Mumbai: Bisleri has launched a new digital campaign Bisleri #CarryYourGame featuring award-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar. Through the film, Bisleri focusses on the Bisleri 500 ml pack as the ultimate hydration partner. The campaign showcases India’s finest athletes carrying their game forward, either on or off the field in a high octane and entertaining film, urging everyone to stay hydrated in any situation, just like the athletes do it in real life or match days!
Commenting on the latest campaign, Bisleri International Pvt Ltd head of marketing Tushar Malhotra said, “Our new campaign Bisleri #CarryYourGame is one of the largest integrated marketing campaign with the aim of creating a strong connect between hydration and sport, underscoring the importance of water in peak human performance. Our association with India’s leading award-winning athletes aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life.”
Commenting on the new campaign, 82.5 Communications chief creative officer – India Anuraag Khandelwal said, “This campaign is the perfect occasion for a need and a product to come together. Hydration during every sporting event and life in general is necessary. That’s where Bisleri comes in as a hydration partner in a sport that we play every day, every moment – the sport called life. This was an opportunity for us to explore hydration, collaborating with athletes who are at the top of their games. This is how the campaign idea for #CarryYourGame was born. True champions always carry their game, on and off the field and there’s no better partner than Bisleri 500 to hydrate with. Bisleri communicates this in its own edgy, no-gyaan way.”
IOS Sports And Entertainment MD Neerav Tomar commented on the association of the Indian athletes, “We are happy to be associated with a legendary brand like Bisleri that is taking a fresh approach through Olympic sports. I am confident this will help them to have a higher brand recall in an uncluttered space.”
The #CarryYourGame campaign will be further amplified by associating with leading marathons, athletic associations, cricket partnerships and notable sporting events. Furthermore, Bisleri has launched limited-edition bottles of the #CarryYourGame campaign showcasing the famous cricketers from Mumbai Indians, Gujarat Titans, Delhi Capitals and Rajasthan Royals on each of the Bisleri. The campaign will also be promoted through multiple touchpoints, including digital content, Out-of-Home media, delivery truck branding, radio contests, OTT platforms, in-stadium vending and branding and much more to provide an exciting experience to the consumers.
Mumbai: Kinder Joy, the confectionery brand of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, has launched its new TVC continuing with the tagline ‘Iss Mein Kuch Khaas Hai’ in India. A popular choice for children across all age groups, the new TVC highlights the instant delight that Kinder Joy brings to children’s lives. With this new TVC launch, the brand is now announcing their limited-edition Kinder Joy range of Tom & Jerry and Hello Kitty toys.
Tom & Jerry is the second most known/popular brand in the category and Hello Kitty is highly popular and loved by kids. With these limited-edition collectibles, Kinder Joy continues to strengthen its position in the Indian confectionery market and increase brand loyalty among its customers. The limited-edition collectibles are also likely to attract collectors of all ages who appreciate the uniqueness and novelty of the limited series.
The limited-edition series is launched via a campaign film where the video opens with a pair of siblings showing a ‘special’ trick to their parents. The mother joins in and builds on it by mentioning how Kinder Joy is ‘special’ as well, raising the father’s curiosity. Then the kids and the mother team up and break out in a musical to explain how Kinder Joy is special and it is tasty, fun, and nutritious at the same time.
Speaking on the campaign film, Ferrero regional marketing manager Indian subcontinent – Kinder brands Amedeo Aragona said, “We are excited to bring Tom & Jerry and Hello Kitty to India, as they have a great appeal with kids and adults. The new collection will have new figurines which are very different from the previous launches. And we can’t wait for the kids to experience Kinder Joy’s latest range. Also, the use of Applaydu app makes it extra special for the children to learn along with the parents.”
The TVC will be featured and distributed across broadcast and online platforms. Ferrero India’s marketing efforts for the limited edition will focus on social media and other digital platforms, as well as in-store promotions and advertisements targeted at parents.
These limited-edition packs will have eight engaging toys featuring Spike, Tom, Jerry and Nibbles and an assortment of toys for Hello Kitty which will be available pan India at an affordable price of INR 45 from May 2023. It will be available across all leading outlets, including modern trade and traditional stores pan India. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Grofers, Big Basket etc.
Mumbai, May 3, 2023: Kotak Cherry, a curated tech-led investment platform under Kotak Investment Advisors Ltd, a Kotak group entity, has unveiled its latest campaign, Cherry and Chill, aimed at providing investors with a fresh take on investing. The digital campaign conveys the message that investors can chill out while they invest through Kotak Cherry, a one-stop investment platform for investing in stocks, listed bonds, mutual funds, and other investment products.
The Cherry and Chill campaign features two digital advertisement films designed to create brand awareness for Kotak Cherry while educating investors about lesser-known investment products that can be part of every investor’s portfolio, especially in a volatile market. Cartwheel Creative Consultancy Pvt. Ltd. has conceptualised the advertisement films. The films will run on digital and social media platforms, including YouTube, Instagram, Facebook, LinkedIn, Twitter, Inshorts, and OTT platforms.
Kotak Cherry CEO Srikanth Subramanian said, “At Kotak Cherry, we believe that investing should be made easy and accessible for everyone, and our endeavor has been to declutter investment options for our customers such that they feel comfortable and confident when they make their choice of investment. The ad rightly captures the essence of Kotak Cherry and showcases how investors can invest while enjoying a relaxed and chilled-out experience. Kotak Cherry’s easy-to-use platform offers holistic investing solutions at one’s fingertips.”
Cartwheel Creative Consultancy senior creative director Prem Nath said, “One of the primary agendas behind the Cherry campaign was to show youngsters taking part in the world of investments, in a fun and entertaining way.”
Kotak Cherry is a DIY app offering a wealth of information and tools to help investors to make informed decisions about their investments. Investors can track their investments and receive regular updates and alerts about their portfolios, empowering them to make smart investment decisions towards achieving their financial goals. The platform is 100% digital and paperless, making it convenient for users to invest on the go. Kotak Cherry aims to address the challenge of managing multiple investment apps by offering a convenient and user-friendly platform that allows investors to invest in various products such as stocks, REITs, listed bonds, and mutual funds, all in one place.
Mumbai: Renault, the number one European brand in India, unveiled its new campaign christened #LifeOnDemand for TRIBER. The campaign showcases TRIBER’s unmatched modularity, incredible versatility and boasting infinite space with the ability to seat up to 7 people and offering over 100 seat configurations and storage options.
The campaign which includes a TVC featuring Indian Actor Amit Sadh was launched recently and will be aired across national and regional GEC channels and digital channels including popular OTT and social media platforms. The 45 seconds film is all about movement, life, and people.
Renault TRIBER has been greatly valued by customers for the proposition that it offers in terms of outstanding quality, modularity, and attractive design with superior value packaging. The new campaign is all about showcasing TRIBER’s unmatched modularity and the 100+ configurations that it offers. From seat configurations to storage solutions, the campaign showcases the incredible versatility and adaptability of the Renault TRIBER.
Renault India vice president – sales and marketing Sudhir Malhotra said, “We are thrilled to announce our new Life On Demand campaign that has been launched to showcase the unique best-in class features and flexibility of TRIBER. The overarching objective of the campaign is to highlight the incredible versatility that Renault TRIBER offers to consumers. Through this campaign, we not only aim to showcase the car’s adaptability but also our commitment towards always elevating our brand to a premium level.”
The Life On Demand campaign not just builds product awareness but also strikes an emotional chord by creating an exciting and remarkable narrative that resonates with consumer’s aspirations. It brilliantly showcases that families and friends can easily customize the interior of the TRIBER to fit their unique needs, enjoy a stress-free adventure and make unforgettable memories with their loved ones.
The campaign includes a series of visuals that illustrate the design and modularity of Renault TRIBER. Shot in an architectural and uncluttered set, the images perfectly capture TRIBER’s modern aesthetic and showcase its versatility.
Renault TRIBER is an attractively designed vehicle which achieves the unique feat of accommodating one to seven adults in comfort in less than 4 meters. Renault TRIBER has been greatly valued by the customers for the value proposition that it offers in terms of its outstanding quality, modularity, attractive design & modern features with superior value packaging. Awarded with the 4-Star Safety Rating for Adult occupant safety and 3-star Child occupant safety from Global NCAP, the Renault TRIBER is the safest seven-seater car in mass segment in India. The safety features on board the TRIBER includes Electronic Stability Program (ESP), Hill Start Assist (HSA), Traction Control System (TCS), Tyre Pressure Monitoring System (TPMS) as part of the Human First Program. The Human First Program demonstrates Renault’s commitment to enhancing safety for drivers, passengers, and other road users all around the world.
Mumbai: As the IPL fever grips the country, the leading power and energy solutions provider, Luminous Power Technologies, has launched its new campaign #CricketMeinNoPowerCut to showcase a range of high-capacity inverters that runs all heavy load with ease and fast charging inverters (ICON). The campaign has recently been aired on all digital platforms including Twitter, Facebook, Instagram and YouTube and will also be promoted on TV, Print and OTT.
India fears a torrid summer of long power cuts, every year. Summer is also the time for the Indian Premier League, which is one of the most eagerly awaited sporting events amongst cricket fans across India. Every passionate cricket-loving Indian hates missing moments from the cricket match, especially those fans, who want to watch IPL with no power interruptions. Offering a promise of uninterrupted watching experience to the cricket enthusiasts and fans during this IPL season, Luminous’ new campaign, #CricketMeinNoPowerCut, endeavours to illustrate the importance of power back-up with fast charging and heavy-duty inverters.
Being the Title Sponsor of the Rajasthan Royals for this season, the first campaign film released as part of the campaign also features leading players of the team like Yuzvendra Chahal, Ravichandran Ashwin, Jos Buttler who are encouraging the fans to bring home a Luminous inverter for uninterrupted and enhanced cricket viewing experience.
Speaking on the new campaign Luminous Power Technologies senior vice president and chief strategy, transformation and marketing officer Neelima Burra said, “IPL has always been an excellent platform for brands to grab cricket fans’ interest. Our partnership with Rajasthan Royals and the launch of this new campaign, #CricketMeinNoPowerCut, provides us with opportunities to reach out to millions of cricket fans and create substantial impact on our current and prospective customers. Luminous has a proven track record for excellent product reliability and for providing value to its customers through constant innovations and improvement in its offerings. This new campaign is especially for those cricket fans and lovers who want to enjoy the sport uninterrupted.”
“Cricket is an extremely engaging and interactive sport and hence our star products – Icon and iCruze are perfectly designed to give our consumers the guarantee and assurance for an uninterrupted power backup and an enjoyable enhanced watching experience,” she added.
As part of this one-month-long campaign, Luminous is also running multiple contests where fans can participate and get a chance to win exciting gifts. The brand is also collaborating with multiple influencers, for creating content around #CricketMeinNoPowerCut. As fans are the primary inspiration behind this campaign, a contest is being run where a few fans will get a chance to feature in the next ad of this campaign, by sharing their advice for the cricketers.
“Who likes power cuts in summers? And more so, if it’s during an IPL season! Our idea was sitting in the core of this context. Luminous inverters with their high-capacity inverters not only ensure you don’t have power cuts but also ensure you can run your heavy-duty devices like an AC. So, as we say it, #CricketMeinNoPowerCuts,” says Grey Group Chairperson and Group CEO Anusha Shetty.
Luminous Power Technologies has been at the forefront of offering power backup solutions for the last 35 years. Icon is India’s first inverter with premium ultra-modern looks that comes with unprecedented safety and convenience features. With a strong battery backup, it is equipped to run the load of a 3 BHK home and showroom which constitutes the biggest market segment. The High-Capacity Inverter is truly a technological marvel for commercial users. A zero-noise strong inverter, it will cater to offices, showrooms, banks, dental clinics, educational institutions, restaurants, salons, ice cream parlours etc., where higher capacity loads over 2KVA are needed. High-Capacity Inverter can comfortably run heavy loads like air-conditioners, all kitchen appliances etc.
Mumbai: Marico Ltd, one of India’s leading FMCG companies, has announced the Indian Crunch League by Saffola Munchiez, a tasty yet healthy snacking range. Through this campaign, Saffola Munchiez aims to leverage the current cricket fever and engage consumers in an interactive contest of virtually crunching its crunchiest Ragi Chips.
The Indian Crunch League will be led by seven city teams each represented by local celebrity captains. Participants can enroll and compete for their favourite team by simply activating the Crunch-O-Meter filter on their smartphones. The objective of the contest is to catch as many crunchy Saffola Munchiez Ragi Chips as possible which contributes to the overall points for their respective cities and individual leaderboards. Individuals collecting the maximum number of Crunch will stand a chance to win Gift vouchers up to Rs 25 lakhs.
Amplifying the scale of Indian Crunch League, Saffola Munchiez has collaborated with some of the most eminent celebrities and influencers across the country. The Indian Crunch League was kick started by renowned hero host Rannvijay Singha, who invited the audience to jump on a guilt free snacking trend and participate in a fun and engaging experience.
This was followed by an announcement of seven captains representing different regions across the country-
Speaking about the challenge, Marico Ltd COO-India & CEO – New Business Sanjay Mishra said, “ As a leading player in the snacking category, Saffola has been known to constantly push the envelope when it comes to innovation. This unique gamified experience is a testament of the same. The Indian Crunch League offers a perfect opportunity for snack lovers / enthusiasts to showcase their skills and win exciting prizes. Through this campaign, we aim to build an impeccable brand affinity among our audience and engage with them on a regular basis.
We have thoughtfully timed this campaign during the cricket season in the country, as this is when consumers tend to binge on unhealthy snacks. With Saffola Munchiez we want to introduce the concept of conscious indulgence, wherein the consumers can savour one of the crunchiest and tastiest snacks, completely guilt-free.”
Magnifying the reach of the campaign, the brand is geared to soon reveal its next set of celebrity Impact Players.
Amidst the thrilling and anxious moments of the cricket season, consumers may crave for something more satisfying to fuel the enthusiasm. Through this campaign, Saffola aims to strike a chord with consumers by catering to their snacking desires with its crunchiest Saffola Munchiez made of Ragi Chips and Roasted Makhana, perfect for carefree indulgence. The campaign is dedicated to fulfilling the country’s snacking needs in a quirky manner.
Mumbai: Indeed, the world’s #1 jobs site has unveiled a new creative campaign that connects job seekers with relevant work opportunities, seamlessly. The campaign seeks to garner the attention of new prospects and introduce the brand to them through targeted advertisements that meet their requirements. With the new creatives that are built on the theme of “Let Jobs Find You”, Indeed’s goal is to continue to create awareness among all job seekers while strengthening the brand’s connection with its audience through messaging that strongly ties back to its mission of ‘helping people get jobs’.
The ad campaign goes live across the country in multiple local languages like Hindi, Marathi, Bengali, Gujarati, Tamil, Telugu and Kannada.
The creatives feature two advertisements – One tells the story of a young girl in an office set up trying to print out her resume when she is surprised by a large blue balloon that has a job offer from a recruiter who spotted her on Indeed. She pops the balloon because the salary does not meet her expectations but immediately gets a second balloon with a better offer.
The second ad also follows the same tone, depicting a food delivery executive having just completed an order and is startled by a balloon that offers him a job. He too pops the balloon and then receives another offer for a job with greater benefits. These ads depict scenarios of jobseekers being offered jobs that are the correct fit for their roles and skillsets, highlighting that the right jobs find jobseekers on Indeed’s platform.
The concept pulls from the insight that India’s jobs landscape is vast and more often than not, job seekers choose jobs that are not suitable for them due to a lack of information and awareness. Through this campaign, Indeed promises to bring the right jobs to the jobseekers, instead of the other way around.
“Indeed has always been an advocate for job seekers, and we continue to work towards our mission of helping people find the right job for themselves. Many job seekers in India today consider Indeed as their go-to job resource and it is a testament to how Indeed helps make opportunities find them, instead of the other way around.”
“Having observed the Indian labour market scenario for close to more than a decade, we strongly understand the unique perspective and requirements of Indian job seekers and offer customised solutions to help India get to work,” said Indeed India and SEA, director Nishita Lalvani.
Conceptualised and created by DDB Mudra the ad campaign is directed by multi-award-winning director Vivek Kakkad who has developed notable campaigns for the likes of Cadbury, Dove and Levis. The ad films are live on Jio Cinema during the current sporting season.
Mumbai: Dabur Herb’l Charcoal toothpaste has announced the launch of its campaign with a soul stirring film. Targeted at Millennials and Gen Z, this campaign questions the myth around the colour black and brings alive the product’s ability to add strength, positivity, growth and, of course, sparkling white teeth.
The campaign highlights how Dabur Herb’l Charcoal toothpaste, made of activated charcoal, gets sparkling white teeth.
Charcoal toothpaste is a relatively new addition to the already existing range of Dabur Herb’l toothpastes in the Indian market, adding strength to the oral care portfolio and addressing the consumer needs for sparkling white teeth.
Dabur India Ltd category head-Oral Care Binit Kumar said, “Our creative approach is rooted in consumer insight. Dabur Herb’l Charcoal Toothpaste is a new product and is uniquely positioned for the intelligent and informed young consumers who understand the benefits of science and tradition, equally. Black as a colour for toothpaste is a pivotal shift, breaking more than a few old norms. We believed that addressing this honestly will enable us to get across the message about the strong advantages of Black for White.”
The film is conceptualised and created by Pulp Strategy Communications and will be promoted with a robust outreach on digital and social media.
Pulp Strategy Communications founder Ambika Sharma said, “This campaign is especially close to our hearts because of the soft power it demonstrates in questioning the norm. Through the power of storytelling, we have the ability to not only inform and educate, but to inspire and transform”.
Mumbai: Health issues are undoubtedly a serious matter, but communication about the same need not necessarily be serious and gloomy. And so proves HexaHealth, a health tech platform with the largest network of hospitals across the country for a seamless surgery experience and aims to bring transparency and accessibility into healthcare.
HexaHealth, a start-up that provides invaluable support to patients facing prospective surgery, recently launched its latest brand campaign that reaffirms that it’s there for them – #surgerykeharmodpe, in a humorous style.
Putting things into perspective, the healthcare market in India is over US$ 150 billion with hospitalization itself accounting for approximately 70 per cent of it at US$ 90-100 billion. Health-tech is beginning to disrupt this market and hence the potential for growth is huge. In every mature industry, the tech players capture around 10-15 per cent market in the mature stage and the same should happen in healthcare too.
The stages of these disruptions are different in different segments of healthcare. For e.g. e-pharma and e-diagnose players account for 3-5 per cent of the overall market while hospitalization players are not even at one per cent currently.
In this 21st century, everything happens at the press of a button. However, surgery remains a stressful physical procedure requiring expert medical intervention and seemingly endless support from family, friends and well-wishers. Over the past year and a half, HexaHealth has successfully simplified surgery procedures for thousands of patients.
The brand’s latest campaign has been made on a beautiful concept that promises that the entire process – from identifying a suitable doctor to making all arrangements at the hospital on surgery day to a successful recovery post the surgery – can be seamless with HexaHealth. HexaHealth’s assistance is just a call / click away!
The campaign video, made in a uniquely optimistic tone, reassures the patients that they can forget the anxieties of surgery and be at complete ease about their health issue and its treatment. The underlying message is mental and emotional relaxation for the patient and his family.
Indiantelevision.com caught up with HexaHealth co-founder & CEO Ankur Gigras and the creative agency behind the film – The Yellow Shutter head of business growth and strategy Dilpreet Kaur Sandhu and chatted with them about the brand, the creative thought behind this campaign, the advertising and marketing strategies that the brand plans to utilize, and more.
Edited excerpts:
On the brief that was given by the client for this campaign
Sandhu: The brief was crystal clear, how do we communicate to our audience about the HexaHealth advantage? The word surgery itself brings jitters to people and with all the apps and the possibilities around us, who should one ‘trust’ to give them the right advice and to guide one in the direction that would simplify the complexities end to end? HexaHealth wanted to create something a bit quirky but at the same time showcase to its audience the perfect partner for all surgeries.
On the creative thought behind such a film
Sandhu: #SurgeryKeHarModPe – The idea was to create something simple yet meaningful. Something that talks about ‘trust’ and a partner that provides neutral and transparent surgery information. A trustworthy friend who will provide a one-stop solution for surgery information and discovery and assistance with pre and post-op journey until complete recovery. The ads wanted to make sure that surgeries may sound overwhelming, but with HexaHealth, you can leave all that aside and focus on your or your loved ones’ needs without any hassle.
On taking a quirky route to drive home the message. Health is usually a serious and emotional issue, and most campaigns portray that. But what made you finalise such a creative?
Sandhu: Healthcare has become a priority and a necessity in this day and age. Especially the after-effects of the pandemic that we all went through as a generation, there is fear related to healthcare and a lot of worries. The idea was to showcase something lighthearted and simplified, exactly how HexaHealth tries to simplify it for its audience.
On choosing to take to advertising after a year and a half? What kind of an advertising and marketing strategy have you planned for the brand?
Gigras: HexaHealth has been consistent when it comes to advertising since the initial months of existence. We always have a digital-first approach and have focused on building the brand presence on social media platforms, Youtube and SEO from day one through content primarily, and have been increasing our advertising gradually on YT, Meta, Instagram & PR. However, we launched our brand film after a year and a half because we wanted to get the messaging right. We invested a lot of time in interacting with and analysing our end consumers and understanding the greatest pain points while undergoing surgery. This indeed helped us in improving our brand communications & drawing the user persona. We wish to remain consistent in our Advertising & marketing approach across all digital platforms and impact more patient lives across the country. HexaHealth wants to be synonymous with surgery Information centre of the country. We would also be open to exploring more traditional channels as well in the near future.
Like TATA 1mg is synonymous with medical information, we intend to be the platform synonymous with surgery information and discovery. We are working toward building India’s largest hospital network and ensuring a hassle-free experience for the patient at the hospital, basically taking away that feeling of loneliness/ helplessness at the hospital. In addition, we will also help the patient in their post-op care like lab tests, follow-up consults, or physiotherapy.
On the other popular health-tech brands (organised and unorganised market) that HexaHealth competes with, in the Indian market?
Gigras: Unlike all other mature industries like travel and automobile, the healthcare and surgery sector is still unexplored to quite an extent. We believe the HexaHealth brand can aggregate this space as a neutral platform which provides the user with the right information and the most efficient care. HexaHealth aims to provide the user with transparent surgery information leading to efficient care and recovery. There are many very few companies that are similar to HexaHealth, but if you have to compare, the closest competes would be Pristyn Care, Practo Care Surgeries and Credihealth.
On the important markets for HexaHealth in India
Gigras: Primarily Tier 2 and beyond where information is extremely scarce and people struggle to find the right options for their treatment. Everyone thinks of international patients when they talk about medical tourism, but it happens in our own country as well where patients from Tier 3 and 4 travel to Tier 1 and 2 for their treatments.
On your TG (target group) for the brand
Gigras: A typical consumer of HexaHealth would be someone in the age group of 25-55 years, a male or female who is tech savvy and socially active & lives in a metro city or tier II city.
Primary target audience: The upper middle class. The settled middle-aged and older professionals, the arriving, upwardly mobile young couples with and without kids, dinks, the newly employed migrants to the big city, and such. These are professionals who get most of their information on social media and online, they consume OTT, eat/order out and shop online. They are aware and exposed and consumerist. They have earned their stature and do not have any qualms about displaying it like their parents perhaps did. They are SEC B+ or behave like SEC B+ when it comes to spending or seeking value.
Secondary target audience: The new in the online space, experimental early adopters in the satellite towns that surround big cities and in Tier II/III/IV cities. Their points of reference come from the big city near them. Way of life, studies, profession, healthcare etc. They look up to the big cities. Shopping on Amazon, for instance, is a little bit of that action. Going online is what makes them lose geographical restraint and feel empowered.
On expanding the brand presence in the country – online and offline
Gigras: HexaHealth will continue to have a digital-first approach as the patients are spending increasingly more amount of time online. Going forward we would love to build a comprehensive strategy that leverages a mix of digital and traditional marketing channels to reach a wider audience and build brand recognition.
Optimise the digital marketing strategy on a continuous basis: With increasing usage of internet and smartphones in the country- having a strong and wise digital presence in very crucial. We wish to drive online visibility and traffic to the website by focusing on SEO, SMM, Email marketing & Content marketing.
Have a strong social media presence: We wish to engage with consumers and increase brand awareness by having a strong presence on Instagram, Linkedin, Facebook & Twitter.
Participate in industry events and conferences: Attending industry events and conferences to connect with potential customers and partners, build brand recognition, and establish our brand in the industry.
Partner with Influencers: Collaborating with influencers to build our brand presence and reach out to new audiences through social media.
Leverage traditional marketing channels: While our primary focus will always be online marketing but down the line we wish to also have a strong presence in print ads, billboards, radio, and TV ads. It will be effective in diving deeper into local audiences and building brand awareness in specific regions or cities.
On the media mix that is planned for the brand. Digital is going to be the future – how is it an important part of the media plan for HexaHealth?
Gigras: The pandemic has certainly brought healthcare up the list of priorities right to the top for everybody.
Even in this awakened scenario, it is important to note that when a patient has to go for hospitalization, there is no clarity and transparency when it comes to choosing the right hospital/ surgeon, the overall price for the treatment, or pre and post-op care, unlike any other mature industry like travel or automobile sales. With the pandemic, this has been a problem that people have faced. People no longer only search for information alone on procedures and treatment, they have begun to find complete solutions online. Hence, the media mix for HexaHealth will be digital-first with a strong presence on Youtube, OTT, Instagram, Facebook & other social media channels. This will be in addition to the continuous optimisation of our online performance ads & SEO.
Down the line, we wish to also have a strong presence in traditional marketing channels like print ads, billboards, radio, and TV. This will be effective in diving deeper into local audiences and building brand awareness in specific regions or cities.
On the brand considering newer methods of advertising and marketing the brand
Gigras: HexaHealth has focused on building a strong Social media presence since day 1 of its operation. With so much information asymmetry and lack of authentic information in a single forum, our aim has been to make information around surgery accessible to everyone, in an entertaining way.
Instagram laying increasing focus on reels and Youtube on short-form content like YT shorts- our focus has been to create short-form content around surgery and general health tips to spread awareness among the audience. We want everyone to view health content with a positive outlook just like other forms of content around beauty & fashion, lifestyle and sports. HexaHealth will provide the user with transparent surgery information leading to efficient care and recovery.
Mumbai: Sotheby’s International Realty announced the launch of its new advertising campaign, “Nothing Compares to What’s Next,” at the Global Networking Event held in Las Vegas.
The campaign builds upon the success of the 2021 “Nothing Compares” campaign and emphasises the unique value of partnering with Sotheby’s International Realty’s global real estate advisors.
The campaign highlights the company’s commitment to providing incomparable attention to style and detail in curating a client’s vision for their next place or next stage of life. By partnering with Sotheby’s International Realty’s industry-leading agents, clients can realise their vision of the future with confidence and expertise.
The campaign will be promoted across multiple platforms, including social media, video, digital, and print media, and there is a significant investment behind it, the company said
India Sotheby’s International Realty managing director Amit Goyal, said the new brand campaign emphasises the unique value of working with the global real estate advisors of Sotheby’s International Realty to help clients realise their vision of their next place or next stage of life.
“‘Nothing Compares to What’s Next’ campaign showcases our commitment to providing exceptional attention to style and detail. By partnering with our industry-leading agents, clients can confidently curate a vision for their next place or next stage of life, and our team will expertly guide them to make it a reality,” Goyal said.
The new advertising campaign, he added, will help the company reach a wide audience of potential clients.
The company has invested millions of dollars in the campaign and will promote it on a global portfolio of media partners, including The New York Times, The Wall Street Journal, Dwell, Architectural Digest, Nikkei, Google, Facebook, and Instagram.
Additionally, Sotheby’s International Realty has partnered with YouTube connected TV to bring the campaign to the largest screen in clients’ homes, capitalising on current media consumption trends.
‘Nothing Compares to What’s Next’ underscores Sotheby’s International Realty’s commitment to providing unparalleled service and expertise to clients worldwide.
Through this partnership, Sotheby’s clients can confidently realise their aspirations for the future
By leveraging the talents of the industry’s best agents and partnering with global media outlets, the company is poised to reach a broad audience of potential clients and continue its tradition of excellence in the real estate industry, the company said.
