Mumbai: The Election Commission of India has invited entries from media houses for the National Media Award for the best campaign on voter’s education and awareness during the year 2022. The last date to submit the entries is 30 November 2022.
The awards are given to recognise the great work done by media organisations to encourage voter turnout by raising knowledge of accessible elections, educating the public on the electoral process, and encouraging people to vote and register to vote.
There will be four awards given out, one for each of the following: print media, television (electronic), radio (electronic), and online (internet)/social media. The honours will be given on National Voters Day and will consist of a citation, a plaque, and cash prize (25 January 2023).
The jury’s decision will be based on the following criteria: the quality of the voter awareness campaign; the extent of coverage/quantity; evidence of impact on the public; and coverage of accessibility issues.
Mumbai: Bajaj Electricals has unveiled its latest brand positioning, “Bajaj: Built For Life.” This is a large-scale transformation campaign for the brand backed by consumer insights, innovation, and robust research and development capabilities to offer a strong product portfolio to enhance the customer experience.
The pan-India multimedia campaign “Built For Life” will be leveraged across TV, print, digital & in-store. The brand’s creative agency McCann Worldgroup India has worked on the film.
The brand has released a film encapsulating its brand promise that complements the lives of its modern-day consumers.
Bajaj takes pride in being in tune with consumers’ changing tastes and preferences and invests in R&D that helps translate needs gaps into products. Consumer insights highlight that today’s consumers are aspirers who have the ability to endure, be resilient, and consistently perform to take on life’s challenges that matter most. Their time-constrained lifestyle must be ably supported by home appliances that perform seamlessly without glitches or inefficiencies. Bajaj’s new product portfolio and brand positioning are inspired by the Indian consumers’ spirit to endure, not give up, persevere, and keep performing. Additionally, the brand’s category-wise, in-depth research highlighted multiple consumer pain points in each category, which have been addressed by considerable investments in R&D and product design. Thus, the new positioning of Built For Life is a promise of durability, and their resultant portfolio of home appliances is high-end, aesthetically pleasing, and low-maintenance.
At the launch of the campaign, Bajaj managing director and CEO Anuj Poddar said, “At Bajaj Electricals, our consumers are at the heart of our business. Our brand has always stood for trust — our consumers’ trust in our products and services for over 80 years. As we take this legacy forward, we are at the right juncture to take the Bajaj brand to the next level. This change has been introduced to create a sharp and unique positioning for the brand while offering a strong value proposition to our consumers. Our visual identity will be smarter and more contemporary across all touch points. At a strategic level, this establishes a focused platform that we will build upon with a range of product offerings over the coming months and years. We are truly excited about this, and I am sure this sets the stage for driving our future growth.”
Adding to it, McCann Worldgroup executive chairman and regional ED AP Prasoon Joshi said, “Bajaj as a brand name has been synonymous with the quality of dependability for decades, with cross-generational trust at its core. However, that is only the starting point, as the trajectory is that of innovation in sync with changing customer needs. The new brand identity underscores the powerful brand idea of tenacity and resilience, which are required to evolve and build in life.”
Mumbai: Samsung has rolled out a new 360-degree campaign for the Galaxy A Series. The “#AmpYourAwesome” campaign features youth influencers Shanaya Kapoor and Prit Kamani.
The campaign is designed by Cheil India. They understand that Samsung’s gen Z consumers are evolved and look for a lot more than just megapixels to get a good capture and shoot that exciting content for their social handles.
They realised that their young consumers understood image stabilisation as a concept but didn’t understand the technology behind it. Hence, they made the new release a solid combo of comprehensibility, relatability, and thrill.
Speaking about this newly launched campaign, Samsung India general manager mobile business Akshay Rao said, “Young consumers today are more evolved, and seek features in the smartphone camera that go beyond megapixels. The image stabilisation innovation in the Galaxy A series allows one to capture precious moments of life flawlessly, without having to worry about ensuring shake-free shots.”
Making our audience understand the OIS tech plus building a situation that’s relatable. Where these two met was in the latest Galaxy A Series film, set at a wedding. It tells the story of how Prit Kamani uses the A Series camera to capture the unique bridal entry and energy of Shanaya Kapoor.
Talking about the ad, Cheil India CCO Vikash Chemjong said, “We had a feature in our A Series smartphone that most others didn’t—a camera lens that would move physically to offset the shake of the hand/body. The challenge was, how do we demonstrate this feature in a distinct manner? And the solution—presenting a guy on a dhol shooting the entry of a cool gen-z bride! No matter what the shake when he was shooting, the video was absolutely stable. While the bride might have been sceptical about the output, we were sure about it from day one!”
Adding to it, Cheil India country head Ummed Singh Kajla said, “Our end game was to create business impact with an integrated campaign which spotlights the singular product benefit of optical image stabilisation, which is a unique feature in this category. The integrated campaign leveraged ATL, digital, media innovations (digital & OOH), influencers, social, retail and activation. We also roped in twenty five million Samsung member’s community to further amplify the campaign.”
Mumbai: Bausch + Lomb has launched a new campaign “Dekho Magar Pyaar Se” in partnership with FCB Group India’s Kinnect.
The campaign proposes a way to enjoy the festive season without spectacles ruining your look, all while negating that judgmental look. So look, but look with loving eyes. It revolves around a condition called “presbyopia,” which affects near-vision in adults (typically above 40 years of age).
The solution promoted in this campaign is Bausch + Lomb multifocal contact lenses, a way to correct presbyopia, to continue looking young and to look at those around you with love.
Speaking of this campaign, Bausch + Lomb head of marketing Sana Lairellakpam said, “This festive season we wanted to do something different yet meaningful for our consumers. Presbyopia is something that affects everyone as they cross 40+ years of age, and Bausch + Lomb Multifocal contact lenses can help them. However, many people are not even aware that multifocal contact lenses exist—which can help 40+ people see clearly near, far, and everywhere in between. This means Bausch + Lomb multifocal contact lenses can help them retain their natural look while correcting their vision. Hence, we felt this was an important message we should send out to our consumers via a quirky story of a memorable character and the people around her. This festive season, we wanted people to ‘see better, live better and #DekhoMagarPyaarSe!’”
Adding to it, Kinnect ECD Mithun Mukherjee said, “With Bausch and Lomb, we are constantly looking to break new ground when it comes to storytelling. When the current brief came to us, we knew that attracting the attention of the consumer during the festive season would require us to do something that would be relatable to the larger masses. Humour is something that we have dabbled with in the past, but wanted to give a whole new lease of life to, with a whole new story. The result was “#DekhoMagarPyarSe”—a story that pays homage to old Bollywoodesque cinema through the depiction of a protagonist who is suffering from a case of mistaken identity. With a fun-filled narrative and some fast-paced storytelling, we found a unique way to bring the problem of tackling presbyopia with Bausch + Lomb lenses to light.”
Mumbai: Games24x7 has launched a captivating new campaign for the ICC T20 World Cup on its fantasy sports platform, My11Circle.
‘My11Circle pe team banao, har din SUV jeeto’ is a three-film campaign which features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.
The campaign takes an enticing approach to capture the audience’s interest. Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.
The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform. The palpable excitement in the air and the resounding announcement of the win reach a crescendo with an uplifting background score, followed by the larger-than-life appearance of the brand ambassadors on the screen, surprising the fans with the grand win. The films make an exciting watch, capturing the fun and frenzy associated with the T20 World Cup, and are sure to enthral cricket lovers across the nation. This campaign was designed by The Script Room.
The campaign is live across TV, YouTube, and OTT and on other digital platforms today.
Commenting on the campaign and its expected response, My11Circle senior vice president Saroj Panigrahi said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skills and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”
Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans will enjoy the challenge immensely.”
Adding to it, Shubman Gill said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”
Mumbai: Furo Sports Shoes, from the house of Red Chief Shoes, has launched their campaign starring brand ambassador Shahid Kapoor with a youth-enticing TVC.
The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to live your everyday life with élan. Elaborating on a hi-grip technology that allows for easier and better grip on surfaces, Furo Sports is aspiring to transform the space of the athleisure lifestyle.
This campaign is being promoted across digital media, print, cinema, TV, outdoor and enhanced visibility at multi-brand outlets.
When asked about the objective of the campaign, Furo Sports Shoes managing director Manoj Gyanchandani said, “Our goal is to take athleisure lifestyle and sports wear shoes to the next level. Nowadays, it’s all about fashion—but function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”
“We are confident, adventurous, and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of having control—be it while walking, running, trekking or in life—and we hope by watching it, they too feel like having that grip,” said Furo Sports Shoes senior general manager Rahul Sharma.
“Furo Sports is all about living an adventurous life but with comfort. I mean, it is important to walk through life with a good grip and a great pair of shoes!”, added Shahid Kapoor.
Mumbai: On the occasion of the Diwali festival, Home Credit India (HCIN), a local arm of the leading global consumer finance provider, launched its new brand campaign with the promise of “Zindagi Hit” as an effort to redefine brand connect with consumers in the endeavour to fulfil aspirations. This campaign comes on the heels of Home Credit India having completed 10 years in the Indian market as a Reserve Bank of India (RBI) regulated consumer non-banking financial company (NBFC) this year.
The brand launched as a Diwali campaign film, symbolising its reinvigorated mission to empower people to live the life they want now and reposition HCIN as an enabler of fulfilling wishes and aspirations to bring the joy & happiness customers long for.
Home Credit, in its decadal journey in India, has seen that consumers across income categories have the same expectations from life. However, consumers in low-income categories often keep these expectations suppressed or in waiting owing to constraints in purchasing power. Herein lies the value of Home Credit India, who financially empowers the underserved borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. And when dreams come true, every life moment becomes a hit.
Speaking about the new brand tagline this Diwali, Home Credit India chief marketing officer Ashish Tiwari said, “This year, as we complete a decade in India, we saw it as the right time to take the brand even closer to our customers. Based on the learning imbibed with the “ZindagiHit” tagline, we want to rejuvenate the meaning and connect the brand Home Credit with customers and potential loan seekers. A loan is an empowerment for the right use cases, and Home Credit strives to be the enabler in people’s lives to help them make dreams and aspirations a reality. This way, we at Home Credit India are working with our customers to enable them to make their “ZindagiHit.”
The value proposition of Home Credit India’s brand campaign centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans. The festive campaign is live across digital platforms, including Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and on a popular OTT platform like MX Player.
Adding to the fervour of the festive season and in an endeavour to boost consumer sentiments, this Diwali, Home Credit India makes “ZindagiHit” for customers on purchasing mobiles, consumer durables and home appliances worth at least Rs 20,000 from HCIN’s 50K+ points of sale (PoS) partner shops by giving out a 7.5 per cent cashback against the loan amount, which will directly be debited into the bank account.
Home Credit India also recently launched a campaign “#10SaalBemisal” to celebrate its 10th anniversary. The campaign highlighted the brand’s decade-long journey in India and how they have been promoting financial inclusion by enabling credit penetration throughout the nation, resulting in the introduction of borrower-centric services and products like Safe Pay (payment holiday, no pre-payment penalty, and insurance), Care 360 (a holistic healthcare service protection product), Ujjwal EMI Card (the digital pre-set credit limit card), and more.
Having built a strong brand presence in the country, Home Credit India is currently operating in over 625 cities, with a network of 53,000 PoS and a growing customer base of 15 million. A responsible consumer lender, Home Credit India has also engaged more than 3 million individuals through its financial literacy campaign “Paise Ki Paathshala” in order to foster a responsible borrowing culture in society at large.
Mumbai: udaan has rolled out a new digital campaign to applaud the relentless commitment of pharmacists to society. The campaign highlights udaan’s superior customer service towards its partner pharmacies.
Further, the campaign emphasises the unique proposition of multiple delivery options—it’s an industry first initiative by a B2B e-commerce company.
Mumbai-based brand and communications consultancy, Tilt Brand Solutions, has bagged the PR mandate for the brand. It highlights the challenges of partner pharmacies and how udaan can meaningfully partner and delight them in their journey. The campaign aims to address and solve the unique challenges with a brand promise to deliver a superior customer experience to pharmacies while ordering medicine supplies through the udaan app.
The digital marketing campaign will run across various platforms for the next three months, including ATL, BTL, paid digital, app, CRM (SMS, PN), etc.
Speaking about it, udaan business head of pharma category Sanjay Sharma said, “The Pharma category on the udaan platform is a growing business and as part of our long-term strategy, we plan to build and establish a long-lasting relationship with our partner pharmacies. We are committed to leveraging technology to bring the benefits of product & service innovations to partner pharmacies and are confident that our campaign will resonate well with our audience.”
The pharma category on the udaan platform lists medicines, medical supplies, and over-the-counter (OTC) products. Currently, the udaan platform has over a thousand pharmacies registered to transact and do business online. The campaign emphasises the unique proposition of multiple delivery time options – an industry first initiative by a B2B e-commerce company.
Speaking on the campaign, Tilt Brand Solutions executive director creative Adarsh Atal said, “We are well aware that chemists are and have been a part of India’s critically essential workforce. However, as the world has progressed and critical business sectors have seen technological advancements, there has been little done for pharmacists. With our campaign, we wanted to emotionally connect with the chemists, just like they do with each and every one of their consumers, and bring to the fore how udaan is enabling them with technology to do their business more efficiently and profitably.”
Mumbai: McDonald’s India (West and South) has kick-started this festive season by launching a new film under the campaign titled “Festivals Make Families.” The new heartwarming digital-forward brand film captures the festive celebrations of a family with various moments that bring them all together.
This slice-of-life film was released on YouTube and other social platforms in Hindi, Tamil, Telugu, and Kannada.
Shot in a single take, the film showcases a young member of the family (the protagonist) who records various moments of fun, excitement, and rib-tickling chaos in the house during the celebration. The protagonist is seen narrating the level of enthusiasm among each member of the family, young and old alike. From greeting guests to providing finishing touches to decorations, from the choice of flowers to dance moves to the same old music, from attires to cracking the same old jokes, nothing has changed, yet the enthusiasm is always at its peak. However, festivals are the only time when families come together and enjoy special moments over a McDonald’s meal that are cherished. It is one of those special moments that makes the protagonist realise the importance and beauty of festivals.
Overall, the film highlights that the essence and the memories of festive celebrations never fade away, even if they appear the same every year.
Speaking of the campaign, McDonald’s director – marketing and communications Arvind R.P said, “Festivals and McDonald’s have one thing in common, they bring families together to celebrate joyous occasions. Through this brand film, we intend to capture how McDonald’s Meals play a pivotal role in making family times memorable. We at McDonald’s India constantly work on strengthening the meal proposition for our customers, especially families, so they can relish their favourites and make McDonald’s an integral part of every celebration. We believe this campaign strikes the perfect chord with families and strengthens their trust and love towards our brand.”
Talking about the creative side, DDB Mudra creative head – West Pallavi Chakravarti said, “What makes festivals the most eagerly awaited events ever? If you’ve seen one, haven’t you seen them all? Then what gives? McDonald’s set out to explore this train of thought in a festive campaign that is an ode to families across the country – or the world, for that matter.”
Mumbai: Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign “#GoldenDiwali,” which features Bollywood star Hrithik Roshan.
Designed by Big Bang Social, the campaign aims to further strengthen their brand recall amongst consumers and promote Ferrero Rocher across the digital space as part of its campaign.
This Diwali campaign is intended to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition that Ferrero Rocher is “precious like the people we love.”
The digital film opens with Hrithik reminiscing about his past Diwalis with his family. He is sitting inside his house, which is decked up with Diwali decorations.
He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for “Rocher”—the Roshan’s love for Rocher. He is then seen indulging in the delectable taste of the presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and “#GoldenDiwali” with Ferrero Rocher.
Commenting on the occasion, Ferrero Rocher marketing head Pralines Zoher Kapuswala said, “Ever since we introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthen our positioning as a premium brand which revolves around style and elegance.”
