Category: Ad Campaigns

Mumbai: The premium organic beauty brand Lotus Organics+ has released a new campaign with its brand ambassador Dia Mirza, for its mineral-based sun care range.  Mirza will appear in a new digital campaign that will run across social media and OTT platforms. The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens that are natural, chemical-free, and enriched with the benefits of 100 per cent certified organic extracts. The USP of the Lotus Organics+ sun care range is that they contain natural minerals to create a physical barrier that deflects the sun’s rays, unlike traditional sunscreens that use chemicals to absorb UV rays. These long-lasting sunscreens provide broad-spectrum protection against both UVA and UVB rays.  Lotus Organics+ is a socially responsible brand with a strong commitment to the environment. An important aspect of mineral-based sunscreens is that they are environmentally friendly, biodegradable, and do not harm marine life and ocean ecosystems.

With the focus on sun protection, the new brand film shows Mirza in the outdoors, surrounded with greenery embracing a bright sunny day. Facing the rays of the sun without a worry, Mirza poses a question: what would you like to apply on your skin while stepping out, minerals or chemicals? She emphasizes that her personal preference is the Lotus Organics+ Sheer Brightening Mineral Sunscreen SPF 50 which is 99 per cent natural, has a non-greasy texture, is preservative-free, and keeps her skin glowing as it is enriched with 100 per cent certified organic White Peony flower extracts. The film culminates by showcasing the entire range of Lotus Organics+ premium suncare range which comprises the Sheer Brightening Mineral Sunscreen SPF 50, the Ultra Matte Mineral Sunscreen SPF 40 and the Hydrating Gel Mineral Sunscreen SPF 30. This beautiful film ends with Mirza promoting the brand’s message to ‘Live Organic’.

Commenting on the new campaign, Lotus Herbals chairman and managing director Nitin Passi says, “Lotus Organics+ is a brand that uses only 100 per cent certified organic actives in its products. Sunscreens are an everyday essential and consumers deserve sunscreens that are organic, clean and efficacious. Our brand ambassador, Mirza, is internationally recognized for advocating the adoption of a sustainable lifestyle and this resonates with our brand messaging.  In this new campaign, she highlights the benefits of using mineral-based sunscreens as they provide the best layer of protection from sun-induced skin damage.

Mirza elaborates, I am a huge fan of Lotus Organics+ products since they only use 100 per cent certified organic actives. As an actor and an environmental activist, I tend to spend a lot of time in the sun and the organic mineral-based sunscreen from the brand gives me complete protection. I feel it’s very important to use beauty products that are natural, free of toxins, and healthy for our planet and ourselves. Lotus Organics+ embodies that idea of a sustainable and healthy lifestyle.”

The new campaign from Lotus Organics+ with their gorgeous brand ambassador Mirza will play out on the actor’s social media channels to attract maximum visibility. The campaign will also play out on the brand’s social media platforms such as Facebook, Instagram, and YouTube. The high-decibel digital campaign will also be aired on leading OTT platforms. Through this powerful campaign, Mirza will reach out to a youthful audience of millennials, Gen Z, and her large fan base, many of whom are deeply concerned about organic beauty products and protection of the environment.

Mumbai: Bisleri, India’s leading packaged drinking water, partners with Procam International, as its official hydration partner. As part of the #CarryYourGame campaign, Bisleri will be associated with all global distance running events organised by Procam International for the next three years. The alliance will see Bisleri at the forefront of driving the hydration narrative that enables peak human performance.

Procam International, pioneers of the running revolution in India; conduct races across four metro cities – Mumbai, New Delhi, Bengaluru and Kolkata. Bisleri will release limited edition bottles featuring previous marathon winners and athletes. Besides, the association will see hydration stations throughout the racecourse to provide runners with optimum hydration alongside mist zones to cool down, and prominent race-track visibility which will be further amplified digitally.

Bisleri International Pvt. Ltd head of marketing Tushar Malhotra said, “Our association with Procam International is an extension of our new campaign – #CarryYourGame, where our focus is to establish a stronger connection with Bisleri, hydration and sports. Through the partnership, we aim to encourage our consumer base to have a fit and healthy lifestyle while they carry their game in all aspects of life”. 

Procam International JT. MD Vivek Singh said, “We are excited to partner with Bisleri as our official hydration partner for the next three years. The association is a perfect fit, as being optimally hydrated is critical for any athlete or amateur to perform. We look forward to continuing our long-standing relationship and building a strong affinity within our distance running community”.

Besides running, the #CarryYourGame campaign sees Bisleri’s partnership with popular franchises across Mumbai Indians, Gujrat Titans, Delhi Capitals, and Rajasthan Royals for the ongoing cricketing season. Bisleri’s association with sporting events perfectly embodies hydration and performance, highlighting the importance of water in peak human performance. It encourages consumers who are into everyday fitness to carry their game with a 500ml Bisleri bottle and stay fit and healthy. 

 

Mumbai: Gillette Venus has launched its latest TVC campaign which focusses on achieving silky smooth skin effortlessly without any discomfort. The new campaign – “Ooh without the Ouch” is a gentle reminder to all the girls to choose pain-free smoothness using the Simply Venus razor. Equipped with a glidestrip, the hair remover is designed to glide smoothly in a pain-free manner, helping girls feel good and confident in their own skin.

Building on the insight that women in India have largely been using methods for hair removal that are painful, Gillette Venus came to the fore to solve this problem and enable young women to achieve silky smooth skin effortlessly without any discomfort. Unlike waxing, Simply Venus gives you the ‘Ooh’ without the Ouch, making it the perfect choice for all women who want pain-free, effortless smoothness.

The campaign, conceptualized by Grey India, features Ananya Pandey, relaxing by the pool when she bumps into a friend who is seen carrying wax strips with her. On questioning her friend, she casually says how a little pain must be endured for an effortless smooth skin, a myth which is then busted by Ananya who recommends using Simply Venus for pain-free hair removal.

Commenting on the new TVC, Gillette India senior director & country category leader Saurabh Bajpai said, “Since ages, women have been conditioned to believe that attaining beautiful skin requires painful methods. As Gillette Venus, we want to make the hair removal experience a comfortable and painfree process. We want to provide women who choose to remove body hair – a painless method, free of harsh chemicals. We are proud to introduce the latest product from the Gillette Venus portfolio – Simply Venus which is designed to do just that. Feeling beautiful without enduring pain is something every woman strives for and with Gillette Venus beautiful skin is an Ooh without the Ouch.”

Pandey said, “Venus is a game changer for all women who want super smooth skin in a comfortable and painless way. For me Venus wins against all other painful ways of removing hair. With Simply Venus’s gliding feature, it makes Venus feel like a breeze, and the brand tagline ‘ooh without the ouch’ perfectly captures its essence. It’s my go to for all seasons and occasions.”

Gillette’s Simply Venus has been designed to provide women with a hassle-free and painless hair removal experience. With its specially designed head and comfortable handle, the hair remover glides smoothly over the skin, ensuring a close and comfortable glide. The protective glide strip on the handle also helps to reduce the risk of cuts, nicks, and burns. Free from strong chemicals, Gillette Venus can be used on any part of the body.

Mumbai: Dettol, India’s most trusted germ protection brand, unveils a new campaign #DettolProtectsTomorrow, to motivate children to explore the world without the fear of disease-causing germs. With a strong belief that children’s curiosity should be encouraged to achieve their true potential, Dettol aims to empower mothers to build a better and safe future for their kids. To bring this thought alive, Dettol launched India’s first-ever personalised foaming handwash, encouraging consumers to capture precious moments showcasing their kids exploring their talents and creating their own customised Dettol foaming handwash packs.

The campaign was launched with a video showcasing the brand philosophy by reiterating the promise of providing safety and protection of Dettol foaming handwash to children as their hands get dirty while they dive into the world of opportunities to build a better future. The philosophy was also brought to life through partnership with Better India by recognising and celebrating 20 inspirational stories of kids from across India, who are making an impact on not just their lives, but also their local communities to build a better world.

Reckitt regional marketing director South Asia Health & Nutrition Dilen Gandhi stated, “Curiosity and learning behaviour amongst children must be nurtured to help them reach their full potential. With #DettolProtectsTomorrow and the inspirational stories of these children, we want to empower mothers to encourage their children to pursue their natural curiosity, without any fear of germs. Dettol Foaming handwash provides ten times better germ protection and is gentle on young skin, with moisture-rich foam. Personalised packaging of Dettol foaming handwash will have pictures and stories of these kids and we hope it serves as a reminder for all, to go out exploring and get their own personalised packs”

White Rivers Media co-founder and chief creative officer Mitesh Kothari said, “The thought-provoking campaign #DettolProtectsTomorrow, puts forth the message of strengthening inquisitiveness among children to go out and explore the world. To ensure the campaign reaches a wider audience and brings a positive change, we have conceptualised a film, displaying Dettol’s philosophy and highlighting the innovative personalized pack. We at White Rivers Media are delighted to associate with a brand like Dettol that focuses on the health and growth of its consumers”.

Children are naturally inquisitive and need to be able to explore the world even if that means getting messy. Dettol believes that this curiosity and play should be encouraged and hence aims to empower mothers to be able to build a better future for their kids. Its foaming handwash with ten times better protection than other handwashes is also extremely gentle for young hands and hence is designed to offer the best protection and care. Consumers can order and get personalised labels by scanning the QR code on the Dettol foaming handwash packs and uploading their pictures on Dettol’s website.

Mumbai: American Oncology Institute (AOI), a South Asian leading cancer hospital chain has launched the #ThePinkRibbonCollection, designed by Havas Life Sorento to encourage breast self-check-up to raise awareness about breast self-check-up in India. The campaign serves as a personal reminder to every woman to examine herself for early indicators of breast cancer and to make this a habit by including it into their daily routine.

The goal of the limited edition “The Breast Cancer Push Away Bra – a 6-step reminder to support breast cancer” was to encourage women to voice their thoughts about breast cancer without fear or stigma in order for it to resonate with other women by initiating dialogue on social media and leveraging the reach of influencers. The campaign reached audiences in 16 locations, garnering a social media audience of more than 3.2 million and a total media reach of 62 million. The digital campaign is currently active on AOI’s social media networks, and it has also been published in 10+ states through outdoor and other in-house advertising. All above-the-line and below-the-line activities across all units include a QR code that goes to AOI’s YouTube channel on the 6-step breast self-check-up guide. The Pink Ribbon Collection – limited edition of the Breast Cancer Push Away Bra was also unveiled during the Manipur Fashion Extravaganza 2022 (MFE).

Cancer Treatment Services International (CTSI) campaign brand lead Tina Choudhury commented on the campaign saying, “At American Oncology Institute, we believe in encouraging people for early diagnosis of cancer and regular screening. Awareness is the key to early detection of cancer which also resonates in all our brand campaigns. With the increasing rate of cancer in the country, it is imperative to spread awareness about early detection and diagnosis of various types of cancers. Even if women are aware of breast self-check-up, it is not being practiced enough. The Pink Robbin Collection campaign will serve as a personal reminder for women for breast self-check-up while making it a daily body care ritual. With the limited edition of the Breast Cancer Push Away Bra, we have taken a bold step of printing the 6-step of breast self-check-up on the bra. The collection is not for commercial purposes but a social cause to start a dialogue on social media through influencers.

As influencers are the key consumer-driving medium, our focus is on leveraging the power of influencers and tapping into their network for wider audience reach. We intend to escalate the conversations around the immediate need for regular breast self-check-up. This will empower women to take the first step towards breast self-check-up and support breast health.”

“While there are many campaigns that have successfully raised awareness about breast self-check-up, we wanted to go a step further and talk to women when they were most open to the idea of breast self-check-up to turn this awareness into action. So, we re-designed the greatest breast health support into a reminder through a simple innovation,” said Havas Life Sorento chief creative officer Sachin Talwalkar.

“We realised that while women were aware of the ‘6-steps,’ they rarely followed up on it, owing to busy schedules or general lack of concern,” added Havas Life Sorento CEO & Havas Health & You Middle East regional head Sangeeta Barde. “As a result, we saw it as a challenge to think outside the box. It is critical that breast health extends beyond just discussion, and with the Breast Cancer Push Away Bra, we aimed to do it in a way that would attract the most eyeballs and have greater impact.”

Mumbai: TCL – a leading consumer electronics brand and one of the dominant players in the global TV industry has recently launched an exclusive brand campaign as part of its collaboration with Sunrisers Hyderabad. The campaign is aimed at creating greater awareness for TCL among cricket enthusiasts.

The campaign started with a digital video launch featuring SRH team members including Bhuveneshwar Kumar, Washington Sundar and Umran Malik. The brand film aimed to create a certain sense of relatability and a strong connection with the audience. TCL leveraged social media channels through creatives, AR filters, digital videos, and quiz contests to bring cricket fans to the table and increase the visibility of the brand. 

 TCL India CEO, Philip Xia said, “The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognised as a potentially powerful combination to bring high-end technology to cricketing fans nationwide”.

The cricket league proves to be a great opportunity to create a top-of-the-mind brand recall for TCL among the audience. The company’s logo was printed on the right sleeve of the SRH jersey coupled with the other activities added an advantage, allowing TCL to generate buzz among cricket fans.

As part of the campaign, a ‘Meet and Greet’ with fans had also been organised with the players of SRH, which included Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip. The event was aimed at creating a platform where the audiences could meet players while being acquainted with TCL. 

Additionally, TCL has also created an AR-based filter on Instagram where people can take a selfie with their favourite players and use it on their social media profiles. 

In a short span of the campaign, TCL has reached out to over 12 million people, engaging over three million cricket fans till now with 25 million impressions to date and is continuing to attract more cricket fans by the end of the campaign.

TCL’s range of television boasts high-end technological features to give cricket fans the #PitchPerfectView of every match. Its vivid colours and HDR display provide a spectacular view along with immersive audio experiences via Dolby Sound. The wide viewing angle of the TV covers every aspect of the ground, and the exceptional clarity of a QLED screen makes the viewers feel they are on the ground.

TCL is the official sponsor of Sunrisers Hyderabad and has entered into the collaboration fourth time in a row. This has helped the company strengthen its global positioning in the TV industry and express its passion for SRH and cricket. 

 

Mumbai: Terribly Tiny Tales (TTT) partners with Philips Kitchen Appliances for a unique IP called Mothership – season one. It celebrates all facets of modern-day motherhood.

A 1-minute film from Mothership with Natasha Rastogi and Diksha Juneja. It captures the duo’s connection, sharing moments over Philips Airfried samosas and tea while honouring their professions. It’s got a wonderful twist in the end, as is expected with a TTT film.

#Mothership highlights the motherly instincts and support systems, spanning professional and personal lives. It beautifully triggers joy, love, and care, illuminating the multifaceted relationship between all types of mothers and daughters.

TTT founder Anuj Gosalia commented, “For a women-first community like TTT, Mothership sits so beautifully. It’s a celebration of the relationship we share with mothers, irrespective of age or background. We couldn’t have thought of a better partner than Philips Kitchen Appliances in endorsing this property, signifying the commencement of a remarkable era of storytelling alongside Philips home appliances”.

Philips Domestic Appliances India Ltd marketing head Pooja Baid said, “Cooking has long been synonymous with mothers in popular media and society in general. However, this portrayal so far has been inclined more towards being shown as a duty, and not something that mothers enjoy or feel empowered to do.  We are excited to have partnered with Terribly Tiny Tales to create a multimedia and multi-channel campaign #Mothership that shows how empowered mothers can in turn empower their children by imparting the life skill of cooking. Above all, #Mothership depicts that food and cooking is a beautiful love language between a mother and her children”.

Join TTT & Philips Kitchen Appliances in celebrating this unique bond on Mother’s Day with #Mothership. Stay tuned for a memorable journey reminding us of the incredible motherly bonds.

 

 

 

 

 

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Mumbai: Britannia Good Day has launched its first ever national series of new & hyper local TVCs for its entire range of products. Conceptualised by McCann Worldgroup Bangalore, the films take forward the idea of #EverydayCelebrations. Essentially, these films celebrate the ‘daily happy’ moments that made it a ‘Good Day’ for consumers across generations. The new Good Day campaign builds on this powerful insight while borrowing from the mega trend of short, snackable content being all pervasive in our lives i.e. the social media trend to mainstream media with short films of 15 seconds each, which showcase stories of such everyday moments of joy being identified and celebrated, making each day a Good Day.

With a creative hyper regional twist, these new sets of ad films are generously sprinkled with local cultural nuances from Bengal to Bengaluru and Punjab to Tamil Nadu. Carving an innovative spin in ‘customised mass media communication’ at scale, Britannia Good Day shot these films in six local languages, unlike the conventional manner of shooting an ad film in one language & then dubbing in several others. As each language has a different yet relevant story to tell.

1.    Like the mundane question in almost every Delhi/Punjabi wedding, ‘Beta Shaadi Kab Karogi? Britannia Good Day – Mehendi

2.    Tapping into the pop cultural nuance of ‘Single Pasanga’, a humorous take on single vs committed youngsters Britannia Good Day – Single Pasanga

3.    Karnataka’s blind faith in its local cricketing team winning the ‘cup’, with a fun spin on landing a coffee ‘cup’ for sure this year Britannia Good Day – Ee Saala Cup Namde

4.    The pure pun when a father teases his daughter with a “new mode of transport” for her college commute, wherein he refers to the Metro services in Kolkata while she think she’s getting a new car Britannia Good Day – Metro

5.    Urban pop cultural nuance wherein daughters see their father (pop) transform into K-Pop Britannia Good Day – BTS Army

6.    The product film titled ‘Made For Each Other’ features a couple getting into a hilarious conversation, while savouring the gorgeous sunset and celebrating the moment with the perfect match of cashew and almond

Britannia Good Day – Made for Each Other

Speaking about the campaign, Britannia Industries Ltd. CMO Amit Doshi said, “Britannia Good Day is a brand known not just for its cookies, but also for putting smiles on the faces of millions of people across India. In 2022, we launched a campaign with multiple films on the theme of #EverydayCelebrations, which drew great response from our viewers.

Considering the positive consumer response, we decided to take this campaign a notch higher and give it a much more hyper local flavour this year. We did this by uniquely shooting & releasing the six TVCs in Tamil, Kannada, Bengali, Punjabi and Hindi, each of which originates from a pop-cultural insight from the regions they are set in. To win in many ‘Indias’, brands like us must cater & communicate to the many ‘Indias’ within.” This is purely from a prevalent nuance that local cultures are celebrated & revered in a manner like no other and every market is different and we need to connect with them differently.”

McCann Worldgroup executive director & India head of creative Ashish Chakravarty said, “Following the success of the first phase of our #EverydayCelebrations campaign, we decided to go more local and mine moments of celebration that were grounded in regional insights. We dug into pop culture, current affairs, and behavioral nuances to craft stories rooted in a certain milieu, yet universal in bringing a smile.”

Mumbai:  Mark Zuckerberg announced a new WhatsApp feature called Chat Lock. This feature lets people protect their most intimate conversations with a password, secures them in a separate folder, and when someone messages them and they have that chat locked, the sender’s name and the content of the message will also be hidden.

You can see Mark’s announcement here.  

The passion is to find new ways to help keep the people’s messages private and secure. WhatsApp is excited to bring the viewers a new feature called Chat Lock, which lets them protect their most intimate conversations behind one more layer of security.

Locking a chat takes that thread out of the inbox and puts it behind its own folder that can only be accessed with device, password or biometric, like a fingerprint. It also automatically hides the contents of that chat in notifications too.

WhatsApp thinks this feature will be great for people who have reason to share their phones from time to time with a family member or those moments where someone else is holding their phone at the exact moment an extra special chat arrives. They can lock a chat by tapping the name of a one-to-one or group and selecting the lock option. To reveal these chats, slowly pull down on your inbox and enter your phone password or biometric.

Over the next few months, WhatsApp is going to be adding more options for Chat Lock, including locking for companion devices, creating a custom password for the chats so that people can use a unique password different from their phone’s.

whatsapp

Mumbai: On the occasion of Mother’s Day, IndiaLends, a leading online marketplace for personal loans and credit cards, has launched a new campaign in partnership with SHEROES, India’s largest women-only community, to inspire and empower mothers to fulfil their dreams.

The #MaaKaSapnaMeraApna campaign emphasises that age is not a barrier to pursuing your dreams and celebrates the resilience of #ModernMoms. The campaign inspires millennials and GenZ to encourage and support their parents in accomplishing their dreams.

IndiaLends has been at the forefront of raising women’s issues, specifically the issues of working women in India. IndiaLends had released the results of the fifth edition of the Working Stree Survey on March eighth 2023, to highlight the importance of financial independence for women. 10,000 working women from over 5,000 pin codes across the country had participated in the survey. The brand has now followed up the survey by collaborating with SHEROES to enable access to all the resources a woman would need to kickstart or grow her career, including self-help videos, and one-on-one networking opportunities.

The campaign showcases a heartwarming interaction between a mother and her children, where they discuss the ideal gift for Mother’s Day. The video aims to draw attention to the fact that a mother, whilst caring and nurturing is also a person who has her individual dreams and goals. As loving children, it is important to acknowledge and support the dreams of the person who taught us how to dream.

IndiaLends’ head of brand and marketing Ankit Khurana said, “As a brand that strongly believes in financial empowerment, IndiaLends is proud to launch the #MaaKaSapnaMeraApna campaign in partnership with SHEROES. This Mother’s Day, IndiaLends aims to support the aspirations of #ModernMoms. By encouraging mothers to pursue their goals and fulfill their dreams, we are not just encouraging women, but also strengthening the fabric of our society. Let’s come together to make this Mother’s Day a truly special one”.

SHEROES Head of Business Operations Tulika Anand Thakur shared, “This partnership not only perfectly aligns with our core values but also exemplifies SHEROES unwavering commitment to empowering our members to learn, earn, grow, find safe spaces, and foster a profound sense of belonging in the new world. With a deep understanding of the unique challenges faced by mothers, SHEROES is dedicated to providing steadfast support and invaluable resources to help them actualize their aspirations. Through this strategic partnership, SHEROES and IndiaLends aim to create a transformative impact on women’s lives, igniting their inspiration to pursue their passions and making this Mother’s Day an extraordinary celebration of their remarkable individual journeys”.