Category: Ad Campaigns

Mumbai: Mudrex, the Y-Combinator-backed global crypto investing platform based in Bengaluru and San Francisco, is excited to announce the launch of its Bitcoin Pizza Day campaign. As part of this initiative, Mudrex sent pizzas to approximately 300 startups and companies in and around Bengaluru, commemorating the evolution and widespread adoption of Bitcoin.

Bitcoin Pizza Day holds a special significance in the cryptocurrency world, as it marks the anniversary of the first documented transaction using Bitcoin. Mudrex, known for its innovative approach to crypto investing, saw this as an opportunity to bring the community together and celebrate the remarkable journey of cryptocurrencies. 

The Bitcoin Pizza Day campaign served as a reminder of the progress made in the crypto industry and the broader implications of digital currencies. It showcased Mudrex’s commitment to promoting the adoption and understanding of cryptocurrencies in a tangible and enjoyable way. The campaign has been spoken across the company’s social media platforms, especially on Instagram. 

Furthermore, Mudrex has partnered with Via Milano in Bangalore, granting new signees the opportunity to indulge in complimentary pizzas provided by Via Milano.

“We are thrilled to celebrate Bitcoin Pizza Day by sharing pizzas with our fellow startups and companies. It’s a fantastic occasion to reflect on the incredible journey of cryptocurrencies and their monumental impact on the global financial landscape”,  said Mudrex head of brand marketing Pranjal Agarwal.

Coinswitch CEO and co-founder Ashish Singhal said, “May 22, 2010, Bitcoin made its inaugural practical use, establishing a model for subsequent applications of crypto. Prior to this incident, the concept of crypto existed purely in theory, lacking any proof of its capacity to facilitate real-world purchases. Nevertheless, Laszlo Hanyecz’s decision to exchange 10,000 Bitcoins for two pizzas provided concrete evidence of crypto’s potential as a medium of trade…

To acknowledge this momentous day at CoinSwitch, we will all come together to indulge in a delicious pizza feast!

CoinSwitch presents to you a Bitcoin-inspired pizza recipe.

Happy Bitcoin pizza day!”

Mumbai: ACC and Ambuja Cements, the cement and building material companies of the diversified Adani Group, are back with multimedia campaigns featuring their ACC Suraksha Cement and featuring the legendary wrestling superstar – the Great Khali, respectively. The campaigns have gone live on 20 May 23 bringing excitement to audiences across the country.

Ambuja Cements’ campaign is sure to evoke nostalgia by bringing back an ad featuring the Great Khali, which originally aired in 2015. Throughout the 2000s, the international wrestling superstar was a staple of television screens across the world, and struck a particular chord with Indian audiences, hailing originally from Himachal Pradesh. The humorous ad plays on the Great Khali’s impressive stature and strength and amplifies the brand’s core positioning of “Giant Compressive Strength” emphasising the need for strength in cement. The advertisement will also affirm the brand’s long-standing reputation for quality and reliability as “The Most Trusted Cement Brand of India” according to the TRA Brand Trust report, 2023.

Meanwhile, the ACC campaign is poised to highlight the brand’s core positioning of “Durability”, underscoring the brand’s legacy in contributing to the robust infrastructure of India since 1936. The TV commercial is set to evoke a sense of pride and trust, focusing on the key message – “Building your home with the cement that has been building a durable India since 1936”. 

Cement Business CEO Ajay Kapur said, “We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time”. 

The television campaigns will be aired on various national and regional channels, ensuring broad visibility to audiences across the country. In addition, the advertisements will be shared extensively on digital platforms, expanding the reach and engagement with viewers nationwide. 

Mumbai: CaratLane, India’s Omni-channel jewellery brand, has launched its latest campaign dedicated to celebrating everyone’s first salary. The campaign titled First Salary 2.0 has taken new shape and has been conceptualised and executed by BBH India. The brand is constantly looking at micro occasions that are very intimate in our lives and how jewellery can play an important role in making it more memorable. Receiving one’s first salary is a big milestone in anybody’s life, marking their foray into adulthood. Most people are looking to mark this moment with a special gift that would help express their gratitude to the ones who always put them first. The CaratLane and BBH teams drew from these thoughtful experiences to rebuild the ‘First Salary 2.0’ campaign.

With the relaunch of this campaign, CaratLane has also collaborated with 50+ creators across Instagram, LinkedIn and YouTube to highlight what they did with their first salary, whether they took a vacation or they bought a piece of jewellery for their family. The campaign messaging reflects on how our mothers always put us first and now it’s our turn to return the love. CaratLane aims to tug at the heart strings and show consumers how a memorable occasion such as making a first salary purchase can also double up as a touching gesture towards your most special people.

Talking about the relaunch, CaratLane VP marketing Jennifer Pandy said, “As a brand, we are always looking at all the smaller yet significant moments in our lives where jewellery can help us express our emotions better. In a country like India, education and getting a job is paramount to establishing success early on in life. It has become all the more important to mark this occasion with something special and memorable. It is about the moment when the child feels ready to stand on their own feet and the roles start to reverse between them and their parents. It’s a rite of passage! A beautiful moment between a mother and her child which we have highlighted in the film is a homage to this very emotion.”

The campaign mainstay is a film that traces the story of a young girl who is excited to be receiving her first salary. Sharing the agency’s approach towards bringing the campaign to life, BBH India executive creative director Arvind Menon said, “Who is the greatest mentor giving some of the simplest work advice? Mom. Who is that late-night work buddy who always stays up with you? Mom, again. So, doesn’t your first salary moment belong to her as much as you? We weaved a story around this insight as Kittu, our charming protagonist, is struck by this realisation that prompts her to surprise her Ma with a beautiful first salary gift from CaratLane.”

This campaign is live on social media platforms of the brand and gifts are available on the website www.caratlane.com and in 230+ CaratLane stores across India.

Mumbai: This World Bee Day, get ready to be buzzing with excitement as Marico Limited’s Saffola Honey, one of India’s leading honey brands, has launched the #BEE-llionaire campaign.  The new campaign aims to educate consumers and raise awareness of the importance of pollinators and the crucial role that bees play in our lives. In honour of this important occasion, Saffola Honey has organised a fun and captivating social media contest, to engage participants and spread awareness about bee conservation, while standing a chance to win exciting prizes.

World Bee Day, observed annually on 20 May, serves as a global reminder that bees play in pollinating plants and ensuring the stability of our natural environment. Saffola Honey’s #Bee-lionaire campaign commemorates this day by educating users through a fun contest highlighting a few interesting facts on how bees are a boon to mankind. To participate, individuals will need to visit the Saffola Foodie Instagram handle and click the link in the bio to answer questions related to bees and their habitat. Participants who answer a minimum of 05 questions stand a chance to win up to 50 per cent off on Saffola Honey Gold 500gm jar from their website.

Saffola Foodie

Through this initiative, Saffola also encourages consumers to do their little bit for the bees by planting bee-friendly water fountains in their gardens or balconies, avoiding the use of pesticides.

Bees are the most important pollinators on earth and saving them is of utmost importance to mankind and save our future. They are responsible for pollinating over 80 per cent of flowering crops that provide food for humans and other animals. Developed by the WeCreate agency, the contest will go live on 19 May 2023 and will run till 21 May 2023.

Saffola Honey sources its honey from pristine sources in India that have the choicest flowers and bees. The brand goes the extra mile to ensure that only the finest and purest honey reaches the consumers’ table. One of the reasons behind Saffola’s exceptional honey is its careful sourcing from the bountiful forests of Sundarbans, Aravallis, and the valleys of Kashmir. This helps in producing one of the finest quality honey that is 100 per cent pure and natural.

Marico Ltd COO-India & CEO – new business Sanjay Mishra said,“Saffola, the master brand is known for its purpose and innovation and this Saffola Honey campaign is yet another instance of our commitment to make a difference. The central idea of the #Bee-llionaire campaign is to raise awareness about the importance of bees and their role in maintaining a healthy ecosystem. Through this fun and educational campaign, we want to encourage our consumers to do their little bit towards the environment. We believe that every little action counts, and together we can make a big difference. On this special day, let us come together and be grateful to bees for their invaluable contribution to our world.”

Mumbai: Luxury ayurvedic beauty brand, Just Herbs announces its foray into the fragrance category with the launch of its ‘Pure Fragrance’ range. To support the latest launch Just Herbs also rolled out its #NOSEtalgia campaign, consisting of a series of films having quirky characters who with their tongue-in-cheek humour demonstrate how fragrances leave an impression before you even try to make one.

A different take to what consumers are generally used to seeing in fragrance ads, Just Herbs’ campaign has decided to keep it simple, direct, and to the point. Having garnered over 250000 views in less than 48 hours, Just Herbs’ fresh approach towards fragrance marketing breaks away from the run-of-the-mill approach of sexualising the use of perfumes.

“Most perfume ads will make you believe that a few sprays can land you your ideal job or dream partner. At Just Herbs, we believe in keeping things simple without confusing our consumer or playing with their emotions. A good perfume can do just one thing- make you smell great! Our new range and campaign guarantees to make you smell good, all day long, without selling any fantasies.” said Just Herbs co-founder & CEO  Arush Chopra who also makes an appearance in the campaign.

Just Herbs’ new range ‘Pure Fragrances’ are made with grain-derived alcohol and skin-loving essential oils. With over 11 options to choose from starting Rs 325/- onwards, Just Herbs range includes deodorants, Eau De Parfums, body mists and roll-ons, for men and women with a promise of long-lasting freshness.

Just Herbs products are available across online marketplaces such as Nykaa, Amazon, Flipkart, and Myntra. The products are also available to shop on www.justherbs.in as well as at all Just Herbs retail touch points.

Mumbai: It’s officially that time of the year when the heat makes it impossible to focus on anything other than planning the perfect summer vacation. But let’s face it, planning the perfect summer vacation takes a lot of planning. From making hard decisions between adventure and relaxation to booking accommodation and listing the best places to eat, we would rather have someone take care of it all.

Cordelia Cruises saves the trouble. India’s premium and only international cruise liner offers a richness that only adventure can add to one’s life. With an aim to raise awareness, the brand launched its first-ever brand campaign which was created and conceptualised by Schbang. The brand film aims to convey how there is something for everyone on board for every occasion, whether it is relaxing massages, adventure, or entertainment.

Cordelia Cruises coupled the brand campaign with announcing its first-ever international cruise destination through a film that transports the viewer to the land of rich cultural indulgence, tropical haven, and adventure. With visa-inclusive packages, cruisers are treated to exclusive access to Sri Lankan shore excursions in the little-explored, seaside towns of Jaffna,Trincomalee and Hambantota.

Cordelia Cruises head of marketing Nitinjit Singh Bawa said, “Cordelia Cruises offers something for all. Ever since inception, we had a focused effort to make cruising the first choice for travellers. With our newly launched route to Sri Lanka, we’re further cementing our commitment towards delivering the best of memories to our customers. With our new brand film, we invite our customers to sail with us, experience the grandeur of Cordelia and make memories of a lifetime. As our tagline states- Cordelia Cruises is the Destination of Dreams and we strive to give the best experience to our customers in every single sailing. With the launch of Sri Lanka sailings, we are too delighted to be pioneers in the endeavour and to offer an experience like never before”

Commenting on the campaign, Amisha Gulati, Executive Vice President, Schbang said “We were tasked with the exciting challenge to showcase the grandeur that Cordelia Cruises offers. The team studied the market and worked closely with Cordelia Cruises to create a cohesive, multi-channel marketing strategy for both campaigns that resonated with their target audience and helped increase brand recall and consideration.”

The omnichannel campaign is executed by Schbang, a creative and technology transformation company. Reflecting the brand’s ethos, Schbang has curated a unique experience for the consumers through multiple touchpoints including website, outdoor advertisements, emailers, and billboards in strategic locations like airports etc.

Mumbai: Taco Bell, the world’s leading Mexican-inspired restaurant brand, has introduced Naked Veggie Taco – a disruptive, plant-based protein option in its diverse menu that compliments the existing fan-favorite, Naked Chicken Taco. Encouraging consumers to #GetNaked, the brand has is also launching a digital campaign to highlight the family of Naked taco offerings.

The new Naked Veggie Taco has a shell made entirely out of plant-based protein. A crusted and spice coated protein patty, its fried shell is made up of peas, corn, and nutritious soya. Layered with nacho cheese sauce with the filling of lettuce and signature Mexican Pico de Gallo – a tangy tomato and onion mix- along with the goodness of the two-cheese blend makes it a craveable combination. The Naked Veggie Taco is available with Unlimited Pepsi at all Taco Bell restaurants across India for just INR 199.

 

 

 

 

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Emboldening the customers to #GetNaked, Taco Bell India is urging everyone to substitute the traditionally boxed pizza and fried chicken offerings with the deliciously unique Naked Veggie and Naked Chicken tacos, respectively. The brand has also released a digital film on its social media platforms that showcases the tantalizing creations and gives viewers a mouthwatering glimpse of both offerings. To echo the messaging of the campaign, Taco Bell India will also partner with popular content creators and encourage taco lovers across the country to try these flavorfully fetching menu items.

Commenting on the introduction of this new offering, Gaurav Burman, director of Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell India has established itself as the most innovative QSR in the country. I am delighted to announce that Taco Bell® India is today launching the delicious Naked Veggie Taco, our Plant-based Protein signature Taco to compliment the Naked Chicken Taco which has become one of our leading products. We worked hard to create a vegetarian option that was as delicious, nutritious, and unique as our Naked Chicken Taco. I am excited to be able to offer our customers and fans this amazing product at such good value. Please visit Taco Bell® in our stores or through our delivery partners and #GetNaked.”