ITV

Category: Ad Campaigns

  • Chinese Wok storms into Kolkata with a CGI-powered ‘Noodle Storm’ campaign

    Chinese Wok storms into Kolkata with a CGI-powered ‘Noodle Storm’ campaign

    MUMBAI: Chinese Wok has made a sizzling entrance into Kolkata, unveiling a cutting-edge CGI campaign that captures its rapid expansion across India. Known for serving bold and flavour-packed desi-Chinese cuisine, the brand has now set its sights on a city with a rich legacy of Chinese food lovers. And what better way to make an entrance than with a ‘noodle storm’?

    The campaign video features a striking visual—a dynamic whirlwind of noodles illuminating the Indian map—symbolising Chinese Wok’s 220+ locations across 35+ cities. More than just a stunning visual, it encapsulates the brand’s relentless growth and commitment to serving top-notch desi-Chinese food at affordable prices.

    Blending technology with culinary passion, the CGI-led campaign reinforces Chinese Wok’s energetic and youthful personality. The ‘noodle storm’ is more than just a marketing gimmick—it’s a metaphor for the brand’s rapid expansion and its ability to bring people together over a shared love for bold, fiery, and umami-packed flavours.

    Lenexis Foodworks founder & director Aayush Madhusudan Agrawal expressed his enthusiasm for the campaign, “At Chinese Wok, we have always believed in blending innovation with tradition to create an unparalleled dining experience. Our journey has been about more than just expansion—it’s about redefining how desi-Chinese cuisine is enjoyed across India. The ‘noodle storm’ is a visual representation of this journey, symbolising our passion, rapid growth, and deep connection with food lovers nationwide. As we step into Kolkata, a city with a deep-rooted love for Chinese cuisine, we are thrilled to introduce our signature dishes to an audience that truly appreciates diverse flavours.”

    The launch of Chinese Wok in Kolkata is a significant milestone, not just for the brand but for the city’s bustling food scene. From crispy honey chilli potatoes to spicy Sichuan noodles, the brand is bringing its much-loved menu to an audience that craves authentic yet innovative desi-Chinese fare.

    With aggressive expansion plans and a commitment to quality, Chinese Wok continues to dominate the desi-Chinese dining space. Its unique blend of affordability, taste, and innovation positions it as a frontrunner in India’s fast-casual restaurant sector. And with Kolkata now on the map, the brand’s journey is only getting more delicious.

  • Fedex delivers a big hit with cricket-themed ad campaign

    Fedex delivers a big hit with cricket-themed ad campaign

    MUMBAI: When it comes to logistics, some deliveries are best left to the pros, especially if your courier of choice happens to be a cricketer! That’s the cheeky premise behind Fedex’s latest brand film, The Shipment, created by Saatchi & Saatchi India. Starring Joburg Super Kings’ Faf du Plessis, Devon Conway, and Sibonelo Makhanya, the campaign blends humour with purpose to showcase Fedex’s reliability. Through their comically flawed delivery attempts, the ad underscores the logistics giant’s commitment to empowering SMEs with seamless global shipping solutions.

    “Fedex plays a vital role in empowering SMEs,” said Fedex vice president of marketing and air network for middle east, Indian Subcontinent, and Africa Nitin Navneet Tatiwala. “With our speed, expertise, and global reach, entrepreneurs can trust us to deliver their products seamlessly.”

    Saatchi & Saatchi India, no stranger to cricket-themed storytelling, crafted a campaign that blends sports fandom with brand messaging in a way that sticks. “We threw out over 20 ideas before locking in the final three,” said Saatchi & Saatchi India chief creative officer Rohit Malkani. “From start to finish, it was an absolute riot! Roopali’s direction and Aman’s music were the perfect finishing touches.”

    Saatchi & Saatchi India head of north and east Hindol Purkayastha added, “Cricket fans remember content that stands out. This campaign isn’t just engaging, it’s delivering results in international markets. And we’re just getting started!”

    Blending cricket, comedy, and commerce, the ad highlights how Fedex is the go-to logistics partner for South Africa’s small and medium enterprises (SMEs). The film follows an ambitious SME owner, Sibusiso, who struggles to get his products delivered on time. Enter three Joburg Super Kings (JSK) cricketers, each attempting bizarre, unconventional shipping methods—with predictably disastrous results. Whether it’s hurling packages like a fast bowler or getting creative with unorthodox deliveries, the message is clear: some things are best left to the experts.

  • Vikrant Massey flips into Campus Activewear’s ‘Move Your Way’ campaign

    Vikrant Massey flips into Campus Activewear’s ‘Move Your Way’ campaign

    MUMBAI: Campus Activewear has taken its ‘Move Your Way’ campaign to the next level, and this time, Vikrant Massey is flipping the script—literally. The leading sports and athleisure footwear brand launched the second leg of its blockbuster campaign, reinforcing the message of embracing authenticity and moving through life with confidence.

    The campaign film doesn’t just talk about individuality—it throws it into a boardroom, flips it mid-air, and lands it right into the heart of self-expression. The film opens with Massey coolly pacing through a high-stakes business meeting. Investors dangle tempting offers—equity, a sports car, a penthouse, even cryptocurrency. But Massey, unfazed, lets his actions do the talking. He executes a flawless backflip in the middle of the room, stylishly nods to his Campus shoes, and drops the iconic line: “Damn good shoes, Yaar!” The investors are left stunned, and the message is crystal clear: When you move your way, the world moves with you.

    Campus Activewear CIO Prerna Aggarwal highlighted the deeper philosophy behind the campaign, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasises our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities.”

    Massey echoed the sentiment, saying, “Authenticity has always been one of the greatest treasures I believe in, and I’m thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing individuality. Today’s youth are a force to be reckoned with – they are creative, driven, and unique, yet equally committed in pursuing the journeys that align with their values.”

    Moonshot co-founder Devaiah Bopanna shared insights on the creative direction, “Contributing to a brand with such a storied legacy, yet one that’s evolving to meet modern cultural trends, is a rare and exciting opportunity. The brief was all about connecting the dots between the brand’s core belief and cultural insight, all while pushing the creative envelope.”

    The digital-first campaign targets Gen Z audiences where they spend most of their time—on OTT platforms, social media, and youth-centric digital touchpoints. By strategically leveraging digital channels, Campus Activewear aims to inspire young consumers to embrace their individuality and express themselves through fashion.

    With bold storytelling, a charismatic brand ambassador, and a message that hits home, Move Your Way isn’t just a campaign—it’s a movement. And if Vikrant Massey’s backflip is anything to go by, this is only the beginning.

  • Himalaya Babycare champions shared parenting at Maha Kumbh 2025

    Himalaya Babycare champions shared parenting at Maha Kumbh 2025

    MUMBAI: Parenting is a two-player game, yet mothers often bear the brunt of it alone. Himalaya Babycare decided to change the rules at Maha Kumbh 2025, launching the ‘Prepare Your Baby Bag’ campaign to advocate for shared parenting and challenge outdated norms. With over 500 baby bags donated to orphanages, this initiative was more than just a fun challenge – it was a step toward redefining caregiving in India.

    At the heart of the campaign was an interactive booth where parents took on the ‘Prepare Your Baby Bag’ challenge – a timed activity where they raced to pack a baby bag with Himalaya Babycare essentials like baby soap, oil, wipes, lotion, and powder. The challenge wasn’t just about speed; it sparked conversations about equal parenting and the importance of fathers taking an active role in childcare.

    Those who completed the challenge didn’t just walk away with bragging rights; they received complimentary product samples, ensuring they experienced the trusted care of Himalaya Babycare firsthand. In a heartwarming extension of the initiative, these carefully packed baby bags were donated to orphanages, reinforcing Himalaya Babycare’s commitment to nurturing all children, regardless of circumstance.

    Commenting on the campaign, Himalaya Wellness Company director – babycare, Chakravarthi N V shared, “The Maha Kumbh Mela brought millions together, making it the perfect platform to inspire positive change in parenting dynamics. Parenting is a shared journey, yet in many households, childcare responsibilities are often seen as the primary responsibility of mothers. Through this campaign, we encouraged fathers to share the load and embrace equal parenting, thereby creating a supportive environment for families across India.”

    To spread the message further, Himalaya Babycare leveraged social media platforms like Instagram, Facebook, and Youtube, ensuring the campaign resonated across urban and rural India. With content available in Hindi, the initiative successfully reached diverse communities, reinforcing the message that parenting is not a solo act—it’s a duet.

    With a perfect mix of fun, education, and social impact, Himalaya Babycare’s ‘Prepare Your Baby Bag’ campaign proved that changing the world starts at home – one shared responsibility at a time.

  • Equentis replaces endorsements with expertise in new campaign

    Equentis replaces endorsements with expertise in new campaign

    MUMBAI : Equentis is redefining trust in financial advisory with its IamEquentis campaign. Instead of relying on celebrities or influencers, the firm is turning to its greatest asset its employees. In response to SEBI’s ban on external endorsements, Equentis is using this moment to showcase the true experts the people who drive its success.

    With a digital-first approach, the campaign leverages linkedIn & other social media platforms to highlight employee expertise through video narratives & knowledge-sharing content. By replacing external endorsements with real industry professionals, Equentis aims to build stronger investor relationships & reinforce its credibility.

    “This restriction made us rethink trust-building. Our employees, CXOs, & leadership are our strongest advocates, not celebrities,” said Equentis CMO Alok Arya.

    The initiative, conceived & executed entirely in-house, has driven investor engagement & business growth, positioning Equentis as more than just a service provider a trusted financial partner.

  • Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    Swiggy’s new ad with Rishabh Pant highlights 10 min meal delivery

    MUMBAI : Swiggy has launched a dynamic new campaign with cricketer Rishabh Pant, showcasing its Bolt service, which delivers fresh meals in just 10 mins. Created by Moonshot & scripted by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, & Deep Joshi, the ad cleverly highlights the speed & convenience of Swiggy Bolt in a playful & engaging way.

    The film opens with Pant & a friend discussing their hunger when he confidently claims that Swiggy can deliver fresh food in mins. As the friend imagines an exaggerated, high-speed kitchen-on-wheels scenario, reality strikes when the order arrives almost instantly. The ad creatively illustrates Bolt’s efficiency by showing how Swiggy’s delivery partners are always positioned near restaurants, reducing wait times.

    Swiggy food marketplace CEO Rohit Kapoor said the campaign aims to change perceptions about food delivery, combining speed with quality. Pant also expressed enthusiasm for the initiative, calling it a game-changer in food delivery.

  • Totalenergies revs up nostalgia with the return of ‘Lamba Chalega’ campaign

    Totalenergies revs up nostalgia with the return of ‘Lamba Chalega’ campaign

    MUMBAI: There’s nothing quite like the feeling of cruising down the open road, wind in your hair, and a bike that just won’t quit. Recognising India’s deep-rooted love for two-wheelers, Totalenergies has reintroduced its much-loved ‘Lamba Chalega’ campaign, blending nostalgia with innovation. Conceptualised and executed by Havas Creative India, the campaign underscores Totalenergies’ commitment to keeping riders on the road longer, smoother, and stress-free.

    India moves on wheels—whether it’s the bustling streets of Mumbai or the quiet, winding roads of a village. Amidst the explosion of mobility solutions, biking remains an unwavering symbol of freedom and connection. And what fuels this passion? A high-performing engine oil that keeps the journey going without a hitch.

    The campaign champions the brand’s Hi-Perf engine oil, designed to enhance engine durability, offer superior protection, optimise cooling, and improve mileage. For those who believe that the ride matters just as much as the destination, Hi-Perf ensures that every trip lasts longer.

    One of the campaign’s standout elements is its foot-tapping melody—an energetic, unforgettable jingle that resonates across generations. Nothing brings back nostalgia like a catchy tune that sticks with you long after the ad ends.

    Speaking about the campaign, Totalenergies Marketing India Pvt. Ltd. (TEMIPL) VP – public affairs, communication & CSR, Kanchan Dahiya shared, “We are thrilled to announce the launch of the second edition of the ‘Lamba Chalega’ campaign. Partnering with Havas Creative India, we’ve created a melody that cuts across generations and genders, making it relatable to all. Our Hi-Perf engine oil is engineered to improve engine durability, enhance cooling, and provide better mileage. This campaign is a true testament to our dedication to innovation and customer satisfaction.”

    Echoing the sentiment, Havas Creative India joint MD & CCO Anupama Ramaswamy said, “As humans, we seek reassurance in every choice we make. Our new Hi-Perf engine oil TVC builds on this universal insight. With a catchy song, relatable moments, and memorable characters, we tell a compelling story of performance, reliability, and consistency.”

    The ‘Lamba Chalega’ campaign is a nod to every biker who wants more miles, less hassle, and a riding experience that’s smoother than ever. With Hi-Perf engine oil, the road is yours to conquer.

  • LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    MUMBAI: LG Electronics India has turned up the volume on social responsibility with its latest campaign, ‘Life’s Good When Life’s Shared’. The company has launched a compelling video urging young people to step up and embrace the life-saving power of blood donation. In a world where hashtags trend and causes go viral, LG is bringing an important message to the forefront—your small act of kindness can mean the world to someone in need.

    The campaign video captures the energy and optimism of youth, painting a picture of camaraderie and selflessness. It highlights how donating blood is not just an individual act but a community-driven movement that saves countless lives. Because nothing says ‘I care’ better than giving a literal part of yourself to help another.

    Featuring today’s socially conscious generation, the video opens with a powerful call to action, emphasising the vital role of blood donation in fostering community spirit. Through engaging visuals and a narrative that pulls at the heartstrings, it showcases how small acts of kindness can transform lives. The campaign jingle, a vibrant blend of uplifting beats and an infectious hook, makes sure the message lingers long after the video ends.

    A robust digital strategy is in place, leveraging influencers, user-generated content, and social media activations to encourage participation. The campaign invites individuals to take a pledge to donate blood, creating a movement that extends beyond the digital sphere and into real-world impact.

    The campaign video is part of LG’s mega blood donation drive, covering 69 cities across India. Over two months, LG will set up 400 blood donation camps in collaboration with trusted NGOs and blood banks, ensuring safety and efficiency throughout the process. Over the years, LG has successfully mobilised thousands of donors, proving that CSR activity is more than just an activity—it’s a commitment.

    With ‘Life’s Good When Life’s Shared’, LG continues to walk the talk, using its influence and storytelling prowess to inspire tangible change. Blood donation isn’t just a one-time gesture—it’s an ongoing movement, and LG is making sure it stays at the forefront of public consciousness.

    For more information on the campaign and how to participate, visit: LG Blood Donation

  • Tata Mutual Fund’s ‘Sahi Investment Plan’ campaign champions smart investing

    Tata Mutual Fund’s ‘Sahi Investment Plan’ campaign champions smart investing

    MUMBAI: Investing can be confusing. Markets rise, markets fall, and panic often follows. But Tata Mutual Fund has a simple mantra for financial success—stick to the plan! With its latest campaign, ‘S.I.P – Sahi Investment Plan’, Tata Mutual Fund aims to educate investors on the power of systematic investment plans (SIP) and how staying consistent, no matter the market mood swings, is the key to long-term wealth creation.

    According to AMFI data, SIP registrations have surged by 26 per cent between April and December 2024, proving that more investors are warming up to mutual funds. However, while enthusiasm is great, discipline is even better. Many investors let short-term market fluctuations shake their confidence, often leading them to abandon SIPs at the worst possible time. Tata Mutual Fund wants to change that by reinforcing one golden rule—stay invested and trust the process.

    To drive home the message, Tata Mutual Fund has launched three lighthearted ad films, each featuring relatable characters facing investment doubts but ultimately realising that SIPs are their financial best friend. Whether it’s planning for a child’s future, dealing with stock market stress, or worrying about market ups and downs, the campaign’s tagline—‘Sahi Investment Plan matlab SIP in mutual funds for different market conditions’—encourages investors to commit to their financial journey, rain or shine.

    Tata Asset Management CBO Anand Vardarajan said, “The increase in SIP registrations is encouraging, but market volatility often makes investors second-guess their decisions. Our campaign is designed to reassure them that SIPs work best when they’re left to do their job over time. The benefits of rupee cost averaging and compounding are too powerful to ignore.”

    Tata Asset Management head of marketing Ashish Pawar added, “We wanted this campaign to be fun, engaging, and relatable. Many investors hesitate when markets fluctuate, so we created stories that reflect these real-life dilemmas in an entertaining way. The message is clear—SIP is the ‘Sahi Investment Plan’ for achieving long-term financial goals.”

    Produced by Broomsticks Productions, the campaign is tailored for millennials and gen-z investors—a growing audience seeking financial stability with minimal fuss. The films are being broadcast across social media, OTT platforms, and digital channels to ensure maximum reach and impact.

    With ‘S.I.P – Sahi Investment Plan’, Tata Mutual Fund continues its commitment to investor education and financial literacy, ensuring individuals make informed decisions that lead to a secure financial future.

    Watch the Campaign in Action

     
     

  • Bandhan Life and Havas CX India launch bold, witty insurance campaign

    Bandhan Life and Havas CX India launch bold, witty insurance campaign

    MUMBAI: Life insurance and laughter don’t usually go hand in hand-until now. Bandhan Life, in collaboration with Havas CX India, has flipped the script on traditional financial planning with an entertaining new campaign designed to simplify life insurance and make securing one’s future feel less like a chore and more like a smart (and slightly amusing) move.

    The campaign, rolling out just in time for India’s peak insurance season (February–March), strategically taps into the heightened demand for financial security and tax-saving solutions. By blending humour, cultural quirks, and everyday scenarios, Bandhan Life is on a mission to prove that life insurance doesn’t have to be daunting—it can be as easy (and satisfying) as haggling for a good deal on a Mumbai auto ride.

    Why now? Because timing is everything. Life insurance sales in India hit their peak during tax season, with consumers scrambling to make smart investment choices while maximising benefits. Bandhan Life’s campaign ensures it meets consumers right where they are—with engaging, relatable storytelling that turns financial jargon into lighthearted, real-life moments.

    Financial planning can feel like deciphering an ancient script—full of tax laws, fine print, and complicated clauses. This campaign aims to change that. Through a series of short, witty films, Bandhan Life demystifies the fine print and makes policy benefits crystal clear. From an art connoisseur looking for a deal to a future-predicting parrot and a haggling commuter, each story serves as a reminder that securing your future is easier than you think.

    Bandhan Life’s mission is simple—help consumers move beyond last-minute tax-saving panic and towards strategic, long-term financial security. Whether it’s guaranteed returns, wealth creation, or tax benefits, the campaign urges customers to step into their nearest Bandhan Bank branch and take control of their financial future with confidence.

    Bandhan Life head of marketing Akhil Almeida summed it up, “Financial planning shouldn’t feel like an emergency-especially during tax season. We wanted to create something that makes life insurance approachable, empowering, and even a little entertaining.”

    Havas CX India head of creative Ashu Mhatre added, “Bandhan Life understands its customers deeply. This campaign taps into those everyday Indian behaviours-the art of bargaining, the love for a good deal, and the need for financial security-all wrapped in a humorous, engaging format.”

    The campaign will run across digital platforms, OTT channels, and social media, ensuring maximum reach and engagement. Designed to resonate with both first-time buyers and seasoned investors, it invites everyone to think beyond tax season and make smarter financial decisions.

    Bandhan Life and Havas CX India are here to remind everyone that life insurance isn’t just about checking a box—it’s about securing your future, stress-free. And if you can laugh a little while doing it, even better.