Category: Ad Campaigns

Mumbai: Škoda Auto India has announced its new brand philosophy – “Let’s  Explore”, with a high impact marketing campaign, “Make every KM count” conceptualized by Wunderman Thompson India. This development is part of the  company’s larger brand strategy that began in 2022 with the unveiling of the Vision  7S design study and announcement of the new logo. The transformation was to  encapsulate the transition into a rapidly changing world and customer aspirations  ably captured in the new logo and lettering. 

Speaking on the new campaign, Petr Šolc, Brand Director, Škoda Auto India, said: “The  automotive sphere in India and the world is going through a massive transformation.  Our brand has always had human touch and customer orientation as an integral part  of our DNA. This enables us to understand the ever-evolving needs and meet  aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and  our customers who equate numbers in the odometers not as kilometres, but as  clocking journeys and experiences.” 

Commenting on the campaign, Wunderman  Thompson Mumbai, managing partner, Anurag Tandon said, “Škoda, is a legacy brand in India and was one the first brands  to give Indians a taste of European luxury. Over the last two decades the brand has  established a niche for itself as a premium car brand for people who are inherently  curious and love to explore possibilities. Škoda’s well-built cars with second-to-none  drivability and this spirit of encouraging exploration gave birth to the new positioning  ‘Let’s explore’.”  

Indian customers are passionate about their cars, which form an integral part of their  lives. The new marketing campaign encapsulates the ethos of Indian traditions and  also the growing aspirations of ‘new India’ – who have great ambitions and love to  explore. ‘Make every KM count’ reflects this spirit of Škoda cars and the Škoda family. 

The brand’s new philosophy “Let’s Explore” has been released globally in more than 50  markets. India is a pivotal market for Škoda and this campaign is tailor-made to fit the  modern Indian customer mind-set and their evolving ambitions. The customer-centric  narrative reflects Škoda customers’ love to explore places, encounter new cultures,  and curiosity for adventures. The all-new, 360-degree multimedia campaign with  innovations spread across the channels focuses on a contemporary audience that  pursues their passion to explore their world. 

At the centre of the campaign is the sentiment which emphasises that kilometres are  not a measure of the distance travelled, but is a measure of memories, experiences, and opportunities. “Let’s Explore” is built on the spirit that the more we explore, the  smarter we become. 

Mumbai: Godrej Capital, the financial services arm of the Godrej Group, launched its brand campaign, #IssLoanMeinLoadNahi. The campaign has been strategically planned around launching their business loans for MSMEs in 31 markets across India to enable access to credit for business owners to invest in their businesses’ growth.

The campaign was developed in alignment with Godrej Group’s commitment to nation-building through trust and Godrej Capital’s unwavering commitment to fostering sustainable growth for MSMEs across key markets. #IssLoanMeinLoadNahi underlines that Godrej Capital’s business loans are not a load, and businesses can leverage the core offerings of flexible repayment options, zero collaterals, and quick loan sanctions. The business loans come with an industry-first reward program that encourages timely repayments. The campaign starts with a fast-paced brand film that positions Godrej Capital as an enabler for growth. The campaign offers a fresh perspective on choosing the right financial partner for financial assistance to enable business growth and unburden financial constraints through seamless financing solutions.

Conceptualised by Creative Land Asia, the storyline narrates small business owners’ hesitance to expand because they consider loans to be a load and expect stress related to the loan application process, loan approvals, and the massive repayment burden. Building on that narrative, the campaign #IssLoanMeinLoadNahi highlights Godrej Capital’s ability to alleviate these concerns and drive business growth while simplifying the process for business owners. The storyline contextualises Godrej Capital’s flexible repayment options, quick loan sanctions, zero collateral, and exciting rewards on repayments that make business loans load-free. 

Elaborating on the campaign, Godrej Capital chief marketing officer Nalin Jain said, “This campaign is rooted in the idea that a loan should never feel like a burden. At Godrej Capital, we firmly believe that a loan should symbolise empowerment and growth. Our goal is to transform how loans are perceived and facilitate business expansion through our innovations, flexible payment options, and digital-first approach. We aim to become the lender of choice for MSMEs and help them grow their businesses to their potential.” 

The campaign is tailored exclusively for micro, small, and medium-sized enterprises (MSMEs). It adopts a comprehensive 360° approach, encompassing social media and digital platforms, including Meta, Google, LinkedIn, and OTT platforms like Hotstar and Jio, Radio and OOH. 

Creative Land Asia said, “The idea was to communicate the brand message with an engaging visual. We wanted to differentiate Godrej Capital’s flexible offering by personifying the feeling of being weighed down by an inflexible loan. Like always, everything boils down to the client team’s conviction on backing an idea that’s not predictable.”

This strategic integration of a multi-channel marketing initiative ensures widespread awareness and impact, reaching the target audience across 31 markets which include Mumbai and Thane, Delhi NCR, Chennai, Hyderabad, Pune, Ahmedabad, Surat, Indore, Chandigarh, Jaipur, Bangalore, Aurangabad, Baroda, Coimbatore, Jodhpur, Ludhiana, Mangalore, Mysore, Nagpur, Salem, Udaipur, Vapi, Vijayawada, Vishakhapatnam, Alwar, Nashik, Jalandhar, Rajkot, Kanchipuram and Rangareddy.

Mumbai: Junglee Games India Pvt. Ltd. has appointed actor Abhay Deol as the brand ambassador of its newly introduced poker brand Junglee Poker and launched the brand’s first digital campaign, ‘Everyone’s Game.’ Abhay Deol’s association with the brand will help the company make Junglee Poker a household name and everyone’s game.

The digital campaign shows how poker is enjoyed by people from all walks of life and aims to promote inclusivity, use of skill, and healthy entertainment. The films are set in three different scenarios featuring the brand ambassador, Abhay Deol, with quirky narratives showing his excitement about Junglee Poker’s best-in-class features and winning big on the platform. The campaign highlights how poker is a game of skill that requires one to use a smart strategy to win.

Speaking about the partnership and the campaign, Junglee Games CMO Bharat Bhatia said, “We are thrilled to partner with Abhay Deol and launch our new campaign, Everyone’s Game, to promote the Junglee Poker brand as well as poker in general. Our idea is to showcase how Junglee Poker, a game of skill and strategy, provides a unique and healthy gaming experience to everyone. Abhay Deol is known for his diverse roles and has a charismatic persona and ability to connect with diverse sets of audiences. He is the perfect choice to represent Junglee Poker. We are confident that with his high reputation, he will help us deliver the message of trust and healthy gaming with greater conviction, creating a massive impact.”

Talking about the association, Deol said, “I am delighted to associate with Junglee Poker, an exceptional poker platform that offers an unparalleled gaming experience. Junglee Poker represents passion for the game and commitment to excellence. These are the core values that I resonate with as well. I’m excited to encourage people from all walks of life to join this poker revolution and enjoy this amazing online game of skill.”

Junglee Poker has been rebranded from Poker India with an aim to reinforce the trustworthiness and integrity of Junglee Games. Junglee Poker offers zero-wait poker tables with the most realistic visuals, big tournaments, smooth, uninterrupted gameplay, and an absolutely safe, secure, and fair gaming environment.

Mumbai: In a strategic move to bolster its investment strategies, Havas Media Network India has appointed Ramsai Panchapakesan as managing partner- investments for Havas Media India. Reporting to Havas Media India president – investments and Havas Play MD R Venkatsubramanian, Panchapakesan brings a wealth of experience and expertise to his new role.

Based out of Gurugram, he will oversee integrated buying in the North and East markets, along with assuming additional responsibilities for trading.

With an illustrious career spanning over two decades, Panchapakesan is well-positioned to drive partnership strategies, leveraging his robust industry experience and relationships with media partners. His deep understanding of emerging trends, consumer behavior, and market dynamics positions him at the forefront of creating innovative investment approaches.

Previously serving as the senior vice president & national head – media buying at Zenith Media, Panchapakesan played a pivotal role in driving the integrated media business operations. His exceptional leadership skills ensured the seamless execution of annual plans and optimized cost efficiencies. Panchapakesan also held the position of agency trading head at GroupM m/SIX previously, further solidifying his industry expertise.

Commenting on Panchapakesan’s appointment, Havas Media Network India CEO Mohit Joshi said, “The current momentum at the media network in India is remarkable, with new client wins, large acquisitions, and widespread expansion. As we strengthen our teams across verticals to deliver best business solutions, Ramsai’s appointment reinforces our vision and commitment to our clients. His extensive industry experience equips him with a valuable wealth of knowledge and expertise. With him on board, we further scale up and strengthen our media investments and optimize trading and partnership initiatives to create meaningful media solutions.”

Venkatsubramanian further added, “These are exciting times to be driving investment and partnership strategies in the media industry, and I am thrilled to have Ramsai join the team. His expertise and deep understanding of industry nuances will unveil remarkable opportunities for us to showcase the agency’s prowess and forge strategic partnerships that drive unparalleled success for Havas Media India. I am confident that, together with our talented team, we will achieve remarkable results and deliver exceptional value to our esteemed clients.”

Talking about his new role, Panchapakesan said “This is an exciting opportunity to work alongside the prolific Havas Media India team and create meaningful impact for its clients. I am looking forward to driving transformative investment and trading strategies and forging strong partnerships to push the boundaries of media innovation.”  

As Havas Media Network India consolidates its position in diverse sectors, including automobile, FMCG, eCommerce, finance, edtech, and consumer electricals, it has proudly added several marquee brands such as PUMA, V-Guard, inDrive, Paradise Biryani, Capri Loans among others, to its esteemed clientele this year so far.

Moreover, recent global announcements have reinforced the network’s rapid growth trajectory. Notably, the latest acquisition of PivotRoots – a Mumbai based digital marketing firm, introduction of a new brand identity and the successful global launch of Havas Play, including India, earlier this year, have further validated the group’s commitment to achieving accelerated expansion. The overarching vision is to continually develop meaningful offerings that resonate across all markets.

Mumbai: In an effort to fuel youngsters and inspire them to achieve their dreams, Radiohead Brands, makers of Jimmy’s, the market leader in mixers, announced the launch of its energy drink, HUSTLE. In tandem with the launch, the brand has also rolled out its new campaign “Dreams are free, for everything else #HustleModeOn”to encourage today’s youth to fearlessly pursue their ambitions and achieve their goals. Through the film, the brand seeks to show unwavering support for young individuals who embody an unyielding determination and drive to achieve their goals.

Conceptualized by the Radiohead Brands Team, who have led the creative deployment for the Jimmy’s Brand as well, the video campaign conveys a compelling story about a team of two young entrepreneurs who are pitching to investors to secure funding for their business venture. As the young men navigate through the high-pressure world of entrepreneurship, one of them slips into a dreamscape. In this fantastical realm, the protagonist visualizes the life he aspires to have after getting through the funding around and moving towards their dreams and goals. Amidst this, the protagonist’s partner brings him back to the real world by telling him – ‘Dreams are free, it’s time to HUSTLE!.’ The campaign itself is a switch from the conventional marketing codes of the Energy Drinks category.

Radiohead Brands CEO & founder Ankur Bhatia, said, “Hustle energy drink embodies the always-on spirit of young millennials and gen Z who are consistently working towards achieving their dreams. Even through the brand film ‘Dreams are free, for everything else #HustleModeOn’, we encourage people to relentlessly pursue their dreams wherein each sip of Hustle will act as a catalyst to invigorate and fuel one’s hustle, pushing them closer to realizing their aspiration.”

Radiohead Brands COO & co-founder Nitin Bhardwaj said, “Hustle is founded on the fundamental principle that transforming your dreams into reality requires active and unwavering dedication. With Hustle as an ally, there are no boundaries to what one can achieve.  As a company deeply devoted to upholding excellence and innovation, we are incredibly proud to introduce the beverage to the market. We sincerely hope that it will serve as an inspiration for the youth to unleash their full potential and strive for greatness.”

Mumbai: GOVO, a new challenger in the audio technology space, unveiled its latest digital ad campaign, titled “Bass ka Boss,” featuring its brand ambassador, actor Sidharth Malhotra. The digital ad features a unique storyline that begins with Sidharth Malhotra inviting a date to his home. Much to her amusement she discovers safety belts fastened onto the couch. The necessity of these safety measures soon becomes evident, as the extraordinary sound produced by GOVO GoBuds takes the listener on a thrilling and immersive audio journey.

This campaign, conceptualized by GOVO and Bottomline Media Pvt Ltd, has garnered significant attention and created a strong buzz. The core concept behind the “Bass ka Boss” ad films is to showcase the exceptional audio capabilities of GOVO’s products through an entertaining and engaging narrative. Through incorporating unique and quirky scenarios, the campaign effectively highlights the brand’s commitment to delivering superior sound quality and exceptional audio experiences. The innovative storytelling, unexpected twists, and involvement of Malhotra proves to be a winning combination that successfully captures the audience’s attention and builds their interest in GOVO’s offerings.

Speaking about the campaign, GOVO founder & co-founder, Varun Poddar and Piyush Jalan said, “As a brand passionately devoted to serving the dynamic needs of young India, we have consistently championed pioneering marketing techniques that resonate well with our young audience. The collaboration with Siddharth, who is adored by many, has effectively showcased the finest qualities of our products. GOVO devices not only deliver exceptional performance but also encourage moments of ‘tech therapy’, offering an escape from the monotonous routines of everyday life.”

GOVO’s “Bass ka Boss” campaign is a testament to the brand’s dedication to building cutting-edge audio technology and delivering outstanding bass experiences. With Siddharth Malhotra as their brand ambassador, GOVO compellingly connects with the youth of India, bringing the enchantment of immersive audio to the forefront like never before.

The film will be promoted across multiple social and digital platforms. 

Mumbai: IndusGo, one of the leading technologically advanced self-drive car rental companies in India, has launched its newInstagram campaign called #DriveItYourself which aims at encouraging its customers to go Driverless and take the front seat. Conceptualized around the brand’s philosophy of ‘Rent it. Drive it.’, the app enabled service has launched a series of engaging short-form vertical video content for its Instagram audience. 

Aiming to dispel the prevailing notions associated with renting a car such as chauffeur intrusion, complex documentation, large security deposits amongst others, IndusGo makes a case for why its customers should ‘Take the Front Seat’ while opting for car rental services. What makes this campaign unique is the minimal use of dialogues, which helps in catering to diverse linguistic groups across India, from Telugu to Tamil to Malayalam, and soon Kannada. These engaging reels brilliantly capture the transformative power of exceptional car rental experiences when companies go above and beyond to fulfill their promises, alongside highlighting the empowering nature of a self-drive as one takes the front seat. 

The playful “Drive it yourself” campaign is, in fact, a brief insight into what IndusGo prioritizes in its services: allowing its customers to experience a flexible and seamless journey by delivering exactly what it promises. The 15-20 seconds short-format videos on the company’s Instagram handle highlight how one gets to be comfortable in the company of fellow travelers, family members, and friends when they are the ones driving the car. It gives a peek into IndusGo’s services which allow customers to enjoy privacy, safety, and flexibility through a seamless tech-enabled approach. 

“Creating the “Drive it Yourself” campaign allowed us to bring forth the promises we make to our customers,” said IndusGo founder, Afdhel AW. “IndusGo guarantees a customer-friendly system that facilitates a hassle-free journey. It is paramount that we keep working towards delivering the best experiences to our clients while adhering to our business ethics. We also ensure zero down payment, good-quality cars, free insurance, safety of the drivers and complimentary maintenance services to make their experience memorable.” 

IndusGo is a well-trusted self-drive car rental service based in Kochi, Kerala, with its services spread across Kerala and the cities of Chennai, Hyderabad, and soon even Bengaluru. The brand is a subsidiary of Indus Motors, a top Maruti dealership in South India, and relies on a strong interplay of technology and innovation. 

The campaign is currently live on IndusGo’s Instagram page and is generating an overwhelming response and engagement from its audience.
 

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have By Design founder & chief creative officer Rahul Gupta.

Gupta’s in-depth knowledge of brands & the dynamics within which they operate has enabled him to devise many unique & innovative integrated brand development solutions and creative strategies across the communication spectrum for the many successful brands handled by By Design (formerly IBD). Over the last few years, the agency has evolved into a potent multi-functional full-service agency that offers services like integrated marketing Communications, brand development, digital marketing, production, design and packaging across multiple sectors including FMCG, fashion, retail, lifestyle, consumer electronics, PSU, realty, hospitality & pharmaceuticals.

So, without further ado, here it goes…

•     Your mantra for Life
  Events happen, deeds are done, but there is no individual doer thereof.

•     A Book you are currently reading?
  Let life flow by Ramesh Balsekar.

•     Your Fitness mantra, especially during the pandemic?
  Run for your life.

•     Your comfort food?
  Dal and rice.

•     When the chips are down a quote/ philosophy that keeps you going?
  This too, shall pass.

•     Your guilty pleasure?
  Partying hard.

•     When was the last time you tried something new?
  Last year I tried kickboxing for a couple of months!

•     A Life lesson you learnt the hard way?
  Don’t lose your cool, don’t react to provocation, learn to adjust.

•     What gets you excited about life?
  The fact that because of the industry I am in, I get to work on different challenges every day.

•     What’s on top of your bucket list?
  I’m all about the simple pleasures of life and never really had a bucket list per se but I think I’ve had a lot of memorable experiences that I am grateful for. If I had to pick one thing though, it would be to drive a race car.

•     If you could give one piece of advice to your younger self, what would it be?
  Don’t let success get to your head.

•     One thing you would most like to change about the world?
  Racial discrimination, undoubtedly.

•     An activity that keeps you motivated / charged during tough times?
  Chanting a mantra and exercising in the gym.

•     What lifts your spirits when life gets you down?
  Spending quality time with family and close friends.

•     Your go-to stress buster?
  Mostly the gym, as you can tell from my answers so far. Sometimes an evening out with friends at a bar.

Mumbai: Rahul Dravid popularly known for being ‘The Wall’ of cricket is now creating a stronger, healthier wall for his fans. Farmley has unveiled its new campaign “Healthy Ko Rakhe Healthy” featuring former Indian Cricket Captain & brand ambassador Dravid batting for the immediate need of choosing unadulterated and high-quality dry fruits & nuts, for a healthier lifestyle.

The digital film features Dravid playfully tossing a cricket ball to a kid, but as the ball passes through different hands it symbolises the different stages of dry-fruits adulteration. From being dipped in water to increasing weight, from artificial colour to polishing, the ball represents the deceptive practices borne by consumers. While Dravid catches the ball right before it reaches the kid (depicting the consumer), asserting that some things are best original. The video concludes with Dravid endorsing his trust in Farmley’s commitment to deliver the finest quality products to customers by eliminating middlemen.

Commenting on this, Dravid said, “Staying healthy and fit has been a vital part of my life, and I have always advocated for making the right choices. Consumers deserve to have access to pure and unadulterated dry fruits and Farmley’s unwavering commitment to providing pure and unadulterated dry fruits aligns perfectly with my values.”

“At  Farmley,  we  prioritise  the  well-being  and  satisfaction  of our customers before anything. From sourcing  the  finest  quality  dry  fruits  to  implementing  stringent  quality  control  measures,  we  are dedicated to delivering products that meet the highest standards of authenticity and purity. We are proud to have Rahul Dravid as the face of our ‘Healthy Ko Rakhe Healthy’ campaign empowering consumers to make informed choices. This campaign is a testament to our dedication towards delivering unadulterated dry fruits and safeguarding our customers’ health and well-being, “ said Akash Sharma, Founder and CEO, Farmley.

Famley has a wide variety of 100+ products, ranging from everyday dry-fruit essentials, trail mixes, and healthy snacking options to more innovative offerings like a dessert range derived from dry fruits & a pasta made from makhanas. With a meticulous selection process and rigorous quality checks, Farmley ensures that only the finest and freshest products reach customers. By establishing deep back-end links with 5000+ trusted farmers and producers, the brand eliminates middlemen and promotes fair trade practices.

Mumbai: As part of its ongoing efforts to promote investor education, Motilal Oswal Financial Services Ltd. (MOFSL), Broking & Distribution, today unveils “Investor Hit Mein Jaari”, a social campaign addressing the challenges and concerns investors face in the equity market. 

The “Investor Hit Mein Jaari” campaign features a thought-provoking video wherein a frustrated investor candidly vents his challenges and struggles in the stock market. Through this emotionally charged portrayal, Motilal Oswal Financial Services aims to educate investors about the importance of having an expert guidance and research-backed insights by shedding light on the common issues that investors encounter and the profound impact their decisions in the equity market can have on their lives. 

Speaking on the campaign, MOFSL vice president, brand & product marketing, broking & distribution, Varun Mundra said, “The “Investor Hit Mein Jaari” campaign is yet another endeavour by Motilal Oswal Financial Services to strengthen the bond with investors, ensuring they feel supported in their financial journey. This social campaign echoes our core values of integrity, transparency, and customer-centricity, which have remained unwavering throughout our 30+ years of journey”. 

“Motilal Oswal Financial Services has had a track record of providing unparalleled services and bringing unique solutions to the market. We believe that knowledge, awareness, and sound research are the pillars of successful investing, and this campaign is a testament to our dedication to empowering investors. Our vast research expertise and commitment to excellence empower investors to make informed decisions that align with their financial goals,” added Mundra.