Category: Ad Campaigns

Mumbai: Meesho has announced the launch of its star-studded campaign, positioning itself as the ultimate destination for ‘Sahi Quality at Sahi Price’. This campaign seeks to showcase how Meesho is able to deliver good quality at delightful prices while encouraging customers to experience the genuine value provided by the e-commerce platform. 

At the heart of the campaign lies a captivating visual narrative featuring celebrities such as Deepika Padukone, Ranveer Singh, Ram Charan, and Trisha. Each of the celebrities have a pan-India fan following and are at the top of their craft and careers. The campaign aims to position Meesho as India’s biggest marketplace where you can access a wide range of quality products at affordable prices. The cinematic advertisements feature the ‘product’ as the hero with the characters expressing their wonder and curiosity at their price and quality. Through these films, Meesho aims to establish how the e-commerce platform is able to offer these attractive prices through the company’s industry first initiative of zero commission. Meesho’s zero commission model helps sellers provide lowest prices on the platform, since they can keep 100% of the profit.

As part of the pre-launch extravaganza, the brand unveiled a tantalising teaser for the campaign to create intrigue and speculation. The teaser was revealed through an Instagram page called ‘Show Me The Secret’, with ‘Show Me’ being an anagram for ‘Meesho’. The notion that Padukone, Singh, Charan and Trisha could be starring in a crime thriller had fans giddy with anticipation and sent media outlets into a frenzy. Popular Indian paparazzi such as Viral Bhayani and Manav Manglani along with captivated audiences on social media created a tremendous buzz, accumulating an impressive reach of 100 million within three days across social media platforms. Further, #ShowMeTheSecret was a trending topic on Twitter, ranking at number one for over five hours before the launch of the campaign. 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Meesho @meeshoapp (@meeshoapp)

 

Meesho chief growth officer Megha Agarwal said, “Our campaign, ‘Sahi Quality, Sahi Price’, stands as a testament to the brand’s profound understanding of consumer perception. In the pursuit of value and quality, consumers often pay a higher price. By challenging these ingrained notions, our platform redefines affordability without compromising on quality and upholds the desired standard of excellence. By engaging with renown celebrities and strategically leveraging humour, we want to create a lasting impression in the minds of our users.” 

This campaign will be amplified through television, OTT platforms, cinema halls and social media platforms. With a total of 4 films, each advertisement is shot in Hindi, Tamil and Telugu which will be further amplified in regional languages such as Kannada, Malayalam, Bengali, Marathi. The campaign is largely focused on building confidence among potential customers. It cleverly does this by showcasing the positive experiences of customers who have already embraced Meesho. Their testimonials demonstrate Meesho’s consistent ability to deliver products of outstanding quality at remarkably affordable prices.

Through this campaign, Meesho aims to break the association between good quality and high prices. By providing customers with unparalleled access to a vast selection of superior products at affordable prices, Meesho sets a new standard for online shopping in India.

Mumbai: Ahead of Prime Day 2023, Amazon India has announced the third edition of its campaign, #AmazonGotMyBack with a brand film to showcase the convenience it offers to customers across India. #AmazonGotMyBack is a campaign that calls for customers’ unique experiences of how Amazon’s reach, combined with on-time and reliable deliveries have helped them in a time of need. Amazon India’s significant investment in strengthening its network has enabled Amazon to deliver customer packages to 100% of the serviceable pin codes in India and have continued to invest in speed with expansion of one day, Same Day and Faster Than Same Day network. 

The campaign focuses on situations where customers needed something urgently or at a remote location and Amazon got their back with its on-time delivery and widespread reach. The campaign film shares the stories of two protagonists – Rajan, a café owner from Manali and Sonia Kotak, a mom influencer who are both Amazon customers. The film simultaneously highlights the real challenges both individuals faced initially and how Amazon got their back when they needed it the most. 

The digital film shows Rajan, owner of Dylan’s Café in Manali, delving upon how he was discouraged by people when he decided to open a café in Manali. Sonia Kotak, a mom influencer who extensively travels with her daughter, Raahat, was asked by people how she would arrange thing that her daughter needs while travelling. The film further shows that while Rajan faced certain challenges for a few years, he was able to source the finest coffee variants and other ingredients for his café, from across the country through Amazon. “Ek pal ke liye laga tha ke life ho jayegi a little off track, lekin fir yaad aaya #AmazonGotMyBack,” says Rajan in the film. Similarly, the film shows how Sonia relied on Amazon to get everything delivered across different locations for Raahat, while travelling together. “Rahi baat Raahat ki zarooraton ki, uske liye Amazon hai na,” added Kotak.

Talking about the third edition of the #AmazonGotMyBack campaign, Karuna Shankar Pande, Director, Amazon Logistics India director Karuna Shankar Pande said, “At Amazon, we constantly strive to make the delivery experience convenient for our customers through our unparalleled reach in the hinterlands of the country with reliable and on-time deliveries. #AmazonGotMyBack campaign gives all of us, especially our associates who work behind the scenes across the operations network, an opportunity to see real and unique experiences of our customers.”

Mumbai: A new campaign by UN Women and industry partners aims to tackle the persistent problem of gender stereotypes in Indian advertising. The #YouDontSeeMe campaign was launched on 6 July in the financial hub Mumbai by the Unstereotype Alliance, a collaborative platform convened by UN Women.

“We fully recognize the power and influence of the advertising industry and the advertisers that shape the industry when it comes to stirring positive social norms change,” said UN Women India Country Representative Susan Ferguson. “UN Women is excited to partner with the Alliance to challenge and advance the ways women are represented.”    

India’s advertising industry faces concerns regarding gender-stereotypical portrayals of men and women. Around 87 per cent of Indian respondents to a recent survey said that women are typically portrayed in traditional roles in their country’s media, and 86 per cent said the same of the portrayal of men.  

The primary objective of #YouDontSeeMe campaign is to shed light on gender portrayals in the media while emphasising the disparity between on-screen and real-life experiences. This campaign aims to use the power of advertising to transmit gender-positive messages across print, digital and out-of-home media. 

The two-month campaign will be rolled out across India, with further launches planned in New Delhi, Chennai, Bangalore, Kolkata, and Hyderabad reaching around 10 million individuals.  

The #YouDontSeeMe campaign was developed by Unstereotype Alliance India Chapter members GREY Agency, with media outreach support from WPP and IPG Mediabrands India through their media agencies, GroupM and Lodestar UM. Lodestar UM, an IPG Mediabrands India network agency, is making a valuable contribution by providing media buying support and collaborating through free media partnerships for the campaign.

WPP India chief culture officer Apoorva Bapna said, “It is imperative that all stakeholders come together to create an ecosystem that promotes gender equality across the board. Unstereotype Alliance in India has made significant progress by bringing together brands, agencies, and policy makers to advance gender equality through empowering business practices and positive messaging.” 

Manisha Kapoor, chief executive and secretary general of the Advertising Standards Council of India (ASCI), stated: “ASCI is a founding ally of UA’s Indian Chapter and has made significant contributions on this subject. Notable contributions include reports such as GenderNext and GenderGains, and guidelines on harmful gender stereotypes. The #YouDontSeeMe campaign is aimed to encourage progressive gender depiction and breaking free from limiting traditional roles.” 

Lodestar UM chief executive Aditi Mishra said, “We are delighted to partner with the #YouDontSeeMe campaign and contribute to its mission of challenging gender stereotypes in advertising. At Lodestar UM, we believe in using the power of media to drive positive change and promote inclusivity. By leveraging our media buying expertise, we aim to create impactful campaigns that resonate with audiences and help reshape perceptions. Together with the Unstereotype Alliance, we are committed to advancing gender equality and fostering a more inclusive media landscape.”

Members of the Unstereotype Alliance in India have conducted insightful studies and market research such as GenderNext study by ASCI, Gender Equality Attitudes Study by Kantar, Gender Portrayals in Advertising report by GDI & UNICEF, which have identified existing gender stereotypes in advertising, and emphasised the need to break free from them. 

Mumbai: Deciml, a new-age spare change investment app for young Indians, announces the unprecedented success of its recent campaign, which has exceeded all expectations and achieved remarkable outcomes. With an innovative approach and content, Deciml has had quite an impact on the market landscape.

The campaign featured Zakir Khan, Suhani Shah, Ranveer Allahbadia, Bhuvan Bam, Varun Thakur, Prafull Billore, Vaibhav Sisinty, Raj Shamani, Dr. Sid Warrier, and Rohit Raj, and aimed to spread awareness about Deciml and the concept of round-up investing. Influencers featured in the campaign are also investors in  the company. Zakir Khan, Suhani Shah, and Varun Thakur are exclusively managed by OML Entertainment Pvt Ltd.

The creative agency that has conceptualized and written the campaign is Bare Bones Collective. Writers include Girish Narayandass, Anuya Jakatdar, and Sainee Raj.

Key highlights of the campaign Include:

·         Unparalleled Growth: The campaign propelled Deciml to extraordinary new heights. During the campaign, Deciml saw 2X growth in activation rates and a 66% decline in user acquisition cost.

·         Industry Recognition: The campaign garnered significant industry recognition, with several industry experts and top voices lauding the story, idea and execution of the campaign, and the concept of Deciml. The campaign garnered a total reach of 12.8 million and an engagement of 1.4 Million over 5 days.

·         Furthermore, each campaign video received a phenomenal response from the audience, with the finale video featuring Bhuvan Bam and Rohit Raj crossing 1 million views within the first 5 hours of posting.

Deciml CEO and founder Satyajeet Kunjeer expressed his gratitude and stated, “I’m deeply appreciative of the efforts put forth by the team, and extremely grateful to the Influesters for being so actively involved despite their tight schedules. The success of this campaign would not have been possible without every associated person going above and beyond. As a team, we’re proud of what we’ve achieved and excited about all the great things to come.”

Bare Bones Collective co-founder Girish Narayandass explained the thinking behind creating the campaign, “Deciml came to us with the brief of crafting a creator-led campaign. When they told us that these creators are already stakeholders in the company, we realised that our communication lay in the product truth itself – an app so good, that you can’t help but become a part of its growth story. And thus, The Influester Campaign was born.”

Looking ahead, Deciml remains committed to working in tandem with industry and user expectations to continue adding value to the ever-evolving investing ecosystem and making it less daunting, and more accessible for young Indians.

Mumbai: India Medtronic Pvt Ltd, a wholly owned subsidiary of Medtronic plc (NYSE: MDT) and Fortis Escorts Heart Institute has launched ‘Reset the Beat’, a nationwide campaign aimed to increase awareness on sudden cardiac arrest (SCA) and cardio pulmonary resuscitation (CPR).

Launched at the Fortis Escorts Heart Institute in New Delhi, the campaign will eventually be accelerated in association with other leading hospitals across India. In the first phase spanning three months, over 1500 people will be trained through 36 CPR workshops across hospitals, railway stations, police department, public markets, schools, colleges etc., in Delhi and Chennai.

The campaign underscores the urgent need to raise awareness on the need for administering timely CPR to save lives during an SCA. A recent study indicates that the survival rate during a sudden cardiac arrest (SCA) stands at 1.05 per cent in India. The survival rates are influenced by factors such as availability of emergency medical services, prompt bystander CPR, and access to defibrillation.

In recent times, we have observed several celebrities losing their life due to SCA. These incidences have brought the health condition to the forefront and made many people take note. The need of the hour is to raise awareness not only on the condition but also on how CPR can help save lives. Spreading awareness about CPR can help give SCA patients a second chance.

Eminent leaders including Fortis Escorts Heart Institute, New Delhi chairman Dr Ashok Seth and Fortis Healthcare Medical Council, Michael Blackwell, vice president and managing director, Medtronic India, Fortis Healthcare Dr Anil Saxena, executive director, Cardiac Pacing & Electrophysiology, Fortis Escorts Hospital, Dr Aparna Jaswal, director, Cardiac Electrophysiology, Fortis Escorts Heart Institute, Govind Sharma, Assistant Commissioner of Police Traffic South East graced the launch event with their presence.

Speaking about the campaign, Medtronic India vice president & managing director Michael Blackwell, said, “Lack of awareness around SCA is a critical factor contributing to the alarming burden of heart diseases and mortality in India. By placing a strong emphasis on CPR education, we have the potential to save thousands of lives through ‘Reset the Beat’. Through the innovative approach of bringing CPR training directly to the heart of our communities, and Medtronic’s mission to alleviate pain, restore health and extend lives, we are eager to empower individuals to become life-savers and make a tangible difference in our society.”

Adding further, Cardiac Pacing & Electrophysiology, Fortis Escorts Hospital executive director Dr Anil Saxena said, “We are delighted to collaborate with Medtronic for the impactful Reset the Beat campaign. At Fortis, we understand the pressing need to raise awareness about sudden cardiac arrest (SCA) and the importance of immediate response in saving lives. Together, we will work tirelessly to enhance survival rates and save countless lives. This collaboration exemplifies our unwavering dedication to improving cardiovascular health and ensuring that communities have the knowledge and tools necessary to act swiftly and confidently in critical situations.”

Cardiac Electrophysiology, Fortis Escorts Heart Institute director Dr Aparna Jaswal said, “SCA is a serious cause of concern and a public health issue in India, particularly because there is less awareness about its symptoms and risk factors. It is imperative to educate people about SCA and the fact that in the absence of immediate resuscitation, it may not be possible to revive the person. Together, we will bring CPR training and life-saving skills directly to the heart of our communities, empowering individuals to make a real difference in cardiac emergencies.”

Adding further, Fortis Escorts Heart Institute zonal director Bidesh Chandra Paul said, “I wholeheartedly commend the ‘Reset the Beat’ campaign launched by Medtronic. This vital initiative will not only raise awareness about sudden cardiac arrests but also empower our communities with life-saving CPR skills. I encourage everyone to actively participate in the workshops and utilize the online resources, as together we can make a tangible difference in improving survival rates and ensuring a safer future for all.”

The Reset the Beat campaign extends beyond physical training sessions for bystanders and medical staff and includes an interactive online platform hosting a rich assortment of resources. These include detailed training modules, enlightening videos, and practical guides, all designed to enhance knowledge of sudden cardiac arrest (SCA) signs and suitable responses. These resources are designed for a wide audience, ranging from healthcare professionals to everyday people looking to improve their emergency response abilities.

Mumbai: While building a home is a dream for many Indians, the home building category is a very low involvement one. People spend a lot of time to choose a home design, or on the interiors, whereas procuring building materials is generally a decision left to the contractor. The science of the category, too, is not easy to understand for the common man. Hence, most purchases are driven by fringe benefits rather than real product benefits.

Tata Tiscon, India’s largest selling TMT rebar brand from the house of Tata Steel, has released a new campaign conceptualized by Wunderman Thompson India to address this concern. Focused on the latest range of 550SD rebars, the 360-degree campaign is built around a set of three TVCs where a friendly, neighbourhood engineer educates the home builders and urges them to make an informed purchase decision. Because, only when one digs a little deeper, does one realize that Tata Tiscon 550SD is a much superior TMT rebar.

Speaking of the campaign Tata Steel chief commercial officer – long products TVS Shenoy says, “Tata Tiscon has always strived to enable our customers to have a joyful home building experience. This campaign attempts to guide our customers in making informed choices as they build their dream homes.”

Tata Tiscon chief of marketing & sales S Karthik Narayanan says, “It is unfair to expect individual homebuilders to have a thorough understanding of technical specifications required for selection of the right rebar. Hence, it is important for us to guide them in a consumer-centric manner without overloading them with industry-specific terminologies”.

Wunderman Thompson India managing partner – East and South Vijay Jacob Parakkal further added, “As the creative and strategy partner for Tata Tiscon right from its inception, our communication approach has mirrored that of a trusted confidant, a source of wisdom, and an invaluable guide for our consumers. Amidst a sea of celebrity-driven promotions saturating our industry, we have recognized that the engineer reigns supreme as the ultimate luminary. Consequently, we have chosen to elevate the engineer to the forefront of our brand, acknowledging their unparalleled technical knowledge and expertise upon which we all rely.”

Wunderman Thompson Kolkata VP & senior executive creative director Arjun Mukherjee commented, “Many brands use scientists and engineers to establish the superiority of their product. We made a twist to this format by making the expert an in-house, and next-door voice of advice. The stories are set in small-town India, with endearing characters that drive home the technical argument, simply.”

Mumbai: For decades, Indian consumers have believed that phenyls are highly effective floor cleaners, however studies indicate that ordinary phenyls kill only 50 per cent of germs on mopping. A joint study conducted by Lizol, India’s leading disinfectant brand, and an independent research agency revealed the presence of numerous bacteria and viruses on household surfaces, which can lead to various diseases and infections. These can be responsible for diseases, such as diarrhoea, and conditions like skin infections, urinary tract infections, acne, eye and bloodstream infections. In response, Lizol launched the #NoMoreHalfTruths social media campaign on May 29, 2023, aimed at debunking the myths surrounding phenyl efficacy and increasing consumer awareness about proper cleaning practices.

The campaign aimed to raise awareness about the limited effectiveness of the commonly used household cleaner, phenyl, in killing germs. It highlighted that ordinary phenyls only eliminate 50 per cent of germ when used for mopping. Additionally, Lizol received recognition for its product’s superior formulation, offering 99.9 per cent germ kill with just one cap, along with 10 times better cleaning compared to three caps of phenyl. #NoMoreHalfTruths gained significant traction on social media, accumulating over 800 million views and generating more than 50 million likes, comments, and shares across various platforms.

Reckitt- South Asia regional marketing director – hygiene Saurabh Jain said, “A recent study revealed that illness-causing germs found in hospitals are also widespread on the floors of Indian households, posing a health risk to families. The #NoMoreHalfTruths campaign aims to educate consumers about these germs in their homes and the inadequacy of ordinary phenyls in eliminating them. The success of this campaign underlines the potential power of digital Indian audiences and our ability to initiate a movement by engaging them. We also want to ensure school kids are protected from the risk of falling ill due to unclean surfaces, thus we have partnered with The Akshaya Patra Foundation, which marks the beginning of a commitment to ensuring overall surface protection with Lizol.”

As part of the campaign, Lizol collaborated with prominent celebrities like Sameera Reddy, Neha Dhupia, and Gurmeet Choudhary to actively engage and inform consumers about the limited effectiveness of phenyls in cleaning surfaces. The campaign aimed to encourage people to join the movement and expose the misconception that phenyls are highly effective in killing germs, when in reality they only eliminate 50 per cent of germs. In line with its commitment to protecting families and promoting a germ-free environment, Lizol also partnered with The Akshaya Patra Foundation to provide cleaning products for kitchen and school floors.

The Akshaya Patra Foundation chief communication & sustainability officer Anant Arora said, ” The Akshaya Patra Foundation strives to empower children with a healthy and wholesome meal to ensure nourishment & better learning experience.  Ensuring children’s health and safety is paramount, and we are proud of our partnership with Lizol, an expert in maintaining global standards of cleanliness and hygiene.  Together, we are creating a brighter, healthier tomorrow for the children we serve.”

View this post on Instagram

A post shared by Sameera Reddy (@reddysameera)

View this post on Instagram

A post shared by Sameera Reddy (@reddysameera)

View this post on Instagram

A post shared by Gurmeet Choudhary (@guruchoudhary)

Mumbai: Mondays are hard, but Tuesdays are better, all because of the observance of “Taco Tuesday.” Taco Bell’s most iconic, classic menu item that led to its widespread success – the Crunchy Taco – is set on making a name for itself globally. The classic and craveable menu item is one of the brand’s consistently represented food items on Taco Bell menu boards around the world. Now, Taco Bell spreading awareness of the “Taco Tuesday” ritual that is celebrated in the U.S. to the world, with the help of global icon LeBron James.

“We’re thrilled to help introduce the cultural phenomenon of Taco Tuesday, giving fans around world the opportunity to come together and celebrate the best day of the week in their own unique way,” said Taco Bell’s chief global brand & strategy officer, Sean Tresvant. “LeBron James has been a passionate ‘Taco Tuesday’ fan, and we couldn’t be more grateful to have his support in rallying even more taco lovers around the globe.”

The four-time champion, MVP and, most importantly, longtime “Taco Tuesday” enthusiast is committed to spreading the word about Taco Tuesday far and wide, so everyone can celebrate the best day of the week.

“‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody,” says LeBron James. “‘Taco Tuesdays’ create opportunities that bring people together in so many ways. It’s a celebration for everyone.”

Driving brand love, Taco Bell India brand ambassador Hardik Pandya will also continue to celebrate and spread excitement around the ultimate day of the week.

In India, Taco Bell will be rejoicing in the delight of Taco Tuesday with a super exciting offer. To celebrate, fans can expect to avail any two tacos, crunchy or soft, at just Rs 129 on Tuesdays, starting 4 July, 2023. The offer will be available across all Taco Bell restaurants and on delivery through app and aggregators.

The Crunchy Taco has earned its fame as a crowd favorite. Experience the irresistible allure of Taco Bell’s renowned Crunchy Taco, available in two delectable variants: veg and non-veg. Our veg variant is meticulously crafted with pinto beans and accompanied by our zesty ranch sauce. Meanwhile, our non-veg variant boasts the mouthwatering allure of Mexican chicken, perfectly complemented by the same tantalizing zesty ranch sauce. Whether you choose our famous vegetarian Taco or indulge in the savory delights of our non-vegetarian offering, Taco Bell invites you to embrace the unparalleled crunch and undeniable deliciousness that our Tacos are celebrated for. So let go of those Monday blues because when Tuesday arrives, it’s Taco Tuesday—a perfect day to savor the unmatched joy and flavors of our Crunchy Tacos.

Burman Hospitality Private Ltd. director Gaurav Burman, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell India is delighted to bring the ‘Taco Tuesday,’ celebrations to India. We are offering our customers, new and old, dine in, take out, and delivery; the extraordinary opportunity to purchase two crunchy or soft tacos of their choice for RS. 129, and incredible saving of upto Rs. 89. Taco Bell India has been offering our customers the most innovative and delicious quick service food in India and we are proud to be partnering with Taco Bell’s brand ambassadors LeBron James and Hardik Pandya to make Taco Tuesday our customers favourite day of the year.”

“We’re elated to invite Taco Bell fans in India to join us in celebrating a mini holiday in its own right: Taco Tuesday. Favourite day of the week now includes much more fanfare as more than 20 countries and markets around the globe invite Taco Tuesday celebrations with Taco Bell to become an experience of their own – whether that’s enjoying in-restaurant or ordering in, at home.”

Mumbai: Mudrex distributed pizzas to over 300 startup tech companies in partnership with OvenStory around Bangalore and distributed pizzas in partnering with Via Milano to celebrate Bitcoin Pizza Day. As part of this initiative, Mudrex sent pizzas to approximately 300 startups and companies in and around Bengaluru, commemorating the evolution and widespread adoption of Bitcoin. Mudrex, known for its innovative approach to crypto investing, saw this as an opportunity to bring the community together and celebrate the remarkable journey of cryptocurrencies.

Pranjal Agarwal is a dynamic and accomplished marketing professional with over a decade of experience and a proven track record of driving growth, leading cross-functional teams, and delivering successful projects. His strategic mindset, leadership abilities, and entrepreneurial spirit make him a valuable asset in any organisation. He is deeply committed to solving business problems and is passionate about startups. He has a solid educational background, holding degrees from IIT Dhanbad and the Indian School of Business, specialising in Finance and Marketing.

Indiantelevision.com in an email interaction spoke to Pranjal Agarwal, VP of Brand Marketing at Mudrex who is a dynamic and accomplished marketing professional with over a decade of experience and a proven track record of driving growth, leading cross-functional teams, and delivering successful projects. And his educational background, holding degrees from IIT Dhanbad and the Indian School of Business, specialising in Finance and Marketing.

Edited Excerpts:

On the inspiration behind launching the Bitcoin Pizza Day campaign

At Mudrex, we saw Bitcoin Pizza Day as a momentous occasion that deserved recognition and celebration. It represented the birth of a new era, where a simple transaction paved the way for the global adoption of cryptocurrencies. We were inspired by the foresight of Laszlo Hanyecz, who made that purchase of two pizzas with 10,000 bitcoins, and we wanted to honour his contribution to the crypto space.

Through the campaign, our goal was to educate and engage our audience about the transformative power of cryptocurrencies. We wanted to highlight how this seemingly ordinary transaction had far-reaching implications, igniting a wave of innovation and shaping the future of finance. By launching this campaign, we aimed to bring together enthusiasts, investors, and newcomers to commemorate this milestone and reflect on the journey of cryptocurrencies.

On celebrating Bitcoin Pizza Day contribute to raising awareness and promoting the widespread adoption of cryptocurrencies

Celebrating Bitcoin Pizza Day serves as an inspiration for us to pursue innovation and entrepreneurship within the crypto space. The event exemplifies the groundbreaking nature of cryptocurrency transactions and the potential it holds for disruption in various industries.

By acknowledging and celebrating Bitcoin Pizza Day, we recognise a significant milestone in the history of cryptocurrencies. This event serves as a reminder of how a simple transaction profoundly impacted the development and acceptance of digital assets.

Bitcoin Pizza Day provided us with an opportunity to engage and educate crypto enthusiasts and welcome newcomers.

On choosing the partnering companies, OvenStory and Via Milano, for distributing pizza

To ensure the Bitcoin Pizza Day campaign’s success, we collaborated with OvenStory and Via Milano for pizza distribution. We considered their logistical capabilities and selected them for their ability to handle large orders and deliver promptly. Partnering with OvenStory, allowed us to create a memorable experience for participants and strengthen customer engagement. Additionally, through our collaboration with Via Milano and the distribution of approximately 100 pizzas, we received more than 100 unique sign-ups on the Mudrex app. The positive response to the event resulted in increased app installations, with over 200 sign-ups on the campaign day and 35% increase in organic installations throughout the week.

On leverage online channels such as Instagram, Email & Blogs, and LinkedIn to promote the event and generate awareness

We employed a comprehensive approach to promote the Bitcoin Pizza Day event and generate awareness through various online channels including Instagram, Email & Blogs, and LinkedIn.

On Instagram, we organised a social media giveaway, enticing participants with the promise of free pizza for commenting and tagging friends. Logistical constraints prevented us from fulfilling the pizza promise, however,  we proactively contacted applicants, offering them the choice of receiving Rs 500 worth of Bitcoin or an Amazon voucher. About 40 per cent of people chose Bitcoin over Amazon vouchers. This approach garnered significant attention and our page received an impressive reach of 218,000.

We targeted our existing user base and subscribers for email marketing and blogs. We sent out targeted emails informing them about the Bitcoin Pizza Day event, its significance, and how they could participate. We published and promoted informative articles and stories on our blog, creating anticipation and driving engagement to generate traffic and awareness among our audience.

On LinkedIn, we recognised the professional networking potential and connected with industry professionals, crypto enthusiasts, and potential partners. We shared regular updates about the Bitcoin Pizza Day event. We actively extend our reach to the platform’s professional audience by actively engaging in discussions and participating in industry conversations. This approach resulted in an impressive 100,000 LinkedIn impressions, indicating our strong brand presence on the platform.

On key learnings from executing the Bitcoin Pizza Day Campaign

At Mudrex, the Bitcoin Pizza Day Campaign provided valuable insights and key learnings. As we reflect on the campaign, we identified two essential areas for improvement:

The short timeline for planning and execution limited our ability to explore all potential channels and partnerships. To enhance future campaigns, we identified the need to understand and allocate more time for planning. Through this, we can thoroughly coordinate our efforts, explore a wider range of strategies, and maximise our reach and impact.

Looking back at the Bitcoin Pizza Day Campaign, we also recognised the potential of collaborating with influencers and thought leaders in the cryptocurrency and investment space. Partnering with relevant influencers could have amplified the campaign’s reach and expanded our audience.

On the unexpected challenges or obstacles encountered during the campaign

During the Bitcoin Pizza Day Campaign, Mudrex faced several unexpected challenges, these became valuable learning experiences for our team. We encountered a short planning timeline, which limited our ability to fully explore all potential strategies and partnerships. Additionally, managing logistics and coordination for pizza distribution posed challenges, but we successfully overcame these obstacles through close collaboration with our partners and effective collaboration. These experiences have made us more adaptable and empowered us to anticipate and overcome future challenges.

On Mudrex’s plan to leverage its current momentum to drive further growth and market expansion

Mudrex has effectively utilised its current momentum to drive further growth and expand its market presence through various strategic initiatives. First and foremost, we have enhanced our platform’s features to deliver a seamless investing experience, catering to the evolving needs of our users. Additionally, we have expanded our range of cryptocurrency offerings to accommodate the diverse preferences of investors, thereby widening our potential user base.

Furthermore, we have prioritised strengthening partnerships with key industry players to foster mutually beneficial collaborations. By leveraging these partnerships, we aim to facilitate knowledge-sharing and engage the community through educational resources and thought leadership content. Our educational initiatives, such as the WAGMI student community, the Flipenning newsletter, and the Satoshi GPT AI Chatbot, provide value to our users and attract new individuals to the platform. Additionally, we have organised webinars on topics like crypto tax and the importance of investing, further demonstrating our commitment to educating and empowering our community.

To drive geographical expansion, we have recently announced our entry into the European market. As a registered broker-dealer and crypto custodian within the European Union, Mudrex is positioned to become a leading global crypto-investing platform. We have successfully launched our flagship product, Coin Sets, in Italy and witnessed encouraging user traction. Committed to compliance, we have established an operational asset management (OAM) and a branch office in Milan, Italy. Looking ahead, we plan to launch the platform in Spain, Netherlands, and Germany.

In summary, Mudrex’s strategy revolves around creating value for the community, expanding into new regions, and prioritising compliance. By constantly evolving our platform, fostering partnerships, and tapping into emerging markets, we are well-positioned to democratize crypto investing and make it accessible to everyone.

On unique value proposition or features does Mudrex offer its users

We are building Mudrex to make crypto investment easily accessible to aid retail investors who cover a significant portion of the investment world but are often overlooked. Today, our goal is to simplify crypto investments as much as possible for retail or everyday investors.

Mudrex advocates investing across themes and sectors, giving rise to our flagship product, Coin Sets. Through Coin Sets, investors can hold different tokens around themes in the crypto ecosystem. Investors can start their crypto journey with as low as $5 (around Rs 400). Users can even set up regular investments into Coin Sets through its SIP feature.

These Coin Sets are designed and curated by our in-house Mudrex team, who have over a decade of experience managing funds. The tokens in the Coin Set are also rebalanced every month to ensure better risk-adjusted returns to our users.

We have also recently unveiled a new product, Vault, where investors can park their money and earn 10% interest annually on their investments.

Mudrex aims to provide individuals access to low-risk and high-yield investment funds as reflected through our global users. Most of our users are from India, while others are spread across the US, Europe, and Southeast Asian markets.

On Mudrex’s plan to sustain and accelerate its growth in the future

Mudrex plans to sustain and accelerate its growth through continuous platform enhancements, market expansion, strategic partnerships, education and community engagement, innovation, and regulatory compliance. These aspects form a flywheel strategy, where platform improvements attract more users, leading to increased partnerships and market expansion. The growing user base generates valuable feedback and data, enabling further enhancements and innovation.

Specific initiatives include providing the easiest and cheapest on-ramp and off-ramp for users in India and Italy, streamlining the process of converting fiat currency to crypto and vice versa. Mudrex has also developed a multilingual AI chatbot for crypto education, enabling users to receive information and guidance in their preferred language. The company has obtained a Financial Intelligence Unit (FIU) license as a  virtual asset service provider, ensuring compliance and security for Indian customers. Additionally, Mudrex is expanding customer support and services to provide a seamless user experience.

These initiatives, combined with the flywheel strategy, position Mudrex as a leading global crypto-investing platform, democratising crypto-investing and making it accessible to everyone. By prioritising user experience, compliance, education, and support, Mudrex aims to create a thriving ecosystem that empowers individuals in the world of cryptocurrencies.

Mumbai: Havas has announced the acquisition of PivotRoots, one of India’s leading digital marketing and communications agencies. The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in this key market.  

Launched in 2016 by co-founders Shibu Shivanandan, Hetal Khalsa, Dhruvi Joshi, and Yogesh Khanchandani, PivotRoots is one of the fastest-growing marketing and communications agencies, providing cutting-edge solutions to clients across a wide range of industries in India and the UAE. PivotRoots has worked with brands like Amazon Prime Video, Swiggy, Hindustan Unilever, Disney, Bisleri, Medlife, Urban Company, among others. Being a fully integrated agency, PivotRoots is a leading provider of solutions in brand and performance marketing, UI/UX, digital content creation, and marketing technology through its recently launched division PivotConsult.  

The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots’ local expertise with the group’s global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale. 

The addition of PivotRoots strengthens HMGI’s powerful roster of agencies and specialized divisions which includes media networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play. PivotRoots’ state-of-art digital capabilities, supplemented with Havas Media’s meaningful media experiences (Mx) approach will allow HMGI to offer a unique audience-first data-driven solution to the clients. This acquisition not only bolsters Havas’ position in the industry but also demonstrates the company’s commitment to staying ahead of the competition by investing in cutting-edge technologies and innovative strategies.

“We are thrilled to welcome PivotRoots to the Havas family,” said Vivendi chairman, and Havas chairman & CEO Yannick Bolloré. “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”  

Bolloré elaborated, “We see tremendous potential in India, and we are committed to investing in actions and efforts that help us actualize and leverage this potential meaningfully. This acquisition will further strengthen not only Havas Media India’s and Havas India’s position in the country where PivotRoots primarily operates, which is one of the fastest-growing digital advertising markets in the world, but also add a specialized edge to Havas Media Network, and to Havas as a whole.”  

PivotRoots founder and managing director Shibu Shivanandan said, “We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services and results to our clients. We are proud of what we have achieved at PivotRoots so far, and we look forward to the next chapter in our journey.”

“I’m delighted to welcome Shibu and the PivotRoots team to the Havas family,” said Havas India CEO Rana Barua. He further added, “This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.”