ITV

Category: Ad Campaigns

  • Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Mumbai: Fastrack has roped in Sanya Malhotra as its new brand ambassador with the launch of a new campaign for Fastrack Reflex Play+.

    Conceptualised by Lowe Lintas Bangalore, the brand’s latest campaign “#DoMoreWithYourHands” features Sanya Malhotra and Rohit Saraf.

    The recently released film showcases the duo having a fun, flirty conversation seamlessly through their new Fastrack Reflex Play+ smartwatch, bringing alive the proposition that the watch lets you live your life hands-free with its BT calling features.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fastrack (@fastrackworld)

     

    In association with Malhotra, the brand aims to amplify fun and edgy narratives with someone who personifies these qualities.

    Commenting on the association with Malhotra, Fastrack marketing head Ajay Maurya said, “We are thrilled to have Sanya Malhotra on board for our brand’s new campaign. Sanya has never failed to make her vibrant presence known among the audience, and her strong and fun cinematic depictions of her characters always strike a chord. Fastrack is a brand that represents the young and their evolving styles. We are confident that Sanya would increase our brand’s resonance with our audiences and we are looking to make some iconic pieces of communication with her.”

    Speaking of her association, Malhotra commented, “I am super excited about this partnership with Fastrack. It’s an iconic brand that I’ve loved for a long time. I’m looking forward to creating some fun stuff! Fastrack has always led conversations around youth culture, and I’m stoked to be a part of it. “

    Talking of the creative side, Lowe Lintas regional creative head Shayondeep Pal added, “Fastrack has always stood for being youthful and quirky. These days, youngsters multitask. This film understands this Gen Z personality trait really well and seamlessly ties this in with the messaging: “#DoMoreWithYourHands.” There couldn’t be a better brand ambassador than Sanya Malhotra to convey the brand messaging forward!”

  • KFC India rolls out new ad film featuring Allu Arjun & Colonel Sanders

    KFC India rolls out new ad film featuring Allu Arjun & Colonel Sanders

    Mumbai: KFC India has launched a new campaign featuring Allu Arjun and Colonel Sanders on Monday. The campaign is executed by Ogilvy and the ad film for the campaign is produced by First Frame Entertainment.

    Having struggled with finding the ‘right spice’, in KFC’s new film, Arjun is seen defiantly declaring, “Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala.”

    The film opens with Allu Arjun, in his suave demeanour at a KFC restaurant, in a drool-worthy close of him biting into the new KFC Peri Peri Chicken, as we are treated to a glimpse of that Peri Peri flavouring over a piece of perfectly crispy chicken. He continues to enjoy that discerning bite when he declares, in his signature style, “Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala.”

    We feel the tension rising as he asks for the Colonel. It’s nothing less than an edge of the seat thriller as a perplexed Colonel walks up to him, eagerly awaiting Allu Arjun’s verdict on the product. “Spice…” says Allu Arjun, followed by a dramatic pause, only to declare “Correct hai boss!” Celebrations ensue as Allu Arjun assures that KFC Peri Peri is “soooper very very” and the Colonel joins in imitating Allu Arjun’s signature Pushpa step.

    On bringing together 2 OG stars – the Colonel and Allu – for the biggest launch of the season, a KFC India spokesperson said, “We Indians have an innate knack for all things spice. And when the spice is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC, along with the superstar himself, Allu Arjun, to present a product with just the right spice? Our latest launch, Peri Peri Chicken, has all the makings of a blockbuster-it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”

    Talking about the film, Ogilvy chief creative officer north Ritu Sharda said, “Peri Peri, as a flavour, is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit; it was going to be a superhit. And who better to get a nod of approval on anything super hit than Allu Arjun? So, we turned the tasting session into a dramatic ad, with all the bells and whistles, and ended it with our Colonel Sanders finishing off with Allu’s signature move.”

    Talking about his latest KFC film, Allu Arjun said, “It was great collaborating on KFC’s Peri Peri campaign. Coming together with the OG Colonel Sanders for their new irresistible peri-peri sprinkle has been a lovely experience altogether. All I can say is, “Chicken Peri Peri, soooper very very!”

  • Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Mumbai: Casio India announced the launch of its new “# LiveYourDream” brand campaign for its Casiotone range of beginner music keyboards on Monday.

    The cornerstone of the campaign is a digital brand film featuring “Taare Zameen Par” star Darsheel Safary, playing the role of an underdog who is able to rise in the eyes of his peers with the help of the music-playing skills he has developed by learning the Casiotone.

    Conceptualised by Tribes Communication and produced by Rising Star Productions, the film takes the opportunity to highlight the strengths of Casiotone, which enables the protagonist to realise his desire to play an instrument and garner admiration from his fellow college students. The film is live across all social media pages of the company, including YouTube, Instagram, and Facebook.

    The campaign is supported by well-known artists from the music industry, such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboard player Anshuman Singh, and singer-instrumentalist Priyanshi Srivastava, who are communicating their own tryst with social recognition achieved through playing a musical instrument.

    Commenting on the campaign, Casio India MD Hideki Imai said, “We want to transform young India from a music-loving country to a music-playing country. And we believe that Casiotone will help us take a giant leap towards this goal. Casiotone has an uncluttered interface, which makes it less overwhelming for beginners; its portability and compatibility with the Casio Music Space app means that you can start and continue the learning process anywhere—at home or in your hostel room. Also, keeping the target market in mind, the instrument has deliberately been made sleek and colourful to augment the appeal and attractiveness that a musical instrument player enjoys. Knowing to play a musical instrument is the epitome of cool, and we hope that this campaign instigates Generation Z to pick up one.”

  • Kalyan Jewellers celebrates Ganesh Chaturthi with new digital ad campaign

    Kalyan Jewellers celebrates Ganesh Chaturthi with new digital ad campaign

    Mumbai: Kalyan Jewellers has launched a new digital ad campaign to celebrate the occasion of Ganesh Chaturthi, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant in a distinctive avatar. The campaign video is currently being promoted on Kalyan Jewellers’ digital platforms.

    Sawant is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp. With signature patterns and detailed intricacies, the Sankalp collection truly symbolises quintessential Maharashtrian jewellery traditions through its extensive range of designs.

    The ad film captures beautiful moments from Dadi’s delicious homemade ‘modaks’ to the warmth and charm of authentic festive traditions, upholding the brand’s values of trust and togetherness. The festival of Ganesh Chaturthi is extremely popular and widely-celebrated by families across the country. Marking this auspicious occasion, the latest digital ad film by Kalyan Jewellers encapsulates the essence of the festival and the one-of-its-kind spirit associated with it.

    Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practised across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a beautifully-crafted choker set from Kalyan Jewellers’ Sankalp collection.

    As part of the festive offers, the jewellery brand has announced up to Rs 10,000 off on every one lakh rupees purchase of diamond jewellery. Furthermore, Kalyan Jewellers announced a discount of Rs 300 per gramme on making charges as well as an extra Rs 50 per gramme on old gold exchange. The jewellery brand has also introduced the ‘Special Kalyan Gold Rate,’ standardising the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30 September 2022.

  • Xiaomi India launches its new campaign #ScreenSahiTohSceneSahi with Anurag Kashyap and Vaani Kapoor

    Xiaomi India launches its new campaign #ScreenSahiTohSceneSahi with Anurag Kashyap and Vaani Kapoor

    Mumbai: Xiaomi announced the launch of its new campaign “# ScreenSahiTohSceneSahi” on Monday, highlighting the significance and impact of the Super Amoled display on the Redmi Note 11 series in a unique way.

    The campaign film has been created in collaboration with DDB Mudra with creatives by Sooraj R. Pillai and Aditi Rao Saxena.

    The campaign film, released across social media platforms, has been conceptualised by the ace director Anurag Kashyap and features renowned Bollywood actress Vaani Kapoor. The campaign video showcases the immersive viewing experience delivered by the Redmi Note 11 Series Super Amoled display.

    Amidst today’s enhanced digital penetration and mobile-first economy, consumers demand an immersive viewing experience like never before. Therefore, Xiaomi India collaborated with storytelling maestro Anurag Kashyap for this video that highlights the fact that great content needs a Super Amoled viewing experience.

    With a two-pronged approach, the creative campaign builds on the message that for the stunning visuals that consumers consume on their smartphones, they deserve a premium viewing experience that can only be enjoyed on a Super Amoled screen because “#ScreenSahiTohSceneSahi.” Secondly, with this creative screenplay, Xiaomi India intends to let all content producers and creators know that ‘we got you’ by providing consumers with device offerings consisting of technologically innovative Super Amoled displays.

    Speaking about the campaign, a Xiaomi India spokesperson said, “Display technology has taken centre stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India’s No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user’s requirements. With the “#ScreenSahiTohSceneSahi” campaign, we want to educate our consumers on the benefits of superior display technology i.e. Super Amoled display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign we will be able to build a preference for a superior viewing experience with the Redmi Note 11 series.”

    Commenting on this campaign, DDB Mudra senior creative director Sooraj R Pillai said, “Content makers put their heart and soul into their craft. But the way content is consumed today has drastically changed. And that’s where we found an opportunity. The idea was to just call out a simple fact. That is, when someone watches any content on a bad screen, they are not just doing a disservice to their own viewing experience. It’s also a disservice to those who made them.”

  • Britannia forays into western snacking space; launches campaign featuring Prabhu Deva

    Britannia forays into western snacking space; launches campaign featuring Prabhu Deva

    Mumbai: The largest bakery food brand in India, Britannia, has forayed into the western snacking space with the launch of its brand new Treat Croissant.

    The new western snack is launched with a campaign “Don’t Dare Compare” featuring Prabhu Deva.

    The newly launched campaign, conceptualised by Lowe Lintas, emphasises the elevated snacking experience that the product delivers.

    The ad film begins with two girls sitting on college steps, one of them having a regular snack, and the other girl is seen relishing a Britannia Treat Croissant. The girl having the regular snack claims that all snacks are the same. To which, the croissant girl replies with an analogy that the Britannia Croissant is a much more drool-worthy snack and is beyond any comparison.

    The campaign features a celebrity choreographer, actor, and director – Prabhu Deva, known for his slick dance moves and warm personality. The TVC closes with a voice over saying, “The brand-new Britannia Treat Croissant—fluff, baked, and filled with rich liquid cream. Don’t dare compare!”

    Speaking about the launch of Britannia Treat Croissant, Britannia Industries chief business officer – new categories Badri Beriwal said, “We believe young Indians today are way more experimental and are adapting towards a global palate. Britannia as a brand has always focused on introducing new snacking formats to India. Today, we strengthen this narrative and take pride in making this world-class product accessible to our vast audience across the country via our robust distribution network. The new Britannia Treat Croissant has an apt mix of taste and convenience for consumers. This will be yet another international standard product that will be locally produced in our mega food tech park at Ranjangaon.”

    Talking about the campaign, Lowe Lintas chief creative officer Sagar Kapoor said, “We wanted to establish the superiority of the Britannia Treat Croissant as a snack. Since we also wanted a strong youth connection, we decided to draw a parallel between this snack and dancing. And who better to talk about superiority in that field than the inimitable and evergreen Prabhu Deva? With him on board, we’re confident of landing our brand promise in a strong, entertaining manner that’s sure to get people to try out the product.”

    The all-new Britannia Treat Croissant is also available to purchase on all ecommerce platforms – Instamart, Blinkit, Bigbasket, and Dunz.

  • HK Vitals launches their first ad film ‘Happy Skin, Happy You’ featuring Dia Mirza

    HK Vitals launches their first ad film ‘Happy Skin, Happy You’ featuring Dia Mirza

    Mumbai: D2C vitamin brand HK Vitals has launched its first brand campaign with an ad film with a simple message: “Happy Skin, Happy You.” Actor Dia Mirza and Shweta Tripathi Sharma are featured in the campaign.

    The brand film is a heart-warming and subtle exploration of the interplay of stress, skin, confidence, and happiness. The film veers away from the harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption.

    Conceptualised by Freckledface Culture Lab, the advertisement focuses on the relationship between internal happiness and self-confidence in terms of healthy skin and how they essentially mirror one another.

    This campaign’s main product is HK Vitals’ ‘skin radiance collagen,’ which helps create healthier and happier skin from the inside out.

    HK Vitals has also launched India’s first ‘real collagen strips’ in an oral dissolvable strip format. The dissolvable collagen from HK Vitals nourishes skin from within, reducing the appearance of fine lines and wrinkles.

    HK Vitals head of brand Neha Gupta said,  “’Health is Wealth,’ but overthinking about it causes more harm to us than good. Health is generally seen as a serious topic, something that brings fear and stress in our minds. However, at HK Vitals, we feel that a healthier inside leads to a happier outside and we encourage people to act and start their health journey by embracing supplements as a part of their daily routines.”

    Neha further added, “HK Vitals’ ‘skin radiance collagen’ lets you do just that so that you can live worry-free, knowing that our product will take good care of you.’

    HealthKart chief operating officer Chella Pandyan, said, ‘As a brand, our primary focus is to provide health supplementation of outstanding quality & making it easily accessible to our customers. Our effort with this campaign is to build wide awareness around the benefits of quality, real collagen in holistic skin care’.

    Actor Shweta Tripathi Sharma said, ‘I am delighted to be associated with HK Vitals, the products are authentic in quality and very effective. I have included ‘skin radiance collagen’ in my daily lifestyle and can feel the benefits already. I have always believed that a healthy person is a happy person, and I appreciate that HK vitals shares this same motto as a company.’

  • Cadbury Bournvita unveils a short film ‘The Boy Who Failed’ in its latest campaign ‘Tayyari Jeet Ki’

    Cadbury Bournvita unveils a short film ‘The Boy Who Failed’ in its latest campaign ‘Tayyari Jeet Ki’

    Mumbai: Mondelez India’s nutrition brand Cadbury Bournvita has rolled out a four-minute short film, “The Boy Who Failed,” introducing a perspective shift on failure under its campaign “Tayyari Jeet Ki.”

    The latest film emphasises the role of failure in today’s hyper-competitive world in making one stronger and more resilient than before. It brings alive the simple yet ironic life truth that failure is the biggest teacher on the path to success, and hence the need to perceive it accordingly. Thus, conveying the message of normalising failure and encouraging kids to learn from it and bounce back stronger for another step towards their “Tayyari Jeet Ki.”

    As an extension of this campaign, Cadbury Bournvita has partnered with the Indian athletes who almost made it to the winning podium, despite the loss, emerging as nothing less than champions. Amid a bunch of success stories and medal tallies, the brand will be welcoming and supporting athletes Anahat Singh, Hima Das, and Ashish Kumar Chaudhary, who’ve gained more than a medal—an unforgettable experience and tonnes of learning to win their next game. The brand will be leveraging OOH advertising to celebrate their fighting spirit in the most special way.

    The players will also use their social media handles to share their inspiring stories and game learning, emphasising the message of rising above failures. This will be backed by some inspiring content on dealing with failure on Cadbury Bournvita’s “Tayyari Jeet Ki” (tayyarijeetki.in) parenting website.

    Commenting on the campaign, Mondelez India vice president-marketing Anil Viswanathan said, “In today’s hyper-competitive world, even the smallest of failures can impact children physically, mentally, and emotionally. In such an environment, it becomes imperative for parents to help children realise their true potential and help them embrace failure gracefully while encouraging them to learn from it.”

    Although failure has always been portrayed in a negative light, this film allowed us to emphasise the importance of the right “Tayyari” and to shift perspective towards how people view failures and disappointments. To emphasise the message further, we have associated with Indian athletes who will help inspire children to deal with failure and emerge stronger for their future endeavours,” he added.

    Conceptualised by Ogilvy India executive creative director Akshay Seth and group creative director Chinmay Raut added, “As a brand, we wish to change the perspective on failure that we as a country have, in the most inspiring and authentic manner. In the wake of the recent sporting events, while the country applauded the winners, we wanted to reach out and inspire the Indian athletes who, despite their best, didn’t make it to the podium. Because failing is fine, not fighting back is not. And we’re sure our champions will do exactly that with the nation’s support.”

    Commenting on the campaign, Wavemaker India chief client office and office head-west Shekhar Banerjee said, “No one can personify our message better than athletes. All of us, as parents and kids, have something to learn from them: the spirit of never giving up. Even when they don’t win, they leave us hopeful. They teach us to fail gracefully and come back even harder. Big thanks to the athletes for supporting us in this cause.”

    This latest campaign is supported by a high-decibel 360-degree marketing campaign including disruptive outdoor activations, partnerships with leading social media platforms and influencer engagement. Additionally, the brand has launched a parenting website (www.tayyarijeetki.in) that will host inspiring stories about the players in addition to anchoring progressive and holistic conversations on parenting for kids during their formative years.

  • Yardley London launches new campaign #Naturalfloralspa

    Yardley London launches new campaign #Naturalfloralspa

    Mumbai: On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels. Aimed at young women, this new range provides a luxurious bathing experience synonymous with a floral spa.

    The commercial has been conceptualised by Contract Advertising, a Wunderman Thompson Group company and a member of the WPP Network.

    Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to be the best version of themselves.

    Wipro Yardley CEO Manish Vyas said, “While Yardley has always been known for its fine floral fragrances, through this new range of shower gels under the floral essence sub brand, we intend to bring forth the goodness of floral ingredients apart from the fragrance.”

    Sharing the inspiration behind the commercial, Contract Mumbai general manager Ayan Chakraborty said, “When you hear of a spa-like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of floral essence shower gels. The fragrance uplifts you instantly, and the floral oils work on the skin. It is like being in a spa everyday.”

    Adding to this, Contract Mumbai executive creative director Rahul Ghosh explains the approach and the creative thinking behind the ad, “Yardley is a passkey to a world of fragrance and freshness. And in this film, we showcase how its shower gel can transform a daily ritual into a magical moment.”

    The floral essence shower gels will be available at the nearest stores and on e-commerce platforms for Rs 225 for 250 ml.

  • Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

    Since 2018, with the announcement of each phase of “The Call of the Blue” brand campaign, the company has been executing its product planning, marketing, and customer engagement strategies in line with the brand’s global image of “Excitement, Style, and Sportiness.” As a result, eight new global products were introduced with a focus on the premium segment. This led to an impressive rise in Yamaha’s market share in the premium motorcycle segment, moving up from 10 per cent in 2018 to 15 per cent in 2021.“

    Under this refreshing brand campaign, Yamaha is further revving up the excitement quotient by offering a premium ownership experience to all its customers by organising engagement activities like “The Call of the Blue Track Day,” “Blue Streaks Ride” and “The Call of the Blue Weekend.”

    A new brand campaign film, “The Call of the Blue” Version 3.0, was also released on Tuesday. The film portrays the aspiration levels of owning a Yamaha and how every Yamaha product enriches the lifestyles of young people from different walks of life. It also showcases how the aspirations of the youth turn into reality, as they ride together to create new memories and evolve with “The Call of the Blue.”

    Yamaha, to amplify its presence in the premium segment, is aggressively expanding its current network of over 80 Blue Square showrooms, offering its customers a platform to interact with the brand and enjoy a unique buying and ownership experience. Currently, India Yamaha operates with 1800 plus touch points across India.

    On this occasion, the company also announced the #MyCalloftheBlue online contest for its customers. The top four winners will win an exciting trip to witness Sepang MotoGP in action.

    Speaking on this occasion, Yamaha Motor India Group chairman Eishin Chihana said, “In India, “The Call of the Blue” brand campaign has played a significant role in positioning Yamaha as a premium brand with a strong racing heritage. To further build on this image, and to create a sense of aspiration and pride of ownership within the Indian youth, we are glad to announce the launch of “The Call of the Blue” Version 3.0. We will reach out to a wider set of customers who aim to make motorcycle riding a part of their lifestyle. Additionally, we will intensify our promotion activities and expand our network of premium Blue Square stores to provide customers with a delightful experience.”