Category: Ad Campaigns

Mumbai: Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has announced the launch of its latest digital influencer campaign #TicTacLife in a musical collaboration with the internet sensation Yashraj Mukhate.

The campaign aims to portray Tic Tac as an inspiration for a refreshing transformation that brings alive the precious moments of fun and good vibes, to further establish Tic Tac as the preferred choice of refreshment amongst the youth of India. As part of the digital campaign, Yashraj Mukhate showcases how Tic Tac breaks the silence of boredom through the iconic rattle sound of Tic Tac Box, thereby creating a refreshing symphony. Yashraj takes you to the realm of #TicTacLife, by creating lively music to uplift one’s mood and refresh inner positivity.

The digital film opens with a sleepy Yashraj nodding while sitting at his desk. To snap out of the seemingly never-ending boredom, he opens a pack of Tic Tac which brings much-needed instant refreshment. While enjoying the newfound revival, his eyes light up in joy as he is inspired by the sound of Tic Tac. Furthermore, he uses the Tic Tac box to create a delightful rejuvenating symphony to break people out of boredom and uses the jingle to invite people to join him in living the Tic Tac life.

Ferrero India marketing head, Pills & Gums Zoher Kapuswala said, “Tic Tac has always been a ‘Youth-first’ brand, keeping the consumer at the heart of all its endeavours. Keeping pace with Gen Z & their passion for music & fun, we leveraged the magical combination of the viral music sensation- Yashraj Mukhate’s aptitude, & the Brand’s Iconic Rattle sound to create an engaging and exciting symphony that inspires everyone towards a refreshing transformation from boredom to fun-filled moments.”

Yashraj Mukhate said, “I’m very excited to collaborate with Tic Tac on its new digital campaign #TicTacLife. Playing with interesting sounds has been a running theme on my profile and the amazing rattle sound of the Tic Tac box has given me the inspiration to make this refreshing jingle. I encourage everyone to join me in living the Tic Tac life and break out of the dull day-to-day boredom.”

#TicTacLife is a digital influencer campaign that will be leveraged across social & digital platforms.

Mumbai: Meesho, India’s e-commerce marketplace, saw participation for the second leg of its brand campaign ‘Meesho pe hai sab kuch taaki aap kar payein bohot kuch’. The campaign positions Meesho as a horizontal e-commerce destination where users can find everything at a great value to help them fulfil their shopping aspirations.

Launched in January, the first leg of the campaign included three dedicated TVCs featuring the protagonists’ struggle with resources – until they realised that all the products they needed were available at affordable prices on Meesho. The next leg of the campaign explores viral reels with influencers to highlight Meesho’s vast selection of quality products.

Popular influencers like Abhinav Singh, Garima Chaurasia, Khushi Chaudhary, Anisha Dixit, Kishen Das and Kabita Singh, among others, repurposed viral social media trends with a unique twist in these reels. Each reel replicates a trend with products from Meesho integrated into the content, helping audiences figure out where they can buy products featured by their favourite influencers – whether it’s a beautiful kurta, a quaint wall clock or aesthetic coffee mugs. These influencers also encouraged their followers to participate in the campaign.

Shared across social media platforms such as Facebook and Instagram, nearly 1.3 million people engaged with the campaign.

Meesho senior director of growth Nilesh Gupta said, “We have always believed in reaching out to our consumers in unique and captivating ways. Through this campaign, we wanted to unleash the full potential of trending content and influencers to highlight our vast selection of quality products at the lowest prices. We have been able to leverage the lucrative format of ‘reels’ to engage with our customers in a manner that resonates strongly with them. The campaign has been a tremendous success and we have reached 60 million people while receiving an overwhelming response from them. With over 100 million product listings, shoppers on Meesho can find everything at a great value to help them fulfil their shopping aspirations ”

Offering a wide selection of quality products at affordable prices, Meesho aims to become the preferred shopping destination of the next billion Indians.

Mumbai: With every brand elbowing their way onto the IPL bandwagon, keeping head above clutter is a fairly daunting task. Conceived by the Gurugram office of L&K Saatchi and Saatchi, onboarded as the integrated agency for the brand -Greenpanel MDF has risen to the occasion with their new film starring Delhi Capitals cricketers David Warner, Prithvi Shaw and Manish Pandey.

The film captures the three stars on and off the field in candid moments of sadness, frustration and rage. Leaving the viewer wondering if they are upset with a slump in performance or just got a dressing down from the coach! Just when you’re wondering why they are behaving in this strange manner, a voice comes in and explains that if you’ve just made your furniture without Greenpanel MDF, you would be upset too! Greenpanel makes the finest MDF that is Water resistant, Fire retardant, Termite proof and durable! The film is a breath of fresh air among the glut of IPL ads, with some memorable acting from the star trio.

Commenting on the campaign, Greenpanel VP marketing Arvind Joshi remarked, “As a team, we’re thrilled to embark on our first-ever massive consumer outreach under the leadership and vision of our MD & CEO, Mr. Shobhan Mittal. We’re excited to bring Greenpanel to the forefront of consumer consciousness with our first-ever above-the-line approach. The timing couldn’t be better, as we align ourselves with the excitement of the IPL tournament and our principal partnership with the Delhi Capitals team. We feel our TVC is truly remarkable – standing out amidst the clutter of advertising during this highly competitive season. We’re confident that this campaign will make a lasting impression on our customers and are excited to see the impact it will have. Our endeavour, at the end of the day, is to make Greenpanel synonymous with MDF.”

Sharing his views on the campaign, L&K Saatchi & Saatchi joint national creative director Rohit Malkani said, “While it’s always fun to do an IPL film for a brand, doing it on the heels of the pitch was even more exciting. Being the leader in the MDF category, the task set out for us was simple: make Greenpanel synonymous with MDF such that the two words are almost used interchangeably! With the Greenpanel film, we managed to do not just that, but also make people regret their choice of material/wood IF they haven’t used Greenpanel MDF!”

EVP & head of North and East Hindol Purkayastha added, “The campaign was created in record time as we just won the mandate recently. But the idea was to land a positioning for Greenpanel that we continue through the years. Thus with “MDF ka doosra naam”, we already have a positioning that resonates to the market leader positioning for us. The team is excited and we are already looking at newer ways to strengthen the positioning in the category.”   

The campaign will be promoted prominently on essential platforms like television, print, outdoor, digital and social. 

Mumbai: In line with its commitment to refresh audiences this summer, 7UP, the clear refreshing drink, has teamed up with singer Anirudh Ravichander as they come together for a musical which is all set to enthrall the audiences.

Ravichander, a musician who has won awards for his contributions to the music and film industries brings his style and persona to 7UP world to further refresh audiences through this music anthem.

In the opening scene, the protagonist is stuck in gridlock on a hot, muggy day, and he notices that everyone around him looks exhausted. As the protagonist opens the 7UP bottle in his bag to take a drink, the poster of Ravichander on a 7UP truck catches his eye, drawing his attention away from the traffic and the onslaught of vehicles.

The scene shifts to the vehicle, where Ravichander is serenading the protagonist to the tune of the new 7UP Super Duper Refresher commercial. As Ravichander sings, he takes on the persona of those in the audience, and the protagonist and the crowd at large soon join him in dancing and having a good time despite the oppressive heat. A splash of water creatively greets our hero as he unlocks the 7UP truck, bringing him back to the real world and his 7UP bottle. Now that the traffic has moved, the protagonist can see Ravichander wink from the billboard.

Speaking on the announcement, PepsiCo India senior marketing director energy hydration & flavors Naseeb Puri said, “7UP is committed to providing refreshing experiences and what could possibly be more refreshing than a Super-Duper Refresher anthem by none other than the musical genius, Anirudh. We are extremely excited to have him on board and can’t wait for the youth to start grooving to 7UP’s ultimate upliftment anthem this summer.”

Sharing his excitement on the new campaign, Ravichander said, “I am absolutely thrilled to have joined the 7UP family, as it is a brand I have literally grown up with. Working on the musical has been very refreshing and the creative journey we took together has been super-duper fun. I personally love the foot tapping number and cannot wait for the youngsters to enjoy it as much as I do.”

An extension of the brand’s new campaign, the new 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

MUMBAI: JSW Paints, India’s environment-friendly paints company and part of the US $22 billion JSW Group, is launching a new product campaign for its luxury range of Halo Wall Finishes.

The Indian consumer is discerning and extremely conscious of how his/her walls look. However, when it comes to making a choice they ‘Sleep Buy’ thinking they are buying the best, often without knowing why it is the best. In the process, they get some benefits and miss many. JSW Paints encourages consumers to make an informed choice. It began with Sawalia questioning ‘Why pay extra for colour’. In this campaign, Sawalia questions consumers to find out if they are getting all the benefits they can get in their best paint. JSW Paints Halo range of finishes is top of its class offering that comes fully loaded and feature-packed. It has anti-stain (which makes it easy to clean stains off the wall), has Germ block (which protects the home interiors from bacteria, fungus, and viruses), has a rich sheen, offers best-in-class coverage, and comes with Any Colour One Price. Additionally, it is water-based and low VOC making it completely non-toxic and family-friendly. Conceptualized by TBWA, this campaign features Bollywood stars Alia Bhatt & Ayushmann Khurrana. The TVC will be promoted digitally during the IPL 2023 season and on all the leading television channels.

JSW Paints joint MD & CEO Sundaresan A.S said, “As we build the paint company of the future, our aim is to help consumers make an informed choice. The insight behind this campaign is that often consumers blindly go ahead with what is being offered, without knowing what they get. Sawalia, an agent provocateur, continues to nudge consumers to ask the right questions and make the right choice! The campaign aims to assure its audience that it is indeed possible for a single paint brand to have it all. However, the only way to find out the benefits is by taking the initiative to ask.”

TBWA India CEO Govind Pandey said, “Consumers in this category tend to be “sleep buyers” and make purchases based on perception or repeating past usage. JSW Paint’s innovations have enabled a range of paints complete with a far superior set of benefits. The JSW Paints Halo Campaign is a way to awaken the Indian consumers and get them to demand more from their paint by asking questions.”

Mumbai: WeddingWire India, the Indian subsidiary of The Knot Worldwide, a wedding technology platform connecting engaged couples with local wedding professionals, has announced the launch of its flagship campaign – #WinYourDreamWedding. The campaign is spearheaded by Jubilee fame Wamiqa Gabbi, fashion influencer Sheevalika Oberoi, and digital youth community The Indian Idiot. This is a first-of-its-kind initiative undertaken by a wedding brand in India; giving couples once in a lifetime opportunity to win their dream wedding. 

The premise of the campaign is based on WeddingWire India’s consumer research which revealed that millennial couples are taking charge in handling payments for their weddings with about 39.8 per cent spending on their own weddings. The brand wants to go above and beyond in supporting couples in this endeavour. The brand truly believes that this wave of financial independence will bring a positive change in Indian society. 

Speaking on the launch of the campaign, WeddingWire India head of marketing Anam Zubair said, “Weddings are no less than festivals in India! It is an amalgamation of culture, tradition, and love. We are thrilled to have the opportunity to give a once-in-a-lifetime experience to a lucky couple with our campaign – ‘Win Your Dream Wedding’. The campaign aims to celebrate the rising wave of financial freedom amongst young millennial couples. We are hopeful that Indian couples will embrace this opportunity and showcase maximum participation.“

The campaign will be led by Wamiqa Gabbi, who has made a name for herself in the Bollywood industry with her remarkable performances in the films like ‘Godha’ and ‘Nikka Zaildar 2.’ Waqima has recently been making headlines for her performance in the Costume drama series – Jubilee. She will be joined by Sheevalika Oberoi, a popular actor who has worked with top brands like Sabyasachi, and The Indian Idiot, a well-known digital youth community that entertains audiences with their hilarious content.

https://landing.weddingwire.in/dream-wedding-india/

The ‘Win Your Dream Wedding’ campaign is a unique initiative that aims to bring joy and happiness to couples who have been struggling with the challenges of planning, financing, and executing a dream wedding. It is a 30-days long campaign which kickstarted on 14 April 2023 will be open to couples across India till 14 May 2023, 11:59 pm. Interested participants can register on WeddingWire India’s Instagram page.

Mumbai: Picasso Cinematics, a Mumbai-based production company, has struck gold with their TVC starring cricketers Hardik Pandya, Shubman Gill, and Kane Williamson for Capri Loans. The TVC showcases the talents of the three cricketers and highlights the company’s services in a captivating and unforgettable way.

Produced and directed by the talented duo of actor-turned-producer Nakul Roshan Sahdev (known for Gully Boy and Pagglait) and award-winning filmmaker Kabeer Khurana, the TVC is a blend of creative storytelling, production, and performances from the cast.

“We were pleased with the execution of the project. The team at Picasso is creative, patient and  highly efficient,” said Salt Brand Solutions agency head Mahesh Chauhan.  

“We’re excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans’ services while showcasing the skills of these amazing cricketers,” said Picasso Cinematics co-founder Kabeer Khurana. “Our team worked tirelessly to create a visually stunning advertisement that we’re sure will resonate with audiences,” added Sahdev.

Picasso Cinematics continues to push the boundaries of creativity and innovation in the advertising and marketing industry. Their latest TVC for Capri Loans is a testament to their talent and expertise, and it’s sure to be a huge success. Don’t miss your chance to see the magic of Picasso Cinematics and the skills of Pandya, Gill, and Williamson in this unforgettable TVC for Capri Loans.

Mumbai: With scorching heat at its peak, the indispensable fan at home provides us with much needed relief at all times. Moreover, the ceiling fan runs for almost 24 hrs of the day. While BLDC fans are known to save energy, Crompton Greaves Consumer Electricals Ltd., the market leader in fans, has introduced its ActivBLDC range of ceiling fans which not only provide energy savings, but also ensure superior air delivery. To communicate this superior benefit, the brand has introduced a new campaign titled “Energy-saving ka waada, hawa adhuri nahin zyada”. In a visually appealing film that clearly communicates the difference of air delivery felt by the protagonist, the campaign draws attention to Crompton’s innovative product superiority. Showcasing a fun, candid and playful visual of a girl under her BLDC fan, the campaign gives a hard-hitting take on the importance of superior air delivery while serving one’s requirements of energy savings.

BLDC fans have been known to significantly reduce energy consumption annually. However, the core need of consumers in fans category is air delivery. If the fan does not deliver this core need, all other features may be redundant. This is where Crompton brings in the difference with their range of energy-efficient fans powered by ActivBLDC technology which gives you superior air delivery in addition to helping you save atleast 60 per cent on your electricity bills. As a company that aims to build a deeper connection with Indian households, its new film / TVC strongly communicates the key message ensuring “Energy-saving ka waada, hawa adhuri nahin zyada.”

Speaking about the brand’s latest TVC campaign, Consumer Electricals Ltd. CMO Crompton Greaves Pragya Bijalwan said, “There are BLDC fans in the market and they do deliver energy savings, however, when we went to the consumers, we understood that while they are looking for savings on their electricity bill, the core need still remains ‘air delivery’. The consumer is not ready to compromise on the category hygiene. Through this campaign, we intend to communicate this very thought of Crompton’s product performance by highlighting the superior air delivery and innovative technology that goes behind making our energy efficient ceiling fans. Our campaign encourages the consumer to see the difference of results between a regular BLDC Fan and Crompton’s ActivBLDC Fan, where the protagonist of the film experiences comfort with ActivBLDC fans. We are very pleased to launch this campaign that captures and communicates Crompton’s innovative ActivBLDC fans which delivers Full-on energy savings and Full-on air delivery.”

The newly launched TVC conceptualized by BBDO, showcases a premium home setting wherein a girl is sitting on the sofa under her BLDC fan, holding an electricity bill, smiling. However, the scene twists to reveal the girl with just half a smile that borders on half a frown. With a dog lying in her lap whose fur is half flying (half not), we uncover the entire scene where one half shows the discomfort on her face due to lower air delivery by the regular BLDC fan and the other half of the face shows relief from superior air delivery of Crompton ActivBLDC fan. With full-on energy savings and full-on air delivery, Crompton’s ActivBLDC fan brings to you the absolute energy saving fan that does not compromise on air delivery, hence ensuring “Energy-saving ka waada, hawa adhuri nahin zyada.”

Crompton ActivBLDC Fans has a design and an under light to up your aesthetic appeal. This can be controlled by a remote or through a mobile application for an enhanced user experience thereby, uplifting the décor of your room.

The 360-degree campaign will be launched on television and will further be amplified across multi-media platforms like Digital, Instore etc.

BBDO India CCO Hemant Shringy said, “This one’s an eye opener. And an essential piece of information when we’re all moving towards energy efficient fans. Because if a fan saves energy but compromises on its core, the air itself, then it’s really doing half the job. And that’s what we’ve tried to highlight in the communication. Crompton, with its innovation and its pursuit to offer nothing but the best to its users, is again one step ahead, by offering ActivBLDC, while others are still lagging behind.”