Category: Ad Campaigns

Mumbai: Entropik, an AI-powered integrated market research company, today announced the launch of its first-ever brand awareness campaign, ‘The Master of Observation’. The campaign aims to build brand trust and credibility, spread brand awareness, and delight the audience with a clever and ingenious digital ad film that heightens curiosity and makes viewers eager to explore the brand.

The aim of the campaign is to convey that Entropik is a Master of Observation, and can pick up facial cues, know where customers are looking, and pick up information from their tone of voice. The campaign delivers this message through an ad featuring the famous Sherlock Holmes.

The video features a focus group meeting with a moderator and participants. At the same time, Sherlock Holmes, with the clients and organizer, patiently observes them from the next room. The classic Sherlock deduction sequence begins as he analyzes the participants’ behavior, voice, and facial cues.

Watch the brand film here:

The brand campaign will go live on Entropik’s all social media channels.

The campaign highlights the power of Entropik’s AI-powered market research platform to capture human insights that go beyond stated responses. This campaign aligns with Entropik’s disruptive AI tech to use Human Insights like Facial Expression, Eye movement, and Voice Tones to understand consumer behavior and preferences. Further, it highlights how Emotion AI Tech enables research, marketing, and product teams to design and deliver superlative marketing and product experiences through an Agile & Collaborative platform.

The company has already won many awards and accolades, such as the Amazon AI Award 2018, and has been quoted by Gartner as India’s ‘Top 5 Cool Vendors in AI.’ The new campaign is set to build on this success and take the company to new heights.

“We are thrilled to launch our first brand awareness campaign and show the world what we are capable of,” said Entropik founder and CEO Ranjan Kumar. “Our platform can capture human insights that go beyond stated responses, and this campaign showcases the power of the disruptive emotion AI technology. We hope that the campaign will help us build trust and credibility and spread awareness, allowing us to reach new brands from across the globe.”

Mumbai: Laqshya Media Group’s technology innovation & content production business vertical, Inventech, has teamed up with Absolut Glassware to launch an incredible tech-activation campaign called the ABSOLUTALLY Walkway, a one-of-a-kind campaign that encourages allyship and aims to foster a safe space for members of the queer community. Inventech created the concept and technology exclusively for Absolut Glassware. The ABSOLUTALLY walkway is an interactive installation that utilizes cutting-edge AI and live gestures using customized camera tracking software to create playful coloured silhouettes that inspire and engage. As you walk along the walkway, every step is transformed into a unique, customized experience that celebrates diversity and unity and is open to all.  

Despite cultural, political, and legal progress made over the years, nearly three in four Gen Zers still experience rejection from their families when expressing a non-heterosexual identity. This cutting-edge partnership is dedicated to creating a world where everyone feels welcome and valued and where differences are celebrated. So get ready to witness a groundbreaking initiative about spreading positivity and unity!

Pernod Ricard India group head- international brands Florian Sallaberry said, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity. By leveraging the latest technology and new-age tech, we are confident that this campaign will deliver an immersive and engaging experience for the audience. We hope this initiative will encourage more people to join us in our journey towards a more inclusive society.”

“We deeply thank Pernod Ricard India for trusting us with the ABSOLUTALLY Walkway project. Our ability to provide innovative and customized tech solutions is a testament to our unwavering dedication to delivering impactful experiences that resonate with our clients and have a profound and lasting impact on society. The ABSOLUTALLY walkway perfectly aligns with our values, and we’re excited to showcase this technology at Bandstand, Bandra in Mumbai,” said Laqshya Solutions COO Amarjeet Hudda.

Absolut Glassware has a strong history of working with the LGBTQIA+ community and has inclusion and diversity at its core. Absolut Glassware has launched a digital campaign to supplement the on-ground activation to guide people about allyship and being an Absolut Ally. The digital films feature popular influencers, including Dutee Chand, Durga Gawde, Patruni Sastry, Jay Anand, Alex Matthew, Aniruddha Mahale, Maitrayanee Mahanta, Anwesh Sahoo, and Anjali Lama. The influencers share their journeys and experiences, creating a powerful message of allyship. Beyond merely communicating, they hope and look forward to serving as change agents and having a significant impact.

“We are thankful to Absolut India for trusting us. Initially, we conceived the idea and then utilized the expertise of our in-house team of coders, software engineers, developers, and animators to develop bespoke camera tracking software for its implementation. Finally, we blended technology and art to produce a visually captivating experience and engage with the audience,” said  Inventech CEO Sommnath Sengupta.  

Inventech, a Laqshya Media Group company, has demonstrated its ability to execute groundbreaking campaigns that are both innovative and socially responsible. Through their collaboration with Absolut Glassware, Laqshya Media is taking a step towards creating a more inclusive world where allyship is promoted and appreciated.

Activation video link:

Mumbai: Nuvoco Vistas Corp. Ltd., an Indian cement group, has launched an integrated marketing campaign across the country with a key focus on northern India. This campaign aims to further strengthen the consumer connect with Duraguard Franchise, which has several unique selling propositions. This Duraguard franchise includes India’s first and only microfiber cement, void reduction technology cement, superset technology cement and foundation to finish cement. This wide and differentiated range is aimed at meeting the construction requirements of the discerning customer.

The campaign is spread across the key regions of Rajasthan, Gujarat, Delhi, Haryana, Uttar Pradesh, Punjab and Madhya Pradesh. The campaign consists of a series of short films showcasing this franchise’s unique properties. During this campaign, the company hopes to inspire customers to make better and more informed decisions about building their dream homes with the power of choice that the range offers. The campaign capitalizes on the differentiators and creatively incorporates humor to break the monotony in the commodity advertising space.

Each communication tool is being used to address the unique features of the four products under the Duraguard franchise, including Duraguard cement, Duraguard microfiber cement, Duraguard xtra cement, and Duraguard F2F cement, to reach a diverse audience. The campaign will be promoted across northern India via broadcast, outdoor, radio, ATL, BTL, social, and digital channels.

Nuvoco chief strategy and marketing officer Madhumita Basu commented on the launch, “Our commitment has always been towards building a portfolio of innovative and sustainable products backed by robust research and innovations. Historically, the cement business has attempted to amplify the generic benefits of products such as strength and size. But, at Nuvoco we think that in this ever-changing and progressive world, one must also look beyond the obvious. Our focus on technology enables us to break down barriers and create new offerings, which provide more relevant choices to our customers and help them make informed decisions while building their dream homes. Duraguard, one of India’s most popular cement brands, has advanced features and is a symbol of trust and longevity in the Northern and Eastern markets, and this campaign will strengthen our position even further.”

Enormous managing partner Ashish Khazanchi commented on the campaign, “During the market research in Rajasthan and Bihar, we discovered that the market relies more on hearsay, inertia, and familiarity than on actual brand research. As a result, this vastly differentiated and technology-driven product range necessitated a vastly superior and disruptive narrative capable of challenging the status quo which not only facilitates in validating consumer choice but also gives them a clear feature-benefit advantage. Thus, we came up with this campaign with the words “Isme Hai Wohi, Jo No.1 Main Bhi Nahi.”

Link to the campaign video –

Mumbai: Zoomcar, a self-drive car sharing platform in India, has announced its partnership with Vistara, India’s full-service carrier and a joint venture of Tata group and Singapore Airlines, to become its self-drive partner. In-line with Vistara’s distinguished flying experience, customers can now avail a wide choice of self-drive cars from Zoomcar while booking through the Vistara website. Vistara customers can now book their self-drive cars with Zoomcar and earn CV Points.

As part of this association, Vistara customers can earn five CV Points for every Rs 100 spent when booking through a simple process on their website (https://www.airvistara.com/in/en/club-vistara/partners/car-rentals/zoomcar) and enjoy Zoomcar’s self-drive options. Zoomcar’s core offering allows individuals to access personal mobility in a safe, affordable, and flexible manner.

Club Vistara Member Benefits:

Club Vistara members enjoy up to five CV Points on every Rs 100 spent and additional discount of up to 15 per cent on their first booking with Zoomcar Rentals till 31 March 2023, using the promocode ‘ZOOMVISTARA’.

Steps to earn CV points:

    Visit Club Vistara partner page through link and click Book Now – https://www.airvistara.com/in/en/club-vistara/partners/car-rentals/zoomcar

    Visit Zoomcar app/download the App

    Provide the required details (Pick up location, Start date, End date etc.) to search the cars available near your pick up location.

     Select from the list of options available.

    Once you have finalized the car, apply ‘ZOOMVISTARA’ coupon to earn additional discount & CV points & make the payment.

    Post booking, you will receive a push notification & email with a link to a google form, where you need to provide your CV ID along with booking details, to earn the CV Points.

“Over the past decade, we have been transforming urban mobility across emerging economies,” said Zoomcar CEO & founder Greg Moran. “We are delighted to partner with Vistara to bring innovative, mobility solutions to our guests. As trusted travel partners for customers across the country, we see great synergies in this partnership.”

Mumbai: Home Credit India (HCIN), a local arm of the global consumer finance provider, has launched the third campaign under its ‘Zindagi Hit!’ brand. In the run-up to the Holi festival, the new digital AV showcases Home Credit as an enabler towards fulfilling consumer aspirations and helping them lead a life of financial independence. The value proposition of Home Credit India’s campaign centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans.

This campaign is an effort to have sustained brand connect with Home Credit consumers and potential loan seekers. Home Credit India had launched its new brand thought “Zindagi Hit!”, during Diwali in October last year. It was followed up with the second leg of the brand campaign – ‘Khushiyon Mein Der Kaisi’ – launched in December.

The narrative of the new digital campaign revolves around a mother-son relationship where a mother is disheartened as neither her son is able to visit her on Holi nor is she able to video call him as her phone is broken. The worried son, while strolling in the market, spots a local mobile shop promoting Home Credit finance. The mobile retailer suggests he get a new phone financed in lieu of a small amount. Herein lies the value of Home Credit, who financially empowers borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. The video ends with the son gifting his mother a new smartphone and affirming to her that it has been bought ethically (“izzat se liya hai”).  With Home Credit, he has found a new hope and confidence in being able to give a better life to his family.

Speaking on the new campaign under ‘Zindagi Hit!’ brand thought, Home Credit India CMO  Ashish Tiwari said, “The narrative of this new brand campaign hinges on accessibility, convenience, and trust. The brand thought ‘Zindagi Hit!’ aims to foster financial freedom for millions of people and help them celebrate all moments of life with respect.  Home Credit believes loan is an empowerment for right use cases and we are focused on addressing the unmet credit needs of our customers by combining the convenience of varied financing options such as EMI Card to transparency and accessibility.”

The brand campaign is live across all Home Credit’s social media channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn.

Mumbai: With International Women’s Day just around the corner, Prega News, Mankind Pharma’s pregnancy detection brand, has launched a new campaign, ‘Mark Of Strength’. Conceptualized and executed by SG Media, the campaign celebrates the beauty and strength that lies in the marks and changes born out of childbirth. Over the years, the brand has sought to commemorate the various aspects and complexities of being a woman.

Prega News realized that women tend to see themselves differently after giving birth. The international journal of health sciences & research also cites that 65 per cent women feel negative about their body after delivery. Many new mothers see the physical effects of childbirth on their body, like the weight gain, the stretch marks, etc., as something to be hidden. The brand video brings this into highlight, along with a strong message of body positivity.

Delving into the campaign, Mankind Pharma associate VP Joy Chatterjee said, “Being confident and comfortable in one’s body is an ongoing struggle for a lot of people around the world, especially women. But this struggle is all the more intensified when your body has undergone massive changes that come with giving birth. So, with the ‘Mark Of Strength’ campaign, we wanted to bring this perspective into sharper focus. The aim was also to move away from the stereotype of putting pressure on women to be perfect all the time.”

This Women’s day, Prega News wants to promote the message of believing in yourself irrespective of the changes in your body. And with this campaign, the brand urges women to celebrate their post-pregnancy body as their #MarkOfStrength.

Campaign video:

Instagram –

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Facebook –

Mumbai: Pepsi has announced its association with Ranveer Singh, welcoming him as its brand ambassador. Singh has charmed his fans time and again, be it through his powerful performances, fashion statements, musical forays, or his free-spirited personality.

Pepsi has always been synonymous with the voice of the youth and believes in empowering them with self-expression, self-confidence, and self -belief. This dynamic match between Pepsi and Ranveer is sure to enthrall audiences across the country.

Commenting on the partnership, PepsiCo India Pepsi Cola category lead Saumya Rathor said, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos be it being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on the brand and are extremely confident that the consumers will love the magic we intend to create together.”

Ranveer Singh’s post   

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Mumbai: Mountain Dew has announced two new films with its brand ambassadors, Hrithik Roshan and Mahesh Babu. The new campaign will extend the brand’s ongoing ‘Darr Ke Aage Jeet Hai’ positioning across its consumers in India.

The adventurous films showcase Roshan and Babu gearing up to perform a never-done-before freefall stunt in a cargo plane from a supremely high-altitude while being televised across live television. As their crew points at the risk quotient of the stunt, we see a seemingly worried Roshan and Babu as they evaluate the choice in front of them. A resolute look crosses their face as they take a sip of Mountain Dew and takes the challenge head-on and emerges victorious.

The film is a reiteration of Mountain Dew’s belief that in the face of any challenge there are two choices; either succumb to fear & turn back or overcome the fear & move ahead – it is this choice that set’s the real heroes apart from the rest.

Speaking on the campaign, PepsiCo India Mountain Dew category director Vineet Sharma said, “With our ‘Darr Ke Aage Jeet Hai’ philosophy, Mountain Dew has always celebrated the spirit of those who push themselves in the face of fear to achieve extraordinary results. In 2023, the brand acknowledges that every individual has moments of fear, but real heroes are those that face the challenge head-on and emerge as winners. We are confident that this new film will connect with our consumers across the country and relate with Hrithik Roshan and Mahesh Babu as they personify a true hero in this campaign.”

Commenting on the film, Roshan said, “It’s always a pleasure to associate with Mountain Dew. I connect with the brand’s philosophy of conquering one’s fear and rising above with courage in the face of challenges. This message of ‘Darr ke aagey jeet hai’ is a deeply personal belief and I’m happy to have collaborated with Mountain Dew over the years via innovative campaigns that reiterate this core belief. I’m excited for our latest campaign to be showcased to the consumers.”

Commenting on the film Babu said, “Courage over fear, the thrill of the unknown – Mountain Dew’s persona has always resonated with me. Excited to be back with the team for this action-packed film that’s high on both action and adventure!”

Studio Simple creative head and co-founder Sainath Saraban said, “The common goal was to create a campaign that is jaw-dropping without losing the essence of vulnerability that one experiences right before emerging victorious. You will experience high octane drama in it while it remains human and relatable at the core.”

The new Mountain Dew campaign and TVCs will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

Link to view film featuring Hrithik Roshan:

 

 

 

 

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A post shared by Hrithik Roshan (@hrithikroshan)

Link to view film featuring Mahesh Babu:

 

 

 

 

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A post shared by Mahesh Babu (@urstrulymahesh)

Mumbai: Stayfree, one of India’s brands in women’s menstrual hygiene today named Bollywood actress icon Kiara Advani, as its brand ambassador, and the face of its latest campaign for Stayfree Secure XL pads. Advani represents the ethos and principles of the brand and reflects the women of modern India.

Stayfree has always been a champion for women empowerment, supporting them in their journey to fulfil their dreams. Young women’s path to financial independence is often not smooth, they have to negotiate various problems, people’s attitudes and realities including periods which act as hurdles to their dreams and sometimes forces them to miss opportunities.  Stayfree Secure XL with its unique LeakLock technology offers up to 12 hours leakage protection giving women an opportunity to maximize every moment.

In its latest marketing campaign designed by DDB Mudra for Stayfree Secure XL, Advani represents the hustle and can-do spirit of women entrepreneurs who are confident with ambitions, who need day-long protection and comfort, making Stayfree Secure XL with its 12 hours leakage protection her preferred choice.

Commenting on her association with Stayfree, Advani said, “Modern women today are unstoppable and I truly believe nothing could bog down the spirit, determination and courage of today’s woman. I am glad to become the new face of Stayfree and represent this iconic brand that strives to help millions of young girls and women fulfill their aspirations, free from the fear, shame and discomfort associated with periods. Stayfree Secure XL offers comfort and long-lasting protection up to 12 hours enabling women to live their lives to the fullest potential, without letting anything come between their dreams. I am proud to be a part of this empowering campaign that celebrates the can-do spirit of young women.”

Speaking on the new campaign, Johnson & Johnson Consumer Health VP marketing and essential health BU head Manoj Gadgil said, “Stayfree has always celebrated the spirit and strength of young women. With Stayfree XL’s latest campaign ‘Din tumhare saath chalega’, the brand empowers women to fulfil their dreams and aspirations by leading life on their terms, so their day marches to their beat. We are delighted to onboard Kiara Advani as part of the Stayfree family. She represents the aspirational young women of today’s generation.  Through our association with Kiara Advani, we aim to accelerate the brand’s mission of empowering women to seize every moment, pursue their dreams, and not miss out on any opportunity, even during their periods.”

DDB Mudra Group CCO Rahul Mathew said, “We’ve all heard the adage – too much to do, too little time. There’s no generation that’s felt it more than the youth of today. Stayfree believes that every girl should have total control over their time and what they want to do with it… even when she’s on her period. In Kiara we have the perfect person to deliver this message. She too does it all and is someone that girls of today look up to.”

The new campaign goes live on 24 February and will be seen across leading television and social media platforms.

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Mumbai: Mamaearth, the fastest-growing FMCG brand from the House of Honasa  Consumer, launched its latest campaign, #Shaadiwaalagloweveryday, with celebrated actor and Brand  Ambassador Shilpa Shetty Kundra. The TV Commercial highlights the goodness of natural ingredients in the Ubtan Face Wash that gives #ShaadiWalaGlowEveryday, naturally.

Everyone desires glowing skin everyday and mostly relate to the glow they or their friends had during  their wedding Haldi ceremony. Mamaearth Ubtan Facewash has been crafted with the goodness of  natural ingredients like turmeric and saffron which are key ingredients in the haldi ceremony ubtan as  well. Hence, using Ubtan Face Wash can give you the Haldi ceremony glow, without hosting an elaborate  haldi ceremony.

Conceptualised by Korra Worldwide, the new TVC showcases the unique proposition of Mamaearth’s  Ubtan Face Wash, that gives a glow similar to the one from the Haldi ceremony during weddings. The film  captures a delightful banter at a Haldi ceremony, where the bride’s radiant glow after wiping away the haldi catches everyone’s attention. Even the younger sister of the bride is amazed by the bride’s glowing  skin and is staring at her in awe. Shilpa notices this and playfully nudges the sister, asking if she also feels  like getting married after seeing the bride’s glow. The sister responds by complimenting Shilpa’s flawless  skin and expresses her desire to have the same glow every day without getting married. Shilpa then  reveals her secret to glowing skin – Mamaearth’s Ubtan Face Wash. The film effectively communicates the unique benefits of the product, making it a must-try for those seeking flawless and radiant skin.

The 35 sec film closes with the ingredient benefits of Mamearth Ubtan facewash in a no-toxin proposition  giving the perfect #ShaadiWalaGlowEveryday.

Commenting on the campaign, MamaEarth co-founder and CEO Ghazal Alagh said, “Ubtan has been  treasured for generations as the secret to glowing and radiant skin. Typically used in Indian ceremonies, such as the haldi ceremony during weddings, Ubtan has been known to detan and lend a radiant glow. For our customers to experience the Ubtan glow every day, we’ve taken the best of traditional Ubtan  ingredients and crafted them into a hassle-free formula in a facewash so that the benefits of Ubtan can be  achieved everyday. Our new TV commercial establishes the Ubtan range as synonymous with achieving  the ShaadiWalaGlowEveryDay, naturally with Mamaearth Ubtan Facewash. I hope this resonates with our  consumers and they choose the goodness of natural ingredients with us.”

Korra founder & director Gaurav Nabh said “Indian wedding preparations are incomplete without the  grand Ubtan ceremony, thanks to the radiant glow it brings to the bride and groom’s skin. Our latest work  on Mamaearth’s Ubtan Facewash is built on the same insight and answers one simple question – How do  you get this shaadi waala glow every day? The campaign features Shilpa Shetty, who’s known for her  timeless beauty and glow. We are proud of this work by Korra and are looking forward to continuing the  great work together and helping Mamaearth build a deeper connection with the consumers.”