ITV

Category: Ad Campaigns

  • Rasna rolls out a new influencer campaign designed by Django Digital Crafts

    Rasna rolls out a new influencer campaign designed by Django Digital Crafts

    Mumbai: Rasna on Thursday launched a new influencer campaign on Instagram to bring back everyone’s favourite summer cooler Rasna in a new avatar; remixing the old and iconic ‘I Love You Rasna’ jingle into an exciting new song to groove to.

    The brand, in association with their digital partner – Django Digital, collaborated with music composer Mayur Jumani to flip the iconic ‘I Love You Rasna’ tagline into a fun and upbeat song with glass harps and other elements. The campaign kickstarted with mom celebrities and influencers dancing to the tunes of ‘I Love You Rasna’ and sharing their Rasna stories on their Instagram handles. Renowned celebrity mom figures like Neha Dhupia and Soha Ali Khan Pataudi can be seen grooving to the song. Apart from celebrity moms, the brand also partnered with influencer moms to reach their desired target audience.  

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Rasna (@rasna_international)

     

     

    https://www.instagram.com/reels/audio/3142231602706246/?hl=en  

    To make the campaign more engaging, people were asked to record a video of them dancing to the song using #YehRasnaKaVibeHai. The contest received a whopping response with entries coming in from all parts of India and making the contest an instant hit. The best dance video stands a chance to win free Rasna hampers for the entire year!  

    Rasna has always been a household name, especially during summers when the brand gives its customers a little bit of relief from the scorching heat. The brand has an emotional connection with its customers and to keep that relationship alive, they decided to adopt the new age medium where their customers are present. This is when the need to remix the much-loved and iconic ‘I Love You Rasna’ tagline came into being.  

    Speaking of this campaign, Django Digital co-founder Shivang Shah said, “It has been a pleasure to work with a legacy brand like Rasna. Times have changed since we first heard the iconic ‘I Love You Rasna’ tagline and saw the evergreen advertisement on our televisions. To bring out the same emotions by adopting the new-age marketing strategy was a challenge we were willing to take on. We realised that this campaign was a success when moms in our neighbourhood were found grooving to this audio tune and sipping on Rasna with their children. The campaign has already garnered a reach of over 1m+ views and has created an engaged mom influencer community on Instagram. This just goes on to prove that Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market.”

  • Spice Money & Religare broking launch new campaign ‘Demat Zaroori Hai’

    Spice Money & Religare broking launch new campaign ‘Demat Zaroori Hai’

    Mumbai: The leading rural fintech company, Spice Money, has launched a digital TVC in partnership Religare Broking (RBL). The partnership aims to provide rural citizens with equitable access to investment opportunities, thus, taking a step further in bridging the rural-urban divide and augmenting financial inclusion.  

    The TVC highlights how rural citizens can get assistance to open a free of cost Religare demat accounts from their nearest merchant or kirana store served by Spice Money Adhikaris, and the importance of these accounts as a primary requisite for investments. The TVC, with its essence rooted in rural India, ties together the ground-level aspirations of a young Bharat, the ease of opening a demat account, and the many financial opportunities and resultant financial prosperity that a demat account can pave the way for.

    The TVC showcases a discussion among three friends outside a local shop. It highlights one of the three as financially more aware, with the know-how of demat accounts and investment options. Through the discussion, he explains to the other two how investments are important and a demat account is a primary requirement before investing in market-linked opportunities. When the two friends ask how they can open a demat account, he points them towards the store behind them, run by a local Spice Money Adhikari who tells them how anyone can now open a Religare demat account, assisted by any Spice Money Adhikari, completely free of cost. The film concludes with the three friends talking about how with a plethora of investment options, a demat account is the best possible way to start the journey towards financial prosperity.

    Speaking of this association, Spice Money SVP and head of marketing Kuldeep Pawar said, “Spice Money is dedicated to being a part of the journey of financial inclusion that the country has set upon. With the ten lakhs strong Spice Money Adhikari network serving more than 18,000 pincodes in India, we have now partnered with Religare Broking, one of the leading securities firms, to truly democratise the opportunity for investments. Our new digital TVC showcases this partnership and highlights how it will bring to the citizens of Bharat, a plethora of investment opportunities, hitherto available mostly to urban India, as we work towards our commitment in bridging the rural-urban divide.”

    Religare Broking executive vice president of digital, product and marketing Ashley Almeida said, “We are delighted to join hands with Spice Money, a brand that has been leading the financial services revolution in rural India, to bring a diverse portfolio of investment opportunities to the last mile of the country. We firmly believe that this association will pave the way toward financial freedom for the rural citizens of India and contribute towards further financial inclusion.”

  • Nyumi partners with Kriti Sanon for their first-ever brand campaign

    Nyumi partners with Kriti Sanon for their first-ever brand campaign

    Mumbai: The leading wellness brand Nyumi has rolled out its first-ever brand campaign, #BiteMe featuring bollywood actress Kriti Sanon. The campaign is executed by creative agency 82.5 Communications.

    With this campaign, Nyumi encourages women to not get used to their everyday problems, but to take them on, with a delicious comeback! It brings to the forefront the spirit of the unstoppable, energetic, and independent women who are ready to take on life with a bold attitude. The new campaign will go live across digital, social & retail platforms.

    Today’s women have too much to balance in their busy life. This leads to issues like lack of sleep, stress, UTI, hair fall, and dull skin that takes a toll on their overall wellbeing. In the new campaign, Kriti Sanon says #BiteMe to all these problems and hello to delicious nutrition every day.

    Speaking about the campaign, Nyumi CEO & founder Ananya Agarwal said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

    Talking about launching the campaign with Kriti, she said, “We are very excited to partner with Kriti for this campaign. She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, Kriti has also been a Nyumi customer long before she partnered with us. We have really enjoyed collaborating with her on this campaign and I hope the audience also enjoys watching the films as much as we have enjoyed making them.”

    Speaking about the campaign, Kriti Sanon said, “I am very excited to be working with Nyumi! It’s coincidently a brand that I have been using for some time now, and I really like their products! So it’s nice to be endorsing something that you actually like consuming and believe in!”

    Talking about their association with Nyumi, 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritise their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”

  • Kurkure rolls out new campaign for its brand new flavour ‘Chatpata Cheese’

    Kurkure rolls out new campaign for its brand new flavour ‘Chatpata Cheese’

    Mumbai: The quirky snack brand, Kurkure, has unveiled an entertaining new TVC campaign to introduce its latest flavour innovation ‘Kurkure Chatpata Cheese’.

    Crafted by the creative agency Wunderman Thompson, the campaign is not limited to a TVC, but will also be brought to life through a robust 360-degree surround campaign across multiple platforms and an engaging social media initiative for its fans.

    Expressing the magic of fusion, the TVC opens with two families, one Indian and the other a foreigner, discussing their children’s love marriage. The Indian boy’s mother, who is skeptical of their union expresses her displeasure to her son, claiming that he would be better off marrying someone from an Indian family. While doing so, she offers the girl’s parents some Kurkure Chatpata Cheese, but instead tells them in English that she’s proud of her son’s choice. That’s when the ‘chatpata’ twist kicks in and the girl’s mother playfully responds, “chal jhoothi!”, shocking everyone in the room.

    With smooth international cheese and masala ka twist, the new permanent flavour stems from the globally successful cheetos crunchy cheddar jalapeño flavour.

    Kurkure’s latest offering embraces India’s growing affinity for dairy-flavoured snacks. The never-seen-before fusion flavour extends the brand’s play beyond the classic ‘masala’ flavour, which is unheard of in the collet category. The all-new Kurkure chatpata cheese aims to create curiosity amongst the Indian youth with its unique combination of international cheese and Indian ‘chatpatapan’ that is just ‘two much fun’.

    Speaking about the TVC, PepsiCo India Kurkure associate director- brand marketing  Neha Prasad said, “For over twenty years, Kurkure has been the family-entertainer that adds a spark of quirky masti into the daily lives of its consumers. We keep our consumers at the heart of everything we do by creating campaigns that illustrate unconventional, yet relatable modern Indian family moments. Our latest TVC intends to transform any family moment into an entertaining one with our new Chatpata Cheese fusion flavour that is truly ‘videsi mein desi chatpatapan’!”

    Expressing her thoughts on the campaign, Wunderman Thompson senior vice president Ritu Nakra said, “Kurkure now brings alive an irresistible new flavour by dramatizing the fusion of India’s favourite masaledar crunch with an International cheese flavour. Watch how ‘videsi mein desi chatpatapan’ will make a perfect snack in the new ad campaign.”

  • Motorola g82 5G enters the market with new campaign #billioncolours

    Motorola g82 5G enters the market with new campaign #billioncolours

    Mumbai: Motorola has launched a new campaign #billioncolours for all-new motorola g82 5G. The campaign is conceptualized and executed by by 21N78E Creative Labs and will be handled from their Gurugram office.

    The product is disrupting the category with a flagship 10-bit billion colour 120Hz pOLED display. It’s also packing India’s first 50MP OIS camera in the segment and a powerful Snapdragon 695 5G processor. Continuing to highlight the benefits of the 10-bit pOLED display, the motog82 highlights the brilliant colours in a clutter-breaking way for the category!

    Elaborating on the campaign, Motorola India head of marketing Shivam Ranjan said, “Our moto g franchise stands for democratizing technology by making premium features accessible to more consumers. The moto g82 5G does just that by being the first in its segment to bring a flagship grade, billion colour 10-bit pOLED display to Indian consumers for an ultra-immersive viewing experience. With such a feature to tout, nothing but a visual spectacle would do. Hence this campaign is designed to immerse our consumers and bring the billion colours to life in a way that is atypical for the category.”

    Commenting on the partnership, 21N78E Creative Labs COO Navin Kansal said, “Given the key focus of the product, we wanted our consumers to experience the sheer visceral thrill of what the display could do. The films were driven with the intent to create an ASMR like experience. What made it satisfying was that all of it was shot as LIVE action without any CG, thereby making for a more authentic vibe to the overall aesthetic.”

  • OYO releases new summer break campaign

    OYO releases new summer break campaign

    Mumbai: OYO has launched its latest summer campaign, ‘Don’t let their summer break, break you!’. The campaign will go live across multiple channels including press ads, OOH, radio, digital films, and OYO’s social media channels.

    Similar to OYO’s recent ‘Assi Reach Gaye’ campaign, this campaign takes cues from consumer insights, highlighting children’s typical summer behavior with the only way out — heading for a summer vacation

    The campaign is carried out based on OYO’s internal consumer study. As per OYO’s study, 82 percent of parents said they have a difficult time juggling work and keeping children occupied during summer breaks. Further, the study highlights that over 65 per cent of Indians shared intent to plan vacations with their kids this summer, after two consecutive years of lockdowns during summer breaks. In such a situation, taking a summer vacation is a win-win for both – parents and the kids.

    This consumer insight also became the genesis for OYO’s latest summer campaign – Don’t let their summer break, ‘break you’ which highlights every parents’ dilemma — prioritising work while keeping kids entertained. The campaign brings to life children’s yearning for a summer break through quirky animated characters. The campaign is set to go live across multiple channels such as print ads, outdoor hoardings, radio channels, digital ads, CRM and OYO owned social media channels. Over the month, the campaign will go live across various cities such as Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad.

    OYO SVP & head of global brand Mayur Hola said, “Kids have been stuck at home for the majority of the past two years. Summer vacations are all about playtime for kids. Not so much for parents though. They’re on edge, juggling between zoom calls and impatient children who are dying to head out. That’s why our latest campaign shares a friendly reminder with parents; take a trip as much for yourselves, as for the kids. From Assi Reach Gaye to now, our effort has been to widen the pool of people who consider an OYO, when looking to take a break right next door or in a land far far away. And it’s leading to some super cute output.”

  • Father’s Day: CEAT highlights in its #OneManManyRoles campaign father-daughter bonding

    Father’s Day: CEAT highlights in its #OneManManyRoles campaign father-daughter bonding

    Mumbai: CEAT launched a new campaign #OneManManyRoles to celebrate the various roles fathers play to ensure their child is always safe.

    Executed by Kinnect, the campaign resonates with the brand’s commitment to providing tyres that cover all the bases, are dependable, versatile, and stand for quality that inspires confidence.

    The campaign film highlights many different hats that are donned, both literally and figuratively, by the caring father of a young daughter. There are several father-daughter moments shown in the film  – whether it is the father chauffeuring her as she continues her shopping spree and anxiously waiting outside to pick her up from a late night party, or being a sleuthing father who is curious to know her date’s name. He’s the one exhorting her to work harder when she falls short in a competition, or sharing the joy of her success, and is simply being there for her at every step.

    A father’s resolute shouldering of these different roles, which is being celebrated by CEAT through this campaign, is also mirrored in CEAT’s continuing endeavour in providing a solid, reliable and safe drive with SecuraDrive SUV Tyres.

    CEAT COO Arnab Banerjee said, “Father’s Day was an appropriate occasion for us to laud the many roles that a father plays to provide the support that his children need. We, at CEAT, are dedicated to playing our own role for our customers in making sure that our tyres provide the same level of confidence that a dedicated and caring father inspires in his children.”

    Speaking of the campaign, Kinnect executive creative director Ashish Tambe said on the release of the film, “If the role of a father in a child’s life had to be expressed in two words, it would simply be – Being There. And often, this ‘being there’ is just assumed by default.  We’ve shed light on the diverse roles that fathers play to make sure they are always there for us. The film then connects how brand ‘CEAT’ plays a key role to facilitate Dads in ensuring safety, as they juggle these roles.”

  • Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mumbai: Mamaearth has rolled out a new TVC the Onion range with Sara Ali Khan & Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall.  

    Conceptualized by Korra Worldwide, the TVC highlights the benefits of onion in its shampoo. The TVC is a 35 second video that iterates the brand story in a crisp and impactful  manner.

    The ad film is a simple yet  powerful representation of the brand’s philosophy and product proposition of goodness inside.

    It opens with Sara entering and seeing her friend, played by Vihaan, sitting at the dining table with a lot of onions in front of him. She  mockingly calls him ‘Onion ki Dukaan’ referring to the quantity of onion around him. Fussing and complaining about hair loss and concluding that he has performed an extensive search for the solution  and onions are the most effective solution for hairfall. Sara interjects appreciatively saying, ‘Maa ka  nuskha’ (Moms recipe) and Vihaan adds that he will make a hair mask out of the onions and apply that  on his hair along with onion juice. Sara confidently takes out the Onion Shampoo from her bag and  gives it to him. She then moves to the benefits of Mamaearth Onion Shampoo with the claim of  reducing hairfall upto 60 per cent in four weeks.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “Onions  extract has been an age-old remedy for hair fall and has been used in our household for generations.  While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and  cumbersome. At Mamaearth, we realize the importance of these traditional recipes and are bringing  together the best of nature and science, in convenient yet effective solutions for skincare and haircare  needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and  they come forward and choose nature’s goodness with us and our products.”

    Speaking of the campaign, Korra founder and director Gaurav Nabh said, “It’s not every day that one  gets to work on ideas where the main protagonist is not just the celebrity but the ingredient, in this  case, the Onion. Our latest work on MamaEarth Onion Shampoo helps build on this insight through an  everyday slice of life story, where consumers struggle to find practical & doable solutions to their hair  loss problems, told beautifully by Sara Ali Khan. With this campaign, we continue to showcase  MamaEarth’s promise of bringing to life age-old and proven natural solutions passed on from  generations yet delivered in a modern avatar. Looking forward to more great work together and  helping MamaEarth build a deeper connection with the consumers.”

    Korra CCO Deepak Kumar added, “They say best friends are people who make your problems, their  problems. And you always trust your friend for that. With Sara, we are appealing to a much younger  and very aware audience. So, we wanted to make the film as simple and relevant as the panic call you make to your best friend when you need a solution when everything else fails. It’s a light-hearted conversation between two friends, showing the modern take on Onion as the obvious solution to hairloss.”

  • TenderCuts rolls out father’s day campaign #madebydad

    TenderCuts rolls out father’s day campaign #madebydad

    Mumbai: Omnichannel meat and seafood D2C brand TenderCuts has rolled out a campaign for father’s day with cricketer Dinesh Karthik and chef Sanjay Thumma. The campaign was conceptualized in-house, and no agency was involved. It evokes a sense of nostalgia while cherishing the contributions of a father.

    As a part of the campaign, TenderCuts engaged with its customers on all social media platforms, encouraging them to share their unforgettable personal memories with their father. The best three videos will be awarded with a mini cricket bat autographed by Dinesh Karthik.

    The brand has released a video that revolves around Cricketer Dinesh Karthik sharing a short story about his experience on father’s day every year. He shares that every year on father’s day, his father would prepare mutton biryani for the family. This year, he plans to emulate his father by preparing a delicious mutton biryani himself. The video continues with Dinesh Karthik mentioning that he ordered fresh mutton from TenderCuts that is antibiotic free with the FSSAI and other safety certifications in place, which was also freshly cut only after the order is placed.

    https://www.youtube.com/shorts/OGrcsjFIeC0

    https://www.youtube.com/shorts/WnmSB8FuBto

    It continues with him reminiscing about how much he enjoyed his father’s mutton biryani and how his father wished the local markets were cleaner. The commercial ends with a scene of Dinesh Karthik enjoying a meal of biryani with his father.

    TenderCuts chief marketing officer Aruna Jathar said, “Fathers have always been characterized as sacrificing but are never acknowledged. This year, we wanted to showcase the caring aspect of a ‘father’ in his role to provide only the best for his family. This story comes alive with a real-life experience of our very own Dinesh Karthik. TenderCuts celebrates every father this Father’s Day through this story.”

  • Bajaj Allianz Life Insurance launches personal finance education campaign

    Bajaj Allianz Life Insurance launches personal finance education campaign

    Mumbai: Bajaj Allianz Life Insurance has launched an educational initiative under the theme “Life Goal Mantras”. The campaign aims to simplify personal finance and insurance concepts collaborating with content creators.

    Every episode, in this short-format video series, focusses on a single personal finance concept simplified by the influencer in an engaging manner. Bajaj Allianz Life Insurance’s ‘LifeGoal Mantras’ campaign videos will be available on the social media pages of the company and the influencer.

     

     

    Starting with influencer Aiyyo Shraddha, the initiative simplifies several financial concepts including Rule of 72, equity allocation formula, size of insurance cover, 10-5-3 investment allocation thumb rule, and many more.

    Commenting on the educational initiative, Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “One of the challenges driving personal finance awareness is the seemingly complex concepts and jargons. Through the initiative, Life Goal Mantras, we aim to leverage social media influencers to educate and advise the newer generation of investors, about key personal finance concepts in a manner that aids easy comprehension and strengthens resonance with the brand.”