Mumbai: Godrej L’Affaire, a curated experiential luxury lifestyle platform by the Godrej Group, unveils the first edition of its influencer hunt program, ‘Godrej L’Affaire Select’. In association with India’s top content creator, Ranveer Allahbadia, Godrej L’Affaire Select’ is a first-of-its-kind hunt for content creators across India. Godrej L’Affaire Select’ aims to mentor and nurture India’s upcoming 25 influencers of tomorrow with its unique squad program.
The participants will be judged across three phases evaluated basis of the reels uploaded for the concept, relevance, interest factor and time efficiency of the video, quality of content and execution, use of hashtags, captions, cover images, the concept of brand integration, profile engagement and performance and relevancy as per influencer category.
Godrej L’Affaire Select gives content creators from across India a national platform to showcase their talent. The Godrej L’Affaire Select panel comprises of Godrej Industries Ltd. and Associate Companies executive director & chief brand officer Tanya Dubash, journalist and content creator Riaan George; Get, Set, Parent with Pallavi founder Dr Pallavi Rao Chaturvedi; model to YouTube sensation and lifestyle blogger Scherezade Shroff; travel photographer and content creator Isa Khan; and MissMalini.com & Good creator company and content creator Malini Agarwal. The shortlisted influencers will be trained and mentored to develop skills under the guidance of Allahbadia.
Dubash said, “Be it our daily life choices or brands we use, content creators are shaping our opinions. Today it is no longer an urban situation and we are seeing the emergence of good content creators from Tier II, III cities, towns, and villages. According to an influencer marketing firm Zefmo, India will have the largest base of social media content creators globally. The influencer marketing sector is set to reach Rs 3,000 crores in FY 24. Leveraging this insight, Godrej L’Affaire Select, part of Godrej L’Affaire, our owned media property aims to give a platform to budding authentic content creators from across urban and rural India to hone their talent. The initiative by Godrej L’Affaire along with Ranveer Allahbadia, and many more experts from allied fields related to the lifestyle space promises an exceptional opportunity for aspiring content creators to elevate their content creation journey and make a lasting impact in the industry.”
Allahbadia said, “Being a content creator has been fulfilling because it helps me reinvent and challenge my creativity. It has pushed me to step out of my comfort zone, explore new avenues, and build a successful brand. With Godrej L’Affaire Select, I am delighted to extend the baton of creativity and groom the next big influencer of India. I hope to guide the upcoming influencers on their path to a successful career as content creators.”
The 25 L’Affaire Select winners will be recognized as members of Godrej L’Affaire Squad, exclusive invites to events based in Mumbai, endorsements, and an opportunity to work with various Godrej group brands.
To become a part of the L’Affaire Select Squad, participants must be over 18 years of age, a citizen of India with 10k to 25k followers on Instagram with a public profile. The participant must also have uploaded more than 100 posts, a highlights section, and should have done a minimum of 5 brand collaborations.
Mumbai: Bajaj Allianz Life Insurance, a leading private life insurance player, launched a powerful 3600 campaign to highlight the benefits of the first-ever, exclusively designed term plan for diabetics – Bajaj Allianz Life Diabetic Term Plan Sub 8 HbA1c. The nationwide campaign includes TVC in Hindi and regional languages, print ads in leading national and regional dailies, outdoor in the top ten cities and digital outreach across leading publishers.
The company launched a 45-second film that showcases the efforts a diabetic puts into managing their lifestyle and food habits and so on to ensure their sugar levels are maintained. To further encourage him to continue with these practices the company term plan for diabetics comes in as a strong partner. The plan is designed not only to provide peace of mind but also to encourage customers to sustain their healthy lifestyle and manage their insulin levels and avail reduction in premium during renewal time.
Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Our exclusive product caters to a significant unmet need gap that exists in India where 17 per cent of the world’s diabetic population resides. The holistic offering including health care management services, aligns with the brand’s endeavour to be the Life Goal protector of Indians. Building on relatability and relevance with our core TG, the campaign will drive awareness and engagement with the product”.
To maximise impact, Bajaj Allianz Life Insurance will collaborate with influencers from the fields of nutrition, medicine, and lifestyle. The partnership is expected to help Bajaj Allianz Life Insurance connect with the large follower base of the influencers and educate about the disease.
Furthermore, Bajaj Allianz Life Insurance is the associate sponsor at the ICC World Test Championship Final 2023, which will be broadcasted on Star Sports HD and Hotstar.
Mumbai: Colorbar Cosmetics, a leading beauty brand in India, is thrilled to introduce its latest campaign, ‘#AllShadesOfYou’. This campaign reflects Colorbar’s core philosophy of fostering love, acceptance, and equality across all sexual orientations and gender identities along with the brand’s commitment to empower individuals to express themselves in their own unique way. By emphasizing that beauty knows no boundaries, Colorbar celebrates our differences as the very qualities that make us extraordinary.
Driven by the philosophy of ‘Made for Magic,’ Colorbar firmly believes in the transformative power of make-up to unlock the hidden creativity within every individual. It is an empowering call to embrace one’s truest identity, unapologetically. The campaign aims to break all traditional beauty traditions, blush outside the boundaries, highlight unique high points, and prime the world for inner freedom.
The brand has tied up with ten outspoken LGBTQ+ influencers to create a powerful platform that represents various orientations and expressions of the LGBTQIA+ community. Together, the brand and the community will share, celebrate, and embrace inspiring stories and experiences that uplift and empower. Unconventional looks will be unveiled to cause a rip in the makeup standards we know today.
In addition to the empowering campaign, Colorbar is excited to unveil its Sinful Lip n Cheek Tint range and the Joyful Range of Vegan Nail Lacquer. These sensational products are designed to ignite the imagination and offer limitless possibilities, just in time for the month of Pride. With a wide spectrum of beauty offerings, individuals can discover the perfect shades that define their persona in the most unique way.
Mumbai: Adding another degree of excitement to its signature McSpicy Fried Chicken range, McDonald’s India (West and South), has taken a power-packed leap by signing the Young Tiger of Tollywood, NTR Jr as its brand ambassador, who recently made the entire world dance to the tune of Oscar-winning ‘Naatu-Naatu’. The brand has launched an action-packed TV commercial conceptualized by DDB Mudra, featuring the mass super star wherein he is seen driving the message #DontExplainJustShare in his quintessential cheeky style.
The brand has reimagined the offering of its marquee chicken range – McSpicy Fried Chicken by introducing the ‘McSpicy Chicken Sharers’ in first-time ever sharing buckets. The brand film highlights this proposition of ‘just sharing’ the McSpicy Chicken with everyone without any need for explanation, as the delectable spicy flavour must be experienced by all.
This latest TV commercial features a delightful surprise with the actor in a playful and whimsical setting. With a touch of magic and a cheeky remark, NTR Jr perfectly captures the essence of the #DontExplainJustShare theme of the new offerings. In the TVC, he is seen tinkering with the moon charismatically to make sure his favorite McDonald’s store remains open so that he can keep devouring the McDonald’s McSpicy Chicken sharers with his friends.
McDonald’s India (West and South) CMO Arvind R.P said, “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.”
NTR Jr said, “I’m happy to join McDonalds’s (W&S) as their brand ambassador for McSpicy Chicken Sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy Chicken Sharers speaks volumes about this spirit – #DontExplainDontShare.”
DDB CCO & executive director Rahul Mathew added, “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”
Customers from the South can now treat themselves and their loved ones to the crispy coated chicken marinated in unique flavourful spice with McSpicy Chicken Sharer buckets. In keeping with its belief of ‘Real Food, Real Good,’ McDonald’s India is committed to providing its customers with high-quality food made from real ingredients. The McSpicy Chicken Sharers offers a bucket of scrumptious bone-in chicken that has no artificial colours, no artificial flaours, and no added MSG. McSpicy Chicken Sharers is available at McDonald’s India restaurants in South India for dine-in and drive-thru and on the McDelivery app for delivery, takeaway, and on-the-go consumption.
Mumbai: Nu, one of India’s latest entrants in the premium consumer durables category, recently launched its first marketing campaign ‘Live Better’ to target aspiring Indians looking to upgrade their lives. Conceptualized on the brand’s philosophy of extending state-of-the-art technology, superior performance and outstanding design, the brand uses a multi-faceted marketing approach with pleasing visuals and relatable experiences to build a brand and product recall.
Nu has intricately leveraged both traditional and digital channels to make inroads with its audience. The brand is debuting its marketing initiatives with extensive OOH presence, newspaper advertisements and a nine-part series of advertising films featuring upcoming indie artist Namita Dubey elaborating on how Nu’s products, air conditioners, washing machines and televisions, extend the latest technology and unmatched performance to its customers, making premium consumer durable products available for all.
Commenting on the launch of the marketing campaign, Nu co-founder & CEO Khushnud Khan shared, “As a marque brand, Nu brings premium electronics within reach of Indians who aspire to ‘Live Better’. Our campaign is a testament to our innovative and creative spirit, embodying our brand values. We aim to showcase how Nu’s product range can make your life simpler, more convenient and helps you ‘Live Better’. We are thrilled with the amount of excitement and curiosity it is generating and captivating the minds of Indian consumers”
The brand films highlight key features of air conditioners, washing machines and televisions via everyday household scenarios. These films have been directed keeping in mind Nu’s primary target audience—aspiring Indians, who have been looking for premium solutions to elevate their everyday experiences.
Targeted at millennials in the urban settings of the country, the films take an amusing approach to reiterate how Nu’s products are stacked with superior intelligent features and boast product longevity even in harsh conditions.
Attempting to capture 20 per cent of the market share in the next three years, Nu recently made inroads in the Indian consumer durables space with the launch of air conditioners, televisions and washing machines. Attempting to target millennials, NU will help address the needs of aspiring Indian consumers who wish to opt for premium products and superior customer experience through their most trusted channels. The products are available on Amazon, Flipkart and trusted offline retail stores.
Mumbai: P&G Shiksha, the flagship CSR program of P&G India, recently began a first-of-its-kind nationwide movement to highlight a hidden issue in children’s education across the country – an ‘Invisible Gap’. When a child falls behind and their current learning level is not in line with the expected learning level as per the defined curriculum, an invisible learning gap is formed.
The movement was flagged off with a high-octane 360-degree campaign which began on 20 April and over the next six weeks, has continued to garner high engagement from varied stakeholders. The 360-degree campaign began with a thought-provoking panel discussion centered around the theme of ‘Bridging Invisible Gaps’ featuring National Award-Winning Actress, Shefali Shah; Girish Kalyanaraman, Vice President – Brand Operations, P&G India; Ritesh Agarwal, Assistant Vice President, Educational Initiatives; and Sagar Singh, Faculty Mathematics, Gov. High School Banah Ki Ser, Sirmour (HP). On the day, P&G Shiksha also unveiled a first-of-its kind film which highlighted the crisis of ‘Invisible Gap’ through the heartwarming story of Bindiya, a young girl who is impacted by the invisible gap and struggles to cope in the classroom.
Studies indicate that students in schools often fall behind in keeping pace with their classes. One concept, one subject, one class, can give way to a larger issue where the child develops a gap in the fundamental conceptual understanding, called the invisible learning gap.
This nationwide movement was therefore dedicated to making these invisible gaps visible, by driving awareness and urging collective action to bridge these invisible gaps, which often go unnoticed and create a significant roadblock in a child’s learning and development progress.
Speaking about the success of the overall campaign, P&G India vice president – marketing operations Girish Kalyanaraman said, “We are happy that the movement we began to make invisible gaps visible, a few weeks ago, has already garnered widespread reach and a heartwarming response across India. While we continue to work tirelessly with our partners on the ground to address the learning gaps via various programs, what gladdens me the most is knowing that our efforts to uncover this hidden issue will significantly impact children across the country who may be silently impacted by it. I am proud that today it has brought together individuals, communities, and organizations to address the #InvisibleGap. P&G Shiksha has continued to provide access to education to millions of underprivileged children since its inception 18 years ago and remain steadfast in our commitment towards playing our role in the social growth of the country.”
He added, “This has been a movement towards igniting a nationwide dialogue to drive change. We extend our heartfelt gratitude to everyone who has actively participated and supported the cause, unlocking the power of collective action. Together, we can make a significant difference in the lives of these children.”
To drive the intended awareness and urge collective action to bridge invisible gaps, P&G Shiksha leveraged multiple platforms and touchpoints across the country in a three-pronged manner. This included:
Engagement for Awareness: P&G Shiksha focused on proactively engaging with people across the country to bring up the issue of invisible gaps and create a ripple effect that amplifies awareness, promotes meaningful dialogue, and inspires action to address the issue at hand. This included:
o A captivating sand-art at a beach in Puri, in Odisha, by renowned sand-artist and Padma Shri Awardee – Sudarsan Pattnaik that depicted a hidden girl, creating buzz and curiosity to kick start the initiative.
o A unique virtual reality tour which transported people to a P&G Shiksha supported school in a scenic village in Himachal Pradesh, using a virtual reality device, where people could meet the students and the teachers at the school and hear their stories of overcoming the invisible learning gap.
o A compelling art-installation of a girl hiding behind a desk at what appears to be a classroom, to showcase how learning gaps impact children.
o Power-packed nukkad-nataks to simplify the issue of learning gaps and drive awareness on the ways it manifests itself in children.
– Partner Engagement: P&G Shiksha leveraged the long-standing associations of P&G India with several renowned brands, who came together in an unprecedented manner and lent the power of their voices to create collective awareness on invisible gaps. As part of this:
o To amplify the impact of this campaign, reach a wider audience, and spark a transformative shift in attitudes, behaviors, and perceptions surrounding the issue, brands like Swiggy Instamart, Apollo Pharmacy, Hero Lectro E-cycles, Amazon India, and Sunstone among others, tweaked their brand logos on social media. The new visual depicted Bindiya, the protagonist of the campaign, hiding behind the logos to spotlight the impact invisible gaps cast on a child’s confidence.
o Further, large shopping stores like Apollo Pharmacy, Vishal Mega Mart and D-Mart prominently and visibly highlighted the issue of learning gaps at the store, in an endeavour to create intrigue in the minds of the shoppers and motivate them to learn more about the issue.
o Heart-warming thank-you notes shared by children positively impacted by P&G Shiksha’s educational interventions. These notes were sent along with every P&G product that consumers ordered online on e-commerce channels like Swiggy Instamart during the campaign. Several consumers took to social media to share these notes with unique Instagram filters developed specially for driving awareness on invisible gaps.
– Urging Collective Action: P&G Shiksha highlighted that while several interventions are being implemented on ground to bridge invisible learning gaps by varied stakeholders, taking collective action to tackle this issue is the need of the hour. It further highlighted that collective action is needed to ensure that every child in India receives an education that empowers them to build a better future for themselves and their communities. As part of this, the campaign offered multiple ways to people in which they can join the cause. As part of this:
o P&G Shiksha encouraged people to identify learning gaps in children around them, by helping them take a unique baseline assessment, which it developed and made accessible to everyone as part of the #InvisibleGap campaign, in collaboration with its digital remedial learning program implementing partner – Educational Initiatives. The assessment intends to enable everyone in the country to identify learning gaps in children around them in a timely manner.
o Further, upon completion of the assessment and identification of a learning gap, P&G Shiksha recommended various remedial measures that parents/guardians can avail to bridge the invisible gap in children. This included a free 7-day trial of Educational Initiative’s digital remedial learning tool – Mindspark.
P&G India’s flagship CSR program, P&G Shiksha, has been working to provide access to education to underprivileged children since 2005. Since then, the Program has continued to make holistic educational interventions, impacting over 35 lakh children across the country.
As part of this, to improve learning outcomes in children, P&G Shiksha leverages AI-backed technology with ‘Mindspark’, a computer-based adaptive learning tool, in partnership with Educational Initiatives. The program also implements on-ground remedial learning interventions in partnership with Pratham Education Foundation, using both community-based and in-school models supported by trained volunteers and teachers. Additionally, P&G Shiksha focuses on early childhood education through Pratham Education Foundation, developing motor, cognitive, social-emotional, language, and creative skills in children for a strong foundation as they begin school.
The new campaign film is a compelling story of Bindiya, who is impacted by the invisible gap and struggles to cope in the classroom. Through various instances in school, the teacher notices that Bindya is either missing, or she slides out of sight, almost deliberately trying to mischievously hide. While evaluating the children’s answer sheets, the teacher spots Bindiya’s sheet where all the questions remain unanswered. Thus continues a game of hide and seek between the teacher and Bindiya, until he finally spots her hiding beneath a desk and confronts her calmly on why she is hiding. Bindiya reveals that she is afraid of questions, and if she is not visible in the class, the teacher will not be able to ask her any questions.
Mumbai: Greenply Industries, one of India’s largest interior infrastructure brands with over 30 years of experience in manufacturing a comprehensive range of plywood, block boards, MDF, decorative veneers, flush doors, and other allied products, today, announced the pledge to plant 50 million saplings by the year 2025 which is aimed at environmental conservation and sustainable development. The company plans to plant these saplings across the states of Gujarat, Nagaland, Uttar Pradesh and West Bengal. Besides environmental protection, the plantation activity will help in the sustainable procurement of raw materials and the financial viability of the ecosystem while generating employment opportunities for the local communities where the organisation functions.
With an ever-growing focus on environmental responsibility and the insistent need to combat climate change, Greenply Industries recognises the significance of committed involvement in creating a greener future. By setting this ambitious target, the company aims to contribute substantially to the restoration of forests, combat deforestation, and boost the overall ecological balance.
Greenply Industries joint managing director & CEO Manoj Tulsian said, “Our pledge to plant 50 million samplings by 2025 is an extension to our commitment towards environment and sustainability. Environment social governance has become an integral part of decision-making for Greenply, and the company has been undertaking activities beyond tree plantation to keep its environmental impact under check, reduce emissions and move towards renewable energy generation. In the coming years, the focal point in our sustainability agenda will be to objectively consider all potential sustainability impacts that might affect both our business and stakeholders, going beyond the financial and strategic risks we currently take into consideration”.
Greenply has already implemented various sustainable practices and initiatives throughout its operations. The company continuously invests in advanced technologies and processes to minimise its carbon footprint and enhance resource efficiency. By extending its efforts to reforestation, Greenply Industries aims to create a virtuous cycle of sustainable development that benefits both the company and the environment.
Mumbai: Orange Health Labs, one of India’s fastest growing diagnostics labs, recently announced the appointment of renowned actor Ayushmann Khurrana as their brand ambassador. Orange Health enables consumers to get tested at home immediately, and get reports in six hours, operating across the top metros of India. This collaboration aims to promote Orange Health Labs’ vision of fast & accessible at-home diagnostics that enables consumers and their doctors to get faster treatment.
With this, Orange Health Labs aims to leverage Ayushmann Khurrana’s popularity and influence to drive engagement and awareness. Founders, Dhruv Gupta & Tarun Bhambra shared comments “The appointment of Ayushman Khurrana as brand ambassador marks an exciting phase in the company’s growth trajectory. Besides being a nationally recognised face and brand, Ayushmann Khurrana through his roles has stood for helping people make modern, logical choices, just like Orange Health Labs. Fundamentally, we believe that when consumers need to get tested, they shouldn’t have to go anywhere. Sit in the comfort of your home, order on the app, and seamlessly get tested at home in 60 minutes, and then get reports in six hours. With our on-time operations, we take away the pain of diagnostic testing. Our labs are NABL accredited, so consumers get the highest quality with the highest convenience”.
Providing diagnostic reports fast is a key focus for Orange Health Labs, and the campaign goes on to highlight how faster diagnostics is not just more convenient, but also means more accurate reports.
The campaign uses a light hearted creative device using Ayushmann as their suave eMedic (phlebotomist) to talk about no batching and no collection centres. The two films have garnered positive response from consumers and industry experts, demonstrating the company’s ability to captivate audiences with engaging and informative content. In this new campaign “#FresherBloodAccurateReports” they communicate about challenging the status quo and doing away with Collection Centres and Batch Testing that has been an industry norm so far which leads to samples waiting for longer before actually getting tested.
Driven by the focus to deliver accurate reports in the fastest possible time, Orange Health Labs deploys AI-enabled reverse logistics, no batching and no collection centres, to deliver high quality reports to their customers.
Founders, Dhruv & Tarun said, “Timely collection and testing of fresh blood samples are essential for preserving the integrity of biomarkers and assuring authentic diagnostic outcomes. Orange Health Lab is raising awareness about the significance of timely blood sample collection and how tech-driven laboratory protocols for managing and processing fresh samples are critical to improving test results; accuracy and reliability in healthcare environments.
With the unwavering focus on superfast, convenient and reliable diagnostics through product innovation, stringent SOPs, four sigma quality delivery and customer-centric solutions, they are excited to take Orange Health Labs across India”.
Orange Health Labs is backed by Y combinator, Accel, General catalyst, BII and other leading investors, the company that started out of Bengaluru in 2020, has become a leading diagnostic player in the top cities of India by empowering individuals with a new norm when it comes to diagnostics, one order at a time.
Mumbai: With years of trust, Dabur, the leading FMCG brand has established itself as a familiar name in Indian households. Amongst its portfolio of products, the company has delved deep into the oral care segment with its herbal variants.
Dabur Meswak, one of their dental care brands, has been created using the extracts from the rare Miswak tree which is known for its immense oral care benefits. What makes this tree even rarer is its resilience to withstand the brutal forces of nature in the dry, arid regions of Africa and the Middle East.
The sheer resemblance of the characteristics of the Miswak tree with that of human beings, is what drove Dabur Meswak to begin their journey in highlighting rare and inspiring stories about people, in their campaign – ‘Rare Stories by Meswak’.
This digital-first campaign – ‘Rare Stories by Meswak’, conceptualised by Pulp Strategy, throws a spotlight on people who have stepped out of the box to follow their passions and dreams. Dabur Meswak not only acknowledges these stories but also gives it the due glory that it deserves. The main objective of this campaign is to discover people across the country who are doing something different and to provide them with a platform through which their stories can be heard.
The campaign will be promoted on Dabur Meswak’s social handles, which will redirect users to the microsite where they will be able to submit stories about themselves or someone they know, along with their details.
Out of the entries received, three lucky winners will be shortlisted who stand a chance to win Amazon vouchers worth Rs 25,000 each and get featured in an exclusive film released by Dabur Meswak, which weaves these stories together to build a narrative that connects back to the core idea.
Dabur India, marketing head – oral care, Harkawal Singh commented, “The insight behind the campaign comes from the core ingredient in Dabur Meswak – the rare Miswak tree. Taking this insight forward, we conceived a campaign that focuses on rare stories where people dared to do things differently. With this campaign, we aim to bring forward people from even the remotest corners of the country who have a unique and inspiring story to tell. Because, we believe that every rare story deserves to be heard.”
Mumbai: Feeling fresh is a state of mind and consumers today, are increasingly seeking this through different experiences including a sensorial skin feel. ITC Fiama leverages its strengths in mining consumer insights to launch yet another unique innovation with Fiama Happy Naturals, a new portfolio of Shower Gels and Perfume Mists. Fiama Happy Naturals introduces the concept of ‘fragrance layering’ in personal wash through its in-shower and post shower routine of Shower Gels and Perfume Mists. Consumers are looking at ways to sustain the fragrances they love throughout the day and not lose out on it immediately after a shower. Providing this insight, Fiama Happy Naturals invites consumers to experience fragrance layering for a daylong fresh feel.
With Fiama Happy Naturals, the brand also takes a step forward towards clean beauty with a nature inspired assortment of shower and post shower products. The new range of perfume mists and shower gels crafted with the goodness of natural ingredients, not only evokes a fresh feel which continues to be layered in with the post-bath perfume mists but also enhances appeal for the conscious consumer.
The Happy Naturals range of Perfume Mists and Shower Gels are safe on sensitive skin, dermatologist tested, and made in recycled packaging. The Happy Naturals shower gels, made with 97 per cent Natural Origin content, allow for a deep soak while the perfume mists are a perfect companion to ensure a twenty-four-hour sensorial experience. Be it a spritz of bergamot before one leaves the house or a dash of lavender to refresh before a meeting, the brand has formulated these products with exotic ingredients.
Adding zest to the happy concoction is Sara Ali Khan in a refreshing new film for Fiama’s Happy Naturals. Conceptualised by Ogilvy, India, Sara brings in her natural vibes embracing her love for nature and highlighting the natural origin of the ingredients as she revels in Nature ki Happy, Happy Feeling.
ITC Ltd. personal care products business division chief executive Sameer Satpathy said, “Skin often modulates emotions and Fiama leverages this insight to introduce Happy Naturals for Happy Skin. The range, crafted with natural origin content is a step forward to include clean beauty and provide consumers a conscious choice. Fiama Happy Naturals builds on the consumer need of feeling fresh for a longer period of time and leverages innovation to introduce layering of fragrances in shower and beyond to extend the fresh-from-the-shower scent and feel.”
Commenting on the launch, Khan said, “I have had a fun-filled journey working with Fiama over the last four years, and shooting for this TVC was yet another memorable experience. Fragrances have the ability to alter our emotions and mood more than any other sensory experience. The Happy Naturals range is my go-to daily self-care ritual, which truly evokes the little surprises that nature has to offer.”
Fiama Happy Naturals Shower gels are crafted with 97 per cent Natural Origin content. The new shower gels comprise of two variants – Plum Blossom & Ylang and Bergamot & Yuzu crafted with skin- friendly pH and skin consitioners. The bottles are made with 50 per cent recycled plastic.
The new range of Fiama Happy Naturals Mists are a concoction of 85 per cent Natural Origin ingredients and unique fragrances which are fresh. Safe on sensitive skin, and perfect for a day out or a quick spritz post a sweaty workout, Fiama’s Happy Naturals Mists are available in three exciting variants- Plum Blossom & Ylang, Lavender & Tangerine and Bergamot & Yuzu.
Fiama Happy Naturals Perfume Mists are priced at Rs 370 and Shower Gels are priced at INR 259, available across leading retail stores and e-commerce platforms.
