ITV

Category: Ad Campaigns

  • Ogilvy & Hindustan Unilever launch a new TVC for Brooke Bond Red Label

    Ogilvy & Hindustan Unilever launch a new TVC for Brooke Bond Red Label

    Mumbai: Brooke Bond Red Label, the flagship brand of Hindustan Unilever, has released a new television commercial under the brand’s on-going campaign “Taste of Togetherness.”

    The new TVC emphasises the importance of interpersonal interactions, which in today’s world have been replaced by social media interactions. Phone calls with loved ones have been replaced by messages. Heartfelt conversations and selfless acts of compassion in everyday life are not as widely experienced as they once were.

    In its latest ad, conceptualised by Ogilvy Mumbai, the brand takes this narrative further by showcasing two strangers in a place where one would be most vulnerable—a hospital waiting room. As a conversation brews between them, a most unexpected revelation makes the story tug at viewers’ hearts.

    Speaking on the latest TVC, Ogilvy executive creative director Akshay Seth said, “There’s something that is warmer than a great tasting cup of tea—the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, or a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”

  • Prega News unveils its latest campaign #GuessNahiConfirmKaro

    Prega News unveils its latest campaign #GuessNahiConfirmKaro

    Mumbai: Prega News from the house of Mankind Pharma has come up with a new campaign, “#GuessNahiConfirmKaro.” Conceptualised and executed by Grapes, the campaign focuses on the impulse of people to search for information online, even for decisive matters like pregnancy.

    With this campaign, Prega News urges people to take a test rather than assuming they are pregnant based on symptoms and online results. It highlights people’s instinctive behaviour to search for pregnancy-related queries online and the potential to get carried away by the vast information available on the internet. Hence, the campaign “#GuessNahiConfirmKaro” spreads awareness that, instead of depending on varied information floating online, going for the Prega News rapid test can help in confirming pregnancy with 5X surety.

    Living in a digital age, the internet is flooded with information all around, and many times, it may be difficult to gauge the authenticity of the information. Especially, when it comes to delicate matters like pregnancy, it could be misleading and harmful, which could increase the vulnerability of the person. Understanding the sensitivity of the situation, the campaign cautions people against believing everything blindly.

    Pregnancy as a journey differs from one person to another, and it is not necessary that all women align with the same symptoms. There are chances that the concerned person might not show the same symptoms mentioned in the search result. So, rather than doing self-diagnosis aided by the internet, one should just bring home a Prega News test kit and know the confirmed results for sure. To ensure the message reaches the maximum audience, the campaign has been rolled out across social media platforms to raise awareness.

    Elaborating on the campaign, Mankind Pharma associate vice president, sales & marketing Joy Chatterjee said, “The growing dependency on the internet raises a lot of concern as people believe in anything they come across online. People search for queries asking whether craving pickles is a sign of pregnancy. Not just this, they even go on to find whether mood swings, missing periods, fatigue, etc. are indications of pregnancy. Realising the commotion it can create, we came up with the campaign, sensitising the masses to not blindly rely on the online information and go for a pregnancy test to be sure.”

    Speaking on the campaign, Grapes co-founder and CEO Shradha Agarwal said, “Pregnancy is a stage of life that needs a lot of care and attention. Instead of assuring it with the test, people search for the symptoms online, which cannot be trusted completely. A lot of time may get wasted in figuring out whether one is pregnant or not, which instead could be invested in planning the course ahead. Therefore, we came up with the campaign to establish the importance of timely pregnancy tests that can put a rest to all the confusion around one being pregnant.”

  • In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    Mumbai: In partnership with DDB Mudra Group, Raymond Ltd. has launched an exclusive campaign for Ethnix, showcasing the latest collection to celebrate the joy of shopping together with family and friends. This campaign celebrates the grandeur and glamour of Indian festive fashion.

    With the wedding season upon us, Ethnix by Raymond is set to offer the best ethnic wear fashion, such as sherwanis, kurtas, bundis, and jackets, to shoppers. Raymond is in the process of launching more than 90+ ethnicwear stores across India for families to shop together, coordinate outfits, and complement each other’s looks.

    The brand has adopted an integrated approach to bring alive an idea, integrating fashion with togetherness and inclusivity. The campaign comprises a megafilm for theatre release, print, outdoor, and digital advertising.

    Elaborating on the campaign, Raymond CMO Himanshu Khanna says, “Weddings and festivities have always been occasions to unite families. The preparations start well in advance, usually with extensive and intensive shopping trips. The vibe of these festivities can only be cherished when families shop together. The idea of this campaign is to reinforce the fact that Indians are all about celebrating every happy occasion with family, be it a festival, wedding, or shopping spree.”

    DDB Mudra Group’s national integration head Gaurav Magotra said, “Shopping online is a convenience. But shopping at an exclusive store is an experience. We wanted to celebrate the magic of getting ready for a big occasion on a bigger map. The baaraat could, in fact, begin at an Ethnix by Raymond store!”

    The Ethnix by Raymond advertisement will be screened across movie halls in cities where the brand has a physical presence through stores. The campaign will also have a significant digital presence. Shot entirely in an Ethnix by Raymond store, the film invites families to participate, feel the emotions, and have fun while shopping.

  • Chris Riedy is now head of advertising sales at Twitter

    Chris Riedy is now head of advertising sales at Twitter

    Mumbai: Chris Riedy, who previously held the designation of vice president – EMEA at Twitter, has now been made incharge as head of advertising sales at the company. He takes on the reins from Robin Wheeler who was sacked by Elon Musk for declining to lay off more members of his team.

    As per his LinkedIn profile, Reidy has been with the social media giant for about a decade, and has about 25 years of experience across sales, marketing and business development. He has a Bachelor’s degree in Arts (History) from Denison University in Granville, Ohio and is an MBA from Santa Clara University, California.

    Riedy is currently based in Dublin.

  • Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Mumbai: Pentonic, a writing instrument brand from the House of Linc, has ventured into the stationery category with its latest offering, Pentonic GumStik, a gum stick with super sticking power, in order to expand its product portfolio.

    Created by its agency-on-record, Wunderman Thompson, Kolkata, Pentonic has released a new digital film titled “The Aviator ” to bring this product attribute alive.

    The film tells the story of a nerdy 10-year-old who loves aeroplanes. He creates a model with a Pentonic GumStik and throws it in the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.

    “Pentonic as a brand is designed to be unique. The GumStik is a transparent gum in unique black packaging and comes with super-sticking power. We needed a unique film to expand our mindshare among the target audience, which is school-going kids and their parents,” says Linc Pens MD Deepak Jalan.

    “We have been partnering with Linc Ltd. on the brand Pentonic since 2019 across multiple product and format launches. We are happy and proud to be part of their growth story,” says Wunderman Thompson, Kolkata managing partner Vijay Jacob Parakkal.

    “The power to stick different stuff together to create something new is a magical, superpower. We needed a magical story to bring this alive. After much exploration, we decided on the art and animation style,” adds Wunderman Thompson Kolkata senior ECD & VP Arjun Mukherjee.

    “Pentonic GumStik is a new entrant in a category that is defined and created by a behemoth. We had to do something to get noticed. This is a film that attempts to do that. It retells the story of adhesive power in a way that is likely to stick around in the mind a bit longer,” says Wunderman Thompson Kolkata VP & CSD of client servicing Soumya Chowdhury.

  • ITC Fiama highlights the importance of mental well-being in a fun way

    ITC Fiama highlights the importance of mental well-being in a fun way

    Mumbai: ITC Fiama immerses its communication outreach in pop culture with “#FeelGoodWithFiama,” a unique meme video series to help mitigate the stigma of mental health and therapy. The series was rolled out to mark World Meme Day on 12 November 2022.

    Conceptualised by Brand David, ITC Fiama’s Feel Good with Fiama campaign aims to reach digitally savvy gen-z and millennials through the existing meme culture and motivate them to have constructive conversations about their state of mental well-being.

     

     

    Memes have continued to be a constant in the fast-paced, dynamic lifestyle of young adults and have often served as a powerful way to cope with stress. The brand has repurposed iconic memes into meme videos showcasing real-life situations, providing a strong message on the importance of opening up and sharing their feelings.

    Fiama takes the first step in making expert therapy and counselling more accessible and affordable through a virtual clinic in partnership with the MINDS Foundation. It encourages individuals to seek help in an intimate virtual space without fear of embarrassment or the prevailing stigma. The MINDS Foundation has specially put together a team of highly qualified therapists for this virtual clinic, thereby offering expert advice, therapy, and counselling at the convenience of one’s own privacy.

     

     

  • Cactus celebrates the forgotten women in the field of science and technology

    Cactus celebrates the forgotten women in the field of science and technology

    Mumbai: A science communications and technology company, Cactus Communications, launched a new campaign, “#WomenWhoChangedTheWorld,” to celebrate and bring back the forgotten tales of women in science, technology, engineering, and mathematics (STEM) back into the spotlight.

    This year-long campaign started on 8 March 2022, featuring 52 inspiring women across the globe, with one story being highlighted every week of the year through Cactus social media handles.

    The campaign features inspirational Anna Mani (the weather woman of India), Alice Ball (an African American chemist who developed the “Ball Method”), Katherine Johnson (one of the first black American mathematicians to ever work at NASA), Rosalind Franklin (a British chemist and x-ray crystallographer), and many others, and celebrates their contributions and the life-changing scientific discoveries made by them.

    Through this campaign, the company has quietly unveiled a hard-hitting reality that highlights the under-representation and disparity in STEM caused by deep-rooted social norms, stigma, discrimination, and biases against women. Cactus is determined, as the voice of science and technology, to amplify the stories of these under-represented heroes who made an unforgettable contribution to the science and technology space, leaving a legacy for many to follow but not receiving their due credit.

    Cactus CEO and co-founder Abhishek Goel said, “Women have always played a key role in where we see science and technology today. However, very few can name these trailblazers, which is tragic. We at CACTUS, feel responsible for bringing the stories of these women to spotlight through our #WomenWhoChangedTheWorld campaign.”

    A key creator for the campaign, Cactus creative director Saurabh Doke said, “Women have historically played a key role in the advancement of science and technology that has been long overlooked. This campaign is a tribute to all the unsung heroes who have not only contributed to but also defined the world we live in today. This heartwarming and thought-provoking campaign recognises the significant role women have played and advocates that we celebrate them throughout the year and not just on one day. Cactus aims to spread the much-needed awareness of women’s contributions to the world of science and technology and relay valuable information about them through this campaign.”

  • BBDO India wins the Cargill mandate

    BBDO India wins the Cargill mandate

    Mumbai: Cargill has appointed BBDO India to manage the brand strategy and creative for their portfolio of edible oil brands.

    Cargill has been striving in India since 1987, providing products such as edible oils, grains, and other verticals. Despite a competitive market fuelled by India’s high oil consumption, Cargill has managed to maintain a steady hold on its audience by offering products relevant to a variety of demographics and regions.

    In recognition of BBDO India’s great work on the Gemini 2021 campaign, which challenged the age-old habit of women limiting themselves to the kitchen and never finding time to explore their full potential, Cargill made BBDO India their AOR for their edible oil brand portfolio. Now that Indian consumers are becoming more aware of their consumption habits, Cargill and BBDO will work together to identify contexts and insights that can further help make a positive impact on consumers’ lives.

    Asked about the partnership, BBDO India GM and chief growth officer Nikhil Mahajan said, “The relationship between us has been built on great conversations, insightful work, and the desire to do something more than just an ad. With a unified vision and a common goal, I am certain that this partnership will lead to some great pieces of work that will always find ways to stir up a conversation with our consumers.”

    BBDO India (Delhi) chief creative officer Krishna Mani added, “We are really looking forward to working with our partners at Cargill to write meaningful and impactful narratives for various brands in their portfolio.”

  • Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Titan Eye+ partners with Ogilvy for new campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ has rolled out a new campaign featuring its brand ambassador, Ayushmann Khurrana, who presents a refreshing take on the signature Titan music while showcasing the advantages of Titan Eye+ over others.

    Conceptualised by Ogilvy, the ad takes an exceptional creative route; it is devoid of voice-overs and dialogues and uses the signature Titan Symphony to deliver the key messages. As music is the universal language, characters communicate with each other in whistles using the popular and well-known Titan Music, as Ayushmann Khurrana effortlessly provides a walkthrough of the Titan Eye+ experience.

    With the tagline “Experts Who Care,” Titan Eye+ launched its campaign earlier this year and urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three compelling reasons to choose Titan Eye+, which delivers value for money to consumers.

    First and foremost, expert eyecare is provided through a comprehensive 20-step eye test by a qualified optometrist, a practise uncommon in the industry. Secondly, a choice of over 1,000 award-winning spectacles and sunglasses. Last but not least, exceptional customer service has earned the trust of over 500,000 customers, with a Google rating of 4.9 out of 5. All of this for the low, low price of Rs 999.

    Commenting on the new campaign, Titan marketing head of eyecare division Maneesh Krishnamurthy said, “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious.”

    Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution, and a wide choice starting at Rs 999, making us India’s most trusted eyewear retailer with a 4.9 out of 5 rating on Google. That we could say all this without uttering a single word makes this truly enjoyable.”

    Speaking about the campaign idea, Ogilvy South chief creative officer Puneet Kapoor said, “Brands like Titan Eye + that deliver consumer delight at all touchpoints do generate great word of mouth. And our very talented team on Titan Eye+ came up with the idea that there was no better expression for word of mouth than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director to deliver the message charmingly.”

  • Alia Bhatt’s Ed-a-Mamma announces an exclusive teen collection with Edheads

    Alia Bhatt’s Ed-a-Mamma announces an exclusive teen collection with Edheads

    Mumbai: Alia Bhatt’s kidswear brand, Ed-a-Mamma, has announced an exclusive teen collection, building the franchise to include casual wear for teens.

    The launch of Edheads marks an exciting partnership between the fast-growing conscious clothing brand Ed-a-Mamma and the popular online shopping platform Myntra.

    The teen clothing line, branded Edheads, aims to build a community around a like-minded, conscious generation. The clothes, specially designed for teens between the ages of 11 and 17, are available exclusively on Myntra and Ed-a-Mamma.

    Edheads is all about attitude and offers teens a creative space to craft experiences, build their own narratives, and express themselves uninhibitedly. With elements like digitised effects and 3D fonts and designs that are slightly futuristic with a retro edge, the new collection allows teens to showcase their unique personalities and be spontaneous, vibrant, and opinionated while boldly rising to meet challenges, becoming lifelong learners, and celebrating new skills. Different forms of expression like art, music, dance, and sports are highlighted in the new line.

    Speaking about the new launch, Alia Bhatt said, “It’s always been my vision to create a universe of quality products for children and their parents, designed for them and for the planet. We’ve already introduced maternity wear and kidswear, and clothing for young adults felt like the natural next step. Gen-Z is more socially aware and environmentally conscious, and that is the community that we want to nurture.”

    Ed-a-Mamma business head Iffat Haider Jivan said, “Edheads is a collection for teens with attitude. It is trendy, stylish, and designed to give teens a space to be themselves. It is everything a teenager is: carefree and dynamic.”

    The clothes in the collection have been created using natural fibre-based biodegradable fabrics, safe AZO-free dyes, and nickel-free trims and buttons. Conscious and comfortable, the range offers great quality and styles at affordable prices. Designed for multi-purpose usage, Edheads is made for teens to hang out, have fun in, and live in.