when she often feels overwhelmed by advice received by others. It is only in this special phase of life that a woman really masters the art of time management and constant prioritization while she juggles multiple roles and responsibilities both personally and professionally.

    The film protagonist, Radhika, is a young mother and a promising candidate with charisma and a whole lot of rich experience. She is just back from her maternity break as she appears for a job interview. The interviewer is curiously surprised by the mention of ‘Life Boot Camp’ on her resume, even as she describes it beautifully just like any other job experience and the responsibilities that she might not even let go of. However, the interviewer’s decision was a little divided!

    Speaking on the launch of the film, Titan’s General Manager-Marketing, Ranjani Krishnaswamy said, “The woman of today is seeking to express herself with honesty and authenticity to confidently celebrate her realities. She’s thriving in her vulnerability while rising in her power to change her world. The brand believes these powerful stories build positive momentum in cultivating a world of equality and adding to her self-growth. This film is an ode to women who challenge set narratives and inspire many others to follow the change.”

    Titan’s Head-HR, Retail and Corporate said, “Work teams with better women representation bring high value to organizations. But this is not the only reason for Titan to embark on this journey. The purpose behind taking this step was that we thought it was innately the right thing to do. In the last three decades, we have built a foundation by increasing our gender representation across managerial levels, strengthening diversity enabling processes and building a culture of inclusivity. But we do not settle here. Titan is striving to continue improving women’s representation and create a culture where we make sure women receive all the required support from the organization in their journey as a mother with flexible and supportive policies”.

    Speaking on the film, Talented’s Founding Member and Creative Binaifer Dulani said, “Studies reveal that it will take at least 136 years to close the global gender pay gap, and one of the biggest factors for this is the lack of representation of women in senior leadership. We need more workplaces to see beyond the dominant culture and create equity for women so that they can make their comeback. There is no parallel to the thought differentiation and unique life experiences mothers bring to the table, yet they are constantly on the back foot when they want to make a comeback after a maternity break. Through this campaign, we want to inspire organisations to take affirmative action towards retaining and hiring mothers, and we want to inspire mothers to claim their maternity breaks as what it is – a boot camp in life and leadership”.