Category: Ad Campaigns

Mumbai: Switzerland Tourism has unveiled its new film for its ongoing ‘I need Switzerland’ campaign to promote rail travel and the Grand Train Tour of Switzerland. After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, tennis legend and the global brand ambassador of Switzerland Tourism- Roger Federer has now partnered with Trevor Noah, international comedian, best-selling author, producer, and philanthropist for the film.

Titled ‘The Ride of a Lifetime’, the film showcases the ease and efficiency of the Swiss Travel system and highlights the famous panoramic rail routes that combine to make the Grand Train Tour of Switzerland.

The film, directed by Oscar-winning director Tom Hooper, features the iconic duo getting ready to take a train as part of a shoot to promote the Grand Train Tour of Switzerland. They soon realise they’ve gotten onto the wrong train on a different route to Interlaken, leaving the crew behind. Left on their own, Federer and Noah travel through Switzerland’s striking landscapes and find they’re having a great time even befriending a kind local lady for company who pays for their tickets. Once they hop off, the crew finds them just in time to take them back on the train they’re meant to be on, but they’ve had such a blast, they give the team the slip and run to catch another panoramic train ride on the route!

The route they take in the film is a part of the Grand Train Tour of Switzerland, the 1,280 kilometres train tour that leads from the most charming Swiss cities like Lucerne to Alpine villages like Zermatt, and through UNESCO World Heritage sites, impressive natural wonders such as the Rhine Falls and majestic mountains such as the Jungfraujoch, Titlis or Matterhorn. It allows visitors to explore all this and more, all year round, in comfort and at their convenience.

One can experience the entire tour with only one single ticket – the Swiss Travel Pass. This pass is the key to the Swiss public transport network. Visitors can hop on to Swiss trains, buses, trams and boats with this pass that can be bought for three, four, six, eight or 15 days. To give travellers even more time to explore the Grand Train Tour of Switzerland, there is a global Swiss Travel Pass promotion. As part of the special offer, from 15 April 2023 to 14 May 2023, up to two additional travel days will be added free of charge when buying an eligible Swiss Travel Pass.

This is Roger Federer’s third outing showcasing some of the most stunning sights, experiences and culture of his home country, raising the bar each time and setting new standards of national tourism advertising with Switzerland Tourism. In 2021, Federer featured in a film titled ‘No Drama’ with Hollywood legend Robert De Niro showcasing the ‘too perfect Switzerland’ and in 2022, he started alongside the super-talented actress Anne Hathaway to promote road trips as part of the Grand Tour of Switzerland.

Mumbai: Siyaram’s, one of India’s leading textile brands, recently launched its first influencer-led campaign with youth icon Aparshakti Khurana. The campaign had been conceptualized to persuasively promote the brand’s classy and in-style range among young adults who prefer to look their best anytime they attend a special occasion.

To portray it effectively, the brand adopted an interesting marketing route by first launching a teaser on the brand’s social media platform ‘Aparshakti is in a dilemma’ to instill curiosity about the news. Followed by the influencer video that captured the actor at his film set in an all-decked-up attire of Siyaram after completing a shoot for his cousin’s wedding as instructed by his mother. The video beautifully captures its communication about how the actor trusts Siyaram’s when it comes to looking “The Best” at any wedding or event.

Siyaram Silk Mills Ltd general manager marketing Prashant Awasthi said, “Curiosity marketing has the potential to entice untapped audience segments in today’s world. Similarly, our intent with this influencer-led campaign was to tap into the younger segment of our TG and persuade customers to learn more about our range and offerings. With this campaign, we aim to convey our message to the youth, by roping in Aparshakti Khurana as his synergy blends well with our brand. With this inquisitive marketing approach, we were able to launch the campaign in style and with an interesting angle.”

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Aparshakti Khurana (@aparshakti_khurana)

 

Actor Aparshakti Khurana said, “Siyaram’s is not a new brand for my closet, it has been my partner for multiple events and celebrations before. Collaborating with the brand for its first-ever influencer-led campaign was a great pleasure. It is a delight to see Indian-origin brands like Siyaram’s marking their presence felt global and excelling in the fashion industry with utmost dedication.”

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have Momo Media co-founder & creative head Anant Sharma.

At Momo Media, a video content creation agency, Sharma is responsible for overseeing all creative output at the company, drawing upon his extensive experience in creative fields such as ad film writing and direction. Sharma possesses a diverse skill set and a comprehensive understanding of various creative disciplines, including cinematography, illustration, and music production. He has successfully led the development of end-to-end video campaigns for a range of global brands, including Xiaomi, Mahindra Electric, and Myntra.

With his exceptional creative abilities and passion for innovation, Sharma has played a significant role in establishing Momo Media as a leading player in the video content creation industry.

So, without further ado, here it goes…

•     Your mantra for life

My favourite way to put it is “Work, more.”

•     A book you are currently reading/plan to read

How to Steal Like an Artist – Austin Kleon

•     Your fitness mantra, especially during the pandemic

Let your body be what it wants to be

•     Your comfort food

Aloo Parathas with Makkhan and Dahi

•     When the chips are down a quote/philosophy that keeps you going

“Amateurs wait for inspiration; Professionals get to work.”

•     Your guilty pleasure

Binge-watching YouTube way too late in the night

•     When was the last time you tried something new?

Every week – Sundays are for new things!

•     A life lesson you learnt the hard way

First impressions are more important than you’d think

•     What gets you excited about life?

The incredible free will to chase any dream, walk any way and love everyone

•     What’s on top of your bucket list?

“Make a bucket list”

•     If you could give a piece of advice to your younger self, what would it be

Invest in crypto

•     One thing you would like to change the most about the world

Make all fuel types eco friendly

Mumbai: Bajaj Allianz General Insurance and dentsu creative India have launched their new campaign titled ‘Kum Padega’. The campaign aims to raise awareness among individuals about the importance of having an adequate sum insured as a crucial aspect of their health insurance plan.

Despite a surge in demand for health insurance in India that was further amplified by the pandemic, the average sum insured across health insurance products has decreased by 17 per cent. In fact, more than half of the Indian population with health insurance are underinsured – leaving them vulnerable to financial insecurity during a medical emergency or when in special need. In addition, the increasing cost of medical care has deepened the concern, making it vital to educate people about the significance of having adequate health insurance coverage.

Bajaj Allianz GIC has taken a proactive approach to address the issue by releasing three films that highlight the importance of having adequate health insurance coverage for individuals and their families. Conceptualised and executed by dentsu creative India, the films showcase everyday scenarios where people use absurdly small objects and suffer the discomfort and consequences as a result. The films convey a central message that having health insurance is not enough; individuals need to have the right amount of coverage to secure their financial future in case of a medical emergency or other unexpected situations.

Main Film:

Individual Film Cut 1:

Individual Film Cut 2:

Individual Film Cut 3:

dentsu creative India group executive creative director Sahil Siddiqui said, “We believe that humor and unconventional storytelling can help people better understand this crucial financial term and its impact on their lives. Our aim was to create ads that not only entertain but also educate viewers on the importance of being adequately insured, all while keeping them hooked and engaged. After all, what good is getting someone prepared for an emergency if they are also not prepared right.”

Speaking on the new campaign, Bajaj Allianz General Insurance head of marketing Vikram Bhayana added, “Medical inflation and rising health concerns are a reality that we are all privy to. A pertinent issue is the lack of adequate coverage that customers opt for in their health insurance policies which is what we aim to establish with our new #KumPadega campaign but with humour. The objective of this campaign is to reinforce that every Indian must not only have a health insurance policy but at the same time must have an adequate sum insured so that they and their family members have access to quality medical care and have an opportunity to live a dignified life.”

dentsu creative India president digital experience Sahil Shah commented, “In times of crisis, health insurance becomes a crucial lifeline for individuals and families. With rising medical costs, it’s essential to have the right amount of cover to avoid financial insecurity during emergencies. Through this campaign, we wish to throw light on the need for protecting our health and financial well-being by choosing the right health insurance plan.”

Mumbai: CEAT Ltd, India’s tyre manufacturer, has launched its new TVC for its four-wheeler SUV tyre range. The TVC features Indian Men’s Cricket team captain Rohit Sharma and two players, Shreyas Iyer and Shubman Gill – with all three of them featuring in somewhat different roles in the new advert. With the forthcoming cricket season, the three cricketers are all set to spread the message and highlight the importance of having good SUV tyres that can handle speed as well as offer a superior grip.

The new TVC conceptualised by Ogilvy, features an SUV with Rohit Sharma as a busy politician riding in the back seat and sharing nuggets of political wisdom. A bespectacled Shubman Gill, as a typically harried-looking politician’s secretary busy on his cell phone, is quickly alerted to his master’s latest pontification by the chauffeur, played by Shreyas Iyer in the video. As the secretary frantically searches for a pen to record the advice, just at that instant, around a sharp bend, a group of protestors suddenly appear in the middle of the road. The driver has to brake hard and swerve fast to prevent an accident. Once done, he is quick to repeat their master’s advice – the importance of ‘speed and grip’ in the context of both driving as also in politics. This analogy echoes the same attributes as exemplified by CEAT Tyres – and is demonstrated by Shreyas Iyer in adroitly avoiding an accident because of the superior grip  of CEAT’s new SUV tyres at high speed. “You should definitely write it down”, reiterates  Rohit Sharma to Shubman Gill to reinforce the message. The gospel for success in politics and that of safety on the roads is the same, as the TVC playfully tries to show.

The campaign once again leads back to CEAT’s purpose of ‘Making Mobility Safer & Smarter. Everyday’.

Speaking on the campaign, CEAT Ltd. chief marketing officer Lakshmi Narayanan B said, “It’s the cricket season and CEAT is thrilled to get three of India’s top cricketers – Rohit Sharma, Shreyas Iyer and Shubman Gill  in  ‘never seen before’ avatars. CEAT’s wide range of SUV tyres have a unique capability to provide both speed and control while delivering on its promise of safety and comfort. Our range of offerings, which include SportDrive SUV, CrossDrive SUV and SecuraDrive SUV address a wide range of on-road and off-road requirements.”

Ogilvy executive creative director Rohit Dubey added, “In general, creatives are a little varied of sportsmen, when it comes to performing in front of the camera. Scripts are watered down, roles are pruned, lines shortened or a ‘propah’ actor is built in for heavy lifting. But this time around, with CEAT’s conviction, the team got the confidence to go beyond the norm. We had three star players, acting out of their skin (and such a commendable job), in a duration straight-jacket of 20 seconds, segueing into a tyre story, effortlessly. We are quite thrilled with the result, and awaiting all the brand love this one will garner in coming days.”

INDIA, March 30, 2023:  In India, fighting for a place to sit is an age-old problem. Be it a sports stadium or a music concert, a crowded food court or an overcrowded public event, no finite number of chairs is ever enough to accommodate all. It’s a weird problem. For which a weird solution was long due.  

Fevicol, being an ambassador of quirky thinking, took a crack at this strange problem at Kila Raipur Rural Sports festival. It’s a Ludhiana-based annual sports event, where literally truck loads of people gather to witness a fair that holds desi Indian sports and games that are steeped in Indian culture. And as usual, the fight for seats at the venue is quite a sport in itself. So, Fevicol deployed several human OOH within the spectators to lend an out-of-the-box solution to this problem. How? With Fevicol’s very own brand promise – The ultimate bond.

Ogilvy conceptualised and executed this quirky out of the box communication.

“India is a land of unique, unimaginable jugaad. So, we chose to address a very human problem with a jugaad-led innovation and a touch of Fevicol’s quirky tonality. We hope this piece will strike a chord with our consumers,” said Ogilvy Mumbai executive creative director Talha Bin Mohsin.

Please find below the YouTube link to the Fevicol Chipku Chair film:

Mumbai: As Astral Ltd celebrates 25 years of excellence in the industry, it has released a special video with the leading players of IPL’s marquee team Chennai Super Kings. The video showcases the team’s star player Ravindra Jadeja along with Ajinkya Rahane, Deepak Chahar, and Ruturaj Gaikwad who are seen dancing to the catchy tune of #AstralSilverShuffle. They can be seen showing some #YellowLove for their longtime sponsor by proudly showcasing Astral’s logo on their jersey.

Astral is also the sponsor for Gujarat Titans and Mumbai Indians in IPL 2023. Astral has been at the forefront of partnerships, collaborations, and sponsorship deals across various gamut of sporting events in the country including teams in the previous seasons of IPL, T20 league, teams in the Pro-Kabbadi League, and is focused on developing an ecosystem for nurturing and stimulating young talent across the country.

The company strongly believes in associating with India’s popular culture – Cricket and Bollywood to create a strong brand recall value. Astral Ltd has also roped in stars like Ranveer Singh and Allu Arjun as their ambassadors for their north and south divisions respectively to keep their image fresh and relevant in the eyes of the consumers.

Astral’s 25-anniversary celebration on their social media handles is a fine example of their commitment to innovation and customer satisfaction making them the “Bharosemand Brand ” of India. To mark the occasion of its silver jubilee, Astral Ltd has planned a series of interesting events this year which can be seen on their social media pages.

On the IPL 2023 front, CSK will play this season’s first match against Gujarat Titans today at 5:00 PM.

Mumbai: CoinSwitch, India’s crypto investing platform, launched a unique awareness campaign through a bounty hunt to educate Indians about scams targeting crypto investors. The initiative, #NoFraudSquad, aims to equip users to identify scams like fake web domains and phishing on social media. Participants can report such scams that impersonate the company and stand a chance to win a prize from a reward pool worth upto INR one lakh.

Typeform

Running from 30 March to 1 April, the #NoFraudSquad campaign aims to encourage crypto investors in India to be vigilant about their finances.

“With crypto’s increasing adoption in India, instances of scamsters impersonating prominent institutions like CoinSwitch to cheat users of their money, are on the rise. The #NoFraudSquad campaign is an effort by CoinSwitch to enhance awareness and equip its users with the knowledge to identify and combat fraudulent activities,” said CoinSwitch co-founder & COO of Vimal Sagar Tiwari.

“Such campaigns are particularly important as crypto is still in its early stages and assets are online,” he added.

The winners the bounty hunt will be announced by the company on their social media on 3 April 2023, ten (10) participants can win prizes from a reward pool worth Rs one lakh.

Mumbai: Navratna Active Deo Talc brings back Varun to play a double role in its new commercial. Brought to life by the film director, Vasan Bala, the film is a fun take on the Bollywood trope of a brothers’ reunion.

Conceptualised by What’s Your Problem, a Wondrlab company, the campaign showcases the benefits of Navratna Active Deo Talc in the summer season. With the double role of Arun and Varun, two long-lost brothers running towards each other, the film beautifully depicts what happens when one of the brothers doesn’t use the product, sweating profusely and trying unsuccessfully to keep himself cool.

V Kaushik Vedula, AVP-Marketing, Emami Ltd., said, “We wanted to leverage Varun’s signature fun style of acting. And what better way to do it than with such a filmy script. Bichede Bhaiyon ka mela main milan, but with a twist. So far, the audience reception has been extremely positive and of course, even the internal teams are very pleased with it. I think we have proved this film a worthy sequel to Judwaa 2.”

WYP Wondrlab India CCO & co-founder Amit Akali, and the content director Gauri Gokarn said, “Navratna Talc has had a legacy of creating iconic ads, including with Shah Rukh and Varun as well. So, it was a challenge making it different and yet keeping the essence of it intact. Given that Varun also starred in Judwaa 2, we found the perfect opportunity to recreate the filmy reunion. We even roped in Vasan Bala who did a fantastic job of making this a proper Bollywood act. And obviously, Varun’s spontaneity added a lot of fun to the film as well. This simply goes to show that people still love the good old Bollywood masala, there’s no need to always do something different, sometimes all it takes is a bit of fun.”

The campaign has gone live on all media channels and is making quite an impact on social media, digital and outdoor media platforms.

Mumbai: TVS Eurogrip, India’s leading two & three-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of MS Dhoni.

Leveraging the brand’s second year of partnership with IPL team CSK, the brand films have MS Dhoni sharing gripping stories from the field with his CSK teammates Ruturaj Gaikwad, Shivam Dube, Deepak Chahar and others. The films laced with humour, match Dhoni’s cricketing skills to specific unique attributes of TVS Eurogrip tyres.

Sharing details about the campaign, TVS Srichakra Ltd sales and marketing EVP P Madhavan said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as principal sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads.  Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”

The latest campaign is in line with the company’s ambition of building a youthful, vibrant brand that resonates with millennial and Gen Z Indian riders and aims to strengthen TVS Eurogrip’s positioning as “The Bike Tyre Specialist”. The ads focus on the high-speed stability, superior wet grip and anti-skid properties of the tyres and will be aired starting 31 March 2023, in sync with the start of the tournament. There is a complete surround programme planned for the on-air campaign across social media, traditional media like print and outdoor as well as on-ground activations.