Category: Ad Campaigns

Mumbai: Blissclub, a homegrown activewear brand for women, is thrilled to announce the launch of its groundbreaking brand campaign, introducing the 100-Day Buy and Try Policy. This initiative aims to redefine customer experience by offering a risk-free opportunity to try its activewear products for an extended period of time.

Research indicates that women find even the most expensive activewear starts to fade, lose shape and wear out after vigorous activity and multiple washes. To counter this problem, Blissclub has spent years engineering super technical activewear products that are insanely durable and look, feel & fit the same year after year. The newly introduced 100-Day Buy and Try Policy allows customers to purchase best-selling Blissclub products and try them for a full 100 days, without the pressure of commitment.

Blissclub’s 100-Day Buy and Try Policy is simple and hassle-free. If, within 100 days of purchase, a customer is not fully satisfied with their product, they can return it for a full refund. “We believe in the power of our products, and this policy demonstrates our commitment to customer satisfaction and confidence in our brand,” said Blissclub founder & CEO Minu Margeret.

The campaign that went live on 22 June consists of a film showcasing the journey of a woman who’s constantly tempted to shop via sales, but is unable to because her Blissclub leggings look as good as new despite her best efforts to ruin them. On social media, the brand took to showing all the damages the policy does not cover, via hilarious films that show Blissclub products being microwaved, shredded and more.

Mumbai: The gaming and entertainment hub Smaaash (Fun Gateway Arena Pvt Ltd), which has locations in more than 20 cities, recently launched a digital brand campaign that aims to redefine what it means to have fun and to be entertained. Smaaash, which just expanded into Udyogvihar, uses cutting-edge gaming and sports simulation technologies to provide a range of activities, including thrilling virtual reality games, captivating twilight bowling, outstanding cricket simulation, and an astonishing array of arcade games.

The new advertising campaign aims to provide a fully immersive experience that blends the best aspects of arcade games, virtual reality, intense bowling, and an absolutely breathtaking backdrop. Smaaash touts itself as the top location for gamers of all ages. The company promises to transform the gaming experience by providing guests with an entertaining and engaging journey unlike any other. It features state-of-the-art amenities and a variety of activities.

SMAAASH CMO  Avanish Agarwal said, “This would not have been feasible if we had not positioned our brand in the manner in which we did. Throughout our journey, we have encountered a lot of love and acceptance from our audience. In order to ensure that consumers are aware of how much time and money they are spending, we believe it is crucial for us as a responsible brand to frequently emphasise the importance of responsible gaming. This new campaign is another step in further solidifying our brand’s message and how we’re revolutionising the gaming industry for today’s new generation of millennials”.

Smaaash continuously redefines the field of sports entertainment while promoting extraordinary client engagement through steady evolution. Smaaash has established itself as a prominent force in India’s entertainment sector thanks to its ubiquitous presence in both major cities and small towns.  SMAAASH creates an unparalleled, immersive, and cutting-edge social experience for families, friends, and kids by fusing sports, virtual reality, music, and food. 

Mumbai: Nykaa Cosmetics has unveiled their latest ad film, showcasing the highly anticipated launch of the Matte To Last Pore Minimising Foundation. Recognising the power of visual storytelling, Nykaa created an experience that would resonate with their target audience with an ad film titled “Matte To Last, Made For You”, which beautifully captures the spirit of Indian youth, showcasing their vibrancy, confidence, and unapologetic way of being. The film brings alive this game-changing product, which eliminates the need for powder and primer, delivering a seamless and effortless application for an unparalleled makeup experience.

Conceptualised and created by Green Chutney Films, the ad opens with striking close-ups of women, their faces bathed in sunlight as they navigate the bustling streets of Mumbai. In an instant, a profound connection is forged with the audience, drawing them into the unfolding narrative. As the product takes center stage, the women in the film burst into a state of pure joy while they exemplify their personal style. The fusion of energetic and catchy music, blending Western and Indian beats, infuses the scene with a captivating vibe that lingers long after the film concludes. The streets come alive with a riot of vivid, pop colors, providing the perfect canvas for this stylish and groovy experience. It is within this captivating environment that the ad film showcases the brand’s unwavering commitment to delivering innovative beauty solutions tailored to the discerning needs and preferences of Indian consumers.

Nykaa Brands executive VP Vishal Gupta said, “At Nykaa Cosmetics, we believe in the power of beauty to inspire. Our latest ad film for the Matte To Last Foundation is a testament to that philosophy. It captures the essence of Indian youth – their energy, confidence, and unapologetic spirit – in a non-preachy and authentic way. With 15 shades especially curated for Indian skin tones, we celebrate the beauty of diversity and empower every individual to find their perfect match.”

Green Chutney Films CEO Rahul Tejwani added, “At Green Chutney Films, we are always seeking interesting and innovative ways to capture the voice and aspirations of Indian youth. Working with an Indian brand like Nykaa gave us the opportunity to do just that. By working on the concept, music, style, and visual language of the campaign for Nykaa, we were able to capture the bold essence of the brand and specifically what Matte to Last Foundation represents in a fun and vibrant way.”

The Matte to last Pore Minimizing Foundation is a 12 hour long-lasting formula that ensures a radiant finish that withstands the test of time. Its standout feature lies in its remarkable ability to minimize pores within a mere 15 minutes, thanks to the inclusion of the remarkable 2% Sebustop ingredient. It is also enriched with Vitamin E that nourishes and hydrates the skin, leaving it looking healthy and radiant. The foundation range is completely vegan, dermatologically tested, paraben-free, and not tested on animals. With 15 meticulously crafted shades that complement diverse Indian skin tones, this foundation guarantees a flawless match, redefining beauty standards and providing a long-lasting complexion.

Nykaa Matte to Last Pore Minimizing Foundation will be available on Nykaa.com and in Nykaa stores across India and is priced at Rs 849/- only. 

 

 

 

 

 

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Mumbai: Delivering on its promise of making access to OTT content and its discovery easy, Tata Play Binge, has now become the nation’s biggest OTT aggregator platform with 27 apps. With Tata Play Binge, subscribers get entry into all their favourite content, across screens- mobile, desktop, tablet or TV, with one subscription, one search and one app! 

With no pre-requisite of needing a DTH subscription, Tata Play Binge offers unlimited access to 27 popular national, regional and international apps in 13 languages. These include Disney+Hotstar, ZEE5, SonyLIV, Jio Cinema, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Voot Kids, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, Koode, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, along with Gaming. Enabling entertainment for the whole family, up to four viewers can simultaneously access the platform’s extensive library using a single subscription. 

Sharing the brand’s new milestone, Tata Play MD & CEO Harit Nagpal said, “Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT. With Binge, you pay only once for the family’s consumption of content from 22 apps for Rs 249 per month and 27 apps for Rs 349 per month and access all the content from these apps on one app, arranged as per your language and genre preference.” 

To amplify the new offerings, Tata Play Binge has rolled out an extensive campaign called Bachcha Bachcha Janta Hai, featuring Saif Ali Khan & Kareena Kapoor Khan in relatable, slice-of-life characters talking about the essence of the offering – which is, having access to all the content from 27 OTT apps covering movies, shows, news, games and more, under one unified platform- making entertainment consumption easy and simple.

Sharing her experience working with the brand Kareena Kapoor Khan said, “It is incredible to see Tata Play Binge changing the game when it comes to OTT viewing. This marks a new dawn for entertainment streaming!” While Saif Ali Khan added saying, “Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge’s journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be.”

Allowing multiple family members to stream content at the same time, Tata Play Binge eliminates the hassle of having to remember passwords of multiple apps and their monthly payments. It also saves customers from hopping from one app to another in search of what to watch, as various content genres in multiple languages from all apps are presented on one screen for better sampling and discovery- all this through a single subscription. 

Tata Play Binge’s super-aggregation service allows subscribers to benefit from features like voice search and personalised recommendations, giving easy accessibility to the massive catalogue of regional and international content from all 27 apps, for the ultimate customised viewing experience on their screen of choice.

Tata Play Binge aims to make content-watching simple, personalised, and affordable for the Indian viewers. In addition to being available as a downloadable app on Smartphones, Tablets, Smart TVs, Desktops, and Laptops, viewers can also Binge watch content on their TVs either through connected devices- Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick or by just downloading the Tata Play Binge app on their Smart TVs.

Mumbai: In the final Awards Show of the week at the Cannes Lions International Festival of Creativity, the following Lions were awarded: Film, Glass: The Lion for Change, Sustainable Development Goals and The Dan Wieden Titanium Lions. 

Special Awards were also announced, and after a strong performance by Apple across the Lions in 2023, the brand won its first Creative Brand of the Year award, a title held by Burger King for three consecutive years. DDB Worldwide won its first Network of the Year award, and Argentina took its first-ever Agency of the Year spot, won by GUT, Buenos Aires. 

LIONS Chairman Philip Thomas said, “The body of Lion-winning work that emerged from the Jury rooms points the way forward, and demonstrates the power of the industry to drive change, build businesses and shape society. Congratulations to all those who entered, who made the shortlists, and who won a Lion at the Festival’s 70th edition to set the creative benchmark on the global stage.”

 In the Film Lions, celebrating the creativity of the moving image, 1867 entries were received and 49 Lions awarded: six Gold, 16 Silver and 25 Bronze, and the Jury chose to award two Grands Prix: ‘Relax, it’s ‌iPhone‌ – R.I.P. Leon’, for Apple, by Apple, Cupertino, USA; and ‘The Last Photo’, for ITV X CALM, by adam&eveDDB, London, United Kingdom. 

Film Lions jury president, & Le Pub Global CEO, Publicis Worldwide global chief creative officer, Publicis Groupe Italy & Publicis Worldwide Global chief creative officer Bruno Bertelli said, “The first Grand Prix is awarded to the best piece of work in the TV/Cinema section. This winner is a 30-second advertisement that stands out for its sharpness, focused approach, and clever twist. In this case, we aimed to acknowledge simplicity and high-quality crafting. The second Grand Prix, awarded in the sections that cover online films and other formats, is an incredibly bold idea that required overcoming numerous challenges to execute. Despite this, it remains a straightforward piece of work.” 

Glass: The Lion for Change, which honours culture-shifting creativity, received 184 entries and seven Lions were awarded:  one Gold, two Silver and three Bronze and the Grand Prix went to ‘Knock Knock’, for the Korean National Police Agency, by Cheil Worldwide, Seoul, South Korea. Inspired by Morse code, the work offers a solution that allows victims of domestic violence to alert the police without saying a word. After dialling 112, they simply tap any number twice, and a link is sent to them.

The Sustainable Development Goals Lions, which celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world, received 691 entries. The Jury awarded 21 Lions: two Gold, eight Silver and 10 Bronze and the Grand Prix went to ‘Where To Settle’, for Mastercard, by McCann Poland, a platform that enables Ukrainian refugees to check the cost of living and income opportunities in selected cities and towns in Poland. 

In The Dan Wieden Titanium Lions, honouring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry, 176 entries were received and the Jury chose to award three Titanium Lions, and the Grand Prix went to ‘The First Digital Nation’, for The Government Of Tuvalu, by The Monkeys, Part of Accenture Song, Sydney, Australia. 

Titanium Lions jury president, & Accenture Song Global CEO David Droga said, “How does a nation that is sinking keep its borders, sovereignty and rights? How does its people keep its culture, heritage and identity? By completely reorienting the rules and laws of what it is to be recognized as a nation on the global stage. This is far more than a creative or tech idea. It’s not even about a disposable execution. It is about recognition, policy, and safeguarding GDP. It is also about creating new precedents for dozens of other countries facing a similar future. This work was the highest scored entry from day one of the prejudging, to the very last vote on the Grand Prix on the final day. It is an idea that needed to happen and should live on far beyond any of us.”

The Cannes Lions Grand Prix for Good recognises and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large. The Jury chose to award this year’s Grand Prix for Good to ‘Anne De Gaulle’, For Fondation Anne De Gaulle Association, by Havas Paris, France. 

The Lions Awards sit within nine Tracks, which were all announced throughout the week: Classic Track, Craft Track, Engagement Track | In partnership with LinkedIn, Entertainment Track | In partnership with ESL FACEIT Group, Experience Track, Good Track, Health Track, Strategy Track | In partnership with Bain & Company, Titanium Track. 

During the final Awards Show, Anheuser-Busch InBev (AB InBev) was awarded as Creative Marketer of the Year; Wieden+Kennedy chief creative officer Susan Hoffman was honoured with the Lion of St. Mark; and the Cannes LionHeart was accepted by EMEA Patagonia marketing director Tyler LaMotte on behalf of founder of Patagonia, Yvon Chouinard. The inaugural Creative Maker of the Year award was presented to legendary filmmaker, screenwriter, actor and producer, Spike Lee.

The following Special Awards were also announced:

Creative Company of the Year

• Omnicom
• WPP
• Interpublic Group 

Network of the Year

• DDB Worldwide
• Ogilvy
• BBDO Worldwide

Independent Network of the Year

• GUT
• Wieden+Kennedy
• Rethink

Agency of the Year

• GUT, Buenos Aires, Argentina
• Publicis Conseil, Paris, France
• adam&eveDDB, London, United Kingdom

Independent Agency of the Year

• GUT, Buenos Aires, Argentina
• Rethink, Toronto, Canada
• Wieden+Kennedy, Portland, USA

Palme d’Or

• Somesuch, USA
• SMUGGLER, United Kingdom
• Biscuit Filmworks, USA
• Spoon., Japan
• Rebolucion, Mexico

Creative Brand of the Year

• Apple
• Dove
• Heineken

Agency of the Year by Track

Agency of the Year – Classic

• adam&eveDDB, London, United Kingdom

Agency of the Year – Craft

• Dentsu Inc., Tokyo, Japan

Agency of the Year – Engagement

• GUT, Buenos Aires, Argentina

Agency of the Year – Entertainment

• Wieden+Kennedy, Portland, USA

Agency of the Year – Experience

• GUT, Buenos Aires, Argentina

Agency of the Year – Good

• McCann Poland, Warsaw, Poland

Agency of the Year – Strategy

• Ogilvy, Mumbai, India

Independent Agency of the Year by track

Independent Agency of the Year – Classic

• Rethink, Toronto, Canada

Independent Agency of the Year – Craft

• pgLang, Los Angeles, USA

Independent Agency of the Year – Engagement

• GUT, Buenos Aires,  Argentina

Independent Agency of the Year – Entertainment

• Wieden+Kennedy, Portland, USA

Independent Agency of the Year – Experience

• GUT, Buenos Aires, Argentina

Independent Agency of the Year – Good

• Howatson+Company, Sydney, Australia

Independent Agency of the Year – Strategy

• Special, Auckland, New Zealand

Mumbai: Bank of Baroda (Bank), one of India’s leading public sector banks, announced the release of its latest #bobWorld advertising campaign, which stars the Late Satish Kaushik playing the role of a frustrated director. In the commercial, he is shown shooting an ad film with badminton stars, PV Sindhu and K Srikanth. The two then go on to annoy the director by repeatedly interrupting him as he is giving them their lines and compare it to the Bank’s bob World mobile banking app and the wealth of advantages the app offers such as the ease with which it is open a digital savings account, apply for loans digitally, invest, pay bills & recharge etc. 

Bank of Baroda deputy general manager – of marketing & branding,  Shri V G Senthilkumar said, “bobWorld gives its 30 million customers a simple, seamless and feature-rich user experience to execute over 300 services round-the-clock at their convenience without having to take the trouble of visiting the branch. From opening a B3 Digital Only Savings Account to applying for instant digital loans, investing, paying bills, recharge and shopping, bob World is truly a one-stop destination for all our customers’ banking, financial and lifestyle needs. To add to that, the app is available in 13 languages, giving our customers the flexibility to transact with the Bank in their preferred language”.

“We were also privileged to work with late Shri Satish Kaushik, a brilliant actor, producer and our favourite “frustrated director”. His legacy will continue to live in our hearts forever,” added Shri Senthilkumar. 

The 60-second campaign is developed by M/s Auburn Digital Solution Pvt. Ltd. It will be played on social media and across theatres in India. 

Mumbai: On the concluding day of Cannes Lions 2023, India garnered two more metals. Leo Burnett and FCB Interface grabbed a silver and bronze Lion, respectively – the wins came in the Sustainable Development Goals Lions category.

Leo Burnett won the silver Lion for The Biochalar Project by Lay’s. FCB Interface (along with FCB Brazil) won the bronze for TR for Teacher – Navneet.

With the addition of these two, the final metal tally for India stands at 25 this year.

On 23 June, the international festival for creativity announced the winners for the categories of Sustainable Development Goals Lions, Films Lions, Glass Lions: The Lion for Change, Titanium Lions, and Grand Prix for Good. 

Even though India could not reap as many as 47 (its last year’s count) or more metals this year at the fest, it surely put up a good show!

Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has strengthened its position as a trusted e-commerce destination for millions of consumers across the country with its latest promise of ‘Har need ke liye best deals’. This message has been brought to life in its latest campaign featuring Archana Puran Singh and Jackie Shroff, two of India’s most prominent faces in comedy and Bollywood, in a set of two ad films. Together, they communicate Flipkart’s commitment to empowering every Indian’s shopping dream by delivering value through innovation in technology and commerce.

The first film features Shroff and a man excitedly dancing to the campaign’s catchy jingle. We discover the reason behind the man’s unparalleled happiness is his shopping experience on Flipkart, where he grabbed the best deals on multiple categories – from mobiles, to shoes and earphones. This makes him so happy that he dances with joy! His dance impresses Shroff and they dance to the jingle together while recounting ‘Shopping karni hai toh pehle Flipkart karo’. The second film opens with a woman and Singh laughing hysterically. The reason behind the woman’s laughter is discovering the best deals on Flipkart across a range of products – from a mixer grinder to designer sarees, cookware, bedsheets televisions – everything that she needs! The woman’s reaction impresses the queen of laughter herself, Singh, who joins the laughter fest, when she discovers that shopping on Flipkart is the secret behind the joyful moment. The ad film closes with ‘Har need ke liye best deals, shopping karni hai toh pehle Flipkart karo’. From both these films, one message is absolutely clear – Flipkart is the chosen destination for any shopping need!

Speaking about the new campaign, Flipkart VP Dushyanth Jayanty said, “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”

Leo Burnett group executive creative director Mayuresh Dubhashi said, “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”

Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics. 

Mumbai: Mamaearth haslaunched its latest integrated marketing campaign for their Onion Shampoo, featuring Sharmila Tagore and brand ambassador, Sara Ali Khan. Mamaearth pioneered the modern-day solution to the  traditional home remedy of using onion juice on hair to reduce hair fall, and ever since the launch the  product has been the choicest of all onion options available for hair in the market. In fact, Mamaearth Onion Shampoo has been identified asthe No. 1* Onion Shampoo in India as per Kantar World Panel India Report.  

Bringing together the grandmother- daughter duo, Tagore and Khan, the campaign  centers around a slice of life moment between the two, where a worried Sara goes to her badi amma,  Tagore, seeking solutions for her hair fall. Addressing her concern, Tagore says that when someone has strong roots, they don’t fear falling, connoting strong hair with strong roots. The film then moves to highlighting that India’s number one onion shampoo is renowned for strengthening hair and reducing hair fall by 90% and positioning Mamaearth Onion Shampoo as an easier and effective method to fortify hair roots and combat hair fall. This simple yet powerful film effectively represents the brand’s philosophy and product proposition centered around the intrinsic goodness it provides.

Regarding the campaign, Mamaearth co-founder & CIO Ghazal Alagh said, “Onion has been the  most sought-after home remedy to tackle hair fall and at Mamaearth, try to provide these home remedies  in hassle-free, easy, ready-to-use formats. Through our recent research, it has been established that the  Mamaearth Onion Shampoo is India’s number 1 onion shampoo as per consumers. Since this was a  traditional recipe in a modern format, Sharmila Tagore and Sara Ali Khan were the best pair to help  communicate this message. We hope the consumers resonate with this message and choose the No. 1  onion shampoo with Mamaearth.”  

“As an actor, I’ve had the privilege to work with some remarkable artists from around the world, but  nothing compares to the joy of working alongside my badi amma. The opportunity to share the screen  with her was truly enchanting, and when I was informed that Mamaearth wanted us to feature in their  campaign for the No. 1 Onion Shampoo in India, I was thrilled as this has been a remedy, both, my mother  and grandmother have been recommending for years to maintain healthy and strong hair. ” said Khan.

Tagore said, – “I have come back to the screen after a long break and working with my grand daughter was an opportunity I would not have missed.”

Havas Worldwide India CCO Anupama Ramaswamy said, “ To reach out to young  women who are suffering from of hair-fall, we decided to go to the root of the problem – quite literally!  This led us to conceive a powerful and meaningful visual representation: the transformation of an onion’s  core into a resilient hair follicle, enveloped by layers of protection. As far as the story is concerned, it  revolves around a young girl seeking solace in her grandmother’s timeless wisdom. For there is an  undeniable truth in the depths of experience gained over a lifetime – it seldom disappoints.”

The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth.  

Mamaearth is a brand built on the principles of Honesty, Natural, and Safety, and it believes that goodness  starts with the small things that each of us can do daily! The brand continues to live up to its promise of  using the best of nature, with no toxins and no harmful chemicals, while being cruelty-free and plastic positive.