Category: Ad Campaigns

Mumbai: EORTV, a LGBTQ focussed OTT platform, has tied up with ‘Engage’, a body fragrance brand from ITC for a promotional campaign. The campaign played out digitally on EORTV the streaming platform and its social media properties for a little more than two weeks.

As a part of the campaign, the brand’s banner advertisements were put on EORTV’s website and streaming app for 15days. A substantial brand exposure was given on the platform’s YouTube channel and other social media handles. A 15 second pre roll of Engage perfume’s audio-visual creative was attached to EORTV’s driver property, I Love Us 3. On screen-logo pop up in each episode of the show, I love Us 3 was also integrated into the campaign.

A subsequent contest was also run where gift hampers of Engage were shared with early bird subscribers and winners to encourage them to subscribe and view the platform.

Speaking about the collaboration, EORTV COO Falguni Shah said, “We are really thrilled to have Engage- ITC on board. When a mainstream brand associates with EORTV it is very reassuring. Right from the outset our mission has been to integrate the LGBTQ community into mainstream society. Any effort or association in that direction is always very heartening. A widely used brand like Engage associating with us is a proof of inclusion. It sets a precedent and helps in paving the way for a much-needed change.”

Speaking about the campaign, EORTV CEO Deepak Pandey said, “Engage is a very powerful brand and this association shows that the brand is connecting with the audiences in a meaningful way. EORTV has a very strong niche and we feel this collaboration is a step in the right direction towards inclusivity ”.

EORTV is a video streaming app that offers thousands of hours of premium, exclusive and original content. The main mission of EORTV is to create a number of diverse and inclusive stories of the LGBTQ + community, thereby eliminating any kinds of biases based on gender stereotypes and sexual orientation(s).

Mumbai: Orient Electric Ltd. part of the diversified $2.4 billion CK Birla Group, has launched a new TVC featuring brand ambassador MS Dhoni to promote its wide range of energy-efficient BLDC fans. Orient’s five star rated BLDC fans consume up to 50 per cent less energy than ordinary fans thus providing significant savings on electricity bills for consumers without compromising on air delivery.

The TVC opens with ‘Captain Cool’ MS Dhoni entering the locker room of a tired India U19 team and switching on the Orient BLDC fan with the remote. As soon as the fan is turned on, a couple of locker windows bang close hinting at the fan’s superior air throw. And then the music kicks in and we see Dhoni breaking into a dance and showing the players the signature step on “Orient BLDC Ghoomega, Toh India Jhoomega”. Watching Dhoni dance, the players also start dancing with full energy and gusto. The ad then goes on to show the entire India grooving to the upbeat jingle.

With this TV ad, Orient Electric aims to lead a new movement advocating the mass adoption of BLDC fans and getting the entire country to celebrate the benefits of making a switch to technologically advanced, energy efficient, and stylish Orient BLDC fans. The jingle ‘Orient BLDC Ghoomega, Toh India Jhoomega’ has been recreated in six different languages making it relevant to regional audiences.

Orient Electric chief marketing and customer experience officer Anika Agarwal said, “At Orient, we have been at the forefront of developing and promoting products and solutions that are good for our consumers and for the environment. Our wide range of BEE 5-star rated BLDC fans that provide up to 50 per cent saving on electricity bills without compromising on air delivery and aesthetics is a step in that direction. We have great confidence in the potential of BLDC fans as the future of the industry which has been beautifully captured in our new campaign ‘’Orient BLDC Ghoomega, Toh India Jhoomega’. It is an earnest effort from our side at encouraging the entire country to switch to and groove to the benefits of BLDC fans. And with MS Dhoni adding his unparalleled charisma and charm to the campaign with his helicopter shot styled hook step, this film is certainly a treat for the eyes. I am sure this will grab viewers’ attention and create a lot of excitement about Orient BLDC fans.”

Contract India chief creative officer Sagar Mahabaleshwarkar said, “There’s no better feeling than when you switch on a fan and that cool, calming breeze hits you in the face. And for Orient’s new campaign, we made good on this insight. The brief was clear from the beginning. In a market where every competitor is talking about the functionality of BLDC fans, how can Orient stand out? For a brand that has a rich legacy and has always been known for innovation, something simple just wouldn’t cut it. We had to establish Orient as a leader in the category. So, we decided to capture that joyous moment when you switch on a fan and marry it with a catchy, energetic jingle. Taking a page from MSD’s book, we devised an elegant dance hook and created a TVC which had MSD breaking into a dance for the first-time-ever in a commercial. In the process, we managed to capture the pulse of the country while ensuring that Orient becomes synonymous with the BLDC category.”

The TVC will be strongly flanked by print, OOH, and active engagement through digital touchpoints.

Some of the company’s bestselling BLDC fans include IoT-enabled & voice-controlled i-Float and Aeroslim, i-Falcon, Hector 500, i-Tome, Aeroquiet BLDC, and Ecotech Supreme, among others. Flaunting distinctive designs, Orient BLDC fans are long-lasting compared to induction motor fans on account of lesser wear and tear, provide superior air delivery, and operate silently and efficiently even at low voltages which is a common problem across India.

Mumbai: EatFit, one of India’s largest healthy food platforms housed under Curefoods has announced the launch of its latest campaign #IPizzaLove today, on account of the Indian Premier League 2023, where EatFit celebrates India’s love for Cricket and Food together with a range of healthy and nutritious pizzas during the IPL season.

To kick off the #IPizzaLove campaign, EatFit has partnered with Mayank Agarwal, one of India’s leading cricket players, and Joy Bhattacharya, Sports Enthusiast for two ad campaigns which will be published on Twitter, Instagram, LinkedIn, Facebook and YouTube. In the first ad, Joy is caught off guard discussing EatFit’s pizza range with Mayank during a post-match presentation whereas, in the second ad, they are seen talking about how pizzas are the best way to celebrate a match victory. The second ad will be led by famous cricketers who plan to celebrate their match victories with EatFit pizzas.

To add a twist of fun, each of the IPL team players will celebrate the campaign in their own style and make a video reel on Instagram while competing with each other and see who creates the most fun content. The players who will be participating in this video trend are Shefali Varma and Jemimah Rodriguez from Delhi Capitals, Rajat Patidar and Shahbaz Ahmed from Royal Challengers, Devdutt Padikkal and Yashasvi Jaiswal from Rajasthan Royals, Mayank Agarwal, and Bhuvneshwar Kumar from Sunrisers Hyderabad who have their own interpretation of how they plan to celebrate with EatFit pizzas.

Commenting on the campaign, Curefoods chief business officer Gokul Kandhi said “As a health-focused brand, EatFit is committed to providing customers with healthy and nutritious food options that don’t compromise on the Indian taste. With the #IPizzaLove campaign, we are providing a healthy and delicious food option to all cricket fans and motivating them for IPL 2023 to celebrate and cheer for their favorite team. We are encouraging people to rejoice this cricket season with their preferred food while taking care of their health and nutritional needs.”

The #IPizzaLove campaign’s food range consists of pizzas made with fresh ingredients and real cheese, ensuring that customers enjoy a guilt-free indulgence. The pizzas are available in a variety of options to cater to different taste preferences. From gourmet pizzas to affordable but nutritious millet-based treats, Curefoods has curated a whole gamut of brands to fulfill everyone’s pizza desires. This new range of pizza is available on delivery platforms like Zomato and Swiggy, apart from EatFit.in platform, with unlimited options that will last for the entire season.

Mumbai: Campus Activewear, India’s sports, and athleisure footwear brand, has unveiled a new brand campaign to announce the launch of its latest collection – Motomania. The new collection is designed to meet the needs of the modern-day biker, who not only demands high performance but also wants to make a statement with their style. The collection features a range of shoes that are not only functional but also fashion-forward, making them a must-have for any biker’s wardrobe and adding a touch of style to speed, with their sleek and trendy design.

To celebrate the launch of the collection, Campus Activewear has released a digital film that showcases the shoes’ unique aerodynamic design appropriate for a comfortable yet stylish ride. The film highlights the shoes’ durability, grip, and design, making them the perfect choice for any biker looking for a blend of style and functionality with the theme “Style your Speed.”

Speaking about the Motomania collection, Campus Activewear Ltd. CMO Prerna Aggarwal said, “We are delighted to launch our exclusive Motomania shoe collection, which is specially designed to cater to the comfort and stylish needs of the modern-day biker. We understand that biking is not just a mode of transportation for our customers but an expression of thrill and rush that the ride gives them, and our new collection is designed to reflect this spirit. Our team has worked tirelessly to create a range of shoes that not only enhances your riding experience but also is fashion-forward, affordable and comfortable for longer usage. We are confident that it will appeal to biking enthusiasts across the country.”

“We believe that every biker deserves footwear that is as reliable as their bike, and our new collection is a testament to this belief.” added Aggarwal.

The Campus Motomania range of shoes takes its inspiration from racing motors. They’re sleek and comfortable, with a rubber outsole that offers high traction and styles modelled after the aerodynamic form of racing motors. The Motomania range perfectly captures the action-packed, thrilling world of motorsport. The shoes are designed to have an anti-skid non-marking sole with toe protect to be long-lasting and offer excellent value for money. Ranged at a price of Rs. 1899, the exclusive range comes in four colours: red, white, black, and navy blue. The designs have several elements e.g. racing tracks, checkered flags etc. which add to the riding experience in the most stylish yet comfortable shoes.

The new motor shoe collection range is now available for purchase on the Campus Shoes website along with Myntra. For more information about the collection or to purchase a pair of shoes, visit Campus shoes’ website at campusshoes.com.

Mumbai: Godrej Vikhroli Cucina, a brand agnostic platform by Godrej Industries for food brands, writers, chefs, influencers, bloggers, and food lovers to engage, network and collaborate, launched ‘Vibe with Varun’, a first-of-its-kind chat show web-series featuring conversations beyond food. For the first season, Godrej Vikhroli Cucina has partnered with two-time national award winner and Guinness world record holder celebrity chef Varun Inamdar calling the series ‘Vibe with Varun’. Hosted by Chef Varun himself, the first season will have seven episodes bringing forth enriching stories of people belonging to the food and culinary world. 

The series features eminent personalities including – Master of Wine Sonal Holland; Chef Rakhee Vaswani; Archaeologist and Culinary Anthropologist Kurush Dalal; Spotted Cow Fromagerie founder Prateeksh Mehra,; Food Stylist Saba Gaziyani; Godrej Industries Limited (Godrej Veg Oils) executive director & president Nitin Nabar and; Godrej Tyson Foods Ltd (offer brands like Godrej Yummiez & Real Good Chicken)  CEO Abhay Parnerkar 

For the first time in the food ecosystem, Godrej Vikhroli Cucina is getting the food community together for meaningful conversations which are beyond food or their professional expertise. Through ‘Vibe with Varun’, Godrej Vikhroli Cucina aims to nudge these personalities to share something about themselves starting with their childhood to interesting incidents and experiences.

Godrej Industries Limited and Associate Companies vice president & head – corporate brand and communications Suji Patil, said, “Godrej Vikhroli Cucina has always been seen as a thought leader in the food space. The new ‘Vibe with Varun’ series is an attempt to engage our audiences with fresh content in innovative, personalised never-heard-before stories of personalities from the food and culinary world. This series will not only drive engagement for our owned media platforms but also enable us to subtly integrate food brands like Godrej Yummiez, Real Good Chicken, Godrej Veg Oils, Godrej Jersey, that are part of the Godrej ecosystem.”

He further added, “ ‘Vibe with Varun’ follows a rapid-fire like format that is snackable and shareable for social media. Be it a wine connoisseur, a baking expert to cheese specialist or a food historian, no other food platform has brought together such an interesting mix of experts for conversations.” 

Chef Varun Inamdar said, “Food content is most consumed across formats and digital platforms. However, there is still scope to give a platform to real-life experiences and anecdotes of people shaping up the culinary world through fun conversations. I along with Godrej Vikhroli Cucina bring some industry leaders and flag bearers who also happen to be my friends from the food space and have relevant conversations. ‘Vibe with Varun’ will be an interesting watch for people who love food as well as work in the food space as they get to see a completely different side of the personalities otherwise known for their craft. And more so it is also one-of-the-first chat shows of its kind in the food world.”

Mumbai: Finolex Industries Ltd, India’s most trusted PVC pipes and fittings manufacturer, has maintained its endeavours to promote awareness about water conservation with numerous projects throughout the years. Finolex Pipes is proud to announce the release of its latest short film, titled “SAVE TODAY FOR BETTER TOMORROW”, highlighting the dire need to save water in our daily lives. 

The film gives us a reality check by showcasing the consequences of neglecting water conservation and urges viewers to take action to protect this vital resource. The film features captivating storytelling with a strong message of saving water now, rather than waiting for the day when this critical resource is threatened.

Since 2008, Finolex Pipes has been working in the areas of water conservation through its CSR partner Mukul Madhav Foundation. They have so far supported more than 80 schools and institutions in Maharashtra, Gujarat, Rajasthan, Karnataka supporting more than 35000 children with RO water filters, over 26 water conservation projects completed in Maharashtra and Gujarat.

Type of water conservation projects include the following:

• De-silting the existing reservoirs and old Cement Nala Bands (CNB)
• Cleaning the reservoir and doubling its storage capacity 
• Residual mixture was collected during the cleaning process which was useful for farmers to add to their cultivation.
• Solar Water Pump 
• Increasing ground water level 
• Cleaning and raising the level of percolation tank 
• Beach clean up 
• Water pipelines to villages and institutions 
• Water tankers to households in summer 
• Water tank in communities 
• RO water systems 

In addition, as part of world plumbing day the company invested in 100 meets connecting 6,200 plumbers from all across the country with the endeavour to create consciousness in this community to preserve water by installing pipes and fittings appropriately and fixing leakages. 

Finolex Industries CEO Ajit Venkataraman said, ” Celebrating Water Conservation Day is not only a reminder of the critical importance of water in our daily lives but also an opportunity to acknowledge the challenges we face in preserving this precious resource for future generations. Our high-quality products, long lasting pipes support our vision of water conservation and offer reliable protection against leakages owing to their superior built quality and renowned durability”

“We believe that storytelling is a powerful tool for creating change, and as a socially responsible company, we are proud to use our platform to bring attention to important environmental issues like water conservation. We hope that this film will sensitise and inspire action towards a more sustainable future” he further added. 

The film is part of Finolex’s ongoing efforts to promote sustainability and environmental stewardship, and it will be promoted on the company’s website and social media channels.

Mumbai: Vedanta Sesa Goa on the occasion of International Forests Day and World Water Day reaffirmed its commitment to environmental conservation and sustainable development, by launching an awareness campaign promoting innovations in environment conservation. Vedanta Sesa Goa has highlighted its multiple ecological innovations under its #SesaForGreenerGood philosophy, including sustainable afforestation techniques, commitment to water positivity and systematic reclamation of mining areas. The company also highlighted its sustainable mining practices with a look back at its pioneering mine reclamation project of Sanquelim mines. A butterfly garden sits preciously among the multiple biodiversity pastures at the reclaimed Sanquelim mines, signifying the transformational journey that is at the heart of the #SesaForGreenerGood philosophy.

Through the awareness campaign, Vedanta Sesa Goa aims to engage stakeholders and promote sustainable industry practices. One of the company’s best practices is the establishment of a root trainer nursery at Codli Mine in the past, which represents a pioneering approach to forest conservation. In the past with a capacity to grow 2 lakh saplings per year, the nursery was capable of meeting the afforestation requirements of all operational locations in Goa for afforestation initiatives. The root trainers used in the nursery help seedlings grow faster when planted in the field. Moreover, the nursery cultivates various native species, including local fruits and forest trees, to promote biodiversity and preserve valuable forests.

Vedanta Sesa Goa has also introduced the innovative Japanese plantation technique, Miyawaki, to develop green-belt areas featuring only native species that would occur naturally in the area, given the specific climate conditions. The company has also taken various initiatives toward water conservation and carbon neutrality. These include the use of natural fibre Geo-Textiles made from coir, cotton, and jute etc. These Geotextiles are laid on the dump slopes of mines before the monsoon season to prevent erosion which conserves moisture resulting in better plant growth and spurs the growth of forests.  initiative. The company also commissioned waste heat recovery power plants at its value added Business to effectively utilize waste heat from operations to produce over 60 MW clean power. 

Vedanta Sesa Goa launched the SesaForGreenerGood campaign in May 2022, highlighting its exceptional environmental conservation efforts including biodiversity conservation and systematic mine reclamation measures. The green model adopted by the company set new standards for sustainable mine closures. At the Sanquelim mine in Goa, Vedanta Sesa Goa transformed a mine into a thriving biodiversity haven. Various sustainability initiatives were implemented such as afforestation, a Pisciculture Project, a Nakshatra Garden, a Charak Vatika, a spice plantation, a Butterfly Park, a Bamboo Setum, a Bamboo Pavilion, a Sesa Technical School and a Sesa Football Academy.

Launching the campaign Vedanta Sesa Goa Business CEO Navin Jaju said, “Vedanta Sesa Goa’s sustainable business best practices are driven by our philosophy of transformation. We continue to showcase our commitment towards preserving the environment for future generations while taking a cue from the spirit of transformation from our decades-long legacy of sustainable, safe, and green best practices. “

Vedanta Sesa Goa has collaborated with government stakeholders and renowned institutes to develop innovative green practices. In the mine land reclamation process the company took up joint research efforts with NEERI – Nagpur, Department of Biotechnology. This resulted in developing better microclimatic conditions for the stabilization of plants in the hostile dump conditions and was able to replicate native species and horticultural species. The company has also conducted research projects in association with the Indian council of Agricultural Research (ICAR) and Goa University. 

Vedanta Sesa Goa also maintains water positivity across its businesses which has been certified by TÜV SÜD South Asia Pvt Ltd. Protocol, a leading and most trusted testing, auditing, inspection, and training service provider in the industry. TÜV SÜD South Asia thoroughly inspected Vedanta’s businesses, concluding that it has successfully managed to maintain a positive water balance for the period of FY 2021-22. Also, more than 70 per cent of the total water requirement at the company’s pig iron and metcoke plants is met by adopting best practices like rainwater harvesting.

Mumbai: BitBNS, popular cryptocurrency exchanges, has rebranded as BNS. The redesigned brand promises a smooth and user-friendly experience to customers. The crypto exchange aims to present a more comprehensive view of cryptocurrencies by adopting this new identity.

As part of the rebranding, BNS recently launched a video campaign to recognize the real-life superheroes – the delivery executives of popular brands – who work tirelessly to deliver food, medicines, and other essential items to people’s doorsteps. This refreshing and relatable approach highlighted the common man’s struggles and showcased how cryptocurrencies can help simplify their lives. The video is available on BNS’ Youtube channel and is titled – ‘Crypto & Bitcoin Vlog with Delivery Boys’.

The video series consists of interviews in which delivery executives were quizzed by Team BNS on their understanding of cryptocurrencies and how they can be used in their daily lives. The crypto community seems to be elated at the fact that most of the delivery executives not only had basic knowledge of cryptocurrencies but also knew about several altcoins. It was also great to see that they were open to learning more about cryptocurrencies and were willing to explore the possibilities of investing in them in the future.

BitBNS founder and CEO Gaurav Dahake said, “The primary reason for rebranding BitBNS to BNS is to present a more holistic view on crypto as BNS can stand for multiple things such as blockchain and scalability, bitcoin and stablecoins, blockchain and smart contracts, and so on. It encompasses the entire spectrum of what can be achieved through blockchain, which will help make our lives much simpler. Our aim is to contribute our efforts to drive further adoption around blockchain, thus providing a much broader, holistic, and global view of growing the Web3 ecosystem.”

He added, “This campaign is a small effort to recognize the hard work and effort the delivery executives put in on a daily basis to serve the masses. It highlights the strong future crypto has in India, how it can help simplify lives, and how BNS is contributing to it by making crypto accessible to all.”

The campaign has received a lot of appreciation from viewers, especially from BNS users who are excited to be associated with such a thoughtful and market-leading organization. This positive feedback can be seen in the comments section of the campaign’s YouTube videos, where users have praised BNS for their innovative and relatable approach to introducing cryptocurrencies to the masses.

Mumbai:  Ghadi detergent powder is built on the back of science and continuous evolution over the years. The new improved Ghadi detergent powder is out there to change the age-old belief that you need to soak clothes for at least half an hour for effective cleaning. The new Ghadi’s mahashaktishali formula now has shakti-booster granules that begin deep cleaning of your clothes instantly. Ensuring women spend less time washing clothes and get more time for themselves. This is the largest and biggest change that the brand is undergoing since inception. It’s more than revamping the product and packaging but an evolution of the brand tonality and imagery.

Speaking on this, RSPL Ltd. JMD Rahul Gyanchandani said, “At RSPL we are committed to keeping the customer at the heart of everything we do. We constantly push ourselves to meet not just the expressed but even the latent needs of our customers. With the changing times, we knew that the woman of today is hard pressed for time and we wanted to make her life better. Therefore, I am pleased to inform you of the launch of our new formulation. This is not just an evolution, this formulation will make a real difference to the consumer’s life. I congratulate the team for a massive campaign, Bachchan talking about the problems of the consumers and offering a solution to it with India’s No.1 Ghadi detergent powder.”

82.5 Communications CCO Mayur Varma added, “I am excited to be a part of the launch of new Ghadi detergent powder which is going to fundamentally simplify the way mass India washes clothes. An unprecedented offering needed an unprecedented image. Thus, was born the idea of Amitabh Bachchan in a bucket question, ‘Kapadon ko aadhe ghanta kyun bhigana padta hai?’ We are hoping this stark image will urge consumers to question the norm too and appreciate the technology advancements in the new Ghadi.” As per Chandana Agarwal, President 82.5 Communication North and East, “The brand takes the big bold step of questioning a norm that has defined the category usage – The 30 minutes of soak time. This norm is not just questioned but broken with great aplomb. “Ab kapdo ko aadha ghanta bhigona kyon?” is the central thought of the campaign. We are very proud and excited to be a part of this new ‘Ghadi’. The ambitious campaign has been shot by Apocalypso Productions.”

82.5 Communications North executive creative director Preeta Mathur added, “Soaking clothes and then waiting seems like you are tied to the bucket and are stuck. For this, we got Big B in a bucket along with other women! Tired of being stuck he breaks free and introduces the new Ghadi detergent powder with Shakti boosters that starts working on the clothes instantaneously and frees women to do more. A lot more is coming as part of this massive new Launch, keep watching this space. Here’s hoping that India shall be soon questioning the norm and asking, ‘Ab kapdo ko aadha ghanta bhigona kyon?”