ITV

Category: Ad Campaigns

  • Supradyn Immuno+ partners with Lowe Lintas for new campaign

    Supradyn Immuno+ partners with Lowe Lintas for new campaign

    Mumbai: Supradyn Immuno+ has rolled out a new campaign urging consumers to unlock their inner strength by taking a daily booster shot.

    The campaign further creates awareness on how the combined power of nature and science can help achieve upto 100 per cent immunity confidence

    Conceptualized by Lowe Lintas Mumbai, the campaign is rooted in the growing importance of immunity boosting in an age of new infections. Its campaign perpetuates awareness on how adding a multivitamin to our diet can help unlock daily and long-term immunity needs, thus further drawing curtains on the benefits of Supradyn Immuno+.

    The campaign is already live across the brand’s online platforms and is being promoted via TV spots, digital ads and other online and offline mediums.

    The pan-India campaign aims at targeting young Indian consumers aspiring to live in their prime, across all its key markets. The launch is further supported by the new and unique formulation of Immuno+, a perfect blend of science with natural ingredients like haldi and tulsi to cater daily immunity requirements.

    Bayer Consumer Health Division India country head Sandeep Verma said, “The covid pandemic has caused consumers to reset their focus, making immunity key for every household. This presented a need for an authority to come in and help simplify and educate how people could ensure maximum immunity. The launch of Immuno+ marks an important milestone for Supradyn which in its six-decade-long rich legacy has been helping consumers make self-care more accessible.”

    Talking about the campaign, Bayer Consumer Health India marketing and digital head Ritu Mittal commented, “Timeless natural immunity boosters like tulsi (holy basil) and turmeric have been long known to us Indians as our go-to home remedy. With its rich anti-viral, anti-inflammatory and antibacterial properties, the power of these natural ingredients when combined with science can help boost one’s immunity. Rooted in this insight, Supradyn’s new campaign for Immnuo+ lays emphasis on the brand’s role in enhancing one’s daily and long-term immunity needs, thus encouraging consumers to add Supradyn Immuno+ to their daily diet for 100 per cent immunity confidence.”

    Speaking of the creative side, Lowe Lintas executive director Tasneem Ali said, “We are delighted to be a part of the launch of Supradyn’s Immuno+, a milestone that brings to light a timely conversation around boosting immunity in a simple yet memorable form. Our take on the brief from the get-go was to create a campaign that not only educates our audiences but also gives them a first-hand solution. The light-hearted film will make the consumer stop and reflect on ways to achieve 100 per cent immunity confidence.”

    The campaign film showcases how people have grown more conscious towards boosting immunity in a post pandemic era. The mere idea of taking booster shots daily might sound bizarre, but when combined with the power of nature and science, one Supradyn Immuno+ with your daily diet can help enhance one’s immunity.

  • Santoor relaunches with a fresh take to younger looking skin

    Santoor relaunches with a fresh take to younger looking skin

    Mumbai: Santoor has announced the relaunch of its classic sandalwood and turmeric soap, Santoor Orange. The relaunch comes with ‘Young Soch’ as the renewed and fresh take to connect with young consumers.

    Signaling a bold transition, the ‘Young Soch’ campaign aims to disrupt common stereotypes and long-standing perceptions about a woman’s identity. The Santoor woman of today is limitless with a young and fresh take to life, urging women to say yes, why not… ‘kyon nahi?’ Her child is also a part of this exciting journey, supporting her mother and bearing witness to her accomplishments, emphatically expressing… ‘kyon nahi?’

    The product upgrade further comes with new packaging, improved fragrance, and better moisturization.

    Speaking on the relaunch, Wipro Consumer Care & Lighting India and SAARC business consumer care chief executive Neeraj Khatri said, “Santoor is the flagship brand of Wipro Consumer Care. For over three decades, millions of Indian women have trusted Santoor. Today, Santoor sandal and turmeric Soap is synonymous with younger looking skin. As part of our growth strategy, Santoor seeks to constantly innovate to match the ever-changing needs of the new-age consumers. The upcoming refreshed version of our flagship and best-selling product is a testament to our commitment. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers.”

    Adding to it, Wipro Consumer Care and Lighting vice president- marketing S Prasanna Rai said, “The key strength of Santoor has been the uniformity in communicating the core proposition of younger looking skin while refreshing the context and indicating the aspirations of the young women today. ‘Young Soch’ is at the heart of Santoor’s brand purpose of inspiring dynamic women today. Keeping the essence of Santoor in mind, we are trying to tell a brand-new story of the Santoor Woman.”

  • Catch partners with Dentsu Creative to launch a new campaign

    Catch partners with Dentsu Creative to launch a new campaign

    Mumbai: DS Group’s DS Spiceco has launched a new campaign for Catch Salts & Spices, featuring Bollywood actors Akshay Kumar and Bhumi Pednekar. The campaign highlights the brand’s new positioning, “Kyunki Khana Sirf Khana Nahi Hota.”

    Conceptualised by Dentsu Creative, the campaign highlights the idea that food encompasses a multitude of creations: memories, bonds, tradition, and values, thereby bringing the brand closer to a consumer’s daily life.

    The brand further emphasises the underlying thought that food is a language that is used to express a myriad of emotions.

    “We Indians do not just enjoy food; we relish it. I am pleased to be a part of the brand, Catch Salts & Spices, and its new campaign. “Food for me,” has always held a larger meaning. It is a delight to portray this emotion on screen,” said Kumar.

    On the occasion, Pednekar reiterated, “Catch Salts & Spices has become a household name with its wide range of products. I believe that the way to someone’s heart is through food, and hence resonate with the thought of “Kyunki Khana Sirf Khana Nahi Hota.”

    Commenting on the campaign, DS Spiceco business head Sandeep Ghosh said, “Spices are the soul of Indian cuisine. We as a brand, want to own the consumer’s kitchen with our range of spices. The new campaign would bring out different nuances of consumers’ interactions with food. I am delighted to welcome Akshay and Bhumi, who have elevated our proposition with their performance.”

    Speaking about the creative side, Dentsu Creative Group chief creative officer Ajay Gahlaut said, “For us, food is more than just fuel for the body, often, it’s how we express ourselves and how we show care for each other. It is about the bonding and conversations that happen over food. That’s the thought behind this campaign, and I am thrilled to see it finally come to life.”

    “Catch Salts & Spices is a progressive brand that is known for its premium quality and wide range of products and is now trying to adopt a new positioning that delves into consumers’ deep bonding with food. I can already see this breaking the clutter in the sea of sameness in the competitive landscape,” added Dentsu Creative North president Ajit Devraj.

  • Mamaearth rolls out new campaign featuring its founders

    Mamaearth rolls out new campaign featuring its founders

    Mumbai: Mamaearth has launched a digital video campaign, #SkinHealthywithCocoHaldi, featuring the brand founders, Varun Alagh and Ghazal Alagh.

    The campaign follows the launch of the new range, CocoSoft, which has been crafted with the goodness of coconut and turmeric (haldi).

    Conceptualised by Momspresso, the campaign video highlights the proof of safety of the Mamaearth baby care range with its no-toxins and safe proposition, along with Made Safe certification.

    Set up with the premise of a day in the Alagh household, the film starts with Ghazal and Varun Alagh in the middle of a family portrait shoot. In between the shoot, some questions are directed to the second-time parents, asking them whether the birth of their first child, Agastya, led to the birth of Mamaearth. What follows the birth of their second child? The founders respond, saying that this time they are bringing forward age-old miracle ingredients that were used by our Dadi-Nani: coconut and turmeric (haldi). Ghazal recalls how, as a child, her mother used to blindly trust coconut for her skin. Varun added that his grandmother used to trust turmeric (haldi) for its antiseptic and antibacterial properties. With the winters approaching, they thought of creating a range for babies that would nourish and preserve their skin while still being safe owing to the goodness of coconut and turmeric (haldi).

    The film closes with a great message stating that the ancient propositions have been tried and tested through generations. The film is a simple and endearing representation of the brand’s philosophy of goodness inside.

    Commenting on the campaign, Mamaeath co-founder and chief information officer Ghazal Alagh said, “As a brand that was launched with the vision of making parenting hassle-free and providing home remedies in safe and certified formulations, we have been committed to bringing back age-old recipes to parents so that they can get the benefits of the recipes that our grandparents trusted in hassle-free formats. Hence, we created the CoCoSoft range with tried and trusted ingredients like coconut and turmeric. With this campaign, we are highlighting the goodness of coconut and turmeric in the CocoSoft Range, which has been tried and tested by our grandmothers.We hope that the millennial generation will be moved by this idea and decide to pick up nature’s goodness with us and our products.”

    “Young parents today are extremely conscious about the products they choose for their children. As per the insight gained through our platform, moms prefer natural ingredients to address the skin-care requirements of their children. We are extremely delighted that Mamearth partnered with us to create the launch film for CocoSoft. I am confident that this video, #SkinHealthywithCocoHaldi will resonate strongly with young parents,” said Momspresso co-founder Prashant Sinha while talking about the creative side of the campaign.

  • Havas Worldwide India creates brand film for Stashfin

    Havas Worldwide India creates brand film for Stashfin

    Mumbai: Stashfin, the fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin provides instant access to funds in a seamless and efficient manner with a flexible mode of repayment, making it one of the most convenient digital lending platforms.

    Created by Havas Worldwide India, the campaign promotes an innovative product that allows customers to get instant funds for a variety of needs, providing them with the ideal financial boost in the easiest and most hassle-free manner.

    Stashfin has been dedicatedly working towards the financial inclusion of various customer segments who find it difficult to be accepted by traditional banking systems, with a brand promise of “Nobody in India should be credit-starved.”

    The company also assists the under-represented in developing their credit footprint, allowing them to improve their quality of life. Stashfin provides flexible tenures ranging from three to 36 months; quick processes and easy application; instant funds; and the unique proposition of only paying interest on the amount used.

    With a quirky approach in the two-film campaign, a witty superhero fumbles and appears to be an antihero, unable to use his superpowers to help those around him. However, the only good he does is introduce others to the all-new Stashfin credit line app, which becomes their superpower as well.

    Speaking about the campaign, Stashfin co-founder Shruti Aggarwal said, “Stashfin has always strived to provide a positive customer experience, which is why we focused on every detail of making our product simple to use. With the goal of making Stashfin’s offering available to everyone who needs credit, it is critical that credit be made available to the majority in an effortless way. As Stashfin plays a critical role in fulfilling people’s needs, it is evidently a superhero. With our latest films, we want to show how Stashfin, as a superpower, can help anyone in need.”

    “The ever-changing fintech space allows us to tell very interesting stories, and collaborating with a brave brand like Stashfin has been great fun. We are always eager to take on the challenge of portraying the dynamic fintech space as not only exciting but also relatable and aspirational. A bumbling superhero who makes mistakes is a novel concept that communicates the brand’s core concept of quick and easy access to funds. I’m confident that, like our previous collaboration, this one will bear fruit too, with people choosing the brand Stashfin,” added Havas Group India chairman & chief creative officer Bobby Pawar.

  • Sharp Sight creates conversation about eye health

    Sharp Sight creates conversation about eye health

    Mumbai: Sharp Sight Eye Hospital has rolled out a new eye health awareness campaign, raising awareness of the importance of good vision and spectacles free life for the senior citizens.

    The campaign aims to create a viral conversation about eye health that ultimately leads people to seek out regular eye exams. It also highlights the appropriate public health messages should be provided at all ages to encourage healthy lifestyles that promote eye health in the long term.

    The campaign features Anang Desai, one of the most renowned actors in the Indian film industry with a very distinct voice and delivery.

    As part of this eye health awareness, free vision screening camps providing comprehensive eye check-ups and eye care will be held at Sharp Sight health centres for the underprivileged communities of the state.

    Speaking of this campaign, Share Sight Eye Hospitals CEO Deepshikha Sharma commented, “This is the third year we are organising the eye health awareness campaign which is about enriching public knowledge on eye health and wellness in line with the global initiative of Vision 2022: Love Your Eyes. We aim to raise awareness amongst the masses on the importance of regular eye checks and promote knowledge in early detection for myopia, as well as other visual impairing diseases.”

  • Vi launches campaign to empower youth to speed up their career

    Vi launches campaign to empower youth to speed up their career

    Mumbai: Having good education with the right skills is key to finding the most suitable job leading to a successful career and life. To enable a better future for the youth of Bharat, leading telecom operator, Vi, has launched a new campaign around its unique jobs and education proposition.

    The campaign released during the ongoing T20 Cricket World Cup is running on India’s largest premium streaming platform Disney+ Hotstar currently, and is conceptualized by Ogilvy.

    The campaign showcases Vi Jobs and education as a one-stop solution for the Bharat Youth to find appropriate jobs, improve spoken English skills and prepare for government exams, thus helping them grow in life with speed.

    The campaign positions Vi as an enabler giving wings to its customers by empowering them to fulfil their career dreams and move ahead in life for a better tomorrow.

    In line with its #SpeedSeBadho philosophy, the campaign brings to the forefront Vi’s digital strategy to curate a wide range of relevant content offerings for its users to help them thrive and stay ahead.

    The campaign comprises three TVCs to drive awareness on the Vi Jobs & Education portfolio by highlighting the three unique services – access to unlimited learning material and mock tests for preparation of Govt. Job Exams; access to high quality spoken English learning programme; and free priority access to India’s largest job listing platform.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “At Vi, our vision is to create world class digital experiences to connect and inspire every Indian to build a better tomorrow. In line with this, our offerings and solutions are uniquely curated to address the needs of our customers and help them thrive in this digital era. Our approach of deep integrated partnerships helps us curate differentiated and relevant solutions for our customers. Our new campaign highlights Vi Jobs & Education proposition and reinforces our commitment to enable our customers to unlock opportunities, gain a competitive edge and march ahead in life to meet their career aspirations.”

  • StanPlus launches a health-first digital campaign ahead of Diwali

    StanPlus launches a health-first digital campaign ahead of Diwali

    Mumbai: To help people enjoy the long holiday season, StanPlus has launched a health-first digital campaign called “# TyoharKiTaiyari.” The campaign aims to drive awareness about the health hazards during the festive season and urges people to take care of their health as India gears up for a long festive season.

    The campaign was conceptualised in-house by StanPlus’s marketing team and The23Watts, a public relations consulting firm. It will be amplified across all digital touchpoints for enhanced reach.

    The campaign emphasises the concept of well-being and safety precautions that integrate with the festivities and togetherness.

    “#TyoharKiTaiyari” is a content-driven and social-cause campaign that prepares citizens in the country for any health-related emergencies that may arise during the festive season.

    StanPlus, along with its partner doctors and medical experts, is creating health advisories across pulmonary, cardiac, and anxiety readiness, three broad categories that witness an increase in cases during these times.

    Sharing his thoughts on the campaign, StanPlus founder and chief executive officer Prabhdeep Singh said, “Various studies indicate a rise in cardiac, pulmonary, and anxiety-related medical emergencies around the festive season. A combination of a dip in temperatures, high pollution levels, and sedentary lifestyles impacts more people in the country and makes them vulnerable to health risks. As a medical emergency response platform, we want to raise awareness of precautionary measures around such issues so that people can enjoy the festive season without experiencing any emergencies. While India prepares for festivals across the country, we at StanPlus are prepared to ensure speed, reliability, and empathy in case of any medical emergency for people in need. But we hope this time, there will be festivities without us.”

  • Ogilvy India (South) creates new campaign for BSA LB

    Ogilvy India (South) creates new campaign for BSA LB

    Mumbai: BSA LB has launched its latest range of girls’ cycles during the ongoing festive season. The campaign is designed and executed by Ogilvy India (South). The new ad campaign celebrates today’s ambitious young women who choose to define and ride their own paths.

    Speaking about the campaign, BSA senior brand manager Vimal Varijakshan said, “As a brand, our mission has always been to enable young girls to be the most fearless version of themselves. With our new range of vibrant contemporary cycles, we wanted to bring a new offering into the market that was as dynamic and energetic as the girls who ride them. With the launch of this campaign, we hope to empower the young girls of today and tomorrow and open a world of possibilities. This campaign is our ode to their drive and courage.”

    Throwing light on the creative journey, Ogilvy South group creative director and digital lead George Kovoor said, “Today, young girls are defining their own journeys—they choose their path on their own and pursue them without fear. This film gives a voice to those girls and their ambitions. I hope that this film inspires more and more girls to pursue their passions, to head out, explore, and discover their own roads.”

  • Blink Digital bags Fibe’s digital media duties

    Blink Digital bags Fibe’s digital media duties

    Mumbai: Blink Digital has been awarded the digital marketing mandate for Fibe. Specialising in blending deep digital insights and ideating plans, Blink Digital helps brands grow to their full potential. The agency will now be in charge of digital strategy, ideation, and execution of the digital launch for Fibe, formerly EarlySalary. This is a year-long association/partnership that was established after a competitive multi-agency pitch.

    Conceptualised by Blink Digital, the campaign “Aapke Paise Wali Vibe” targets how it is a quick and hassle-free application process as well as the ease at which its customers can avail of its services.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fibe India (@fibe.india)

     

    The campaign, written by Sudhir Shetty and directed by Very Busy People, aims to position Fibe as an alternative to the notion that obtaining a loan is difficult and time-consuming. Fibe has been positioned as a helpful credit provider that offers loans tailored to everyone’s needs without a complicated application process or many questions about how to use the loan.

    The agency will assist the brand in staying ahead of the curve regarding social media engagement. Their new campaign idea for Fibe gives a fresh outlook on consumer lending in the financial landscape. This partnership will work towards establishing the brand as the go-to solution for all the financial needs of young Indians and provide them with a hassle-free experience.

    Talking about the association, Blink Digital co-founder & COO Rikki Agarwal said, “We have associated with Fibe to create a digital marketing strategy which will help them connect better with their target audience. At Blink, we always look forward to creating a seamless yet unique experience for our clients while staying true to the brand message. We have used the best marketing tools in nurturing social media for brands in India and across borders. We are looking forward to boosting engagement for Fibe by showcasing its legacy to the right audience at the right time through various social media channels”

    “We are delighted to associate with Blink Digital for our social media management. We look forward to working with their skillful team and are confident that the digital agency will position our properties to our highest expectations,” said Fibe founding member and director of marketing, Sudesh Shetty.