Category: Ad Campaigns

Mumbai: Mahindra Lifespace Developers Ltd, the real estate and infrastructure development arm of the Mahindra Group, today launched a new campaign for their brand promise of “Crafting Life” This campaign aims to emphasise the brand’s dedication to meticulous design and construction, showcasing the careful thought and consideration that goes into creating spaces that nurture customers’ dreams and aspirations for the long term.

The centrepiece of the campaign is a DVC that will be introduced across various digital platforms. This compelling DVC serves as a visual representation of the brand’s core values, demonstrating the meticulous planning, expertise, passion, and dedication that are integral to every Mahindra Lifespaces project, from the initial planning stages to the final construction phase.

The primary objective of the campaign is to establish an emotional connection with the audience, highlighting the brand’s unwavering commitment to creating spaces that transcend mere buildings. It also emphasizes the essence of ‘Karigari’ showcasing the intricate craftsmanship and artistry employed in constructing these exceptional spaces.

Guided by a deep sense of responsibility towards the present and future generations, the brand takes a holistic view of development and focuses on showcasing the brand’s commitment to delivering exceptional quality, innovative design, and sustainable development practices.

Mahindra Lifespace Developers Ltd chief marketing officer Viral Oza said, “The objective of the ‘Crafting Life’ campaign is to reimagine the concept of a home by going beyond the conventional notions of construction. The campaign showcases our efforts to provide a holistic living experience by offering our customers spaces that are thoughtfully designed, environmentally conscious, and where careful craftsmanship is deeply rooted in every element. We believe that a home should be a haven where individuals can thrive, find inspiration, and create lasting memories. The campaign embodies this belief of ours and displays our initiative towards crafting and delivering such spaces to our customers.

As a trusted real estate developer, we recognise the significant role that these spaces play in people’s lives, and our customer-centric approach ensures that every aspect of our offering is designed to enhance their living experience. At Mahindra Lifespaces, our spaces serve as a strong foundation for individuals to build their future”.

Organic by MSL managing director Tushar Bajaj said, “Very rarely does one come across a brand that lives and breathes its promise as Mahindra does. From the very first day of our partnership with the Mahindra Lifespaces team, we have been in awe of their commitment to honing the craft, and their unwavering focus on customer centricity in both design and delivery. Commercial success and customer love are a clear reflection of this DNA.

This exceptional craftsmanship is precisely what inspired us at Organic by MSL to come up with ‘Har Kone Me Karigari Hai’. Every part of the campaign has been designed to emulate the sublime intricacy of the ‘karigari’ itself. Vijay Raaz, also a master of his craft, was the perfect partner to voice the sentiment that we wanted to evoke through the writing. This film is meant to be an ode to the mastery, and to the maestros that create for us these wonderful homes worthy of becoming the centre of our worlds”.

Mahindra Lifespaces’ brand promise manifests itself across the entire value chain. The campaign underscores the brand’s belief that every detail matters and is thoughtfully incorporated to create spaces that cater to the diverse needs and desires of their customers. It features a series of poetic verses, each highlighting a distinct facet of their approach to crafting life. Through this creative approach, the campaign showcases the brand’s unwavering commitment to creating spaces that have a profound positive impact, inspiring and empowering individuals in their life journeys.

Mumbai: A father goes all out to protect and provide for his children, not letting constraints come in the way. And he always has a secret up his sleeve to do so. This Father’s Day, Tata AIA Life Insurance (Tata AIA), one of India’s leading Life Insurance Companies, unveiled a special digital campaign titled ‘Jaadui Pocket Ka Secret’ (the Secret of the Magic Pocket) that revealed the true secret of how fathers can make dreams of their children come true.

The campaign film underscores the importance of financial provision as a critical part of being a responsible provider for the loved ones in the family.  It showcases the journey of a son, who has always seen his father fulfil his dreams through his magic pocket – be it a cycle, dream holidays, or his MBA education. When he himself becomes a father, his dad reveals the true secret of his magical or Jaadui pocket. Developed and produced by Forrest Films, the film stars Rajat Kapoor, one of India’s most sought-after actors in the role of the father.

As children, when we were too young to understand the true meaning of money, we always thought our father had magically fulfilled our wishes. Fathers traditionally kept money in their shirt pockets. Herein lies the concept of ‘The Magical Pocket’, used as a metaphor in the film. To emphasise this idea, the film highlights the magic coming out of the father’s shirt pocket, which he touches to grant his son’s wishes. The film ends with the message that this magic is possible with Tata AIA’s Fortune Guarantee Plus Savings Plan, which offers guaranteed regular income all through the policy period.

Commenting on the film, Tata AIA Life Insurance chief marketing officer Girish Kalra said, “As the bread earner of the family, a father makes many silent sacrifices so that his children are protected and well cared for. That is why he is our first superhero, the embodiment of love, care, strength, and all the qualities we strive for. Through this emotionally touching film based on our own childhood nostalgia, we want to pay tribute to all fathers who work tirelessly to ensure the financial security of their loved ones. Our Guaranteed Income plan is the right way fathers can plan for fulfilling the aspirations of their children through prudent financial planning”.

Forest Films co-founder Siddharth Cheulkar said “We at Forest Films, came up with an idea to highlight a dad’s shirt pocket, which commonly is used by Indian dads to keep their money. From children’s point of view, this shirt pocket is assumed to have magical powers as it fulfils their wishes and always cheers them up. Using it as a metaphor, we connected the magic-filled pocket which has a never-ending supply to a child’s smile with Tata AIA Life Insurance’s Fortune Guarantee Plus plan which ensures a regular income to policy holders. Forest Films believes that this film will be received well by the audiences everyday & especially on Father’s Day.”

Mumbai: Omaxe Group, North India’s leading real estate developer, sets yet another benchmark with the overwhelming success of its latest marketing campaign for Omaxe Chowk, the most premium organised shopping destination in the heart of the traditional market of Old Delhi, Chandni Chowk. The campaign has garnered an extraordinary response from social media users, with over 11mn. views on Instagram and noteable and continuously increasing views on other social media platforms such as Facebook, YouTube & LinkedIn in a short span of time.

The trending video shares a quick view of the essence of Old Delhi, offering diverse amenities from multiple genres in the heart-throbbing voice of the popular Indian actor and director Vijay Raaz. It depicts how every section of the city holds a unique story from the past and is soulfully cherished by visitors even today. The video features the introduction of Omaxe Chowk, a prominent organised retail zone set amidst the traditional market of Old Delhi, staying en route to our traditional and heritage values. The video depicts the introduction of an entirely modern structure in the city, ‘PuraniDilli Me Kuchh NayaSaa Hone Waala Hai’, that has already crossed more than 11 million views.

Omaxe Chowk, situated in the historic and bustling Chandni Chowk, is set to captivate the attention of shoppers and tourists alike. With its state-of-the-art infrastructure, contemporary design, and a range of premium shopping stores, Omaxe Chowk has established itself as the ultimate shopping destination in the heart of the city. One of the key highlights of Omaxe Chowk is its breathtaking terrace, offering a scenic view of the entire Old Delhi. Visitors can soak in the panoramic vistas while enjoying their favourite cuisines at Dawatpur – City of Food (India’s Biggest Food Court).

Omaxe Ltd promoter & executive director Jatin Goel expressed his delight, saying, “We are thrilled to witness the incredible response to our latest campaign for Omaxe Chowk. Chandni Chowk has always been a symbol of tradition and heritage, and Omaxe Chowk embraces this legacy while providing a modern shopping experience. Our vision was to create a unique and vibrant space that combines Old Delhi’s charm with contemporary amenities, and our overwhelming response is a testament to our success.”

Omaxe Chowk offers a wide range of premium shopping stores showcasing a blend of renowned national and international brands. Shoppers can indulge in various offerings, including fashion, lifestyle, jewellery, accessories and much more. Additionally, the project is equipped with the latest amenities to enhance the shopping experience and ensure maximum convenience for visitors especially the parking facility.

Mumbai: Did you know, it takes about an hour to process a standard unit of alcohol, which is generally 10 grams? As part of its ongoing commitment to promote responsible consumption, and drinking better, not more, Royal Challenge Packaged Drinking Water has launched its latest campaign, ‘Choose Bold. Choose Water’, which emphasizes on the importance of staying hydrated when consuming alcohol. Through this campaign, the company aims to promote responsible drinking with a simple yet compelling narrative: Often, choosing water is the bold choice.

Harking back to the Diageo motto of “Drink better, not more”, Royal Challenge Packaged Drinking Water through this campaign and its social engagement is playing an active role in the prevention and reduction of harmful use of alcohol, while also driving awareness on mindful consumption and encouraging individuals to stay hydrated during social occasions. The latest campaign film shares the importance of timely water breaks during moments of alcohol consumption to take care of one’s body.

Talking about this campaign, Diageo India vice president- marketing & portfolio head Ruchira Jaitly said, “At Diageo, we believe in drinking better, not more. And a good way to do this is by ensuring hydration during drinking occasions. Royal Challenge Packaged Drinking Water wants to drive recognition for this life-changing message with the Choose Bold, Choose Water campaign. By focussing on hydration, we want to foster a culture where we celebrate life responsibly and ensuring the well-being of our consumers.”

As one of the prominent packaged drinking water brands, Royal Challenge aims to set a positive example for consumers and to shape behaviour by promoting responsible drinking by choosing hydration for moderation.

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Mumbai: Infinix has continued to make waves with its latest brand film titled ‘#BreakThrough’. In a society bound by judgments and stereotypes, Infinix has taken a stance by showcasing the spirit of those who fearlessly defy the status quo. The film showcases characters often considered as societal outcasts, such as homeless individuals and sex workers, to highlight the need for inclusivity.

Breaking away from conventional norms, Infinix introduces a refreshing concept in the film. Instead of relying on traditional celebrity endorsements, the brand opts for a creative approach by featuring Jim Sarbh in a captivating cameo role. Sarbh becomes the eyes of society, portraying a range of shocking and never-seen-before looks, sparking intrigue and manifesting engagement from audiences in the form of the viral social media sensation ‘Spot Jim’.

The core message of ‘#BreakThrough’ revolves around Infinix India’s unwavering commitment to surpass industry standards and deliver breakthrough products that provide meaningful solutions to consumers’ lives. By championing inclusivity and celebrating individuals who defy societal molds, Infinix reinforces its dedication to creating a world that embraces diversity and encourages innovation.

“As a new-age tech brand, Infinix India believes in pushing boundaries, challenging norms, and driving innovation. We are committed to redefining what is possible in the tech ecosystem through our ever expanding categories and unique propositions.

‘Break Through,’ resonates and mirrors the journey that Infinix has undertaken by defying convention and bringing meaningful solutions to people’s lives. Through this film, we want individuals to believe in the power of their potential and the importance of embracing differences,” said Infinix CEO Anish Kapoor. “We chose to tell this story along with the extremely talented Jim Sarbh, who rightly embodies the brand’s spirit.”

Sarbh said, “Referring to a quote by Carl Jung ‘Thinking is difficult, that’s why most people judge.’ I am glad brands like Infinix are spreading the message of acceptance, understanding and community building.”

Infinix has established itself as a pioneer in the field of new age technology. The brand’s expanding portfolio encompasses smartphones, laptops, and smart TVs, designed to cater to the discerning GenZ audience. Renowned for their exceptional style, quality craftsmanship, and incorporation of cutting-edge technologies, Infinix products stand out as trendsetters in the industry.

With its latest brand film, Infinix not only showcases its commitment to pushing boundaries but also emphasizes on the importance of breaking through societal limitations. By encouraging inclusivity and celebrating those who courageously challenge norms, Infinix aims to inspire a generation that dares to forge their own path.

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Mumbai: Cheil India released a campaign that demonstrates the awesome new Galaxy A14 5G and the affordability quotient. The latest addition to the popular Galaxy A series is aimed at offering a complete package of the latest Galaxy innovations at an affordable price, making awesome technology accessible to everyone.

With the new campaign, Samsung India’s objective is to create buzz around the awesome Galaxy A14 5G and the even more awesome affordable offers. The new campaign for Galaxy A14 5G embodies the message that ‘Awesome is for everyone’. Conceptualised by Cheil India, the campaign builds on the insight that in times when even simple joys can pinch the pocket, Galaxy A14 5G comes with awesome features and that too, at just Rs 44 a day.

“At Samsung, we believe in making meaningful innovations accessible to a larger audience. As India embarks on the 5G revolution, Galaxy A14 5G has been designed to be at the forefront of this revolution by offering a holistic 5G experience. Galaxy A14 5G is the most widely distributed 5G models. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone”, said Samsung India senior director of mobile business, Aditya Babbar.

The campaign features two category films with a distinctive plot and a huge dash of humour to add to the memorability. The films have also been released in vernacular languages for universal appeal, and connect with Gen Z consumers of India. The pre-buzz phase was amplified with snackable teaser videos engaging the young audience, and highlighting the unbelievable offer.

The narrative intends to drive different consumer conversations with the same takeaway – Awesome is for everyone at just Rs 44 a day.

Talking about the campaign, Cheil India CCO Vikash Chemjong said, “Most people know about the awesome features of our Galaxy A Series. All we had to do was remind them that they could now get Galaxy A14 5G for just INR 44!”

“This entire campaign is crafted for Gen Z consumers in India who are tech savvy and value conscious. Awesome for everyone resonates with this cohort and we have explored all marketing levers in this campaign to strike a chord with them,” said Samsung head of business at Cheil India, Srijab Malik.

Mumbai: For over two decades, BACARDÍ India has been synonymous with culture and has remained dedicated to making moments matter for consumers in India. Capturing the pulse of today’s generation, BACARDÍ MIX’R today launched its first-ever localised campaign for young Indian audiences –  ‘#ItsAMood’.

Consumers in India are constantly evolving and increasingly seeking engaging experiences that resonate with them. With India as one the top five markets for Bacardi globally, the company continues to remain agile through product innovations like BACARDÍ MIX’R for new-age discerning consumers, strengthening its  position as one of the largest and most beloved brands in India.

Commenting on the launch of #ItsAMood, BACARDÍ, brand lead-India & SEA Sameeksha Uniyal said, “At BACARDÍ, our consumers are at the heart and soul of everything we do. Encouraging consumers to do what moves them, we are extremely excited to launch our first-ever campaign #ItsAMood, produced in India, for India. Over the past two decades global insights and platforms have guided our efforts and have helped lay a strong foundation for our journey in India. But as our consumers evolve, we have shifted our strategy towards a more localised approach, with an aim to unlock a new world of BACARDÍ MIX’R in a relatable way.

Built on the insight that today’s generation is celebrating uniquely and owning each moment be it big or small, the campaign leaves consumers with a message that be it emotionally, physically or mentally- ‘If it moves you, ItsAMood’. As we launch #ItsAMood across platforms and channels and amplify it with our existing IPs such as BACARDÍ NH7 Weekender and CASA BACARDÍ as well as new experientials, we hope to evolve this campaign idea for the brand into a space that celebrates creativity, community, and culture with something for everyone.”

The #ItsAMood campaign kicks-off with a brand film that exudes the feeling of liberation and captures how today’s generation socialises and makes connections differently. Set to the tunes of latin-classic ‘Magalenha’ blended with Bansuri undertones, the film features youngsters in their element united by a shared love for travel, music, food, dance – and everything aesthetic. From vibing till sunrise on the sandy beaches, to doing a happy dance when the street food is bussin’, the campaign captures the essence of ‘If it moves you, it’s a mood’, resonating with the audience on a deep emotional level.

Sharing the vision behind the campaign, Virtue Worldwide ECD Ciaran Bonass said, “At VIRTUE (the agency by vice) we have always championed diversity and self expression. We also recognize the next generation’s idea of having fun is changing. It’s a Mood perfectly celebrates the everyday moods worth celebrating and promotes the joys and different ways of being our true self. Judgment free. At the heart of the campaign is an invitation to let go and be yourself. A powerful message for India’s youth of today in feeling the power of individualism.”

With an aim to connect with the new generation through the platforms they love, BACARDÍ MIX’R is adopting a 360-degree fully integrated approach to roll out its new India positioning across Digital, Social, Cinema, TV and Experentials. To watch the full film for the #ItsAMood campaign by BACARDÍ MIX’R.

Mumbai: India’s leading conglomerate Godrej Group has announced the launch of its thought-provoking Father’s Day campaign – #PerfectForDadRecipe – with a heart-warming recipe that pays an ode to Fathers across the world. #PerfectForDadRecipe celebrates the inclusivity in new-age parenting while highlighting a father’s invaluable contributions in the kitchen, breaking biases, and challenging stereotypes associated with parenting roles. With the integration of Godrej products, the campaign showcases an exclusive Father’s Day dish, ‘The Misunderstood DadPlatter’.

Emphasising that fathers are just as capable as mothers with regards to household chores and parenting responsibilities, #PerfectforDadRecipe urges consumers to look beyond traditional gender roles through an emotional and inspiring campaign. Conceptualised and executed by the Godrej Group’s corporate brand and communications team along with Creativeland Asia, #PerfectforDadRecipe aims to address the often overlooked role of fathers in nurturing their children and creating a loving home environment. The campaign showcases a father preparing a dish along with Godrej products and a whole lot of emotion and societal sentiment that often dictate the role of a father.

Speaking on launching a thought-provoking campaign, Godrej Group executive director and chief brand officer Tanya Dubash said, “We believe that it’s time to break free from stereotypes that confine parenting roles. Our #PerfectforDadRecipe campaign showcases the realities of today’s fathers, the incredible dedication towards their kids and families, and the duties they take up at home, beyond being breadwinners. We hope to inspire our consumers and encourage them to embrace a more inclusive definition of parenting, where gender does not dictate capabilities or passion.”

“After our #PerfectForMom Recipes campaign that sought to shut biases against working mothers on Mother’s Day, we wanted to continue the same trend for Father’s Day. It turns out that dads face societal biases too, and #PerfectforDadRecipe on Father’s Day seemed like the perfect campaign idea”, added Creativeland Asia co-founder and creative vice-chairman Anu Joseph.

Godrej Group’s #PerfectForDadRecipe campaign is live on digital and social media platforms.

Mumbai: Tata Tigor is excited to announce the launch of a heartwarming campaign in celebration of Father’s Day. Titled “The Special First Drive,” this campaign beautifully captures the essence of fatherhood while highlighting the comfort and safety features that define the Tata Tigor sedan.

The campaign has been executed and conceptualised by FCB Ulka.

Fathers are the guiding stars in our lives, leading us on a journey of love, support, and inspiration. The campaign’s latest film showcases the tender moments of the first drive, where a father takes the newly born child home. The first drive becomes a powerful symbol of the life a father envisions for his child – one filled with safety, comfort, and luxury.

The core objective of this campaign is to reinforce the core values of safety and security which resonate deeply with fathers and the Tata Tigor sedan alike. As one of India’s safest automotive brand’s, Tata Motors has always prioritised the safety and well-being of its customers. The Tata Tigor, often hailed as the “Sedan of the Stars,” perfectly combines style, performance, and advanced safety features to deliver a smooth and secure driving experience.

Commenting on the campaign, FCB Ulka CEO Kulvinder Ahluwalia said, “We are proud to launch the ‘Special First Drive’ campaign for Father’s Day, capturing the essence of fatherhood and bringing alive the reassurance and safety of the Tata Tigor sedan. Fathers are our guiding stars, and this campaign portrays the elation and responsibility of a new father and the very special moments of the first drive, symbolizing a father’s desire for a safe and luxurious life for their child. The Tata Tigor, backed by Tata Motors’ trust, represents peace of mind and assurance on this very special first journey.

Mumbai: India Ltd. has aimed to change the perception about wires and home safety, with its latest TVC advocating the use of Polycab Green Wire.

The ‘Extra Safe Wire means Extra Safe Dreams’ campaign by Polycab has continued to build upon the success of its previous campaign launched in October last year, illustrating the brand’s commitment in helping a safer future with their solutions. With its latest TVC, the company has taken a step forward in emphasizing that wires are not just an electrical solution but a very vital component of every household that can ensure our safety today and for generations to come. The TVC, conceptualized by Ogilvy, takes a slice of life and through a simple story depicts the importance of safe wire in our lives. By encouraging consumers to dream big while prioritizing safety, this new TVC seamlessly carries forward the brand’s mission to educate and inspire modern-day consumers about the extended value proposition of wires and cables.

Polycab Greenwire Nursery

The film revolves around a pregnant woman, her husband and an electrician who are setting up their nursery in anticipation of the child. While the to-be mother is worrying about the child, the husband is seen calmly working along with the electrician to fix the nursery’s wiring. The wife playfully complains about his lack of input regarding their baby’s future, to which the husband smiles and illuminates the room, hinting at how he was busy securing the future of their child.  He finds the most charming way to reassure her, making her believe that the child’s future is not just safe but magical too. The TVC comes to an end with the appearance of Polycab’s Green Wires alongside a voice over, emphasizing their extra safety and urging viewers to safeguard their loved ones’ dreams.

Polycab India Ltd. CMO Nilesh Malani commented, “Polycab India is an unmatched leader in the wires and cables segment and has attained wide acclamation all these years. We understand that wires often go unnoticed despite being the backbone of every electrical system. It’s a low involvement category, but a crucial one. That’s why this campaign, crafted in collaboration with Ogilvy, attempts to strike an emotional chord. New parents are always concerned about their child’s future, and through this campaign, we aim to connect with our audience on a profound level, highlighting the significance of Polycab’s Green Wire in ensuring a safe and secure environment for their precious little ones.  Polycab Green Wire comes with 5-in-1 Green shield technology, delivers fire safety, energy efficiency, is ecofriendly and also offers shock protection. We strive to ensure that Polycab Green Wire upholds our commitment to maintaining a strong connection with our valued customers.”

Ogilvy India CCO Sukeh Nayak said, “Through this campaign, we delve into the realm of dreams, showcasing the limitless possibilities they hold. Polycab’s extra safe green wires play a vital role in shaping these dreams, effortlessly connecting and empowering us. The simple narrative touches an emotional chord with the consumers and demands their attention to pay heed to the wiring they use at home.”

Polycab’s Extra safe wires mean extra safe dreams film will telecast across news channels along with Polycab India’s social media handles.